{"id":5298,"date":"2019-02-13T12:52:56","date_gmt":"2019-02-13T11:52:56","guid":{"rendered":"https:\/\/www.gopay.com\/blog\/?p=5298"},"modified":"2023-08-30T13:36:24","modified_gmt":"2023-08-30T11:36:24","slug":"jake-novinky-chystame-v-roce-2019","status":"publish","type":"post","link":"https:\/\/www.gopay.com\/blog\/jake-novinky-chystame-v-roce-2019\/","title":{"rendered":"Jak\u00e9 novinky chyst\u00e1me v roce 2019?"},"content":{"rendered":"

N\u00e1\u0161 v\u00fdvojov\u00fd pl\u00e1n na rok 2019 po\u0159\u00e1dn\u011b prask\u00e1 ve \u0161vech.<\/p>\n

Co v\u0161echno chceme letos stihnout a jak v\u00e1m pom\u016f\u017eeme k tomu, aby v\u00e1\u0161 online byznys mohl d\u00e1le r\u016fst?<\/p>\n

Tak nap\u0159\u00edklad chyst\u00e1me novinky, kter\u00e9 roz\u0161\u00ed\u0159\u00ed nab\u00eddku platebn\u00edch metod, p\u0159inesou v\u00e1m v\u00edce konverz\u00ed na redirect variant\u011b platebn\u00ed br\u00e1ny, nebo zajist\u00ed v\u011bt\u0161\u00ed bezpe\u010dnost plateb kartou.<\/p>\n

<\/p>\n\n

Platebn\u00ed br\u00e1na<\/h2>\n

V\u00edce konverz\u00ed na redirect variant\u011b br\u00e1ny<\/h3>\n

\"gopay<\/p>\n

Kdy novinku pl\u00e1nujeme spustit:<\/strong> P\u0159elom b\u0159ezen\/duben 2019<\/p>\n

Prvn\u00ed novinkou, kterou chceme letos pustit ven, je vylep\u0161en\u00ed vzhledu redirect varianty platebn\u00ed br\u00e1ny. To je varianta, kter\u00e1 p\u0159i placen\u00ed p\u0159esm\u011bruje z\u00e1kazn\u00edka z e-shopu na speci\u00e1ln\u00ed str\u00e1nku. Z\u00e1kazn\u00edci mohou v tomto kroku vid\u011bt okno br\u00e1ny na \u0161ed\u00e9m pozad\u00ed.<\/p>\n

Na\u0161\u00ed ambic\u00ed je toto pozad\u00ed vy\u0161perkovat a p\u0159idat mu trochu \u017eivota. Od nov\u00e9ho pozad\u00ed si slibujeme lep\u0161\u00ed u\u017eivatelsk\u00fd z\u00e1\u017eitek, kter\u00fd bude z\u00e1kazn\u00edka v\u00edce motivovat k dokon\u010den\u00ed platby.<\/p>\n

Redirect varianta versus inline br\u00e1na<\/div>
Opakem redirect varianty je inline platebn\u00ed br\u00e1na, kter\u00e1 z\u00e1kazn\u00edkovi umo\u017e\u0148uje p\u0159i placen\u00ed z\u016fstat p\u0159\u00edmo na str\u00e1nce e-shopu. Z\u00e1kazn\u00edk se neocit\u00e1 na ciz\u00ed str\u00e1nce, jako u p\u0159esm\u011brov\u00e1n\u00ed, a je tak pravd\u011bpodobn\u011bj\u0161\u00ed, \u017ee platbu dokon\u010d\u00ed. Na vzorku 5 milion\u016f plateb jsme spo\u010d\u00edtali, \u017ee inline platebn\u00ed br\u00e1na p\u0159in\u00e1\u0161\u00ed a\u017e o 10 % v\u00edce konverz\u00ed ne\u017e redirect varianta<\/a>. <\/div><\/div>\n

Apple Pay<\/h3>\n

\"apple<\/p>\n

Kdy novinku pl\u00e1nujeme spustit<\/strong>: v pr\u016fb\u011bhu roku<\/p>\n

Loni v prosinci jsme nasadili nej\u017ehav\u011bj\u0161\u00ed novinku na poli platebn\u00edch metod – Google Pay. Na blogu jsme se rozepsali o tom, jak Google Pay funguje<\/a> a v na\u0161em centru n\u00e1pov\u011bdy zase najdete \u010dl\u00e1nek, kter\u00fd v\u00e1m tuto platebn\u00ed metodu pom\u016f\u017ee na va\u0161em prodejn\u00edm m\u00edst\u011b spustit<\/a>.<\/p>\n

