{"id":5501,"date":"2019-07-04T14:53:33","date_gmt":"2019-07-04T12:53:33","guid":{"rendered":"https:\/\/www.gopay.com\/blog\/?p=5501"},"modified":"2023-08-30T13:07:46","modified_gmt":"2023-08-30T11:07:46","slug":"jak-vypada-zalozeni-platby-u-tri-nejpouzivanejsich-ceskych-platebnich-bran","status":"publish","type":"post","link":"https:\/\/www.gopay.com\/blog\/jak-vypada-zalozeni-platby-u-tri-nejpouzivanejsich-ceskych-platebnich-bran\/","title":{"rendered":"Jak vypad\u00e1 zalo\u017een\u00ed platby u t\u0159\u00ed nejpou\u017e\u00edvan\u011bj\u0161\u00edch \u010desk\u00fdch platebn\u00edch bran?"},"content":{"rendered":"

Kdy\u017e vyb\u00edr\u00e1te platebn\u00ed br\u00e1nu pro sv\u016fj web, v\u011bt\u0161inou \u0159e\u0161\u00edte cenu, sem tam n\u011bjak\u00e9 funkce (zde <\/a>najdete podrobn\u00e9 srovn\u00e1n\u00ed platebn\u00edch bran). Je to pochopiteln\u00e9, jako podnikatel\u00e9 se sna\u017e\u00edte m\u00edt co nejni\u017e\u0161\u00ed n\u00e1klady.<\/p>\n

Krom\u011b ceny je ale fajn \u0159e\u0161it i jin\u00e9 v\u011bci, zejm\u00e9na u\u017eivatelskou p\u0159\u00edv\u011btivost proces platby.<\/p>\n

<\/p>\n

Proto\u017ee z\u00e1kazn\u00edci \u010d\u00edm d\u00e1l v\u00edce preferuj\u00ed pohodln\u00fd zp\u016fsob placen\u00ed, je nutn\u00e9 jim vyhov\u011bt a nab\u00eddnout takov\u00e9 placen\u00ed, kter\u00e9 bude co nejjednodu\u0161\u0161\u00ed.<\/p>\n

Jenom\u017ee jak zjist\u00edte, jak placen\u00ed p\u0159es br\u00e1nu funguje, kdy\u017e si jej sami nevyzkou\u0161\u00edte? Nev\u011bste hlavu. Tuto pr\u00e1ci jsme ud\u011blali za v\u00e1s. Vzali jsme 3 \u010desk\u00e9 platebn\u00ed br\u00e1ny a porovnali jsme platebn\u00ed proces z pohledu u\u017eivatele.<\/p>\n

Vyzkou\u0161eli jsme platbu kartou, online bankovn\u00ed tla\u010d\u00edtko a nakonec i b\u011b\u017en\u00fd bankovn\u00ed p\u0159evod.<\/p>\n\n

GoPay<\/h2>\n

1. V\u00fdb\u011br platebn\u00ed metody v e-shopu – e-shopov\u00e9 \u0159e\u0161en\u00ed Shoptet<\/h3>\n

V GoPay umo\u017e\u0148ujeme tzv. p\u0159\u00edmou variantu v\u00fdb\u011bru platebn\u00ed metody<\/strong>. Znamen\u00e1 to, \u017ee z\u00e1kazn\u00edk si platebn\u00ed metodu m\u016f\u017ee vybrat p\u0159\u00edmo v e-shopu a br\u00e1na mu n\u00e1sledn\u011b zobraz\u00ed formul\u00e1\u0159 on\u00e9 konkr\u00e9tn\u00ed platebn\u00ed metody. V\u00edce informac\u00ed o t\u00e9to funkcionalit\u011b jsme psali v \u010dl\u00e1nku 5 z\u00e1sad spr\u00e1vn\u00e9 integrace<\/a>.<\/p>\n

To, jak zobrazovat platebn\u00ed metody v ko\u0161\u00edku, ale nen\u00ed jen tak a shoduj\u00ed se na tom i p\u0159edn\u00ed \u010de\u0161t\u00ed UX specialist\u00e9<\/a>. Ke ka\u017ed\u00e9 platebn\u00ed metod\u011b je vhodn\u00e9 p\u0159ipojit kr\u00e1tk\u00fd popisek a logo, jako nap\u0159\u00edklad na obr\u00e1zku dole. Z\u00e1kazn\u00edkovi tak usnadn\u00edte orientaci ve v\u00fdb\u011bru platby.<\/p>\n

