{"id":4716,"date":"2018-08-29T13:53:20","date_gmt":"2018-08-29T11:53:20","guid":{"rendered":"https:\/\/blog.gopay.com\/?p=4716"},"modified":"2023-08-30T13:25:11","modified_gmt":"2023-08-30T11:25:11","slug":"platebni-tlacitko-versus-bankovni-prevod-co-o-nich-mozna-nevite","status":"publish","type":"post","link":"https:\/\/www.gopay.com\/blog\/platebni-tlacitko-versus-bankovni-prevod-co-o-nich-mozna-nevite\/","title":{"rendered":"Platebn\u00ed tla\u010d\u00edtko versus bankovn\u00ed p\u0159evod. Co o nich mo\u017en\u00e1 nev\u00edte?"},"content":{"rendered":"

Online platebn\u00ed metody za\u010d\u00ednaj\u00ed dob\u00fdvat \u010desk\u00fd i slovensk\u00fd e-commerce trh a \u010d\u00edm d\u00e1l v\u00edce z\u00e1kazn\u00edk\u016f je preferuje.<\/p>\n

Ve v\u00fdb\u011bru platebn\u00edch metod ve va\u0161em e-shopu ur\u010dit\u011b nesm\u00ed chyb\u011bt bankovn\u00ed p\u0159evod.<\/p>\n

Ten m\u016f\u017eete nab\u00edzet dokonce ve dvou variant\u00e1ch – online<\/strong> i offline<\/strong>.<\/p>\n

Jak\u00fd je mezi nimi rozd\u00edl a co pat\u0159\u00ed mezi jejich v\u00fdhody?<\/p>\n

P\u0159in\u00e1\u0161\u00edme v\u00e1m druh\u00fd d\u00edl na\u0161eho seri\u00e1lu <\/a>o platebn\u00edch metod\u00e1ch.<\/p>\n

<\/p>\n\n

Online bankovn\u00ed p\u0159evod (platebn\u00ed tla\u010d\u00edtko)<\/h2>\n

Online bankovn\u00ed p\u0159evod pat\u0159\u00ed mezi online platebn\u00ed metody. Na rozd\u00edl od standardn\u00edho p\u0159evodu prob\u00edh\u00e1 okam\u017eit\u011b<\/strong>, tak\u017ee ihned doch\u00e1z\u00ed ke str\u017een\u00ed pen\u011bz ze z\u00e1kazn\u00edkova \u00fa\u010dtu.<\/p>\n

Jak\u00fd je pr\u016fb\u011bh online bankovn\u00edho p\u0159evodu?<\/h3>\n

Z\u00e1kazn\u00edk si v e-shopu v pr\u016fb\u011bhu objedn\u00e1vky vybere platebn\u00ed metodu online bankovn\u00ed p\u0159evod. V tuto chv\u00edli je p\u0159esm\u011brov\u00e1n na platebn\u00ed br\u00e1nu, kde si vybere ze seznamu bank takovou, u kter\u00e9 m\u00e1 \u00fa\u010det. Pot\u00e9 je z\u00e1kazn\u00edk p\u0159esm\u011brov\u00e1n na str\u00e1nku sv\u00e9ho internetov\u00e9ho bankovnictv\u00ed. Po p\u0159ihl\u00e1\u0161en\u00ed na n\u011bj \u010dek\u00e1 p\u0159edvypln\u011bn\u00fd platebn\u00ed p\u0159\u00edkaz<\/strong>, kter\u00fd sta\u010d\u00ed potvrdit a platba je hotov\u00e1.<\/p>\n

Co v\u0161echno p\u0159edvypln\u011bn\u00fd platebn\u00ed p\u0159\u00edkaz obsahuje?<\/p>\n

Je to \u010d\u00edslo \u00fa\u010dtu obchodn\u00edka<\/strong>, variabiln\u00ed symbol<\/strong> a \u010d\u00e1stka za zbo\u017e\u00ed<\/strong>.<\/p>\n

Pod\u00edl na trhu<\/h3>\n

Po\u010det objedn\u00e1vek proveden\u00fdch platebn\u00edm tla\u010d\u00edtkem lehce kles\u00e1. Zat\u00edmco v roce 2017 bylo takto zaplacen\u00fdch 6 procent<\/strong> objedn\u00e1vek, letos je to o procento m\u00e9n\u011b. Za ni\u017e\u0161\u00edm \u010d\u00edslem m\u016f\u017ee st\u00e1t rostouc\u00ed obl\u00edbenost platby kartou online<\/strong>, kter\u00e1 letos p\u0159ekonala hranici 20 procent<\/a>.<\/p>\n

