N\u011bkter\u00e9 e-shopy tak kon\u010d\u00ed<\/strong>, nebo se z nich st\u00e1vaj\u00ed „m\u011bsta duch\u016f\u201d.<\/p>\n\n\n\nA v roce 2020 se bude situace jen stup\u0148ovat. V\u00edc ne\u017e kdy jindy se uk\u00e1\u017ee, \u017ee chcete-li podnikat, mus\u00edte m\u00edt n\u011bco nav\u00edc. N\u011bco, o co budou z\u00e1kazn\u00edci st\u00e1t. N\u011bco, co v\u00e1s odli\u0161\u00ed od konkurence. <\/p>\n\n\n\n
2. Na co se maj\u00ed e-shopy p\u0159ipravit? S \u010d\u00edm se budou muset letos poprat? <\/h4>\n\n\n\n T\u00edm, jak e-commerce v \u010cR roste, budeme nepochybn\u011b \u010delit rostouc\u00edm cen\u00e1m<\/strong> – a\u0165 u\u017e se bav\u00edme o cen\u00e1ch za reklamu samotnou (bannery, PPC, zbo\u017eov\u00e9 srovn\u00e1va\u010de\u2026), tak i za slu\u017eby ve v\u0161ech oblastech. N\u00e1klady porostou a e-shopa\u0159i se s t\u00edm budou muset vypo\u0159\u00e1dat. <\/p>\n\n\n\nJednou z velmi d\u016fle\u017eit\u00fdch oblast\u00ed, na kterou se bude t\u0159eba zam\u011b\u0159it, bude spr\u00e1vn\u00fd v\u00fdb\u011br partner\u016f<\/strong>. Ka\u017ed\u00fd se chce sv\u00e9st tam, kde te\u010dou pen\u00edze proudem, a u\u017e v posledn\u00edch 3 letech zaznamen\u00e1v\u00e1me obrovsk\u00fd n\u00e1r\u016fst po\u010dtu konzultant\u016f, agentur, e-shopov\u00fdch \u0159e\u0161en\u00ed a n\u00e1stroj\u016f, kter\u00e9 slibuj\u00ed (n\u011bkdy a\u017e z\u00e1zra\u010dn\u00e9) nav\u00fd\u0161en\u00ed ziskovosti. Ne ka\u017ed\u00fd dok\u00e1\u017ee ale sv\u00fdm slib\u016fm dost\u00e1t a tak volba n\u00e1stroj\u016f, t\u00fdmu, konzultant\u016f i e-shopov\u00fdch \u0159e\u0161en\u00ed, dopravc\u016f, platebn\u00edch bran a dal\u0161\u00edch spole\u010dn\u00edk\u016f bude existen\u010dn\u011b d\u016fle\u017eit\u00e1.<\/p>\n\n\n\n 3. Dok\u00e1\u017eete odhadnout, jak\u00e9 kategorie e-shop\u016f budou letos na vzestupu a kter\u00e9 naopak v pozad\u00ed? <\/h4>\n\n\n\n Jsem p\u0159esv\u011bd\u010den, \u017ee st\u00e1le v\u00edce se budou hn\u00e1t na vy\u0161\u0161\u00ed p\u0159\u00ed\u010dky kategorie se spot\u0159ebn\u00edm zbo\u017e\u00edm, jako je nap\u0159\u00edklad drogerie<\/strong>. U sv\u00fdch klient\u016f, kte\u0159\u00ed podobn\u00e9 zbo\u017e\u00ed prod\u00e1vaj\u00ed, pozorujeme za posledn\u00ed rok velk\u00fd n\u00e1r\u016fst. Z\u00e1rove\u0148 ale TOP p\u0159\u00ed\u010dky, na kter\u00fdch je nap\u0159\u00edklad oble\u010den\u00ed<\/strong>, d\u011btsk\u00e9 zbo\u017e\u00ed<\/strong>, elektronika<\/strong>, nebo i pot\u0159eby pro d\u016fm a zahradu<\/strong>, dle m\u00e9ho z\u016fstanou obsazen\u00e9 stejn\u011b, mo\u017en\u00e1 se jen lehce zam\u00edch\u00e1 po\u0159ad\u00edm.<\/p>\n\n\n\n
Pro \u00fasp\u011bch mal\u00fdch a st\u0159edn\u00edch e-shop\u016f bude extr\u00e9mn\u011b d\u016fle\u017eit\u00fd fokus na pot\u0159eby sv\u00fdch z\u00e1kazn\u00edk\u016f v konkr\u00e9tn\u00ed oblasti.