{"id":7245,"date":"2021-06-01T10:54:10","date_gmt":"2021-06-01T08:54:10","guid":{"rendered":"https:\/\/www.gopay.com\/blog\/?p=7245"},"modified":"2021-06-01T10:54:13","modified_gmt":"2021-06-01T08:54:13","slug":"5-5-nejcastejsich-chyb-na-ceskych-e-shopech","status":"publish","type":"post","link":"https:\/\/www.gopay.com\/blog\/5-5-nejcastejsich-chyb-na-ceskych-e-shopech\/","title":{"rendered":"5 + 5 nej\u010dast\u011bj\u0161\u00edch chyb na \u010desk\u00fdch e-shopech"},"content":{"rendered":"\n<p><strong>Na \u010desk\u00e9m trhu existuje t\u00e9m\u011b\u0159 50 000 e-shop\u016f. A valn\u00e1 v\u011bt\u0161ina z nich obsahuje chyby, kter\u00e9 e-shopa\u0159e stoj\u00ed pen\u00edze i z\u00e1kazn\u00edky. V\u00edte, jak\u00e9 z nich pat\u0159\u00ed mezi ty nej\u010dast\u011bj\u0161\u00ed? A co d\u011blat pro to, abyste se jim vyhnuli? Ve spolupr\u00e1ci s e-shopov\u00fdm \u0159e\u0161en\u00edm <\/strong><a href=\"https:\/\/www.fastcentrik.cz\/pronajem-eshopu?utm_source=gopay&amp;utm_medium=partner&amp;utm_campaign=10-nejcastejsich-chyb\"><strong>FastCentrik <\/strong><\/a><strong>jsme pro v\u00e1s p\u0159ipravili 10 vzorov\u00fdch p\u0159\u00edklad\u016f a 10 tip\u016f, jak je rychle spravit.<\/strong><\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">1. Chyb\u011bj\u00edc\u00ed obchodn\u00ed koncepce<\/h2>\n\n\n\n<p>P\u0159ed za\u010d\u00e1tkem podnik\u00e1n\u00ed by si ka\u017ed\u00fd e-shopa\u0159 m\u011bl ujasnit, co si od e-shopu slibuje, jak\u00e9 jsou jeho c\u00edle, finan\u010dn\u00ed budget a \u010dasov\u00e9 mo\u017enosti. Jedn\u00e1 se o kl\u00ed\u010dov\u00e1 rozhodnut\u00ed, kter\u00e1 budou m\u00edt z\u00e1sadn\u00ed vliv na provoz a zisk e-shopu.<\/p>\n\n\n\n<p>Ka\u017ed\u00fd e-shopa\u0159 by si p\u0159ed startem podnik\u00e1n\u00ed na internetu m\u011bl zodpov\u011bd\u011bt: <strong>na koho c\u00edl\u00ed, jak\u00e1 je jeho obchodn\u00ed strategie, kolik m\u016f\u017ee investovat, zda m\u00e1 v&nbsp;pl\u00e1nu expandovat na zahrani\u010dn\u00ed trhy, jak\u00e9 technick\u00e9 \u0159e\u0161en\u00ed preferuje<\/strong> (<a href=\"https:\/\/www.fastcentrik.cz\/?utm_source=gopay&amp;utm_medium=partner&amp;utm_campaign=10-nejcastejsich-chyb\">krabicov\u00fd e-shop<\/a>, <a href=\"https:\/\/www.netdirect.cz\/eshop-na-miru?utm_source=gopay&amp;utm_medium=partner&amp;utm_campaign=10-nejcastejsich-chyb\">e-shop na m\u00edru<\/a>), <strong>jak se odli\u0161it od konkurence nebo na jak\u00fd sortiment se specializovat.<\/strong><\/p>\n\n\n\n<p>Mnoho e-shopa\u0159\u016f d\u011bl\u00e1 chybu v&nbsp;tom, \u017ee si tato rozhodnut\u00ed nepromysl\u00ed. To pak m\u016f\u017ee negativn\u011b ovlivnit ziskovost i funk\u010dnost e-shopu. Co pat\u0159\u00ed mezi d\u016fsledky chyb\u011bj\u00edc\u00ed obchodn\u00ed koncepce?