{"id":5524,"date":"2019-05-09T16:42:14","date_gmt":"2019-05-09T14:42:14","guid":{"rendered":"https:\/\/www.gopay.com\/blog\/?p=5524"},"modified":"2025-06-23T14:35:45","modified_gmt":"2025-06-23T12:35:45","slug":"pavel-milan-cerny-econea-cz-chceme-byt-jednim-mistem-pro-vsechny-nakupy-v-kategorii-zdravy-a-udrzitelny-zivotni-styl","status":"publish","type":"post","link":"https:\/\/www.gopay.com\/blog\/pavel-milan-cerny-econea-cz-chceme-byt-jednim-mistem-pro-vsechny-nakupy-v-kategorii-zdravy-a-udrzitelny-zivotni-styl\/","title":{"rendered":"Pavel Milan \u010cern\u00fd, Econea.cz: „Chceme b\u00fdt jedn\u00edm m\u00edstem pro v\u0161echny n\u00e1kupy v kategorii zdrav\u00fd a udr\u017eiteln\u00fd \u017eivotn\u00ed styl“"},"content":{"rendered":"\n

Maj\u00ed milionov\u00e9 obraty, jsou jedni\u010dkou na trhu v prodeji eko produkt\u016f a z\u00e1kazn\u00edci je chv\u00e1l\u00ed za poctiv\u00fd a up\u0159\u00edmn\u00fd p\u0159\u00edstup. Sna\u017e\u00ed se u\u010dit lidi p\u0159em\u00fd\u0161let nad t\u00edm, jak\u00fd dopad m\u00e1 na \u017eivotn\u00ed prost\u0159ed\u00ed to, co kupuj\u00ed. \n<\/strong><\/p>\n\n\n\n\n\n\n\n

\nA jak sami \u0159\u00edkaj\u00ed – \u201cka\u017ed\u00fd nemus\u00ed hned zm\u011bnit cel\u00fd sv\u011bt, sta\u010d\u00ed za\u010d\u00edt u sebe\u201d. Sv\u00e9 o tom v\u00ed Pavel Milan \u010cern\u00fd, kter\u00fd pro\u0161el obrovskou \u017eivotn\u00ed zm\u011bnou. P\u0159ed 6 lety s Martinem Matesem rozjel zna\u010dku Econea<\/a>, aktu\u00e1ln\u011b nejv\u011bt\u0161\u00ed e-shop s eko produkty v \u010cech\u00e1ch. Jak\u00e9 byly jejich za\u010d\u00e1tky, co jsou pro n\u011b nejv\u011bt\u0161\u00ed v\u00fdzvy a co Pavel rad\u00ed za\u010d\u00ednaj\u00edc\u00edm e-shopa\u0159\u016fm?<\/strong><\/p>\n\n\n\n

O za\u010d\u00e1tc\u00edch v podnik\u00e1n\u00ed<\/h2>\n\n\n\n

Pavle, jak jste se dostal k podnik\u00e1n\u00ed?<\/strong><\/p>\n\n\n\n

Podnikat jsem za\u010dal, kdy\u017e mi bylo 20 let, a to v oboru finan\u010dn\u00edho a investi\u010dn\u00edho poradenstv\u00ed. Tenkr\u00e1t bylo m\u00fdm c\u00edlem vyd\u011blat co nejv\u00edc pen\u011bz, ba\u017eil jsem po drah\u00fdch autech, oble\u010den\u00ed, pozic\u00edch a uzn\u00e1n\u00ed \u2013 prost\u011b v\u0161echny tyhle povrchn\u00ed v\u011bci. To jsem tehdy byl j\u00e1. Vypracoval jsem se na region\u00e1ln\u00edho \u0159editele velk\u00e9 finan\u010dn\u011b-poradensk\u00e9 firmy a m\u011bl jsem v t\u00fdmu 150 lid\u00ed. Pak p\u0159i\u0161la t\u0159ic\u00edtka a jeden konkr\u00e9tn\u00ed moment, na kter\u00fd dodnes nezapomenu. Naprost\u00e9 vnit\u0159n\u00ed pr\u00e1zdno. C\u00edtil jsem se jak pr\u00e1zdn\u00e1 slupka. T\u00edm za\u010dala nesm\u00edrn\u011b d\u016fle\u017eit\u00e1 f\u00e1ze m\u00e9ho \u017eivota \u2013 t\u011b\u017ek\u00fd syndrom vyho\u0159en\u00ed. V\u0161echno se ve mn\u011b p\u0159evracelo, necht\u011bl jsem pr\u00e1ci ani vid\u011bt, komunikovat s lidmi, nedok\u00e1zal jsem ani odpov\u00eddat na e-maily. Bylo to ur\u010dit\u011b m\u00e9 nejt\u011b\u017e\u0161\u00ed \u017eivotn\u00ed obdob\u00ed a j\u00e1 v\u011bd\u011bl, \u017ee to takhle d\u00e1l nejde. T\u011blo i du\u0161e volaly po zm\u011bn\u011b.<\/p>\n\n\n\n

