{"id":6372,"date":"2020-07-02T13:31:49","date_gmt":"2020-07-02T11:31:49","guid":{"rendered":"https:\/\/www.gopay.com\/blog\/?p=6372"},"modified":"2021-03-29T15:44:35","modified_gmt":"2021-03-29T13:44:35","slug":"koronavirus-a-e-shopy-za-co-cesi-utraceli-v-poslednim-ctvrt-roce","status":"publish","type":"post","link":"https:\/\/www.gopay.com\/blog\/koronavirus-a-e-shopy-za-co-cesi-utraceli-v-poslednim-ctvrt-roce\/","title":{"rendered":"Koronavirus a e-shopy. Za co \u010ce\u0161i utr\u00e1celi v posledn\u00edm \u010dtvrt roce?"},"content":{"rendered":"\n

Kr\u00e1tce po propuknut\u00ed nemoci covid19 v \u010cR a vyhl\u00e1\u0161en\u00ed nouzov\u00e9ho stavu jsme v\u00e1m p\u0159inesli \u010derstv\u00fd p\u0159ehled zbo\u017e\u00ed<\/a>, kter\u00e9 \u010ce\u0161i nakupovali p\u0159es platebn\u00ed br\u00e1nu nej\u010dast\u011bji. <\/p>\n\n\n\n\n\n\n\n

S p\u0159ehledem v\u00edt\u011bzily potraviny<\/strong>, drogerie<\/strong>, dopl\u0148ky stravy<\/strong> nebo online kurzy<\/strong>. Naopak k nejv\u011bt\u0161\u00edm propad\u016fm do\u0161lo v segmentu cestov\u00e1n\u00ed<\/strong>, ubytov\u00e1n\u00ed <\/strong>a vstupenek<\/strong>. <\/p>\n\n\n\n

To v\u0161e se odehr\u00e1valo v druh\u00e9 polovin\u011b b\u0159ezna. Od t\u00e9 doby se situace zm\u011bnila – lid\u00e9 se vr\u00e1tili do pr\u00e1ce, sundali rou\u0161ky a vr\u00e1tili se k \u017eivotu, kter\u00fd alespo\u0148 trochu p\u0159ipom\u00edn\u00e1 dobu, kdy byl sv\u011bt je\u0161t\u011b v po\u0159\u00e1dku. <\/p>\n\n\n\n

Jak \u010d\u00e1ste\u010dn\u00fd n\u00e1vrat k norm\u00e1lu ovlivnil n\u00e1kupn\u00ed preference?<\/p>\n\n\n\n

P\u0159ipravili jsme pro v\u00e1s kr\u00e1tk\u00fd p\u0159ehled toho, co v pr\u016fb\u011bhu dubna<\/strong>, kv\u011btna <\/strong>a \u010dervna <\/strong>lid\u00e9 p\u0159es platebn\u00ed br\u00e1nu nejv\u00edce nakupovali. <\/p>\n\n\n\n\n\n\n\n

Kter\u00e9 zbo\u017e\u00ed nebo slu\u017eby se udr\u017eely na \u0161pici?<\/h2>\n\n\n\n

Online kurzy a registrace<\/h3>\n\n\n\n

Jazyky, osobn\u00ed rozvoj, ale i jin\u00e9 obory, jako online marketing a investov\u00e1n\u00ed. Online kurzy si i nad\u00e1le udr\u017eely svou pozici z b\u0159eznov\u00e9ho srovn\u00e1n\u00ed. <\/p>\n\n\n\n

Dal\u0161\u00ed polo\u017eky, kter\u00e9 tuhle kategorii t\u00e1hly nahoru, byly registrace \u010dlenstv\u00ed na online lekce fitness<\/strong> a j\u00f3gy<\/strong>. V\u0161echna sportovn\u00ed za\u0159\u00edzen\u00ed byla zav\u0159en\u00e1, tak\u017ee n\u00e1r\u016fst v t\u00e9to kategorii d\u00e1v\u00e1 smysl. Nav\u00edc je vid\u011bt, \u017ee lid\u00e9 krom\u011b vzd\u011bl\u00e1v\u00e1n\u00ed maj\u00ed z\u00e1jem i o zlep\u0161en\u00ed fyzick\u00e9 kondice. <\/p>\n\n\n\n

