{"id":5315,"date":"2019-02-08T10:07:23","date_gmt":"2019-02-08T09:07:23","guid":{"rendered":"https:\/\/www.gopay.com\/blog\/?p=5315"},"modified":"2023-08-30T13:02:22","modified_gmt":"2023-08-30T11:02:22","slug":"pata-online-dilna-prozradila-jak-delat-socialni-site-pro-e-shop","status":"publish","type":"post","link":"https:\/\/www.gopay.com\/blog\/pata-online-dilna-prozradila-jak-delat-socialni-site-pro-e-shop\/","title":{"rendered":"P\u00e1t\u00e1 Online d\u00edlna prozradila, jak d\u011blat soci\u00e1ln\u00ed s\u00edt\u011b pro e-shop"},"content":{"rendered":"

M\u00e1me za sebou dal\u0161\u00ed Online d\u00edlnu GoPay, na kter\u00e9 jsme se tentokr\u00e1t v\u011bnovali soci\u00e1ln\u00edm s\u00edt\u00edm.<\/p>\n

Adam Zbiejczuk<\/a> (CETIN, Influencer.cz) a Michal Fil\u00edpek <\/a>(Business Factory) pov\u00eddali o Facebooku a Instagramu a jak tyto dv\u011b platformy vyu\u017e\u00edt pro online byznys.<\/p>\n

Co v\u0161echno p\u00e1nov\u00e9 o soci\u00e1ln\u00edch s\u00edt\u00edch prozradili a jak to na p\u00e1t\u00e9 Online d\u00edln\u011b GoPay vypadalo?<\/p>\n

<\/p>\n\n

Co v\u0161echno d\u011blaj\u00ed e-shopy na soci\u00e1ln\u00edch s\u00edt\u00edch \u0161patn\u011b?<\/h2>\n

Adam Zbiejczuk se na \u00favod p\u0159iznal, \u017ee co se t\u00fd\u010de firem a soci\u00e1ln\u00edch s\u00edt\u00ed, je pom\u011brn\u011b skeptick\u00fd. V\u011bt\u0161ina firem soci\u00e1ln\u00ed s\u00edt\u011b pou\u017e\u00edv\u00e1, ale ned\u011bl\u00e1 to \u00fapln\u011b dob\u0159e. Jak\u00e9 jsou ty nej\u010dast\u011bj\u0161\u00ed chyby, kter\u00fdch se firmy dopou\u0161t\u00ed?<\/p>\n

\"online<\/p>\n

1) M\u00e1lokdy m\u011b\u0159\u00ed v\u00fdsledky<\/h3>\n

Dosah p\u0159\u00edsp\u011bvk\u016f, zapojen\u00ed u\u017eivatel\u016f, kliknut\u00ed na odkaz. To v\u0161e m\u016f\u017eete na Facebooku m\u011b\u0159it a n\u011bjak\u00fdm zp\u016fsobem to vypov\u00edd\u00e1 o tom, zda je p\u0159\u00edsp\u011bvek \u00fasp\u011b\u0161n\u00fd \u010di nikoliv. D\u011bl\u00e1te to?<\/p>\n

2) Soust\u0159ed\u00ed se na chybn\u00e9 c\u00edle<\/h3>\n

Chcete m\u00edt na facebooku spoustu fanou\u0161k\u016f, kter\u00e9 snadno nakoup\u00edte, ale u\u017e h\u016f\u0159e zapoj\u00edte do aktivity na va\u0161\u00ed str\u00e1nce, nebo v\u00e1m sta\u010d\u00ed p\u00e1r, zato aktivn\u00edch a v\u011brn\u00fdch?<\/p>\n

3) Pov\u00eddaj\u00ed hodn\u011b o sob\u011b<\/h3>\n

Firmy vedou na soci\u00e1ln\u00edch s\u00edt\u00edch sp\u00ed\u0161e monolog, m\u00edsto toho, aby se sna\u017eili o dialog se sv\u00fdmi fanou\u0161ky. O sv\u00e9 fanou\u0161ky pe\u010dujte – zaj\u00edmejte se o n\u011b, ptejte se na jejich pot\u0159eby, uka\u017ete, \u017ee jste tady pro n\u011b.<\/p>\n

