{"id":5811,"date":"2019-10-10T09:13:06","date_gmt":"2019-10-10T07:13:06","guid":{"rendered":"https:\/\/www.gopay.com\/blog\/?p=5811"},"modified":"2023-08-30T13:00:56","modified_gmt":"2023-08-30T11:00:56","slug":"jak-lepe-pecovat-o-sve-zakazniky","status":"publish","type":"post","link":"https:\/\/www.gopay.com\/blog\/jak-lepe-pecovat-o-sve-zakazniky\/","title":{"rendered":"Jak l\u00e9pe pe\u010dovat o sv\u00e9 z\u00e1kazn\u00edky?"},"content":{"rendered":"<p>Za\u010d\u00e1tkem \u0159\u00edjna jsme pro na\u0161e obchodn\u00edky op\u011bt po\u0159\u00e1dali dal\u0161\u00ed Online d\u00edlnu GoPay, celodenn\u00ed \u0161kolen\u00ed online marketingu v Praze.<\/p>\n<p>Jako lektora jsme si pozvali M\u00e1ria Ro\u017eensk\u00e9ho, kter\u00fd provedl sv\u011btem z\u00e1kaznick\u00e9 p\u00e9\u010de v e-shopu od A do Z.<\/p>\n<p><!--more--><\/p>\n<p>Pokud jste na \u0161kolen\u00ed nebyli, nezoufejte. To nejd\u016fle\u017eit\u011bj\u0161\u00ed jsme pro v\u00e1s sepsali do tohoto \u010dl\u00e1nku.<\/p>\n\n<h2>Jak\u00e1 je role z\u00e1kaznick\u00e9 podpory a co v\u00e1m m\u016f\u017ee p\u0159in\u00e9st?<\/h2>\n<p>D\u011blat dobrou z\u00e1kaznickou p\u00e9\u010di stoj\u00ed velk\u00e9 \u00fasil\u00ed. P\u0159esto se tato n\u00e1maha vypl\u00e1c\u00ed, proto\u017ee skrze spokojen\u00e9 z\u00e1kazn\u00edky z\u00edsk\u00e1v\u00e1te v\u011bt\u0161\u00ed prodeje, lep\u0161\u00ed pozici zna\u010dky jako takov\u00e9, loajalitu z\u00e1kazn\u00edk\u016f, pozitivn\u00ed recenze, doporu\u010den\u00ed p\u0159\u00e1tel\u016fm, a spoustu dal\u0161\u00edch benefit\u016f.<\/p>\n<p>Hned na \u00favod \u0161kolen\u00ed jsme se pod\u00edvali na to, kde v\u0161ude se m\u016f\u017eete se sv\u00fdmi z\u00e1kazn\u00edky potkat:<\/p>\n<ul>\n<li>e-mail<\/li>\n<li>telefon<\/li>\n<li>chat<\/li>\n<li>soci\u00e1ln\u00ed s\u00edt\u011b<\/li>\n<li>reklama<\/li>\n<li>srovn\u00e1va\u010de zbo\u017e\u00ed<\/li>\n<li>konference a \u0161kolen\u00ed<\/li>\n<li>osobn\u00ed kontakt<\/li>\n<\/ul>\n<p>V\u0161echna tato m\u00edsta v\u00e1m mohou poslou\u017eit nejen ke komunikaci se z\u00e1kazn\u00edky, ale i jako prostor pro v\u00e1\u0161 marketing. Koneckonc\u016f, v dne\u0161n\u00ed dob\u011b nem\u00e1 z\u00e1kaznick\u00e1 podpora od marketingu tak daleko.<\/p>\n<p>Tyto dv\u011b oblasti m\u016f\u017eete skv\u011ble propojit nap\u0159. p\u0159es marketingov\u00fd vzorec&nbsp;<strong>See &#8211; Think &#8211; Do &#8211; Care? <\/strong>Pokud jej nezn\u00e1te, mrkn\u011bte na \u010dl\u00e1nek&nbsp;<a href=\"https:\/\/www.gopay.com\/blog\/8-tipu-jak-delat-obsahovy-marketing-pro-e-shop\/\">8 tip\u016f, jak d\u011blat obsahov\u00fd marketing pro e-shop<\/a>, kde jej vysv\u011btlujeme podrobn\u011bji.