{"id":5281,"date":"2019-01-24T10:22:34","date_gmt":"2019-01-24T09:22:34","guid":{"rendered":"https:\/\/www.gopay.com\/blog\/?p=5281"},"modified":"2025-06-23T14:35:50","modified_gmt":"2025-06-23T12:35:50","slug":"karel-dytrych-kapitan-freelo-chceme-aby-nas-nastroj-setril-lidem-cas-a-nervy","status":"publish","type":"post","link":"https:\/\/www.gopay.com\/blog\/karel-dytrych-kapitan-freelo-chceme-aby-nas-nastroj-setril-lidem-cas-a-nervy\/","title":{"rendered":"Karel Dytrych, kapit\u00e1n Freelo: Chceme, aby n\u00e1\u0161 n\u00e1stroj \u0161et\u0159il lidem \u010das a nervy"},"content":{"rendered":"

Karel Dytrych je zakladatel \u010desk\u00e9ho n\u00e1stroje Freelo<\/a>, kter\u00fd usnad\u0148uje spr\u00e1vu \u00fakol\u016f v t\u00fdmu, pom\u00e1h\u00e1 firm\u00e1m s procesn\u00edm \u0159\u00edzen\u00edm a v neposledn\u00ed \u0159ad\u011b \u0161et\u0159\u00ed lidem \u010das. Jak ve Freelu pracuj\u00ed se zp\u011btnou vazbou, pro\u010d je d\u016fle\u017eit\u011bj\u0161\u00ed spokojenost u\u017eivatel\u016f ne\u017e pln\u011bn\u00ed byznys pl\u00e1n\u016f a jak jsou na tom \u010desk\u00e9 firmy s procesn\u00edm \u0159\u00edzen\u00edm? <\/strong><\/p>\n

<\/p>\n

GoPay: Karle, na \u00favod n\u00e1m prozra\u010f, jak vypad\u00e1 typick\u00fd pracovn\u00ed den \u010dlov\u011bka, kter\u00fd lidem pom\u00e1h\u00e1 \u0161et\u0159it \u010das a b\u00fdt produktivn\u011bj\u0161\u00ed?<\/strong><\/p>\n

R\u00e1no je pro m\u011b z\u00e1kladem sport a zdrav\u00e1 sn\u00eddan\u011b. Zab\u011bhnu si t\u0159eba 5 kilometr\u016f, nebo si zacvi\u010d\u00edm, a tak se udr\u017euji v kondici. Pak se pod\u00edv\u00e1m do Freela, abych zkontroloval notifikace, co m\u00e1m v\u0161echno ud\u011blat, jak jsou na tom ostatn\u00ed v t\u00fdmu, tak\u00e9 mrknu na Slack a na maily. Kdy\u017e to v\u0161echno projedu a v\u00edm, \u017ee ostatn\u00edm nic nedlu\u017e\u00edm, pono\u0159\u00edm se naplno do sv\u00e9 pr\u00e1ce. M\u00e1 pracovn\u00ed n\u00e1pl\u0148 je velmi pestr\u00e1 – t\u00edm, \u017ee jsem kapit\u00e1n Freela, tak \u0159e\u0161\u00edm t\u0159eba hodn\u011b data, \u0161kol\u00edm lidi, n\u011bkdy \u0159e\u0161\u00edm marketing, nebo na\u0161\u00ed infrastrukturu.<\/p>\n

GoPay: Tak\u017ee jsi vlastn\u011b kluk pro v\u0161echno?<\/strong><\/p>\n

Ano, \u0159ekl bych, \u017ee moje pracovn\u00ed role je dost agiln\u00ed. \ud83d\ude42<\/p>\n

GoPay: Pom\u00e1h\u00e1 ti tvoje rann\u00ed sportovn\u00ed rutina k lep\u0161\u00edmu pracovn\u00edmu v\u00fdkonu?<\/strong><\/p>\n

Ur\u010dit\u011b je to pro m\u011b d\u016fle\u017eit\u00e9. Je opravdu velk\u00fd rozd\u00edl, kdy\u017e se \u010dlov\u011bk vysp\u00ed 8 hodin, j\u00ed zdrav\u011b a sportuje – to v\u0161echno m\u00e1 na produktivitu velk\u00fd vliv. Ka\u017ed\u00e9mu bych tohle doporu\u010dil, \u0159\u00edk\u00e1m to i lidem na \u0161kolen\u00ed. Je d\u016fle\u017eit\u00e9 pro sebe n\u011bco d\u011blat – v\u017edy\u0165 my sami jsme pro sebe p\u0159ece nejd\u016fle\u017eit\u011bj\u0161\u00ed. Je to dobr\u00e9 i z toho pohledu, \u017ee kdy\u017e si r\u00e1no zacvi\u010d\u00edm, m\u00e1m pocit, \u017ee u\u017e jsem n\u011bco ud\u011blal a \u017ee m\u00e1m z toho dne n\u011bco hotov\u00e9. Pak se mi mnohem l\u00edp pracuje.<\/p>\n

Za\u010d\u00e1tky budov\u00e1n\u00ed Freelo<\/h2>\n

GoPay: Poj\u010fme se pod\u00edvat na n\u00e1stroj Freelo, kter\u00e9mu \u0161\u00e9fuje\u0161. Kdo s Freelo p\u0159i\u0161el jako prvn\u00ed a pro\u010d?<\/strong><\/p>\n

N\u011bkolik let nazp\u00e1tek jsem m\u011bl vlastn\u00ed agenturu a e-shop. Pou\u017e\u00edvali jsme nap\u0159. Basecamp a ostatn\u00ed n\u00e1stroje, ale ne v\u017edy n\u00e1m \u00fapln\u011b vyhovovaly. V\u017edycky n\u00e1m n\u011bco sch\u00e1zelo. Proto jsme si pro svoje intern\u00ed \u00fa\u010dely naprogramovali p\u00e1r funkc\u00ed, kter\u00e9 jsme pot\u0159ebovali, co\u017e byl takov\u00fd p\u0159edch\u016fdce Freela. Dost n\u00e1m to tehdy zjednodu\u0161ilo pr\u00e1ci. Moji nejbli\u017e\u0161\u00ed kolegov\u00e9 p\u0159i\u0161li s t\u00edm, \u017ee bychom mohli vytvo\u0159it syst\u00e9m nejen pro sebe, ale i pro ostatn\u00ed.<\/p>\n