N\u00e1sleduj\u00edc\u00ed uk\u00e1zka br\u00e1ny je demonstrov\u00e1na na p\u0159\u00edkladu e-shopov\u00e9ho \u0159e\u0161en\u00ed Shoptet<\/a>.<\/p>\n

\"gopay<\/p>\n

Takto vypad\u00e1 v\u00fdb\u011br platby v \u0161ablon\u011b e-shopov\u00e9ho \u0159e\u0161en\u00ed Shoptet<\/em><\/p>\n

2. Vyvol\u00e1n\u00ed br\u00e1ny a zad\u00e1n\u00ed platebn\u00edch \u00fadaj\u016f<\/h3>\n

a) platebn\u00ed karta<\/h4>\n

Pokud si z\u00e1kazn\u00edk v e-shopu zvolil platbu kartou, br\u00e1na zobraz\u00ed formul\u00e1\u0159 pro na\u0165uk\u00e1n\u00ed pot\u0159ebn\u00fdch \u00fadaj\u016f. V\u00fdhodou je, \u017ee z\u00e1kazn\u00edk nemus\u00ed proch\u00e1zet mezikrokem, kdy je t\u0159eba konkr\u00e9tn\u00ed platebn\u00ed metodu vybrat i na platebn\u00ed br\u00e1n\u011b. K platb\u011b se tak dostane rychleji, co\u017e m\u00e1 pozitivn\u00ed vliv na dokon\u010den\u00ed objedn\u00e1vky.<\/p>\n

V GoPay nav\u00edc nab\u00edz\u00edme tzv. inline variantu<\/a>, kdy nedoch\u00e1z\u00ed k p\u0159esm\u011brov\u00e1n\u00ed na speci\u00e1ln\u00ed str\u00e1nku br\u00e1ny, ale br\u00e1na se vyno\u0159\u00ed nad str\u00e1nkou e-shopu. Z\u00e1kazn\u00edk tak z\u016fst\u00e1v\u00e1 po celou dobu v e-shopu, ve kter\u00e9m nakupuje a nem\u00e1 pocit, by musel kv\u016fli platb\u011b odch\u00e1zet jinam.<\/p>\n

Jestli v\u00e1s zaj\u00edm\u00e1, jak\u00fd vliv na konverze tento zp\u016fsob placen\u00ed m\u00e1, p\u0159e\u010dt\u011bte si na\u0161i p\u0159\u00edpadovou studii<\/a>, ve kter\u00e9 porovn\u00e1v\u00e1me v\u00fdkon inline varianty s klasick\u00fdm p\u0159esm\u011brov\u00e1n\u00edm.<\/p>\n

\"\"<\/p>\n

b) bankovn\u00ed p\u0159evod<\/h4>\n

Bankovn\u00ed p\u0159evod m\u016f\u017ee m\u00edt 2 varianty – bu\u010f se jedn\u00e1 o rychl\u00fd p\u0159evod s p\u0159edvypln\u011bn\u00fdm bankovn\u00edm p\u0159\u00edkazem, nebo klasick\u00fd bankovn\u00ed p\u0159evod, u kter\u00e9ho je zapot\u0159eb\u00ed na\u0165ukat ru\u010dn\u011b variabiln\u00ed symbol, \u010d\u00e1stku, a dal\u0161\u00ed n\u00e1le\u017eitosti.<\/p>\n

    \n
  • \n
    Online bankovn\u00ed p\u0159evod (tzv. tla\u010d\u00edtko)<\/h5>\n

    Online bankovn\u00ed p\u0159evod je maxim\u00e1ln\u011b jednoduch\u00fd. Z\u00e1kazn\u00edk si vybere svou banku, pot\u00e9 je p\u0159esm\u011brov\u00e1n do internetov\u00e9ho bankovnictv\u00ed, kam se p\u0159ihl\u00e1s\u00ed a potvrd\u00ed p\u0159edvypln\u011bn\u00fd bankovn\u00ed p\u0159\u00edkaz. Krom\u011b p\u0159ihla\u0161ovac\u00edch \u00fadaj\u016f do bankovnictv\u00ed nemus\u00ed \u0165ukat \u017e\u00e1dn\u00e1 dlouh\u00e1 \u010d\u00edsla.\"\"<\/li>\n

  • \n
    Offline bankovn\u00ed p\u0159evod – klasick\u00fd bankovn\u00ed p\u0159evod<\/h5>\n