<\/p>\n<p>Na tento vzorec p\u0159i\u0161la \u0159e\u010d i na \u0161kolen\u00ed a M\u00e1rio hezky vysv\u011btlil, jak se m\u016f\u017eete p\u0159ipom\u00ednat z\u00e1kazn\u00edkovi, kter\u00fd u\u017e u v\u00e1s nakoupil. Nam\u00edsto, abyste na n\u011bj c\u00edlili reklamu na dal\u0161\u00ed a dal\u0161\u00ed produkty, zacilte na n\u011bj nap\u0159. \u010dl\u00e1nek, jak se o zbo\u017e\u00ed starat, jak zbo\u017e\u00ed m\u016f\u017ee pou\u017e\u00edvat, apod.<\/p>\n<h2>Spr\u00e1vn\u00e1 komunikace<\/h2>\n<p>V\u011bt\u0161ina firem si mysl\u00ed, \u017ee z\u00e1kaznickou podporu d\u011bl\u00e1 skv\u011ble. Realita je ov\u0161em takov\u00e1, \u017ee z\u00e1kazn\u00edci si to rozhodn\u011b nemysl\u00ed.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5823 size-full\" src=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2019\/10\/z\u00e1kaznick\u00e1-p\u00e9\u010de_\u0161kolen\u00ed.png\" alt=\"\" width=\"911\" height=\"700\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2019\/10\/z\u00e1kaznick\u00e1-p\u00e9\u010de_\u0161kolen\u00ed.png 911w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2019\/10\/z\u00e1kaznick\u00e1-p\u00e9\u010de_\u0161kolen\u00ed-300x231.png 300w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2019\/10\/z\u00e1kaznick\u00e1-p\u00e9\u010de_\u0161kolen\u00ed-768x590.png 768w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2019\/10\/z\u00e1kaznick\u00e1-p\u00e9\u010de_\u0161kolen\u00ed-610x469.png 610w\" sizes=\"(max-width: 911px) 100vw, 911px\" \/><\/p>\n<p>Jak to zlep\u0161it? Spr\u00e1vnou komunikac\u00ed.<\/p>\n<p>P\u0159i nastaven\u00ed komunikace dbejte p\u0159edev\u0161\u00edm na:<\/p>\n<ul>\n<li><strong>firemn\u00ed vizi<\/strong><\/li>\n<\/ul>\n<p>Va\u0161e vize ovlivn\u00ed ve\u0161ker\u00e9 va\u0161e podnik\u00e1n\u00ed. Pokud m\u00e1te jasnou a srozumitelnou vizi, budete schopni snadn\u011bji komunikovat v\u00e1\u0161 produkt. Va\u0161i z\u00e1kazn\u00edci v\u00e1m l\u00e9pe porozum\u00ed, co\u017e se n\u00e1sledn\u011b prom\u00edtne i do z\u00e1kaznick\u00e9 podpory.<\/p>\n<ul>\n<li><strong>komunika\u010dn\u00ed t\u00f3n<\/strong><\/li>\n<\/ul>\n<p>Chcete b\u00fdt vtipn\u00ed, p\u0159\u00e1tel\u0161t\u00ed, nebo naopak v\u00edce form\u00e1ln\u00ed a odm\u011b\u0159en\u00ed? Vyberte si jeden sm\u011br a toho se dr\u017ete. T\u00f3n komunikace mus\u00ed b\u00fdt konzistentn\u00ed. Plat\u00ed v\u0161ak jist\u00e1 pravidla &#8211; nem\u011bli byste b\u00fdt p\u0159\u00edli\u0161 form\u00e1ln\u00ed, nebo agresivn\u00ed.<\/p>\n<ul>\n<li><strong>vyvol\u00e1n\u00ed emoc\u00ed<\/strong><\/li>\n<\/ul>\n<p>Jak chcete, aby v\u00e1s z\u00e1kazn\u00edci vn\u00edmali? Chcete b\u00fdt pro z\u00e1kazn\u00edky r\u00e1dce, mentor, kamar\u00e1d nebo \u0161\u00e9f? P\u011bkn\u00e9 p\u0159\u00edklady, jak r\u016fzn\u00e9 zna\u010dky mohou komunikovat r\u016fzn\u00fdmi styly, najdete v \u010dl\u00e1nku <a href=\"https:\/\/www.gopay.com\/blog\/16-inspirativnich-prikladu-jak-informovat-odberatele-newsletteru-o-gdpr\/\">16 inspirativn\u00edch p\u0159\u00edklad\u016f, jak informovat odb\u011bratele newsletteru o GDPR<\/a>.