{"id":9296,"date":"2023-03-27T09:00:00","date_gmt":"2023-03-27T07:00:00","guid":{"rendered":"https:\/\/www.gopay.com\/blog\/?p=9296"},"modified":"2023-03-29T08:41:05","modified_gmt":"2023-03-29T06:41:05","slug":"ze-slovenske-ziliny-do-celeho-sveta-s-gopay-belenka-dobyva-zahranicni-trhy","status":"publish","type":"post","link":"https:\/\/www.gopay.com\/blog\/ze-slovenske-ziliny-do-celeho-sveta-s-gopay-belenka-dobyva-zahranicni-trhy\/","title":{"rendered":"Ze slovensk\u00e9 \u017diliny do cel\u00e9ho sv\u011bta s GoPay: Be Lenka dob\u00fdv\u00e1 zahrani\u010dn\u00ed trhy"},"content":{"rendered":"\n

P\u0159\u00edb\u011bh slovensk\u00e9ho e-shopu Be Lenka<\/a> se za\u010dal ps\u00e1t na konci roku 2017. Na za\u010d\u00e1tku byl mal\u00fd e-shop a velk\u00fd sen – vytvo\u0159it zna\u010dku, kter\u00e1 nab\u00eddne kvalitn\u00ed slow fashion dostupnou online cel\u00e9mu sv\u011btu.<\/p>\n\n\n\n

Tuto vizi se da\u0159\u00ed plnit a dnes u\u017e nakupuj\u00ed kvalitn\u00ed barefoot obuv a babywearing od Be Lenky statis\u00edce z\u00e1kazn\u00edk\u016f ve v\u00edce ne\u017e 70 zem\u00edch sv\u011bta. Jakou v roli v expanzi na zahrani\u010dn\u00ed trhy sehr\u00e1l GoPay?\u00a0<\/p>\n\n\n\n\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Jednoduch\u00e9 \u0159e\u0161en\u00ed i pro zahrani\u010dn\u00ed trhy<\/strong><\/h2>\n\n\n\n

Spole\u010dnost za\u010dala s krabicov\u00fdm e-shopov\u00fdm \u0159e\u0161en\u00edm, kter\u00e9 m\u011blo dv\u011b r\u016fzn\u00e9 verze, jednu pro Slovensko a jednu pro anglickou verzi na mezin\u00e1rodn\u00ed dom\u00e9n\u011b .com. Pot\u0159ebovali ale rychle vytvo\u0159it v\u00edce jazykov\u00fdch verz\u00ed, proto\u017ee vid\u011bli z\u00e1jem ze zahrani\u010d\u00ed. <\/p>\n\n\n\n

P\u0159ed integrac\u00ed platebn\u00ed br\u00e1ny GoPay vyu\u017e\u00edvala Be Lenka jinou platebn\u00ed br\u00e1nu, kter\u00e1 byla integrov\u00e1na do p\u0159edchoz\u00edch e-shopov\u00fdch \u0159e\u0161en\u00ed. <\/p>\n\n\n\n

O nov\u00e9m platebn\u00edm \u0159e\u0161en\u00ed za\u010dali uva\u017eovat, kdy\u017e se rozhodli sjednotit web a vytvo\u0159it v\u00edce jazykov\u00fdch mutac\u00ed pod jednou st\u0159echou. <\/p>\n\n\n\n

V\u00fdb\u011br platebn\u00ed br\u00e1ny p\u0159itom nebyl ze dne na den. Be Lenka vyb\u00edrala z n\u011bkolika r\u016fzn\u00fdch \u0159e\u0161en\u00ed. Jak\u00e1 krit\u00e9ria sehr\u00e1la p\u0159i v\u00fdb\u011bru prim?\u00a0<\/p>\n\n\n\n

\u201cNajd\u00f4le\u017eitej\u0161ie parametre pri platobnej br\u00e1ne boli mo\u017enosti platby, celkov\u00e9 poplatky za pou\u017eitie platby kartou a in\u00fdch platobn\u00fdch met\u00f3d. Chceli sme ma\u0165 top spolo\u010dnos\u0165, ktor\u00e1 p\u00f4sob\u00ed na trhoch, kde sme v tom \u010dase boli siln\u00ed. Prioritou boli spo\u013eahlivos\u0165 a v\u00fd\u0161ka n\u00e1kladov na platby,\u201d \u0159\u00edk\u00e1 Peter Brezani, Chief Operating Officer e-shopu Be Lenka.\u00a0<\/p>\n\n\n\n

