{"id":5360,"date":"2019-03-01T15:06:11","date_gmt":"2019-03-01T14:06:11","guid":{"rendered":"https:\/\/www.gopay.com\/blog\/?p=5360"},"modified":"2023-08-30T13:37:23","modified_gmt":"2023-08-30T11:37:23","slug":"7-veci-ktere-pri-vyberu-platebni-brany-malokdo-vi-a-pritom-maji-cenu-zlata","status":"publish","type":"post","link":"https:\/\/www.gopay.com\/blog\/7-veci-ktere-pri-vyberu-platebni-brany-malokdo-vi-a-pritom-maji-cenu-zlata\/","title":{"rendered":"Co byste m\u011bli v\u011bd\u011bt, ne\u017e spust\u00edte platebn\u00ed br\u00e1nu"},"content":{"rendered":"<p>Kdy\u017e \u0159e\u0161\u00edte, <a href=\"https:\/\/www.gopay.com\/blog\/velke-srovnani-platebnich-bran\/\">jak vybrat platebn\u00ed br\u00e1nu<\/a>, nejv\u00edc v\u00e1s zaj\u00edm\u00e1, kolik jak\u00e1 br\u00e1na stoj\u00ed, jak\u00fd m\u00e1 vzhled nebo kolik nab\u00edz\u00ed platebn\u00edch metod.<\/p>\n<p>D\u00e1v\u00e1 to smysl.<\/p>\n<p><!--more--><\/p>\n<p>\u010casto ale zapom\u00edn\u00e1te, \u017ee i vy e-shopa\u0159i byste m\u011bli b\u00fdt na platebn\u00ed br\u00e1nu p\u0159ipraveni, abyste ji v\u016fbec mohli za\u010d\u00edt pou\u017e\u00edvat.<\/p>\n<p>Co byste m\u011bli v\u011bd\u011bt, ne\u017e za\u010dnete platebn\u00ed br\u00e1nu pou\u017e\u00edvat?<\/p>\n\n<h2>Bez hotov\u00fdch webov\u00fdch str\u00e1nek a obchodn\u00edch podm\u00ednek br\u00e1nu nez\u00edsk\u00e1te<\/h2>\n<p>Ne\u017e si<a href=\"https:\/\/www.gopay.com\/blog\/jak-vybrat-platebni-branu\/\"> vyberete platebn\u00ed br\u00e1nu<\/a>, je t\u0159eba, abyste m\u011bli hotov\u00e9 webov\u00e9 str\u00e1nky, prost\u0159ednictv\u00edm kter\u00fdch chcete prod\u00e1vat v\u00e1\u0161 produkt nebo slu\u017ebu. Pokud se jedn\u00e1 o e-shop, mus\u00edte m\u00edt prod\u00e1van\u00e9 zbo\u017e\u00ed dostupn\u00e9, tedy skladem. Zjednodu\u0161en\u011b \u0159e\u010deno mus\u00ed b\u00fdt z dan\u00fdch str\u00e1nek patrn\u00e9, co vlastn\u011b nab\u00edz\u00edte a za co budete platby p\u0159ij\u00edmat.<\/p>\n<p>Jako finan\u010dn\u00ed instituce, na kterou dopad\u00e1 cel\u00e1 \u0159ada z\u00e1kon\u016f a na\u0159\u00edzen\u00ed, mus\u00edme v\u011bd\u011bt, s \u010d\u00edm se chyst\u00e1te obchodovat. Znalost va\u0161eho byznys modelu n\u00e1m tak\u00e9 pom\u016f\u017ee p\u0159ipravit v\u00e1m cenovou nab\u00eddku na m\u00edru.<\/p>\n<p>To ale nen\u00ed v\u0161echno &#8211; na va\u0161em webu nesm\u00ed chyb\u011bt obchodn\u00ed podm\u00ednky, reklama\u010dn\u00ed \u0159\u00e1d, kontakty na va\u0161i firmu, a dal\u0161\u00ed <a href=\"https:\/\/help.gopay.com\/cs\/s\/gZ\">n\u00e1le\u017eitosti<\/a>.<\/p>\n<p>Pro\u010d chceme obchodn\u00ed podm\u00ednky vid\u011bt? Kdy\u017e s v\u00e1mi podepisujeme smlouvu, mus\u00edme si b\u00fdt jisti, \u017ee webov\u00e9 str\u00e1nky skute\u010dn\u011b provozujete na I\u010cO, kter\u00e9 se ve smlouv\u011b objevuje. Ze z\u00e1kona jsme povinni chr\u00e1nit sebe i budouc\u00ed plat\u00edc\u00ed z\u00e1kazn\u00edky p\u0159ed potenci\u00e1ln\u00edmi podvodn\u00edky.