\"online<\/p>\n

Zdroj: Mediaguru<\/a><\/em><\/p>\n

V\u00fdhody platebn\u00edho tla\u010d\u00edtka<\/h2>\n

Rychlost<\/h3>\n

Online bankovn\u00ed p\u0159evod pat\u0159\u00ed spolu s kartou online k nejrychlej\u0161\u00edm platebn\u00edm metod\u00e1m<\/strong>. Ke str\u017een\u00ed \u010d\u00e1stky doch\u00e1z\u00ed ihned – obchodn\u00edk i z\u00e1kazn\u00edk okam\u017eit\u011b dost\u00e1vaj\u00ed notifikaci o prob\u011bhl\u00e9 platb\u011b.<\/p>\n

Pen\u00edze obchodn\u00edkovi doraz\u00ed na jeho bankovn\u00ed \u00fa\u010det v z\u00e1vislosti na nastaven\u00e9 frekvenci vy\u00fa\u010dtov\u00e1n\u00ed (denn\u00ed, t\u00fddenn\u00ed nebo m\u011bs\u00ed\u010dn\u00ed).<\/p>\n

Pohodl\u00ed<\/h3>\n

Online bankovn\u00ed p\u0159evod je z pohledu z\u00e1kazn\u00edka maxim\u00e1ln\u011b pohodln\u00fd. Z\u00e1kazn\u00edk nemus\u00ed opisovat \u017e\u00e1dn\u00e9 platebn\u00ed \u00fadaje<\/strong>, ani 3D Secure, pouze potvrzuje p\u0159edvypln\u011bn\u00fd platebn\u00ed p\u0159\u00edkaz. Jedin\u00e9 \u010d\u00edslo, kter\u00e1 zad\u00e1v\u00e1, je heslo do internetov\u00e9ho bankovnictv\u00ed.<\/p>\n

Platebn\u00ed tla\u010d\u00edtko \u0161et\u0159\u00ed z\u00e1kazn\u00edk\u016fm \u010das a pr\u00e1ci. Na druhou stranu, stejn\u00e9ho efektu lze doc\u00edlit i u platby kartou d\u00edky ulo\u017een\u00ed karty na platebn\u00ed br\u00e1n\u011b. Z\u00e1kazn\u00edk, kter\u00fd si kartu ulo\u017e\u00ed, pak m\u016f\u017ee platit na 1 kliknut\u00ed.<\/p>\n

Tla\u010d\u00edtko je tak\u00e9 pohodln\u011bj\u0161\u00ed variantou pro star\u0161\u00ed generaci, kter\u00e1 nen\u00ed v online placen\u00ed zb\u011bhl\u00e1.<\/p>\n

Odstra\u0148uje probl\u00e9m s chybn\u00fdm zad\u00e1n\u00edm p\u0159\u00edkazu<\/h3>\n

D\u00edky tomu, \u017ee platba tla\u010d\u00edtkem pou\u017e\u00edv\u00e1 p\u0159edvypln\u011bn\u00fd platebn\u00ed p\u0159\u00edkaz, neexistuje \u017e\u00e1dn\u00e9 riziko, \u017ee se z\u00e1kazn\u00edk splete a ode\u0161le p\u0159\u00edkaz s chybou.<\/p>\n

U b\u011b\u017en\u00fdch p\u0159evod\u016f se \u010dasto st\u00e1v\u00e1, \u017ee z\u00e1kazn\u00edci zapomenou vyplnit variabiln\u00ed symbol<\/strong>. Platba se v\u00e1m pak obt\u00ed\u017en\u011b p\u00e1ruje s objedn\u00e1vkou.<\/p>\n

Bezpe\u010dnost<\/h3>\n

Proto\u017ee nen\u00ed t\u0159eba zad\u00e1vat \u010d\u00edslo karty a dal\u0161\u00ed citliv\u00e1 data, m\u016f\u017ee b\u00fdt platebn\u00ed tla\u010d\u00edtko v o\u010d\u00edch n\u011bkter\u00fdch z\u00e1kazn\u00edk\u016f bezpe\u010dn\u011bj\u0161\u00ed<\/strong> ne\u017e platba kartou. Zvl\u00e1\u0161t\u011b, kdy\u017e plat\u00ed na e-shopu poprv\u00e9 a je\u0161t\u011b mu \u00fapln\u011b ned\u016fv\u011b\u0159uj\u00ed.<\/p>\n

L\u00e9pe tak motivujete<\/strong> k online platb\u00e1m z\u00e1kazn\u00edky, kte\u0159\u00ed jsou zvykl\u00ed na dob\u00edrku a neradi plat\u00ed kartou.<\/p>\n