<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>E-shop nen\u00ed dokon\u010den\u00fd\/postr\u00e1d\u00e1 d\u016fle\u017eit\u00e9 prvky.<\/li><li>E-shop nen\u00ed p\u0159izp\u016fsoben\u00fd c\u00edlov\u00e9 skupin\u011b\/trhu.<\/li><li>E-shop negeneruje dostate\u010dn\u00e9 zisky.&nbsp;<\/li><li>E-shop nen\u00ed pln\u011b funk\u010dn\u00ed (chyb\u00ed mu platebn\u00ed br\u00e1na (odkaz), mo\u017enosti dopravy\u2026)&nbsp;<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">2. Chybn\u00e9 obchodn\u00ed podm\u00ednky <\/h2>\n\n\n\n<p>Obchodn\u00ed podm\u00ednky jsou kl\u00ed\u010dov\u00fdm pr\u00e1vn\u00edm dokumentem, kter\u00fd e-shopy ze z\u00e1kona nesm\u00ed postr\u00e1dat. P\u0159esto se v&nbsp;praxi m\u016f\u017eeme setkat s&nbsp;t\u00edm, \u017ee obchodn\u00ed podm\u00ednky \u00fapln\u011b chyb\u00ed, nebo se v&nbsp;nich vyskytuj\u00ed chyby. O jak\u00e9 se jedn\u00e1?&nbsp;<\/p>\n\n\n\n<p>Mnoho e-shopa\u0159\u016f se v\u0161e sna\u017e\u00ed urychlit, a tak obchodn\u00ed podm\u00ednky zkop\u00edruj\u00ed z&nbsp;webu konkurence. \u010casto zapom\u00ednaj\u00ed na to, \u017ee obchodn\u00ed podm\u00ednky konkurence se mohou v\u00fdrazn\u011b li\u0161it od jejich podnik\u00e1n\u00ed. Mezi dal\u0161\u00ed chyby pat\u0159\u00ed nap\u0159\u00edklad<strong> ustanoven\u00ed v&nbsp;rozporu s&nbsp;pr\u00e1vy spot\u0159ebitele, nejasnosti ohledn\u011b reklamace, odstoupen\u00ed od smlouvy \u010di chyb\u011bj\u00edc\u00ed GDPR<\/strong>.&nbsp;<\/p>\n\n\n\n<p>P\u0159esto\u017ee jsou obchodn\u00ed podm\u00ednky ka\u017ed\u00e9ho e-shopu unik\u00e1tn\u00ed, podle <a href=\"https:\/\/dostupnyadvokat.cz\/blog\/obchodni-podminky-eshop\">Dostupn\u00e9ho advok\u00e1ta<\/a> by v\u0161echny m\u011bly obsahovat tyto n\u00e1le\u017eitosti:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>zp\u016fsob uzav\u0159en\u00ed jednotliv\u00fdch smluv,<\/li><li>platebn\u00ed podm\u00ednky a zp\u016fsob stanoven\u00ed ceny,<\/li><li>dodac\u00ed lh\u016fty,<\/li><li>odpov\u011bdnost za \u0161kodu, z\u00e1ruka, odpov\u011bdnost za vady,<\/li><li>jakost a proveden\u00ed zbo\u017e\u00ed,<\/li><li>pr\u00e1vo na odstoupen\u00ed od smlouvy,<\/li><li>reklama\u010dn\u00ed \u0159\u00e1d,<\/li><li>ochranu osobn\u00edch \u00fadaj\u016f.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">3. Nevhodn\u00fd design e-shopu<\/h2>\n\n\n\n<p>Design e-shopu kl\u00ed\u010dovou roli \u2013 vytv\u00e1\u0159\u00ed image o zna\u010dce, pod\u00edl\u00ed se na d\u016fv\u011bryhodnosti n\u00e1kupu a p\u0159\u00edmo ovliv\u0148uje, kolik z\u00e1kazn\u00edk\u016f nakoup\u00ed a kolik odejde z&nbsp;webu s&nbsp;pr\u00e1zdn\u00fdm ko\u0161\u00edkem. P\u0159esto ot\u00e1zka atraktivn\u00edho a u\u017eivatelsky p\u0159\u00edv\u011btiv\u00e9ho designu z\u016fst\u00e1v\u00e1 u mnoha e-shop\u016f zanedban\u00e1.