<\/p>\n<p>D\u00edky obchodn\u00edm podm\u00ednk\u00e1m a dal\u0161\u00edm n\u00e1le\u017eitostem budete p\u016fsobit v\u011brohodn\u011b i na va\u0161e z\u00e1kazn\u00edky &#8211; jak chcete lidi donutit k platb\u011b p\u0159edem, kdy\u017e nebudou v\u011bd\u011bt, komu vlastn\u011b pos\u00edlaj\u00ed pen\u00edze?<\/p>\n<p>V neposledn\u00ed \u0159ad\u011b si to d\u00edky existenci obchodn\u00edch podm\u00ednek nezava\u0159\u00edte u \u010cOIky. Jak by takov\u00e9 vzorov\u00e9 obchodn\u00ed podm\u00ednky m\u011bly vypadat m\u016f\u017eete naj\u00edt na webu <a href=\"https:\/\/www.apek.cz\/clanky\/vzorove-obchodni-podminky-pro-e-obchody\">APEKu<\/a>.<\/p>\n<h2>P\u0159i p\u0159ekro\u010den\u00ed z\u00e1konn\u00fdch limit\u016f jsme povinni v\u00e1s identifikovat<\/h2>\n<p>Jako finan\u010dn\u00ed instituce jsme povinni identifikovat osoby, kter\u00e9 s n\u00e1mi uzav\u00edraj\u00ed smlouvu. Tuto povinnost jsme si nevymysleli, ale ukl\u00e1d\u00e1 n\u00e1m j\u00ed <a href=\"https:\/\/www.zakonyprolidi.cz\/cs\/2016-368\">z\u00e1kon 368\/2016 Sb., o n\u011bkter\u00fdch opat\u0159en\u00edch proti legalizaci v\u00fdnos\u016f z trestn\u00e9 \u010dinnosti a financov\u00e1n\u00ed terorismu<\/a>. Identifikaci mus\u00edme prov\u00e9st v p\u0159\u00edpad\u011b, kdy dojde k p\u0159ekro\u010den\u00ed finan\u010dn\u00edch limit\u016f.<\/p>\n<p>To v praxi znamen\u00e1, \u017ee pokud va\u0161e p\u0159ijat\u00e9 platby p\u0159es\u00e1hnou limit 250 EUR za ur\u010dit\u00e9 obdob\u00ed, mus\u00edme v\u00e1s takzvan\u011b identifikovat.<\/p>\n<p>Nejv\u011bt\u0161\u00ed komplikac\u00ed identifikace je, \u017ee pokud jste ji nepodstoupili a p\u0159ekro\u010d\u00edte finan\u010dn\u00ed limity, mus\u00edme v\u00e1m zablokovat vy\u00fa\u010dtov\u00e1n\u00ed, ne\u017e identifikaci provedete. Proto v\u00e1m d\u00e1me jednu radu &#8211; identifikaci si ud\u011blejte u\u017e p\u0159i podpisu smlouvy, nenech\u00e1vejte to na posledn\u00ed chv\u00edli.<\/p>\n<h3>Jak identifikaci m\u016f\u017eete prov\u00e9st?<\/h3>\n<p>M\u016f\u017eete si vybrat z t\u011bchto mo\u017enost\u00ed:<\/p>\n<ul>\n<li>na na\u0161ich str\u00e1nk\u00e1ch si st\u00e1hnete <a href=\"https:\/\/help.gopay.com\/cs\/s\/bz\">Ve\u0159ejnou listinu o identifikaci<\/a>, vypln\u00edte a nech\u00e1te ji ov\u011b\u0159it bu\u010f na CzechPointu, na krajsk\u00e9m \u00fa\u0159ad\u011b, nebo u not\u00e1\u0159e. CzechPoint je samoz\u0159ejm\u011b levn\u011bj\u0161\u00ed varianta, not\u00e1\u0159 bude cht\u00edt v\u00edc pen\u011bz. Tuto listinu n\u00e1m pak za\u0161lete po\u0161tou v ob\u00e1lce.<\/li>\n<li>na na\u0161ich str\u00e1nk\u00e1ch si st\u00e1hnete jin\u00fd dokument, a to <a href=\"https:\/\/help.gopay.com\/cs\/s\/iL\">Identifika\u010dn\u00ed formul\u00e1\u0159<\/a>, ten vypln\u00edte a setk\u00e1te se s na\u0161\u00edm obchodn\u00edm z\u00e1stupcem v Praze. Z\u00e1stupce formul\u00e1\u0159 ov\u011b\u0159\u00ed a m\u00e1te hotovo. Kdybyste to m\u011bli kousek do \u010cesk\u00fdch Bud\u011bjovic, tak s t\u00edmto formul\u00e1\u0159em m\u016f\u017eete p\u0159ijet p\u0159\u00edmo za n\u00e1mi.