{"id":6129,"date":"2020-03-17T13:03:53","date_gmt":"2020-03-17T12:03:53","guid":{"rendered":"https:\/\/www.gopay.com\/blog\/?p=6129"},"modified":"2021-03-29T16:17:26","modified_gmt":"2021-03-29T14:17:26","slug":"jak-koronavirus-zmenil-nakupni-chovani-cechu-na-internetu","status":"publish","type":"post","link":"https:\/\/www.gopay.com\/blog\/jak-koronavirus-zmenil-nakupni-chovani-cechu-na-internetu\/","title":{"rendered":"Jak koronavirus zm\u011bnil n\u00e1kupn\u00ed chov\u00e1n\u00ed \u010cech\u016f na internetu?"},"content":{"rendered":"\n

Jak moc se v dob\u011b pandemie koronaviru zm\u011bnilo n\u00e1kupn\u00ed chov\u00e1n\u00ed \u010cech\u016f na internetu?<\/p>\n\n\n\n

V GoPay jsme pro\u0161li v\u0161echny kategorie e-shop\u016f a web\u016f, kter\u00e9 nab\u00edzej\u00ed sv\u00e9 zbo\u017e\u00ed online, a porovnali jsme jejich objemy plateb v posledn\u00edch 14 dnech<\/strong>. <\/p>\n\n\n\n\n\n\n\n

Kter\u00e9 kategorie se setkaly s nep\u0159\u00edjemn\u00fdmi poklesy <\/strong>plateb a kter\u00e9 naopak sv\u00e9 prodeje pos\u00edlily<\/strong>?<\/p>\n\n\n\n

Kategorie, ve kter\u00fdch do\u0161lo k nejv\u011bt\u0161\u00edmu poklesu plateb <\/h2>\n\n\n\n

K nejv\u011bt\u0161\u00edmu \u00fatlumu p\u0159irozen\u011b do\u0161lo v kategorii vstupenky <\/strong>a cestov\u00e1n\u00ed<\/strong>. Zat\u00edmco je\u0161t\u011b b\u011bhem \u00fanora m\u011bly tyto kategorie celkem obvykl\u00e9 oto\u010de, s p\u0159\u00edchodem prvn\u00edch naka\u017een\u00fdch pacient\u016f na za\u010d\u00e1tku b\u0159ezna<\/strong> se za\u010daly pomalu propad\u00e1vat. <\/p>\n\n\n\n

Cestov\u00e1n\u00ed <\/h3>\n\n\n\n

V kategorii cestov\u00e1n\u00ed, do kter\u00e9 pat\u0159\u00ed cestovn\u00ed kancel\u00e1\u0159e<\/strong>, r\u016fzn\u00e9 rekrea\u010dn\u00ed pobyty <\/strong>a ubytov\u00e1n\u00ed<\/strong>, do\u0161lo v minul\u00e9m t\u00fddnu k v\u00fdrazn\u00e9mu \u00fatlumu plateb, u n\u011bkter\u00fdch obchodn\u00edk\u016f mluv\u00edme i o vy\u0161\u0161\u00edch des\u00edtk\u00e1ch procent<\/strong>. <\/p>\n\n\n\n

Poklesy prodej\u016f vid\u00edme ale i u prodejc\u016f j\u00edzdenek vnitrost\u00e1tn\u00ed dopravy, a to jak u autobusov\u00fdch<\/strong>, tak vlakov\u00fdch <\/strong>dopravc\u016f. <\/p>\n\n\n\n

V\u00fdjimkou jsou slu\u017eby m\u011bstsk\u00e9 integrovan\u00e9 dopravy, u kter\u00fdch jsou po\u010dty objedn\u00e1vek v\u00edcem\u00e9n\u011b stejn\u00e9. D\u016fvodem bude nejsp\u00ed\u0161 fakt, \u017ee se lid\u00e9 pot\u0159ebuj\u00ed p\u0159epravovat v r\u00e1mci m\u011bsta do pr\u00e1ce, na n\u00e1kupy, apod. <\/p>\n\n\n\n