<\/p>\n<h2>Nejd\u016fle\u017eit\u011bj\u0161\u00ed rady<\/h2>\n<h4>1. Odpov\u00eddat v\u010das<\/h4>\n<p>V\u011bd\u011bli jste nap\u0159\u00edklad, \u017ee <strong>45 % z\u00e1kazn\u00edk\u016f<\/strong> sv\u016fj n\u00e1kup nedokon\u010d\u00ed, pokud jejich dotaz nen\u00ed rychle vy\u0159e\u0161en? V\u011bt\u0161ina z\u00e1kazn\u00edk\u016f o\u010dek\u00e1v\u00e1 odpov\u011b\u010f na <strong>e-mail do 8 hodin<\/strong>, na dotaz na <strong>soci\u00e1ln\u00edch s\u00edt\u00edch do 30 minut<\/strong>, na <strong>online chatu do n\u011bkolika sekund<\/strong>.<\/p>\n<h4>2. Volit spr\u00e1vn\u00e9 komunika\u010dn\u00ed kan\u00e1ly<\/h4>\n<p>Nab\u00eddn\u011bte z\u00e1kazn\u00edk\u016fm takov\u00e9 komunika\u010dn\u00ed kan\u00e1ly, kter\u00e9 budete schopni obsluhovat, a to i v dob\u011b dovolen\u00fdch.<\/p>\n<h4>3. Poradit z\u00e1kazn\u00edkovi s v\u00fdb\u011brem<\/h4>\n<p>V\u017edy se sna\u017ete z\u00e1kazn\u00edkovi co nejv\u00edce uleh\u010dit v\u00fdb\u011br zbo\u017e\u00ed. Pokud nap\u0159. prod\u00e1v\u00e1te horsk\u00e1 kola a z\u00e1kazn\u00edk si nebude v\u011bd\u011bt rady, po\u0161lete mu odkaz na nap\u0159. 5 konkr\u00e9tn\u00edch kol, kter\u00e9 odstup\u0148ujte podle ceny a parametr\u016f.<\/p>\n<h4>4. Navrhn\u011bte \u0159e\u0161en\u00ed, v\u010detn\u011b doby, do kdy bude probl\u00e9m vy\u0159e\u0161en Pod\u00e1vat co nejp\u0159esn\u011bj\u0161\u00ed informace<\/h4>\n<p>I kdy\u017e si nev\u00edte rady, v\u017edy se sna\u017ete navrhnout n\u011bjak\u00e9 \u0159e\u0161en\u00ed, \u010di alespo\u0148 podat informaci, co se d\u011bje. Klidn\u011b z\u00e1kazn\u00edkovi napi\u0161te, \u017ee nev\u00edte, kdy zbo\u017e\u00ed bude skladem, ale \u017ee dostupnost u dodavatele ov\u011b\u0159\u00edte a do 3 dn\u016f mu d\u00e1te v\u011bd\u011bt, co a jak.<\/p>\n<h4>5. V\u017edy se sna\u017eit pro z\u00e1kazn\u00edka n\u011bco ud\u011blat, i kdy\u017e z\u00e1kazn\u00edkovi nevyhov\u00edte<\/h4>\n<p>Z\u00e1kazn\u00edk si vybral vysn\u011bn\u00e9 zbo\u017e\u00ed, ale zrovna ho jako na potvoru nem\u00e1te skladem? Nebojte se nab\u00eddnout vhodnou alternativu. Je to lep\u0161\u00ed, ne\u017e z\u00e1kazn\u00edka odb\u00fdt slovy &#8222;nem\u00e1me, nebude, nashledanou&#8220;. Jako kompenzaci m\u016f\u017eete nab\u00eddnou i slevu.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5817 size-large\" src=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2019\/10\/2019-10-04-\u0160kolen\u00ed-podpory-Gopay-pdf-1024x407.png\" alt=\"z\u00e1kaznick\u00e1 podpora eshop\" width=\"720\" height=\"286\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2019\/10\/2019-10-04-\u0160kolen\u00ed-podpory-Gopay-pdf-1024x407.png 1024w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2019\/10\/2019-10-04-\u0160kolen\u00ed-podpory-Gopay-pdf-300x119.png 300w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2019\/10\/2019-10-04-\u0160kolen\u00ed-podpory-Gopay-pdf-768x306.png 