<\/li>\n<li>po\u0161lete n\u00e1m e-mailem kopii ob\u010dansk\u00e9ho pr\u016fkazu\u00a0a dal\u0161\u00edho identifika\u010dn\u00edho dokumentu. Z\u00e1rove\u0148 provedete ov\u011b\u0159ovac\u00ed platbu z va\u0161eho bankovn\u00edho \u00fa\u010dtu. Je to nejjednodu\u0161\u0161\u00ed zp\u016fsob, nemus\u00edte nikam chodit ani nic ov\u011b\u0159ovat.\u00a0V\u00edce informac\u00ed o tomto zp\u016fsobu najdete <a href=\"https:\/\/help.gopay.com\/cs\/s\/wQ\">zde<\/a>.<\/li>\n<\/ul>\n<h2>Platebn\u00ed br\u00e1na nem\u016f\u017ee spolupracovat s ka\u017ed\u00fdm e-shopem<\/h2>\n<p>Pravidla okolo platebn\u00edch karet jsou pom\u011brn\u011b p\u0159\u00edsn\u00e1. Zjednodu\u0161en\u011b \u0159e\u010deno n\u00e1m \u0159\u00edkaj\u00ed, jak\u00e9 zbo\u017e\u00ed na kart\u00e1ch sm\u00edme procesovat a jak\u00e9 ne.<\/p>\n<p>A proto\u017ee tato pravidla jsme nuceni respektovat, mus\u00edme ur\u010dit\u00e9 zbo\u017e\u00ed \u010das od \u010dasu odm\u00edtnout. V opa\u010dn\u00e9m p\u0159\u00edpad\u011b riskujeme pen\u011b\u017en\u00ed sankce, ukl\u00e1dan\u00e9 ze strany karetn\u00edch asociac\u00ed Visa a\u00a0Mastercard.<\/p>\n<p>V\u00edce informac\u00ed o na\u0161\u00ed akcepta\u010dn\u00ed politice si m\u016f\u017eete p\u0159e\u010d\u00edst v <a href=\"https:\/\/www.gopay.com\/blog\/proc-v-gopay-odmitame-urcity-druh-zbozi\/\">tomto \u010dl\u00e1nku<\/a>.<\/p>\n<h2>V\u00fd\u0161i poplatk\u016f ur\u010duje n\u011bkolik faktor\u016f<\/h2>\n<p>P\u0159i v\u00fdb\u011bru platebn\u00ed br\u00e1ny se ur\u010dit\u011b nevyhnete ot\u00e1zce ceny. <a href=\"https:\/\/www.gopay.com\/blog\/jak-vznika-cena-za-platbu-kartou\/\">Pro\u010d se vlastn\u011b za platebn\u00ed br\u00e1nu plat\u00ed<\/a> a co ur\u010duje v\u00fd\u0161i poplatk\u016f?<\/p>\n<p>Cenou se rozum\u00ed poplatek, kter\u00fd platebn\u00ed br\u00e1n\u011b odv\u00e1d\u00edte z ka\u017ed\u00e9 platby. Poplatek se obvykle skl\u00e1d\u00e1 ze dvou \u010d\u00e1st\u00ed &#8211; procentu\u00e1ln\u00ed (plat\u00edte ur\u010dit\u011b procento z platby) a transak\u010dn\u00ed (plat\u00edte fixn\u00ed \u010d\u00e1stku z ka\u017ed\u00e9 platby).<\/p>\n<p>Poplatek, kter\u00fd za transakci zaplat\u00edte, si meze sebe rozd\u011bl\u00ed n\u011bkolik subjekt\u016f, kter\u00e9 se na zpracov\u00e1n\u00ed transakce pod\u00edlej\u00ed. Ur\u010dit\u00e9 procento si bere karetn\u00ed asociace (Visa, Mastercard), d\u00e1le vydavatelsk\u00e1 banka (banka, kter\u00e1 vydala kartu z\u00e1kazn\u00edka), karetn\u00ed acquirer (z\u00fa\u010dtovac\u00ed banka) a nakonec platebn\u00ed br\u00e1na.<\/p>\n<p><strong>V\u00fdsledn\u00e1 cena za poplatek pak z\u00e1vis\u00ed na n\u011bkolika faktorech:<\/strong><\/p>\n<ul>\n<li><strong>m\u011bs\u00ed\u010dn\u00ed obrat e-shopu realizovan\u00fd p\u0159es platebn\u00ed br\u00e1nu<\/strong> &#8211; nap\u0159. 100 tis\u00edc korun<\/li>\n<li><strong>pr\u016fm\u011brn\u00e1 v\u00fd\u0161e objedn\u00e1vky<\/strong> &#8211; nap\u0159. 1 tis\u00edc korun<\/li>\n<li><strong>\u010detnost plateb<\/strong> &#8211; nap\u0159. 