{"id":9389,"date":"2023-07-12T09:45:49","date_gmt":"2023-07-12T07:45:49","guid":{"rendered":"https:\/\/www.gopay.com\/blog\/?p=9389"},"modified":"2023-08-30T13:17:52","modified_gmt":"2023-08-30T11:17:52","slug":"tipy-od-nejuspesnejsich-e-shopu-na-maximalni-konverzi","status":"publish","type":"post","link":"https:\/\/www.gopay.com\/blog\/tipy-od-nejuspesnejsich-e-shopu-na-maximalni-konverzi\/","title":{"rendered":"Tipy od nej\u00fasp\u011b\u0161n\u011bj\u0161\u00edch e-shop\u016f na maxim\u00e1ln\u00ed konverzi!"},"content":{"rendered":"\n<p>P\u0159em\u00fd\u0161l\u00edte, jak zlep\u0161it konverzi va\u0161\u00ed platebn\u00ed br\u00e1ny a zajistit, aby v\u00edce z\u00e1kazn\u00edk\u016f dokon\u010dilo sv\u00e9 objedn\u00e1vky platbou na platebn\u00ed br\u00e1n\u011b?<\/p>\n\n\n\n<p>D\u00edky t\u011bmhle u\u017eite\u010dn\u00fdm tip\u016fm zaru\u010den\u011b vyt\u011b\u017e\u00edte i z va\u0161\u00ed platebn\u00ed br\u00e1ny maximum!&nbsp;<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Jak to d\u011blaj\u00ed velik\u00e1ni \u010desk\u00e9 e-commerce?<\/strong><\/h2>\n\n\n\n<p>Optimalizace platebn\u00ed br\u00e1ny m\u016f\u017ee to v\u00e9st k vy\u0161\u0161\u00edmu po\u010dtu dokon\u010den\u00fdch plateb a tedy i ke zv\u00fd\u0161en\u00ed va\u0161ich tr\u017eeb.<\/p>\n\n\n\n<p>Jak ale nastavit platebn\u00ed br\u00e1nu, aby byla optim\u00e1ln\u011b pr\u016fchoz\u00ed?<\/p>\n\n\n\n<p>Pod\u00edvali jsme se na zoubek na\u0161im top e-shop\u016fm s nejvy\u0161\u0161\u00edm mno\u017estv\u00edm \u00fasp\u011b\u0161n\u00fdch plateb. Tato nastaven\u00ed maj\u00ed nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed e-shopy spole\u010dn\u00e1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Integrace \u201ena m\u00edru\u201c<\/strong><\/h2>\n\n\n\n<p>Prvn\u00edm spole\u010dn\u00fdm nastaven\u00edm \u00fasp\u011b\u0161n\u00fdch e-shop\u016f je integrace platebn\u00ed br\u00e1ny do e-shopov\u00e9ho \u0159e\u0161en\u00ed kompletn\u011b na m\u00edru.<\/p>\n\n\n\n<p>Tento zp\u016fsob integrace je sice dra\u017e\u0161\u00ed, ale pokud m\u00e1te dostatek financ\u00ed a pot\u0159ebujete zv\u00fd\u0161it konverzi, tak to ur\u010dit\u011b stoj\u00ed za to.<\/p>\n\n\n\n<p>Nechte si poradit od specializovan\u00e9 IT agentury, kter\u00e1 v\u00e1m pom\u016f\u017ee s optimalizac\u00ed platebn\u00ed br\u00e1ny pro v\u00e1\u0161 konkr\u00e9tn\u00ed e-shop. Na\u0161e zku\u0161enosti potvrzuj\u00ed, \u017ee custom nastaven\u00ed integrace zajist\u00ed maxim\u00e1ln\u00ed optimalizaci platebn\u00ed br\u00e1ny.<\/p>\n\n\n\n<p>Investovan\u00e9 finance se v\u00e1m \u010dasem vr\u00e1t\u00ed d\u00edky vy\u0161\u0161\u00ed konverzi plateb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Inline \u010di redirect \u2013 to je, o\u010d tu b\u011b\u017e\u00ed!<\/strong><\/h2>\n\n\n\n<p>Na rozd\u00edl od redirect verze br\u00e1ny nen\u00ed z\u00e1kazn\u00edk p\u0159esm\u011brovan\u00fd na jinou str\u00e1nku. Inline p\u016fsob\u00ed na z\u00e1kazn\u00edka d\u016fv\u011bryhodn\u011bji \u2013 m\u016f\u017ee dokon\u010dit platbu, ani\u017e by musel opustit web nebo e-shop, na kter\u00e9m nakupuje.<\/p>\n\n\n\n<p>P\u0159\u00edpadov\u00e1 studie n\u00e1m uk\u00e1zala, \u017ee p\u0159es inline platebn\u00ed br\u00e1nu dokon\u010d\u00ed z\u00e1kazn\u00edci o 9,3 % v\u00edce plateb, a inline verzi platebn\u00ed br\u00e1ny nav\u00edc pou\u017e\u00edvaj\u00ed i na\u0161e top pr\u016fchoz\u00ed e-shopy.<\/p>\n\n\n\n<p>A proto inline br\u00e1nu m\u016f\u017eeme doporu\u010dit pro zv\u00fd\u0161en\u00ed va\u0161\u00ed konverze.