<\/strong> <\/div><\/div>\n\n\n\n 4. Do \u010deho by e-shopy m\u011bly letos investovat? Co by nem\u011blo uniknout jejich pozornosti? <\/h4>\n\n\n\n Ur\u010dit\u011b doporu\u010duji se v roce 2020 v\u011bnovat pozn\u00e1v\u00e1n\u00ed sv\u00fdch z\u00e1kazn\u00edk\u016f<\/strong>. Pokud chce n\u011bjak\u00fd projekt usp\u011bt, mus\u00ed b\u00fdt dobr\u00fd, mus\u00ed b\u00fdt u\u017eite\u010dn\u00fd. A toho nedos\u00e1hnete, pokud nem\u00e1te jasno v tom, co va\u0161i z\u00e1kazn\u00edci cht\u011bj\u00ed, co pot\u0159ebuj\u00ed a co je t\u00e1hne pr\u00e1v\u011b k v\u00e1m. T\u00edm, jak roste nap\u0159\u00edklad Alza (v roce 2019 o 17,6 % na 29,3 mld. K\u010d), kter\u00e1 je ve sv\u00e9 podstat\u011b online hypermarketem se zbo\u017e\u00edm v\u0161eho druhu, je jasn\u00e9, \u017ee je pro \u00fasp\u011bch mal\u00fdch a st\u0159edn\u00edch e-shop\u016f extr\u00e9mn\u011b d\u016fle\u017eit\u00fd fokus na pot\u0159eby sv\u00fdch z\u00e1kazn\u00edk\u016f v konkr\u00e9tn\u00ed oblasti<\/strong>. <\/p>\n\n\n\nRadek Hud\u00e1k, marketingov\u00fd \u0159editel v Shoptet <\/h2>\n\n\n\n
1. Jak\u00e9 trendy \u010deskou e-commerce letos \u010dekaj\u00ed? <\/h4>\n\n\n\n O trendech a technologick\u00fdch novink\u00e1ch v e-commerce se mluv\u00ed roky a nic z\u00e1sadn\u00edho se ned\u011bje. Tak\u017ee v tomto ohledu jsem m\u00edrn\u011b skeptick\u00fd. Vy\u0161\u0161\u00edm prodej\u016fm budou nahr\u00e1vat sp\u00ed\u0161 postupn\u00e9 evoluce ne\u017e n\u011bjak\u00e1 z\u00e1sadn\u00ed revoluce. Obratu pom\u016f\u017ee r\u016fst internetov\u00e9 populace<\/strong> a stejn\u011b tak zrychlen\u00ed logistiky<\/strong>, nebo pr\u00e1v\u011b v\u00fd\u0161e zm\u00edn\u011bn\u00fd p\u0159esun dal\u0161\u00edch segment\u016f z klasick\u00e9ho prodeje do online prost\u0159ed\u00ed. <\/p>\n\n\n\nMysl\u00edm, \u017ee b\u011bhem p\u011bti let nenastane \u017e\u00e1dn\u00e1 v\u00fdrazn\u00e1 revoluce, kter\u00e1 by e-commerce prodeje posunula o des\u00edtky procent nahoru nebo dol\u016f. <\/p>\n\n\n\n
2. Na co se maj\u00ed e-shopy p\u0159ipravit? S \u010d\u00edm se budou muset letos poprat? <\/h4>\n\n\n\n Ur\u010dit\u011b bude doch\u00e1zet ke konsolidaci<\/strong>, a to hlavn\u011b v segmentech, kter\u00e9 jsou n\u00e1ro\u010dn\u00e9 a t\u011b\u017e\u00ed z velk\u00fdch objem\u016f. Nev\u011b\u0159\u00edm nap\u0159\u00edklad, \u017ee se udr\u017e\u00ed sou\u010dasn\u00fd po\u010det prodejc\u016f elektroniky, nebo \u017ee se objev\u00ed v\u00edc prodejc\u016f\/ rozvozc\u016f potravin. Po\u0159\u00e1d se ale na trhu budou dr\u017eet specializovan\u00e9 e-shopy<\/strong>, kter\u00e9 budou m\u00edt p\u0159idanou hodnotu pr\u00e1v\u011b v tom, \u017ee sv\u00e9mu segmentu rozum\u00ed.<\/p>\n\n\n\n 3. Dok\u00e1\u017eete odhadnout, jak\u00e9 kategorie e-shop\u016f budou letos na vzestupu a kter\u00e9 naopak v pozad\u00ed? <\/h4>\n\n\n\n Vznikaj\u00ed dv\u011b nov\u00e9 velk\u00e9 vertik\u00e1ly. Tou prvn\u00ed jsou pr\u00e1v\u011b potraviny <\/strong>a druhou, kter\u00e1 je i takov\u00fdm n\u00e1vratem, je prodej zbo\u017e\u00ed od lok\u00e1ln\u00edch v\u00fdrobc\u016f<\/strong>. Postupn\u011b se na internet p\u0159esune i v\u00edc prodej\u016f slu\u017eeb jako jsou mas\u00e1\u017ee nebo nap\u0159\u00edklad kade\u0159nictv\u00ed. V tomhle p\u0159\u00edpad\u011b ale p\u016fjde sp\u00ed\u0161 o rezerva\u010dn\u00ed syst\u00e9my, nebo darov\u00e1n\u00ed slu\u017eby jako d\u00e1rku respektive z\u00e1\u017eitku. Z\u00e1\u017eitky <\/strong>a slu\u017eby <\/strong>jsou podle m\u011b segmenty, kter\u00e9 