Freelo jsme spoluz\u00e1kladali ve t\u0159ech: Karel Borkovec si vzal na starost v\u00fdvoj, Honza Kulda se postaral, aby se n\u00e1stroj u\u017eivatelsky dob\u0159e ovl\u00e1dal, a j\u00e1 jsem reprezentoval byznys pohled. S klukama se zn\u00e1me u\u017e skoro deset let, m\u00e1me podobn\u00e9 hodnoty a skv\u011ble se pracovn\u011b dopl\u0148ujeme. Jsme kamar\u00e1di, tak\u017ee to nen\u00ed jen o pr\u00e1ci.<\/p>\n

GoPay: Jak jste p\u0159i vym\u00fd\u0161len\u00ed n\u00e1stroje postupovali? D\u011blali jste si n\u011bjak\u00fd pr\u016fzkum?<\/strong><\/p>\n

Na za\u010d\u00e1tku jsme si ud\u011blali u\u017eivatelsk\u00fd pr\u016fzkum, abychom zjistili, co lidi na sou\u010dasn\u00fdch n\u00e1stroj\u00edch \u0161tve a co u nich nejv\u00edce postr\u00e1daj\u00ed. M\u011bli jsme ur\u010ditou p\u0159edstavu o dokonal\u00e9 aplikaci, kter\u00e1 tady na trhu nebyla. Kdy\u017e se pod\u00edv\u00e1\u0161 na velmi zn\u00e1m\u00e9 n\u00e1stroje typu Basecamp nebo Trello, zjist\u00ed\u0161, \u017ee vynikaj\u00ed v jedn\u00e9 funkci – Trello m\u00e1 t\u0159eba kr\u00e1sn\u00e9 a p\u0159ehledn\u00e9 n\u00e1st\u011bnky, ale zase se v n\u011bm \u0161patn\u011b komunikuje. My jsme cht\u011bli vytvo\u0159it n\u00e1stroj, kter\u00fd by zvl\u00e1dal v\u00edce funkc\u00ed dohromady a nebyl z\u00e1visl\u00fd na aplikac\u00edch t\u0159et\u00edch stran. M\u00e1me tam t\u0159eba funkci m\u011b\u0159en\u00ed \u010dasu, sta\u010d\u00ed jen zm\u00e1\u010dknout kl\u00e1vesovou zkratku a Freelo za\u010dne stopovat \u010das nad str\u00e1ven\u00fdm \u00fakolem, tak\u017ee nepot\u0159ebuji napojovat Toggle a ps\u00e1t ru\u010dn\u011b n\u00e1zev \u00fakolu nebo projektu.<\/p>\n

GoPay: Jak\u00e9 jsou dal\u0161\u00ed v\u00fdhody Freela?<\/strong><\/p>\n

Na rozd\u00edl od Basecampu tam je mo\u017enost d\u011blat pod\u00fakoly a z\u00e1rove\u0148 tak\u00e9 \u0161ablony, co\u017e pom\u00e1h\u00e1 procesn\u00edmu \u0159\u00edzen\u00ed. Nap\u0159. bude\u0161 pracovat na nov\u00e9 marketingov\u00e9 kampani, pro kterou typicky \u0159e\u0161\u00ed\u0161 landing page, e-mailing, promo na Facebooku, n\u00e1sledn\u011b vyhodnocen\u00ed kampan\u011b, a to v\u0161echno se skl\u00e1d\u00e1 z r\u016fzn\u00fdch krok\u016f, nap\u0159. mus\u00ed\u0161 d\u00e1t dohromady newsletter. P\u0159ed odesl\u00e1n\u00edm newsletteru mus\u00ed\u0161 zkontrolovat, jestli funguj\u00ed v\u0161echny odkazy, jestli tam je mo\u017enost odhl\u00e1\u0161en\u00ed, atd. Tak\u017ee si vytvo\u0159\u00ed\u0161 \u0161ablonu newsletter, kterou m\u016f\u017ee\u0161 pou\u017e\u00edvat i nap\u0159\u00ed\u010d projekty a kter\u00e1 ti pom\u016f\u017ee usnadnit takovou tu rutinn\u00ed \u010dinnost. Prost\u011b jede\u0161 podle n\u011bjak\u00e9ho checklistu, d\u00edky kter\u00e9mu nezapomene\u0161 n\u011bkter\u00e9 v\u011bci ud\u011blat a tv\u016fj v\u00fdstup pak bude kvalitn\u011bj\u0161\u00ed. Dal\u0161\u00ed v\u00fdhodou je mo\u017enost takov\u00e9 \u00fakoly delegovat na n\u011bkoho dal\u0161\u00edho a m\u00edt v\u011bt\u0161\u00ed jistotu dodr\u017een\u00ed postupu a kvality.<\/p>\n

Je tam zkr\u00e1tka v\u00edc v\u011bc\u00ed, kter\u00e9 jsme se sna\u017eili oproti konkuren\u010dn\u00edm n\u00e1stroj\u016fm l\u00edp domyslet. V\u00fdhodou je, \u017ee je n\u00e1\u0161 n\u00e1stroj jednoduch\u00fd na ovl\u00e1d\u00e1n\u00ed. Samoz\u0159ejm\u011b existuj\u00ed robustn\u011bj\u0161\u00ed n\u00e1stroje, kter\u00e9 um\u00ed tis\u00edc funkc\u00ed, ale jsou nesm\u00edrn\u011b slo\u017eit\u00e9 a nepracuje se s nimi snadno. C\u00edlem Freela je, aby bylo jednoduch\u00e9 a z\u00e1rove\u0148 spl\u0148ovalo to, co lid\u00e9 pot\u0159ebuj\u00ed.<\/p>\n

\"freelo\"<\/p>\n

GoPay: Jednou z funkc\u00ed, kter\u00e1 se mi zal\u00edbila, je mo\u017enost vykazovat odpracovanou dobu na projektu. Jak tato funkce vznikla?<\/strong><\/p>\n