100 objedn\u00e1vek denn\u011b<\/li>\n<li><strong>kategorie prod\u00e1van\u00e9ho zbo\u017e\u00ed<\/strong> &#8211; nap\u0159. elektronika, oble\u010den\u00ed, zahradn\u00ed pot\u0159eby, atd.<\/li>\n<\/ul>\n<p>V\u00fd\u0161i poplatk\u016f tak\u00e9 ovliv\u0148uje typ karty (u firemn\u00edch karet jsou poplatky obvykle vy\u0161\u0161\u00ed) a region, ve kter\u00e9m byla karta vyd\u00e1na. V r\u00e1mci EHP (Evropsk\u00e9ho hospod\u00e1\u0159sk\u00e9ho prostoru) jsou poplatky za bankovn\u00ed slu\u017eby regulov\u00e1ny, zat\u00edmco u plateb poch\u00e1zej\u00edc\u00edch z neregulovan\u00fdch region\u016f (Amerika, Asie, atd.) jsou poplatky vy\u0161\u0161\u00ed.<\/p>\n<p>Krom\u011b poplatk\u016f za transakce se tak\u00e9 m\u016f\u017eete setkat s m\u011bs\u00ed\u010dn\u00edm poplatkem za veden\u00ed br\u00e1ny, pokud nedos\u00e1hnete ur\u010dit\u00e9ho obratu, nebo s poplatkem za vy\u00fa\u010dtov\u00e1n\u00ed.<\/p>\n<p>Aby v\u00e1m obchodn\u00ed odd\u011blen\u00ed mohlo p\u0159ipravit adekv\u00e1tn\u00ed cenovou nab\u00eddku, je nezbytn\u00e9, abyste p\u0159i \u017e\u00e1d\u00e1n\u00ed o platebn\u00ed br\u00e1nu uvedli p\u0159edpokl\u00e1dan\u00fd m\u011bs\u00ed\u010dn\u00ed online obrat (kolik dohromady utr\u017e\u00edte pomoc\u00ed online platebn\u00edch metod).<\/p>\n<h2>Vypl\u00e1cen\u00ed plateb chod\u00ed podle frekvence, jakou si nastav\u00edte<\/h2>\n<p>Platby, kter\u00e9 pomoc\u00ed platebn\u00ed br\u00e1ny p\u0159ijmete, v\u00e1m budou chodit spole\u010dn\u011b v jednom bal\u00edku a to podle frekvence, jakou si nastav\u00edte. V GoPay nab\u00edz\u00edme na v\u00fdb\u011br hned ze t\u0159\u00ed frekvenc\u00ed &#8211; <strong>denn\u00ed<\/strong>, <strong>t\u00fddenn\u00ed<\/strong>, <strong>m\u011bs\u00ed\u010dn\u00ed<\/strong>. Frekvenci vy\u00fa\u010dtov\u00e1n\u00ed si nastav\u00edte jednodu\u0161e v rozhran\u00ed va\u0161eho obchodn\u00edho \u00fa\u010dtu.<\/p>\n<p>Platby, kter\u00e9 v r\u00e1mci vy\u00fa\u010dtov\u00e1n\u00ed dostanete, budou rovnou pon\u00ed\u017een\u00e9 o poplatky.<\/p>\n<p>V\u00edce informac\u00ed o tom, jak funguje vy\u00fa\u010dtov\u00e1n\u00ed, najdete v <a href=\"https:\/\/help.gopay.com\/cs\/s\/fG\">na\u0161\u00ed n\u00e1pov\u011bd\u011b<\/a>.<\/p>\n<h2>Bez dob\u0159e proveden\u00e9 integrace br\u00e1na nebude fungovat spr\u00e1vn\u011b<\/h2>\n<p>Integrace platebn\u00ed br\u00e1ny znamen\u00e1 napojen\u00ed platebn\u00ed br\u00e1ny do syst\u00e9mu va\u0161eho e-shopu nebo jin\u00e9ho prodejn\u00edho webu.<\/p>\n<p>Z\u00e1kladn\u00ed k\u00e1men \u00farazu n\u011bkter\u00fdch e-shop\u016f je, \u017ee si neotestuj\u00ed platebn\u00ed br\u00e1nu dostate\u010dn\u00fdm zp\u016fsobem, \u0161patn\u011b naprogramuj\u00ed n\u011bkter\u00e9 funkce nebo je nenaprogramuj\u00ed v\u016fbec a pak jim br\u00e1na nefunguje tak, jak by m\u011bla.<\/p>\n<p>Jak tedy poznat co je p\u0159i integraci d\u016fle\u017eit\u00e9? Pozn\u00e1te to nejl\u00e9pe tak, \u017ee si zkus\u00edte odpov\u011bd\u011bt na n\u00e1sleduj\u00edc\u00ed ot\u00e1zky:<\/p>\n<p><em><strong>Budu integrovat inline br\u00e1nu, nebo redirect?