Chovatelsk\u00e9 pot\u0159eby a krmivo<\/h3>\n\n\n\n

Pot\u0159eby pro dom\u00e1c\u00ed mazl\u00ed\u010dky se rozjely na za\u010d\u00e1tku b\u0159ezna<\/strong> a asi nikoho nep\u0159ekvap\u00ed, \u017ee si svou pozici udr\u017eely i nad\u00e1le. Jedn\u00e1 se o zbo\u017e\u00ed, kter\u00e9 se online nakupuje velmi pohodln\u011b, v p\u0159\u00edpad\u011b velk\u00fdch balen\u00ed krmiv je to nav\u00edc velmi praktick\u00e9. <\/p>\n\n\n\n

<\/span>Jak koronavirus ovlivnil n\u00e1kupn\u00ed chov\u00e1n\u00ed \u010cech\u016f?<\/div>
P\u0159e\u010dt\u011bte si na\u0161i b\u0159eznovou anal\u00fdzu<\/a>, najdete v n\u00ed p\u0159ehled toho, co \u010ce\u0161i za\u010dali nakupovat online po vyhl\u00e1\u0161en\u00ed nouzov\u00e9ho stavu. <\/div><\/div>\n\n\n\n

Kdo se stal skokanem roku a kdo nejv\u00edc p\u0159ekvapil? <\/h2>\n\n\n\n

D\u016fm a zahrada<\/h3>\n\n\n\n

Bytov\u00e9 dopl\u0148ky<\/strong> a pot\u0159eby pro zahradn\u00ed kutily<\/strong> t\u00e1hly, a to i v p\u0159\u00edpad\u011b, \u017ee vl\u00e1da zni\u010dehonic povolila otev\u0159en\u00ed hobby market\u016f. Vzestup t\u00e9to kategorie je v\u00edce ne\u017e pochopiteln\u00fd – lid\u00e9 tr\u00e1vili v\u00edce \u010dasu doma a cht\u011bli si z\u00fatulnit sv\u00e9 p\u0159\u00edbytky. Co jin\u00e9ho taky d\u011blat, kdy\u017e cestovat ani jezdit po v\u00fdletech nem\u016f\u017eete. <\/p>\n\n\n\n

Kancel\u00e1\u0159sk\u00e9 aplikace a software<\/h3>\n\n\n\n

P\u0159ekvapen\u00edm koronavirov\u00e9 sez\u00f3ny je bezesporu kategorie kancel\u00e1\u0159sk\u00fdch aplikac\u00ed <\/strong>a n\u00e1stroj\u016f na \u0159\u00edzen\u00ed \u00fakol\u016f. V t\u00e9to kategorii byly siln\u00e9 p\u0159edev\u0161\u00edm m\u011bs\u00edce duben a kv\u011bten. N\u00e1r\u016fst o\u010dividn\u011b souvis\u00ed s p\u0159echodem zam\u011bstnanc\u016f na home office, na co\u017e nebyly v\u0161echny firmy p\u0159ipraven\u00e9.<\/p>\n\n\n\n

Sportovn\u00ed zbo\u017e\u00ed a outdoor<\/h3>\n\n\n\n

S p\u0159\u00edchodem prvn\u00edch slune\u010dn\u00edch dn\u00ed na za\u010d\u00e1tku kv\u011btna se vyrojil velk\u00fd z\u00e1jem o koupi sportovn\u00edho n\u00e1\u010din\u00ed. Nejv\u00edc na dra\u010dku \u0161la kola<\/strong>, elektrokola<\/strong>, elektrokolob\u011b\u017eky<\/strong>, apod.<\/p>\n\n\n\n

Velk\u00fd z\u00e1jem ale byl i o outdoorov\u00e9 vybaven\u00ed<\/strong>, kter\u00e9 za\u010dalo u\u017e v dubnu a b\u011bhem kv\u011btna rostlo. P\u0159edpokl\u00e1d\u00e1me, \u017ee popt\u00e1vka o toto zbo\u017e\u00ed bude v pr\u016fb\u011bhu l\u00e9ta pokra\u010dovat.<\/p>\n\n\n\n