    P\u0159i v\u00fdb\u011bru klasick\u00e9ho bankovn\u00edho p\u0159evodu br\u00e1na z\u00e1kazn\u00edkovi zobraz\u00ed \u00fadaje, kter\u00e9 je nutn\u00e9 vyplnit v internetov\u00e9m bankovnictv\u00ed. Pokud m\u00e1 z\u00e1kazn\u00edk chytr\u00fd telefon, m\u016f\u017ee \u00fadaje naskenovat p\u0159es QR k\u00f3d, co\u017e mu platbu v\u00fdrazn\u011b usnadn\u00ed (QR k\u00f3d je zobrazen na druh\u00e9m obr\u00e1zku).<\/p>\n

    \"\"<\/li>\n<\/ul>\n

    \"\"<\/p>\n

    ThePay<\/h2>\n

    1. V\u00fdb\u011br platebn\u00ed metody v e-shopu – e-shopov\u00e9 \u0159e\u0161en\u00ed Shoptet<\/h3>\n

    Tady jsou v\u0161echny online metody schovan\u00e9 pod jednu volbu do jednoho \u0159\u00e1dku, proto\u017ee ThePay nab\u00edz\u00ed v\u00fdb\u011br konkr\u00e9tn\u00ed metody a\u017e na platebn\u00ed br\u00e1n\u011b. U GoPay si z\u00e1kazn\u00edk platebn\u00ed metodu vybere p\u0159\u00edmo v ko\u0161\u00edku ve zp\u016fsobu platby a platebn\u00ed br\u00e1na mu zobraz\u00ed u\u017e konkr\u00e9tn\u00ed zvolenou platebn\u00ed metodu.<\/p>\n

    \"thepay<\/p>\n

    2. V\u00fdb\u011br platebn\u00ed metody na br\u00e1n\u011b<\/h3>\n

    Po stisknut\u00ed volby online metody p\u0159es ThePay v e-shopu se z\u00e1kazn\u00edkovi vyvol\u00e1 platebn\u00ed br\u00e1na, kde je nutn\u00e9 vybrat platebn\u00ed metodu.<\/p>\n

    \"thepay<\/p>\n

    3. Vyvol\u00e1n\u00ed platebn\u00ed metody a zad\u00e1n\u00ed platebn\u00edch \u00fadaj\u016f<\/h3>\n

    a) platebn\u00ed karta<\/h4>\n

    P\u0159i platb\u011b kartou se zobraz\u00ed platebn\u00ed br\u00e1na Komer\u010dn\u00ed banky, jej\u00ed\u017e platby zpracov\u00e1v\u00e1 GP webpay. Z\u00e1kazn\u00edk se tedy najednou ocit\u00e1 na ciz\u00ed platebn\u00ed br\u00e1n\u011b, kter\u00e1 s p\u016fvodn\u00edm ThePay u\u017e nem\u00e1 nic spole\u010dn\u00e9ho.<\/p>\n

    \"thepay<\/p>\n

    b) bankovn\u00ed p\u0159evod<\/h4>\n

    U t\u00e9to metody si z\u00e1kazn\u00edk m\u016f\u017ee op\u011bt zvolit, zda chce zaplatit p\u0159es rychl\u00fd bankovn\u00ed p\u0159evod (tzv. tla\u010d\u00edtko), nebo p\u0159es b\u011b\u017en\u00fd p\u0159evod. Tla\u010d\u00edtko z\u00e1kazn\u00edka p\u0159esm\u011bruje do jeho internetov\u00e9ho bankovnictv\u00ed. U b\u011b\u017en\u00e9ho p\u0159evodu se zobraz\u00ed \u00fadaje k platb\u011b, jak m\u016f\u017eete vid\u011bt na obr\u00e1zku n\u00ed\u017ee. Ani zde nechyb\u00ed QR k\u00f3d.<\/p>\n

    \"thepay<\/p>\n

    Comgate<\/h2>\n

    1. V\u00fdb\u011br platebn\u00ed metody v e-shopu – e-shopov\u00e9 \u0159e\u0161en\u00ed FastCentrik<\/h3>\n

    Podobn\u011b jako u ThePay, ani u Comgate nelze zvolit platebn\u00ed metodu p\u0159\u00edmo v ko\u0161\u00edku. V\u0161echny online platebn\u00ed metody jsou prezentov\u00e1ny v jednom \u0159\u00e1dku, bez loga, nebo kr\u00e1tk\u00e9ho popisu.<\/p>\n

    \"comgate<\/p>\n

    2. V\u00fdb\u011br platebn\u00ed metody na br\u00e1n\u011b<\/h3>\n

    Pot\u00e9, co z\u00e1kazn\u00edk zvol\u00ed volbu Comgate nast\u00e1v\u00e1 p\u0159esm\u011brov\u00e1n\u00ed na platebn\u00ed br\u00e1nu, kde je nutn\u00e9 vybrat konkr\u00e9tn\u00ed platebn\u00ed metodu. Na v\u00fdb\u011br m\u00e1 mezi kartou a online bankovn\u00edm p\u0159evodem (tla\u010d\u00edtkem).<\/p>\n