<\/strong><\/em><\/p>\n<p>Toto rozhodnut\u00ed m\u00e1 p\u0159\u00edm\u00fd vliv na va\u0161e konverze. Inline br\u00e1na je toti\u017e varianta, kdy se platebn\u00ed br\u00e1na z\u00e1kazn\u00edkovi zobraz\u00ed nad str\u00e1nkou e-shopu. Nevede ho nikam jinam, z\u00e1kazn\u00edk prost\u011b z\u016fst\u00e1v\u00e1 tam, kde nakupuje. Opakem je redirect varianta, kter\u00e1 z\u00e1kazn\u00edka p\u0159esm\u011bruje na speci\u00e1ln\u00ed str\u00e1nku s platebn\u00ed br\u00e1nou. U\u017eivatel vid\u00ed \u0161ediv\u00e9 pozad\u00ed, mus\u00ed chvilku po\u010dkat, ne\u017e je p\u0159esm\u011brov\u00e1n a m\u016f\u017ee m\u00edt pocit, \u017ee se ocit\u00e1 na ciz\u00ed str\u00e1nce, kter\u00e1 s e-shopem nem\u00e1 nic spole\u010dn\u00e9ho.<\/p>\n<p>Na vzorku 5 milionu plateb jsme zm\u011b\u0159ili, \u017ee <a href=\"https:\/\/www.gopay.com\/cs\/pripadova-studie-inline-platebni-brana.html\">inline varianta konvertuje t\u00e9m\u011b\u0159 o 10 procent v\u00edc<\/a>, ne\u017e varianta s p\u0159esm\u011brov\u00e1n\u00edm. Proto doporu\u010duje zv\u00e1\u017eit, jakou variantu si pro v\u00e1\u0161 prodejn\u00ed e-shop vyberete a tu konzultovat s va\u0161im program\u00e1torem nebo dodavatelem e-shopov\u00e9ho \u0159e\u0161en\u00ed.<\/p>\n<p><strong><em>Bude br\u00e1na z\u00e1kazn\u00edkovi pos\u00edlat e-mail se stavem platby?<\/em><\/strong><\/p>\n<p>Je dobr\u00fdm zvykem, \u017ee kdy\u017e zaplat\u00edte na internetu, p\u0159ijde v\u00e1m e-mail se stavem platby. V e-mailu bude informace o tom, jak va\u0161e platba dopadla. Je to ur\u010dit\u011b nezbytn\u00e1 v\u011bc, na kterou byste p\u0159i integraci nem\u011bli zapom\u00ednat a tuto funkci nastavit.<\/p>\n<p><em><strong>Na jakou str\u00e1nku bude br\u00e1na vracet, kdy\u017e platba prob\u011bhne?<\/strong><\/em><\/p>\n<p>M\u00e1 to b\u00fdt str\u00e1nka va\u0161eho e-shopu, nebo d\u011bkovac\u00ed str\u00e1nka, nebo n\u011bco jin\u00e9ho? I na tuto v\u011bc p\u0159i integraci myslete.<\/p>\n<p><em><strong>Jak\u00e9 hl\u00e1\u0161ky bude br\u00e1na ukazovat, pokud dojde k r\u016fzn\u00fdm stav\u016fm platby?<\/strong><\/em><\/p>\n<p>Ob\u010das se z\u00e1kazn\u00edk\u016fm nepoda\u0159\u00ed zaplatit kartou. Nej\u010dast\u011bj\u0161\u00edm d\u016fvodem je <a href=\"https:\/\/www.gopay.com\/blog\/15-nejcastejsich-duvodu-proc-nejde-zaplatit-na-internetu\/\">zam\u00edtnut\u00ed platby ze strany banky<\/a> &#8211; z\u00e1kazn\u00edk nem\u00e1 na \u00fa\u010dtu dostatek pen\u011bz, nem\u00e1 povolen\u00e9 internetov\u00e9 platby, nebo m\u00e1 nastaven\u00e9 limity na internetov\u00e9 platby a se pokou\u0161\u00ed zaplatit vy\u0161\u0161\u00ed \u010d\u00e1stku. Z\u00e1kazn\u00edci zkr\u00e1tka o takov\u00fdch nastaven\u00edch ze strany banky v\u011bt\u0161inou v\u016fbec nev\u00ed.<\/p>\n<p>Pokud takov\u00fd probl\u00e9m nastane, asi byste z\u00e1kazn\u00edk\u016fm nem\u011bli zobrazovat hl\u00e1\u0161ku jako nap\u0159. chyba syst\u00e9mu, ale spr\u00e1vn\u011b by tam m\u011blo b\u00fdt, \u017ee do\u0161lo k zam\u00edtnut\u00ed platby ze strany banky. Spr\u00e1vnou chybovou hl\u00e1\u0161kou si u\u0161et\u0159\u00edte \u010das a nervy a z\u00e1kazn\u00edkovi pom\u016f\u017eete.