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/inline-vs-redirect-1-2.png\"><img decoding=\"async\" width=\"986\" height=\"1024\" src=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/inline-vs-redirect-1-2-986x1024.png\" alt=\"\" class=\"wp-image-10795\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/inline-vs-redirect-1-2-986x1024.png 986w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/inline-vs-redirect-1-2-289x300.png 289w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/inline-vs-redirect-1-2-768x798.png 768w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/inline-vs-redirect-1-2-1040x1080.png 1040w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/inline-vs-redirect-1-2-610x634.png 610w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/inline-vs-redirect-1-2.png 1080w\" sizes=\"(max-width: 986px) 100vw, 986px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>M\u00e9n\u011b je n\u011bkdy v\u00edce<\/strong><\/h2>\n\n\n\n<p>Dal\u0161\u00edm doporu\u010den\u00edm je sn\u00ed\u017een\u00ed po\u010dtu str\u00e1nek v checkoutu (ko\u0161\u00edku).<\/p>\n\n\n\n<p>\u010c\u00edm m\u00e9n\u011b m\u00e1 v\u00e1\u0161 checkout str\u00e1nek, t\u00edm je pro z\u00e1kazn\u00edka snaz\u0161\u00ed pr\u016fchodnost na platebn\u00ed br\u00e1nu u\u017e v e-shopu. Konkr\u00e9tn\u011b doporu\u010dujeme, aby po\u010det krok\u016f v checkoutu nebyl vy\u0161\u0161\u00ed ne\u017e 4. <\/p>\n\n\n\n<p>Jednodu\u0161\u0161\u00ed a rychlej\u0161\u00ed dokon\u010den\u00ed objedn\u00e1vky zv\u00fd\u0161\u00ed pravd\u011bpodobnost, \u017ee z\u00e1kazn\u00edk dojde \u00fasp\u011b\u0161n\u011b a\u017e na platebn\u00ed br\u00e1nu.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Kroky-v-obj-1.png\"><img decoding=\"async\" width=\"1024\" height=\"633\" src=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Kroky-v-obj-1-1024x633.png\" alt=\"\" class=\"wp-image-10594\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Kroky-v-obj-1-1024x633.png 1024w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Kroky-v-obj-1-300x185.png 300w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Kroky-v-obj-1-768x475.png 768w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Kroky-v-obj-1-1536x949.png 1536w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Kroky-v-obj-1-610x377.png 610w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/Kroky-v-obj-1.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>P\u0159esm\u011brujte z\u00e1kazn\u00edka rovnou na platebn\u00ed metodu<\/strong><\/h2>\n\n\n\n<p>P\u0159esm\u011brov\u00e1n\u00ed z checkoutu p\u0159\u00edmo na platebn\u00ed metodu, ne na rozcestn\u00edk platebn\u00edch metod, je na\u0161\u00edm posledn\u00edm doporu\u010den\u00edm.<\/p>\n\n\n\n<p>Z\u00e1kazn\u00edk tak rovnou zaplat\u00ed a nemus\u00ed vyb\u00edrat platebn\u00ed metodu a\u017e na br\u00e1n\u011b. Toto nastaven\u00ed u\u0161et\u0159\u00ed z\u00e1kazn\u00edkovi \u010das a usnadn\u00ed mu dokon\u010den\u00ed platby.<\/p>\n\n\n\n<p>P\u0159\u00edklad p\u0159\u00edm\u00e9ho p\u0159esm\u011brov\u00e1n\u00ed v p\u0159\u00edpad\u011b platby kartou m\u016f\u017eete vid\u011bt na obr\u00e1zku n\u00ed\u017ee.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/presmerovani-na-metodu.png\"><img decoding=\"async\" width=\"1024\" height=\"736\" src=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/presmerovani-na-metodu-1024x736.png\" alt=\"\" class=\"wp-image-10792\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/presmerovani-na-metodu-1024x736.png 1024w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/presmerovani-na-metodu-300x216.png 300w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/presmerovani-na-metodu-768x552.png 768w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/presmerovani-na-metodu-610x438.png 610w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/presmerovani-na-metodu.