{"id":7046,"date":"2021-03-30T09:47:58","date_gmt":"2021-03-30T07:47:58","guid":{"rendered":"https:\/\/www.gopay.com\/blog\/?p=7046"},"modified":"2025-06-24T15:27:09","modified_gmt":"2025-06-24T13:27:09","slug":"pruzkum-pres-80-e-shopu-hlasi-narust-platby-kartou","status":"publish","type":"post","link":"https:\/\/www.gopay.com\/blog\/pruzkum-pres-80-e-shopu-hlasi-narust-platby-kartou\/","title":{"rendered":"Pr\u016fzkum: P\u0159es 80 % e-shop\u016f hl\u00e1s\u00ed n\u00e1r\u016fst platby kartou"},"content":{"rendered":"\n<p>Pandemie koronaviru p\u0159epsala fungov\u00e1n\u00ed \u010desk\u00e9ho e-commerce trhu. <\/p>\n\n\n\n<p>S obratem 196 miliard korun, 16% pod\u00edlem na maloobchodu se m\u011bn\u00ed za\u017eit\u00e9 zvyky a vznik\u00e1 prostor pro nov\u00e9 trendy. <\/p>\n\n\n\n<p>Jedn\u00edm z t\u011bchto trend\u016f je nepochybn\u011b pokles dob\u00edrky ve prosp\u011bch platby kartou online. <\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Abychom si potvrdili, nakolik je tento trend viditeln\u00fd, provedli jsme pr\u016fzkum mezi obchodn\u00edky, kte\u0159\u00ed pou\u017e\u00edvaj\u00ed platebn\u00ed br\u00e1nu GoPay. <\/p>\n\n\n\n<p>Pr\u016fzkum jsme prov\u00e1d\u011bli na vzorku 197 e-shop\u016f, kter\u00e9 pou\u017e\u00edvaj\u00ed platebn\u00ed br\u00e1nu GoPay. Pr\u016fzkum prob\u00edhal loni v l\u00e9t\u011b 3 m\u011bs\u00edce pot\u00e9, co \u010desk\u00e1 e-comemerce za\u010dala jet na pln\u00e9 obr\u00e1tky kv\u016fli koronaviru. Pr\u016fzkumu se z\u00fa\u010dastnily e-shopy z r\u016fzn\u00fdch kategori\u00ed a segment\u016f. Tedy jak e-shopy prod\u00e1vaj\u00edc\u00ed fyzick\u00e9 zbo\u017e\u00ed (oble\u010den\u00ed, drogerie, kosmetika, elektronika), tak weby, co nab\u00edzej\u00ed online slu\u017eby (online kurzy, lekce, apod.). <\/p>\n\n\n\n<p>A jak to dopadlo?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">20 % e-shop\u016f dob\u00edrku v\u016fbec nenab\u00edz\u00ed <\/h2>\n\n\n\n<p>T\u00e9m\u011b\u0159 20 % dot\u00e1zan\u00fdch e-shop\u016f dob\u00edrku v\u016fbec nenab\u00edz\u00ed. V porovn\u00e1n\u00ed s pr\u016fzkumem, kter\u00fd jsme prov\u00e1d\u011bli v <a href=\"https:\/\/www.gopay.com\/blog\/jak-ceske-e-shopy-vidi-dobirku\/\" data-type=\"URL\" data-id=\"https:\/\/www.gopay.com\/blog\/jak-ceske-e-shopy-vidi-dobirku\/\" target=\"_blank\" rel=\"noreferrer noopener\">roce 2017<\/a>, se jedn\u00e1 o velk\u00e9 zlep\u0161en\u00ed &#8211; tenkr\u00e1t si dob\u00edrku troufla nenab\u00edzet pouh\u00e1 dv\u011b procenta dot\u00e1zan\u00fdch e-shop\u016f. <\/p>\n\n\n\n<p>Ukazuje se, \u017ee e-shopy se \u010d\u00edm d\u00e1l t\u00edm v\u00edce neboj\u00ed dob\u00edrku \u00fapln\u011b vy\u0159adit z portfolia platebn\u00edch metod a \u017ee z\u00e1kazn\u00edci toho rozhodnut\u00ed bez probl\u00e9m\u016f p\u0159ij\u00edmaj\u00ed. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"417\" src=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2021\/03\/pruzkum_dobirka-1024x417.png\" alt=\"\" class=\"wp-image-7049\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2021\/03\/pruzkum_dobirka-1024x417.png 1024w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2021\/03\/pruzkum_dobirka-300x122.png 300w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2021\/03\/pruzkum_dobirka-768x313.png 