Co se d\u011blo pot\u00e9?<\/strong><\/p>\n\n\n\n

Pak p\u0159i\u0161la f\u00e1ze, kter\u00e9 \u0159\u00edk\u00e1m \u017divot 2.0 \u2013 transforma\u010dn\u00ed. P\u0159eskl\u00e1d\u00e1valy se ve mn\u011b hodnoty. Tak\u0159\u00edkaj\u00edc jsem vyl\u00e9val \u0161\u00e1lek \u017eivota, abych ho mohl znovu naplnit. Z oblasti finan\u010dn\u00edho poradenstv\u00ed jsem za\u010dal postupn\u011b odch\u00e1zet. Ne\u0161lo to hned, ve skute\u010dnosti to trvalo roky, ne\u017e jsem to odst\u0159ihl \u00fapln\u011b. P\u0159eci jen mi chodily velmi vysok\u00e9 pasivn\u00ed p\u0159\u00edjmy a pro m\u011b jednodu\u0161e nebylo snadn\u00e9 se jich vzd\u00e1t. Zvl\u00e1\u0161\u0165 kdy\u017e jsem pro n\u011b u\u017e vlastn\u011b skoro nemusel nic d\u011blat. Ale jednou pak p\u0159i\u0161el moment, kdy jsem si \u0159ekl, \u017ee pot\u0159ebuji b\u00fdt naprosto \u010dist\u00fd s\u00e1m p\u0159ed sebou a \u017e\u00edt autenticky a v pravd\u011b. A ode\u0161el jsem komplet. Ze dne na den mi p\u0159\u00edjem klesl asi o sto tis\u00edc m\u011bs\u00ed\u010dn\u011b skoro na nulu. To popravd\u011b bylo nejt\u011b\u017e\u0161\u00ed rozhodnut\u00ed m\u00e9ho \u017eivota \u2013 ale ur\u010dit\u011b jedno z nejlep\u0161\u00edch. Nikdy jsem toho ani na sekundu nelitoval.<\/p>\n\n\n\n

Jak va\u0161e transformace pokra\u010dovala d\u00e1l?<\/strong><\/p>\n\n\n\n

Z vyho\u0159en\u00ed m\u011b mimo jin\u00e9 dostal kou\u010dink s jedn\u00edm moudr\u00fdm \u010dlov\u011bkem a j\u00e1 v tom uvid\u011bl svou mo\u017enou dal\u0161\u00ed cestu, proto\u017ee m\u011b v\u017edycky bavilo pracovat s lidmi a rozv\u00edjet je. Tak\u017ee jsem se po absolvov\u00e1n\u00ed pot\u0159ebn\u00e9ho vzd\u011bl\u00e1n\u00ed n\u011bkolik let v\u011bnoval tak\u00e9 kou\u010dinku a terapii. Ve fin\u00e1le jsem ale zjistil, \u017ee to nen\u00ed moje cesta, \u017ee v tom nejsem na 100 %. Tu\u0161il jsem, \u017ee chci podnikat, tvo\u0159it, budovat, \u0161k\u00e1lovat. Ale nev\u011bd\u011bl jsem v \u010dem. A pak jednou p\u0159i b\u011bh\u00e1n\u00ed mi do\u0161lo, \u017ee kdy\u017e se s\u00e1m sna\u017e\u00edm o zdrav\u00fd a udr\u017eiteln\u00fd \u017eivot, tak pro\u010d bych to neumo\u017enil tak\u00e9 dal\u0161\u00edm lidem. Aby na jednom m\u00edst\u011b na\u0161li produkty pr\u00e1v\u011b pro zdrav\u00fd a udr\u017eiteln\u00fd \u017eivotn\u00ed styl a nav\u00edc inspiraci ke zm\u011bn\u011b \u017eivotn\u00edch n\u00e1vyk\u016f. A tak vznikla idea Econey.<\/p>\n\n\n\n

O vzniku zna\u010dky Econea a jej\u00edm dne\u0161n\u00edm fungov\u00e1n\u00ed<\/h2>\n\n\n\n

Jak\u00e9 byly za\u010d\u00e1tky e-shopu Econea? M\u011bli jste n\u011bjak\u00fd pl\u00e1n?<\/strong><\/p>\n\n\n\n

\u017d\u00e1dn\u00fd business pl\u00e1n ani zku\u0161enosti s e-commerce jsme nem\u011bli. Byl to tak\u0159\u00edkaj\u00edc \u00fapln\u00fd punk, ale m\u011bli jsme obrovsk\u00e9 nad\u0161en\u00ed a odhodl\u00e1n\u00ed do toho j\u00edt. Z dne\u0161n\u00edho pohledu se jednalo o velkou naivitu a bl\u00e1znovstv\u00ed. \ud83d\ude42 Amat\u00e9rismus v tom nejlep\u0161\u00edm slova smyslu. Poprv\u00e9 jsme se se\u0161li na konci roku 2012 a asi rok jsme cel\u00fd projekt p\u0159ipravovali \u2013 \u0159e\u0161ili jsme, co a kde nakoup\u00edme, jak bude vypadat web apod. Jsem moc r\u00e1d, \u017ee jsme u\u017e tehdy ud\u011blali rozhodnut\u00ed, \u017ee si web postav\u00edme komplet sami na vlastn\u00edm \u0159e\u0161en\u00ed, a ne na krabicov\u00e9m syst\u00e9mu.<\/p>\n\n\n\n

