{"id":4924,"date":"2018-10-22T13:38:59","date_gmt":"2018-10-22T11:38:59","guid":{"rendered":"https:\/\/www.gopay.com\/blog\/?p=4924"},"modified":"2023-08-30T13:51:56","modified_gmt":"2023-08-30T11:51:56","slug":"jak-oslovit-az-90-svych-zakazniku-a-zvysit-vanocni-prodeje","status":"publish","type":"post","link":"https:\/\/www.gopay.com\/blog\/jak-oslovit-az-90-svych-zakazniku-a-zvysit-vanocni-prodeje\/","title":{"rendered":"Jak oslovit a\u017e 90 % sv\u00fdch z\u00e1kazn\u00edk\u016f a zv\u00fd\u0161it v\u00e1no\u010dn\u00ed prodeje?"},"content":{"rendered":"<p>Nejo\u010dek\u00e1van\u011bj\u0161\u00ed obdob\u00ed roku pro v\u0161echny obchodn\u00edky se nezadr\u017eiteln\u011b bl\u00ed\u017e\u00ed.<\/p>\n<p>Pokud pat\u0159\u00edte mezi ty, kte\u0159\u00ed hledaj\u00ed dal\u0161\u00ed mo\u017enosti, jak je\u0161t\u011b efektivn\u011bji oslovit sv\u00e9 z\u00e1kazn\u00edky, m\u00e1me pro v\u00e1s tip na velice v\u00fdkonn\u00fd, a z\u00e1rove\u0148 levn\u00fd marketingov\u00fd n\u00e1stroj.<\/p>\n<p>\u010ct\u011bte, jak m\u016f\u017eete zv\u00fd\u0161it sv\u00e9 prodeje d\u00edky SMS marketingu.<\/p>\n<h1><!--more--><\/h1>\n\n<h2>Pro\u010d pr\u00e1v\u011b SMS marketing?<\/h2>\n<p>Jedn\u00e1 se o jeden z&nbsp;nej\u00fa\u010dinn\u011bj\u0161\u00edch n\u00e1stroj\u016f, v&nbsp;r\u00e1mci kter\u00e9ho za minim\u00e1ln\u00ed n\u00e1klady oslov\u00edte sv\u016fj c\u00edlov\u00fd segment. Pr\u016fzkumy ukazuj\u00ed, \u017ee a\u017e <strong>90 % u\u017eivatel\u016f si SMS zpr\u00e1vu p\u0159e\u010dte do 5 minut od doru\u010den\u00ed<\/strong>. Pokud hodnoty srovn\u00e1me s&nbsp;e-mail marketingem, u kter\u00e9ho je pr\u016fm\u011brn\u00e1 m\u00edra otev\u0159en\u00ed 25 %, rozd\u00edl je zde opravdu zna\u010dn\u00fd.<\/p>\n<p>Nav\u00edc SMS zpr\u00e1va nikdy nespadne do SPAMu a c\u00edl tak zas\u00e1hnete velice snadno. A to nemluv\u00edme o tom, \u017ee n\u011bkte\u0159\u00ed z&nbsp;n\u00e1s vezmou b\u011bhem dne do ruky mobiln\u00ed telefon a\u017e <strong>160x.<\/strong><\/p>\n<p>Hromadn\u00e9 SMS pat\u0159\u00ed mimo jin\u00e9 taky mezi jednu z&nbsp;<strong>nejlevn\u011bj\u0161\u00edch<\/strong> marketingov\u00fdch metod, jak oslovit co nej\u0161ir\u0161\u00ed spektrum va\u0161ich z\u00e1kazn\u00edk\u016f. Kdy se v\u00e1m poda\u0159\u00ed zac\u00edlit vysoce relevantn\u00edho z\u00e1kazn\u00edka za <strong>m\u00e9n\u011b ne\u017e 1,- K\u010d<\/strong> v&nbsp;porovn\u00e1n\u00ed s&nbsp;ostatn\u00edmi n\u00e1klady marketingu?<\/p>\n<p>U\u017e vid\u00edte ten skryt\u00fd potenci\u00e1l?<\/p>\n<h2>Co d\u011blat v SMS marketingu<\/h2>\n<p>Je\u0161t\u011b p\u0159ed t\u00edm, ne\u017e si promysl\u00edte a p\u0159iprav\u00edte SMS v\u00e1no\u010dn\u00ed kampa\u0148, p\u0159e\u010dt\u011bte si na\u0161e doporu\u010den\u00ed, kter\u00fdch je vhodn\u00e9 se u SMS zpr\u00e1v dr\u017eet, a naopak kter\u00fdm se obloukem vyhnout.<\/p>\n<h3>Sb\u00edrejte kontakty spr\u00e1vn\u00fdm zp\u016fsobem<\/h3>\n<p>Vytv\u00e1\u0159ejte seznamy sv\u00fdch kontakt\u016f tak, \u017ee se od za\u010d\u00e1tku budete sv\u00fdch z\u00e1kazn\u00edk\u016f pt\u00e1t, zda maj\u00ed z\u00e1jem b\u00fdt mezi prvn\u00edmi, kter\u00e9 budete informovat o zaj\u00edmav\u00fdch akc\u00edch a nab\u00eddk\u00e1ch prost\u0159ednictv\u00edm SMS zpr\u00e1v.