4) Jsou nudn\u00e9<\/h3>\n

Tento bod \u010d\u00e1ste\u010dn\u011b souvis\u00ed s t\u00edm p\u0159edchoz\u00edm. T\u00edm, jak firmy mluv\u00ed hodn\u011b o sob\u011b, vytv\u00e1\u0159ej\u00ed nezaj\u00edmav\u00fd a nudn\u00fd obsah pro sv\u00e9 fanou\u0161ky. Pravidla chov\u00e1n\u00ed u\u017eivatel\u016f na Facebooku jsou v\u0161ak ne\u00faprosn\u00e1 – lid\u00e9 se v\u017edy budou zaj\u00edmat o sv\u00e9 p\u0159\u00e1tele a ne o v\u00e1s jako\u017eto firmu.<\/p>\n

Co je Online d\u00edlna GoPay?<\/div>
Online d\u00edlna GoPay je celodenn\u00ed \u0161kolen\u00ed online marketingu. Je ur\u010den\u00e1 v\u0161em provozovatel\u016fm e-shop\u016f, kte\u0159\u00ed pou\u017e\u00edvaj\u00ed platebn\u00ed br\u00e1nu GoPay a m\u00e1 za c\u00edl \u0161\u00ed\u0159it marketingov\u00e9 know-how. Celkem prob\u011bhlo u\u017e 5 Online d\u00edlen: PPC<\/a>, SEO<\/a>, obsahov\u00fd marketing<\/a>, UX <\/a>a soci\u00e1ln\u00ed s\u00edt\u011b. <\/div><\/div>\n

Chov\u00e1n\u00ed u\u017eivatel\u016f na Facebooku se prom\u011bnilo<\/h2>\n

P\u00e1r let zp\u00e1tky bylo dobr\u00fdm zvykem, \u017ee lid\u00e9 na Facebooku lajkovali, komentovali a sd\u00edleli naprosto v\u0161echno, v\u010detn\u011b \u00fapln\u00fdch hloupost\u00ed. Facebook byl nov\u00fd, moc firem tam zat\u00edm nebylo, organick\u00fd dosah m\u00edval v\u011bt\u0161\u00ed z\u00e1sah a o \u017e\u00e1dn\u00e9m p\u0159esycen\u00ed obsahem se nikde nemluvilo.<\/p>\n

Co v\u0161ak bylo d\u0159\u00edv, neplat\u00ed dneska. Kles\u00e1 d\u016fle\u017eitost firemn\u00edch str\u00e1nek a aplikac\u00ed, roste vliv osobn\u00edch profil\u016f, skupin a reklamy. Lid\u00e9 p\u0159esunuli aktivitu do skupin a do messengeru.<\/p>\n

Co s t\u00edm?<\/p>\n

Bu\u010fte tam, kde jsou va\u0161i fanou\u0161ci aktivn\u00ed. Specializovan\u00e9 skupiny v\u00e1m pomohou vybudovat komunitu lid\u00ed se spole\u010dn\u00fdmi z\u00e1jmy, prost\u0159ednictv\u00edm zpr\u00e1v na messengeru zase m\u016f\u017eete z\u00e1kazn\u00edk\u016fm radit a pom\u00e1hat.<\/p>\n

\"online<\/p>\n

Jak m\u016f\u017eete na Facebooku prorazit organicky?<\/h2>\n

D\u011blat Facebook organicky, to znamen\u00e1 bez placen\u00e9 reklamy, je mnohem n\u00e1ro\u010dn\u011bj\u0161\u00ed ne\u017e kdy d\u0159\u00edv. Algoritmus Facebooku pracuje tak, \u017ee va\u0161e p\u0159\u00edsp\u011bvky doru\u010duje pouze ur\u010dit\u00e9mu procentu va\u0161ich fanou\u0161k\u016f. A to procento je rok od roku men\u0161\u00ed<\/a>.<\/p>\n

Adam Zbiejczuk prozradil 4 z\u00e1kladn\u00ed pil\u00ed\u0159e, jak m\u016f\u017eete na Facebooku prorazit, ani\u017e byste museli za p\u0159\u00edsp\u011bvky platit:<\/p>\n

Cool factor<\/h3>\n

Tzv. cool factor znamen\u00e1, \u017ee v\u00e1\u0161 p\u0159\u00edsp\u011bvek mus\u00ed b\u00fdt opravdu n\u011bco extra. Zaj\u00edmav\u00e1 fotka nebo video, chytlav\u00fd text, emoce a v\u00fdzva k akci – to v\u0161echno jsou ingredience, pomoc\u00ed kter\u00fdch nam\u00edch\u00e1te organicky \u00fasp\u011b\u0161n\u00fd p\u0159\u00edsp\u011bvek.<\/p>\n