Vstupenky <\/h3>\n\n\n\n

U kategorie vstupenek, zejm\u00e9na na kulturn\u00ed p\u0159edstaven\u00ed<\/strong>, jako jsou divadla nebo kina se pokles plateb projevuje zat\u00edm postupn\u011b. N\u011bkter\u00e9 firmy, zejm\u00e9na ty, kter\u00e9 nab\u00edzej\u00ed \u0161kolen\u00ed, konference, nebo v\u00fdstavy, pr\u016fb\u011bh t\u011bchto akc\u00ed zat\u00edm do\u010dasn\u011b pozastavuj\u00ed a hledaj\u00ed n\u00e1hradn\u00ed term\u00edny pro kon\u00e1n\u00ed. Z\u00e1kazn\u00edk\u016fm tak pen\u00edze ihned nevrac\u00ed, ale platnost vstupenek prodlu\u017euj\u00ed. K tomuto kroku jsme p\u0159istoupili i v p\u0159\u00edpad\u011b Online d\u00edlny<\/a>, jej\u00ed\u017e p\u016fvodn\u00ed datum jsme p\u0159esunuli na 29.5.<\/strong><\/p>\n\n\n\n

U jin\u00fdch obchodn\u00edk\u016f, zejm\u00e9na provozovatel\u016f kin nebo divadel se setk\u00e1v\u00e1me s vy\u0161\u0161\u00edm po\u010dtem refundovan\u00fdch<\/strong> (vracen\u00fdch) plateb. <\/p>\n\n\n\n

Ke v\u0161em pokles\u016fm ve v\u00fd\u0161e zm\u00edn\u011bn\u00fdch kategori\u00edch do\u0161lo je\u0161t\u011b p\u0159ed t\u00edm, ne\u017e minul\u00fd p\u00e1tek 13. b\u0159ezna vl\u00e1da zak\u00e1zala ob\u010dan\u016fm vycestovat mimo \u00fazem\u00ed \u010cR a ne\u017e v ned\u011bli 15. b\u0159ezna vyhl\u00e1sila celost\u00e1tn\u00ed karant\u00e9nu. <\/p>\n\n\n\n

Proto i v n\u00e1sleduj\u00edc\u00edch dnech o\u010dek\u00e1v\u00e1me v\u00fdrazn\u011bj\u0161\u00ed poklesy a refundace u prodejc\u016f vstupenek a z\u00e1jezd\u016f. <\/p>\n\n\n\n

Kter\u00e1 odv\u011btv\u00ed naopak pos\u00edlila?<\/h2>\n\n\n\n

Zat\u00edmco cestovky a vstupenk\u00e1\u0159i za\u017e\u00edvaj\u00ed kru\u0161n\u00e9 \u010dasy, jin\u00ed internetov\u00ed obchodn\u00edci si na klesaj\u00edc\u00ed popt\u00e1vku z\u00e1kazn\u00edk\u016f st\u011b\u017eovat nemohou. Pr\u00e1v\u011b naopak. <\/p>\n\n\n\n

Kter\u00e9 kategorie si v minul\u00e9m t\u00fddnu polep\u0161ily oproti t\u00fddn\u016fm p\u0159edchoz\u00edm?<\/p>\n\n\n\n

Internetov\u00e9 l\u00e9k\u00e1rny, dopl\u0148ky stravy a fitness sm\u011bsi <\/h3>\n\n\n\n

Internetov\u00e9 l\u00e9k\u00e1rny, kter\u00e9 m\u00e1me v na\u0161em portfoliu, p\u0159ekvapiv\u011b nezaznamenaly \u017e\u00e1dn\u00e9 v\u00fdrazn\u011bj\u0161\u00ed n\u00e1r\u016fsty plateb co do prodan\u00fdch l\u00e9k\u016f. Na dra\u010dku \u0161ly p\u0159edev\u0161\u00edm dopl\u0148ky stravy<\/strong> a bylinn\u00e9 p\u0159\u00edpravky<\/strong>, kde jsme za minul\u00fd t\u00fdden spo\u010d\u00edtali n\u00e1r\u016fsty i ve vy\u0161\u0161\u00edch stovk\u00e1ch procent<\/strong>, konkr\u00e9tn\u011b o 600 %<\/strong>. Krom\u011b vitam\u00edn\u016f<\/strong>, p\u0159\u00edrodn\u00edch kapsl\u00ed<\/strong> nebo bylinn\u00fdch sm\u011bs\u00ed<\/strong> a \u010daj\u016f <\/strong>z\u00e1kazn\u00edci hojn\u011b objedn\u00e1vali i fitness dopl\u0148ky stravy<\/strong> a r\u016fzn\u00e9 p\u0159\u00edpravky pro sportovce, jako jsou proteiny v pr\u00e1\u0161ku<\/strong>, kolagen<\/strong>, BCAA aminokyseliny<\/strong> nebo sm\u011bsi pro p\u0159\u00edpravu n\u00edzkokalorick\u00fdch j\u00eddel<\/strong>. <\/p>\n\n\n\n

