{"id":8895,"date":"2023-02-13T13:00:00","date_gmt":"2023-02-13T12:00:00","guid":{"rendered":"https:\/\/www.gopay.com\/blog\/?p=8895"},"modified":"2025-06-23T14:34:15","modified_gmt":"2025-06-23T12:34:15","slug":"snazime-se-vsechno-delat-dobre-co-tomas-cech-prozradil-o-angry-beards","status":"publish","type":"post","link":"https:\/\/www.gopay.com\/blog\/snazime-se-vsechno-delat-dobre-co-tomas-cech-prozradil-o-angry-beards\/","title":{"rendered":"„Sna\u017e\u00edme se v\u0161echno d\u011blat dob\u0159e.“ Co Tom\u00e1\u0161 \u010cech prozradil o Angry Beards?"},"content":{"rendered":"\n

Tom\u00e1\u0161 \u010cech \u2013 rod\u00e1k z T\u0159eb\u00ed\u010de, kter\u00e9mu chyb\u011bla kosmetika pro \u201enorm\u00e1ln\u00ed chlapy\u201c. Bodr\u00fd Morav\u00e1k se k tomu postavil \u010delem a vybudoval \u00fasp\u011b\u0161n\u00fd brand p\u00e1nsk\u00e9 kosmetiky Angry Beards<\/a>.<\/p>\n\n\n\n

Jak\u00e9 byly za\u010d\u00e1tky, jak podnik\u00e1n\u00ed \u0161lape a co pl\u00e1nuj\u00ed do budoucna?<\/p>\n\n\n\n

Na na\u0161e zv\u00eddav\u00e9 ot\u00e1zky odpov\u011bd\u011bl Tom\u00e1\u0161 \u010cech v rozhovoru speci\u00e1ln\u011b pro GoPay.<\/p>\n\n\n\n\n\n\n\n

Za\u010d\u00e1tky na\u0161tvan\u00fdch vous\u00e1\u010d\u016f <\/h2>\n\n\n\n

E-shop s p\u00e1nskou kosmetikou angrybeards.cz provozujete u\u017e bezm\u00e1la 6 let. Jak vlastn\u011b vznikl n\u00e1pad zalo\u017eit e-shop s kosmetikou pro \u201cchlapy\u201d?<\/strong><\/p>\n\n\n\n

Mohl jsem s kamar\u00e1dem p\u0159eprod\u00e1vat kosmetiku z Brit\u00e1nie a ud\u011blat si na to e-shop. N\u00e1pad se mi hrozn\u011b l\u00edbil, ale kosmetika u\u017e ne. P\u0159i\u0161la mi neosobn\u00ed, v \u017e\u00e1dn\u00fd ze zna\u010dek jsem se nezhl\u00eddl. V\u0161echny byly takov\u00fd nabub\u0159el\u00fd, pro r\u00e1doby gentlemany. Nebylo tady nic pro \u201cnorm\u00e1ln\u00ed\u201d chlapy, co by mluvilo jazykem, kter\u00fdmu bych rozum\u011bl. \u017d\u00e1dn\u00e1 zna\u010dka m\u011b neoslovila a nem\u011bl jsem chu\u0165 produkty pou\u017e\u00edvat.<\/p>\n\n\n\n

Tak jsem navrhl kamo\u0161ovi j\u00edt do vlastn\u00ed kosmetiky. Zh\u00e1dali jsme se tenkr\u00e1t jak psi a asi \u010dty\u0159i roky se kv\u016fli tomu nebavili. A takhle jsem zalo\u017eil zna\u010dku Angry Beards.<\/p>\n\n\n\n

Angry Beards jste zalo\u017eil b\u011bhem studia na pra\u017esk\u00e9 V\u0160E. Bylo n\u00e1ro\u010dn\u00e9 podnikat p\u0159i \u0161kole?<\/strong><\/p>\n\n\n\n

\u010casu, co jsem musel v\u011bnovat \u0161kole nebylo tolik. M\u011b nikdy nebavilo kalit a takov\u00fd ty klasick\u00fd vysoko\u0161kolsk\u00fd z\u00e1bavy, asi nemus\u00edm \u0159\u00edkat, jak\u00e1 se mnou byla prdel, a tak jsem voln\u00fd \u010das v\u011bnoval podnik\u00e1n\u00ed.<\/p>\n\n\n\n