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>S Apple Pay a Google Pay k \u00fasp\u011b\u0161n\u00fdm platb\u00e1m<\/strong><\/h2>\n\n\n\n<p>Obecn\u011b plat\u00ed, \u017ee \u010d\u00edm m\u00e9n\u011b krok\u016f platba m\u00e1, t\u00edm sp\u00ed\u0161 bude \u00fasp\u011b\u0161n\u011b dokon\u010den\u00e1. A to plat\u00ed obzvl\u00e1\u0161\u0165 u <a href=\"https:\/\/www.gopay.com\/blog\/budoucnost-online-placeni-je-tady-jak-bude-vypadat-platba-kartou-v-roce-2023\/\" target=\"_blank\" rel=\"noreferrer noopener\">Apple Pay a Google Pay<\/a>.&nbsp;<\/p>\n\n\n\n<p>P\u0159i platb\u011b t\u011bmito elektronick\u00fdmi pen\u011b\u017eenkami odpad\u00e1 vypl\u0148ov\u00e1n\u00ed platebn\u00ed karty &#8211; z\u00e1kazn\u00edk plat\u00ed kartou ulo\u017eenou ve sv\u00e9 virtu\u00e1ln\u00ed pen\u011b\u017eence. T\u00edm se minimalizuje pravd\u011bpodobnost p\u0159eklepu v \u010d\u00edslu karty.&nbsp;<\/p>\n\n\n\n<p>Platba p\u0159es Apple Pay a Google Pay je nav\u00edc doslova bleskov\u00e1. Z\u00e1kazn\u00edk zaplat\u00ed prakticky na jedno kliknut\u00ed b\u011bhem n\u011bkolika vte\u0159in. Rychl\u00e9 zaplacen\u00ed je kl\u00ed\u010dov\u00e9 pro udr\u017een\u00ed n\u00e1kupn\u00ed n\u00e1lady.&nbsp;<\/p>\n\n\n\n<p>\u017de je Apple Pay a Google Pay budoucnost placen\u00ed n\u00e1m ukazuj\u00ed data. Nejen n\u00e1r\u016fst obliby t\u011bchto platebn\u00edch metod, ale i \u00fasp\u011b\u0161nost. Oproti platb\u011b z anonymn\u00ed karty maj\u00ed tyto platebn\u00ed metody o bezm\u00e1la 10 % vy\u0161\u0161\u00ed \u00fasp\u011b\u0161nost.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/apple-pay.png\"><img decoding=\"async\" width=\"1024\" height=\"721\" src=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/apple-pay-1024x721.png\" alt=\"\" class=\"wp-image-10781\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/apple-pay-1024x721.png 1024w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/apple-pay-300x211.png 300w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/apple-pay-768x540.png 768w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/apple-pay-610x429.png 610w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/apple-pay.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/google-pay.png\"><img decoding=\"async\" width=\"1024\" height=\"721\" src=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/google-pay-1024x721.png\" alt=\"\" class=\"wp-image-10782\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/google-pay-1024x721.png 1024w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/google-pay-300x211.png 300w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/google-pay-768x540.png 768w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/google-pay-610x429.png 610w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/05\/google-pay.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Z\u00e1v\u011brem<\/strong><\/h2>\n\n\n\n<p>V tomto \u010dl\u00e1nku jsme pro\u0161li nejz\u00e1sadn\u011bj\u0161\u00ed tipy na optimalizaci platebn\u00ed br\u00e1ny, kter\u00e9 v\u00e1m pomohou zlep\u0161it konverzn\u00ed pom\u011br a maximalizovat zisk va\u0161eho e-shopu.&nbsp;<\/p>\n\n\n\n<p>\u00dasp\u011b\u0161n\u00e9 e-shopy s vysokou m\u00edrou \u00fasp\u011b\u0161n\u00fdch plateb maj\u00ed spole\u010dn\u00e1 nastaven\u00ed, v\u010detn\u011b vlastn\u00ed integrace, inline verze platebn\u00ed br\u00e1ny, zjednodu\u0161en\u00e9ho procesu placen\u00ed a p\u0159esm\u011brov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f p\u0159\u00edmo na platbu.