{"id":4346,"date":"2018-06-04T11:20:16","date_gmt":"2018-06-04T09:20:16","guid":{"rendered":"https:\/\/blog.gopay.com\/?p=4346"},"modified":"2023-08-30T13:51:32","modified_gmt":"2023-08-30T11:51:32","slug":"16-inspirativnich-prikladu-jak-informovat-odberatele-newsletteru-o-gdpr","status":"publish","type":"post","link":"https:\/\/www.gopay.com\/blog\/16-inspirativnich-prikladu-jak-informovat-odberatele-newsletteru-o-gdpr\/","title":{"rendered":"16 inspirativn\u00edch p\u0159\u00edklad\u016f, jak informovat odb\u011bratele newsletteru o GDPR"},"content":{"rendered":"

Chcete m\u00edt jistotu, \u017ee rozes\u00edl\u00e1te newslettery v souladu s GDPR?<\/p>\n

Potom byste m\u011bli od \u010dten\u00e1\u0159\u016f z\u00edskat potvrzen\u00ed, \u017ee o va\u0161e e-maily d\u00e1l stoj\u00ed. Zvl\u00e1\u0161\u0165 jestli jste je mezi odb\u011bratele p\u0159idali bez pou\u017eit\u00ed double opt-inu.<\/p>\n

Jak ale napsat e-mail, d\u00edky kter\u00e9mu si udr\u017e\u00edte co nejv\u00edce kontakt\u016f?<\/p>\n

Pro\u0161li jsme des\u00edtky newsletter\u016f, kter\u00e9 firmy kv\u016fli GDPR odes\u00edlaj\u00ed a vybrali z nich ty nejorigin\u00e1ln\u011bj\u0161\u00ed.<\/p>\n

Projd\u011bte si je a zjist\u011bte, pro\u010d funguj\u00ed.<\/p>\n

<\/p>\n\n

Brit<\/h2>\n

\"gdpr<\/p>\n

\"gdpr<\/p>\n

P\u0159edm\u011bt e-mailu<\/strong>: „Co znamen\u00e1 povel GDPR?“<\/p>\n

Brit prod\u00e1v\u00e1 krmivo pro psy a ko\u010dky. A proto nen\u00ed divu, \u017ee jejich GDPR e-mail d\u011bl\u00e1 tak trochu ps\u00ed o\u010di. Brit p\u0159irovn\u00e1v\u00e1 GDPR k nov\u00e9mu povelu, co\u017e d\u00e1v\u00e1 smysl, proto\u017ee se o nov\u00fd povel jedn\u00e1 – povel, kter\u00fd firm\u00e1m na\u0159izuje ur\u010dit\u00fd p\u0159\u00edstup ke zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f.<\/p>\n

E-mail \u010dten\u00e1\u0159e zbyte\u010dn\u011b nezat\u011b\u017euje s\u00e1hodlouh\u00fdm vysv\u011btlov\u00e1n\u00edm, co vlastn\u011b GDPR znamen\u00e1.V textu se nach\u00e1z\u00ed dva jednoduch\u00e9 prokliky. Jeden odkaz vede do e-shopu na str\u00e1nku s informacemi o zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f. Druh\u00fd vede na web \u00da\u0159adu pro ochranu osobn\u00edch \u00fadaj\u016f, kde je t\u00e9ma GDPR podrobn\u011b vysv\u011btleno.<\/p>\n

StartupJobs<\/h2>\n

\"gdpr<\/p>\n

P\u0159edm\u011bt e-mailu<\/strong>: Posledn\u00ed rozlou\u010den\u00ed se Startup Jobs<\/p>\n

StartupJobs je port\u00e1l, kter\u00fd inzeruje nab\u00eddky pr\u00e1ce ve startupech. Uchaze\u010di si na jejich str\u00e1nk\u00e1ch mohou vytvo\u0159it \u017eivotopis, kter\u00fd se za\u0159ad\u00ed do datab\u00e1ze, kter\u00e1 je firm\u00e1m p\u0159\u00edstupn\u00e1. Z\u00e1jemci chod\u00ed na e-mail nab\u00eddky pr\u00e1ce.<\/p>\n