Tak\u017ee za m\u011b podnikat p\u0159i studiu zna\u010dka ide\u00e1l. Spoustu projekt\u016f do \u0161koly, jsem vyu\u017e\u00edval k rozv\u00edjen\u00ed zna\u010dky. Mohl jsem se radit s profesory, z\u00edsk\u00e1vat feedback od spolu\u017e\u00e1k\u016f. Perfektn\u00ed kombinace.<\/p>\n\n\n\n

N\u00e1zev va\u0161eho e-shopu \u201cangrybeards\u201d zn\u00ed foneticky a\u017e n\u00e1padn\u011b podobn\u011b s popul\u00e1rn\u00ed mobiln\u00ed hrou.<\/strong> Byl to z\u00e1m\u011br?<\/strong>  <\/strong><\/p>\n\n\n\n

To ur\u010dit\u011b ne, je to jen n\u00e1hoda. sm\u00edch<\/em><\/p>\n\n\n\n

Jak\u00fd byl ten za\u010d\u00e1tek podnik\u00e1n\u00ed? Da\u0159ilo se v\u00e1m na mal\u00e9m \u010desk\u00e9m trhu prorazit?<\/strong><\/p>\n\n\n\n

\u010cesk\u00fd trh mi nep\u0159ijde mal\u00fd.<\/p>\n\n\n\n

Od za\u010d\u00e1tku se v\u0161echno sna\u017e\u00edm d\u011blat dob\u0159e. Servisn\u011b se sna\u017e\u00edme, aby ka\u017ed\u00e1 zpr\u00e1va na\u0161la svoji odpov\u011b\u010f. Sna\u017e\u00edme se, aby na\u0161i z\u00e1kazn\u00edci nem\u011bli p\u0159ehnan\u00fd o\u010dek\u00e1v\u00e1n\u00ed, respektive abychom je nezklamali. Ide\u00e1ln\u011b naopak mile p\u0159ekvapili a aby se k n\u00e1m vraceli. Sna\u017e\u00edme se je \u201evzd\u011bl\u00e1vat\u201c. U\u017e v popisu vysv\u011btlujeme, jak na\u0161e v\u00fdrobky pou\u017e\u00edvat.<\/p>\n\n\n\n

Dodne\u0161ka spousta chlap\u016f nev\u00ed, jak \u010dasto a v\u016fbec jak si vlasy maj\u00ed m\u00fdt. D\u00e1m\u00e1m m\u016f\u017ee p\u0159ij\u00edt absurdn\u00ed, \u017ee to nev\u00edme, ale tak to prost\u011b je \u2013 spousta z\u00e1klad\u016f n\u00e1m chyb\u00ed.<\/p>\n\n\n\n

Chlapi pou\u017e\u00edvaj\u00ed kosmetiku? <\/h2>\n\n\n\n

Mysl\u00edte si, \u017ee jste za dobu p\u016fsoben\u00ed na trhu zm\u011bnili chov\u00e1n\u00ed \u010desk\u00e9ho spot\u0159ebitele? P\u0159eci jen, je\u0161t\u011b p\u0159ed p\u00e1r lety byla kosmetika pro chlapy tak trochu tabu.<\/strong><\/p>\n\n\n\n

Chov\u00e1n\u00ed se ur\u010dit\u011b zm\u011bnilo, ale je to sp\u00ed\u0161 dobou, kam se posunula cel\u00e1 populace. Br\u00e1t si za to z\u00e1sluhy by bylo troufal\u00fd. V roce 2017, 2018, kdy\u017e jsme n\u011bkde \u0159ekli, \u017ee d\u011bl\u00e1me kosmetiku nebo \u017ee n\u011bkdo pou\u017e\u00edv\u00e1 olej na vousy, tak hnedka „nebyl na holky“.<\/p>\n\n\n\n

Tak\u017ee ur\u010dit\u011b, vn\u00edm\u00e1n\u00ed bylo nastaven\u00fd \u00fapln\u011b jinak ne\u017e dneska.<\/p>\n\n\n\n

Va\u0161e e-shopy provozujete i pro polsk\u00fd a slovensk\u00fd trh. Maj\u00ed o va\u0161e produkty z\u00e1jem i p\u00e1nov\u00e9 v zahrani\u010d\u00ed? <\/strong><\/p>\n\n\n\n

Na\u0161i invazi do Polska a na Slovensko jsme zah\u00e1jili u\u017e na za\u010d\u00e1tku roku 2019. Respektive jsme ud\u011blali jazykov\u00fd mutace webu, zajistili dopravu a t\u00edm to haslo. <\/p>\n\n\n\n