768w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2021\/03\/pruzkum_dobirka-610x248.png 610w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2021\/03\/pruzkum_dobirka.png 1186w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">80 % e-shop\u016f zaznamenalo n\u00e1r\u016fst platby kartou<\/h2>\n\n\n\n<p>P\u0159es 80 % z e-shop\u016f, kter\u00e9 nab\u00edzej\u00ed dob\u00edrku, zaznamenalo n\u00e1r\u016fst platby kartou v posledn\u00edch 3 m\u011bs\u00edc\u00edch. Nej\u010dast\u011bji e-shopy zaznamenaly n\u00e1r\u016fst v rozmez\u00ed 10 &#8211; 20 procent, druh\u00e1 nejpo\u010detn\u011bj\u0161\u00ed skupina za\u017eila n\u00e1r\u016fst v rozmez\u00ed 20 &#8211; 30 procent. Asi 5 % e-shop\u016f se setkalo dokonce s 90% n\u00e1r\u016fstem. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2021\/03\/pruzkum_dobirka5.png\"><img decoding=\"async\" width=\"1024\" height=\"416\" src=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2021\/03\/pruzkum_dobirka5-1024x416.png\" alt=\"\" class=\"wp-image-7103\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2021\/03\/pruzkum_dobirka5-1024x416.png 1024w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2021\/03\/pruzkum_dobirka5-300x122.png 300w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2021\/03\/pruzkum_dobirka5-768x312.png 768w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2021\/03\/pruzkum_dobirka5-610x248.png 610w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2021\/03\/pruzkum_dobirka5.png 1184w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2021\/03\/pruzkum_dobirka4.png\"><img decoding=\"async\" width=\"1024\" height=\"419\" src=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2021\/03\/pruzkum_dobirka4-1024x419.png\" alt=\"\" class=\"wp-image-7055\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2021\/03\/pruzkum_dobirka4-1024x419.png 1024w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2021\/03\/pruzkum_dobirka4-300x123.png 300w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2021\/03\/pruzkum_dobirka4-768x314.png 768w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2021\/03\/pruzkum_dobirka4-610x249.png 610w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2021\/03\/pruzkum_dobirka4.png 1186w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Kdy\u017e jsme se ale zeptali, jestli by cht\u011bli dob\u00edrku zru\u0161it, p\u0159es 60 % obchodn\u00edk\u016f v\u00e1halo a o zru\u0161en\u00ed sp\u00ed\u0161e neuva\u017eovalo. T\u0159etina obchodn\u00edk\u016f odpov\u011bd\u011bla, \u017ee uvid\u00ed podle situace. Pouze 4 % e-shop\u016f je pevn\u011b rozhodnut\u00e1, \u017ee dob\u00edrku napevno zru\u0161\u00ed. <br><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"417\" src=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2021\/03\/pruzkum_dobirka3-1024x417.png\" alt=\"\" class=\"wp-image-7052\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2021\/03\/pruzkum_dobirka3-1024x417.png 1024w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2021\/03\/pruzkum_dobirka3-300x122.png 300w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2021\/03\/pruzkum_dobirka3-768x312.png 768w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2021\/03\/pruzkum_dobirka3-610x248.png 610w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2021\/03\/pruzkum_dobirka3.png 