„Na za\u010d\u00e1tku jsme m\u011bli p\u00e1r des\u00edtek objedn\u00e1vek m\u011bs\u00ed\u010dn\u011b, dneska jich m\u00e1me 800 za den.“<\/em><\/strong><\/span><\/p><\/blockquote>\n\n\n\n

Jak vypadal v\u00e1\u0161 prvn\u00ed rok?<\/strong><\/p>\n\n\n\n

Prvn\u00ed rok jsem m\u011bl ve\u0161ker\u00e9 z\u00e1soby doma u sebe ve sklep\u011b. M\u011bli jsme p\u00e1r des\u00edtek objedn\u00e1vek m\u011bs\u00ed\u010dn\u011b a j\u00e1 jezdil ka\u017ed\u00fd den na po\u0161tu s bal\u00edky. Pamatuji si na moment, kdy jednou vy\u0161el v Mlad\u00e9 front\u011b DNES \u010dl\u00e1nek o perl\u00e1torech, co\u017e je takov\u00e9 za\u0159\u00edzen\u00ed na \u0161et\u0159en\u00ed vody. Ud\u011blalo n\u00e1m to reklamu, proto\u017ee jsme byli jedni z m\u00e1la, co perl\u00e1tory prod\u00e1vali online, a najednou n\u00e1m za\u010dali lidi volat a objedn\u00e1vat si jeden perl\u00e1tor za druh\u00fdm. Najednou jsme m\u011bli 20 objedn\u00e1vek denn\u011b a m\u011bli jsme pocit, \u017ee to \u0161\u00edlen\u011b let\u00ed a \u017ee to skoro nem\u016f\u017eeme stihnout. \ud83d\ude42 Dnes jich po p\u00e1r letech expedujeme t\u0159eba 800 za den a je to \u00fapln\u011b jin\u00fd level. Hrozn\u011b r\u00e1d v\u0161ak na ty za\u010d\u00e1tky vzpom\u00edn\u00e1m, bylo to jedine\u010dn\u00e9 obdob\u00ed.<\/p>\n\n\n\n

Je n\u011bco, co se v\u00e1m na za\u010d\u00e1tku nepovedlo?<\/strong><\/p>\n\n\n\n

Nev\u00edm, jestli se to d\u00e1 nazvat jako \u201enepovedlo\u201c, ale nejt\u011b\u017e\u0161\u00ed moment byl, kdy\u017e jsme se s Martinem, sou\u010dasn\u00fdm druh\u00fdm majitelem Econey, rozhodli, \u017ee se rozejdeme s tehdej\u0161\u00edm t\u0159et\u00edm spole\u010dn\u00edkem.
To bylo fakt n\u00e1ro\u010dn\u00e9 obdob\u00ed, proto\u017ee nebylo jist\u00e9, \u017ee to Econea p\u0159e\u017eije. St\u00e1lo n\u00e1s to dost pen\u011bz, ale nakonec to dopadlo, jak nejl\u00e9pe mohlo a s Michalem, t\u00edm b\u00fdval\u00fdm t\u0159et\u00edm spole\u010dn\u00edkem, jsme st\u00e1le kamar\u00e1di, a nav\u00edc i obchodn\u00ed partne\u0159i.<\/p>\n\n\n\n

Kdy\u017e se d\u00edv\u00e1te zp\u011btn\u011b, za\u010d\u00ednal byste podnikat v e-commerce t\u00edm sam\u00fdm zp\u016fsobem? A co byste poradil nad\u0161enc\u016fm, kte\u0159\u00ed cht\u011bj\u00ed rozjet vlastn\u00ed e-shop?<\/strong><\/p>\n\n\n\n

Je t\u011b\u017ek\u00e9 n\u011bco hodnotit zp\u011btn\u011b, proto\u017ee je velmi snadn\u00e9 s tou u\u017e nabytou zku\u0161enost\u00ed vid\u011bt, \u017ee \u010dlov\u011bk mohl d\u011blat v\u011bci podstatn\u011b l\u00e9pe. Ale k tomu je pr\u00e1v\u011b pot\u0159eba ta zku\u0161enost \u2013 i z toho, co se ne \u00fapln\u011b povedlo. Zrovna ned\u00e1vno mi volaly dv\u011b sle\u010dny, je\u0161t\u011b st\u0159edo\u0161kola\u010dky, kter\u00e9 cht\u011bj\u00ed rozjet e-shop se zero waste bal\u00ed\u010dky, a ptaly se m\u011b na zku\u0161enosti a p\u00e1r rad. Bavili jsme se o tom, \u017ee hlavn\u00ed je, aby do toho prost\u011b \u0161ly a u\u010dily se cestou. Je samoz\u0159ejm\u011b dobr\u00e9 m\u00edt vizi, n\u011bjakou p\u0159edstavu, m\u00edt spo\u010d\u00edtan\u00e1 z\u00e1kladn\u00ed \u010d\u00edsla a alespo\u0148 jednoduch\u00fd pl\u00e1n. Ale nesm\u00ed to b\u00fdt limituj\u00edc\u00ed faktor. Nesm\u00ed \u010dlov\u011bka odradit to, \u017ee nem\u00e1 v\u0161echno perfektn\u011b p\u0159ipraven\u00e9 a propo\u010d\u00edtan\u00e9. Na druhou stranu, taky je dobr\u00e9 si uv\u011bdomit, \u017ee podnik\u00e1n\u00ed si mus\u00edm um\u011bt dovolit \u2013 \u017ee prvn\u00ed p\u0159\u00edjmy nejsp\u00ed\u0161 uvid\u00edm a\u017e za mnoho m\u011bs\u00edc\u016f, mo\u017en\u00e1 i let. Mus\u00edm s t\u00edm po\u010d\u00edtat.<\/p>\n\n\n\n

