{"id":7023,"date":"2021-03-17T09:26:28","date_gmt":"2021-03-17T08:26:28","guid":{"rendered":"https:\/\/www.gopay.com\/blog\/?p=7023"},"modified":"2021-03-29T16:18:38","modified_gmt":"2021-03-29T14:18:38","slug":"gopay-pokracuje-v-rekordnim-rustu","status":"publish","type":"post","link":"https:\/\/www.gopay.com\/blog\/gopay-pokracuje-v-rekordnim-rustu\/","title":{"rendered":"GoPay pokra\u010duje v rekordn\u00edm r\u016fstu"},"content":{"rendered":"\n<p>\u010cesk\u00e1 e-commerce roste i nad\u00e1le. Rok po vypuknut\u00ed koronavirov\u00e9 pandemie, kdy je st\u00e1le p\u0159ev\u00e1\u017en\u00e1 v\u011bt\u0161ina kamenn\u00fdch prodejen zav\u0159en\u00e1, tak \u010ce\u0161i ve velk\u00e9m nakupuj\u00ed online.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Vid\u00edme to i v \u010d\u00edslech na br\u00e1n\u011b. Objem plateb p\u0159es GoPay v leto\u0161n\u00edm lednu meziro\u010dn\u011b vyrostl o <strong>82 %<\/strong>, v \u00fanoru dokonce o <strong>91 %<\/strong>. Rekordn\u00ed n\u00e1r\u016fsty jsou pokra\u010dov\u00e1n\u00edm trendu, kter\u00fd odstartoval v lo\u0148sk\u00e9m roce, kdy v sou\u010dtu za cel\u00fd rok GoPay v <strong>objemu zprocesovan\u00fdch plateb<\/strong> vyrostlo o <strong>100 %<\/strong>. <\/p>\n\n\n\n<p>Lid\u00e9 tak p\u0159es platebn\u00ed br\u00e1nu zaplatili \u010d\u00e1stky v hodnot\u011b <strong>st\u0159edn\u00edch des\u00edtek miliard <\/strong>korun. Tr\u017eby vyrostly o 70 % a pohybuj\u00ed se ve stovk\u00e1ch milion\u016f korun. EBITDA meziro\u010dn\u011b vyrostla o 60 % a dosahuje des\u00edtek milion\u016f korun. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cOpakovan\u011b za\u017e\u00edv\u00e1me dvojcifern\u00fd r\u016fst n\u011bkolik let v \u0159ad\u011b, ale meziro\u010dn\u00ed n\u00e1r\u016fst o 100 %, kter\u00fd jsme loni za\u017eili, je mimo\u0159\u00e1dn\u00fd. Pandemie jednozna\u010dn\u011b zm\u011bnila n\u00e1kupn\u00ed n\u00e1vyky \u010cech\u016f. Ukazuje se, \u017ee platit kartou online nebo pomoc\u00ed chytr\u00fdch plateb, jako je Google Pay nebo Apple Pay, za\u010d\u00edn\u00e1 b\u00fdt pro \u0159adu \u010cech\u016f preferovanou volbou\u201d, \u0159\u00edk\u00e1 Jan Vodi\u010dka, marketingov\u00fd mana\u017eer GoPay<\/p><\/blockquote>\n\n\n\n<p>Vedle z\u00e1kazn\u00edk\u016f z \u010cech a Slovenska obslou\u017eila plat\u00edc\u00ed z tak\u0159ka cel\u00e9 Evropy. Krom\u011b \u010desk\u00fdch korun a eur p\u0159es ni z\u00e1kazn\u00edci platili v libr\u00e1ch, dolarech, zlot\u00fdch, forintech, ale i bulharskou levou, chorvatskou kunou nebo rumunsk\u00fdm leu.