1180w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Kdybychom se ptali dnes, rok po vypuknut\u00ed koronavirov\u00e9 pandemie, mo\u017en\u00e1 by majitel\u00e9 e-shop\u016f byli ke zru\u0161en\u00ed dob\u00edrky svoln\u011bj\u0161\u00ed. <\/p>\n\n\n\n<p>Kdy\u017e jsme toti\u017e ned\u00e1vno prozkoumali n\u00e1zory majitel\u016f e-shop\u016f na soci\u00e1ln\u00edch s\u00edt\u00edch, \u010dasto se objevovaly v\u016f\u010di dob\u00edrce skeptick\u00e9 n\u00e1zory. V\u011bt\u0161ina e-shopa\u0159\u016f dob\u00edrku v l\u00e1sce nem\u00e1 a postupn\u011b se j\u00ed sna\u017e\u00ed zbavit. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2021\/03\/dobirka_nazory_poradna.png\"><img decoding=\"async\" width=\"587\" height=\"647\" src=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2021\/03\/dobirka_nazory_poradna.png\" alt=\"\" class=\"wp-image-7063\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2021\/03\/dobirka_nazory_poradna.png 587w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2021\/03\/dobirka_nazory_poradna-272x300.png 272w\" sizes=\"(max-width: 587px) 100vw, 587px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Dob\u00edrka pro e-shopy p\u0159edstavuje riziko <\/h2>\n\n\n\n<p>Dob\u00edrka pro e-shopy p\u0159edstavuje z\u00e1t\u011b\u017e. Krom\u011b pr\u016ftah\u016f s vypl\u00e1cen\u00edm plateb je zde p\u0159edev\u0161\u00edm riziko v podob\u011b nep\u0159evzet\u00ed zbo\u017e\u00ed. Ka\u017edoro\u010dn\u011b tak e-shopy trat\u00ed n\u011bkolik milion\u016f na n\u00e1kladech za nep\u0159evzat\u00e9 z\u00e1silky. <\/p>\n\n\n\n<p>I kdy\u017e je nep\u0159evzet\u00ed z\u00e1silky o\u0161et\u0159en\u00e9 v obchodn\u00edch podm\u00ednk\u00e1ch a z\u00e1kazn\u00edk nep\u0159evzet\u00edm de facto poru\u0161uje kupn\u00ed smlouvu, nen\u00ed to nic platn\u00e9. Nem\u00e1 toti\u017e smysl se se z\u00e1kazn\u00edkem pou\u0161t\u011bt do soudn\u00edho sporu kv\u016fli stokorun\u011b. E-shopy tak n\u00e1klady na nep\u0159evzat\u00e9 z\u00e1silky uhrad\u00ed ze sv\u00e9 kapsy a se z\u00e1kazn\u00edky se neh\u00e1daj\u00ed. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jak zamezit nep\u0159eb\u00edr\u00e1n\u00ed zbo\u017e\u00ed?<\/h3>\n\n\n\n<p>Zamezit nep\u0159eb\u00edr\u00e1n\u00ed dob\u00edrek v podstat\u011b nelze. V\u017edy, kdy z\u00e1kazn\u00edk neplat\u00ed za zbo\u017e\u00ed p\u0159edem, je mo\u017enost, \u017ee si to na posledn\u00ed chv\u00edli rozmysl\u00ed a zbo\u017e\u00ed si nevyzvedne. Z\u00e1kazn\u00edk se toti\u017e myln\u011b domn\u00edv\u00e1, \u017ee na nep\u0159ebr\u00e1n\u00ed zbo\u017e\u00ed m\u00e1 pr\u00e1vo a \u017ee se vlastn\u011b nic nestane, kdy\u017e si zbo\u017e\u00ed nevyzvedne. <\/p>\n\n\n\n<p>Existuje ale n\u011bkolik tip\u016f, jak na dob\u00edrku vyzr\u00e1t:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Black list pravideln\u00fdch nep\u0159eb\u00edra\u010d\u016f<\/li>\n<\/ul>\n\n\n\n<p>Z\u00e1kazn\u00edky, kte\u0159\u00ed u v\u00e1s v minulosti objednali a opakovan\u011b si z\u00e1silku nevyzvedli (tzv. chroni\u010dt\u00ed nep\u0159eb\u00edra\u010di), m\u016f\u017eete za\u0159adit na black list. P\u0159i dal\u0161\u00ed objedn\u00e1vce t\u011bmto z\u00e1kazn\u00edk\u016fm znemo\u017en\u011bte zaplatit na dob\u00edrku a trvejte na platb\u011b p\u0159edem.