\"econea<\/figure><\/div>\n\n\n\n

Pavel Milan \u010cern\u00fd se spoluzakladatelem Martinem Matesem (vlevo)<\/em><\/p>\n\n\n\n

Byli jste \u00fapln\u011b prvn\u00ed e-shop s ekologick\u00fdmi produkty?<\/strong><\/p>\n\n\n\n

\u00dapln\u011b prvn\u00ed jsme nebyli, u\u017e tady n\u011bkolik let byla nap\u0159\u00edklad Zelen\u00e1 dom\u00e1cnost nebo Biooo. Dnes je e-shop\u016f s podobn\u00fdm sortimentem mnohem v\u00edc, ale obvykle se soust\u0159ed\u00ed p\u0159edev\u0161\u00edm na p\u0159\u00edrodn\u00ed kosmetiku. My jsme jedni z m\u00e1la, kte\u0159\u00ed chceme p\u0159\u00edrodn\u00edmi a ekologick\u00fdmi produkty pokr\u00fdt opravdu hodn\u011b \u0161irok\u00fd sortiment.<\/p>\n\n\n\n

Jak Econea funguje dnes? Kolik m\u00e1te zam\u011bstnanc\u016f a jak jste na tom s r\u016fstem?<\/strong><\/p>\n\n\n\n

Dneska je n\u00e1s n\u011bco okolo 25 lid\u00ed, plus m\u00e1me brig\u00e1dn\u00edky a externisty. Ka\u017ed\u00fd rok jsme zat\u00edm rostli v\u00edce jak dvojn\u00e1sobn\u011b, co\u017e je fantastick\u00e9, ale taky je to na druhou stranu hodn\u011b n\u00e1ro\u010dn\u00e9. Je to hodn\u011b \u017eiv\u00e9, neust\u00e1le mus\u00edme v\u011bci p\u0159ehodnocovat a m\u011bnit. U\u017e samoz\u0159ejm\u011b nefungujeme tak punkov\u011b jako na za\u010d\u00e1tku, ale v\u00edc systematicky a profesion\u00e1ln\u011b. Na\u0161e nejv\u011bt\u0161\u00ed challenge je v tom po\u0159\u00e1d zachovat ducha mal\u00e9 firmy.<\/p>\n\n\n\n

„R\u016fst firmy je skv\u011bl\u00fd, ale stra\u0161n\u011b drah\u00fd. Mus\u00edte nab\u00edrat nov\u00e9 lidi, nakupujete \u010d\u00edm d\u00e1l v\u00edc zbo\u017e\u00ed, investujete do sklad\u016f a kancel\u00e1\u0159\u00ed, apod.“<\/em><\/strong><\/span><\/p><\/blockquote>\n\n\n\n

Co jsou moment\u00e1ln\u011b pro Econeu nejv\u011bt\u0161\u00ed v\u00fdzvy?<\/strong><\/p>\n\n\n\n

Jak u\u017e jsem \u0159\u00edkal, nejv\u011bt\u0161\u00ed v\u00fdzvou je ust\u00e1t rychl\u00fd r\u016fst. Poda\u0159ilo se n\u00e1m po\u010dtem objedn\u00e1vek p\u0159edb\u011bhnout procesy a syst\u00e9my. Tak\u017ee te\u010f betonujeme z\u00e1klady. Soust\u0159ed\u00edme se na to, abychom ten po\u010det objedn\u00e1vek zase p\u0159edb\u011bhli. V neposledn\u00ed \u0159ad\u011b chceme b\u00fdt i ekonomicky siln\u00e1 a zdrav\u00e1 firma. R\u016fst je skv\u011bl\u00fd, ale stra\u0161n\u011b drah\u00fd. Mus\u00edte nab\u00edrat nov\u00e9 lidi, nakupujete \u010d\u00edm d\u00e1l v\u00edce zbo\u017e\u00ed, investujete do sklad\u016f, kancel\u00e1\u0159\u00ed apod. Jsme sice v plusu, ale jak \u0159\u00edk\u00e1 Martin Rozho\u0148, n\u00e1\u0161 mentor a investor \u2013 je to takov\u00e1 kladn\u00e1 nula. D\u00edkybohu za n\u00ed, av\u0161ak pracujeme na tom, aby to bylo je\u0161t\u011b lep\u0161\u00ed. Dal\u0161\u00ed v\u00fdzvou pro n\u00e1s je udr\u017eet v\u00fdjime\u010dn\u00fd t\u00fdm. M\u00e1me ve firm\u011b \u00fa\u017easn\u00e9 lidi, skv\u011blou atmosf\u00e9ru a vztahy. Lid\u00e9 ve firm\u011b jsou pro n\u00e1s na prvn\u00edm m\u00edst\u011b<\/a>. Op\u011bt v\u0161ak t\u00edm, jak se t\u00fdm roz\u0161i\u0159uje, tak u\u017e to prost\u011b nen\u00ed stejn\u00e9, jako kdy\u017e n\u00e1s bylo p\u011bt, a zachovat du\u0161i firmy je n\u00e1ro\u010dn\u011bj\u0161\u00ed.<\/p>\n\n\n\n