V kategorii dopl\u0148k\u016f stravy se velmi da\u0159ilo i mal\u00fdm obchodn\u00edk\u016fm<\/strong>. Zat\u00edmco jejich t\u00fddenn\u00ed obraty tradi\u010dn\u011b dosahuj\u00ed sp\u00ed\u0161e ni\u017e\u0161\u00edch jednotek tis\u00edc, minul\u00fd t\u00fdden dok\u00e1zaly sv\u00e9 obraty zv\u011bt\u0161it i o desetin\u00e1sobek<\/strong>. <\/p>\n\n\n\n

V posledn\u00edch dnech jsou velmi obl\u00edben\u00e9 i n\u00e1pojov\u00e9 sm\u011bsi ve form\u011b pr\u00e1\u0161ku, kter\u00e9 nahrazuj\u00ed plnohodnotn\u00e9 j\u00eddlo. V t\u00e9to kategorii jsme zaznamenali i 300% n\u00e1r\u016fst<\/strong>. <\/p>\n\n\n\n

Potraviny<\/h3>\n\n\n\n

Doslova \u017en\u011b za\u017e\u00edvaj\u00ed prodejci potravin<\/strong>. Z\u00e1kazn\u00edci maj\u00ed z\u00e1jem o online prodej potravin v\u0161eho druhu – krom\u011b klasick\u00fdch potravin popt\u00e1vaj\u00ed i lok\u00e1ln\u00ed produkty, dov\u00e1\u017een\u00e9 v bed\u00fdnk\u00e1ch. St\u011b\u017eovat si nemohou ani specializovan\u00ed a \u00fazce zam\u011b\u0159en\u00ed prodejci, kte\u0159\u00ed nab\u00edzej\u00ed dom\u00e1c\u00ed <\/strong>a ru\u010dn\u011b vyr\u00e1b\u011bn\u00e9 produkty<\/strong>, dov\u00e1\u017eej\u00ed \u010daj<\/strong>, k\u00e1vu<\/strong>, \u010dokol\u00e1du<\/strong>, o\u0159echy<\/strong>, nebo ko\u0159en\u00ed<\/strong>. Na sv\u00e9 si p\u0159ijdou i vina\u0159i <\/strong>a obecn\u011b prodejci alkoholick\u00fdch n\u00e1poj\u016f<\/strong>. \u010ce\u0161i se tak\u00e9 neboj\u00ed italsk\u00fdch potravin, ve velk\u00e9m objedn\u00e1vaj\u00ed t\u011bstoviny, s\u00fdry, v\u00edna a dal\u0161\u00edch italsk\u00e9 pochoutky. 
<\/p>\n\n\n\n

N\u00e1r\u016fsty v t\u00e9to kategorii za minul\u00fd t\u00fdden sahaly k vy\u0161\u0161\u00edm stovk\u00e1m procent<\/strong> a p\u0159edpokl\u00e1d\u00e1me, \u017ee v souvislosti s omezen\u00fdm pohybem osob bude tato kategorie posilovat i nad\u00e1le. <\/p>\n\n\n\n

Zdravotn\u00ed pom\u016fcky<\/h3>\n\n\n\n

Pod pojmem zdravotn\u00ed pom\u016fcky si jist\u011b p\u0159edstav\u00edte rou\u0161ky nebo respir\u00e1tory, jejich fenom\u00e9nem se ale budeme zab\u00fdvat d\u00e1le v \u010dl\u00e1nku. <\/p>\n\n\n\n