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rychl\u00e1 expedice<\/li>\n<\/ul>\n\n\n\n<p>Sna\u017ete se zbo\u017e\u00ed co nejrychleji expedovat. \u010ce\u0161t\u00ed z\u00e1kazn\u00edci o\u010dek\u00e1vaj\u00ed doru\u010den\u00ed v rozp\u011bt\u00ed jednoho a\u017e dvou dn\u016f, tak jim tento standard nab\u00eddn\u011bte. Dob\u0159e funguje i zas\u00edl\u00e1n\u00ed ozn\u00e1men\u00ed o aktu\u00e1ln\u00edm stavu z\u00e1silky &#8211; z\u00e1kazn\u00edkovi po\u0161lete e-mail, \u017ee jste zbo\u017e\u00ed p\u0159ipravili k odesl\u00e1n\u00ed a \u017ee z\u00e1silku co nejrychleji p\u0159ed\u00e1te p\u0159epravn\u00ed slu\u017eb\u011b. V\u017edy je lep\u0161\u00ed poslat n\u011bjak\u00fd ten info e-mail nav\u00edc, ne\u017e ml\u010det a z\u00e1kazn\u00edka tak odradit od p\u0159evzet\u00ed zbo\u017e\u00ed. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Motivace k v\u00fdb\u011bru jin\u00e9 platebn\u00ed metody<\/li>\n<\/ul>\n\n\n\n<p>Sna\u017ete se z\u00e1kazn\u00edky motivovat k platb\u011b p\u0159edem (<a href=\"https:\/\/www.gopay.com\/blog\/co-je-platba-kartou-online-a-jak-funguje\/\" data-type=\"URL\" data-id=\"https:\/\/www.gopay.com\/blog\/co-je-platba-kartou-online-a-jak-funguje\/\" target=\"_blank\" rel=\"noreferrer noopener\">platba kartou online<\/a>, <a href=\"https:\/\/www.gopay.com\/blog\/platebni-tlacitko-versus-bankovni-prevod-co-o-nich-mozna-nevite\/\" data-type=\"URL\" data-id=\"https:\/\/www.gopay.com\/blog\/platebni-tlacitko-versus-bankovni-prevod-co-o-nich-mozna-nevite\/\" target=\"_blank\" rel=\"noreferrer noopener\">rychl\u00fd bankovn\u00ed p\u0159evod<\/a>, nebo platba pomoc\u00ed <a href=\"https:\/\/www.gopay.com\/blog\/co-je-apple-pay-a-jak-funguje\/\" data-type=\"URL\" data-id=\"https:\/\/www.gopay.com\/blog\/co-je-apple-pay-a-jak-funguje\/\" target=\"_blank\" rel=\"noreferrer noopener\">Apple Pay<\/a> a <a href=\"https:\/\/www.gopay.com\/blog\/co-je-google-pay-a-jak-funguje\/\" data-type=\"URL\" data-id=\"https:\/\/www.gopay.com\/blog\/co-je-google-pay-a-jak-funguje\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Pay<\/a>). Zpoplatn\u011bte dob\u00edrku, d\u00e1vejte k platb\u011b p\u0159edem n\u011bjakou v\u00fdhodu (mal\u00fd d\u00e1rek, firemn\u00ed \u010dasopis, slevu na p\u0159\u00ed\u0161t\u00ed n\u00e1kup, apod.). Dbejte tak\u00e9 na spr\u00e1vn\u00e9 popisky platebn\u00edch metod v ko\u0161\u00edku. Do popisku online platby napi\u0161te, \u017ee se jedn\u00e1 o bezpe\u010dnou platbu, kter\u00e1 bude ihned uhrazen\u00e1. P\u0159ipravte tak\u00e9 jednoduch\u00e9 n\u00e1vody, jak zaplatit kartou online, nebo dal\u0161\u00edmi online metodami. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Motivujte z\u00e1kazn\u00edky k platb\u011b kartou pomoc\u00ed sout\u011b\u017ee <\/h2>\n\n\n\n<p>Nov\u011b m\u016f\u017eete va\u0161e z\u00e1kazn\u00edky l\u00e1kat na platbu kartou prost\u0159ednictv\u00edm <a href=\"https:\/\/www.gopay.com\/cs\/soutez-zaplat-kartou-vyhraj-iphone.html\" data-type=\"URL\" data-id=\"https:\/\/www.gopay.com\/cs\/soutez-zaplat-kartou-vyhraj-iphone.html\" target=\"_blank\" rel=\"noreferrer noopener\">sout\u011b\u017ee<\/a>, kterou jsme p\u0159ipravili ve spolupr\u00e1ci s karetn\u00ed spole\u010dnost\u00ed Visa.<br><br><strong>Jak sout\u011b\u017e funguje?