Krom\u011b u\u017eivatel\u016f Androidu mysl\u00edme pochopiteln\u011b i na jabl\u00ed\u010dk\u00e1\u0159e – chceme na platebn\u00ed br\u00e1nu p\u0159idat Apple Pay. Ten by m\u011bl do \u010ceska ofici\u00e1ln\u011b dorazit zhruba za p\u00e1r dn\u00ed<\/a>. Zat\u00edm jsme ve f\u00e1zi hled\u00e1n\u00ed informac\u00ed a \u010dten\u00ed technick\u00fdch dokumentac\u00ed a pomalu skl\u00e1d\u00e1me obr\u00e1zek toho, jak by Apple Pay u n\u00e1s mohl vypadat a fungovat.<\/p>\n

Nov\u00fd vzhled mobiln\u00ed br\u00e1ny<\/h3>\n

\"gopay<\/p>\n

Kdy novinku pl\u00e1nujeme spustit<\/strong>: v pr\u016fb\u011bhu roku<\/p>\n

Zat\u00edmco v roce 2017 prob\u011bhlo na mobilu 20 % plateb, loni u\u017e to byla ka\u017ed\u00e1 t\u0159et\u00ed.<\/p>\n

U mobiln\u00edch plateb plat\u00ed v\u00edce ne\u017e jinde, \u017ee mus\u00ed b\u00fdt maxim\u00e1ln\u011b pohodln\u00e9. Proto chceme vzhled i pou\u017eitelnost mobiln\u00ed br\u00e1ny vylep\u0161it.<\/p>\n

Jen\u017ee co si budeme pov\u00eddat – je to pr\u00e1ce na cel\u00fd rok. Tajn\u011b v\u0161ak douf\u00e1me, \u017ee nejpozd\u011bji p\u0159ed V\u00e1nocemi budou moct va\u0161i z\u00e1kazn\u00edci novou mobiln\u00ed br\u00e1nu naplno vyu\u017e\u00edvat.<\/p>\n

Platby<\/h2>\n

V\u011bt\u0161\u00ed zabezpe\u010den\u00ed plateb kartou<\/h3>\n

\"siln\u011bj\u0161\u00ed<\/p>\n

Kdy novinku pl\u00e1nujeme spustit<\/strong>: z\u00e1\u0159\u00ed 2019<\/p>\n

Jist\u011b u\u017e jste sly\u0161eli o nov\u00e9 bankovn\u00ed sm\u011brnici PSD2<\/a>. Ta mimo jin\u00e9 bank\u00e1m a platebn\u00edm bran\u00e1m na\u0159izuje, aby zajistily vy\u0161\u0161\u00ed ochranu online plateb. V souvislosti s t\u00edm se tak mluv\u00ed o siln\u011bj\u0161\u00ed autentizaci plateb.<\/p>\n

Dnes zabezpe\u010den\u00ed platby kartou prob\u00edh\u00e1 v r\u00e1mci syst\u00e9mu 3D Secure, kdy z\u00e1kazn\u00edkovi p\u0159ijde v SMS zpr\u00e1v\u011b \u010d\u00edseln\u00fd k\u00f3d. Teprve po zad\u00e1n\u00ed tohoto k\u00f3du je platba uskute\u010dn\u011bna. Analogi\u00ed k tomuto syst\u00e9mu je zad\u00e1v\u00e1n\u00ed PIN k\u00f3du p\u0159i platb\u00e1ch kartou v offline sv\u011bt\u011b.<\/p>\n

A jak chceme siln\u011bj\u0161\u00ed zabezpe\u010den\u00ed plateb vy\u0159e\u0161it? Pl\u00e1nujeme k tomu vyu\u017e\u00edt novou generaci syst\u00e9mu 3D Secure. Co to bude znamenat konkr\u00e9tn\u011b pro v\u00e1s e-shopa\u0159e? O tom se u\u017e brzy rozep\u00ed\u0161eme na na\u0161em blogu.<\/p>\n

Obchodn\u00ed \u00fa\u010det<\/h2>\n

P\u0159ehledn\u011bj\u0161\u00ed rozhran\u00ed obchodn\u00edho \u00fa\u010dtu a lep\u0161\u00ed funkce<\/h3>\n

\"gopay<\/p>\n

Kdy novinku pl\u00e1nujeme spustit<\/strong>: v pr\u016fb\u011bhu roku 2020<\/p>\n