\"econea<\/figure><\/div>\n\n\n\n

O tom p\u00ed\u0161ete i na blogu, \u017ee? V\u00e1\u0161 blog je celkov\u011b hrozn\u011b p\u011bkn\u00fd, m\u00e1te tam spoustu u\u017eite\u010dn\u00fdch \u010dl\u00e1nk\u016f. Mus\u00ed v\u00e1s to st\u00e1t velk\u00e9 \u00fasil\u00ed\u2026<\/strong><\/p>\n\n\n\n

Stoj\u00ed, ale d\u011bl\u00e1me to r\u00e1di. Nen\u00ed snadn\u00e9 se v problematice ekologick\u00fdch produkt\u016f orientovat. Sami v\u011bnujeme \u010das \u010detb\u011b a zkoum\u00e1n\u00ed odborn\u00fdch zdroj\u016f, shroma\u017e\u010fujeme informace, abychom o t\u011bch t\u00e9matech v\u011bd\u011bli co nejv\u00edc. Chceme b\u00fdt odborn\u00edci v tom, co d\u011bl\u00e1me. A proto to taky chceme p\u0159ed\u00e1vat d\u00e1le, abychom mohli lidi inspirovat ke zm\u011bn\u011b. Na blog <\/a>publikujeme m\u00e9n\u011b \u010dast\u011bji, zato \u0159e\u0161\u00edme kvalitu a sna\u017e\u00edme se j\u00edt fakt do hloubky. Taky se hodn\u011b pipl\u00e1me s popisky produkt\u016f, aby tam z\u00e1kazn\u00edk mohl naj\u00edt kompletn\u00ed info o v\u00fdrobku, v\u010detn\u011b na\u0161eho pohledu a doporu\u010den\u00ed.<\/p>\n\n\n\n

Jak\u00fdm zp\u016fsobem vyb\u00edr\u00e1te dodavatele zbo\u017e\u00ed, aby byli v souladu s postoji va\u0161\u00ed zna\u010dky?<\/strong><\/p>\n\n\n\n

Produktov\u00e9 portfolio m\u00e1m na starosti j\u00e1 osobn\u011b spolu s kolegyn\u00ed Ester a zna\u010dky vyb\u00edr\u00e1me fakt pe\u010dliv\u011b. Dneska nab\u00edz\u00edme zbo\u017e\u00ed od v\u00edce jak stovky zna\u010dek a m\u00e1me jasn\u00e1 krit\u00e9ria, co dodavatel a zna\u010dka mus\u00ed spl\u0148ovat pro ka\u017ed\u00fd produktov\u00fd segment. Ta krit\u00e9ria neust\u00e1le zp\u0159\u00eds\u0148ujeme a jdeme po vy\u0161\u0161\u00ed a vy\u0161\u0161\u00ed kvalit\u011b.<\/p>\n\n\n\n

„V\u0161echno, co d\u011bl\u00e1me, se sna\u017e\u00edme z\u00e1kazn\u00edk\u016fm vysv\u011btlovat a b\u00fdt maxim\u00e1ln\u011b otev\u0159en\u00ed.“<\/strong><\/span><\/em><\/p><\/blockquote>\n\n\n\n

Stane se, \u017ee v\u00e1m z\u00e1kazn\u00edci p\u016fvod \u010di materi\u00e1l n\u011bjak\u00e9ho zbo\u017e\u00ed rozporuj\u00ed?<\/strong><\/p>\n\n\n\n

Ano, n\u011bkdy takov\u00e9 podn\u011bty od z\u00e1kazn\u00edk\u016f chod\u00ed a jsme za n\u011b moc r\u00e1di. Ned\u00e1vno n\u00e1m takto p\u0159i\u0161el podn\u011bt od z\u00e1kaznice, kter\u00e1 n\u00e1s upozornila, \u017ee oxo-rozlo\u017eiteln\u00e9 plasty nejsou zas tak moc eko. Z tohoto materi\u00e1lu byly vyroben\u00e9 s\u00e1\u010dky do ko\u0161e, kter\u00e9 u n\u00e1s \u0161ly velmi na odbyt. Tak jsme se po tom za\u010dali p\u00eddit do hloubky a na z\u00e1klad\u011b informac\u00ed, kter\u00e9 jsme o cel\u00e9m t\u00e9matu zjistili, jsme produkt p\u0159estali \u00fapln\u011b prod\u00e1vat. V tomto p\u0159\u00edpad\u011b \u0161el byznys stranou, na\u0161e p\u0159esv\u011bd\u010den\u00ed pro n\u00e1s bylo d\u016fle\u017eit\u011bj\u0161\u00ed. V\u0161echno, co d\u011bl\u00e1me, se sna\u017e\u00edme z\u00e1kazn\u00edk\u016fm vysv\u011btlovat, chceme b\u00fdt v tomto ohledu maxim\u00e1ln\u011b otev\u0159en\u00ed, a proto jsme k tomu taky napsali velk\u00e9 vysv\u011btlen\u00ed na blog<\/a>.<\/p>\n\n\n\n