Za pozornost stoj\u00ed n\u00e1r\u016fst plateb za zbo\u017e\u00ed jako jsou tejpovac\u00ed p\u00e1sky<\/strong>, korektory dr\u017een\u00ed zad<\/strong>, r\u016fzn\u00e9 polohovac\u00ed pom\u016fcky pro zdrav\u00e9 sezen\u00ed<\/strong>, apod. Ke zv\u00fd\u0161en\u00e9mu z\u00e1jmu doch\u00e1zelo minul\u00fd t\u00fdden, kdy se lid\u00e9 z\u0159ejm\u011b za\u010dali p\u0159ipravovat na pr\u00e1ci z domova a celodenn\u00ed sezen\u00ed u po\u010d\u00edta\u010de. <\/p>\n\n\n\n

Drogerie a kosmetika<\/h3>\n\n\n\n

V t\u00e9to kategorii jsme minul\u00fd t\u00fdden mohli vid\u011bt n\u00e1r\u016fsty a\u017e o 1 tis\u00edc procent.<\/strong> Zv\u00fd\u0161en\u00fd z\u00e1jem se t\u00fdkal zejm\u00e9na \u010distic\u00edch <\/strong>a dezinfek\u010dn\u00edch p\u0159\u00edpravk\u016f<\/strong>, co\u017e jist\u011b nikoho nep\u0159ekvap\u00ed. <\/p>\n\n\n\n

D\u00e1le z\u00e1kazn\u00edci v\u00edce objedn\u00e1vali i kosmetiku <\/strong>a dal\u0161\u00ed drogistick\u00e9 <\/strong>zbo\u017e\u00ed, jako kr\u00e9my, sprchov\u00e9 gely, \u0161ampony, zubn\u00ed pasty, apod. <\/p>\n\n\n\n

Pot\u0159eby pro dom\u00e1c\u00ed mazl\u00ed\u010dky<\/h3>\n\n\n\n

V minul\u00e9m t\u00fddnu z\u00e1kazn\u00edci nezapom\u00ednali ani na sv\u00e9 \u010dty\u0159noh\u00e9 mil\u00e1\u010dky. Krmiva a chovatelsk\u00e9 pot\u0159eby obecn\u011b se t\u011b\u0161ily n\u00e1r\u016fst\u016fm ve vy\u0161\u0161\u00edch stovk\u00e1ch procent<\/strong>. <\/p>\n\n\n\n

Elektronika<\/h3>\n\n\n\n

Zv\u00fd\u0161en\u00e9ho z\u00e1jmu ze strany z\u00e1kazn\u00edk\u016f se minul\u00fd t\u00fdden mohla t\u011b\u0161it i elektronika<\/strong>, u kter\u00e9 do\u0161lo k n\u00e1r\u016fst\u016fm o des\u00edtky procent<\/strong>. Fr\u010dely notebooky<\/strong>, webov\u00e9 kamery<\/strong>, tisk\u00e1rny <\/strong>a dal\u0161\u00ed kancel\u00e1\u0159sk\u00e9 vybaven\u00ed. Zv\u00fd\u0161en\u00fd z\u00e1jem o toto zbo\u017e\u00ed se d\u00e1 jednozna\u010dn\u011b p\u0159i\u010d\u00edst aktu\u00e1ln\u00ed situaci, kdy spousta firem zavedla plo\u0161n\u00fd home office a pot\u0159ebovala sv\u00e9 zam\u011bstnance pat\u0159i\u010dn\u011b vybavit. <\/p>\n\n\n\n

Podnikatel\u00e9 tak\u00e9 objedn\u00e1vali EET kasy,<\/strong> nebo\u0165 navzdory situaci odlo\u017een\u00ed EET ministerstvo financ\u00ed nepl\u00e1nuje a chce jej od 1.5. zav\u00e9st pro vybran\u00e9 sektory<\/a>, jako jsou nap\u0159\u00edklad \u0159emesln\u00edci, kade\u0159nick\u00e9, mas\u00e9rsk\u00e9 a dal\u0161\u00ed. <\/p>\n\n\n\n