768w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2019\/10\/2019-10-04-\u0160kolen\u00ed-podpory-Gopay-pdf-610x243.png 610w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2019\/10\/2019-10-04-\u0160kolen\u00ed-podpory-Gopay-pdf.png 1362w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/p>\n<h4>6. Pohl\u00eddejte si, jak e-mail vypad\u00e1<\/h4>\n<p>Zkontrolujte si, zda v\u00e1\u0161 mailingov\u00fd n\u00e1stroj do e-mail\u016f nevkl\u00e1d\u00e1, co tam b\u00fdt nem\u00e1, nap\u0159. r\u016fzn\u00e9 syst\u00e9mov\u00e9 hl\u00e1\u0161ky, jako <em>&#8222;Please, do not write below this line&#8220;<\/em>, apod., co\u017e maj\u00ed v oblib\u011b zejm\u00e9na zahrani\u010dn\u00ed n\u00e1stroje.<\/p>\n<p>Nap\u0159. \u010desk\u00fd n\u00e1stroj <a href=\"https:\/\/supportbox.cz\/\">SupportBox<\/a> um\u00ed doru\u010dit takov\u00fd e-mail, kter\u00fd se tv\u00e1\u0159\u00ed naprosto p\u0159irozen\u011b, bez technick\u00fdch slov\u00ed\u010dek okolo.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5818 size-large\" src=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2019\/10\/2019-10-04-\u0160kolen\u00ed-podpory-Gopay-pdf-1-1024x309.png\" alt=\"\" width=\"720\" height=\"217\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2019\/10\/2019-10-04-\u0160kolen\u00ed-podpory-Gopay-pdf-1-1024x309.png 1024w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2019\/10\/2019-10-04-\u0160kolen\u00ed-podpory-Gopay-pdf-1-300x90.png 300w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2019\/10\/2019-10-04-\u0160kolen\u00ed-podpory-Gopay-pdf-1-768x231.png 768w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2019\/10\/2019-10-04-\u0160kolen\u00ed-podpory-Gopay-pdf-1-610x184.png 610w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2019\/10\/2019-10-04-\u0160kolen\u00ed-podpory-Gopay-pdf-1.png 1347w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/p>\n<h4>7. Pokud m\u00e1te online chat, dbejte, aby v\u00e1m jej neskr\u00fdvala cookie li\u0161ta<\/h4>\n<p>Bohu\u017eel se jedn\u00e1 o \u010dast\u00fd probl\u00e9m e-shop\u016f. Online chat zakr\u00fdv\u00e1 cookie li\u0161ta, tak\u017ee chat bu\u010f nen\u00ed vid\u011bt, anebo nejde v\u016fbec rozbalit.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5819 size-large\" src=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2019\/10\/2019-10-04-\u0160kolen\u00ed-podpory-Gopay-pdf-2-1024x446.png\" alt=\"\" width=\"720\" height=\"314\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2019\/10\/2019-10-04-\u0160kolen\u00ed-podpory-Gopay-pdf-2-1024x446.png 1024w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2019\/10\/2019-10-04-\u0160kolen\u00ed-podpory-Gopay-pdf-2-300x131.png 300w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2019\/10\/2019-10-04-\u0160kolen\u00ed-podpory-Gopay-pdf-2-768x334.png 