Obchodn\u00ed \u00fa\u010det GoPay<\/a> je m\u00edsto, kde m\u016f\u017eete spravovat v\u0161echny p\u0159ijat\u00e9 platby p\u0159es platebn\u00ed br\u00e1nu. M\u016f\u017eete si zde nastavit e-mailov\u00e9 notifikace, kter\u00e9 v\u00e1s budou informovat o ka\u017ed\u00e9 p\u0159ijat\u00e9 platb\u011b, m\u016f\u017eete zde m\u011bnit nastaven\u00ed plateb, frekvenci vy\u00fa\u010dtov\u00e1n\u00ed, apod.<\/p>\n

V\u00edme ale, \u017ee obchodn\u00ed \u00fa\u010det m\u00e1 sv\u00e9 slabiny. Intenzivn\u011b pracujeme na nov\u00e9m vzhledu i funkc\u00edch, kter\u00e9 v\u00e1m p\u0159inesou nejen lep\u0161\u00ed u\u017eivatelsk\u00fd z\u00e1\u017eitek, ale tak\u00e9 v\u00e1m umo\u017en\u00ed ovl\u00e1dat a nastavit v\u00edce v\u011bc\u00ed.<\/p>\n

Kdy nov\u00fd obchodn\u00ed \u00fa\u010det p\u0159edstav\u00edme? Proto\u017ee jde o jeden z nejv\u011bt\u0161\u00edch projekt\u016f, na kter\u00fdch v GoPay pracujeme, bude to trochu trvat. N\u00e1s optimistick\u00fd odhad \u0159\u00edk\u00e1, \u017ee to bude b\u011bhem p\u0159\u00ed\u0161t\u00edho roku.<\/p>\n

<\/p>\n

Z\u00e1v\u011br<\/h2>\n

Uv\u011bdomujeme si, \u017ee toho m\u00e1me v pl\u00e1nu hodn\u011b. A ob\u010das se vyno\u0159\u00ed v\u011bci, kter\u00fdm je t\u0159eba d\u00e1t p\u0159ednost – zejm\u00e9na, pokud se jedn\u00e1 o v\u011bci, kter\u00e9 zasahuj\u00ed do funk\u010dnosti br\u00e1ny. M\u011bjte s n\u00e1mi pros\u00edm trp\u011blivost, pokud se do n\u011bjak\u00e9ho term\u00ednu netref\u00edme p\u0159esn\u011b. Na ty nejlep\u0161\u00ed v\u011bci se n\u011bkdy vyplat\u00ed po\u010dkat.<\/p>\n","protected":false},"excerpt":{"rendered":"

N\u00e1\u0161 v\u00fdvojov\u00fd pl\u00e1n na rok 2019 po\u0159\u00e1dn\u011b prask\u00e1 ve \u0161vech. Co v\u0161echno chceme letos stihnout a jak v\u00e1m pom\u016f\u017eeme k tomu, aby v\u00e1\u0161 online byznys mohl d\u00e1le r\u016fst? Tak nap\u0159\u00edklad chyst\u00e1me novinky, kter\u00e9 roz\u0161\u00ed\u0159\u00ed nab\u00eddku platebn\u00edch metod, p\u0159inesou v\u00e1m v\u00edce konverz\u00ed na redirect variant\u011b platebn\u00ed br\u00e1ny, nebo zajist\u00ed v\u011bt\u0161\u00ed bezpe\u010dnost plateb kartou.<\/p>\n","protected":false},"author":8,"featured_media":5356,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"coauthors":[13],"class_list":["post-5298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktuality-novinky-platebni-brana-gopay"],"acf":[],"yoast_head":"\nJak\u00e9 novinky chyst\u00e1me v roce 2019? | GoPay blog<\/title>\n<meta name=\"description\" content=\"Co v\u0161echno chyst\u00e1me na rok 2019? V\u00edce konverz\u00ed na redirect variant\u011b br\u00e1ny, nov\u00fd vzhled mobiln\u00ed br\u00e1ny, Apple Pay, nebo siln\u011bj\u0161\u00ed zabezpe\u010den\u00ed plateb. Ud\u011bl\u00e1me maximum pro to, aby online placen\u00ed bylo je\u0161t\u011b snaz\u0161\u00ed a v\u00e1\u0161 byznys mohl r\u016fst.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gopay.com\/blog\/jake-novinky-chystame-v-roce-2019\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak\u00e9 novinky chyst\u00e1me v roce 2019? | GoPay blog\" \/>\n<meta property=\"og:description\" content=\"Co v\u0161echno chyst\u00e1me na rok 2019? 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