v online prodej\u00edch je\u0161t\u011b masivn\u011b porostou. <\/p>\n\n\n\n Nev\u011b\u0159\u00edm nap\u0159\u00edklad, \u017ee se udr\u017e\u00ed sou\u010dasn\u00fd po\u010det prodejc\u016f elektroniky, nebo \u017ee se objev\u00ed v\u00edc prodejc\u016f\/ rozvozc\u016f potravin. Po\u0159\u00e1d se ale na trhu budou dr\u017eet specializovan\u00e9 e-shopy, kter\u00e9 budou m\u00edt p\u0159idanou hodnotu pr\u00e1v\u011b v tom, \u017ee sv\u00e9mu segmentu rozum\u00ed<\/strong>.<\/em> <\/div><\/div>\n\n\n\nObecn\u011b v\u011b\u0159\u00edm, \u017ee poroste jak\u00fdkoliv segment, kter\u00fd lidem d\u00edky n\u00e1kupu na internetu u\u0161et\u0159\u00ed \u010das, proto\u017ee to je jeden z hlavn\u00edch d\u016fvod\u016f, pro\u010d na internetu nakupuj\u00ed.<\/p>\n\n\n\n
4. Do \u010deho by e-shopy m\u011bly letos investovat? Co by nem\u011blo uniknout jejich pozornosti? <\/h4>\n\n\n\n Konkuren\u010dn\u00ed v\u00fdhody se dlouhodob\u011b nedaj\u00ed budovat nap\u0159\u00edklad jen cenou, nebo \u0161\u00ed\u0159\u00ed sortimentu.budov\u00e1n\u00ed d\u016fv\u011bryhodn\u00e9 zna\u010dky<\/strong> a poctivou pr\u00e1ci se z\u00e1kazn\u00edky, tedy skv\u011bl\u00fd p\u0159\u00edstup k \u0159e\u0161en\u00ed dotaz\u016f\/reklamac\u00ed a podobn\u011b. Z\u00e1rove\u0148 i spr\u00e1vnou optimalizaci n\u00e1klad\u016f<\/strong> na v\u00fdvoj, marketing a logistiku, proto\u017ee tohle jsou \u010dasto polo\u017eky, kter\u00e9 e-shopy stoj\u00ed zna\u010dnou \u010d\u00e1st rozpo\u010dtu.optimalizace n\u00e1klad\u016f<\/strong>, spr\u00e1vn\u011b zvolen\u00e9ho sortimentu<\/strong> a pozitivn\u00ed z\u00e1kaznick\u00e9 zku\u0161enosti<\/strong>. Tyhle prvky budou po\u0159\u00e1d t\u00edm, co rozhoduje o \u00fasp\u011bchu a ne\u00fasp\u011bchu. Na tom se nic nem\u011bn\u00ed. <\/p>\n\n\n\nAdam Dvo\u0159\u00e1k, PPC manager v eVisions Advertising<\/h2>\n\n\n\n
1. Jak\u00e9 trendy \u010deskou e-commerce letos \u010dekaj\u00ed? <\/h4>\n\n\n\n Mysl\u00edm, \u017ee v n\u00e1sleduj\u00edc\u00edm roce \u010dekaj\u00ed \u010deskou e-commerce sc\u00e9nu vesm\u011bs pozitivn\u00ed v\u00fdzvy, kter\u00e9 kdy\u017e se poda\u0159\u00ed uspokojiv\u011b vy\u0159e\u0161it, tak dostane dal\u0161\u00ed pozitivn\u00ed impuls a odraz\u00ed se k dal\u0161\u00edmu r\u016fstu. Mluv\u00edm p\u0159ev\u00e1\u017en\u011b o propojov\u00e1n\u00ed kamenn\u00e9ho<\/strong> a onlinu obchodu<\/strong> (a\u0165 u\u017e na \u00farovni m\u011b\u0159en\u00ed konverz\u00ed, tak komunikace se z\u00e1kazn\u00edkem apod.) Z\u00e1rove\u0148 se z\u0159ejm\u011b v\u00edce za\u010dne db\u00e1t na kvalitu z\u00e1kazn\u00edk\u016f<\/strong>, co\u017e n\u00e1sledn\u011b e-shop\u016fm umo\u017en\u00ed investovat v\u00edce pen\u011bz do inzerce, proto\u017ee bude op\u011bt o kus c\u00edlen\u011bj\u0161\u00ed a p\u0159esn\u011bj\u0161\u00ed. Na druh\u00e9 stran\u011b v\u00edme, \u017ee e-commerce tr\u00e1p\u00ed logistika <\/strong>a ve\u0161ker\u00e9 n\u00e1klady s n\u00ed spojen\u00e9<\/strong> – zde m\u016f\u017eeme pozorovat rostouc\u00ed oblibu Z\u00e1silkovny a v\u00fddejen obecn\u011b, kter\u00e1 z\u0159ejm\u011b bude pokra\u010dovat a je to z\u0159ejm\u00fd trend.