<\/strong><br><br>Nejprve se z\u00e1kazn\u00edk do sout\u011b\u017ee zaregistruje. Pot\u00e9 u\u017e jen sta\u010d\u00ed, kdy\u017e na jak\u00e9mkoliv e-shopu, kter\u00fd pou\u017e\u00edv\u00e1 platebn\u00ed br\u00e1nu GoPay, zaplat\u00ed kartou Visa online a dostane se tak do slosov\u00e1n\u00ed. Ka\u017ed\u00fd m\u011bs\u00edc vylosujeme ze v\u0161ech proveden\u00fdch plateb zaregistrovan\u00fdch z\u00e1kazn\u00edk\u016f 3 \u0161\u0165astlivce, kter\u00fdm pak po\u0161leme nov\u00fd iPhone. Sout\u011b\u017e bude trvat cel\u00fd rok 2021.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2021\/03\/og-image.png\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2021\/03\/og-image-1024x536.png\" alt=\"sout\u011b\u017e o iphone\" class=\"wp-image-7058\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2021\/03\/og-image-1024x536.png 1024w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2021\/03\/og-image-300x157.png 300w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2021\/03\/og-image-768x402.png 768w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2021\/03\/og-image-610x319.png 610w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2021\/03\/og-image.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Jako obchodn\u00edk se do sout\u011b\u017ee registrovat nemus\u00edte. M\u016f\u017eete ale z\u00e1kazn\u00edky na akci l\u00e1kat prost\u0159ednictv\u00edm propaga\u010dn\u00edch materi\u00e1l\u016f, kter\u00e9 najdete na <a rel=\"noreferrer noopener\" href=\"https:\/\/www.gopay.com\/cs\/soutez-zaplat-kartou-vyhraj-iphone.html\" target=\"_blank\">webu sout\u011b\u017ee<\/a>. V bal\u00ed\u010dku grafick\u00fdch podklad\u016f najdete uk\u00e1zkov\u00e9 bannery a loga akce, kter\u00e9 m\u016f\u017eete je um\u00edstit na v\u00e1\u0161 web, do newsletter\u016f nebo na soci\u00e1ln\u00ed s\u00edt\u011b.<\/p>\n\n\n\n<div class=\"su-spoiler su-spoiler-style-default su-spoiler-icon-plus su-spoiler-closed\" data-scroll-offset=\"0\" data-anchor-in-url=\"no\"><div class=\"su-spoiler-title\" tabindex=\"0\" role=\"button\"><span class=\"su-spoiler-icon\"><\/span>Kde najdu v\u00edce informac\u00ed k sout\u011b\u017ei?<\/div><div class=\"su-spoiler-content su-u-clearfix su-u-trim\">V\u00edce informac\u00ed k sout\u011b\u017ei najdete na <a rel=\"noreferrer noopener\" href=\"https:\/\/www.gopay.com\/cs\/soutez-zaplat-kartou-vyhraj-iphone.html\" data-type=\"URL\" data-id=\"https:\/\/www.gopay.com\/cs\/soutez-zaplat-kartou-vyhraj-iphone.html\" target=\"_blank\">ofici\u00e1ln\u00edm webu sout\u011b\u017ee<\/a>, nebo v centru n\u00e1pov\u011bdy v \u010dl\u00e1nc\u00edch <a rel=\"noreferrer noopener\" href=\"https:\/\/help.gopay.com\/cs\/s\/hxP\" data-type=\"URL\" data-id=\"https:\/\/help.gopay.com\/cs\/s\/hxP\" target=\"_blank\">Podm\u00ednky akce<\/a> a <a rel=\"noreferrer noopener\" href=\"https:\/\/help.gopay.com\/cs\/s\/hCk\" data-type=\"URL\" data-id=\"https:\/\/help.gopay.com\/cs\/s\/hCk\" target=\"_blank\">Informace k sout\u011b\u017ei<\/a> <\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Dal\u0161\u00ed informace o platebn\u00edch metod\u00e1ch <\/h2>\n\n\n\n<p><a href=\"https:\/\/www.gopay.com\/blog\/jak-ceske-e-shopy-vidi-dobirku\/\" data-type=\"URL\" data-id=\"https:\/\/www.gopay.com\/blog\/jak-ceske-e-shopy-vidi-dobirku\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jak \u010desk\u00e9 e-shopy vid\u00ed dob\u00edrku?