<\/p>\n<p><em><strong>Bude br\u00e1na p\u0159ed\u00e1vat e-mail z\u00e1kazn\u00edka?<\/strong><\/em><\/p>\n<p>Z\u00e1kazn\u00edk v objedn\u00e1vce vypln\u00ed e-mail &#8211; klasika. Pak p\u0159ejde k placen\u00ed, vyvol\u00e1 platebn\u00ed br\u00e1nu a ta po n\u011bm chce e-mail znovu. P\u0159itom br\u00e1na si dok\u00e1\u017ee tento e-mail vysosat z objedn\u00e1vky a z\u00e1kazn\u00edk jej u\u017e podruh\u00e9 vypl\u0148ovat nemus\u00ed. \u0160ikovn\u00fd program\u00e1tor takovou funkci v na\u0161em API najde a naprogramuje ji.<\/p>\n<p>V\u0161echny tyhle v\u011bci \u0159e\u0161te s program\u00e1torem, kter\u00fd v\u00e1m integraci br\u00e1ny naprogramuje. Program\u00e1tor m\u00e1 od n\u00e1s k dispozici <a href=\"https:\/\/doc.gopay.com\/cs\/\">p\u0159ehlednou dokumentaci k na\u0161emu API<\/a>, <a href=\"https:\/\/help.gopay.com\/cs\/s\/hy\">centrum n\u00e1pov\u011bdy<\/a> a v neposledn\u00ed \u0159ad\u011b technickou podporu, kter\u00e1 mu v p\u0159\u00edpad\u011b nesn\u00e1z\u00ed pom\u016f\u017ee.<\/p>\n<p>Pokud pou\u017e\u00edv\u00e1te krabicov\u00e9 e-shopov\u00e9 \u0159e\u0161en\u00ed, kter\u00e9 provozuje n\u00e1\u0161 certifikovan\u00fd dodavatel, m\u016f\u017eete b\u00fdt v klidu. Ve\u0161ker\u00e9 tyto z\u00e1le\u017eitosti maj\u00ed tito certifikovan\u00ed dodavatel\u00e9 e-shopov\u00fdch \u0159e\u0161en\u00ed o\u0161\u00e9fovan\u00e9.<\/p>\n<p>Samoz\u0159ejm\u011b existuj\u00ed i dal\u0161\u00ed v\u011bci, kter\u00e9 byste si m\u011bli ohledn\u011b integrace ohl\u00eddat. Jak\u00e9 to jsou se do\u010dtete v \u010dl\u00e1nku <a href=\"https:\/\/www.gopay.com\/blog\/6-nejcastejsich-chyb-pri-integraci-platebni-brany-delate-je-taky\/\">6 nej\u010dast\u011bj\u0161\u00edch chyb p\u0159i integraci platebn\u00ed br\u00e1ny<\/a>.<\/p>\n<h2>Zjist\u011bte si, jak\u00e9 \u0161ikovn\u00e9 funkce m\u016f\u017eete vyu\u017e\u00edvat<\/h2>\n<p>Krom\u011b \u0161irok\u00e9 nab\u00eddky platebn\u00edch metod br\u00e1na tak\u00e9 nab\u00edz\u00ed \u0161ikovn\u00e9 funkce, kter\u00e9 z\u00e1kazn\u00edkovi usnadn\u00ed placen\u00ed a v\u00e1m p\u0159ij\u00edm\u00e1n\u00ed plateb.<\/p>\n<p>Jsou to zejm\u00e9na:<\/p>\n<ul>\n<li><strong>opakovan\u00e9 platby<\/strong> &#8211; mo\u017enost strh\u00e1vat <a href=\"https:\/\/www.gopay.com\/blog\/jak-prijimat-platby-pravidelne-a-bez-prace\/\">platby automaticky a pravideln\u011b<\/a>, ani\u017e by z\u00e1kazn\u00edk musel platbu zad\u00e1vat<\/li>\n<li><strong>p\u0159edautorizovan\u00e9 platby<\/strong> &#8211; mo\u017enost <a href=\"https:\/\/www.gopay.com\/blog\/jak-se-zbavit-storen-diky-predautorizaci-plateb\/\">strhnout \u010d\u00e1st platby<\/a>, nebo zablokovat pen\u00edze na z\u00e1kazn\u00edkov\u011b \u00fa\u010dtu<\/li>\n<li><strong>platby p\u0159es odkaz<\/strong> &#8211; mo\u017enost z\u00e1kazn\u00edkovi zaslat <a href=\"https:\/\/www.gopay.com\/blog\/jak-ziskat-vic-objednavek-diky-platbam-pres-odkaz\/\">odkaz k dodate\u010dn\u00e9 platb\u011b<\/a>, pokud se mu napoprv\u00e9 nepoda\u0159\u00ed