Od t\u00fd doby jsme na Slovensku \u017e\u00e1dnou v\u00fdznamn\u011bj\u0161\u00ed aktivitu neud\u011blali. Do dne\u0161ka nem\u00e1me ani slovenskou z\u00e1kaznickou podporu. Odepisujeme \u010desky, ned\u011bl\u00e1me marketing \u0161itej na m\u00edru, co m\u011b teda mrz\u00ed, ale holt na to zat\u00edm nebyl \u010das. P\u0159esto\u017ee jsou Slov\u00e1ci na\u0161i brat\u0159i a rozum\u00edme si, maj\u00ed vlastn\u00ed kulturu, mentalitu, a proto aktu\u00e1ln\u011b hled\u00e1me par\u0165\u00e1ky p\u0159\u00edmo tam. Ur\u010dit\u011b by se n\u00e1m da\u0159ilo l\u00edp, kdybychom se do toho op\u0159eli u\u017e d\u0159\u00edv, ale mus\u00edme j\u00edt postupn\u011b. Moc zaj\u00edc\u016f, myslivcova smrt. I kdy\u017e na to tak trochu prd\u00edme, neust\u00e1le organicky rosteme a t\u011b\u0161\u00edm se, jak to rozjedeme letos.<\/p>\n\n\n\n

V Polsku se sna\u017e\u00edme prorazit aktivn\u011bji, m\u00e1me tam par\u0165\u00e1ka u\u017e snad 3 roky, ale pro zm\u011bnu polsk\u00fd trh jsme neuchopili dob\u0159e. Zase se relativn\u011b da\u0159\u00ed, jsme v \u010dern\u00fdch \u010d\u00edslech, ale zdaleka nevyu\u017e\u00edv\u00e1me potenci\u00e1l, kterej v\u011b\u0159\u00edm, \u017ee m\u00e1me.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Z\u00e1kazn\u00edk mus\u00ed odch\u00e1zet s dobrou n\u00e1ladou<\/h2>\n\n\n\n

Stoj\u00ed za va\u0161\u00edm \u00fasp\u011bchem i v\u00fdrazn\u00fd marketing? <\/strong><\/p>\n\n\n\n

U n\u00e1s jsou na prvn\u00edm m\u00edst\u011b v\u00fdrobky. Perfektn\u00ed marketing je jedna v\u011bc, ale kdy\u017e z\u00e1kazn\u00edk nakoup\u00ed a nen\u00ed spokojen\u00fd, je zle.<\/p>\n\n\n\n

V\u017edycky se sna\u017e\u00edme, aby ty v\u00fdrobky byly kvalitn\u00ed, aby pom\u011br cena\/v\u00fdkon byl bezkonkuren\u010dn\u00ed, aby z\u00e1kazn\u00edk nebyl nikdy zklamanej. Naopak se sna\u017e\u00edme mile p\u0159ekvapit. C\u00edlem je spoko z\u00e1ko\u0161, ne zrealizovan\u00e1 objedn\u00e1vka.<\/p>\n\n\n\n

V prvn\u00ed \u0159ad\u011b ale mus\u00ed tu objedn\u00e1vku ud\u011blat, tak\u017ee jo i marketing se na \u00fasp\u011bchu bezpochyby pod\u00edl\u00ed. Sna\u017e\u00edme se odkomunikovat funk\u010dnost, respektive k \u010demu v\u00fdrobek slou\u017e\u00ed a opep\u0159it vtipem, nads\u00e1zkou. Sna\u017e\u00edme se bavit. To je na\u0161e gr\u00f3, bavit.<\/p>\n\n\n\n

M\u00e1te neot\u0159el\u00e9 soci\u00e1ln\u00ed s\u00edt\u011b. Neschytali jste u\u017e n\u011bkdy kritiku na zp\u016fsob, jak\u00fdm se prezentujete? <\/strong><\/p>\n\n\n\n

V\u017edycky, kdy\u017e p\u0159ekro\u010d\u00edme hranici, tak n\u00e1m daj\u00ed lidi p\u0159es prsty. A je pot\u0159eba si to uv\u011bdomit. Zp\u011btn\u00e9 vazby sb\u00edr\u00e1me non-stop a d\u011bl\u00e1me si n\u011bjakou sebereflexi. Je\u0161t\u011b \u010dty\u0159i roky zp\u00e1tky vznikaly \u0161\u00edlenosti, kter\u00fd bychom si dneska nemohli dovolit. To je prost\u011b v\u00fdvoj zna\u010dky.<\/p>\n\n\n\n

Cenzurovat se nepl\u00e1nujem, ale d\u011blat to rozumn\u011b a poslouchat lidi ur\u010dit\u011b.<\/p>\n\n\n\n