Kdo vstal z mrtv\u00fdch?<\/h2>\n\n\n\n

Vstupenky a registrace na offline akce<\/h3>\n\n\n\n

Kategorie, kter\u00e1 si pro\u017eila necht\u011bn\u00fd \u00fatlum, jsou vstupenky. Spousta akc\u00ed, jako konference, veletrhy, koncerty, apod, se jednodu\u0161e p\u0159esunuly na podzim. Na tyto akce prodeje za\u010daly o\u017eivovat v posledn\u00edch t\u00fddnech. <\/p>\n\n\n\n

Jen\u017ee ne v\u0161echny akce lze p\u0159esunout na jin\u00fd term\u00edn nebo do online. N\u011bkte\u0159\u00ed po\u0159adatel\u00e9 tak musely sv\u00e9 prostory \u00fapln\u011b zav\u0159\u00edt. <\/p>\n\n\n\n

Jakmile ale vl\u00e1da vyhl\u00e1sila, \u017ee tyto akce znovu povoluje, prodeje vyst\u0159elily strm\u011b vzh\u016fru. Zoologick\u00e9 zahrady<\/strong>, kina<\/strong>, divadla<\/strong>, nebo muzea <\/strong>tak zejm\u00e9na b\u011bhem kv\u011btna za\u017eily raketov\u00fd n\u00e1r\u016fst. P\u0159idaly se k nim i sportovn\u00ed akce. <\/p>\n\n\n\n

Ubytov\u00e1n\u00ed<\/h3>\n\n\n\n

Podobn\u011b jako u vstupenek, i rezervace ubytovac\u00edch slu\u017eeb p\u0159e\u017eily svou klinickou smrt a op\u011bt vstaly z mrtv\u00fdch. Jakmile \u010ce\u0161i m\u011bli jasno, \u017ee leto\u0161n\u00ed dovolenou str\u00e1v\u00ed v \u010cech\u00e1ch, pustili se do hled\u00e1n\u00ed ubytov\u00e1n\u00ed<\/strong>. Bookovat a platit term\u00edny za\u010dali u\u017e na konci dubna a ve sv\u00e9m z\u00e1jmu nepolevili ani dote\u010f. Provozovatel\u00e9 penzion\u016f a dal\u0161\u00edch ubytovac\u00edch za\u0159\u00edzen\u00ed hl\u00e1s\u00ed, \u017ee maj\u00ed na celou sezonu plno.<\/p>\n\n\n\n

O co byl men\u0161\u00ed z\u00e1jem oproti b\u0159eznu?<\/h2>\n\n\n\n

Potraviny a dopl\u0148ky stravy<\/h3>\n\n\n\n

Prakticky ihned po vyhl\u00e1\u0161en\u00ed nouzov\u00e9ho stavu do\u0161lo k raketov\u00e9mu vzr\u016fstu u v\u0161eho, co n\u011bjak\u00fdm zp\u016fsobem souviselo s j\u00eddlem. A\u0165 u\u017e to byly klasick\u00e9 potraviny, ale tak\u00e9 i v\u00edno a dal\u0161 alkohol, delikatesy typu italsk\u00e9 klob\u00e1sy, \u0161unky, s\u00fdry, nebo luxusn\u00ed \u010dokol\u00e1dy. To v\u0161e \u0161lo ohromn\u011b na dra\u010dku a skoro to vypadalo, \u017ee si \u010ce\u0161i d\u011blaj\u00ed z\u00e1soby na 10 let dop\u0159edu. <\/p>\n\n\n\n

Velmi obl\u00edben\u00e9 byly tak\u00e9 dopl\u0148ky stravy<\/strong>, vitam\u00edny<\/strong>, \u010daje <\/strong>a dal\u0161\u00ed prepar\u00e1ty, kter\u00e9 slibovaly zv\u00fd\u0161en\u00ed imunity a celkovou ochranou zdrav\u00ed. <\/p>\n\n\n\n

