{"id":7983,"date":"2023-02-01T09:00:00","date_gmt":"2023-02-01T08:00:00","guid":{"rendered":"https:\/\/www.gopay.com\/blog\/?p=7983"},"modified":"2025-06-24T15:24:23","modified_gmt":"2025-06-24T13:24:23","slug":"budoucnost-online-placeni-je-tady-jak-bude-vypadat-platba-kartou-v-roce-2023","status":"publish","type":"post","link":"https:\/\/www.gopay.com\/blog\/budoucnost-online-placeni-je-tady-jak-bude-vypadat-platba-kartou-v-roce-2023\/","title":{"rendered":"Budoucnost online placen\u00ed je tady! Jak bude vypadat platba kartou v roce 2023?"},"content":{"rendered":"\n

Zaplatit bez platebn\u00ed karty v ruce. Kdykoliv, kdekoliv, rychle a p\u0159itom bezpe\u010dn\u011b. Je\u0161t\u011b p\u0159ed p\u00e1r lety nemysliteln\u00e9, dnes ka\u017edodenn\u00ed realita pro tis\u00edce plat\u00edc\u00edch na platebn\u00ed br\u00e1n\u011b GoPay.<\/p>\n\n\n\n

Apple Pay, Google Pay a Click to Pay spolu s remember m\u00f3dem platebn\u00ed br\u00e1ny GoPay v\u00e1m d\u00edky sv\u00e9 jednoduchosti a rychlosti p\u0159inesou v\u00edce dokon\u010den\u00fdch plateb. Jak? <\/p>\n\n\n\n\n\n\n\n

Apple Pay, Google Pay, Click to Pay – svat\u00e1 trojice online n\u00e1kup\u016f<\/h2>\n\n\n\n

Popularita Google Pay, Apple Pay i Click to Pay raketov\u011b roste. Nen\u00ed divu – plat\u00edc\u00ed z\u00e1kazn\u00edci st\u00e1le v\u00edce preferuj\u00ed rychlost a jednoduchost plateb. V GoPay se sna\u017e\u00edme j\u00edt tomuto trendu naproti.<\/p>\n\n\n\n

Nov\u011b proto prezentujeme Apple Pay, Google Pay i Click to Pay na str\u00e1nce pro platbu anonymn\u00ed kartou – na nejnav\u0161t\u011bvovan\u011bj\u0161\u00ed str\u00e1nce platebn\u00ed br\u00e1ny.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Cesta k \u00fasp\u011b\u0161n\u011b zaplacen\u00e9 platb\u011b se tak podstatn\u011b zkr\u00e1tila. Z\u00e1kazn\u00edk s ulo\u017eenou platebn\u00ed kartou zaplat\u00ed na p\u00e1r kliknut\u00ed a bez \u00famorn\u00e9ho p\u0159e\u0165uk\u00e1v\u00e1n\u00ed \u00fadaj\u016f z platebn\u00ed karty.<\/p>\n\n\n\n

Platby z \u00falo\u017ei\u0161\u0165 platebn\u00edch karet jsou pro z\u00e1kazn\u00edky podstatn\u011b jednodu\u0161\u0161\u00ed, co\u017e n\u00e1m pozitivn\u011b dokazuj\u00ed aktu\u00e1ln\u00ed data.<\/p>\n\n\n\n

Od \u00fapravy str\u00e1nky s platbou z anonymn\u00ed karty m\u00e1me dokonce o 4 % v\u00edce \u00fasp\u011b\u0161n\u00fdch plateb platebn\u00ed kartou.<\/p>\n\n\n\n

Apple Pay na v\u00fd\u0161i<\/h2>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n

Jasn\u00e9 top \u00falo\u017ei\u0161t\u011b platebn\u00edch karet u plat\u00edc\u00edch z\u00e1kazn\u00edk\u016f v \u010cech\u00e1ch a na Slovensku? Apple Pay! V roce 2022 prob\u011bhlo d\u00edky jable\u010dn\u00e9 platebn\u00ed metod\u011b 2 011 120 \u00fasp\u011b\u0161n\u00fdch plateb.<\/p>\n\n\n\n

Intuitivn\u00ed prost\u0159ed\u00ed a bezpe\u010dnost u z\u00e1kazn\u00edk\u016f vede. Apple Pay m\u00e1 d\u00edky tomu dokonce o 9 % vy\u0161\u0161\u00ed \u00fasp\u011b\u0161nost v porovn\u00e1n\u00ed s platbou z anonymn\u00ed karty.<\/p>\n\n\n\n