Be Lenka prozkoumala dostupn\u00e1 platebn\u00ed \u0159e\u0161en\u00ed. GoPay nab\u00eddl nav\u00edc tak\u00e9 jednoduch\u00e9 propojen\u00ed s e-shopov\u00fdm \u0159e\u0161en\u00edm Shoptet, kter\u00e9 Be Lenka v tu dobu vyu\u017e\u00edvala. A tak se za\u010dalo integrovat. Do dvou t\u00fddn\u016f u\u017e na Be Lence platili z\u00e1kazn\u00edci p\u0159es GoPay platebn\u00ed br\u00e1nu.\u00a0<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n
\n\n\n\n

O e-shopu Be Lenka<\/h2>\n\n\n\n
\n

Be Lenka se zam\u011b\u0159uje na v\u00fdvoj a v\u00fdrobu barefoot obuvi a ergonomick\u00fdch nosi\u010d\u016f pro d\u011bti. Reprezentuje ji kvalitn\u00ed ru\u010dn\u00ed pr\u00e1ce, inovace a udr\u017eitelnost. Slow-fashion zna\u010dka, kter\u00e1 vznikla v roce 2017, si dodnes z\u00edskala sv\u00e9 spokojen\u00e9 z\u00e1kazn\u00edky ji\u017e ve v\u00edce ne\u017e 70 sv\u011btov\u00fdch zem\u00edch. Viz\u00ed firmy Be Lenka je zm\u011bnit obouvac\u00ed n\u00e1vyky lid\u00ed na cel\u00e9m sv\u011bt\u011b. Dnes se j\u00ed to da\u0159\u00ed d\u00edky 80 \u010dlenn\u00e9mu t\u00fdmu, a tak\u00e9 dv\u011bma e-shop\u016fm – Be Lenka<\/a> a Barebarics<\/a>.
Be Lenka je dostupn\u00e1 v 8 jazyc\u00edch a Barebarics v 5 jazykov\u00fdch mutac\u00edch.<\/p>\n<\/div>

\"\"<\/figure><\/div>\n\n\n\n
\n\n\n\n

Platebn\u00ed br\u00e1na, se kterou si zahrani\u010dn\u00ed z\u00e1kazn\u00edci rozum\u00ed<\/strong><\/h2>\n\n\n\n

Be Lenka nez\u016fstala jen u dvou jazykov\u00fdch mutac\u00ed. E-shop nyn\u00ed funguje v 8 sv\u011btov\u00fdch jazyc\u00edch, p\u0159i\u010dem\u017e m\u00e1 ka\u017ed\u00fd jazyk vlastn\u00ed dom\u00e9nu.\u00a0<\/p>\n\n\n\n

GoPay platebn\u00ed br\u00e1na se dorozum\u00ed v 19 sv\u011btov\u00fdch jazyc\u00edch, proto m\u016f\u017eeme nab\u00eddnout ka\u017ed\u00e9 jazykov\u00e9 mutaci webu i jazykov\u011b lokalizovanou platebn\u00ed br\u00e1nu. <\/p>\n\n\n\n

Sloven\u0161tina, angli\u010dtina, \u010de\u0161tina, sloven\u0161tina, n\u011bm\u010dina, francouz\u0161tina, pol\u0161tina, \u0161pan\u011bl\u0161tina i ital\u0161tina – z\u00e1kazn\u00edk bude z e-shopu p\u0159esm\u011brovan\u00fd na platebn\u00ed br\u00e1nu, kter\u00e1 se s n\u00edm dorozum\u00ed v jeho rodn\u00e9m jazyce. <\/p>\n\n\n\n

GoPay br\u00e1na toti\u017e automaticky vol\u00ed jazyk br\u00e1ny podle jazykov\u00e9 mutace prohl\u00ed\u017ee\u010de.\u00a0<\/p>\n\n\n\n

\u201cMysl\u00edm si, \u017ee je to d\u00f4le\u017eit\u00e9 pre d\u00f4veryhodnos\u0165,\u201d chv\u00e1li si funkci Peter Brezani.<\/p>\n\n\n\n

A \u017ee i pro zahrani\u010dn\u00edho z\u00e1kazn\u00edka je GoPay platebn\u00ed br\u00e1na p\u0159ehledn\u00e1 m\u016f\u017eeme uk\u00e1zat na konverzn\u00edm pom\u011bru \u00fasp\u011b\u0161n\u00fdch plateb za posledn\u00ed rok. <\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Expandovat s GoPay <\/strong>jde hladce<\/h2>\n\n\n\n

Postupn\u011b p\u0159ib\u00fdvaly i dal\u0161\u00ed e-shopy – nejnov\u011bj\u0161\u00ed Barebarics. I ten m\u00e1 mezin\u00e1rodn\u00ed jazykov\u00e9 mutace, a to konkr\u00e9tn\u011b 4. <\/p>\n\n\n\n