Ned\u00e1 se \u0159\u00edct, \u017ee by z\u00e1kazn\u00edci o potraviny nebo dopl\u0148ky stravy nem\u011bli \u017e\u00e1dn\u00fd z\u00e1jem. V posledn\u00edch t\u00fddnech ale pozorujeme, \u017ee tato kategorie zbo\u017e\u00ed za\u017e\u00edv\u00e1 ochlazen\u00ed a p\u0159edn\u00ed p\u0159\u00ed\u010dky u\u017e neatakuje. <\/p>\n\n\n\n

Co bude s e-commerce d\u00e1l?<\/h2>\n\n\n\n

Pokud koronavirov\u00e1 krize p\u0159inesla alespo\u0148 n\u011bco trochu pozitivn\u00edho, je to ur\u010dit\u011b zrychlen\u00ed v\u00fdvoje \u010desk\u00e9 e-commerce<\/strong>. Z\u00e1kazn\u00edci, kte\u0159\u00ed d\u0159\u00edve online nenakupovali, se to nau\u010dili a je jist\u00e9, \u017ee si na nov\u00fd zp\u016fsob nakupov\u00e1n\u00ed zvyknou. <\/p>\n\n\n\n

Plat\u00ed to ale i opa\u010dn\u011b – firmy, kter\u00e9 dosud sv\u00e9 slu\u017eby nenab\u00edzely online, vstoupily do online prost\u0159ed\u00ed naplno.<\/p>\n\n\n\n

Udr\u017e\u00ed se trend digitalizace podnik\u00e1n\u00ed a nakupov\u00e1n\u00ed? Je t\u00e9m\u011b\u0159 jist\u00e9, \u017ee ano. A nen\u00ed divu. Online prost\u0159ed\u00ed nab\u00edz\u00ed spoustu v\u00fdhod pro ob\u011b strany, jak pro firmy, tak koncov\u00e9 spot\u0159ebitele. <\/p>\n\n\n\n

Jak to vn\u00edm\u00e1te vy? Napi\u0161te n\u00e1m do koment\u00e1\u0159\u016f, jak jste si v koronavirov\u00e9m obdob\u00ed vedli s va\u0161\u00edm e-shopem. <\/p>\n","protected":false},"excerpt":{"rendered":"