P\u0159edvypln\u011bn\u00ed platebn\u00ed karty minimalizuje prostor pro chybn\u00e9 zad\u00e1n\u00ed \u00fadaj\u016f z platebn\u00ed karty. Platba na p\u00e1r kliknut\u00ed p\u0159i sv\u00e9 rychlosti sni\u017euje riziko, \u017ee z\u00e1kazn\u00edk platebn\u00ed br\u00e1nu opust\u00ed bez dokon\u010den\u00ed n\u00e1kupu.<\/p>\n\n\n\n

Google Pay nez\u016fst\u00e1v\u00e1 pozadu<\/h2>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n

I Google Pay dost\u00e1v\u00e1 od plat\u00edc\u00edch z\u00e1kazn\u00edk\u016f v tuzemsku n\u00e1le\u017eitou pozornost. <\/p>\n\n\n\n

Platebn\u00ed metodu Google Pay za rok 2022 jsme zpracovali 1 171 896 plateb. M\u011bs\u00ed\u010dn\u00ed pr\u016fm\u011br vych\u00e1z\u00ed na 97 658 plateb. <\/p>\n\n\n\n

V porovn\u00e1n\u00ed s platbou z anonymn\u00ed karty je konverzn\u00ed pom\u011br \u00fasp\u011b\u0161n\u00fdch plateb vy\u0161\u0161\u00ed o cel\u00e1 2 %. <\/p>\n\n\n\n

Click to Pay – evoluce platby kartou<\/h2>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n

Click to Pay je pom\u011brn\u011b nov\u00e1 platebn\u00ed metoda s velk\u00fdm potenci\u00e1lem. <\/p>\n\n\n\n

Maxim\u00e1ln\u011b bezpe\u010dn\u00fd, p\u0159itom ultra rychl\u00fd zp\u016fsob placen\u00ed p\u0159edstavuje dal\u0161\u00ed krok v evoluci platby kartou. <\/p>\n\n\n\n

Z\u00e1kazn\u00edk s \u00fa\u010dtem Click to Pay zaplat\u00ed na jedno kliknut\u00ed. Odpad\u00e1 tak zdlouhav\u00e9 opisov\u00e1n\u00ed 16 \u010d\u00edsel z\u202fplatebn\u00ed karty, a nejen to – Click to Pay rozezn\u00e1 zn\u00e1m\u00e9 za\u0159\u00edzen\u00ed i bez zad\u00e1v\u00e1n\u00ed hesla.<\/p>\n\n\n\n

S Click to Pay m\u016f\u017eete z\u00e1kazn\u00edk\u016fm nab\u00eddnout ni\u010d\u00edm neru\u0161en\u00fd z\u00e1\u017eitek z nakupov\u00e1n\u00ed. <\/p>\n\n\n\n

Vychytan\u00fd GoPay remember m\u00f3d<\/h2>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n

Nejen Apple Pay, Google Pay a Click to Pay – z\u00e1kazn\u00edk si m\u016f\u017ee \u00fadaje z platebn\u00ed karty ulo\u017eit p\u0159\u00edmo do GoPay platebn\u00ed br\u00e1ny.<\/p>\n\n\n\n

Ulo\u017een\u00ed platebn\u00ed karty na platebn\u00ed br\u00e1n\u011b vyu\u017e\u00edv\u00e1 ji\u017e 860 492 aktivn\u011b plat\u00edc\u00edch z\u00e1kazn\u00edk\u016f. A \u010d\u00edslo d\u00e1le roste. Meziro\u010dn\u011b vn\u00edm\u00e1me znateln\u00fd n\u00e1r\u016fst plateb z ulo\u017een\u00e9 platebn\u00ed karty – o cel\u00fdch 9 %.<\/p>\n\n\n\n

Ulo\u017een\u00ed platebn\u00ed karty nikdy nebylo sna\u017e\u0161\u00ed<\/h2>\n\n\n\n

Jeliko\u017e po\u010det ulo\u017een\u00fdch platebn\u00edch karet na GoPay br\u00e1n\u011b i nad\u00e1le roste, upravili jsme postup ulo\u017een\u00ed platebn\u00ed karty do platebn\u00ed br\u00e1ny GoPay. <\/p>\n\n\n\n