N\u00e1stroj p\u016fvodn\u011b vznikl pro freelancery, kter\u00fdm jsme cht\u011bli pomoct s finan\u010dn\u00edm \u0159\u00edzen\u00edm projekt\u016f. Zalo\u017e\u00ed\u0161 projekt, d\u00e1\u0161 si tam rozpo\u010det 20 tis\u00edc, nap\u00ed\u0161e\u0161 si tam, \u017ee m\u00e1\u0161 odpracov\u00e1ny dv\u011b hodiny s hodinovkou 500 K\u010d a takhle postupn\u011b vid\u00ed\u0161, kolik ti je\u0161t\u011b z rozpo\u010dtu zb\u00fdv\u00e1. To, co si u\u017eivatel vyk\u00e1\u017ee, m\u016f\u017ee snadno na dv\u011b kliknut\u00ed ve Freelu vyfakturovat. Freelo si pak pamatuje, kter\u00e9 \u00fakoly u\u017e byly vyfakturovan\u00e9, tak\u017ee to pak nemus\u00ed\u0161 \u0159e\u0161it. T\u00edmto zp\u016fsobem jsme volnono\u017ec\u016fm dost zjednodu\u0161ili \u017eivot.<\/p>\n

GoPay: Jak je to s va\u0161\u00ed klientelou dneska? Pou\u017e\u00edvaj\u00ed v\u00e1s krom\u011b freelancer\u016f i agentury nebo dokonce e-shopy?<\/strong><\/p>\n

\u0158ekl bych, \u017ee e-shopy jsou na\u0161e moment\u00e1ln\u011b nejsiln\u011bj\u0161\u00ed skupina. Je vid\u011bt, \u017ee maj\u00ed bl\u00edzko k onlinu a nav\u00edc maj\u00ed velk\u00fd z\u00e1jem o \u0159\u00edzen\u00ed proces\u016f, automatizaci pr\u00e1ce, apod. Dvakr\u00e1t jsem d\u011blal kurz o procesn\u00edm \u0159\u00edzen\u00ed a delegov\u00e1n\u00ed pr\u00e1ce pro APEK a poka\u017ed\u00e9 byl napln\u011bn\u00fd. Na kurzech jsem mimojin\u00e9 zjistil, \u017ee i velk\u00e9 firmy maj\u00ed probl\u00e9m s procesn\u00edm \u0159\u00edzen\u00edm – tzn., \u017ee nap\u0159\u00edklad na projektech se domlouvaj\u00ed jen p\u0159es e-maily. Jen\u017ee kde se pod\u00edv\u00e1\u0161 na p\u0159ehledn\u00fd seznam \u00fakol\u016f, kter\u00e9 sis s n\u011bk\u00fdm domluvila po e-mailu? Nemluv\u011b o tom, \u017ee douf\u00e1\u0161, \u017ee si protistrana e-mail p\u0159e\u010dte a \u00fakol vezme na v\u011bdom\u00ed.<\/p>\n

\"freelo\"<\/p>\n

GoPay: Jak\u00e9 dal\u0161\u00ed nedostatky \u010desk\u00e9 firmy v procesn\u00edm \u0159\u00edzen\u00ed d\u011blaj\u00ed?\u00a0\u00a0<\/strong><\/p>\n

Firmy \u010dasto nemaj\u00ed jedno sd\u00edlen\u00e9 pracovn\u00ed m\u00edsto, do kter\u00e9ho by se v\u0161ichni zam\u011bstnanci pod\u00edvali a zjistili, co vlastn\u011b maj\u00ed d\u011blat za \u00fakoly. Tak\u00e9 jsem byl sv\u011bdkem toho, \u017ee v jedn\u00e9 firm\u011b m\u011bli oby\u010dejn\u00fd Google dokument, do kter\u00e9ho majitel psal, co chce ud\u011blat. Program\u00e1tor, kdy\u017e pak \u00fakol splnil, tak text ozna\u010dil p\u0159e\u0161krtnut\u00fdm p\u00edsmem. Pak jsou samoz\u0159ejm\u011b firmy, co pou\u017e\u00edvaj\u00ed sofistikovan\u00e9 n\u00e1stroje na procesn\u00ed \u0159\u00edzen\u00ed, ale je ot\u00e1zka, zda ten n\u00e1stroj spl\u0148uje to, co by zrovna oni pot\u0159ebovali a zda vyhovuje v\u0161em lidem v t\u00fdmu.<\/p>\n

GoPay: Kter\u00e9 firmy va\u0161e Freelo pou\u017e\u00edvaj\u00ed?<\/strong><\/p>\n

Z t\u011bch v\u011bt\u0161\u00edch je to nap\u0159\u00edklad Mountfield, Foto\u0160koda, Nikon, ze startup\u016f t\u0159eba Motionhouse a z online komunity Eshop-rychle, UX specialista Luk\u00e1\u0161 Dubina nebo U\u0161et\u0159eno.cz. D\u00e1le spolupracujeme s agenturami, kter\u00e9 t\u011bm v\u011bt\u0161\u00edm zna\u010dk\u00e1m d\u011blaj\u00ed marketing. Pro marketingov\u00e9 agentury je p\u0159irozen\u00e9, \u017ee cht\u011bj\u00ed m\u00edt ve v\u011bcech fakt po\u0159\u00e1dek. Tak\u017ee dost \u010dasto je agentura ten element, kter\u00fd e-shopu doporu\u010d\u00ed, aby pou\u017e\u00edvali n\u00e1\u0161 n\u00e1stroj.<\/p>\n

GoPay: Kolik u\u017eivatel\u016f Freelo pou\u017e\u00edv\u00e1?<\/strong><\/p>\n

M\u00e1me stovky pravideln\u011b plat\u00edc\u00edch, ale za jednou fakturou se skr\u00fdv\u00e1 v\u00edce u\u017eivatel\u016f. T\u0159eba t\u00fdm Foto\u0160kody m\u00e1 40 lid\u00ed. D\u00e1 se tedy \u0159\u00edct, \u017ee Freelo pou\u017e\u00edvaj\u00ed tis\u00edce u\u017eivatel\u016f denn\u011b. Za jejich pr\u00e1ci c\u00edt\u00edme ur\u010dit\u011b velkou zodpov\u011bdnost.<\/p>\n