Kr\u00e1tce po propuknut\u00ed nemoci covid19 v \u010cR a vyhl\u00e1\u0161en\u00ed nouzov\u00e9ho stavu jsme v\u00e1m p\u0159inesli \u010derstv\u00fd p\u0159ehled zbo\u017e\u00ed, kter\u00e9 \u010ce\u0161i nakupovali p\u0159es platebn\u00ed br\u00e1nu nej\u010dast\u011bji.<\/p>\n","protected":false},"author":8,"featured_media":6380,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,9],"tags":[30,29,25],"coauthors":[13],"class_list":["post-6372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-online-podnikani","category-tiskove-zpravy","tag-eshopy","tag-koronavirus","tag-online-platby"],"acf":[],"yoast_head":"\nKoronavirus a e-shopy. Za co \u010ce\u0161i utr\u00e1celi v posledn\u00edm \u010dtvrt roce? | GoPay blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gopay.com\/blog\/koronavirus-a-e-shopy-za-co-cesi-utraceli-v-poslednim-ctvrt-roce\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Koronavirus a e-shopy. Za co \u010ce\u0161i utr\u00e1celi v posledn\u00edm \u010dtvrt roce? | GoPay blog\" \/>\n<meta property=\"og:description\" content=\"Kr\u00e1tce po propuknut\u00ed nemoci covid19 v \u010cR a vyhl\u00e1\u0161en\u00ed nouzov\u00e9ho stavu jsme v\u00e1m p\u0159inesli \u010derstv\u00fd p\u0159ehled zbo\u017e\u00ed, kter\u00e9 \u010ce\u0161i nakupovali p\u0159es platebn\u00ed br\u00e1nu nej\u010dast\u011bji.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gopay.com\/blog\/koronavirus-a-e-shopy-za-co-cesi-utraceli-v-poslednim-ctvrt-roce\/\" \/>\n<meta property=\"og:site_name\" content=\"GoPay blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gopay.cz\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-02T11:31:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-29T13:44:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2020\/07\/covid_eshopy.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jan Vodi\u010dka\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@janvodicka\" \/>\n<meta name=\"twitter:site\" content=\"@gopaycz\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jan Vodi\u010dka\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"Jan Vodi\u010dka\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/koronavirus-a-e-shopy-za-co-cesi-utraceli-v-poslednim-ctvrt-roce\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/koronavirus-a-e-shopy-za-co-cesi-utraceli-v-poslednim-ctvrt-roce\\\/\"},\"author\":{\"name\":\"Jan Vodi\u010dka\",\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/#\\\/schema\\\/person\\\/54c208d22dce2bc3b92ce555f83b3172\"},\"headline\":\"Koronavirus a e-shopy. Za co \u010ce\u0161i utr\u00e1celi v posledn\u00edm \u010dtvrt roce?\",\"datePublished\":\"2020-07-02T11:31:49+00:00\",\"dateModified\":\"2021-03-29T13:44:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/koronavirus-a-e-shopy-za-co-cesi-utraceli-v-poslednim-ctvrt-roce\\\/\"},\"wordCount\":1097,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/koronavirus-a-e-shopy-za-co-cesi-utraceli-v-poslednim-ctvrt-roce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/covid_eshopy.jpg\",\"keywords\":[\"eshopy\",\"koronavirus\",\"online platby\"],\"articleSection\":[\"E-commerce a online podnik\u00e1n\u00ed\",\"Tiskov\u00e9 zpr\u00e1vy\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.gopay.com\\\/blog\\\/koronavirus-a-e-shopy-za-co-cesi-utraceli-v-poslednim-ctvrt-roce\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/koronavirus-a-e-shopy-za-co-cesi-utraceli-v-poslednim-ctvrt-roce\\\/\",\"url\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/koronavirus-a-e-shopy-za-co-cesi-utraceli-v-poslednim-ctvrt-roce\\\/\",\"name\":\"Koronavirus a e-shopy. Za co \u010ce\u0161i utr\u00e1celi v posledn\u00edm \u010dtvrt roce? | GoPay blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/koronavirus-a-e-shopy-za-co-cesi-utraceli-v-poslednim-ctvrt-roce\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/koronavirus-a-e-shopy-za-co-cesi-utraceli-v-poslednim-ctvrt-roce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/covid_eshopy.jpg\",\"datePublished\":\"2020-07-02T11:31:49+00:00\",\"dateModified\":\"2021-03-29T13:44:35+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/#\\\/schema\\\/person\\\/54c208d22dce2bc3b92ce555f83b3172\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/koronavirus-a-e-shopy-za-co-cesi-utraceli-v-poslednim-ctvrt-roce\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.gopay.com\\\/blog\\\/koronavirus-a-e-shopy-za-co-cesi-utraceli-v-poslednim-ctvrt-roce\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/koronavirus-a-e-shopy-za-co-cesi-utraceli-v-poslednim-ctvrt-roce\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/covid_eshopy.jpg\",\"contentUrl\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/covid_eshopy.jpg\",\"width\":1200,\"height\":800,\"caption\":\"covid