I na nov\u00fdch e-shopech Be Lenka po\u010d\u00edtala s GoPay. Cel\u00e1 proces p\u0159id\u00e1n\u00ed e-shopu jde vy\u0159\u00eddit online, co\u017e Peter Brezani nejen d\u00edky rychlosti velmi v\u00edt\u00e1.\u00a0<\/p>\n\n\n\n

\u201cMysl\u00edm, \u017ee cel\u00fd obchodn\u00fd proces sme vyrie\u0161ili v priebehu dvoch t\u00fd\u017ed\u0148ov. Aj \u010do sa t\u00fdka podpisovania zmluvn\u00fdch podmienok a nastavenia. Proces prid\u00e1vania nov\u00fdch e-shopov je pomerne jednoduch\u00fd a byrokracia minim\u00e1lna. Toto si cen\u00edme a aj cel\u00fa elektronick\u00fa komunik\u00e1ciu a podpisovanie, ktor\u00e9 \u0161lape ako hodinky.\u201d <\/p>\n\n\n\n

\n\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n
\n

„Mo\u017enosti platby s\u00fa nevyhnutnou podmienkou pre \u00faspe\u0161n\u00fd vstup na \u010fal\u0161ie trhy.“<\/p>\n\u2014 Peter Brezani, Chief Operating Officer, e-shop Be Lenka<\/em><\/cite><\/blockquote>\n\n\n\n

\n\n\n\n

Z na\u0161\u00ed nab\u00eddky 8 m\u011bn Be Lenka aktu\u00e1ln\u011b vyu\u017e\u00edv\u00e1 4 m\u011bny – americk\u00e9 dolary, polsk\u00e9 zlot\u00e9, \u010desk\u00e9 koruny a eura. D\u00edky tomu zaplat\u00ed i mezin\u00e1rodn\u00ed z\u00e1kazn\u00edci bez nutnosti p\u0159epo\u010dtu platby. <\/p>\n\n\n\n

Nejen v zahrani\u010d\u00ed se da\u0159\u00ed<\/h2>\n\n\n\n

P\u0159es platebn\u00ed br\u00e1nu GoPay p\u0159ij\u00edm\u00e1 Be Lenka online platby ji\u017e 3 roky. Za tu dobu zaznamenali dynamick\u00fd r\u016fst plateb – a to nejen na zahrani\u010dn\u00edch trz\u00edch. <\/p>\n\n\n\n

Zrychlen\u00ed z nuly na sto b\u011bhem chv\u00edle. Pod\u00edvejte se, jak se Be Lence zvy\u0161oval po\u010det plateb p\u0159es GoPay br\u00e1nu. <\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

„Mo\u017enosti platby s\u00fa nevyhnutnou podmienkou pre \u00faspe\u0161n\u00fd vstup na \u010fal\u0161ie trhy,“ \u0159\u00edk\u00e1 o podnik\u00e1n\u00ed v zahrani\u010d\u00ed Peter Brezani. S GoPay br\u00e1nou si nemus\u00ed Be Lenka l\u00e1mat hlavu, zda jim zaplat\u00ed z\u00e1kazn\u00edk ze Slovenska nebo z Austr\u00e1lie – p\u0159es GoPay m\u016f\u017eete p\u0159ij\u00edmat platby z cel\u00e9ho sv\u011bta. <\/p>\n\n\n\n

I d\u00edky tomu se Be Lenka m\u016f\u017ee pochlubit rekordn\u00edm r\u016fstem – meziro\u010dn\u011b v obratu od roku 2018 pr\u016fm\u011brn\u011b o 285 %. <\/p>\n\n\n\n

Rok<\/strong><\/td>Tr\u017eby (v EUR)<\/strong><\/td>Zisk (v EUR)<\/strong><\/td><\/tr>
2018<\/td>248 000<\/td>0<\/td><\/tr>
2019<\/td>1 470 000<\/td>100 000<\/td><\/tr>
2020<\/td>3 380 000<\/td>460 000<\/td><\/tr>
2021<\/td>7 700 000<\/td>1 050 000<\/td><\/tr>
2022<\/td>12 500 000<\/td>1 100 000<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Expandujte s GoPay i vy<\/h2>\n\n\n\n

Celkov\u011b lze \u00fasp\u011bch Be Lenky p\u0159i\u010d\u00edst siln\u00e9 vizi spole\u010dnosti, spolehlivosti a \u0161irok\u00e9 \u0161k\u00e1le platebn\u00edch mo\u017enost\u00ed, kter\u00e9 GoPay poskytuje. 8 m\u011bn, 19 jazyk\u016f<\/a> i platby kartou pro cel\u00fd sv\u011bt – a to v\u0161e v jedn\u00e9 platebn\u00ed br\u00e1n\u011b.<\/p>\n\n\n\n