zaplatit<\/li>\n<li><strong>zapamatov\u00e1n\u00ed karty na br\u00e1n\u011b<\/strong> &#8211; br\u00e1na si <a href=\"https:\/\/www.gopay.com\/cs\/pripadova-studie-ulozeni-karty.html\">zapamatuje platebn\u00ed \u00fadaje<\/a> a z\u00e1kazn\u00edk pak plat\u00ed na jedno kliknut\u00ed<\/li>\n<\/ul>\n<p>Pokro\u010dil\u00e9 mo\u017enosti platby v\u00e1m p\u0159inesou konkuren\u010dn\u00ed v\u00fdhodu a v\u00edce objedn\u00e1vek. Nebojte se va\u0161e z\u00e1kazn\u00edky informovat o mo\u017enostech platby. Napi\u0161te nap\u0159\u00edklad p\u0159\u00edsp\u011bvek na soci\u00e1ln\u00ed s\u00edt\u011b, nebo p\u0159idejte text na web, ve kter\u00e9m z\u00e1kazn\u00edk\u016fm vysv\u011btl\u00edte mo\u017enost zapamatov\u00e1n\u00ed karty, \u017ee u v\u00e1s mohou platit pomoc\u00ed <a href=\"https:\/\/www.gopay.com\/blog\/co-je-google-pay-a-jak-funguje\/\">Google Pay<\/a>.<\/p>\n<p><!--more--><\/p>\n<h2>Chcete rychle poradit?<\/h2>\n<p>P\u0159idejte se do na\u0161\u00ed <a href=\"https:\/\/www.facebook.com\/groups\/507514693003831\/\">GoPay poradny na Facebooku<\/a> a vyu\u017eijte mo\u017enosti instantn\u00ed rady bu\u010f od n\u00e1s, nebo od ostatn\u00edch e-shopa\u0159\u016f.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kdy\u017e \u0159e\u0161\u00edte, jak vybrat platebn\u00ed br\u00e1nu, nejv\u00edc v\u00e1s zaj\u00edm\u00e1, kolik jak\u00e1 br\u00e1na stoj\u00ed, jak\u00fd m\u00e1 vzhled nebo kolik nab\u00edz\u00ed platebn\u00edch metod. D\u00e1v\u00e1 to smysl.<\/p>\n","protected":false},"author":8,"featured_media":5378,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"coauthors":[13],"class_list":["post-5360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-online-podnikani"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Co byste m\u011bli v\u011bd\u011bt, ne\u017e spust\u00edte platebn\u00ed br\u00e1nu | GoPay blog<\/title>\n<meta name=\"description\" content=\"Co byste m\u011bli v\u011bd\u011bt, ne\u017e za\u010dnete platebn\u00ed br\u00e1nu pou\u017e\u00edvat? Tak t\u0159eba to, \u017ee nejd\u0159\u00edv ze v\u0161eho mus\u00edte sv\u016fj e-shop na platebn\u00ed br\u00e1nu p\u0159ipravit. Jak\u00e9 jsou dal\u0161\u00ed vychyt\u00e1vky, kter\u00e9 v\u00e1m pomohou se v platebn\u00edm sv\u011bt\u011b zorientovat?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gopay.com\/blog\/7-veci-ktere-pri-vyberu-platebni-brany-malokdo-vi-a-pritom-maji-cenu-zlata\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Co byste m\u011bli v\u011bd\u011bt, ne\u017e spust\u00edte platebn\u00ed br\u00e1nu | GoPay blog\" \/>\n<meta property=\"og:description\" content=\"Co byste m\u011bli v\u011bd\u011bt, ne\u017e za\u010dnete platebn\u00ed br\u00e1nu pou\u017e\u00edvat? Tak t\u0159eba to, \u017ee nejd\u0159\u00edv ze v\u0161eho mus\u00edte sv\u016fj e-shop na platebn\u00ed br\u00e1nu p\u0159ipravit. Jak\u00e9 jsou dal\u0161\u00ed vychyt\u00e1vky, kter\u00e9 v\u00e1m pomohou se v platebn\u00edm sv\u011bt\u011b zorientovat?