eshopy\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/koronavirus-a-e-shopy-za-co-cesi-utraceli-v-poslednim-ctvrt-roce\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"GoPay.com\",\"item\":\"https:\\\/\\\/www.gopay.com\\\/cs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dom\u016f\",\"item\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Koronavirus a e-shopy. Za co \u010ce\u0161i utr\u00e1celi v posledn\u00edm \u010dtvrt roce?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/\",\"name\":\"GoPay blog\",\"description\":\"\u010cl\u00e1nky, n\u00e1vody, srovn\u00e1n\u00ed z ze sv\u011bta e-commerce a online plateb.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/#\\\/schema\\\/person\\\/54c208d22dce2bc3b92ce555f83b3172\",\"name\":\"Jan Vodi\u010dka\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/565051392e2c8925d0680f4210a39f8d5f56db15c96d96756924f1e4b263960a?s=96&d=mm&r=g505f63adc134ea94f1e5bbd4578a2b96\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/565051392e2c8925d0680f4210a39f8d5f56db15c96d96756924f1e4b263960a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/565051392e2c8925d0680f4210a39f8d5f56db15c96d96756924f1e4b263960a?s=96&d=mm&r=g\",\"caption\":\"Jan Vodi\u010dka\"},\"description\":\"Honza se v GoPay star\u00e1 o marketing a komunikaci. Rozhodn\u011b ho nesledujte na Twitteru.\",\"sameAs\":[\"https:\\\/\\\/x.com\\\/janvodicka\"],\"url\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/author\\\/jan-vodicka\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Koronavirus a e-shopy. Za co \u010ce\u0161i utr\u00e1celi v posledn\u00edm \u010dtvrt roce? | GoPay blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gopay.com\/blog\/koronavirus-a-e-shopy-za-co-cesi-utraceli-v-poslednim-ctvrt-roce\/","og_locale":"cs_CZ","og_type":"article","og_title":"Koronavirus a e-shopy. Za co \u010ce\u0161i utr\u00e1celi v posledn\u00edm \u010dtvrt roce? | GoPay blog","og_description":"Kr\u00e1tce po propuknut\u00ed nemoci covid19 v \u010cR a vyhl\u00e1\u0161en\u00ed nouzov\u00e9ho stavu jsme v\u00e1m p\u0159inesli \u010derstv\u00fd p\u0159ehled zbo\u017e\u00ed, kter\u00e9 \u010ce\u0161i nakupovali p\u0159es platebn\u00ed br\u00e1nu nej\u010dast\u011bji.","og_url":"https:\/\/www.gopay.com\/blog\/koronavirus-a-e-shopy-za-co-cesi-utraceli-v-poslednim-ctvrt-roce\/","og_site_name":"GoPay blog","article_publisher":"https:\/\/www.facebook.com\/gopay.cz","article_published_time":"2020-07-02T11:31:49+00:00","article_modified_time":"2021-03-29T13:44:35+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2020\/07\/covid_eshopy.jpg","type":"image\/jpeg"}],"author":"Jan Vodi\u010dka","twitter_card":"summary_large_image","twitter_creator":"@janvodicka","twitter_site":"@gopaycz","twitter_misc":{"Napsal(a)":"Jan Vodi\u010dka","Odhadovan\u00e1 doba \u010dten\u00ed":"5 minut","Written by":"Jan Vodi\u010dka"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.gopay.com\/blog\/koronavirus-a-e-shopy-za-co-cesi-utraceli-v-poslednim-ctvrt-roce\/#article","isPartOf":{"@id":"https:\/\/www.gopay.com\/blog\/koronavirus-a-e-shopy-za-co-cesi-utraceli-v-poslednim-ctvrt-roce\/"},"author":{"name":"Jan Vodi\u010dka","@id":"https:\/\/www.gopay.com\/blog\/#\/schema\/person\/54c208d22dce2bc3b92ce555f83b3172"},"headline":"Koronavirus a e-shopy. Za co \u010ce\u0161i utr\u00e1celi v posledn\u00edm \u010dtvrt roce?","datePublished":"2020-07-02T11:31:49+00:00","dateModified":"2021-03-29T13:44:35+00:00","mainEntityOfPage":{"@id":"https:\/\/www.gopay.com\/blog\/koronavirus-a-e-shopy-za-co-cesi-utraceli-v-poslednim-ctvrt-roce\/"},"wordCount":1097,"commentCount":0,"image":{"@id":"https:\/\/www.gopay.com\/blog\/koronavirus-a-e-shopy-za-co-cesi-utraceli-v-poslednim-ctvrt-roce\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2020\/07\/covid_eshopy.jpg","keywords":["eshopy","koronavirus","online