<\/p>\n\n\n\n<p>Zam\u011b\u0159\u00edme-li se na grafiku \u010desk\u00fdch e-shop\u016f, st\u00e1le m\u016f\u017eeme naj\u00edt ty, kter\u00e9 <strong>nedodr\u017euj\u00ed \u017e\u00e1dn\u00e9 estetick\u00e9 z\u00e1sady \u2013 hraj\u00ed v\u0161emi barvami, pou\u017e\u00edvaj\u00ed podobn\u00e9 barvy pro text i pozad\u00ed (absence kontrastu) nebo obsahuj\u00ed ne\u010diteln\u00e9 fonty<\/strong>. A\u010dkoliv na origin\u00e1ln\u00ed grafice nen\u00ed nic \u0161patn\u00e9ho, e-shopa\u0159 by v\u017edy m\u011bl myslet na to, co se bude l\u00edbit jeho z\u00e1kazn\u00edk\u016fm. Odpov\u011b\u010f b\u00fdv\u00e1 zpravidla jednodu\u0161\u0161\u00ed, ne\u017e se m\u016f\u017ee zd\u00e1t, a st\u00e1le plat\u00ed, \u017ee m\u00e9n\u011b je n\u011bkdy v\u00edce.<\/p>\n\n\n\n<p>Nen\u00ed to ov\u0161em jen o atraktivn\u00ed grafice. Nem\u00e9n\u011b d\u016fle\u017eit\u00fdm aspektem je tak\u00e9 <strong>UX design<\/strong>, jeho\u017e c\u00edlem je zajistit p\u0159\u00edchoz\u00edm u\u017eivatel\u016fm p\u0159\u00edjemnou n\u00e1kupn\u00ed zku\u0161enost, a to od samotn\u00e9ho vstupu na e-shop a\u017e po dokon\u010den\u00ed objedn\u00e1vky. Pokud u\u017eivatel nedohled\u00e1 zp\u016fsoby platby, reklama\u010dn\u00ed \u0159\u00e1d, ztrat\u00ed se v\u00a0nab\u00eddce nebo objedn\u00e1vkov\u00e9m procesu a velmi rychle odch\u00e1z\u00ed ke konkurenci.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Nekvalitn\u00ed produktov\u00e9 fotografie<\/h2>\n\n\n\n<p>Lid\u00e9 na internetu \u010dasto nakupuj\u00ed jen o\u010dima. Zat\u00edmco v kamenn\u00e9 prodejn\u011b si zbo\u017e\u00ed mohou vyzkou\u0161et, p\u0159em\u011b\u0159it, pod\u00edvat se na materi\u00e1l nebo porovnat barvu, na e-shopu to nen\u00ed mo\u017en\u00e9. Proto fotografie maj\u00ed kl\u00ed\u010dov\u00fd vliv na rozhodnut\u00ed, zda si u\u017eivatel rozklikne detail produktu \u010di nikoliv. Z&nbsp;toho d\u016fvodu je zcela z\u00e1sadn\u00ed, aby fotografie na e-shopu vypadaly profesion\u00e1ln\u011b \u2013 m\u011bly by m\u00edt <strong>spr\u00e1vnou kompozici, kontrast, osv\u011btlen\u00ed \u010di vysok\u00e9 rozli\u0161en\u00ed.<\/strong> <strong>Naopak nekvalitn\u00ed fotografie mohou p\u016fsobit ned\u016fv\u011bryhodn\u011b a odradit z\u00e1kazn\u00edky hned po prvn\u00edch vte\u0159in\u00e1ch.