<\/p>\n\n\n\n 2. Na co se maj\u00ed e-shopy p\u0159ipravit? S \u010d\u00edm se budou muset letos poprat? <\/h4>\n\n\n\n Na prvn\u00edm m\u00edst\u011b bych rozhodn\u011b zm\u00ednil n\u00e1r\u016fst v\u00fddaj\u016f na reklamu<\/strong>, kter\u00e1 ji\u017e pro mnoho projekt\u016f za\u010d\u00edn\u00e1 b\u00fdt na hran\u011b rentability. To samoz\u0159ejm\u011b \u00fazce souvis\u00ed s pokra\u010duj\u00edc\u00ed konsolidac\u00ed trhu, kdy p\u00e1r vybran\u00fdch hr\u00e1\u010d\u016f ukusuje v\u00edce a v\u00edce z \u010desk\u00e9ho e-commerce kol\u00e1\u010de. Se zvy\u0161uj\u00edc\u00ed se konsolidac\u00ed p\u016fjde ruku v ruce i dal\u0161\u00ed segmentace <\/strong>a specializace<\/strong>, co\u017e je asi jedin\u00e1 odpov\u011b\u010f men\u0161\u00edch e-shop\u016f, kter\u00e1 je podle m\u011b spr\u00e1vn\u00e1. Pokud tedy n\u011b\u010d\u00ed byznys ohro\u017euje n\u011bjak\u00fd velk\u00fd hr\u00e1\u010d, tak je to pr\u00e1v\u011b specializace, co m\u016f\u017ee b\u00fdt jeho v\u00fdhoda.<\/p>\n\n\n\n 3. Dok\u00e1\u017eete odhadnout, jak\u00e9 kategorie e-shop\u016f budou letos na vzestupu a kter\u00e9 naopak v pozad\u00ed? <\/h4>\n\n\n\n Zde n\u00e1s pravd\u011bpodobn\u011b \u010dek\u00e1 pokra\u010dov\u00e1n\u00ed trend\u016f, kter\u00e9 m\u016f\u017eeme vid\u011bt posledn\u00ed roky – to je r\u016fst potravin<\/strong> a stavebnin <\/strong>(zde osobn\u011b st\u00e1le vid\u00edm ohromn\u00fd potenci\u00e1l). D\u00e1le se \u010dek\u00e1 r\u016fst od dom\u00e1c\u00edch pot\u0159eb, kosmetiky a parfumerie. Naopak relativn\u00ed pokles <\/strong>(nikoliv absolutn\u00ed!) se \u010dek\u00e1 u elektroniky<\/strong>, na kter\u00e9 \u010desk\u00e1 e-commerce dlouho st\u00e1la. To v\u0161ak neznamen\u00e1, \u017ee se tomuto segmentu bude da\u0159it \u0161patn\u011b – pouze ten nejv\u011bt\u0161\u00ed r\u016fst bude ji\u017e jinde.<\/p>\n\n\n\n <\/strong> Pokud tedy n\u011b\u010d\u00ed byznys ohro\u017euje n\u011bjak\u00fd velk\u00fd hr\u00e1\u010d, tak je to pr\u00e1v\u011b specializace, co m\u016f\u017ee b\u00fdt jeho v\u00fdhoda.<\/strong> <\/div><\/div>\n\n\n\n 4. Do \u010deho by e-shopy m\u011bly letos investovat? Co by nem\u011blo uniknout jejich pozornosti? <\/h4>\n\n\n\n Na tuto ot\u00e1zku lze odpov\u011bd\u011bt r\u016fzn\u011b a jist\u011b se zde sejde p\u00e1r d\u016fle\u017eit\u00fdch tip\u016f, ale j\u00e1 zm\u00edn\u00edm to, co ka\u017ed\u00fd den vid\u00edm kolem sebe: pr\u00e1ce s daty<\/strong>. Dle m\u00e9ho n\u00e1zoru spoust\u011b e-commerce projekt\u016f pom\u016f\u017ee, kdy\u017e se v\u00edce zam\u011b\u0159\u00ed na vyhodnocov\u00e1n\u00ed jejich marketingov\u00fdch aktivit<\/strong> a n\u00e1sledn\u011b se zam\u011b\u0159\u00ed na to, co jim opravdu funguje a co nikoliv.<\/p>\n\n\n\nJak\u00e9 trendy o\u010dek\u00e1v\u00e1te letos vy?<\/h2>\n\n\n\n Do jak\u00e9 oblasti va\u0161eho podnik\u00e1n\u00ed budete letos soust\u0159edit nejv\u00edc energie a pen\u011bz? A jak\u00e9 v\u00fdzvy v\u00e1s \u010dekaj\u00ed? Pod\u011blte se o va\u0161e n\u00e1zory v koment\u00e1\u0159i. <\/p>\n","protected":false},"excerpt":{"rendered":"