\"econea<\/figure><\/div>\n\n\n\n

Co pl\u00e1nujete v Econee do budoucna?<\/strong><\/p>\n\n\n\n

Toho je! V prv\u00e9 \u0159ad\u011b neust\u00e1le roz\u0161i\u0159ujeme portfolio. M\u00e1me v merku dal\u0161\u00ed produktov\u00e9 kategorie a mnoho skv\u011bl\u00fdch v\u00fdrobc\u016f. Chceme se opravdu st\u00e1t jedn\u00edm m\u00edstem pro v\u0161echny n\u00e1kupy pro zdrav\u00fd a udr\u017eiteln\u00fd \u017eivotn\u00ed styl. D\u00e1le \u0159e\u0161\u00edme, kdy budeme redesignovat web nebo se chceme v\u00edce zam\u011b\u0159it na komplexn\u00ed customer experience. V neposledn\u00ed \u0159ad\u011b chceme za\u010d\u00edt finan\u010dn\u011b podporovat dobro\u010dinn\u00e9 projekty a umo\u017enit to i z\u00e1kazn\u00edk\u016fm.<\/p>\n\n\n\n

\"econea<\/figure><\/div>\n\n\n\n

P\u0159em\u00fd\u0161l\u00edte nad zaveden\u00edm kamenn\u00e9 prodejny? Mohli byste fungovat jako v\u00fddejna zbo\u017e\u00ed a z\u00e1rove\u0148 bezobalov\u00e1 prodejna, kter\u00e1 by prod\u00e1vala i j\u00eddlo.<\/strong><\/p>\n\n\n\n

O kamenn\u00e9 prodejn\u011b jsme uva\u017eovali, ale je to fakt hodn\u011b velk\u00e1 v\u011bc. Jednou ano, ale letos ne. Nav\u00edc jsem se doslechl, \u017ee konkurence je zav\u00edr\u00e1, proto\u017ee se jim nevyplat\u00ed. A co se t\u00fd\u010de j\u00eddla, tak to zat\u00edm prod\u00e1vat nechceme.<\/p>\n\n\n\n

Jak\u00fdm zp\u016fsobem bal\u00edte zbo\u017e\u00ed? Sna\u017e\u00edte se o minim\u00e1ln\u00ed odpad?<\/strong><\/p>\n\n\n\n

Usilujeme o maxim\u00e1ln\u011b \u0161etrnou expedici. Nekupujeme nov\u00e9 krabice, ale pou\u017e\u00edv\u00e1me ji\u017e pou\u017eit\u00e9 nebo zachr\u00e1n\u011bn\u00e9. Nekupujeme \u017e\u00e1dn\u00e9 plastov\u00e9 v\u00fdpln\u011b, nepou\u017e\u00edv\u00e1me plastovou lepic\u00ed p\u00e1sku. Je toho v\u00edc, ale obecn\u011b se prost\u011b sna\u017e\u00edme maxim\u00e1ln\u011b vyu\u017e\u00edvat ji\u017e existuj\u00edc\u00ed materi\u00e1l a minimalizovat pou\u017eit\u00ed plastu. O tom, jak k balen\u00ed zbo\u017e\u00ed p\u0159istupujeme, m\u00e1me tak\u00e9 \u010dl\u00e1nek na blogu<\/a>.<\/p>\n\n\n\n

Nenapadlo v\u00e1s t\u0159eba vzd\u011bl\u00e1vat i ostatn\u00ed e-shopy v t\u00e9to oblasti?<\/strong><\/p>\n\n\n\n

To up\u0159\u00edmn\u011b nenapadlo. Nep\u0159ipad\u00e1me si jako takov\u00e9 hv\u011bzdy, abychom v tom n\u011bkoho vzd\u011bl\u00e1vali. Kdy\u017e by v\u0161ak po n\u00e1s n\u011bkdo cht\u011bl nasd\u00edlet, jak to d\u011bl\u00e1me, tak to samoz\u0159ejm\u011b r\u00e1di ud\u011bl\u00e1me.<\/p>\n\n\n\n

Jak b\u00fdt eko<\/h2>\n\n\n\n

Vn\u00edm\u00e1te v \u010cech\u00e1ch z\u00e1jem o ekologick\u00e1 t\u00e9mata? Je t\u0159\u00edd\u011bn\u00ed odpadu a zero waste v m\u00f3d\u011b?<\/strong><\/p>\n\n\n\n