Nekupujte zaj\u00edce v pytli. Vyzkou\u0161ejte si, jak je s GoPay placen\u00ed snadn\u00e9. Projd\u011bte si testovac\u00ed platbu na na\u0161\u00ed Demo platebn\u00ed br\u00e1n\u011b<\/a>. Vyberte si m\u011bnu a v prav\u00e9m horn\u00edm rohu vyberte jazyk, kter\u00fd v\u00e1s zaj\u00edm\u00e1.<\/p>\n\n\n\n

\n
Chci platebn\u00ed br\u00e1nu pro cel\u00fd sv\u011bt<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

P\u0159\u00edb\u011bh slovensk\u00e9ho e-shopu Be Lenka se za\u010dal ps\u00e1t na konci roku 2017. Na za\u010d\u00e1tku byl mal\u00fd e-shop a velk\u00fd sen – vytvo\u0159it zna\u010dku, kter\u00e1 nab\u00eddne kvalitn\u00ed slow fashion dostupnou online cel\u00e9mu sv\u011btu. Tuto vizi se da\u0159\u00ed plnit a dnes u\u017e nakupuj\u00ed kvalitn\u00ed barefoot obuv a babywearing od Be Lenky statis\u00edce z\u00e1kazn\u00edk\u016f ve v\u00edce ne\u017e 70\u010c\u00edst d\u00e1le<\/a><\/p>\n","protected":false},"author":27,"featured_media":9699,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18],"tags":[25,61,60],"coauthors":[51],"class_list":["post-9296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pripadove-studie-rozhovory-gopay","tag-online-platby","tag-platebni-brana-do-zahranici","tag-pripadova-studie"],"acf":[],"yoast_head":"\nZe slovensk\u00e9 \u017diliny do cel\u00e9ho sv\u011bta s GoPay: Be Lenka dob\u00fdv\u00e1 zahrani\u010dn\u00ed trhy | GoPay blog<\/title>\n<meta name=\"description\" content=\"P\u0159e\u010dt\u011bte si p\u0159\u00edpadovou studii expanze e-shopu BeLenka a zjist\u011bte, jak\u00fd p\u0159\u00ednos m\u011bla spolupr\u00e1ce s platebn\u00ed br\u00e1nou GoPay p\u0159i roz\u0161i\u0159ov\u00e1n\u00ed zna\u010dky na zahrani\u010dn\u00ed trhy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gopay.com\/blog\/ze-slovenske-ziliny-do-celeho-sveta-s-gopay-belenka-dobyva-zahranicni-trhy\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ze slovensk\u00e9 \u017diliny do cel\u00e9ho sv\u011bta s GoPay: BeLenka dob\u00fdv\u00e1 zahrani\u010dn\u00ed trhy\" \/>\n<meta property=\"og:description\" content=\"P\u0159e\u010dt\u011bte si p\u0159\u00edpadovou studii expanze e-shopu BeLenka a zjist\u011bte, jak\u00fd p\u0159\u00ednos m\u011bla spolupr\u00e1ce s platebn\u00ed br\u00e1nou GoPay p\u0159i roz\u0161i\u0159ov\u00e1n\u00ed zna\u010dky na zahrani\u010dn\u00ed trhy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gopay.com\/blog\/ze-slovenske-ziliny-do-celeho-sveta-s-gopay-belenka-dobyva-zahranicni-trhy\/\" \/>\n<meta property=\"og:site_name\" content=\"GoPay blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gopay.cz\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-27T07:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-29T06:41:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/03\/image-20230327-112340-1024x622.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"622\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tamara Koschantov\u00e1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Ze slovensk\u00e9 \u017diliny do cel\u00e9ho sv\u011bta s GoPay: BeLenka dob\u00fdv\u00e1 zahrani\u010dn\u00ed trhy\" \/>\n<meta name=\"twitter:description\" content=\"P\u0159e\u010dt\u011bte si p\u0159\u00edpadovou studii expanze e-shopu BeLenka a zjist\u011bte, jak\u00fd p\u0159\u00ednos m\u011bla spolupr\u00e1ce s platebn\u00ed br\u00e1nou GoPay p\u0159i roz\u0161i\u0159ov\u00e1n\u00ed zna\u010dky na zahrani\u010dn\u00ed trhy.\" \/>\n<meta name=\"twitter:creator\" content=\"@gopaycz\" \/>\n<meta name=\"twitter:site\" content=\"@gopaycz\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tamara Koschantov\u00e1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minut\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"Tamara Koschantov\u00e1\" \/>\n<script type=\"application\/ld+json\" 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