Jak se bude v roce 2020 vyv\u00edjet \u010desk\u00e1 e-commerce? Kter\u00e9 trendy e-shopy neminou a kter\u00e9 se jim naopak vyhnou obloukem? Zeptali jsme se \u010dty\u0159 zn\u00e1m\u00fdch osobnost\u00ed \u010desk\u00e9 e-commerce na jejich pohled. Co o budoucnosti e-shop\u016f v \u010cech\u00e1ch \u0159\u00edkaj\u00ed?<\/p>\n","protected":false},"author":8,"featured_media":6346,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"coauthors":[13],"class_list":["post-6063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-online-podnikani"],"acf":[],"yoast_head":"\n
Co \u010dek\u00e1 \u010deskou e-commerce v roce 2020? | GoPay blog<\/title>\n<meta name=\"description\" content=\"Konsolidace trhu, specializace, nutnost poznat chov\u00e1n\u00ed z\u00e1kazn\u00edka do hloubky. Na jak\u00e9 dal\u0161\u00ed oblasti by se \u010desk\u00e9 e-shopy m\u011bly v roce 2020 zam\u011b\u0159it?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gopay.com\/blog\/co-ceka-ceskou-e-commerce-v-roce-2020\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Co \u010dek\u00e1 \u010deskou e-commerce v roce 2020? | GoPay blog\" \/>\n<meta property=\"og:description\" content=\"Konsolidace trhu, specializace, nutnost poznat chov\u00e1n\u00ed z\u00e1kazn\u00edka do hloubky. Na jak\u00e9 dal\u0161\u00ed oblasti by se \u010desk\u00e9 e-shopy m\u011bly v roce 2020 zam\u011b\u0159it?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gopay.com\/blog\/co-ceka-ceskou-e-commerce-v-roce-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"GoPay blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gopay.cz\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-12T12:53:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-30T10:42:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2020\/02\/ceska_ecommerce_2020.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jan Vodi\u010dka\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@janvodicka\" \/>\n<meta name=\"twitter:site\" content=\"@gopaycz\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jan Vodi\u010dka\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minut\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"Jan Vodi\u010dka\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/co-ceka-ceskou-e-commerce-v-roce-2020\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/co-ceka-ceskou-e-commerce-v-roce-2020\\\/\"},\"author\":{\"name\":\"Jan Vodi\u010dka\",\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/#\\\/schema\\\/person\\\/54c208d22dce2bc3b92ce555f83b3172\"},\"headline\":\"Co \u010dek\u00e1 \u010deskou e-commerce v roce 2020?\",\"datePublished\":\"2020-02-12T12:53:02+00:00\",\"dateModified\":\"2023-08-30T10:42:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/co-ceka-ceskou-e-commerce-v-roce-2020\\\/\"},\"wordCount\":2344,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/co-ceka-ceskou-e-commerce-v-roce-2020\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/ceska_ecommerce_2020.jpg\",\"articleSection\":[\"E-commerce a online podnik\u00e1n\u00ed\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.gopay.com\\\/blog\\\/co-ceka-ceskou-e-commerce-v-roce-2020\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/co-ceka-ceskou-e-commerce-v-roce-2020\\\/\",\"url\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/co-ceka-ceskou-e-commerce-v-roce-2020\\\/\",\"name\":\"Co \u010dek\u00e1 \u010deskou e-commerce v roce 2020? | GoPay blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/co-ceka-ceskou-e-commerce-v-roce-2020\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/co-ceka-ceskou-e-commerce-v-roce-2020\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/ceska_ecommerce_2020.jpg\",\"datePublished\":\"2020-02-12T12:53:02+00:00\",\"dateModified\":\"2023-08-30T10:42:53+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/#\\\/schema\\\/person\\\/54c208d22dce2bc3b92ce555f83b3172\"},\"description\":\"Konsolidace trhu, specializace, nutnost poznat chov\u00e1n\u00ed z\u00e1kazn\u00edka do hloubky. Na jak\u00e9 dal\u0161\u00ed oblasti by se \u010desk\u00e9 e-shopy m\u011bly v roce 2020 zam\u011b\u0159it?\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/co-ceka-ceskou-e-commerce-v-roce-2020\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.gopay.com\\\/blog\\\/co-ceka-ceskou-e-commerce-v-roce-2020\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/co-ceka-ceskou-e-commerce-v-roce-2020\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/ceska_ecommerce_2020.jpg\",\"contentUrl\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/ceska_ecommerce_2020.jpg\",\"width\":1200,\"height\":800,\"caption\":\"ceska_ecommerce_2020\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/co-ceka-ceskou-e-commerce-v-roce-2020\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"GoPay.com\",\"item\":\"https:\\\/\\\/www.gopay.com\\\/cs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dom\u016f\",\"item\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Co \u010dek\u00e1 \u010deskou e-commerce v roce 2020?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/\",\"name\":\"GoPay blog\",\"description\":\"\u010cl\u00e1nky, n\u00e1vody, srovn\u00e1n\u00ed z ze sv\u011bta e-commerce a online plateb.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/#\\\/schema\\\/person\\\/54c208d22dce2bc3b92ce555f83b3172\",\"name\":\"Jan Vodi\u010dka\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/565051392e2c8925d0680f4210a39f8d5f56db15c96d96756924f1e4b263960a?s=96&d=mm&r=g505f63adc134ea94f1e5bbd4578a2b96\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/565051392e2c8925d0680f4210a39f8d5f56db15c96d96756924f1e4b263960a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/565051392e2c8925d0680f4210a39f8d5f56db15c96d96756924f1e4b263960a?s=96&d=mm&r=g\",\"caption\":\"Jan Vodi\u010dka\"},\"description\":\"Honza se v GoPay star\u00e1 o marketing a komunikaci. Rozhodn\u011b ho nesledujte na Twitteru.\",\"sameAs\":[\"https:\\\/\\\/x.com\\\/janvodicka\"],\"url\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/author\\\/jan-vodicka\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Co \u010dek\u00e1 \u010deskou e-commerce v roce 2020? | GoPay blog","description":"Konsolidace trhu, specializace, nutnost poznat chov\u00e1n\u00ed z\u00e1kazn\u00edka do hloubky. Na jak\u00e9 dal\u0161\u00ed oblasti by se \u010desk\u00e9 e-shopy m\u011bly v roce 2020 zam\u011b\u0159it?