<\/p>\n<p>Vyvolejte v&nbsp;nich <strong>pocit v\u00fdjime\u010dnosti<\/strong> a z\u00e1rove\u0148 je upozorn\u011bte na to, \u017ee se nemus\u00ed ob\u00e1vat \u017e\u00e1dn\u00fdch SPAM\u016f. Tak\u00e9 je informujte, jak\u00e1 bude <strong>frekvence<\/strong> zas\u00edl\u00e1n\u00ed SMS zpr\u00e1v.<\/p>\n<h3>Nab\u00eddn\u011bte p\u0159idanou hodnotu a bu\u010fte konkr\u00e9tn\u00ed<\/h3>\n<p>SMS zpr\u00e1va je daleko m\u00e9n\u011b ru\u0161iv\u00fdm elementem ne\u017e telefonn\u00ed hovor. Pokud chcete oslovit c\u00edlovou skupinu z\u00e1kazn\u00edk\u016f, ujist\u011bte se, \u017ee jim m\u00e1te skute\u010dn\u011b co hodnotn\u00e9ho nab\u00eddnout. A\u0165 u\u017e je to VIP slevov\u00fd k\u00f3d, exkluzivn\u00ed nov\u00e1 kolekce, informace o zm\u011bn\u011b otev\u00edrac\u00ed doby nebo p\u0159\u00e1n\u00ed k narozenin\u00e1m.<\/p>\n<p>Nespamujte je ka\u017ed\u00fd t\u00fdden a v\u0161e pe\u010dliv\u011b promyslete. V\u017edy by to m\u011blo b\u00fdt n\u011bco <strong>cenn\u00e9ho<\/strong> a pro z\u00e1kazn\u00edka <strong>p\u0159esv\u011bd\u010div\u00e9ho<\/strong>.<\/p>\n<h3>Pos\u00edlejte zpr\u00e1vy kr\u00e1tk\u00e9 a l\u00e1kav\u00e9<\/h3>\n<p>SMS zpr\u00e1va je takov\u00fd mal\u00fd tweet. Mus\u00ed b\u00fdt <strong>kr\u00e1tk\u00e1<\/strong>, <strong>stru\u010dn\u00e1<\/strong>, ale dostate\u010dn\u011b <strong>l\u00e1kav\u00e1<\/strong>. Nepi\u0161te rom\u00e1ny, ty si mohou p\u0159e\u010d\u00edst na va\u0161ich webov\u00fdch str\u00e1nk\u00e1ch.<\/p>\n<p>Dr\u017ete se jasn\u00e9ho mustru <strong>KDY<\/strong>, <strong>KDE<\/strong>, <strong>CO<\/strong>, (<strong>PRO\u010c<\/strong>). Jedna SMS zpr\u00e1va je dlouh\u00e1 160 znak\u016f, av\u0161ak je to dostate\u010dn\u00fd prostor k&nbsp;tomu, zahrnout do n\u00ed p\u0159esv\u011bd\u010div\u00e9 sd\u011blen\u00ed a jasnou v\u00fdzvu k&nbsp;akci.<\/p>\n<h2>Co NEd\u011blat v SMS marketingu<\/h2>\n<h3>Nekupujte datab\u00e1zi telefonn\u00edch \u010d\u00edsel<\/h3>\n<p>Nikdy, nikdy, nikdy! A je\u0161t\u011b jednou <strong>nikdy nekupujte datab\u00e1zi telefonn\u00edch \u010d\u00edsel<\/strong>. Mo\u017en\u00e1 se mezi v\u00e1mi najdou tac\u00ed, kter\u00e9 jsme t\u00edmto \u010dl\u00e1nkem motivovali a r\u00e1di by hromadn\u00e9 SMS zpr\u00e1vy pro leto\u0161n\u00ed V\u00e1noce vyu\u017eili, ale doposavad nesb\u00edrali telefonn\u00ed \u010d\u00edsla na sv\u00e9 z\u00e1kazn\u00edky. Vyvarujte se tohoto kroku! A to nemluv\u011b o GDPR, ale to je na jin\u00e9 pov\u00edd\u00e1n\u00ed.<\/p>\n<p>Rad\u011bji promyslete, jak to v&nbsp;roce 2019 napravit a jak relevantn\u00edm zp\u016fsobem tyto kontakty sb\u00edrat, abyste mohli SMS marketing naplno rozjet.<br \/>\nNav\u00edc, ruku na srdce, nem\u00e1 v\u00fdznam kupovat zaj\u00edce v&nbsp;pytli a oslovovat kontakty, o kter\u00fdch ani nev\u00edte, zda za nimi jsou va\u0161i c\u00edlov\u00ed z\u00e1kazn\u00edci. Pro\u010d byste m\u011bli ps\u00e1t n\u011bkomu, kdo o va\u0161em podnik\u00e1n\u00ed v&nbsp;\u017eivot\u011b nesly\u0161el?