Nov\u011b nab\u00edz\u00edme ulo\u017een\u00ed karty do GoPay u\u017e na prvn\u00ed str\u00e1nce pro platbu kartou.<\/p>\n\n\n\n

Pokud z\u00e1kazn\u00edk kartu neulo\u017e\u00ed, nen\u00ed u\u017e po zaplacen\u00ed vystaven dokon\u010dovac\u00edmu procesu pro ulo\u017een\u00ed karty a rovnou ho sm\u011b\u0159ujeme na d\u011bkovac\u00ed str\u00e1nku e-shopu.<\/p>\n\n\n\n

Zjednodu\u0161en\u00ed procesu p\u0159ineslo o 15 % vy\u0161\u0161\u00ed n\u00e1vratnost z platebn\u00ed br\u00e1ny zp\u011bt do e-shopu. <\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Z\u00edskejte v\u00edc i vy<\/h2>\n\n\n\n

Jak n\u00e1m nasb\u00edran\u00e1 data za rok 2022 napov\u00eddaj\u00ed, budoucnost online plateb le\u017e\u00ed v platb\u00e1ch z ulo\u017een\u00fdch platebn\u00edch karet. V roce 2023 i nad\u00e1le o\u010dek\u00e1v\u00e1me r\u016fst popularity t\u011bchto platebn\u00edch metod.<\/p>\n\n\n\n

\u00dalo\u017ei\u0161t\u011b z\u00e1kazn\u00edka intuitivn\u011b nav\u00e1d\u00ed k platb\u011b. Vybere kartu, klikne a zaplat\u00ed. Velkou v\u00fdhodou oproti ostatn\u00edm platebn\u00edm metod\u00e1m p\u0159edstavuje mo\u017enost zaplatit i bez plastov\u00e9 platebn\u00ed karty. D\u00edky tomu si z\u00e1kazn\u00edci n\u00e1kup na va\u0161em e-shopu jen tak nerozmysl\u00ed. <\/p>\n\n\n\n

Vyzkou\u0161ejte, pro\u010d jsou u z\u00e1kazn\u00edk\u016f platby z \u00falo\u017ei\u0161\u0165 tak obl\u00edben\u00e9 na na\u0161\u00ed demo verzi platebn\u00ed br\u00e1ny. Jednoduch\u00e9, rychl\u00e9, pohodln\u00e9.<\/p>\n\n\n\n

\n
Chci vyzkou\u0161et extra jednoduch\u00e9 placen\u00ed<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Zaplatit bez platebn\u00ed karty v ruce. Kdykoliv, kdekoliv, rychle a p\u0159itom bezpe\u010dn\u011b. Je\u0161t\u011b p\u0159ed p\u00e1r lety nemysliteln\u00e9, dnes ka\u017edodenn\u00ed realita pro tis\u00edce plat\u00edc\u00edch na platebn\u00ed br\u00e1n\u011b GoPay. Apple Pay, Google Pay a Click to Pay spolu s remember m\u00f3dem platebn\u00ed br\u00e1ny GoPay v\u00e1m d\u00edky sv\u00e9 jednoduchosti a rychlosti p\u0159inesou v\u00edce dokon\u010den\u00fdch plateb. Jak?<\/p>\n","protected":false},"author":27,"featured_media":8491,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[40],"tags":[],"coauthors":[51],"class_list":["post-7983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-platebni-metody-technologie"],"acf":[],"yoast_head":"\nBudoucnost online placen\u00ed je tady! Jak bude vypadat platba kartou v roce 2023? | GoPay blog<\/title>\n<meta name=\"description\" content=\"Zaplatit bez platebn\u00ed karty v ruce. Kdykoliv, kdekoliv, rychle a p\u0159itom bezpe\u010dn\u011b. Co v\u00e1m rostouc\u00ed popularita \u00falo\u017ei\u0161\u0165 platebn\u00edch karet p\u0159inese?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gopay.com\/blog\/budoucnost-online-placeni-je-tady-jak-bude-vypadat-platba-kartou-v-roce-2023\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Budoucnost online placen\u00ed je tady! Jak bude vypadat platba kartou v roce 2023? | GoPay blog\" \/>\n<meta property=\"og:description\" content=\"Zaplatit bez platebn\u00ed karty v ruce. Kdykoliv, kdekoliv, rychle a p\u0159itom bezpe\u010dn\u011b. 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