E-booky a online kurzy<\/h3>\n\n\n\n

\u010ce\u0161i se cht\u011bj\u00ed vzd\u011bl\u00e1vat i za \u010das\u016f koronaviru.<\/p>\n\n\n\n

O slovo se toti\u017e za\u010daly hl\u00e1sit tak\u00e9 e-booky<\/strong>, jejich\u017e popularita v posledn\u00edch letech sp\u00ed\u0161e sl\u00e1bne. Lid\u00e9 m\u011bli z\u00e1jem p\u0159edev\u0161\u00edm o e-booky, kter\u00e9 se v\u011bnuj\u00ed zdrav\u00ed, hubnut\u00ed, ale i investov\u00e1n\u00ed, pr\u00e1ce na d\u00e1lku, v\u00fduce jazyk\u016f a cestov\u00e1n\u00ed. <\/p>\n\n\n\n

Zru\u0161en\u00ed hromadn\u00fdch akc\u00ed, kter\u00e9 nep\u0159\u00edjemn\u011b ovlivnilo po\u0159\u00e1d\u00e1n\u00ed \u017eiv\u00fdch konferenc\u00ed, \u0161kolen\u00ed a dal\u0161\u00edch akc\u00ed edukativn\u00edho charakteru, p\u0159ineslo zv\u00fd\u0161en\u00fd z\u00e1jem o online kurzy<\/strong>. Za minul\u00fd t\u00fdden jsme u vybran\u00fdch kurz\u016f zpozorovali n\u00e1r\u016fsty a\u017e o stovky procent<\/strong>. <\/p>\n\n\n\n

Podobn\u011b jako u e-book\u016f, i u online kurz\u016f z\u00e1kazn\u00edci sahali po online v\u00fduce jazyk\u016f, d\u00e1le je tak\u00e9 zaj\u00edmaly marketingov\u00e9 kurzy, nebo r\u016fzn\u00e1 poradenstv\u00ed ve v\u0161ech mo\u017en\u00fdch oblastech, v\u010detn\u011b zdrav\u00ed a psychologie. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Jak na rostouc\u00ed popt\u00e1vku po pom\u016fck\u00e1ch zareagovaly \u010desk\u00e9 e-shopy?<\/h2>\n\n\n\n

Koncem \u00fanora se v souvislosti se \u0161\u00ed\u0159en\u00edm koronaviru \u010ce\u0161i za\u010dali skokov\u011b zaj\u00edmat o n\u00e1kup ochrann\u00fdch pom\u016fcek, jako jsou rou\u0161ky<\/strong>, respir\u00e1tory<\/strong>, dezinfek\u010dn\u00ed gely<\/strong>, a dal\u0161\u00ed. Podle dat z platformy Shoptet <\/a>doch\u00e1zelo skrze internetov\u00e9 vyhled\u00e1va\u010de Google a Seznam a\u017e k 200 tis\u00edc\u016fm<\/strong> hled\u00e1n\u00ed kl\u00ed\u010dov\u00e9ho slova \u201crespir\u00e1tor<\/em>\u201d denn\u011b. A prodej dezinfek\u010dn\u00edch gel\u016f p\u0159ekro\u010dil a\u017e 25 n\u00e1sobek b\u011b\u017en\u00e9ho pr\u016fm\u011bru<\/strong>. <\/p>\n\n\n\n

Obrovsk\u00e9ho n\u00e1rustu popt\u00e1vky si v\u0161imli i internetov\u00ed prodejci, kte\u0159\u00ed cht\u011bli situace n\u00e1le\u017eit\u011b vyu\u017e\u00edt<\/a>. <\/p>\n\n\n\n