\u017d\u00e1dn\u00fd v\u011bt\u0161\u00ed pran\u00fd\u0159ov\u00e1n\u00ed, \u017ee by si na n\u00e1s lidi vzali vidle, to jsme na\u0161t\u011bst\u00ed neza\u017eili. Nesna\u017e\u00edme se na kohokoli \u00fato\u010dit, \u0161ikanovat nebo vytv\u00e1\u0159et konflikty. To nen\u00ed na\u0161\u00edm c\u00edlem.<\/p>\n\n\n\n

T\u00fd kritiky teda nen\u00ed zase tolik a v\u011bt\u0161inou se na\u0161e v\u011bci sejdou s \u00fasp\u011bchem. Proto\u017ee opravdu, c\u00edlem je pobavit a vykouzlit \u00fasm\u011bv pod vousy. \u010casto si d\u011bl\u00e1me srandu i ze sebe, mysl\u00edm \u017ee n\u00e1s tak lidi berou a d\u00edky tomu si m\u016f\u017eeme dovolit v\u00edc ne\u017e jin\u00fd zna\u010dky.<\/p>\n\n\n\n

Spolupracujete t\u0159eba i s influencery? <\/strong><\/p>\n\n\n\n

Jo, mn\u011b se to hrozn\u011b l\u00edb\u00ed. Zhl\u00eddl jsem se v r\u016fzn\u00fdch firm\u00e1ch, co se vybudovali na influencer marketingu. Tak n\u011bjak od za\u010d\u00e1tku se tam chci dostat, ale je\u0161t\u011b se nepovedlo. Od za\u010d\u00e1tku spolupracujeme s p\u00e1r osobnostma, a\u0165 u\u017e z internetu, nebo t\u0159eba s Markem Va\u0161utem.<\/p>\n\n\n\n

Ale je\u0161t\u011b v tom neum\u00edme \u00fapln\u011b chodit. Nem\u00e1me to spr\u00e1vn\u011b podchycen\u00fd. Nicm\u00e9n\u011b influencer marketing bude ur\u010dit\u011b sou\u010d\u00e1st ka\u017ed\u00fdho mixu a zna\u010dky m\u016f\u017eou st\u00e1t \u010dist\u011b na n\u011bm. T\u0159eba MrBeast to ukazuje. Budouc\u00ed firmy vznikaj tak, \u017ee osobnosti maj\u00ed sv\u00fd fanou\u0161kovskoz\u00e1kaznick\u00fd b\u00e1ze, pro kter\u00fd vytvo\u0159\u00ed vhodnej produkt.<\/p>\n\n\n\n

Je pro v\u00e1s zp\u011btn\u00e1 vazba od z\u00e1kazn\u00edk\u016f d\u016fle\u017eit\u00e1 i z hlediska produkt\u016f?  <\/strong><\/p>\n\n\n\n

Bezpochyby. \u010cteme v\u0161echny zpr\u00e1vy, odpov\u00edd\u00e1me, bav\u00edme se s t\u011bma lidma. A\u017e te\u010f zji\u0161\u0165uju, jak korpor\u00e1ty maj\u00ed ty pr\u016fzkumy trhu drah\u00fd. A my je m\u00e1me celou dobu p\u0159\u00edmo z prvn\u00ed ruky. Sta\u010d\u00ed naslouchat, ne\u010dertit se hned ve stylu \u201cje to hejtr\u201d. Ne, kdy\u017e \u0159ekne z\u00e1kazn\u00edk n\u011bco, co je opravdu probl\u00e9m, no tak chv\u00e1labohu za upozorn\u011bn\u00ed. Jako v\u00fdrobce, s t\u00edm m\u016f\u017eete hned pracovat a p\u0159edej\u00edt n\u011b\u010demu \u0161patn\u00fdmu.<\/p>\n\n\n\n

I kv\u016fli tomu si mysl\u00edm, \u017ee je na\u0161e zna\u010dka tam kde je. Naslouch\u00e1me a reagujeme na feedback. Respektive podn\u011bcujeme z\u00e1kazn\u00edky, aby n\u00e1m o ka\u017ed\u00fdm prdu \u0159\u00edkali.<\/p>\n\n\n\n

Ze za\u010d\u00e1tku jsme dok\u00e1zali reagovat extr\u00e9mn\u011b svi\u017en\u011b. Z\u00e1soby byly v \u0159\u00e1du stovek kus\u016f, par\u0165\u00e1k\u016f ve firm\u011b m\u00e1lo… te\u010f jsou reakce trochu pomalej\u0161\u00ed, n\u00e1ro\u010dn\u011bj\u0161\u00ed, ale z tohohle principu fungov\u00e1n\u00ed nechci nikdy upustit.<\/p>\n\n\n\n