GoPay: Stanovujete si n\u011bjak\u00e9 v\u00fdkonnostn\u00ed c\u00edle, co se t\u00fd\u010de boardingu nov\u00fdch u\u017eivatel\u016f? Nap\u0159. si \u0159eknete, \u017ee do konce roku chcete m\u00edt o tolik a tolik nov\u00fdch u\u017eivatel\u016f v\u00edc a jdete za t\u00edm?<\/strong><\/p>\n

Ur\u010dit\u011b se hodn\u011b kouk\u00e1me na data a \u010d\u00edsla. Samoz\u0159ejm\u011b je po\u010det pravideln\u011b plat\u00edc\u00edch u\u017eivatel\u016f jedn\u00edm z c\u00edl\u016f, kter\u00fd si stanovujeme a jdeme si za n\u00edm. Mus\u00edm ale \u0159\u00edct, \u017ee m\u00e1me ka\u017ed\u00fd rok velk\u00e9 o\u010di a je\u0161t\u011b se n\u00e1m nepoda\u0159ilo na\u0161e c\u00edle na sto procent splnit. V\u017edycky n\u00e1m kousek chyb\u011bl.<\/p>\n

GoPay: A z kolika procent se v\u00e1m da\u0159\u00ed va\u0161e c\u00edle plnit?<\/strong><\/p>\n

Da\u0159\u00ed se n\u00e1m to z 80 procent. C\u00edle si v\u017edycky pl\u00e1nujeme od b\u0159ezna aktu\u00e1ln\u00edho roku do b\u0159ezna n\u00e1sleduj\u00edc\u00edho roku, co\u017e tak\u00e9 nen\u00ed \u00fapln\u011b obvykl\u00e9.<\/p>\n

GoPay: Aha, tak\u017ee Silvestra slav\u00edte posledn\u00edho \u00fanora a nov\u00fd rok pro v\u00e1s za\u010d\u00edn\u00e1 prvn\u00edho b\u0159ezna? \ud83d\ude42<\/strong><\/p>\n

Nene. \ud83d\ude42 My zkr\u00e1tka r\u00e1di v\u00edt\u00e1me jaro a s n\u00edm si i d\u00e1v\u00e1me nov\u00e9 pl\u00e1ny.<\/p>\n

GoPay: Podle \u010deho vyb\u00edr\u00e1te nov\u00e9 funkce?<\/strong><\/p>\n

V\u017edycky se sna\u017e\u00edme, aby se n\u00e1stroj dob\u0159e pou\u017e\u00edval. Nep\u0159id\u00e1v\u00e1me funkce <\/a>jako na b\u011b\u017e\u00edc\u00edm p\u00e1su, ale pe\u010dliv\u011b je vyb\u00edr\u00e1me – pokud n\u011bjak\u00e9 funkce nejsou slu\u010diteln\u00e9 s na\u0161\u00ed viz\u00ed jednoduchosti, tak od n\u00ed d\u00e1v\u00e1me ruce pry\u010d. Chceme podchytit v\u0161echny mo\u017en\u00e9 v\u011bci, kter\u00e9 na prvn\u00ed pohled vypadaj\u00ed jako mali\u010dkosti, ale ve fin\u00e1le to lidem stra\u0161n\u011b moc usnadn\u00ed pr\u00e1ci.<\/p>\n

GoPay: Vy sami Freelo pou\u017e\u00edv\u00e1te denn\u011b?<\/strong><\/p>\n

Ano, my sami n\u00e1stroj pou\u017e\u00edv\u00e1me denn\u011b a neust\u00e1le nad n\u00edm p\u0159em\u00fd\u0161l\u00edme. T\u0159eba t\u0159i roky nazp\u00e1tek jsem jel v metru a zrovna si d\u011blal koment\u00e1\u0159e, jen\u017ee jsem je neodeslal, a tak jsem o ve\u0161ker\u00fd text p\u0159i\u0161el. Tak\u017ee jsem si \u0159ekl, \u017ee tam do konce t\u00fddne mus\u00ed b\u00fdt funkce, kter\u00e1 zamez\u00ed tomu, aby u\u017eivatel p\u0159i\u0161el by\u0165 o jedin\u00fd znak textu. Pomoc\u00ed dat tak\u00e9 sledujeme, co za funkce lid\u00e9 pou\u017e\u00edvaj\u00ed a naopak. Je vid\u011bt, \u017ee Freelo m\u00e1 pro lidi p\u0159idanou hodnotu, jinak by jej nepou\u017e\u00edvali.<\/p>\n

O d\u016fle\u017eitosti zp\u011btn\u00e9 vazby a jak s n\u00ed pracovat<\/h2>\n

GoPay: Jak sb\u00edr\u00e1te zp\u011btnou vazbu od u\u017eivatel\u016f?<\/strong><\/p>\n

Zp\u011btn\u00e1 vazba je pro n\u00e1s velmi d\u016fle\u017eit\u00e1 a sna\u017e\u00edme se lidi opravdu poslouchat. Osobn\u011b do n\u011bkter\u00fdch t\u00fdmu jezd\u00edm a pt\u00e1m se lid\u00ed, jak se jim n\u00e1stroj pou\u017e\u00edv\u00e1. N\u011bco si vyslechnu i na na\u0161ich \u0161kolen\u00edch nebo marketingov\u00fdch akc\u00edch, jako jsou Barcampy, na konci ledna jedeme t\u0159eba na Reshoper. Nejv\u00edc vazby z\u00edsk\u00e1v\u00e1me na chatu, nebo na e-mailu. Pak m\u00e1me ve\u0159ejn\u011b str\u00e1nku s n\u00e1vrhy na nov\u00e9 funkce<\/a>, kde lid\u00e9 mohou navrhnout novou funkci a u\u017eivatel\u00e9 pak hlasuj\u00ed, jak\u00e1 se jim nejv\u00edc l\u00edb\u00ed. Tak\u00e9 jsme zalo\u017eili dal\u0161\u00ed Freelo Community<\/a>\u00a0pointy – m\u00e1me skupinu na Facebooku a na Slacku, kde si lid\u00e9 mohou mezi sebou poradit, tak\u017ee to v\u0161echno sledujeme, reagujeme a p\u0159em\u00fd\u0161l\u00edme nad t\u00edm.<\/p>\n