<\/p>\n<h3>Nesna\u017ete se prod\u00e1vat za ka\u017edou cenu<\/h3>\n<p>Ano, o v\u00e1no\u010dn\u00edch sv\u00e1tc\u00edch cht\u011bj\u00ed v\u0161ichni obchodn\u00edci prod\u00e1vat, ale zkuste promyslet, zda by nebylo vhodn\u00e9 za\u0159adit do SMS v\u00e1no\u010dn\u00ed kampan\u011b i zpr\u00e1vu, kter\u00e1 nebude m\u00edt za c\u00edl nab\u00edzet zbo\u017e\u00ed \u010di slu\u017eby.<\/p>\n<p>Co mimo jin\u00e9 poslat osobn\u00ed v\u00e1no\u010dn\u00ed p\u0159\u00e1n\u00ed v\u0161em va\u0161im z\u00e1kazn\u00edk\u016fm a pod\u011bkovat jim za jejich <strong>v\u011brnost<\/strong>? Rozhodn\u011b je to pot\u011b\u0161\u00ed a v\u011bzte, \u017ee t\u00edmto mal\u00fdm krokem v&nbsp;jejich o\u010d\u00edch stoupnete.<\/p>\n<h3>Nezapom\u00ednejte uv\u00e9st jm\u00e9no odes\u00edlatele<\/h3>\n<p><strong>\u0158ekn\u011bte<\/strong>, <strong>kdo jste<\/strong>. Anonymn\u00ed zpr\u00e1vy nem\u00e1 r\u00e1d nikdo, ani va\u0161i z\u00e1kazn\u00edci. Ide\u00e1ln\u00ed stav je pou\u017e\u00edvat jako odes\u00edlatele <strong>n\u00e1zev va\u0161eho obchodu<\/strong>. Nav\u00edc, kdy\u017e si sv\u00e9 z\u00e1kazn\u00edky vychov\u00e1te k&nbsp;tomu, \u017ee jim od odes\u00edlatele XXX chod\u00ed v\u017edy zaj\u00edmav\u00e1 nab\u00eddka, tak v\u011bzte, \u017ee konverzn\u00ed pom\u011br v\u00e1m poroste rychle nahoru.<\/p>\n<h2>Tipy na hromadn\u00e9 v\u00e1no\u010dn\u00ed SMS<\/h2>\n<p>A abychom nemluvili pouze do v\u011btru, m\u016f\u017eete se inspirovat, jak takov\u00e9 hromadn\u00e9 SMS v\u00e1no\u010dn\u00ed zpr\u00e1vy mohou vypadat.<\/p>\n<ul>\n<li><strong>Pot\u011b\u0161te sv\u00e9 z\u00e1kazn\u00edky a nad\u011blte jim d\u00e1rek ke ka\u017ed\u00e9 objedn\u00e1vce<\/strong>.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-4926 size-full\" src=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2018\/10\/1.png\" alt=\"sms marketing\" width=\"300\" height=\"500\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2018\/10\/1.png 300w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2018\/10\/1-180x300.png 180w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<ul>\n<li><strong>Nab\u00eddn\u011bte skv\u011bl\u00e9 \u0159e\u0161en\u00ed pro ty, kte\u0159\u00ed se neradi ma\u010dkaj\u00ed v n\u00e1kupn\u00edm centru.<\/strong><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-4927 size-full\" src=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2018\/10\/2.png\" alt=\"sms marketing\" width=\"300\" height=\"500\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2018\/10\/2.png 300w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2018\/10\/2-180x300.png 180w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<ul>\n<li><strong>I ty nejv\u011bt\u0161\u00ed opozdilce m\u016f\u017eete nal\u00e1kat na svoji nab\u00eddku.