Sv\u00fdm z\u00e1kazn\u00edk\u016fm v komunikaci tyk\u00e1te. Osv\u011bd\u010dil se v\u00e1m takov\u00fd zp\u016fsob komunikace? Zachov\u00e1v\u00e1te si individu\u00e1ln\u00ed p\u0159\u00edstup k z\u00e1kazn\u00edk\u016fm i s jejich n\u00e1r\u016fstem? <\/strong><\/p>\n\n\n\n

Tyk\u00e1me, vyk\u00e1me, to nen\u00ed tak jednozna\u010dn\u00fd. S\u00e1m ob\u010das vyknu.<\/p>\n\n\n\n

Zase na\u0161\u00edm c\u00edlem je b\u00fdt tady pro z\u00e1kazn\u00edky. Tyk\u00e1n\u00ed vn\u00edm\u00e1m jako p\u0159\u00edjemn\u011bj\u0161\u00ed a snaz\u0161\u00ed formu komunikace. \u010clov\u011bk se rychleji dostane k j\u00e1dru pudla a snadn\u011bji \u0159ekne \u201eto jste dodrbali\u201c nebo \u201etohle je prost\u011b probl\u00e9m\u201c. V tom vn\u00edm\u00e1m v\u00fdhodu tyk\u00e1n\u00ed a proto ho preferuju.<\/p>\n\n\n\n

Ale ne ka\u017edej to ocen\u00ed a n\u011bkdy rad\u011bji vykneme, ne\u017e to l\u00e1mat p\u0159es koleno.<\/p>\n\n\n\n

Tak\u017ee lidsk\u00e9 c\u00edt\u011bn\u00ed je pro v\u00e1s v tomhle hodn\u011b d\u016fle\u017eit\u00e9? <\/strong><\/p>\n\n\n\n

P\u0159esn\u011b, v\u017edycky chceme, aby se z\u00e1kazn\u00edk c\u00edtil dob\u0159e a odch\u00e1zel s dobrou n\u00e1ladou. Pokud to bude formou tyk\u00e1n\u00ed, tak perfektn\u00ed, a jestli ne, no tak mu budeme vykat.<\/p>\n\n\n\n

V\u00fdrobky na prvn\u00edm m\u00edst\u011b<\/h2>\n\n\n\n

Poda\u0159ilo se v\u00e1m vytvo\u0159it pom\u011brn\u011b zn\u00e1m\u00fd brand. Jak\u00e9 produkty jsou va\u0161e bestsellery? Co se v\u00e1m nejl\u00e9pe prod\u00e1v\u00e1? <\/strong><\/p>\n\n\n\n

Nejl\u00edp se prod\u00e1vaj\u00ed v\u011bci na \u201ckoule“ Calm Balls<\/a><\/u>. Popravd\u011b jsme p\u0159i vypou\u0161t\u011bn\u00ed ani neo\u010dek\u00e1vali takov\u00fd \u00fasp\u011bch. D\u011blali jsme to tak trochu z prdele, i kdy\u017e v\u00fdrobky funguj\u00ed perfektn\u011b. <\/p>\n\n\n\n

Hned po vypu\u0161t\u011bn\u00ed jsme z\u00e1soby vyprodali a dlouho byli vyskladn\u011bn\u00ed. Od t\u00fd doby se objedn\u00e1vky jen hrnou. V podstat\u011b to stejn\u00fd bylo o rok pozd\u011bji se spreji proti smradu nohou a bot. Ty jsem do Angry daroval z druh\u00fd firmy, kde se mi prod\u00e1valy p\u011bkn\u011b, ale nem\u011bl jsem kapacity obstar\u00e1vat v\u0161echno okolo. <\/p>\n\n\n\n

Na to by byla perfektn\u00ed case study, jak s\u00edla zna\u010dky dok\u00e1\u017ee podpo\u0159it prodej kvalitn\u00edch v\u011bc\u00ed a vyu\u017e\u00edt jejich skute\u010dnej potenci\u00e1l. Opakovalo se vyprod\u00e1n\u00ed a furt trochu bojujem s pokr\u00fdv\u00e1n\u00edm popt\u00e1vky.<\/p>\n\n\n\n