Jednotn\u00e1 integrace<\/h3>\n

S platebn\u00ed br\u00e1nou nap\u0159\u00edklad od GoPay z\u00edsk\u00e1te v\u0161echna nab\u00edzen\u00e1 tla\u010d\u00edtka<\/a> najednou v r\u00e1mci jedn\u00e9 integrace<\/strong>. Kdybyste m\u011bli platebn\u00ed br\u00e1nu zprost\u0159edkovanou od banky, z\u00edskali byste pouze platebn\u00ed tla\u010d\u00edtko dan\u00e9 banky.<\/p>\n

Pro v\u0161echna ostatn\u00ed tla\u010d\u00edtka byste museli uzav\u0159\u00edt smlouvu s ka\u017edou bankou zvl\u00e1\u0161\u0165, co\u017e je obt\u00ed\u017en\u011b realizovateln\u00e9.<\/p>\n

\"platebn\u00ed<\/p>\n

Nev\u00fdhody platebn\u00edho tla\u010d\u00edtka<\/h2>\n

U\u017eivatelsk\u00e9 rozhran\u00ed internetov\u00e9ho bankovnictv\u00ed<\/h3>\n

Platebn\u00ed tla\u010d\u00edtko je pro z\u00e1kazn\u00edka velice pohodln\u00fd zp\u016fsob placen\u00ed<\/strong>. Probl\u00e9m ale m\u016f\u017ee nastat na mobilu. Rozhran\u00ed internetov\u00e9ho bankovnictv\u00ed n\u011bkter\u00fdch bank nen\u00ed optimalizov\u00e1no pro mobily, a proto z placen\u00ed nemus\u00ed b\u00fdt zrovna dvakr\u00e1t p\u0159\u00edjemn\u00fd z\u00e1\u017eitek.<\/p>\n

Dobr\u00e1 zpr\u00e1va je, \u017ee se posledn\u00ed dobou banky hodn\u011b sna\u017e\u00ed sv\u00e1 mobiln\u00ed bankovnictv\u00ed zlep\u0161ovat. Jist\u011b se do budoucna z\u00e1kazn\u00edci maj\u00ed na co t\u011b\u0161it.<\/p>\n

Offline bankovn\u00ed p\u0159evod<\/h2>\n

Offline bankovn\u00ed p\u0159evod je star\u00e1 dobr\u00e1 klasika<\/strong> mezi platebn\u00edmi metodami. Zn\u00e1 jej ka\u017ed\u00fd a stejn\u011b tak pomoc\u00ed n\u011bj ka\u017ed\u00fd u\u017e n\u011bkdy platil.<\/p>\n

Offline bankovn\u00ed p\u0159evod ur\u010dit\u011b zn\u00e1te i pod jin\u00fdmi n\u00e1zvy, jako b\u011b\u017en\u00fd, klasick\u00fd nebo standardn\u00ed bankovn\u00ed p\u0159evod. D\u016fle\u017eit\u00e9 je nab\u00edzet takov\u00fd n\u00e1zev, jak\u00fd z\u00e1kazn\u00edci bezpe\u010dn\u011b znaj\u00ed<\/strong>.<\/p>\n

Jak\u00fd je pr\u016fb\u011bh platby?<\/h3>\n

Z\u00e1kazn\u00edk si v e-shopu v procesu objedn\u00e1vky vybere platbu b\u011b\u017en\u00fdm bankovn\u00edm p\u0159evodem. V tomto okam\u017eiku je p\u0159esm\u011brov\u00e1n na platebn\u00ed br\u00e1nu, kde vybere svou banku (pozn\u00e1 nap\u0159. podle loga). Br\u00e1na vygeneruje platebn\u00ed \u00fadaje, jako je \u010d\u00edslo \u00fa\u010dtu platebn\u00ed br\u00e1ny, variabiln\u00ed symbol a \u010d\u00e1stka zbo\u017e\u00ed. \u00dadaje jsou pak z\u00e1kazn\u00edkovi zasl\u00e1ny na e-mail. Z\u00e1kazn\u00edk se p\u0159ihl\u00e1s\u00ed do internetov\u00e9ho bankovnictv\u00ed, op\u00ed\u0161e \u00fadaje z e-mailu a platba je hotov\u00e1.<\/p>\n

Pod\u00edl na trhu<\/h3>\n

Podobn\u011b jako platebn\u00ed tla\u010d\u00edtko, i bankovn\u00ed p\u0159evod zaznamen\u00e1v\u00e1 m\u00edrn\u011b klesaj\u00edc\u00ed trend<\/strong>. Loni bylo pomoc\u00ed p\u0159evodu zaplacen\u00fdch 8 procent objedn\u00e1vek, letos to d\u011bl\u00e1 pouze 7 procent<\/strong>.<\/p>\n