<\/p>\n\n\n\n<p>Implementujte tyto n\u00e1vrhy a zvy\u0161te tak potenci\u00e1l va\u0161\u00ed platebn\u00ed br\u00e1ny a \u0161ance na \u00fasp\u011b\u0161n\u00e9 dokon\u010den\u00ed platby.<\/p>\n\n\n\n<p>Kompletn\u00ed n\u00e1vody, jak optimalizovat nastaven\u00ed va\u0161eho e-shopu najdete v \u010dl\u00e1nc\u00edch <a href=\"https:\/\/www.gopay.com\/blog\/ux-pruvodce-nastavenim-nakupniho-a-platebniho-procesu\/\" target=\"_blank\" rel=\"noreferrer noopener\">UX pr\u016fvodce nastaven\u00edm n\u00e1kupn\u00edho a platebn\u00edho procesu<\/a> a <a href=\"https:\/\/www.gopay.com\/blog\/jak-vybrat-a-zobrazit-platebni-metody-na-e-shopu\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jak vybrat a zobrazit platebn\u00ed metody na e-shopu<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">V\u0161e o integraci:<\/h2>\n\n\n\n<p><strong>Online dokumentace<\/strong>:&nbsp;<a href=\"https:\/\/doc.gopay.com\/cs\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/doc.gopay.com\/<\/a><\/p>\n\n\n\n<p><strong>SDK<\/strong>:&nbsp;<a href=\"https:\/\/github.com\/gopaycommunity\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/github.com\/gopaycommunity<\/a><\/p>\n\n\n\n<p><strong>Domovsk\u00e1 str\u00e1nka integrace<\/strong>:&nbsp;<a href=\"https:\/\/www.gopay.com\/cs\/integrace.html\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.gopay.com\/cs\/integrace<\/a><\/p>\n\n\n\n<p><strong>N\u00e1pov\u011bda pro integraci<\/strong>:<a href=\"https:\/\/help.gopay.com\/cs\/s\/hy\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;https:\/\/help.gopay.com\/cs\/s\/hy<\/a><\/p>\n\n\n\n<p><strong>Jak aktivovat Apple Pay:<\/strong> <a href=\"https:\/\/help.gopay.com\/cs\/s\/iFp\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/help.gopay.com\/cs\/s\/iFp<\/a><\/p>\n\n\n\n<p><strong>Jak aktivovat Google Pay: <\/strong><a href=\"https:\/\/help.gopay.com\/cs\/s\/eGY\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/help.gopay.com\/cs\/s\/eGY<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>P\u0159em\u00fd\u0161l\u00edte, jak zlep\u0161it konverzi va\u0161\u00ed platebn\u00ed br\u00e1ny a zajistit, aby v\u00edce z\u00e1kazn\u00edk\u016f dokon\u010dilo sv\u00e9 objedn\u00e1vky platbou na platebn\u00ed br\u00e1n\u011b? D\u00edky t\u011bmhle u\u017eite\u010dn\u00fdm tip\u016fm zaru\u010den\u011b vyt\u011b\u017e\u00edte i z va\u0161\u00ed platebn\u00ed br\u00e1ny maximum!&nbsp;<\/p>\n","protected":false},"author":27,"featured_media":11142,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[65,25],"coauthors":[51],"class_list":["post-9389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-online-podnikani","tag-konverze-plateb","tag-online-platby"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tipy od nej\u00fasp\u011b\u0161n\u011bj\u0161\u00edch e-shop\u016f na maxim\u00e1ln\u00ed konverzi! | GoPay blog<\/title>\n<meta name=\"description\" content=\"Z\u00edskejte osv\u011bd\u010den\u00e9 tipy od nej\u00fasp\u011b\u0161n\u011bj\u0161\u00edch e-shop\u016f! Optimalizujte sv\u016fj e-shop a zajist\u011bte vy\u0161\u0161\u00ed po\u010det \u00fasp\u011b\u0161n\u00fdch objedn\u00e1vek a maxim\u00e1ln\u00ed zisk.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gopay.com\/blog\/tipy-od-nejuspesnejsich-e-shopu-na-maximalni-konverzi\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tipy od nej\u00fasp\u011b\u0161n\u011bj\u0161\u00edch e-shop\u016f na maxim\u00e1ln\u00ed konverzi!\" \/>\n<meta property=\"og:description\" content=\"Z\u00edskejte osv\u011bd\u010den\u00e9 tipy od nej\u00fasp\u011b\u0161n\u011bj\u0161\u00edch e-shop\u016f! 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