768w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2019\/10\/2019-10-04-\u0160kolen\u00ed-podpory-Gopay-pdf-2-610x265.png 610w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2019\/10\/2019-10-04-\u0160kolen\u00ed-podpory-Gopay-pdf-2.png 1048w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/p>\n<p>Projd\u011bte si sv\u016fj web v anonymn\u00edm okn\u011b, a\u0165 vid\u00edte, jak v\u00e1\u0161 web vn\u00edm\u00e1 z\u00e1kazn\u00edk, kter\u00fd k v\u00e1m p\u0159ijde poprv\u00e9. D\u00edky tomu zjist\u00edte, kolik cookie li\u0161t, pop up oken se slevami a newslettery na n\u011bj \u00fato\u010d\u00ed. Takto p\u0159ijdete na problematick\u00e1 m\u00edsta, kter\u00e1 v\u00e1m mohou zp\u016fsobovat ztr\u00e1tu konverz\u00ed.<\/p>\n<h4>8. Nezapome\u0148te na osloven\u00ed a pod\u011bkov\u00e1n\u00ed<\/h4>\n<p>Slu\u0161n\u011b pozdravit a pod\u011bkovat je\u0161t\u011b nikdy nikoho nezabilo. Je to to nejmen\u0161\u00ed, co pro z\u00e1kazn\u00edka m\u016f\u017eete ud\u011blat, a p\u0159esto t\u00edm ud\u011bl\u00e1te dobr\u00fd dojem.<\/p>\n<h2>Komunika\u010dn\u00ed kan\u00e1ly a n\u00e1stroje<\/h2>\n<p>P\u0159i v\u00fdb\u011bru vhodn\u00fdch n\u00e1stroj\u016f na spr\u00e1vu komunikace se ne\u0159i\u010fte pouze cenou, ale pod\u00edvejte se na funkce, jak\u00e9 probl\u00e9my p\u0159i odbavov\u00e1n\u00ed komunikace je n\u00e1stroj schopen \u0159e\u0161it, apod. Ujist\u011bte se tak\u00e9, \u017ee je n\u00e1stroj dostupn\u00fd odkudkoliv, a \u017ee s n\u00edm m\u016f\u017ee pracovat ka\u017ed\u00fd zam\u011bstnanec.<\/p>\n<p>Pro vy\u0159izov\u00e1n\u00ed komunikace a odbavov\u00e1n\u00ed dotaz\u016f se v\u00e1m bude hodit \u0161ikovn\u00fd help desk. Zde budete m\u00edt ve\u0161kerou komunikaci se z\u00e1kazn\u00edky na jednom m\u00edst\u011b, m\u016f\u017eete l\u00e9pe zapojit automatizaci n\u011bkter\u00fdch proces\u016f, vytv\u00e1\u0159et \u0161ablony na odpov\u011bdi, \u0159e\u0161it intern\u00ed komunikaci, spravovat informace o z\u00e1kazn\u00edkovi, apod. Mrkn\u011bte nap\u0159. na \u010desk\u00fd n\u00e1stroj <a href=\"https:\/\/supportbox.cz\/\">SupportBox<\/a>.<\/p>\n<p>Proto\u017ee z\u00e1kaznick\u00e1 podpora mus\u00ed uvnit\u0159 firmy komunikovat tak\u00e9 s marketingem, nebo technick\u00fdm odd\u011blen\u00edm, zave\u010fte tak\u00e9 n\u00e1stroj na projektov\u00e9 \u0159\u00edzen\u00ed. V\u00fdborn\u00fdm n\u00e1strojem na spr\u00e1vu \u00fakol\u016f a intern\u00ed komunikaci je \u010desk\u00fd n\u00e1stroj <a href=\"https:\/\/www.freelo.cz\/cs\">Freelo<\/a>.<\/p>\n<p>V\u00edce tip\u016f na \u0161ikovn\u00e9 n\u00e1stroje, kter\u00e9 uleh\u010d\u00ed \u017eivot ka\u017ed\u00e9mu e-shopa\u0159ovi, najdete v <a href=\"https:\/\/www.gopay.com\/blog\/online-marketingove-nastroje-ktere-ulehci-zivot-kazdemu-e-shoparovi\/\">tomto \u010dl\u00e1nku<\/a>.<\/p>\n<h3>Sledujte data a vytv\u00e1\u0159ejte statistiky<\/h3>\n<p>V\u00edte, kolik a jak rychle odbav\u00edte za den dotaz\u016f? Odpov\u00edd\u00e1 n\u00e1r\u016fst dotaz\u016f po\u010dtu objedn\u00e1vek? A jak by se to dalo zlep\u0161it?