V\u00fdhody bankovn\u00edho p\u0159evodu<\/h2>\n

Zn\u00e1 jej ka\u017ed\u00fd<\/h3>\n

B\u011b\u017en\u00fd bankovn\u00ed p\u0159evod je notoricky zn\u00e1m\u00fd a zvl\u00e1dnou s n\u00edm zaplatit i lid\u00e9, kte\u0159\u00ed nejsou zvykl\u00ed platit kartou, jako nap\u0159\u00edklad d\u016fchodci.<\/p>\n

<\/h2>\n

\"klasick\u00fd<\/p>\n

Nev\u00fdhody bankovn\u00edho p\u0159evodu<\/h2>\n

Riziko chyby<\/h3>\n

U b\u011b\u017en\u00e9ho p\u0159evodu mus\u00ed z\u00e1kazn\u00edk opsat spoustu \u010d\u00edsel, jako je \u010d\u00edslo \u00fa\u010dtu<\/strong>, variabiln\u00ed symbol<\/strong> a \u010d\u00e1stku<\/strong>.<\/p>\n

Nej\u010dast\u011bji z\u00e1kazn\u00edci chybuj\u00ed v tom, \u017ee se p\u0159ep\u00ed\u0161ou v \u010d\u00edsle \u00fa\u010dtu, nebo zapomenou zadat variabiln\u00ed symbol. Platba prob\u011bhne i bez zadan\u00e9ho variabiln\u00edho symbolu, ale v\u00e1m jako obchodn\u00edkovi to p\u0159id\u011bl\u00e1 pr\u00e1ci nav\u00edc. Platbu budete muset v administraci zdlouhav\u011b dohled\u00e1vat a p\u00e1rovat s objedn\u00e1vkou, co\u017e nen\u00ed v\u016fbec p\u0159\u00edjemn\u00e9.<\/p>\n

Neprob\u00edh\u00e1 24\/7<\/h3>\n

Asi nejv\u011bt\u0161\u00ed k\u00e1men \u00farazu bankovn\u00edho p\u0159evodu je fakt, \u017ee nen\u00ed zpracov\u00e1v\u00e1n 24 hodin<\/strong>, 7 dn\u00ed v t\u00fddnu<\/strong>.<\/p>\n

Vinu ale nenesou samotn\u00e9 banky, n\u00fdbr\u017e z\u00fa\u010dtovac\u00ed centrum \u010cesk\u00e9 n\u00e1rodn\u00ed banky, kter\u00e9 funguje pouze v pracovn\u00ed dny do 18 hod. Pokud pos\u00edl\u00e1te pen\u00edze o v\u00edkendu, nebo o st\u00e1tn\u00edm sv\u00e1tku, m\u00e1te sm\u016flu – v\u00e1\u0161 bankovn\u00ed p\u0159\u00edkaz prost\u011b \u010cesk\u00e1 n\u00e1rodn\u00ed banka nezpracuje. Tak samo kdy\u017e pos\u00edl\u00e1te p\u0159evod do jin\u00e9 banky, ne\u017e je ta va\u0161e, m\u016f\u017ee to trvat a\u017e 3 pracovn\u00ed dny<\/strong>.<\/p>\n

(Ne)dozv\u00edd\u00e1te se ihned o platb\u011b<\/h3>\n

Dal\u0161\u00ed nev\u00fdhodou b\u011b\u017en\u00e9ho bankovn\u00edho p\u0159evodu je, \u017ee se ihned nedozv\u00edte o platb\u011b, jako je to mu u platby kartou nebo online platebn\u00edho tla\u010d\u00edtka.<\/p>\n

Co se t\u00edm mysl\u00ed?<\/p>\n

Kdy\u017e z\u00e1kazn\u00edk zaplat\u00ed kartou nebo tla\u010d\u00edtkem, dost\u00e1v\u00e1te od GoPay okam\u017eit\u011b informaci o prob\u011bhl\u00e9 platb\u011b.<\/p>\n

U b\u011b\u017en\u00e9ho p\u0159evodu to ale trv\u00e1 d\u00e9le. Standardn\u011b byste na potvrzen\u00ed o platb\u011b \u010dekali do t\u00e9 doby, ne\u017e by v\u00e1m prost\u011b p\u0159i\u0161ly pen\u00edze. A to m\u016f\u017ee n\u011bkdy trvat i 3 pracovn\u00ed dny, jak jsme si vysv\u011btlili v\u00fd\u0161e (za p\u0159edpokladu, \u017ee z\u00e1kazn\u00edk zaplat\u00ed ihned a ne a\u017e za uher\u00e1k).<\/p>\n