<\/strong><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-4928 size-full\" src=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2018\/10\/3.png\" alt=\"sms marketing\" width=\"300\" height=\"500\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2018\/10\/3.png 300w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2018\/10\/3-180x300.png 180w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<ul>\n<li><strong>Nebojte se oslovit sv\u00e9 z\u00e1kazn\u00edky i v podve\u010der 24. prosince nebo hned druh\u00fd den dopoledne. \u017delezo se mus\u00ed kout, dokud je \u017ehav\u00e9<\/strong><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-4930 size-full\" src=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2018\/10\/4.png\" alt=\"sms marketing\" width=\"300\" height=\"500\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2018\/10\/4.png 300w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2018\/10\/4-180x300.png 180w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<ul>\n<li><strong>Nezapome\u0148te sv\u00fdm z\u00e1kazn\u00edk\u016fm tak\u00e9 pop\u0159\u00e1t, budou m\u00edt radost.<\/strong><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-4929 size-full\" src=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2018\/10\/5.png\" alt=\"sms marketing\" width=\"300\" height=\"500\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2018\/10\/5.png 300w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2018\/10\/5-180x300.png 180w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<ul>\n<li><strong>A kdy\u017e u\u017e v tom budete, pot\u011b\u0161\u00ed to ur\u010dit\u011b i va\u0161e zam\u011bstnance, kte\u0159\u00ed tu po cel\u00fd rok byli s v\u00e1mi.<\/strong><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-4931 size-full\" src=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2018\/10\/6.png\" alt=\"sms marketing\" width=\"300\" height=\"500\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2018\/10\/6.png 300w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2018\/10\/6-180x300.png 180w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h3>SMS marketing rozhodn\u011b zkuste<\/h3>\n<p>SMS marketing rozhodn\u011b stoj\u00ed za to ho zkusit. Pokud m\u00e1te relevantn\u00ed zdroje dat a m\u016f\u017eete tak oslovit sv\u00e9 z\u00e1kazn\u00edky prost\u0159ednictv\u00edm tohoto kan\u00e1lu, vyu\u017eijte toho. Nejedn\u00e1 se o nic slo\u017eit\u00e9ho a b\u011bhem okam\u017eiku si m\u016f\u017eete p\u0159ipravit v\u00e1no\u010dn\u00ed kampa\u0148, kter\u00e1 v\u00e1m p\u0159inese <strong>zaj\u00edmav\u00e9 konverze.<\/strong><\/p>\n<p>A te\u010f m\u00e1te mo\u017enost si SMS marketing vyzkou\u0161et <strong>\u00fapln\u011b zadarmo<\/strong>.<\/p>\n<p>Ve spolupr\u00e1ci s GoSMS jsme pro <strong>v\u0161echny klienty platebn\u00ed br\u00e1ny GoPay<\/strong> p\u0159ipravili speci\u00e1ln\u00ed v\u00e1no\u010dn\u00ed akci &#8211; kredit <strong>1.000,- K\u010d zdarma<\/strong>, kter\u00fd m\u016f\u017eete pou\u017e\u00edt pro hromadn\u00e9 rozes\u00edl\u00e1n\u00ed SMS. Sta\u010d\u00ed, kdy\u017e si zalo\u017e\u00edte \u00fa\u010det v <a href=\"https:\/\/www.gosms.cz\/\" target=\"_blank\" rel=\"noopener noreferrer\">GoSMS<\/a> a v administraci zad\u00e1te k\u00f3d, kter\u00fd jsme v\u00e1m poslali prost\u0159ednictv\u00edm pravideln\u00e9ho m\u011bs\u00ed\u010dn\u00edho newsletteru. GoSMS v\u00e1m p\u0159ip\u00ed\u0161e kredit ve v\u00fd\u0161i <strong>1.000,- K\u010d.