\"karel<\/p>\n

GoPay: Jak se zp\u011btnou vazbou pracujete d\u00e1le? Co se stane, kdy\u017e posb\u00edr\u00e1te v\u0161echny n\u00e1pady a koment\u00e1\u0159e na nov\u00e9 funkce?<\/strong><\/p>\n

D\u00e1 se \u0159\u00edct, \u017ee z\u00e1kaznickou p\u00e9\u010di pou\u017e\u00edv\u00e1me jako zdroj v\u00fdzkumu – kdy\u017e n\u00e1m n\u011bkdo nap\u00ed\u0161e, \u017ee by ocenil ur\u010ditou funkci, tak hned spole\u010dn\u011b \u0159e\u0161\u00edme, pro\u010d tu funkci pot\u0159ebuje, jak by j\u00ed mohl pou\u017e\u00edvat, jestli t\u0159eba nem\u00e1me n\u011bco blb\u011b v rozhran\u00ed, atd. Tak\u00e9 \u010das od \u010dasu proch\u00e1z\u00edme texty – kdy\u017e se n\u011bkdo na n\u011bco zept\u00e1, \u0159e\u0161\u00edme, jestli nem\u00e1me n\u011bkde n\u011bco \u0161patn\u011b napsan\u00e9.<\/p>\n

Spoustu pozn\u00e1mek si evidujeme ve Freelu, kde m\u00e1me speci\u00e1ln\u00ed prostor pojmenovan\u00fd jako Freelo feedback. M\u00e1me tam nap\u0159. \u00fakol Kalend\u00e1\u0159 a kdy\u017e n\u00e1m n\u011bkdo nap\u00ed\u0161e, \u017ee by cht\u011bl, aby opakovan\u00e1 akce v kalend\u00e1\u0159i byla zv\u00fdrazn\u011bn\u00e1 jinou barvou, tak si to tam hned poznamen\u00e1me. Tak\u00e9 si vedeme ob\u0159\u00ed Excel tabulku, ve kter\u00e9 \u0159e\u0161\u00edme, kolik by n\u00e1m nov\u00e9 vylep\u0161en\u00ed zabralo \u010dasu, ne\u017e j\u00ed vytvo\u0159\u00edme, kolik lid\u00ed by funkci pou\u017e\u00edvalo, a dal\u0161\u00ed metriky, posle kter\u00fdch pl\u00e1nujeme priority v\u00fdvoje.<\/p>\n

Krom\u011b funkc\u00ed tak\u00e9 kouk\u00e1me na onboarding nov\u00fdch u\u017eivatel\u016f. Sledujeme, jestli n\u00e1m u registrace neodpad\u00e1vaj\u00ed lid\u00e9, jestli n\u00e1s t\u0159eba nep\u0159estanou pou\u017e\u00edvat po jednom dni, atd. Chceme, aby zalo\u017een\u00ed \u00fa\u010dtu\u00a0 a pou\u017e\u00edv\u00e1n\u00ed pro nov\u00e1\u010dky bylo maxim\u00e1ln\u011b snadn\u00e9.<\/p>\n

„\u010c\u00edsla jsou jedna v\u011bc, ale spokojenost u\u017eivatel\u016f je mnohem d\u016fle\u017eit\u011bj\u0161\u00ed. Chceme, aby se n\u00e1stroj snadno pou\u017e\u00edval a m\u011bl p\u0159idanou hodnotu.“<\/em><\/span><\/p><\/blockquote>\n

GoPay: Jak\u00e9 funkce a produktov\u00e9 novinky pl\u00e1nujete do budoucna?<\/strong><\/p>\n

M\u00e1me ve\u0159ejnou\u00a0roadmapu<\/a>, kde se lid\u00e9 mohou pod\u00edvat, co chyst\u00e1me a mohou tak po\u010d\u00edtat, \u010deho se od n\u00e1s do\u010dkaj\u00ed. Bereme to jako ur\u010dit\u00fd z\u00e1vazek a sna\u017e\u00edme se to opravdu plnit. Kdy\u017e u\u017e n\u011bkomu n\u011bco sl\u00edb\u00edme, tak si za t\u00edm chceme st\u00e1t. Mus\u00edm ale \u0159\u00edct, \u017ee se fronta v\u00fdvoje dost m\u011bn\u00ed. Je to velk\u00fdm mno\u017estv\u00edm zp\u011btn\u00e9 vazby a je tak nutn\u00e9 hodn\u011b prioritizovat. N\u011bkdy tak\u00e9 rozhoduj\u00ed pocity, kdy\u017e c\u00edt\u00edme, \u017ee s n\u011bjakou funkc\u00ed lidi fakt pot\u011b\u0161\u00edme a je drobn\u011bj\u0161\u00edho charakteru, tak jdeme do toho, by\u0165 se nedr\u017e\u00edme \u00fapln\u011b podle pl\u00e1nu. \u010c\u00edsla jsou jedna v\u011bc, ale spokojenost u\u017eivatel\u016f je mnohem d\u016fle\u017eit\u011bj\u0161\u00ed.<\/p>\n

GoPay: P\u0159em\u00fd\u0161l\u00edte nad expanz\u00ed?<\/strong><\/p>\n

Expanze je ur\u010dit\u011b n\u00e1\u0161 velk\u00fd sen, ale je to stra\u0161n\u011b n\u00e1kladn\u00e9. Loni jsme si \u0159ekli, \u017ee kdy\u017e u\u017e m\u00e1me Freelo v angli\u010dtin\u011b, tak toho n\u011bjak vyu\u017eijeme – cht\u011bli jsme rozjet zahrani\u010dn\u00ed PPC kampan\u011b, d\u011blat YouTube videa v angli\u010dtin\u011b, ale tak n\u011bjak jsme od toho nakonec upustili. Cht\u011bli bychom lokalizovat pro trhy v CEE regionu, je\u0161t\u011b ne\u017e bychom se pustili na z\u00e1pad, ale moment\u00e1ln\u011b c\u00edt\u00edme, \u017ee je je\u0161t\u011b velk\u00fd potenci\u00e1l v tuzemsku. V \u010cech\u00e1ch m\u00e1me i tu v\u00fdhodu, \u017ee u\u017e n\u00e1s tady lid\u00e9 docela dost znaj\u00ed. Do budoucna se ale do zahrani\u010d\u00ed ur\u010dit\u011b chyst\u00e1me.<\/p>\n