<\/p>\n\n\n\n<p>Nejsiln\u011bj\u0161\u00edm m\u011bs\u00edcem co do objemu zprost\u0159edkovan\u00fdch plateb byl ne\u010dekan\u011b listopad, kter\u00fd zvl\u00e1dl p\u0159ev\u00e1lcovat tradi\u010dn\u011b nejsiln\u011bj\u0161\u00ed prosinec. Dnem s nejv\u011bt\u0161\u00edm po\u010dtem uskute\u010dn\u011bn\u00fdch plateb byl Black Friday, kter\u00fd se konal v p\u00e1tek 27. listopadu. Za tento den br\u00e1na odbavila <strong>168 tis\u00edc plateb<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Souhrn v\u00fdkonu br\u00e1ny za rok 2020<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Celkov\u00fd po\u010det plat\u00edc\u00edch<\/strong>: 14 milion\u016f (+47% n\u00e1r\u016fst)<\/li><li><strong>Celkov\u00fd po\u010det plateb<\/strong>: 27,4 milion\u016f (+70% n\u00e1r\u016fst)<\/li><li><strong>Pr\u016fm\u011brn\u00fd denn\u00ed po\u010det plateb<\/strong>: 71 tis\u00edc (+52% n\u00e1r\u016fst)<\/li><li><strong>Top den<\/strong>: 27.11. (168 tis\u00edc plateb)<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2021\/03\/mockup-blog-nova-data-506x1024.png\" alt=\"\" class=\"wp-image-7042\" width=\"350\" height=\"709\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2021\/03\/mockup-blog-nova-data-506x1024.png 506w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2021\/03\/mockup-blog-nova-data-148x300.png 148w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2021\/03\/mockup-blog-nova-data-534x1080.png 534w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2021\/03\/mockup-blog-nova-data-610x1234.png 610w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2021\/03\/mockup-blog-nova-data.png 691w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Za jak\u00e9 zbo\u017e\u00ed lid\u00e9 p\u0159es platebn\u00ed br\u00e1nu v roce 2020 platili?<\/h2>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Oble\u010den\u00ed<\/strong><\/li><li><strong>S\u00e1zen\u00ed a loterie<\/strong><\/li><li><strong>D\u016fm a zahrada<\/strong><\/li><li><strong>Elektronika<\/strong><\/li><li><strong>Film a knihy<\/strong><\/li><\/ol>\n\n\n\n<p>Prvn\u00ed p\u0159\u00ed\u010dku obsadila kategorie <strong>Oble\u010den\u00ed<\/strong>, za kterou lid\u00e9 p\u0159es GoPay zaplatili zbo\u017e\u00ed v hodnot\u011b 4,6 miliardy korun. Druhou p\u0159\u00ed\u010dku obsadila kategorie <strong>S\u00e1zen\u00ed a loterie<\/strong>, za kterou lid\u00e9 utratili 3,5 miliardy. N\u00e1sleduj\u00ed kategorie <strong>D\u016fm a zahrada<\/strong> (3,5 miliardy), <strong>Elektronika <\/strong>(2,1 miliard) a <strong>Film a knihy<\/strong> (2 miliardy).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kter\u00e9 kategorie rostly nejv\u00edc?<\/h3>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>S\u00e1zen\u00ed a loterie<\/strong> ( +263% meziro\u010dn\u00ed n\u00e1r\u016fst)<\/li><li><strong>D\u016fm a zahrada<\/strong> ( +182% meziro\u010dn\u00ed n\u00e1r\u016fst)<\/li><li><strong>Zdrav\u00ed <\/strong>( +161% meziro\u010dn\u00ed n\u00e1r\u016fst)<\/li><li><strong>D\u011btsk\u00e9 zbo\u017e\u00ed<\/strong> ( +160% meziro\u010dn\u00ed n\u00e1r\u016fst)<\/li><li><strong>Elektronika <\/strong>( +152% meziro\u010dn\u00ed n\u00e1r\u016fst)<\/li><li><strong>J\u00eddlo <\/strong>( +151% meziro\u010dn\u00ed n\u00e1r\u016fst)<\/li><li><strong>Sport <\/strong>( +145 meziro\u010dn\u00ed n\u00e1r\u016fst)<\/li><li><strong>Erotika <\/strong>( +105% meziro\u010dn\u00ed n\u00e1r\u016fst)<\/li><li><strong>Chovatelsk\u00e9 pot\u0159eby <\/strong>( +77% meziro\u010dn\u00ed n\u00e1r\u016fst)<\/li><li><strong>Drogerie a kosmetika<\/strong> ( +75% meziro\u010dn\u00ed n\u00e1r\u016fst)<\/li><\/ol>\n\n\n\n<p>Nejv\u011bt\u0161\u00ed meziro\u010dn\u00ed r\u016fst vykazovala kategorie <strong>S\u00e1zen\u00ed a loterie<\/strong> (+ 263 %), kter\u00e1 se stala <strong>D\u016fm a zahrada<\/strong> (+ 182 %), <strong>Zdrav\u00ed <\/strong>(+ 161 %), <strong>D\u011btsk\u00e9 zbo\u017e\u00ed<\/strong> (+ 160 %) a <strong>Elektronika <\/strong>(+ 152 %). <\/p>\n\n\n\n<p>Zde je jednozna\u010dn\u011b patrn\u00fd vliv pandemie koronaviru, kdy zejm\u00e9na na ja\u0159e lid\u00e9 ve velk\u00e9m skupovali zbo\u017e\u00ed z drogerie, jako hygienick\u00e9 a ochrann\u00e9 pom\u016fcky, dezinfek\u010dn\u00ed gely, \u010distic\u00ed prost\u0159edky, v kategorii Zdrav\u00ed zase l\u00e9ky a dopl\u0148ky stravy. <\/p>\n\n\n\n<p>Meziro\u010dn\u00ed r\u016fst v kategorii <strong>Elektronika <\/strong>je pak zp\u016fsoben p\u0159echodem zam\u011bstnanc\u016f na home office. Pr\u00e1ce z domova tak\u00e9 pomohla kategorii <strong>Kancel\u00e1\u0159sk\u00e9 pot\u0159eby<\/strong> (+ 110 %), kdy lid\u00e9 pot\u0159ebovali nakoupit \u017eidle a stoly vhodn\u00e9 k pr\u00e1ci. Omezen\u00ed fyzick\u00fdch kontakt\u016f na online hovory pak zp\u016fsobilo r\u016fst prodej\u016f webkamer a notebook\u016f. Konzumace online obsahu (filmy, seri\u00e1ly a hry) zase zap\u0159\u00ed\u010dinila n\u00e1r\u016fst n\u00e1kup\u016f televiz\u00ed a hern\u00edch konzol\u00ed. Nutno dodat, \u017ee lid\u00e9 neholdovali pouze online hr\u00e1m, ale s oblibou nakupovali i hry deskov\u00e9.<br><br>Zv\u00fd\u0161en\u00fd pobyt v dom\u00e1c\u00edm prost\u0159ed\u00ed se projevil mimo jin\u00e9 t\u00edm, \u017ee lid\u00e9 se v\u00edce v\u011bnovali z\u00fatuln\u011bn\u00ed sv\u00fdch p\u0159\u00edbytk\u016f i prac\u00edm na zahrad\u011b. Proto jsme zaznamenali n\u00e1r\u016fst v kategorii <strong>D\u016fm a zahrada<\/strong> (+ 182 %).<br>Velk\u00e9 n\u00e1r\u016fsty opanovaly i kategorie <strong>Sport <\/strong>(+ 145 %), kdy lid\u00e9 nakupovali jak sportovn\u00ed vybaven\u00ed, tak i trendy zbo\u017e\u00ed, jako elektrokola, elktrokolob\u011b\u017eky nebo paddleboardy.<br><br>Nem\u016f\u017eeme nezm\u00ednit n\u00e1r\u016fst v kategorii <strong>J\u00eddlo a potraviny<\/strong> (+ 151 %), kter\u00fd byl patrn\u00fd zejm\u00e9na na ja\u0159e, a pak tradi\u010dn\u011b p\u0159ed V\u00e1noci.