<\/strong>&nbsp;<\/p>\n\n\n\n<p>V\u00a0ide\u00e1ln\u00edm p\u0159\u00edpad\u011b by fotky k\u00a0produkt\u016fm m\u011bl nafotit profesion\u00e1ln\u00ed fotograf, v\u00a0m\u00e9n\u011b ide\u00e1ln\u00edm p\u0159\u00edpad\u011b lze vyu\u017e\u00edt fotografie od dodavatele nebo fotobanky. Unik\u00e1tnost fotografi\u00ed se v\u0161ak v\u017edycky cen\u00ed. Pokud na to m\u00e1te rozpo\u010det, nev\u00e1hejte investovat do dobr\u00e9ho produktov\u00e9ho fotografa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Odbyt\u00e9 texty produkt\u016f a kategori\u00ed<\/h2>\n\n\n\n<p>P\u0159esto\u017ee z\u00e1kazn\u00edci \u010dasto daj\u00ed na kvalitn\u00ed fotografie produkt\u016f, k&nbsp;n\u00e1kupn\u00edmu rozhodnut\u00ed pot\u0159ebuj\u00ed je\u0161t\u011b v\u00edc. Pot\u0159ebuj\u00ed se ujistit, \u017ee dan\u00fd produkt vy\u0159e\u0161\u00ed jejich probl\u00e9my a spln\u00ed ve\u0161ker\u00e1 o\u010dek\u00e1v\u00e1n\u00ed. A k&nbsp;tomu je zapot\u0159eb\u00ed l\u00e1kav\u00fd produktov\u00fd popisek.&nbsp;<\/p>\n\n\n\n<p>Mnoho e-shopa\u0159\u016f textovou \u010d\u00e1st odb\u00fdv\u00e1 a domn\u00edv\u00e1 se, \u017ee text si stejn\u011b nikdo ne\u010dte. Proto <strong>kop\u00edruj\u00ed texty od konkurence\/dodavatele<\/strong> nebo ledabyle vlo\u017e\u00ed k&nbsp;produktu p\u00e1r vlastn\u00edch pozn\u00e1mek. V&nbsp;tom se ale m\u00fdl\u00ed. Nenajdou-li z\u00e1kazn\u00edci o produktu po\u017eadovan\u00e9 benefity a parametry, e-shop velmi rychle opust\u00ed a jdou hledat informace ke konkurenci.<\/p>\n\n\n\n<p>Odbyt\u00e9 texty na e-shopu v\u0161ak ovliv\u0148uj\u00ed je\u0161t\u011b jednu oblast, a tou je <strong>SEO (optimalizace pro vyhled\u00e1va\u010de)<\/strong>. Stejn\u011b jako z\u00e1kazn\u00edci hodnot\u00ed v\u00e1\u0161 obsah, hodnot\u00ed ho i vyhled\u00e1va\u010de. Pokud jim neuk\u00e1\u017eete, \u017ee va\u0161e texty jsou kvalitn\u00ed a relevantn\u00ed, v\u00e1\u0161 e-shop zapadne mezi stovky dal\u0161\u00edch. Jak zlep\u0161it svou pozici ve vyhled\u00e1v\u00e1n\u00ed?<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Zakomponujte do textu kl\u00ed\u010dov\u00e1 slova (z anal\u00fdzy kl\u00ed\u010dov\u00fdch slov).<\/li><li>Vypl\u0148ujte titulky html str\u00e1nky a meta popisky.<\/li><li>Naform\u00e1tujte text i kategorie (pou\u017e\u00edvejte \u00farovn\u011b nadpis\u016f H1,H2&#8230;).&nbsp;<\/li><li>Pracujte na budov\u00e1n\u00ed zp\u011btn\u00fdch odkaz\u016f na v\u00e1\u0161 e-shop.<\/li><\/ul>\n\n\n\n<p>TIP: P\u0159e\u010dt\u011bte si tak\u00e9 <a href=\"https:\/\/www.fastcentrik.cz\/blog\/jakych-seo-chyb-se-dopousteji-majitele-e-shopu?utm_source=gopay&amp;utm_medium=partner&amp;utm_campaign=10-nejcastejsich-chyb\">\u010dl\u00e1nek<\/a>, jak se vyvarovat SEO chyb\u00e1m.