\"online<\/p>\n

U\u017eite\u010dnost<\/h3>\n

Nab\u00eddn\u011bte z\u00e1kazn\u00edk\u016fm n\u011bco opravdu u\u017eite\u010dn\u00e9ho – d\u00e1te jim tak d\u016fvod, pro\u010d by se o v\u00e1s m\u011bli v\u016fbec zaj\u00edmat. M\u016f\u017ee j\u00edt o slevu, l\u00e1kavou nab\u00eddku, e-book zdarma, apod. Nezapom\u00ednejte tak\u00e9 na kvalitn\u00ed z\u00e1kaznickou p\u00e9\u010di – odpov\u00eddejte na koment\u00e1\u0159e, zpr\u00e1vy v Messengeru a sna\u017ete se v\u017edy co nejl\u00e9pe poradit.<\/p>\n

\"online<\/p>\n

Okam\u017eitost<\/h3>\n

Na soci\u00e1ln\u00edch s\u00edt\u00edch obecn\u011b dob\u0159e funguje s\u00edla p\u0159\u00edtomn\u00e9ho okam\u017eiku. Tzn. nap\u0159\u00edklad trefn\u00e1 reakce na moment\u00e1ln\u00ed d\u011bn\u00ed, a t\u00edm nemysl\u00edme zrovna politiku – spoustu p\u0159\u00edle\u017eitost\u00ed, jak b\u00fdt aktu\u00e1ln\u00ed, jsou nap\u0159\u00edklad ud\u00e1losti, jako olympi\u00e1da, prvn\u00ed \u0161koln\u00ed den, V\u00e1noce, atd.<\/p>\n

Na za\u010d\u00e1tku ledna prob\u011bhla na Instagramu v\u00fdzva, kdy se \u00fa\u010det s n\u00e1zvem World record egg pokusil o nasb\u00edr\u00e1n\u00ed rekordn\u00edho po\u010dtu lajk\u016f. Fotka vejce z\u00edskala neuv\u011b\u0159iteln\u00fdch 52 milion\u016f lajk\u016f. Do t\u00e9 doby byla nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed fotkou v\u0161ech dob fotka americk\u00e9 celebrity Kylie Jenner s po\u010dtem „pouh\u00fdch“ 18 milion\u016f lajk\u016f.<\/p>\n

\"instagram<\/p>\n

Nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed instagramov\u00fd p\u0159\u00edsp\u011bvek v\u0161ech dob <\/em><\/p>\n

Billa se rozhodla na tuto fotku chyt\u0159e reagovat a vytvo\u0159ila vlastn\u00ed p\u0159\u00edsp\u011bvek, ve kter\u00e9m z\u00e1kazn\u00edk\u016fm \u0159\u00edk\u00e1, \u017ee si u n\u00ed mohou koupit hv\u011bzdu Instagramu.<\/p>\n

\"billa<\/p>\n

Reakce \u0159et\u011bzce Billa<\/em><\/p>\n

Nejbli\u017e\u0161\u00ed masovou ud\u00e1lost\u00ed je Valent\u00fdn. Tento obl\u00edben\u00fd, ale i nen\u00e1vid\u011bn\u00fd sv\u00e1tek m\u016f\u017eete pojmout trochu jinak. P\u0159\u00edkladem je zda\u0159il\u00fd p\u0159\u00edsp\u011bvek od Moravsk\u00e9 zemsk\u00e9 knihovny.<\/p>\n

\"online<\/p>\n

Adam Zbiejczuk: „B\u00fdt odli\u0161n\u00fd od v\u0161ech ostatn\u00edch je rozumn\u011bj\u0161\u00ed, ne\u017e tam pr\u00e1sknout srd\u00ed\u010dka a r\u016f\u017ei\u010dky jako 128. str\u00e1nka v po\u0159ad\u00ed.<\/em>“<\/p>\n