<\/p>\n\n\n\n<p>Mezi dal\u0161\u00ed siln\u00e9 kategorie pat\u0159ily <strong>Drogerie a kosmetika<\/strong> (+ 75 %), <strong>Chovatelsk\u00e9 pot\u0159eby <\/strong>(+ 77 %), nebo <strong>Erotika <\/strong>(+ 105 %).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Do jak\u00fdch kategori\u00ed e-shopy vstupovaly nej\u010dast\u011bji?<\/h2>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>J\u00eddlo <\/strong>(+187% n\u00e1r\u016fst obchodn\u00edk\u016f)<\/li><li><strong>Oble\u010den\u00ed <\/strong>(+72% n\u00e1r\u016fst obchodn\u00edk\u016f)<\/li><li><strong>D\u016fm a zahrada<\/strong> (+62% n\u00e1r\u016fst obchodn\u00edk\u016f)<\/li><\/ol>\n\n\n\n<p>Minul\u00fd rok jednozna\u010dn\u011b dominovaly kategorie jako <strong>Oble\u010den\u00ed <\/strong>(hl\u00e1silo se a\u017e o 72 % v\u00edce obchodn\u00edk\u016f v t\u00e9to kategorii), <strong>D\u016fm a zahrada<\/strong> (o 62 % v\u00edce) a <strong>J\u00eddlo <\/strong>(zde a\u017e o 187 % v\u00edce e-shop\u016f ne\u017e v roce 2019). <br><br>Nejv\u011bt\u0161\u00ed n\u00e1r\u016fsty ve zm\u00edn\u011bn\u00fdch kategori\u00edch jsme zaznamenali b\u011bhem b\u0159ezna a dubna, ale u oble\u010den\u00ed to bylo a\u017e v listopadu, tedy p\u0159edv\u00e1no\u010dn\u00ed sez\u00f3n\u011b.<br>Zdvojn\u00e1sobil se tak\u00e9 po\u010det e-shop\u016f v kategorii Drogerie a kosmetika a Zdrav\u00ed.<\/p>\n\n\n\n<p>Nov\u00ed obchodn\u00edci platebn\u00ed br\u00e1nu popt\u00e1vali podle sez\u00f3ny a podle opat\u0159en\u00ed. V \u010dervnu, kdy se za\u010dalo mluvit o letn\u00edm rozvoln\u011bn\u00ed, se za\u010dali hl\u00e1sit obchodn\u00edci z kategorie Cestov\u00e1n\u00ed a Ubytov\u00e1n\u00ed. P\u0159ed za\u010d\u00e1tkem l\u00e9ta se tak\u00e9 za\u010dali hl\u00e1sit obchodn\u00edci s kategori\u00ed Sport. Na p\u0159elomu srpna a z\u00e1\u0159\u00ed, kdy\u017e nikdo nep\u0159edpokl\u00e1dal druhou vlnu a s n\u00ed souvisej\u00edc\u00ed uz\u00e1v\u011bry ekonomiky, se za\u010dali hl\u00e1sit i obchodn\u00edci s kategori\u00ed Vstupenky a akce.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Co bude d\u00e1l?<\/h2>\n\n\n\n<p>Trendem pro rok 2021 bude i nad\u00e1le vzr\u016fstaj\u00edc\u00ed tendence plateb p\u0159es <strong>mobily<\/strong>. Pom\u011br za\u0159\u00edzen\u00ed, p\u0159es kter\u00e1 u\u017eivatel\u00e9 zaplat\u00ed, se toti\u017e m\u011bn\u00ed ve prosp\u011bch mobil\u016f. V lo\u0148sk\u00e9m roce byla <strong>ka\u017ed\u00e1 druh\u00e1 platba<\/strong> p\u0159es platebn\u00ed br\u00e1nu GoPay <strong>zaplacena z mobilu<\/strong>. Dosavadn\u00ed tendence u\u017eivatel\u016f, kte\u0159\u00ed si na mobilu zbo\u017e\u00ed pouze prohl\u00e9dli a n\u00e1sledn\u011b objednali ze stoln\u00edho po\u010d\u00edta\u010de, ustupuje. Tomuto trendu jsme se rozhodli j\u00edt naproti, a proto loni nasadili \u00fapln\u011b <a href=\"https:\/\/www.gopay.com\/blog\/predstavujeme-novou-mobilni-branu\/\" data-type=\"URL\" data-id=\"https:\/\/www.gopay.com\/blog\/predstavujeme-novou-mobilni-branu\/\" target=\"_blank\" rel=\"noreferrer noopener\">novou mobiln\u00ed br\u00e1nu<\/a>, navr\u017eenou speci\u00e1ln\u011b pro mobiln\u00ed za\u0159\u00edzen\u00ed.