GoPay: M\u00e1te v \u010cech\u00e1ch konkurenci?<\/strong><\/p>\n

\u010cesk\u00e9 n\u00e1stroje na \u00fakolov\u00e1n\u00ed v t\u00fdmu existuj\u00ed, ale \u0159ekl bych, \u017ee my to d\u011bl\u00e1me jinak. T\u0159eba Easy Project m\u00e1 sice spoustu funkc\u00ed, s kter\u00fdmi se nem\u016f\u017eeme srovn\u00e1vat, ale taky je \u0159\u00e1dov\u011b slo\u017eit\u011bj\u0161\u00ed. T\u011b\u017eko \u0159\u00edct, jestli je to konkurence, proto\u017ee oba ty produkty bude pou\u017e\u00edvat jin\u00fd z\u00e1kazn\u00edk.<\/p>\n

GoPay: Pop\u00ed\u0161e\u0161 n\u00e1m, v \u010dem se tedy li\u0161\u00edte?<\/strong><\/p>\n

\u0158ekl bych, \u017ee se li\u0161\u00edme velk\u00fdm focusem na jednoduchost a z\u00e1rove\u0148 i prakti\u010dnost\u00ed a d\u016fmyslnost\u00ed n\u011bkter\u00fdch funkc\u00ed. Umo\u017e\u0148ujeme vytv\u00e1\u0159et pod\u00fakoly, d\u00e1le \u0161ablony (procesy), kter\u00e9 v\u00e1s \u00fakolem snadno provedou, tak\u00e9 m\u00e1me ji\u017e zmi\u0148ovanou funkci na m\u011b\u0159en\u00ed \u010dasu, kdy sta\u010d\u00ed stisknout kl\u00e1vesovou zkratku a u\u017e se m\u011b\u0159\u00ed \u010das, nemus\u00ed\u0161 tak klikat n\u011bkde my\u0161\u00ed a otev\u00edrat dal\u0161\u00ed aplikace. D\u00e1le jsme tak\u00e9 otev\u0159eli kontext nap\u0159\u00ed\u010d projekty, tzn., \u017ee ve Freelu m\u016f\u017ee\u0161 lehce zanalyzovat, co ti zb\u00fdv\u00e1 za \u00fakoly, na \u010dem pracuj\u00ed tvoji kolegov\u00e9, apod., to t\u0159eba u takov\u00e9ho Trella dost dob\u0159e nejde. My prost\u011b chceme, aby v\u0161ichni lid\u00e9 v t\u00fdmu byli sami zodpov\u011bdn\u00ed za to, co d\u011blaj\u00ed. Ve Freelu se snadno \u00fakol p\u0159ehazuje z \u010dlov\u011bka na \u010dlov\u011bka. V\u00edme o p\u0159\u00edpadech, kdy t\u00fdmy nemaj\u00ed k \u00fakol\u016fm p\u0159i\u0159azen\u00e9 realiz\u00e1tory, proto\u017ee se jim nechce hledat v seznamu 30 lid\u00ed. Nejv\u011bt\u0161\u00ed radost m\u00e1m, kdy\u017e n\u00e1m lid\u00e9 pak sami p\u00ed\u0161ou, \u017ee jsou na\u0161e funkce super, proto\u017ee jim \u0161et\u0159\u00ed \u010das.<\/p>\n

GoPay: Jak\u00e9 marketingov\u00e9 aktivity d\u011bl\u00e1te?<\/strong><\/p>\n

Sna\u017e\u00edme se m\u00edt aktivn\u00ed blog<\/a>, kde lidem rad\u00edme, jak na efektivn\u00ed procesn\u00ed \u0159\u00edzen\u00ed a jak b\u00fdt produktivn\u00ed. Tak\u00e9 jsem za\u010dal nat\u00e1\u010det podcast Z podpalub\u00ed<\/a>, ve kter\u00e9m zpov\u00edd\u00e1m kapit\u00e1ny \u010desk\u00fdch byznys\u016f. D\u011bl\u00e1me e-maling, kdy lidem pos\u00edl\u00e1me e-maily a rad\u00edme jim, jak\u00e9 funkce by jim mohly pomoct, apod. Pak samoz\u0159ejm\u011b jedeme PPC\u00e9\u010dka, ale to u\u017e beru jako takovou samoz\u0159ejmost. D\u00e1le po\u0159\u00e1d\u00e1me \u0161kolen\u00ed, jezd\u00edme se st\u00e1nkem na marketingov\u00e9 akce, nebo po\u0159\u00e1d\u00e1me Freelo narozeniny.<\/p>\n

\"freelo\"<\/p>\n

GoPay: Jak to na takov\u00e9 Freelo narozeninov\u00e9 party vypad\u00e1? Je tam plno n\u00e1mo\u0159n\u00edk\u016f a rumu?<\/strong><\/p>\n

Jojo, b\u00fdv\u00e1 tam tombola a potoky rumu. \ud83d\ude42 Loni v listopadu jsme slavili t\u0159et\u00ed narozeniny a p\u0159i\u0161lo p\u0159es 100 lid\u00ed, to byl masakr. P\u0159ijeli za n\u00e1mi nap\u0159\u00edklad lid\u00e9 ze Zahradn\u00edho centra Jind\u0159ich\u016fv Hradec, kte\u0159\u00ed za\u010dali n\u00e1stroj vyu\u017e\u00edvat jako jedni z \u00fapln\u011b prvn\u00edch. Nebo webdesigner Honza \u010cech z T\u0159ebov\u00e9, kter\u00fd byl na v\u0161ech t\u0159ech narozenin\u00e1ch. Prost\u011b se za n\u00e1mi t\u00e1hli takovou d\u00e1lku, aby se s n\u00e1mi potkali.<\/p>\n

GoPay: Kde se vlastn\u011b vzala my\u0161lenka stylizovat se do n\u00e1mo\u0159n\u00edk\u016f?<\/strong><\/p>\n