StartupJobs sv\u016fj e-mail pojali jako posledn\u00ed rozlou\u010den\u00ed. Kdy\u017e jim toti\u017e \u010dten\u00e1\u0159 souhlas s odeb\u00edr\u00e1n\u00edm newsletteru nepotvrd\u00ed, bude toto posledn\u00ed e-mail, kter\u00fd mu po\u0161lou. \u017dralok na obr\u00e1zku pl\u00e1\u010de, proto\u017ee se s v\u00e1mi lou\u010d\u00ed. V\u0161imn\u011bte si, \u017ee se v CTA tla\u010d\u00edtku nevyskytuje slovo „souhlas“, „e-mail“, apod., ale v\u011bta „Chci z\u016fstat v kontaktu se StartupJobs“. Kontakt evokuje vztah, b\u00fdt nabl\u00edzku. A pan \u017dralok o vztah s v\u00e1mi nechce p\u0159ij\u00edt. Emoce zkr\u00e1tka funguj\u00ed a nen\u00ed tomu jinak ani u StartupJobs.<\/p>\n

Forbes<\/h2>\n

\"gdpr<\/p>\n

P\u0159edm\u011bt e-mailu<\/strong>: Z\u016fsta\u0148te s Forbesem!<\/p>\n

Internetov\u00fd magaz\u00edn o tom, jak b\u00fdt \u00fasp\u011b\u0161n\u00fd. A toto je jeden z \u00fasp\u011b\u0161n\u011b pojat\u00fdch GDPR e-mail\u016f.<\/p>\n

Forbes vyvol\u00e1v\u00e1 nal\u00e9havou pot\u0159ebu, kterou mus\u00edte ukojit. Kdy\u017e toti\u017e \u010dten\u00e1\u0159 souhlas nepotvrd\u00ed, obere se tak o ty nejlep\u0161\u00ed \u010dl\u00e1nky. A z\u00e1kazn\u00edci necht\u011bj\u00ed p\u0159ich\u00e1zet o v\u00fdhody.<\/p>\n

RunCzech<\/h2>\n

\"gdpr<\/p>\n

P\u0159edm\u011bt e-mailu<\/strong>: Taky n\u00e1s to dob\u011bhlo… (GDPR)<\/p>\n

RunCzech je b\u011b\u017eeck\u00e1 asociace, kter\u00e1 po\u0159\u00e1d\u00e1 z\u00e1vody a b\u011b\u017eeckou ligu.<\/p>\n

„Taky n\u00e1s to dob\u011bhlo…(GDPR)“ je s ohledem na charakter zna\u010dky naprosto vynikaj\u00edc\u00ed p\u0159edm\u011bt. CTA tla\u010d\u00edtko op\u011bt neobsahuje slovo „souhlas“, atd., ale jeho stisknut\u00edm d\u00e1v\u00e1te najevo, \u017ee chcete b\u011bhat s RunCzech d\u00e1l. P\u0159ece to nevzd\u00e1te, kdy\u017e u\u017e jste dob\u011bhli tak daleko.<\/p>\n

Zde nejde o pouh\u00e9 zas\u00edl\u00e1n\u00ed newsletter\u016f, ale o to b\u00fdt sou\u010d\u00e1st\u00ed b\u011b\u017eeck\u00e9 rodiny. A lid\u00e9 maj\u00ed r\u00e1di, kdy\u017e mohou n\u011bkam pat\u0159it.<\/p>\n

Let It Roll<\/h2>\n

\"gdpr<\/p>\n

P\u0159edm\u011bt e-mailu<\/strong>: Neopou\u0161t\u011bj n\u00e1s takhle…Ur\u010dit\u011b n\u00e1s chce\u0161 takhle jednodu\u0161e opustit?<\/p>\n

Let It Roll je elektronick\u00fd hudebn\u00ed festival, jeho\u017e c\u00edlovkou jsou mlad\u00ed lid\u00e9. \u017d\u00e1dnou seri\u00f3znost ani usedlost zde ne\u010dekejte – v\u017edy\u0165 na festivaly se lid\u00e9 jezd\u00ed bavit.<\/p>\n

V e-mailu se podobn\u011b jako RunCzech v\u00fd\u0161e sna\u017e\u00ed vytvo\u0159it dojem komunity \u010di rodiny, abyste m\u011bli pocit, \u017ee k nim pat\u0159\u00edte.<\/p>\n

Zbytek textu nav\u00edc odhaluje, \u017ee Let It Roll chyst\u00e1 spoustu skv\u011bl\u00fdch akc\u00ed, kter\u00e9 byste nem\u011bli pro\u0161vihnout.<\/p>\n