Ano, vn\u00edm\u00e1m, \u017ee jak firmy, tak b\u011b\u017en\u00ed spot\u0159ebitel\u00e9 se sna\u017e\u00ed chovat v\u00edce ekologicky a uv\u011bdom\u011ble. Ten trend je jasn\u00fd a d\u00edky bohu za n\u011bj. Ned\u00e1vno jsem t\u0159eba n\u011bkde \u010detl, \u017ee i takov\u00e1 korporace jako Danone pl\u00e1nuje des\u00edtky procent obratu d\u011blat na vegansk\u00fdch v\u00fdrobc\u00edch. \u010c\u00e1st z t\u011bch firem to asi m\u00e1 sp\u00ed\u0161 jako m\u00f3dn\u00ed nebo nutnou v\u011bc a nebude to \u00fapln\u011b v hloubce, ale beztak je ten trend pozitivn\u00ed. Koneckonc\u016f i v m\u00e9di\u00edch se toho o ochran\u011b \u017eivotn\u00edho prost\u0159ed\u00ed nebo klimatick\u00e9 zm\u011bn\u011b do\u010dtete mnohem v\u00edc ne\u017e p\u0159ed lety.<\/p>\n\n\n\n

„Jednotlivec s\u00e1m o sob\u011b cel\u00fd sv\u011bt nezm\u011bn\u00ed, ale m\u016f\u017ee zm\u011bnit ten sv\u016fj a to je nesm\u00edrn\u011b d\u016fle\u017eit\u00e9.“<\/strong><\/em><\/span><\/p><\/blockquote>\n\n\n\n

Je dob\u0159e, \u017ee zmi\u0148ujete ty firmy, kter\u00e9 maj\u00ed prost\u0159edky na zm\u011bnu v\u00fdrobn\u00edch postup\u016f atd. Napad\u00e1 m\u011b ale, jestli zm\u016f\u017ee jedinec s\u00e1m n\u011bjakou zm\u011bnu\u2026<\/strong><\/p>\n\n\n\n

Ano i ne. Jednotlivec s\u00e1m o sob\u011b samoz\u0159ejm\u011b cel\u00fd sv\u011bt nezm\u011bn\u00ed. Ale m\u016f\u017ee zm\u011bnit ten sv\u016fj a to je nesm\u00edrn\u011b d\u016fle\u017eit\u00e9. D\u00edky tomu ta zm\u011bna pak prob\u00edh\u00e1 v cel\u00e9 spole\u010dnosti. Stejn\u011b tak je ale nutn\u00e9, aby ta zm\u011bna prob\u00edhala i na \u00farovni st\u00e1t\u016f, prost\u0159ednictv\u00edm regulac\u00ed, vzd\u011bl\u00e1n\u00ed apod. Kdy\u017e p\u0159ejdu na rostlinnou stravu a nebudu pou\u017e\u00edvat jednor\u00e1zov\u00e9 plasty, tak je m\u016fj re\u00e1ln\u00fd dopad jako\u017eto jednotlivce relativn\u011b mali\u010dk\u00fd, ale podstatn\u00e9 je, \u017ee s t\u00edm n\u011bco d\u011bl\u00e1m, \u017ee zm\u011bn\u00edm sv\u016fj p\u0159\u00edstup a my\u0161len\u00ed. Kdy\u017e si v\u0161ech 7 miliard lid\u00ed \u0159ekne, \u017ee s t\u00edm nic nezm\u016f\u017eou, tak dopadneme jako lidstvo opravdu \u0161patn\u011b. Z\u00e1rove\u0148 vid\u00edm, \u017ee t\u011bmto t\u00e9mat\u016fm naslouchaj\u00ed i politick\u00e9 s\u00edly, proto\u017ee jdou za t\u00edm, co cht\u011bj\u00ed voli\u010di. Tak\u017ee pokud my jako ob\u010dan\u00e9 budeme ty zm\u011bny sami d\u011blat a z\u00e1rove\u0148 je po\u017eadovat, tak je sami akcelerujeme.<\/p>\n\n\n\n

Co pro sn\u00ed\u017een\u00ed neblah\u00e9ho dopadu na \u017eivotn\u00ed prost\u0159ed\u00ed d\u011bl\u00e1te vy osobn\u011b?<\/strong><\/p>\n\n\n\n

To je dobr\u00e1 ot\u00e1zka. Ned\u00e1vno jsem \u010detl v\u00fdtah z jedn\u00e9 studie, kter\u00e1 mluv\u00ed o 4 nejd\u016fle\u017eit\u011bj\u0161\u00edch osobn\u00edch volb\u00e1ch, kter\u00e9 \u010dlov\u011bk m\u016f\u017ee ud\u011blat, aby sn\u00ed\u017eil sv\u016fj ekologick\u00fd dopad. Je to: p\u0159estat j\u00edst maso (a \u017eivo\u010di\u0161n\u00e9 produkty), p\u0159estat jezdit autem, p\u0159estat l\u00e9tat letadlem a m\u00edt co nejm\u00e9n\u011b d\u011bt\u00ed. Tohle je ten \u010dist\u011b racion\u00e1ln\u00ed pohled, kdy\u017e se to prost\u011b spo\u010d\u00edt\u00e1. J\u00e1 osobn\u011b nej\u00edm maso ani \u017e\u00e1dn\u00e9 jin\u00e9 \u017eivo\u010di\u0161n\u00e9 produkty. Co se t\u00fd\u010de auta, tak jsem vinen, proto\u017ee s n\u00edm jezd\u00edm \u010dasto \u2013 ale alespo\u0148 jedno v rodin\u011b je na CNG s polovi\u010dn\u00edmi emisemi a druh\u00e9 je \u010dist\u00fd elektromobil s \u017e\u00e1dn\u00fdmi lok\u00e1ln\u00edmi emisemi. Kdy\u017e u\u017e n\u011bkam jednou za \u010das let\u00edme, tak emise kompenzuji pomoc\u00ed offsetov\u00fdch program\u016f. No a dceru m\u00e1m jednu a zat\u00edm dal\u0161\u00ed nepl\u00e1nujeme. Samoz\u0159ejm\u011b to nen\u00ed jen o tom \u2013 je to i o p\u0159edch\u00e1zen\u00ed vzniku odpad\u016f, pou\u017e\u00edv\u00e1n\u00ed ekologick\u00e9 drogerie, p\u0159\u00edrodn\u00ed kosmetiky atd. Asi to nen\u00ed o tom \u0159\u00edct si tady dlouh\u00fd seznam. Jedn\u00edm dechem v\u0161ak dod\u00e1v\u00e1m, \u017ee je st\u00e1le obrovsk\u00e9 mno\u017estv\u00ed v\u011bc\u00ed, kter\u00e9 mohu d\u011blat l\u00e9pe a d\u016fsledn\u011bji.<\/p>\n\n\n\n