Dob\u0159e se prod\u00e1vaj samoz\u0159ejm\u011b i v\u011bci na vousy<\/a>. Beard Hydro, \u00faplnej z\u00e1klad na vousy, Doping na podporu r\u016fstu a dal\u0161\u00ed. M\u00e1me i specialitky jako Beard Jelly, kter\u00fd nejsou \u00fapln\u011b bestseller, ale sna\u017e\u00edme se \u0161lapat i do t\u011bch chu\u0165ovek pro gurm\u00e1ny.<\/p>\n\n\n\n

S jak\u00fdmi produkty jste za\u010d\u00ednali? <\/strong><\/p>\n\n\n\n

Za\u010dali jsme se 4 v\u011bcma, v\u0161e na vousy. Olej, balz\u00e1m, vosk a \u0161ampon na vousy. Aby si ka\u017edej mohl vybrat, co mu nejv\u00edc vyhovuje.<\/p>\n\n\n\n

Na o od t\u00fd doby postupn\u011b nab\u00eddku roz\u0161i\u0159ujeme, furt m\u00e1me mezery. T\u0159eba antiperspiranty budem p\u0159id\u00e1vat a\u017e te\u010f v b\u0159eznu.<\/p>\n\n\n\n

Produkty si vyr\u00e1b\u00edte sami? Obaly jsou tak\u00e9 v\u00e1\u0161 design? <\/strong><\/p>\n\n\n\n

V\u00fdrobky vyv\u00edj\u00edme sami a vyr\u00e1b\u00edme je extern\u011b. Vlastn\u00ed v\u00fdroba by n\u00e1m d\u00e1vala smysl, ale zase je to velk\u00e1 investice, chce to i specializovan\u00fd person\u00e1l. Je\u0161t\u011b jsme se tam nedostali, tak snad jednou.<\/p>\n\n\n\n

Obaly si d\u011bl\u00e1me sami, je to n\u00e1\u0161 design. Lp\u00edme na tom, aby to bylo unik\u00e1tn\u00ed a aby to bylo na\u0161e. Chceme z\u00e1kaznickou experienci ud\u011blat co nejlep\u0161\u00ed.<\/p>\n\n\n\n

Testujete va\u0161e produkty? <\/strong><\/p>\n\n\n\n

Odjak\u017eiva jsme prvn\u00ed teste\u0159i p\u0159\u00edmo my. Kdy\u017e nejsme spokojen\u00ed, tak to ani nepou\u0161t\u00edme d\u00e1l. U\u017e je n\u00e1s jak ps\u016f, p\u0159es pades\u00e1t, tak\u017ee t\u011bch tester\u016f je pom\u011brn\u011b dost.<\/p>\n\n\n\n

Mysl\u00edte si, \u017ee obaly prod\u00e1vaj\u00ed? <\/strong><\/p>\n\n\n\n

Ur\u010dit\u011b. \u010clov\u011bk hodnot\u00ed knihu podle obalu. <\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

GoPay funguje perfektn\u011b<\/h2>\n\n\n\n

P\u0159es GoPay platebn\u00ed br\u00e1nu p\u0159ij\u00edm\u00e1te platby od roku 2017. Pomohl v\u00e1m GoPay s rozvojem va\u0161eho businessu? <\/strong><\/p>\n\n\n\n

Ta spolupr\u00e1ce funguje od za\u010d\u00e1tku perfektn\u011b, podm\u00ednky n\u00e1m neust\u00e1le vylep\u0161ujete a poskytujete stabilitu.<\/p>\n\n\n\n

Jak jsem \u0159\u00edkal, z\u00e1kaznick\u00e1 zku\u0161enost je pro n\u00e1s d\u016fle\u017eit\u00e1, tak\u017ee kdyby ne\u0161lo platit, je to pr\u016fser. Otrava jak hrom, naklikat si ko\u0161\u00edk, zaplatit, a te\u010f by se nic ned\u011blo. V podstat\u011b ta zna\u010dka, e-shop, i ten v\u00fdrobek m\u016f\u017ee b\u00fdt sebelep\u0161\u00ed, ale kdyby neprob\u011bhl n\u00e1kup bezprobl\u00e9mov\u011b, \u010dlov\u011bk nad t\u00edm v\u0161\u00edm zlom\u00ed h\u016fl.<\/p>\n\n\n\n

Platba je v podstat\u011b nejd\u016fle\u017eit\u011bj\u0161\u00ed. Prachy jsou dost intimn\u00ed z\u00e1le\u017eitost, pro z\u00e1kazn\u00edka to m\u016f\u017ee bejt spojen\u00fd s n\u011bjak\u00fdm strachem, obavou. Doraz\u00ed pen\u00edze, nedoraz\u00ed.<\/p>\n\n\n\n