Jejich e-mail je v\u00fdbornou uk\u00e1zkou, jak hudebn\u00ed festival (nebo jin\u00e1 kulturn\u00ed akce) m\u016f\u017ee komunikovat se sv\u00fdmi fanou\u0161ky i mimo soci\u00e1ln\u00ed s\u00edt\u011b.<\/p>\n

Obsahov\u00e1 agentura<\/h2>\n

\"gdpr<\/p>\n

P\u0159edm\u011bt e-mailu<\/strong>: Ujist\u011bte GDPR kontrolory, \u017ee chcete na\u0161e newslettery<\/p>\n

E-mail napsala Obsahov\u00e1 agentura, kter\u00e1 se zab\u00fdv\u00e1 obsahov\u00fdm marketingem a psan\u00ed je tak pro n\u00ed denn\u00edm chlebem.<\/p>\n

Z textu je c\u00edtit lehkost, nejsou zde \u017e\u00e1dn\u00e9 zbyte\u010dn\u00e9 \u0159e\u010di, ani p\u0159\u00edli\u0161n\u00e9 \u017ed\u00edm\u00e1n\u00ed emoc\u00ed.<\/p>\n

Jen text s v\u00fdzvou k akci (Z\u016fstat ve spojen\u00ed s obsahovkou) by mohl b\u00fdt ohrani\u010den, aby bylo jasn\u011b vid\u011bt, \u017ee se jedn\u00e1 o CTA tla\u010d\u00edtko. Takto by \u010dten\u00e1\u0159 nemusel pochopit, \u017ee se po n\u011bm \u017e\u00e1d\u00e1 kliknut\u00ed na text.<\/p>\n

Velice p\u011bkn\u00fd a l\u00e1kav\u00fd je text p\u0159edm\u011btu „Ujist\u011bte GDPR kontroly, \u017ee chcete na\u0161e newslettery“.<\/p>\n

UrbanStore<\/h2>\n

\"gdpr<\/p>\n

P\u0159edm\u011bt e-mailu<\/strong>: \u0158ekn\u011bte n\u00e1m sv\u00e9 ANO a pokra\u010dujte s n\u00e1mi!<\/p>\n

UrbanStore je internetov\u00fd obchod s oble\u010den\u00edm.<\/p>\n

Sv\u016fj GDPR e-mail pojali jako vstup do man\u017eelsk\u00e9ho svazku. D\u016fle\u017eitost cel\u00e9 akce podtrhli tvrzen\u00edm, \u017ee i vy te\u010f m\u00e1te mo\u017enost \u0159\u00edci sv\u00e9 ANO, bez kter\u00e9ho „n\u00e1\u0161 hezk\u00fd vztah nebude moct d\u00e1le pokra\u010dovat“. A jak v\u0161ichni v\u00edme, man\u017eelstv\u00ed je vyvrcholen\u00ed ka\u017ed\u00e9ho partnersk\u00e9ho sou\u017eit\u00ed.<\/p>\n

ZOOT<\/h2>\n

\"gdpr<\/p>\n

P\u0159edm\u011bt e-mailu<\/strong>: Mezi n\u00e1mi – je to osobn\u00ed. A tak to i z\u016fstane<\/p>\n

ZOOT je dal\u0161\u00ed internetov\u00fd obchod s oble\u010den\u00edm, kter\u00fd se od ostatn\u00edch odli\u0161uje sv\u00fdmi texty a velkou d\u00e1vkou hravosti. ZOOT se jako jeden z m\u00e1la ve sv\u00e9m e-mailu v\u011bnuje i problematice okolo cookies. Z\u00e1kazn\u00edkovi se sna\u017e\u00ed vysv\u011btlit, jak\u00e9 v\u00fdhody pro n\u011bj plynou, kdy\u017e ZOOT\u00ed web \u00fadaje sb\u00edr\u00e1.<\/p>\n

P\u0159edm\u011bt „Mezi n\u00e1mi – je to osobn\u00ed. A tak to i z\u016fstane“ je jen t\u0159e\u0161ni\u010dkou na ZOOT\u00edm dortu.<\/p>\n