Jak\u00e9 jsou va\u0161e nejbli\u017e\u0161\u00ed pl\u00e1ny, a\u0165 u\u017e osobn\u00ed nebo co se t\u00fd\u010de podnik\u00e1n\u00ed?<\/strong><\/p>\n\n\n\n

O pracovn\u00edch pl\u00e1nech u\u017e jsem mluvil. V osobn\u00edm \u017eivot\u011b te\u010f nejv\u00edc \u0159e\u0161\u00edm stavbu pasivn\u00edho domu, kter\u00fd bude z ekologick\u00fdch materi\u00e1l\u016f a obecn\u011b co nej\u0161etrn\u011bj\u0161\u00ed a sob\u011bsta\u010dn\u00fd. To m\u011b moment\u00e1ln\u011b zam\u011bstn\u00e1v\u00e1 i bav\u00ed nejv\u00edc.<\/p>\n\n\n\n

Pavle, moc d\u011bkuji za rozhovor a za v\u00e1\u0161 \u010das.<\/strong><\/p>\n\n\n\n

Tak\u00e9 moc d\u011bkuji.<\/p>\n\n\n\n

Pavel Milan \u010cern\u00fd 
\"pavel<\/figure><\/h2>\n\n\n\n

Inici\u00e1tor a spoluzakladatel e-shopu Econea.cz<\/a>, nejv\u011bt\u0161\u00edho e-shopu s ekologick\u00fdmi produkty v \u010cech\u00e1ch. P\u016fvodn\u011b p\u016fsobil ve finan\u010dn\u00edm poradenstv\u00ed, po deseti letech v\u0161ak dosp\u011bl do stavu vyho\u0159en\u00ed a vnit\u0159n\u00ed pr\u00e1zdnoty. Dnes se v\u011bnuje e-shopu, jeho\u017e my\u0161lenkou je umo\u017enit lidem d\u011blat mal\u00e9 ka\u017edodenn\u00ed kroky pro zdrav\u00fd a udr\u017eiteln\u00fd \u017eivotn\u00ed styl. V\u011b\u0159\u00ed, \u017ee ka\u017ed\u00fd \u010dlov\u011bk m\u016f\u017ee zm\u011bnit sv\u00e9 n\u00e1vyky a p\u0159isp\u011bt k udr\u017eiteln\u00e9mu rozvoji sv\u011bta. Ve voln\u00e9m \u010dase r\u00e1d b\u011bh\u00e1, tr\u00e1v\u00ed \u010das s rodinou a v p\u0159\u00edrod\u011b.<\/p>\n\n\n\n

Odkazy, kter\u00e9 se objevily v \u010dl\u00e1nku:<\/h3>\n\n\n\n

E-shop Econea: https:\/\/www.econea.cz\/<\/a><\/p>\n\n\n\n

P\u0159\u00edb\u011bh zna\u010dky a prvn\u00edch 5 let fungov\u00e1n\u00ed e-shopu: https:\/\/www.econea.cz\/blog\/slavime-5-let\/<\/a><\/p>\n\n\n\n

Jak ve firm\u011b udr\u017eet skv\u011bl\u00fd t\u00fdm: https:\/\/www.econea.cz\/blog\/tym-je-pro-nas-vsim\/<\/a><\/p>\n\n\n\n

Jak balit zbo\u017e\u00ed ekologicky: https:\/\/www.econea.cz\/blog\/ekologicke-baleni-zero-waste\/<\/a><\/p>\n\n\n\n

T\u00e9ma oxo-rozlo\u017eiteln\u00fdch plast\u016f: https:\/\/www.econea.cz\/blog\/ne-oxo-degradabilnim-plastum\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Maj\u00ed milionov\u00e9 obraty, jsou jedni\u010dkou na trhu v prodeji eko produkt\u016f a z\u00e1kazn\u00edci je chv\u00e1l\u00ed za poctiv\u00fd a up\u0159\u00edmn\u00fd p\u0159\u00edstup. 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