N\u011bkter\u00e9 e-shopy, zam\u011b\u0159en\u00e9 prim\u00e1rn\u011b na \u00fapln\u011b jin\u00fd typ zbo\u017e\u00ed, za\u010daly p\u0159id\u00e1vat zbo\u017e\u00ed preventivn\u00edho charakteru, jako nap\u0159\u00edklad v\u00fd\u0161e zm\u00edn\u011bn\u00e9 rou\u0161ky. Toto zbo\u017e\u00ed za\u010daly postupn\u011b p\u0159id\u00e1vat prodejci, kte\u0159\u00ed byli na prodej ochrann\u00fdch pom\u016fcek, zejm\u00e9na t\u011bch pracovn\u00edch (ochrann\u00e9 rukavice, br\u00fdle, helmy, apod.) zam\u011b\u0159eny u\u017e d\u0159\u00edve. <\/p>\n\n\n\n

Rou\u0161ky se ale dostaly i do sortimentu e-shop\u016f, kte\u0159\u00ed maj\u00ed b\u011b\u017en\u011b k prodeji ochrann\u00fdch pom\u016fcek daleko, nicm\u00e9n\u011b cht\u011bly vyu\u017e\u00edt situace a za\u010daly vedle oble\u010den\u00ed, bot, hodinek a dal\u0161\u00edch nab\u00edzet i rou\u0161ky. Takov\u00fdch e-shop\u016f, kter\u00e9 vyu\u017e\u00edvaj\u00ed platebn\u00ed br\u00e1ny GoPay, jsme zaznamenali des\u00edtky<\/strong>. <\/p>\n\n\n\n

Objevily se tak\u00e9 e-shopy, kter\u00e9 vznikly pouze za \u00fa\u010delem prodej rou\u0161ek a respir\u00e1tor\u016f<\/strong> a kter\u00e9 vznikly bezprost\u0159edn\u011b pot\u00e9, co se koronaviru a obav\u00e1m z jeho \u0161\u00ed\u0159en\u00ed v \u010cech\u00e1ch za\u010dalo dost\u00e1vat v\u00fdrazn\u011bj\u0161\u00ed pozornosti ze strany \u010desk\u00fdch m\u00e9di\u00ed. <\/p>\n\n\n\n

Jednotky t\u011bchto e-shop\u016f se zaregistrovaly i v na\u0161em platebn\u00edm syst\u00e9mu. V tom sam\u00e9m okam\u017eiku ale p\u0159i\u0161el z\u00e1kaz prodeje rou\u0161ek a respir\u00e1tor\u016f soukrom\u00fdm osob\u00e1m<\/strong>, tak\u017ee jsme s t\u011bmito obchodn\u00edky odm\u00edtli nav\u00e1z\u00e1n\u00ed spolupr\u00e1ce<\/strong>. <\/p>\n\n\n\n

Co k situaci \u0159\u00edkaj\u00ed samotn\u00e9 e-shopy?<\/h2>\n\n\n\n

Podle \u00fadaj\u016f Shoptet<\/a>, nejv\u011bt\u0161\u00edho dodavatele e-shopov\u00e9ho \u0159e\u0161en\u00ed v \u010cech\u00e1ch, pod jeho\u017e k\u0159\u00eddly se aktu\u00e1ln\u011b nach\u00e1z\u00ed 19 tis\u00edc e-shop\u016f, se t\u00e9m\u011b\u0159 polovina (40 %<\/strong>) \u010desk\u00fdch e-shop\u016f pot\u00fdk\u00e1 v posledn\u00edch t\u00fddnech s nedostatkem sortimentu dov\u00e1\u017een\u00e9ho ze zahrani\u010d\u00ed<\/strong>. \u201cE-shop\u016f, kter\u00e9 prod\u00e1vaj\u00ed zbo\u017e\u00ed p\u0159\u00edmo z \u010c\u00edny, je p\u0159ibli\u017en\u011b \u010dtvrtina z celkov\u00e9ho po\u010dtu. Pot\u00ed\u017ee se z\u00e1sobov\u00e1n\u00edm se u t\u011bchto obchod\u016f projevuje u sedmdes\u00e1ti procent z nich\u201d<\/em>, uv\u00e1d\u00ed Miroslav U\u010fan<\/strong>, CEO Shoptetu. <\/p>\n\n\n\n