    \"comgate<\/p>\n

    3. Vyvol\u00e1n\u00ed platebn\u00ed metody a zad\u00e1n\u00ed platebn\u00edch \u00fadaj\u016f<\/h3>\n
      \n
    • \n

      Zpracov\u00e1n\u00ed platby p\u0159es \u010cSOB platebn\u00ed br\u00e1nu<\/h4>\n

      Po v\u00fdb\u011bru zp\u016fsobu platby kartou nast\u00e1vaj\u00ed v p\u0159\u00edpad\u011b Comgate 2 mo\u017enosti – platba kartou prob\u011bhne bu\u010f p\u0159es platebn\u00ed br\u00e1nu \u010cSOB, nebo p\u0159es n\u011bmeck\u00e9ho zpracovatele BS Payone.<\/li>\n<\/ul>\n

      \"comgate<\/p>\n

        \n
      • \n

        Zpracov\u00e1n\u00ed platby p\u0159es BS PAYONE<\/h4>\n

        V p\u0159\u00edpad\u011b zpracovatele BS Payone se zobraz\u00ed rozhran\u00ed, jeho\u017e vzhled je ji\u017e pln\u011b v re\u017eii Comgate.<\/li>\n<\/ul>\n

        \"comgate<\/p>\n

        <\/p>\n

        Shrnut\u00ed<\/h2>\n

        V z\u00e1sad\u011b plat\u00ed, \u017ee byste u\u017eivateli m\u011bli nab\u00eddnout snadn\u00e9 a p\u0159\u00edjemn\u00e9 placen\u00ed. Komplikovan\u00fdm zp\u016fsobem platby m\u016f\u017eete z\u00e1kazn\u00edka natolik odradit, \u017ee ztrat\u00ed o koupi z\u00e1jem a zbo\u017e\u00ed rad\u011bji objedn\u00e1 jinde.<\/p>\n

        Dbejte tedy na spr\u00e1vn\u00e9 po\u0159ad\u00ed platebn\u00edch metod v ko\u0161\u00edku a pokud to platebn\u00ed br\u00e1na v integraci nab\u00edz\u00ed, nas\u00e1zejte online platebn\u00ed metody separ\u00e1tn\u011b do ko\u0161\u00edku, aby si z\u00e1kazn\u00edk mohl vybrat u\u017e v e-shopu.<\/p>\n","protected":false},"excerpt":{"rendered":"

        Kdy\u017e vyb\u00edr\u00e1te platebn\u00ed br\u00e1nu pro sv\u016fj web, v\u011bt\u0161inou \u0159e\u0161\u00edte cenu, sem tam n\u011bjak\u00e9 funkce (zde najdete podrobn\u00e9 srovn\u00e1n\u00ed platebn\u00edch bran). Je to pochopiteln\u00e9, jako podnikatel\u00e9 se sna\u017e\u00edte m\u00edt co nejni\u017e\u0161\u00ed n\u00e1klady. Krom\u011b ceny je ale fajn \u0159e\u0161it i jin\u00e9 v\u011bci, zejm\u00e9na u\u017eivatelskou p\u0159\u00edv\u011btivost proces platby.<\/p>\n","protected":false},"author":8,"featured_media":6357,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"coauthors":[13],"class_list":["post-5501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktuality-novinky-platebni-brana-gopay"],"acf":[],"yoast_head":"\nJak vypad\u00e1 zalo\u017een\u00ed platby u t\u0159\u00ed nejpou\u017e\u00edvan\u011bj\u0161\u00edch \u010desk\u00fdch platebn\u00edch bran? | GoPay blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gopay.com\/blog\/jak-vypada-zalozeni-platby-u-tri-nejpouzivanejsich-ceskych-platebnich-bran\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak vypad\u00e1 zalo\u017een\u00ed platby u t\u0159\u00ed nejpou\u017e\u00edvan\u011bj\u0161\u00edch \u010desk\u00fdch platebn\u00edch bran? | GoPay blog\" \/>\n<meta property=\"og:description\" content=\"Kdy\u017e vyb\u00edr\u00e1te platebn\u00ed br\u00e1nu pro sv\u016fj web, v\u011bt\u0161inou \u0159e\u0161\u00edte cenu, sem tam n\u011bjak\u00e9 funkce (zde najdete podrobn\u00e9 srovn\u00e1n\u00ed platebn\u00edch bran). 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