Mysl\u00edm si, \u017ee je dobr\u00e9, aby byla zna\u010dka s n\u011b\u010d\u00edm spojen\u00e1, aby m\u011bla n\u011bjak\u00fd p\u0159\u00edb\u011bh. Popravd\u011b ale mus\u00edm \u0159\u00edct, \u017ee u n\u00e1s ani nev\u00edm, jak to vzniklo. Asi to odstartovala hl\u00e1\u0161ka \u201cPozvi svoj\u00ed pos\u00e1dku a bu\u010fte cel\u00fd t\u00fdm na jedn\u00e9 lodi\u201d. Pak jsme za\u010dali chodit na akce v prou\u017ekovan\u00fdch tri\u010dk\u00e1ch, co\u017e sed\u00ed i k na\u0161emu logu a u\u017e to jelo. Tak n\u011bjak to p\u0159irozen\u011b vykrystalizovalo, c\u00edt\u00edme se takto dob\u0159e a nepl\u00e1nujeme \u017e\u00e1dnou zm\u011bnu. Rozhodn\u011b to nebylo tak, \u017ee by n\u00e1m n\u011bjak\u00fd brandov\u00fd specialista \u0159ekl, \u017ee mus\u00edme b\u00fdt n\u00e1mo\u0159n\u00edci a hotovo.<\/p>\n

\"karel<\/p>\n

GoPay: Vra\u0165m\u011b se na chvilku k tv\u00fdm podcast\u016fm. Podle \u010deho vyb\u00edr\u00e1\u0161 hosty? Jsou to lid\u00e9, kte\u0159\u00ed t\u011b z\u00e1rove\u0148 v n\u011b\u010dem inspiruj\u00ed?<\/strong><\/p>\n

Ano, vyb\u00edr\u00e1m lidi, kte\u0159\u00ed m\u011b v n\u011b\u010dem inspiruj\u00ed a tak\u00e9 ty, kte\u0159\u00ed jsou mi hodnotov\u011b bl\u00edzc\u00ed. L\u00edb\u00ed se mi, kdy\u017e t\u0159eba n\u011bkdo buduje svobodnou firmu, ve kter\u00e9 se ka\u017ed\u00fd pod\u00edl\u00ed na rozhodov\u00e1n\u00ed. Pak se tak\u00e9 samoz\u0159ejm\u011b sna\u017e\u00edm, aby si poslucha\u010di mohli z podcastu odn\u00e9st n\u011bco pro svoje podnik\u00e1n\u00ed.<\/p>\n

GoPay: Koho jsi m\u011bl tu \u010dest vyzpov\u00eddat?<\/strong><\/p>\n

M\u011bl jsem tady Dana Gamrota, experta na produktivitu, kou\u010dku Janku Chudl\u00edkovou, kter\u00e1 \u0159\u00edk\u00e1, \u017ee \u201cna co mysl\u00ed\u0161, t\u00edm se st\u00e1v\u00e1\u0161\u201d, d\u00e1le Ondru Kr\u00e1tk\u00e9ho z Liftago, nebo Honzu Korselta, kter\u00fd rozjel Vinohradsk\u00fd pivovar. T\u011bch osobnost\u00ed ale bylo mnohem v\u00edc.<\/p>\n

„Pro e-shop je nezbytn\u00e1 dobr\u00e1 p\u00e9\u010de o z\u00e1kazn\u00edky. Doporu\u010duji si p\u0159e\u010d\u00edst knihu \u0160t\u011bst\u00ed doru\u010deno.“<\/em><\/span><\/p><\/blockquote>\n

GoPay: Kdy\u017e se bav\u00edme o byznyse, co bys poradil za\u010d\u00ednaj\u00edc\u00edm e-shop\u016fm, kter\u00e9 se sna\u017e\u00ed usp\u011bt v tvrd\u00e9 konkurenci?<\/strong><\/p>\n

Kdybych za\u010d\u00ednal s e-shopem, tak z pohledu podnik\u00e1n\u00ed bych se sna\u017eil v\u011bci p\u0159\u00edli\u0161 nekomplikovat a dotahoval bych je do konce. Tak\u00e9 je d\u016fle\u017eit\u00e9 hlavn\u011b n\u011bco d\u011blat, nap\u0159\u00edklad kdy\u017e jsme za\u010d\u00ednali d\u011blat pro Freelo e-mailing, ka\u0161lali jsme na to, \u017ee neum\u00edme dob\u0159e sklo\u0148ovat. To jsme doladili a\u017e pozd\u011bji. D\u00e1le bude ur\u010dit\u011b d\u016fle\u017eit\u00e9 um\u011bt se odli\u0161it, tzn. d\u00e1t z\u00e1kazn\u00edkovi dobr\u00fd d\u016fvod, aby nakoupil zrovna u m\u011b a ne nap\u0159\u00edklad na Alze. Z dlouhodob\u00e9ho pohledu je nezbytn\u00e1 opravdu dobr\u00e1 p\u00e9\u010de o z\u00e1kazn\u00edky. Co se toho t\u00fd\u010de, doporu\u010dil bych kn\u00ed\u017eku \u0160t\u011bst\u00ed doru\u010deno, kterou jsme dali p\u0159e\u010d\u00edst i na\u0161\u00ed nov\u00e9 kolegyni, kterou jsme nab\u00edrali na z\u00e1kaznickou podporu.<\/p>\n

GoPay: Na za\u010d\u00e1tku rozhovoru jsi \u0159\u00edkal, \u017ee ned\u00e1\u0161 dopustit na svoj\u00ed rann\u00ed sportovn\u00ed rutinu. Co dal\u0161\u00edho ti p\u0159in\u00e1\u0161\u00ed chu\u0165 do pr\u00e1ce a do \u017eivota?<\/strong><\/p>\n