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A jak\u00fdch je zb\u00fdvaj\u00edc\u00edch 5 nej\u010dast\u011bj\u0161\u00edch chyb? <\/h2>\n\n\n\n<p>To se do\u010dtete na <a href=\"https:\/\/www.fastcentrik.cz\/blog\/10-nejcastejsich-chyb-na-ceskych-e-shopech\" data-type=\"URL\" data-id=\"https:\/\/www.fastcentrik.cz\/blog\/10-nejcastejsich-chyb-na-ceskych-e-shopech\" target=\"_blank\" rel=\"noreferrer noopener\">blogu FastCentrik<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na \u010desk\u00e9m trhu existuje t\u00e9m\u011b\u0159 50 000 e-shop\u016f. A valn\u00e1 v\u011bt\u0161ina z nich obsahuje chyby, kter\u00e9 e-shopa\u0159e stoj\u00ed pen\u00edze i z\u00e1kazn\u00edky. V\u00edte, jak\u00e9 z nich pat\u0159\u00ed mezi ty nej\u010dast\u011bj\u0161\u00ed? A co d\u011blat pro to, abyste se jim vyhnuli? Ve spolupr\u00e1ci s e-shopov\u00fdm \u0159e\u0161en\u00edm FastCentrik jsme pro v\u00e1s p\u0159ipravili 10 vzorov\u00fdch p\u0159\u00edklad\u016f a 10 tip\u016f, jak<a class=\"read-more\" href=\"https:\/\/www.gopay.com\/blog\/5-5-nejcastejsich-chyb-na-ceskych-e-shopech\/\">\u010c\u00edst d\u00e1le<\/a><\/p>\n","protected":false},"author":8,"featured_media":7246,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"coauthors":[13],"class_list":["post-7245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-online-podnikani"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 + 5 nej\u010dast\u011bj\u0161\u00edch chyb na \u010desk\u00fdch e-shopech | GoPay blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gopay.com\/blog\/5-5-nejcastejsich-chyb-na-ceskych-e-shopech\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 + 5 nej\u010dast\u011bj\u0161\u00edch chyb na \u010desk\u00fdch e-shopech | GoPay blog\" \/>\n<meta property=\"og:description\" content=\"Na \u010desk\u00e9m trhu existuje t\u00e9m\u011b\u0159 50 000 e-shop\u016f. A valn\u00e1 v\u011bt\u0161ina z nich obsahuje chyby, kter\u00e9 e-shopa\u0159e stoj\u00ed pen\u00edze i z\u00e1kazn\u00edky. V\u00edte, jak\u00e9 z nich pat\u0159\u00ed mezi ty nej\u010dast\u011bj\u0161\u00ed? A co d\u011blat pro to, abyste se jim vyhnuli? Ve spolupr\u00e1ci s e-shopov\u00fdm \u0159e\u0161en\u00edm FastCentrik jsme pro v\u00e1s p\u0159ipravili 10 vzorov\u00fdch p\u0159\u00edklad\u016f a 10 tip\u016f, jak\u010c\u00edst d\u00e1le\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gopay.com\/blog\/5-5-nejcastejsich-chyb-na-ceskych-e-shopech\/\" \/>\n<meta property=\"og:site_name\" content=\"GoPay blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gopay.cz\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-01T08:54:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-01T08:54:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2021\/06\/andrew-neel-cckf4TsHAuw-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" 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