Woox<\/h2>\n

\"gdpr<\/p>\n

Woox by byl dal\u0161\u00ed oby\u010dejn\u00fd obchod s m\u00f3dou, kter\u00fdch jsou na internetu mraky. Jen\u017ee nen\u00ed. A to p\u0159edev\u0161\u00edm d\u00edky sv\u00fdm origin\u00e1ln\u00edm a lehce bl\u00e1zniv\u00fdm text\u016fm, kter\u00e9 lidi bav\u00ed.<\/p>\n

Ke GDPR se stav\u00ed jako k „vopruzu“, s \u010d\u00edm\u017e snad mus\u00ed souhlasit ka\u017ed\u00fd, kdo se tomuto na\u0159\u00edzen\u00ed mus\u00ed p\u0159izp\u016fsobit. I zbytek e-mailu se nese v duchu t\u011b\u017ek\u00e9 pohody a uvoln\u011bnosti.<\/p>\n

Woox m\u00e1 sv\u016fj specifick\u00fd komunika\u010dn\u00ed styl, kter\u00fd si rozhodn\u011b nem\u016f\u017ee dovolit ka\u017ed\u00e1 zna\u010dka. Kdy\u017e budete prod\u00e1vat luxusn\u00ed hodinky nebo p\u00e1nsk\u00e9 smokingy, ur\u010dit\u011b nebudete o GDPR ps\u00e1t jako o „vopruzu“. V\u017edy mus\u00edte zvolit takov\u00e9 texty, kter\u00e9 sednou va\u0161\u00ed c\u00edlovce.<\/p>\n

Spo\u0159\u00edlek<\/h2>\n

\"\"<\/p>\n

\"\"<\/p>\n

Spo\u0159\u00edlek je internetov\u00fd obchod s dom\u00e1c\u00edmi spot\u0159ebi\u010di. C\u00edlovou skupinou jsou sp\u00ed\u0161e rodiny a ty na uvoln\u011bn\u00e9 texty moc neulov\u00edte. To v\u0161ak neznamen\u00e1, \u017ee je nem\u00e1te na co ut\u00e1hnout.<\/p>\n

P\u0159\u00edkladem mohou b\u00fdt e-booky, kter\u00e9 sice maj\u00ed nejlep\u0161\u00ed dobu za sebou, ale je\u0161t\u011b nevy\u010derpaly v\u0161echen sv\u016fj potenci\u00e1l. Spo\u0159\u00edlek se rozhodl sv\u00e9 z\u00e1kazn\u00edky motivovat k souhlasu tak, \u017ee jim nab\u00eddl 4 e-booky zdarma. Skv\u011bl\u00fd zp\u016fsob, jak si udr\u017eet datab\u00e1zi kontakt\u016f a je\u0161t\u011b k tomu z\u00e1kazn\u00edky pot\u011b\u0161it.<\/p>\n

Spo\u0159\u00edlek je tak vynikaj\u00edc\u00ed uk\u00e1zkou toho, \u017ee p\u0159im\u011bt z\u00e1kazn\u00edky klikat m\u016f\u017eete i jinak ne\u017e pomoc\u00ed frikul\u00ednsk\u00fdch text\u016f. Sta\u010d\u00ed v\u00e1\u0161 e-mail postavit na principu „n\u011bco za n\u011bco“.<\/p>\n

Innocent drinks<\/h2>\n

\"gdpr<\/p>\n

P\u0159edm\u011bt e-mailu<\/strong>: this is the last email we’ll ever send you – unless you press a button<\/p>\n

Innocent drinks prod\u00e1vaj\u00ed ovocn\u00e1 smoothie a d\u017eusy a vyzna\u010duj\u00ed se maxim\u00e1ln\u011b p\u0159\u00e1telsk\u00fdm stylem, odleh\u010denost\u00ed a b\u0159itk\u00fdm britsk\u00fdm humorem.<\/p>\n

E-mail se v\u00e1s vlastn\u011b jenom pt\u00e1, jestli je v po\u0159\u00e1dku, kdy\u017e si nechaj\u00ed va\u0161i e-mailovou adresu. A d\u00e1v\u00e1 v\u00e1m na v\u00fdb\u011br. V\u0161imn\u011bte si, \u017ee doposud jsme tla\u010d\u00edtko s volbou „Ne“ v\u016fbec nevid\u011bli. Z\u00e1kazn\u00edk nen\u00ed do ni\u010deho tla\u010den a m\u00e1 mo\u017enost se svobodn\u011b rozhodnout.<\/p>\n