<\/p>\n\n\n\n<p>Do pop\u0159ed\u00ed z\u00e1jmu se dostanou tak\u00e9 <strong>PSD2 platby<\/strong>. V kontextu platebn\u00ed br\u00e1ny se mluv\u00ed o mo\u017enosti, kdy z\u00e1kazn\u00edci budou moct zad\u00e1vat p\u0159es platebn\u00ed br\u00e1nu <a href=\"https:\/\/www.gopay.com\/blog\/mame-povoleni-cnb-pro-poskytovani-psd2-sluzeb\/\" data-type=\"URL\" data-id=\"https:\/\/www.gopay.com\/blog\/mame-povoleni-cnb-pro-poskytovani-psd2-sluzeb\/\" target=\"_blank\" rel=\"noreferrer noopener\">platby z \u00fa\u010dt\u016f<\/a>, kter\u00e9 maj\u00ed u sv\u00fdch bank nebo prost\u0159ednictv\u00edm br\u00e1ny \u010d\u00edst z\u016fstatky na sv\u00fdch bankovn\u00edch \u00fa\u010dtech. <\/p>\n\n\n\n<p>V\u00edce se bude mluvit i o <strong>siln\u00e9 autentizaci plateb<\/strong>, kterou banky naplno nasadily od leto\u0161n\u00edho ledna. Jedn\u00e1 se o <a href=\"https:\/\/www.gopay.com\/blog\/prichazi-silna-autentizace-jak-bude-novy-zpusob-overeni-platby-fungovat-v-praxi\/\" data-type=\"URL\" data-id=\"https:\/\/www.gopay.com\/blog\/prichazi-silna-autentizace-jak-bude-novy-zpusob-overeni-platby-fungovat-v-praxi\/\" target=\"_blank\" rel=\"noreferrer noopener\">nov\u00e9 zp\u016fsoby ov\u011b\u0159en\u00ed plateb<\/a>, kdy m\u00edsto klasick\u00e9ho SMS k\u00f3du u\u017eivatel\u00e9 ov\u011b\u0159\u00ed platbu potvrzen\u00edm v bankovn\u00ed aplikaci nebo otiskem prstu (v z\u00e1vislosti na druhu za\u0159\u00edzen\u00ed, kter\u00e9 vlastn\u00ed a bance). <\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u010cesk\u00e1 e-commerce roste i nad\u00e1le. Rok po vypuknut\u00ed koronavirov\u00e9 pandemie, kdy je st\u00e1le p\u0159ev\u00e1\u017en\u00e1 v\u011bt\u0161ina kamenn\u00fdch prodejen zav\u0159en\u00e1, tak \u010ce\u0161i ve velk\u00e9m nakupuj\u00ed online.<\/p>\n","protected":false},"author":8,"featured_media":7035,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,9],"tags":[],"coauthors":[13],"class_list":["post-7023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktuality-novinky-platebni-brana-gopay","category-tiskove-zpravy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GoPay pokra\u010duje v rekordn\u00edm r\u016fstu | GoPay blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gopay.com\/blog\/gopay-pokracuje-v-rekordnim-rustu\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GoPay pokra\u010duje v rekordn\u00edm r\u016fstu | GoPay blog\" \/>\n<meta property=\"og:description\" content=\"\u010cesk\u00e1 e-commerce roste i nad\u00e1le. 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