platby"],"articleSection":["E-commerce a online podnik\u00e1n\u00ed","Tiskov\u00e9 zpr\u00e1vy"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.gopay.com\/blog\/koronavirus-a-e-shopy-za-co-cesi-utraceli-v-poslednim-ctvrt-roce\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.gopay.com\/blog\/koronavirus-a-e-shopy-za-co-cesi-utraceli-v-poslednim-ctvrt-roce\/","url":"https:\/\/www.gopay.com\/blog\/koronavirus-a-e-shopy-za-co-cesi-utraceli-v-poslednim-ctvrt-roce\/","name":"Koronavirus a e-shopy. Za co \u010ce\u0161i utr\u00e1celi v posledn\u00edm \u010dtvrt roce? | GoPay blog","isPartOf":{"@id":"https:\/\/www.gopay.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.gopay.com\/blog\/koronavirus-a-e-shopy-za-co-cesi-utraceli-v-poslednim-ctvrt-roce\/#primaryimage"},"image":{"@id":"https:\/\/www.gopay.com\/blog\/koronavirus-a-e-shopy-za-co-cesi-utraceli-v-poslednim-ctvrt-roce\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2020\/07\/covid_eshopy.jpg","datePublished":"2020-07-02T11:31:49+00:00","dateModified":"2021-03-29T13:44:35+00:00","author":{"@id":"https:\/\/www.gopay.com\/blog\/#\/schema\/person\/54c208d22dce2bc3b92ce555f83b3172"},"breadcrumb":{"@id":"https:\/\/www.gopay.com\/blog\/koronavirus-a-e-shopy-za-co-cesi-utraceli-v-poslednim-ctvrt-roce\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gopay.com\/blog\/koronavirus-a-e-shopy-za-co-cesi-utraceli-v-poslednim-ctvrt-roce\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/www.gopay.com\/blog\/koronavirus-a-e-shopy-za-co-cesi-utraceli-v-poslednim-ctvrt-roce\/#primaryimage","url":"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2020\/07\/covid_eshopy.jpg","contentUrl":"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2020\/07\/covid_eshopy.jpg","width":1200,"height":800,"caption":"covid eshopy"},{"@type":"BreadcrumbList","@id":"https:\/\/www.gopay.com\/blog\/koronavirus-a-e-shopy-za-co-cesi-utraceli-v-poslednim-ctvrt-roce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"GoPay.com","item":"https:\/\/www.gopay.com\/cs\/"},{"@type":"ListItem","position":2,"name":"Dom\u016f","item":"https:\/\/www.gopay.com\/blog\/"},{"@type":"ListItem","position":3,"name":"Koronavirus a e-shopy. Za co \u010ce\u0161i utr\u00e1celi v posledn\u00edm \u010dtvrt roce?"}]},{"@type":"WebSite","@id":"https:\/\/www.gopay.com\/blog\/#website","url":"https:\/\/www.gopay.com\/blog\/","name":"GoPay blog","description":"\u010cl\u00e1nky, n\u00e1vody, srovn\u00e1n\u00ed z ze sv\u011bta e-commerce a online plateb.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gopay.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Person","@id":"https:\/\/www.gopay.com\/blog\/#\/schema\/person\/54c208d22dce2bc3b92ce555f83b3172","name":"Jan Vodi\u010dka","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/565051392e2c8925d0680f4210a39f8d5f56db15c96d96756924f1e4b263960a?s=96&d=mm&r=g505f63adc134ea94f1e5bbd4578a2b96","url":"https:\/\/secure.gravatar.com\/avatar\/565051392e2c8925d0680f4210a39f8d5f56db15c96d96756924f1e4b263960a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/565051392e2c8925d0680f4210a39f8d5f56db15c96d96756924f1e4b263960a?s=96&d=mm&r=g","caption":"Jan Vodi\u010dka"},"description":"Honza se v GoPay star\u00e1 o marketing a komunikaci. Rozhodn\u011b ho nesledujte na Twitteru.","sameAs":["https:\/\/x.com\/janvodicka"],"url":"https:\/\/www.gopay.com\/blog\/author\/jan-vodicka\/"}]}},"_links":{"self":[{"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/posts\/6372","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/comments?post=6372"}],"version-history":[{"count":8,"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/posts\/6372\/revisions"}],"predecessor-version":[{"id":6381,"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/posts\/6372\/revisions\/6381"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/media\/6380"}],"wp:attachment":[{"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/media?parent=6372"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/categories?post=6372"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/tags?post=6372"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/coauthors?post=6372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}