<\/p>\n<p>M\u011b\u0159te v\u00fdkon va\u0161\u00ed z\u00e1kaznick\u00e9 podpory a z\u00edskan\u00e1 data vyu\u017eijte k optimalizaci v\u011bc\u00ed, kter\u00e9 chcete ve firm\u011b zlep\u0161it.<\/p>\n<h2>Kde se o spr\u00e1vn\u00e9 z\u00e1kaznick\u00e9 p\u00e9\u010di m\u016f\u017eete dozv\u011bd\u011bt v\u00edce?<\/h2>\n<h3>Online zdroje<\/h3>\n<p>Blog n\u00e1stroje <strong>SupportBox<\/strong>:&nbsp;<a href=\"https:\/\/supportbox.cz\/category\/blog\/\">https:\/\/supportbox.cz\/category\/blog\/<\/a><\/p>\n<p>Podcasty <strong>SupportBox<\/strong>:&nbsp;<a href=\"https:\/\/supportbox.cz\/category\/podcast\/\">https:\/\/supportbox.cz\/category\/podcast\/<\/a><\/p>\n<p>Facebookov\u00e1 skupina <strong>Lep\u0161\u00ed slu\u017eby<\/strong>:&nbsp;<a href=\"https:\/\/www.facebook.com\/lepsisluzby\/\">https:\/\/www.facebook.com\/lepsisluzby\/<\/a><\/p>\n<p>Konference <strong>SupportDay<\/strong>:&nbsp;<a href=\"https:\/\/supportday.cz\/\">https:\/\/supportday.cz\/<\/a><\/p>\n<p>Konference <strong>CustomerCon<\/strong>:&nbsp;<a href=\"https:\/\/customercon.cz\/\">https:\/\/customercon.cz\/<\/a><\/p>\n<h2>Knihy<\/h2>\n<p><strong>\u0160t\u011bst\u00ed doru\u010deno<\/strong> &#8211; Tony Hsieh<\/p>\n<p><strong>The Checklist Manifesto<\/strong> &#8211; Atul Gawande<\/p>\n<p><strong>Jak drah\u00e9 je zdarma<\/strong> &#8211; Dan Ariely<\/p>\n<p><strong>Jak z\u00edsk\u00e1vat p\u0159\u00e1tele a p\u016fsobit na lidi<\/strong> &#8211; Dale Carnegie<\/p>\n<h3>\u0160kolen\u00ed<\/h3>\n<p>Zajd\u011bte na \u0161kolen\u00ed p\u0159\u00edmo k <a href=\"https:\/\/mariorozensky.cz\/\">M\u00e1riovi<\/a>. Pop\u0159\u00edpad\u011b si s n\u00edm m\u016f\u017eete d\u00e1t konzultaci, nebo jej pozvat do firmy. M\u00e1rio projde va\u0161e procesy a fungov\u00e1n\u00ed z\u00e1kaznick\u00e9 podpory a doporu\u010d\u00ed v\u00e1m, co p\u0159\u00edpadn\u011b zlep\u0161it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Za\u010d\u00e1tkem \u0159\u00edjna jsme pro na\u0161e obchodn\u00edky op\u011bt po\u0159\u00e1dali dal\u0161\u00ed Online d\u00edlnu GoPay, celodenn\u00ed \u0161kolen\u00ed online marketingu v Praze. Jako lektora jsme si pozvali M\u00e1ria Ro\u017eensk\u00e9ho, kter\u00fd provedl sv\u011btem z\u00e1kaznick\u00e9 p\u00e9\u010de v e-shopu od A do Z.<\/p>\n","protected":false},"author":8,"featured_media":6349,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"coauthors":[13],"class_list":["post-5811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-online-podnikani"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak l\u00e9pe pe\u010dovat o sv\u00e9 z\u00e1kazn\u00edky? | GoPay blog<\/title>\n<meta name=\"description\" content=\"Za\u010d\u00e1tkem \u0159\u00edjna jsme pro na\u0161e obchodn\u00edky op\u011bt po\u0159\u00e1dali dal\u0161\u00ed Online d\u00edlnu GoPay. 