<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.gopay.com\/blog\/kompletni-srovnani-platebnich-metod\/\" data-type=\"URL\" data-id=\"https:\/\/www.gopay.com\/blog\/kompletni-srovnani-platebnich-metod\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kompletn\u00ed srovn\u00e1n\u00ed platebn\u00edch metod<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.gopay.com\/blog\/souboj-platebnich-metod-dobirka-vs-online-platba-kartou\/\" data-type=\"URL\" data-id=\"https:\/\/www.gopay.com\/blog\/souboj-platebnich-metod-dobirka-vs-online-platba-kartou\/\" target=\"_blank\" rel=\"noreferrer noopener\">Souboj platebn\u00edch metod &#8211; dob\u00edrka versus platba kartou<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.gopay.com\/blog\/platebni-tlacitko-versus-bankovni-prevod-co-o-nich-mozna-nevite\/\" data-type=\"URL\" data-id=\"https:\/\/www.gopay.com\/blog\/platebni-tlacitko-versus-bankovni-prevod-co-o-nich-mozna-nevite\/\" target=\"_blank\" rel=\"noreferrer noopener\">Platebn\u00ed tla\u010d\u00edtko versus bankovn\u00ed p\u0159evod &#8211; co o nich mo\u017en\u00e1 nev\u00edte<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pandemie koronaviru p\u0159epsala fungov\u00e1n\u00ed \u010desk\u00e9ho e-commerce trhu. S obratem 196 miliard korun, 16% pod\u00edlem na maloobchodu se m\u011bn\u00ed za\u017eit\u00e9 zvyky a vznik\u00e1 prostor pro nov\u00e9 trendy. Jedn\u00edm z t\u011bchto trend\u016f je nepochybn\u011b pokles dob\u00edrky ve prosp\u011bch platby kartou online.<\/p>\n","protected":false},"author":8,"featured_media":7054,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,40],"tags":[],"coauthors":[13],"class_list":["post-7046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-online-podnikani","category-platebni-metody-technologie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pr\u016fzkum: P\u0159es 80 % e-shop\u016f hl\u00e1s\u00ed n\u00e1r\u016fst platby kartou | GoPay blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gopay.com\/blog\/pruzkum-pres-80-e-shopu-hlasi-narust-platby-kartou\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pr\u016fzkum: P\u0159es 80 % e-shop\u016f hl\u00e1s\u00ed n\u00e1r\u016fst platby kartou | GoPay blog\" \/>\n<meta property=\"og:description\" content=\"Pandemie koronaviru p\u0159epsala fungov\u00e1n\u00ed \u010desk\u00e9ho e-commerce trhu. S obratem 196 miliard korun, 16% pod\u00edlem na maloobchodu se m\u011bn\u00ed za\u017eit\u00e9 zvyky a vznik\u00e1 prostor pro nov\u00e9 trendy. Jedn\u00edm z t\u011bchto trend\u016f je nepochybn\u011b pokles dob\u00edrky ve prosp\u011bch platby kartou online.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gopay.com\/blog\/pruzkum-pres-80-e-shopu-hlasi-narust-platby-kartou\/\" \/>\n<meta property=\"og:site_name\" content=\"GoPay blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gopay.cz\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-30T07:47:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-24T13:27:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2021\/03\/anna-hill-OVVsdKrjkEY-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1868\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jan Vodi\u010dka\" \/>\n<meta name=\"twitter:card\" 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