Te\u010f u\u017e je doba i v tomhle jinde, ale t\u0159eba v roce 2017 online nakupov\u00e1n\u00ed je\u0161t\u011b tak roz\u0161\u00ed\u0159en\u00fd nebylo a probl\u00e9m s platbou mohl znamenat zlomen\u00ed hole nad v\u0161ema t\u011bma internetama. N\u00e1m GoPay poskytla profesionalitu a n\u011bjakou jistotu pro lidi, co tuhle br\u00e1nu znaj\u00ed. Za m\u011b super.<\/p>\n\n\n\n

Tak\u017ee dobr\u00e1 platebn\u00ed br\u00e1na v\u00e1m zvy\u0161uje d\u016fv\u011bryhodnost e-shopu?<\/strong><\/p>\n\n\n\n

Bezpochyby. Ty za\u010d\u00e1tky, kdy jsme e-shop stav\u011bli sami, to bylo fakt hrozn\u00fd. Div\u00edm se, \u017ee n\u011bkdo tu objedn\u00e1vku ud\u011blal.<\/p>\n\n\n\n

Te\u010f zp\u011btn\u011b mi to p\u0159ijde jako scam, j\u00e1 osobn\u011b bych na na\u0161em e-shopu v roce 2017 objedn\u00e1vku neud\u011blal. Leda bych si v\u0161iml, \u017ee pou\u017e\u00edv\u00e1me GoPay.<\/p>\n\n\n\n

Sm\u011bl\u00e9 pl\u00e1ny do budoucna<\/h2>\n\n\n\n

Z\u016fstanete se sv\u00fdm e-shopem i nad\u00e1le v T\u0159eb\u00ed\u010di? Nebo se p\u0159es\u00eddl\u00edte t\u0159eba do Prahy? <\/strong><\/p>\n\n\n\n

D\u00e1valo by smysl se p\u0159esunout d\u00e1l, t\u0159eba Jihlava, Brno, Znojmo, u\u017e jen kv\u016fli prostoru. Hrozn\u011b bojujeme s m\u00edstem, v podstat\u011b od za\u010d\u00e1tku.<\/p>\n\n\n\n

Te\u010f za\u010d\u00edn\u00e1me bojovat i s talentama. P\u0159ece jenom, v T\u0159eb\u00ed\u010di a okol\u00ed, kdy\u017e je n\u011bkdo \u0161ikovnej, specializovanej, tak jde makat do Brna nebo Prahy.<\/p>\n\n\n\n

Spoustu lid\u00ed tak m\u00e1m z daleka, ale j\u00e1 tu T\u0159eb\u00ed\u010d miluju a nechci se j\u00ed vzd\u00e1vat. Kdy\u017e to bude aspo\u0148 trochu mo\u017en\u00fd, nehnem se odtud.<\/p>\n\n\n\n

Pl\u00e1nujete otev\u0159\u00edt i kamennou prodejnu nebo z\u016fstanete jen u e-shopu?<\/strong><\/p>\n\n\n\n

Zat\u00edm m\u00e1me jenom e-shop s mo\u017enost\u00ed vyzvednut\u00ed bal\u00ed\u010dku u n\u00e1s v T\u0159eb\u00ed\u010di. Je to zat\u00edm takov\u00fd bojov\u00fd, p\u0159ed\u00e1v\u00e1me objedn\u00e1vky mezi dve\u0159ma. M\u00e1me takov\u00fd plechov\u00fd schody, to je te\u010f v zim\u011b docela o hubu. sm\u00edch<\/em><\/p>\n\n\n\n

Pl\u00e1nujeme ale otev\u0159\u00edt v T\u0159eb\u00ed\u010di showroom, kde si z\u00e1kazn\u00edci m\u016f\u017eou v\u00fdrobky o\u010duchat. Budeme schopni se z\u00e1kazn\u00edk\u016fm l\u00edp p\u0159edstavit, budou si moct dob\u0159e vybrat a snad i nakoupit. Podobn\u011b n\u00e1m to d\u00e1v\u00e1 smysl i v Praze, odkud m\u00e1me skoro polovinu z\u00e1kazn\u00edk\u016f.<\/p>\n\n\n\n

Roz\u0161\u00ed\u0159\u00edte va\u0161i nab\u00eddku i o d\u00e1mskou kosmetiku? <\/strong><\/p>\n\n\n\n

V\u00fdborn\u00e1 ot\u00e1zka. U\u017e letos v kv\u011btnu vypou\u0161t\u00edme novou zna\u010dku kosmetiky pro d\u00e1my BusyB.<\/p>\n\n\n\n