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To nejd\u016fle\u017eit\u011bj\u0161\u00ed jsme pro v\u00e1s sepsali do tohoto \u010dl\u00e1nku.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gopay.com\/blog\/jak-lepe-pecovat-o-sve-zakazniky\/\" \/>\n<meta property=\"og:site_name\" content=\"GoPay blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gopay.cz\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-10T07:13:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-30T11:00:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2019\/10\/zakaznicka_pece_eshop.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jan Vodi\u010dka\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@janvodicka\" \/>\n<meta name=\"twitter:site\" content=\"@gopaycz\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jan Vodi\u010dka\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minut\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"Jan Vodi\u010dka\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/jak-lepe-pecovat-o-sve-zakazniky\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/jak-lepe-pecovat-o-sve-zakazniky\\\/\"},\"author\":{\"name\":\"Jan Vodi\u010dka\",\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/#\\\/schema\\\/person\\\/54c208d22dce2bc3b92ce555f83b3172\"},\"headline\":\"Jak l\u00e9pe pe\u010dovat o sv\u00e9 z\u00e1kazn\u00edky?\",\"datePublished\":\"2019-10-10T07:13:06+00:00\",\"dateModified\":\"2023-08-30T11:00:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/jak-lepe-pecovat-o-sve-zakazniky\\\/\"},\"wordCount\":1454,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/jak-lepe-pecovat-o-sve-zakazniky\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/zakaznicka_pece_eshop.jpg\",\"articleSection\":[\"E-commerce a online podnik\u00e1n\u00ed\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.gopay.com\\\/blog\\\/jak-lepe-pecovat-o-sve-zakazniky\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/jak-lepe-pecovat-o-sve-zakazniky\\\/\",\"url\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/jak-lepe-pecovat-o-sve-zakazniky\\\/\",\"name\":\"Jak l\u00e9pe pe\u010dovat o sv\u00e9 z\u00e1kazn\u00edky? | GoPay blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/jak-lepe-pecovat-o-sve-zakazniky\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/jak-lepe-pecovat-o-sve-zakazniky\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/zakaznicka_pece_eshop.jpg\",\"datePublished\":\"2019-10-10T07:13:06+00:00\",\"dateModified\":\"2023-08-30T11:00:56+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/#\\\/schema\\\/person\\\/54c208d22dce2bc3b92ce555f83b3172\"},\"description\":\"Za\u010d\u00e1tkem \u0159\u00edjna jsme pro na\u0161e obchodn\u00edky op\u011bt po\u0159\u00e1dali dal\u0161\u00ed Online d\u00edlnu GoPay. 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