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gopay.com\/blog\/co-ceka-ceskou-e-commerce-v-roce-2020\/","og_locale":"cs_CZ","og_type":"article","og_title":"Co \u010dek\u00e1 \u010deskou e-commerce v roce 2020? | GoPay blog","og_description":"Konsolidace trhu, specializace, nutnost poznat chov\u00e1n\u00ed z\u00e1kazn\u00edka do hloubky. Na jak\u00e9 dal\u0161\u00ed oblasti by se \u010desk\u00e9 e-shopy m\u011bly v roce 2020 zam\u011b\u0159it?","og_url":"https:\/\/www.gopay.com\/blog\/co-ceka-ceskou-e-commerce-v-roce-2020\/","og_site_name":"GoPay blog","article_publisher":"https:\/\/www.facebook.com\/gopay.cz","article_published_time":"2020-02-12T12:53:02+00:00","article_modified_time":"2023-08-30T10:42:53+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2020\/02\/ceska_ecommerce_2020.jpg","type":"image\/jpeg"}],"author":"Jan Vodi\u010dka","twitter_card":"summary_large_image","twitter_creator":"@janvodicka","twitter_site":"@gopaycz","twitter_misc":{"Napsal(a)":"Jan Vodi\u010dka","Odhadovan\u00e1 doba \u010dten\u00ed":"11 minut","Written by":"Jan Vodi\u010dka"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.gopay.com\/blog\/co-ceka-ceskou-e-commerce-v-roce-2020\/#article","isPartOf":{"@id":"https:\/\/www.gopay.com\/blog\/co-ceka-ceskou-e-commerce-v-roce-2020\/"},"author":{"name":"Jan Vodi\u010dka","@id":"https:\/\/www.gopay.com\/blog\/#\/schema\/person\/54c208d22dce2bc3b92ce555f83b3172"},"headline":"Co \u010dek\u00e1 \u010deskou e-commerce v roce 2020?","datePublished":"2020-02-12T12:53:02+00:00","dateModified":"2023-08-30T10:42:53+00:00","mainEntityOfPage":{"@id":"https:\/\/www.gopay.com\/blog\/co-ceka-ceskou-e-commerce-v-roce-2020\/"},"wordCount":2344,"commentCount":0,"image":{"@id":"https:\/\/www.gopay.com\/blog\/co-ceka-ceskou-e-commerce-v-roce-2020\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2020\/02\/ceska_ecommerce_2020.jpg","articleSection":["E-commerce a online podnik\u00e1n\u00ed"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.gopay.com\/blog\/co-ceka-ceskou-e-commerce-v-roce-2020\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.gopay.com\/blog\/co-ceka-ceskou-e-commerce-v-roce-2020\/","url":"https:\/\/www.gopay.com\/blog\/co-ceka-ceskou-e-commerce-v-roce-2020\/","name":"Co \u010dek\u00e1 \u010deskou e-commerce v roce 2020? | GoPay blog","isPartOf":{"@id":"https:\/\/www.gopay.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.gopay.com\/blog\/co-ceka-ceskou-e-commerce-v-roce-2020\/#primaryimage"},"image":{"@id":"https:\/\/www.gopay.com\/blog\/co-ceka-ceskou-e-commerce-v-roce-2020\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2020\/02\/ceska_ecommerce_2020.jpg","datePublished":"2020-02-12T12:53:02+00:00","dateModified":"2023-08-30T10:42:53+00:00","author":{"@id":"https:\/\/www.gopay.com\/blog\/#\/schema\/person\/54c208d22dce2bc3b92ce555f83b3172"},"description":"Konsolidace trhu, specializace, nutnost poznat chov\u00e1n\u00ed z\u00e1kazn\u00edka do hloubky. Na jak\u00e9 dal\u0161\u00ed oblasti by se \u010desk\u00e9 e-shopy m\u011bly v roce 2020 