Tento probl\u00e9m se nejv\u00edce dot\u00fdk\u00e1 e-shop\u016f s m\u00f3dou<\/strong>, proto\u017ee jsou z\u00e1visl\u00e9 na dovozu zbo\u017e\u00ed z \u010c\u00edny nebo jin\u00fdch asijsk\u00fdch st\u00e1t\u016f. Z\u00e1rove\u0148 U\u010fan dod\u00e1v\u00e1, \u017ee popt\u00e1vka z\u00e1kazn\u00edk\u016f po oble\u010den\u00ed zat\u00edm neub\u00fdv\u00e1. <\/p>\n\n\n\n

Jestli ale z\u00e1jem z\u00e1kazn\u00edk\u016f o online nakupov\u00e1n\u00ed p\u0159etrv\u00e1 i nad\u00e1le, si netrouf\u00e1 nikdo \u0159\u00edct. <\/p>\n\n\n\n

Budou sm\u011bt e-shopy i nad\u00e1le fungovat?<\/h2>\n\n\n\n

I p\u0159esto, \u017ee maloobchodn\u00ed prodejny mus\u00ed z\u016fstat zav\u0159en\u00e9 (a\u017e na v\u00fdjimky), e-shopov\u00e9 prodejny mohou fungovat a prod\u00e1vat zbo\u017e\u00ed i d\u00e1le<\/a>. Paradoxn\u011b ale m\u016f\u017eete prodejnu nechat otev\u0159enou pro \u00fa\u010dely vyd\u00e1n\u00ed zbo\u017e\u00ed<\/strong>, jej\u00ed\u017e dovoz si z\u00e1kazn\u00edk objednal skrze t\u0159et\u00ed stranu, jako nap\u0159\u00edklad Z\u00e1silkovnu <\/strong>nebo \u010ceskou po\u0161tu<\/strong>. Tyto slu\u017eby budou tak i nad\u00e1le zaji\u0161\u0165ovat logistiku zbo\u017e\u00ed. <\/p>\n\n\n\n

Je t\u0159eba tak\u00e9 dodat, \u017ee v souvislosti s p\u0159\u00edsn\u011bj\u0161\u00edmi hygienick\u00fdmi opat\u0159en\u00edmi p\u0159epravci do\u010dasn\u011b ru\u0161\u00ed platbu v hotovosti a mnoh\u00e9 e-shopy tento trend kop\u00edruj\u00ed, kdy\u017e ru\u0161\u00ed dob\u00edrku a up\u0159ednost\u0148uj\u00ed platby kartou<\/strong> p\u0159es platebn\u00ed br\u00e1nu. <\/p>\n\n\n\n

Co \u0159\u00edct z\u00e1v\u011brem?<\/h2>\n\n\n\n

Sou\u010dasn\u00e1 situace m\u016f\u017ee m\u00edt pozitivn\u00ed vliv na obrat \u010desk\u00e9 e-commerce. Lid\u00e9 budou v\u00edce doma, logicky tak budou m\u00edt i z\u00e1jem o online nakupov\u00e1n\u00ed. <\/p>\n\n\n\n

Jestli tento trend vydr\u017e\u00ed i nad\u00e1le, se teprve uk\u00e1\u017ee. <\/p>\n","protected":false},"excerpt":{"rendered":"

Jak moc se v dob\u011b pandemie koronaviru zm\u011bnilo n\u00e1kupn\u00ed chov\u00e1n\u00ed \u010cech\u016f na internetu? V GoPay jsme pro\u0161li v\u0161echny kategorie e-shop\u016f a web\u016f, kter\u00e9 nab\u00edzej\u00ed sv\u00e9 zbo\u017e\u00ed online, a porovnali jsme jejich objemy plateb v posledn\u00edch 14 dnech.<\/p>\n","protected":false},"author":8,"featured_media":6342,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,5,9],"tags":[25,27],"coauthors":[13],"class_list":["post-6129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktuality-novinky-platebni-brana-gopay","category-e-commerce-online-podnikani","category-tiskove-zpravy","tag-online-platby","tag-tiskova-zprava"],"acf":[],"yoast_head":"\nJak koronavirus zm\u011bnil n\u00e1kupn\u00ed chov\u00e1n\u00ed \u010cech\u016f na internetu? | GoPay blog<\/title>\n<meta name=\"description\" content=\"Koronavirus a \u010desk\u00e9 e-shopy. 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