Chcete v\u00edce p\u0159\u00edklad\u016f, jak na soci\u00e1ln\u00edch s\u00edt\u00edch vyu\u017e\u00edt aktu\u00e1ln\u00edho d\u011bn\u00ed? Pod\u00edvejte se, jak chyt\u0159e firmy vyu\u017eily GDPR a souhlasu k odeb\u00edr\u00e1n\u00ed newsletteru<\/a>, nebo jak Kytary.cz dali do slevy Trumpetu<\/a> po v\u00edt\u011bzstv\u00ed Donalda Trumpa v americk\u00fdch prezidentsk\u00fdch volb\u00e1ch.<\/p>\n

Osobitost<\/h3>\n

\u0160anci na \u00fasp\u011bch m\u00e1 autentick\u00fd a origin\u00e1ln\u00ed obsah. Je\u0161t\u011b lep\u0161\u00ed je, kdy\u017e za takov\u00fdm obsahem stoj\u00ed zna\u010dka s p\u0159\u00edb\u011bhem (tzv. lovebrand).<\/p>\n

\"online<\/p>\n

Jagermeister je p\u0159\u00edkladem zna\u010dky, kter\u00e1 je velmi obl\u00edben\u00e1 a nav\u00edc i osobit\u00e1<\/em><\/p>\n

Kombinujte organik s placenou reklamou \"online<\/h2>\n

Jak se nespol\u00e9hat pouze na organik, ale kombinovat jej i s placenou reklamou, vysv\u011btloval Michal Fil\u00edpek. Ten si v odpoledn\u00edm bloku posv\u00edtil na Business Manager (nutnost pro ka\u017ed\u00e9ho, kdo spravuje firemn\u00ed str\u00e1nku na Facebooku), fungov\u00e1n\u00ed FB reklamy a jej\u00ed nastaven\u00ed.<\/p>\n

Pokud v\u00e1s t\u00e9ma Facebookov\u00e9 reklamy zaj\u00edm\u00e1, p\u0159e\u010dt\u011bte si dvoud\u00edln\u00e9ho pr\u016fvodce nastaven\u00edm reklamy.<\/a><\/p>\n

<\/p>\n

Kdy bude dal\u0161\u00ed Online d\u00edlna?<\/h2>\n

Moment\u00e1ln\u011b sb\u00edr\u00e1me podn\u011bty na dal\u0161\u00ed t\u00e9mata a pomalu za\u010d\u00edn\u00e1me pl\u00e1novat datum a \u0159e\u010dn\u00edka.<\/p>\n

Jist\u00e9 je, \u017ee dal\u0161\u00ed d\u00edlna vypukne u\u017e na ja\u0159e. T\u00e9ma si prozat\u00edm nech\u00e1me pro sebe. Prozrad\u00edme jen, \u017ee na sv\u00e9 si p\u0159ijdou milovn\u00edci \u010d\u00edsel a graf\u016f.<\/p>\n

PS: Chcete v\u011bd\u011bt, jak to na posledn\u00ed Online d\u00edln\u011b vypadalo? Pod\u00edvejte se na galerii fotek<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

M\u00e1me za sebou dal\u0161\u00ed Online d\u00edlnu GoPay, na kter\u00e9 jsme se tentokr\u00e1t v\u011bnovali soci\u00e1ln\u00edm s\u00edt\u00edm. Adam Zbiejczuk (CETIN, Influencer.cz) a Michal Fil\u00edpek (Business Factory) pov\u00eddali o Facebooku a Instagramu a jak tyto dv\u011b platformy vyu\u017e\u00edt pro online byznys. Co v\u0161echno p\u00e1nov\u00e9 o soci\u00e1ln\u00edch s\u00edt\u00edch prozradili a jak to na p\u00e1t\u00e9 Online d\u00edln\u011b GoPay vypadalo?<\/p>\n","protected":false},"author":8,"featured_media":5346,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"coauthors":[13],"class_list":["post-5315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-online-podnikani"],"acf":[],"yoast_head":"\nP\u00e1t\u00e1 Online d\u00edlna prozradila, jak d\u011blat soci\u00e1ln\u00ed s\u00edt\u011b pro e-shop | GoPay blog<\/title>\n<meta name=\"description\" content=\"Jak pou\u017e\u00edvat soci\u00e1ln\u00ed s\u00edt\u011b pro e-shop? To prozradila p\u00e1t\u00e1 Online d\u00edlna GoPay, kter\u00e9 se ujali lekto\u0159i Adam Zbiejczuk a Michal Fil\u00edpek. 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