zam\u011b\u0159it?","breadcrumb":{"@id":"https:\/\/www.gopay.com\/blog\/co-ceka-ceskou-e-commerce-v-roce-2020\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gopay.com\/blog\/co-ceka-ceskou-e-commerce-v-roce-2020\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/www.gopay.com\/blog\/co-ceka-ceskou-e-commerce-v-roce-2020\/#primaryimage","url":"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2020\/02\/ceska_ecommerce_2020.jpg","contentUrl":"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2020\/02\/ceska_ecommerce_2020.jpg","width":1200,"height":800,"caption":"ceska_ecommerce_2020"},{"@type":"BreadcrumbList","@id":"https:\/\/www.gopay.com\/blog\/co-ceka-ceskou-e-commerce-v-roce-2020\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"GoPay.com","item":"https:\/\/www.gopay.com\/cs\/"},{"@type":"ListItem","position":2,"name":"Dom\u016f","item":"https:\/\/www.gopay.com\/blog\/"},{"@type":"ListItem","position":3,"name":"Co \u010dek\u00e1 \u010deskou e-commerce v roce 2020?"}]},{"@type":"WebSite","@id":"https:\/\/www.gopay.com\/blog\/#website","url":"https:\/\/www.gopay.com\/blog\/","name":"GoPay blog","description":"\u010cl\u00e1nky, n\u00e1vody, srovn\u00e1n\u00ed z ze sv\u011bta e-commerce a online plateb.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gopay.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Person","@id":"https:\/\/www.gopay.com\/blog\/#\/schema\/person\/54c208d22dce2bc3b92ce555f83b3172","name":"Jan Vodi\u010dka","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/565051392e2c8925d0680f4210a39f8d5f56db15c96d96756924f1e4b263960a?s=96&d=mm&r=g505f63adc134ea94f1e5bbd4578a2b96","url":"https:\/\/secure.gravatar.com\/avatar\/565051392e2c8925d0680f4210a39f8d5f56db15c96d96756924f1e4b263960a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/565051392e2c8925d0680f4210a39f8d5f56db15c96d96756924f1e4b263960a?s=96&d=mm&r=g","caption":"Jan Vodi\u010dka"},"description":"Honza se v GoPay star\u00e1 o marketing a komunikaci. Rozhodn\u011b ho nesledujte na Twitteru.","sameAs":["https:\/\/x.com\/janvodicka"],"url":"https:\/\/www.gopay.com\/blog\/author\/jan-vodicka\/"}]}},"_links":{"self":[{"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/posts\/6063","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/comments?post=6063"}],"version-history":[{"count":37,"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/posts\/6063\/revisions"}],"predecessor-version":[{"id":11544,"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/posts\/6063\/revisions\/11544"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/media\/6346"}],"wp:attachment":[{"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/media?parent=6063"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/categories?post=6063"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/tags?post=6063"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/coauthors?post=6063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"\"](\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2016\/04\/kvasnicka.jpg\")
<\/figure>\n<\/div>\n\n\n![\"ecommerce](\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2020\/02\/jakub-cizmar.jpg\")
<\/figure>\n<\/div>\n\n\n![\"ecommerce](\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2020\/02\/radek-hudak.jpg\")
<\/figure>\n<\/div>\n\n\n![\"ecommerce](\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2020\/02\/adam_dvorak.jpg\")
<\/figure>\n<\/div>\n\n\n