Tento probl\u00e9m jsme se sna\u017eili odstranit a \u010d\u00e1ste\u010dn\u011b se n\u00e1m to i poda\u0159ilo. D\u00edky vlastn\u00ed GoPay bankovn\u00ed s\u00edti jsme schopni v\u00e1m d\u00e1t echo o proveden\u00e9m p\u0159evodu do jedn\u00e9 hodiny<\/a> (u n\u011bkter\u00fdch bank do 24 hodin).<\/p>\n

<\/p>\n

Jak platebn\u00ed metody v e-shopu zobrazovat?<\/h2>\n

Z\u00e1sadn\u00ed je od sebe odli\u0161it platebn\u00ed tla\u010d\u00edtko a b\u011b\u017en\u00fd bankovn\u00ed p\u0159evod. Pamatujte, \u017ee z\u00e1kazn\u00edk\u016fm mus\u00edte nab\u00eddnout co nejjednodu\u0161\u0161\u00ed placen\u00ed<\/strong>, u kter\u00e9ho je nenut\u00edte zbyte\u010dn\u011b p\u0159em\u00fd\u0161let.<\/p>\n

P\u0159i vytv\u00e1\u0159en\u00ed seznamu platebn\u00edch metod v objedn\u00e1vce um\u00edst\u011bte platebn\u00ed tla\u010d\u00edtko pobl\u00ed\u017e ostatn\u00edch platebn\u00edch metod a b\u011b\u017en\u00fd bankovn\u00ed p\u0159evod zase dejte bl\u00ed\u017ee k dob\u00edrce nebo platb\u011b p\u0159i p\u0159evzet\u00ed.<\/p>\n

K platebn\u00edm tla\u010d\u00edtk\u016fm rozhodn\u011b p\u0159i\u0159a\u010fte loga<\/strong>, podle kter\u00fdch se z\u00e1kazn\u00edci budou sn\u00e1ze orientovat.<\/p>\n

Na na\u0161em blogu najdete podrobn\u00fd n\u00e1vod, jak platebn\u00ed metody zobrazovat<\/a>, v\u010detn\u011b rad od slovutn\u00e9ho UX specialisty Honzy Kvasni\u010dky<\/a>.<\/p>\n

PS: Chcete se o UX dozv\u011bd\u011bt v\u00edc? T\u0159eba tolik, abyste byli schopn\u00ed p\u0159iv\u00e9st na v\u00e1\u0161 web spoustu z\u00e1kazn\u00edk\u016f a m\u00edt v\u00edce objedn\u00e1vek<\/strong>?<\/p>\n

P\u0159ihlaste se na celodenn\u00ed \u0161kolen\u00ed Online d\u00edlna GoPay<\/a>, kde v\u00e1m uk\u00e1\u017eeme, jak optimalizovat e-shop na konverze<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Online platebn\u00ed metody za\u010d\u00ednaj\u00ed dob\u00fdvat \u010desk\u00fd i slovensk\u00fd e-commerce trh a \u010d\u00edm d\u00e1l v\u00edce z\u00e1kazn\u00edk\u016f je preferuje. Ve v\u00fdb\u011bru platebn\u00edch metod ve va\u0161em e-shopu ur\u010dit\u011b nesm\u00ed chyb\u011bt bankovn\u00ed p\u0159evod. Ten m\u016f\u017eete nab\u00edzet dokonce ve dvou variant\u00e1ch – online i offline. Jak\u00fd je mezi nimi rozd\u00edl a co pat\u0159\u00ed mezi jejich v\u00fdhody? P\u0159in\u00e1\u0161\u00edme v\u00e1m druh\u00fd d\u00edl\u010c\u00edst d\u00e1le<\/a><\/p>\n","protected":false},"author":8,"featured_media":4735,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"coauthors":[13],"class_list":["post-4716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktuality-novinky-platebni-brana-gopay"],"acf":[],"yoast_head":"\nPlatebn\u00ed tla\u010d\u00edtko versus bankovn\u00ed p\u0159evod. Co o nich mo\u017en\u00e1 nev\u00edte? | GoPay blog<\/title>\n<meta name=\"description\" content=\"Online platebn\u00ed metody za\u010d\u00ednaj\u00ed dob\u00fdvat \u010desk\u00fd i slovensk\u00fd e-commerce trh a \u010d\u00edm d\u00e1l v\u00edce z\u00e1kazn\u00edk\u016f je preferuje. 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