Popravd\u011b z toho m\u00e1m trochu strach. Odjak\u017eiva jsme tu byli jenom pro chlapy a kdy\u017e jsme nazna\u010dili, \u017ee ud\u011bl\u00e1me n\u011bco i pro \u017eaby, tak za\u010dali \u017e\u00e1rlit.<\/p>\n\n\n\n

D\u00e1my ale n\u011bkter\u00fd v\u00fdrobky pou\u017e\u00edvaj\u00ed u\u017e te\u010f a po\u0159\u00e1d n\u00e1s bombarduj\u00ed s po\u017eadavky, co by cht\u011bly upravit, aby jim kosmetika vyhovovala \u00fapln\u011b. Tak\u017ee jo, rozhodli jsme se vysly\u0161et i je, ale chlapy rozhodn\u011b \u0161idit nebudem. Letos pro n\u011b chyst\u00e1me tolik novinek, mejdan\u016f, roz\u0161\u00ed\u0159en\u00ed slu\u017eeb… Nakonec budou r\u00e1di, \u017ee m\u016f\u017eou p\u0159i objedn\u00e1vce vz\u00edt n\u011bco pro radost i n\u011b\u017en\u00fd polovi\u010dce.<\/p>\n\n\n\n

Bude d\u00e1msk\u00e1 \u0159ada stejn\u011b vymazlen\u00e1 jako va\u0161e sou\u010dasn\u00e9 produkty? <\/strong><\/p>\n\n\n\n

Ur\u010dit\u011b, jinak neum\u00edme a ani by n\u00e1s to jinak nebavilo. Ka\u017edop\u00e1dn\u011b na zna\u010dce mak\u00e1me s d\u00e1mama, abychom v\u011bd\u011bli po \u010dem p\u0159esn\u011b tou\u017e\u00edte.<\/p>\n\n\n\n

Myslet si, \u017ee v\u00e1s dok\u00e1\u017eeme pochopit a vc\u00edtit se do v\u00e1s, to by byla a\u017e h\u0159\u00ed\u0161n\u00e1 my\u0161lenka. Leda si hodit do vany f\u00e9n jak Mel Gibson v \u201ePo \u010dem \u017eeny tou\u017e\u00ed\u201c.<\/p>\n\n\n\n

Kdo je Tom\u00e1\u0161 \u010cech? <\/h2>\n\n\n\n
\"\"<\/figure>
\n

Tom\u00e1\u0161 \u010cech je zakladatel kosmetick\u00e9ho brandu pro po\u0159\u00e1dn\u00fd chlapy Angry Beards<\/a>. Vystudoval V\u0160E v Praze, obor multimedia v ekonomick\u00e9 praxi. Po studi\u00edch se vr\u00e1til zp\u011bt do rodn\u00e9 T\u0159eb\u00ed\u010de, kde tak\u00e9 s\u00eddl\u00ed jeho e-shop. AngryBeards zalo\u017eil v roce 2017, podnik\u00e1n\u00ed se naplno v\u011bnuje od roku 2019. Pokud zrovna nepracuje, sportuje – aktu\u00e1ln\u011b se zam\u011b\u0159il na box.<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Tom\u00e1\u0161 \u010cech \u2013 rod\u00e1k z T\u0159eb\u00ed\u010de, kter\u00e9mu chyb\u011bla kosmetika pro \u201enorm\u00e1ln\u00ed chlapy\u201c. Bodr\u00fd Morav\u00e1k se k tomu postavil \u010delem a vybudoval \u00fasp\u011b\u0161n\u00fd brand p\u00e1nsk\u00e9 kosmetiky Angry Beards. Jak\u00e9 byly za\u010d\u00e1tky, jak podnik\u00e1n\u00ed \u0161lape a co pl\u00e1nuj\u00ed do budoucna? Na na\u0161e zv\u00eddav\u00e9 ot\u00e1zky odpov\u011bd\u011bl Tom\u00e1\u0161 \u010cech v rozhovoru speci\u00e1ln\u011b pro GoPay.<\/p>\n","protected":false},"author":27,"featured_media":9244,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18],"tags":[],"coauthors":[51],"class_list":["post-8895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pripadove-studie-rozhovory-gopay"],"acf":[],"yoast_head":"\n"Sna\u017e\u00edme se v\u0161echno d\u011blat dob\u0159e." Co Tom\u00e1\u0161 \u010cech prozradil o Angry Beards? | GoPay blog<\/title>\n<meta name=\"description\" content=\"Angry Beards, to nen\u00ed jen kosmetika na vousy. 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