Ur\u010dit\u011b m\u011b poh\u00e1n\u00ed skv\u011bl\u00ed kolegov\u00e9, se kter\u00fdmi m\u016f\u017eu Freelo posouvat dop\u0159edu a zlep\u0161ovat, a i kdy\u017e jsme ka\u017ed\u00fd jin\u00fd, tak hodnotov\u011b jsme zalo\u017een\u00ed velmi podobn\u011b a m\u00e1me i stejn\u00fd humor. Jsem moc r\u00e1d, \u017ee moje pr\u00e1ce m\u00e1 dopad – po\u0159\u00e1d n\u00e1m p\u00ed\u0161\u00ed z\u00e1kazn\u00edci a moc za Freelo d\u011bkuj\u00ed. V takov\u00fdch chv\u00edl\u00edch stoj\u00ed za to sed\u011bt u po\u010d\u00edta\u010de od r\u00e1na do noci a makat.<\/p>\n

„To, jak hospoda\u0159\u00edme se sv\u00fdm \u010dasem, m\u00e1 velk\u00fd dopad na to, jak\u00fd \u017eivot vedeme.“<\/em><\/span><\/p><\/blockquote>\n

GoPay: Jak\u00e9 m\u00e1\u0161 pl\u00e1ny do budoucna?<\/strong><\/p>\n

Bohat\u011b mi sta\u010d\u00ed, kdy\u017e budu rozv\u00edjet d\u00e1le Freelo, nav\u00edc m\u00e1m je\u0161t\u011b firmu V\u00e1\u0161 hosting<\/a>, kter\u00e1 pronaj\u00edm\u00e1 servery. Dal\u0161\u00edm m\u00fdm c\u00edlem je, aby lid\u00e9 byli hrd\u00ed, \u017ee m\u016f\u017eou pracovat zrovna pro Freelo. Budu r\u00e1d, kdy\u017e se na\u0161e pos\u00e1dka bude postupn\u011b rozr\u016fstat o podobn\u011b hodnotov\u011b zalo\u017een\u00e9 kolegy – n\u00e1mo\u0159n\u00edky. Chci, aby Freelo d\u00e1valo u\u017eivatel\u016fm co nejv\u011bt\u0161\u00ed p\u0159idanou hodnotu a aby to nebyla jen ta nejlevn\u011bj\u0161\u00ed mo\u017enost na trhu. Chci se nad\u00e1le v\u011bnovat zdrav\u00e9mu \u017eivotn\u00edmu stylu a udr\u017eovat si dobr\u00fd work-life balance, proto\u017ee to, jak hospoda\u0159\u00edme se sv\u00fdm \u010dasem, m\u00e1 velk\u00fd dopad na to, jak\u00fd \u017eivot vedeme.<\/p>\n

GoPay: Karle, moc ti d\u011bkuji za tv\u016fj \u010das a za rozhovor. A\u0165 se ti i nad\u00e1le da\u0159\u00ed.\u00a0<\/strong><\/p>\n

Tak\u00e9 d\u011bkuji a pos\u00edl\u00e1m pozdrav do GoPay.<\/p>\n

<\/p>\n

Karel Dytrych\u00a0\"karel<\/h2>\n

Karel <\/a>se v online prost\u0159ed\u00ed a podnik\u00e1n\u00ed pohybuje u\u017e 10 let. St\u00e1l u zrodu n\u011bkolika projekt\u016f, nap\u0159. SEO-servis, Saaska\u0159i, V\u00e1\u0161 Hosting a moment\u00e1ln\u011b je kapit\u00e1nem n\u00e1stroje Freelo<\/a>, kter\u00fd umo\u017e\u0148uje snadn\u011bj\u0161\u00ed spolupr\u00e1ci v t\u00fdmu a efektivn\u011bj\u0161\u00ed procesn\u00ed \u0159\u00edzen\u00ed. R\u00e1d se vrt\u00e1 v \u010d\u00edslech a analytice, z\u00e1rove\u0148 p\u0159edn\u00e1\u0161\u00ed a \u0161kol\u00ed a jeho c\u00edlem je lidi nau\u010dit l\u00e9pe vyu\u017e\u00edvat sv\u016fj \u010das. Loni za\u010dal nat\u00e1\u010det podcast s n\u00e1zvem Z podpalub\u00ed<\/a>, do kter\u00e9ho si zve zaj\u00edmav\u00e9 hosty z nejr\u016fzn\u011bj\u0161\u00edch obor\u016f. Sv\u016fj pracovn\u00ed den za\u010d\u00edn\u00e1 b\u011bhem a sport a zdrav\u00fd \u017eivotn\u00ed styl doporu\u010duje ka\u017ed\u00e9mu, kdo chce b\u00fdt v pr\u00e1ci v\u00fdkonn\u011bj\u0161\u00ed. <\/span><\/p>\n

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Karel Dytrych je zakladatel \u010desk\u00e9ho n\u00e1stroje Freelo, kter\u00fd usnad\u0148uje spr\u00e1vu \u00fakol\u016f v t\u00fdmu, pom\u00e1h\u00e1 firm\u00e1m s procesn\u00edm \u0159\u00edzen\u00edm a v neposledn\u00ed \u0159ad\u011b \u0161et\u0159\u00ed lidem \u010das. Jak ve Freelu pracuj\u00ed se zp\u011btnou vazbou, pro\u010d je d\u016fle\u017eit\u011bj\u0161\u00ed spokojenost u\u017eivatel\u016f ne\u017e pln\u011bn\u00ed byznys pl\u00e1n\u016f a jak jsou na tom \u010desk\u00e9 firmy s procesn\u00edm \u0159\u00edzen\u00edm?<\/p>\n","protected":false},"author":8,"featured_media":5296,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18],"tags":[],"coauthors":[13],"class_list":["post-5281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pripadove-studie-rozhovory-gopay"],"acf":[],"yoast_head":"\nKarel Dytrych, kapit\u00e1n Freelo: Chceme, aby n\u00e1\u0161 n\u00e1stroj \u0161et\u0159il lidem \u010das a nervy | GoPay blog<\/title>\n<meta name=\"description\" content=\"Karel Dytrych je zakladatel \u010desk\u00e9ho n\u00e1stroje Freelo, kter\u00fd usnad\u0148uje spr\u00e1vu \u00fakol\u016f v t\u00fdmu, pom\u00e1h\u00e1 firm\u00e1m s procesn\u00edm \u0159\u00edzen\u00edm a v neposledn\u00ed \u0159ad\u011b \u0161et\u0159\u00ed lidem \u010das. 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