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gopay.com\/blog\/7-veci-ktere-pri-vyberu-platebni-brany-malokdo-vi-a-pritom-maji-cenu-zlata\/\" \/>\n<meta property=\"og:site_name\" content=\"GoPay blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gopay.cz\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-01T14:06:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-30T11:37:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2019\/02\/7-v\u011bc\u00ed.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jan Vodi\u010dka\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@janvodicka\" \/>\n<meta name=\"twitter:site\" content=\"@gopaycz\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jan Vodi\u010dka\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minut\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"Jan Vodi\u010dka\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/7-veci-ktere-pri-vyberu-platebni-brany-malokdo-vi-a-pritom-maji-cenu-zlata\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/7-veci-ktere-pri-vyberu-platebni-brany-malokdo-vi-a-pritom-maji-cenu-zlata\\\/\"},\"author\":{\"name\":\"Jan Vodi\u010dka\",\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/#\\\/schema\\\/person\\\/54c208d22dce2bc3b92ce555f83b3172\"},\"headline\":\"Co byste m\u011bli v\u011bd\u011bt, ne\u017e spust\u00edte platebn\u00ed br\u00e1nu\",\"datePublished\":\"2019-03-01T14:06:11+00:00\",\"dateModified\":\"2023-08-30T11:37:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/7-veci-ktere-pri-vyberu-platebni-brany-malokdo-vi-a-pritom-maji-cenu-zlata\\\/\"},\"wordCount\":2193,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/7-veci-ktere-pri-vyberu-platebni-brany-malokdo-vi-a-pritom-maji-cenu-zlata\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/7-v\u011bc\u00ed.png\",\"articleSection\":[\"E-commerce a online podnik\u00e1n\u00ed\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.gopay.com\\\/blog\\\/7-veci-ktere-pri-vyberu-platebni-brany-malokdo-vi-a-pritom-maji-cenu-zlata\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/7-veci-ktere-pri-vyberu-platebni-brany-malokdo-vi-a-pritom-maji-cenu-zlata\\\/\",\"url\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/7-veci-ktere-pri-vyberu-platebni-brany-malokdo-vi-a-pritom-maji-cenu-zlata\\\/\",\"name\":\"Co byste m\u011bli v\u011bd\u011bt, ne\u017e spust\u00edte platebn\u00ed br\u00e1nu | GoPay blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/7-veci-ktere-pri-vyberu-platebni-brany-malokdo-vi-a-pritom-maji-cenu-zlata\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/7-veci-ktere-pri-vyberu-platebni-brany-malokdo-vi-a-pritom-maji-cenu-zlata\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/7-v\u011bc\u00ed.png\",\"datePublished\":\"2019-03-01T14:06:11+00:00\",\"dateModified\":\"2023-08-30T11:37:23+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/#\\\/schema\\\/person\\\/54c208d22dce2bc3b92ce555f83b3172\"},\"description\":\"Co byste m\u011bli v\u011bd\u011bt, ne\u017e za\u010dnete platebn\u00ed br\u00e1nu pou\u017e\u00edvat? 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