<\/strong><\/p>\n<p>P\u0159esn\u00fd n\u00e1vod, jak kredit z\u00edskat, si m\u016f\u017eete p\u0159e\u010d\u00edst <a href=\"https:\/\/napoveda.gosms.cz\/s\/ezS\" target=\"_blank\" rel=\"noopener noreferrer\">tady<\/a>.<\/p>\n<p><em>Edit: Sout\u011b\u017e byla ukon\u010dena k 31.12.2018<\/em><\/p>\n<hr noshade=\"noshade\">\n<h3>Veronika Smolov\u00e1<\/h3>\n<p>Autorkou \u010dl\u00e1nku je Ver\u010da Smolov\u00e1, kter\u00e1 se star\u00e1 o marketing v <a href=\"https:\/\/www.gosms.cz\/\" target=\"_blank\" rel=\"noopener noreferrer\">GoSMS <\/a>a <a href=\"https:\/\/www.getbeyond.io\/\" target=\"_blank\" rel=\"noopener noreferrer\">Beyond<\/a>.&nbsp;&nbsp;<img decoding=\"async\" class=\"alignright size-medium wp-image-4942\" src=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2018\/10\/VS-294x300.png\" alt=\"veronika smolov\u00e1\" width=\"294\" height=\"300\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2018\/10\/VS-294x300.png 294w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2018\/10\/VS.png 356w\" sizes=\"(max-width: 294px) 100vw, 294px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nejo\u010dek\u00e1van\u011bj\u0161\u00ed obdob\u00ed roku pro v\u0161echny obchodn\u00edky se nezadr\u017eiteln\u011b bl\u00ed\u017e\u00ed. Pokud pat\u0159\u00edte mezi ty, kte\u0159\u00ed hledaj\u00ed dal\u0161\u00ed mo\u017enosti, jak je\u0161t\u011b efektivn\u011bji oslovit sv\u00e9 z\u00e1kazn\u00edky, m\u00e1me pro v\u00e1s tip na velice v\u00fdkonn\u00fd, a z\u00e1rove\u0148 levn\u00fd marketingov\u00fd n\u00e1stroj. \u010ct\u011bte, jak m\u016f\u017eete zv\u00fd\u0161it sv\u00e9 prodeje d\u00edky SMS marketingu.<\/p>\n","protected":false},"author":8,"featured_media":5140,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"coauthors":[13],"class_list":["post-4924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-online-podnikani"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak oslovit a\u017e 90 % sv\u00fdch z\u00e1kazn\u00edk\u016f a zv\u00fd\u0161it v\u00e1no\u010dn\u00ed prodeje? | GoPay blog<\/title>\n<meta name=\"description\" content=\"Co v\u0161echno v\u00e1m nab\u00edz\u00ed SMS marketing? Pomoc\u00ed hromadn\u00fdch SMS zac\u00edl\u00edte vysoce relevantn\u00edho z\u00e1kazn\u00edka za m\u00e9n\u011b ne\u017e 1,- K\u010d. Pr\u016fzkumy ukazuj\u00ed, \u017ee a\u017e 90 % u\u017eivatel\u016f si SMS zpr\u00e1vu p\u0159e\u010dte do 5 minut od doru\u010den\u00ed. Nav\u00edc SMS zpr\u00e1va nikdy nespadne do SPAMu a c\u00edl tak zas\u00e1hnete velice snadno.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gopay.com\/blog\/jak-oslovit-az-90-svych-zakazniku-a-zvysit-vanocni-prodeje\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak oslovit a\u017e 90 % sv\u00fdch z\u00e1kazn\u00edk\u016f a zv\u00fd\u0161it v\u00e1no\u010dn\u00ed prodeje? | GoPay blog\" \/>\n<meta property=\"og:description\" content=\"Co v\u0161echno v\u00e1m nab\u00edz\u00ed SMS marketing? 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