Absolutn\u011b skv\u011bl\u00fd je p\u0159edm\u011bt e-mailu „this is the last email we’ll ever send you – unless you press a button“. Takov\u00fd e-mail prost\u011b otev\u0159ete, i kdybyste necht\u011bli. A to je hlavn\u00ed. Pamatujte, \u017ee va\u0161e newslettery nesm\u00edte pos\u00edlat jen tak do vzduchu – z\u00e1kazn\u00edci by je m\u011bli \u010d\u00edst.<\/p>\n

Pokud hled\u00e1te inspiraci na opravdu dobr\u00e9 p\u0159edm\u011bty a pota\u017emo i e-maily, p\u0159ihlaste se k odb\u011bru newsletteru <\/a>Innocent drinks. O z\u00e1bavu nebudete m\u00edt nouzi. Tak\u00e9 v\u00e1m doporu\u010dujeme sledovat jejich z\u00e1bavn\u00fd Facebook <\/a>a Twitter<\/a>.<\/p>\n

Mailer Lite<\/h2>\n

\"gdpr<\/p>\n

Mailer Lite je e-mailingov\u00e1 slu\u017eba, kter\u00e1 umo\u017e\u0148uje vytv\u00e1\u0159en\u00ed hromadn\u00fdch e-mail\u016f, jejich automatizaci, vytv\u00e1\u0159en\u00ed landing pages, apod.<\/p>\n

Jejich GDPR e-mail p\u016fsob\u00ed p\u0159\u00edjemn\u011b a nese se v duchu minimalistick\u00e9ho designu. Podobn\u011b jako Innocent drinks d\u00e1v\u00e1 \u010dten\u00e1\u0159i na v\u00fdb\u011br mezi ano a ne.<\/p>\n

V\u0161imn\u011bte si ale, \u017ee na rozd\u00edl od Innocent se zde n\u00e1padn\u011b preferuje volba souhlasu, kter\u00e1 je v zelen\u00e9m pol\u00ed\u010dku s fajfkou, kde\u017eto druh\u00e1 volba (odhl\u00e1\u0161en\u00ed se z odb\u011bru) je \u0161ediv\u00e1 a se smutn\u00fdm smajl\u00edkem. Prvn\u00ed varianta je zkr\u00e1tka lep\u0161\u00ed volbou.<\/p>\n

Ponau\u010den\u00ed? Kdy\u017e pot\u0159ebujete z\u00e1kazn\u00edka lehce popostr\u010dit, nebojte se zv\u00fdraznit v\u00e1mi preferovanou volbu.<\/p>\n

Chipotle Mexican Grill<\/h2>\n

\"gdpr<\/p>\n

Chipotle Mexican Grill je americk\u00e1 restaurace, kter\u00e1 va\u0159\u00ed r\u016fzn\u00e9 mexick\u00e9 dobroty.<\/p>\n

Tady v\u00e1s pra\u0161t\u00ed do o\u010d\u00ed velk\u00fd n\u00e1pis Should You Stay Or Should You Go, co\u017e je paralela na n\u00e1zev velmi zn\u00e1m\u00e9 p\u00edsni\u010dky od skupiny The Clash. Pokud hled\u00e1te, jak v e-mailu upoutat pozornost, m\u016f\u017eete mimo jin\u00e9 zaujmout v\u00fdrazn\u00fdm a velk\u00fdm nadpisem.<\/p>\n

Text e-mailu je velice jednoduch\u00fd. Nechyb\u00ed zde vysv\u011btlen\u00ed, pro\u010d jste e-mail dostali a op\u011bt m\u00e1te na v\u00fdb\u011br ze dvou mo\u017enost\u00ed, kter\u00e9 jsou v barv\u00e1ch zna\u010dky Chipotle.<\/p>\n

Chateau Marmot<\/h2>\n

\"gdpr<\/p>\n

Dal\u0161\u00ed restaurace, tentokr\u00e1t britsk\u00e1, kter\u00e1 si s GDPR e-mailem vyhr\u00e1la.<\/p>\n

Jestli\u017ee Chipotle upoutal pozornost v\u00fdrazn\u00fdm nadpisem, tady ur\u010dit\u011b nep\u0159ehl\u00e9dnete roztomil\u00e9ho svi\u0161t\u011b, kter\u00fd pros\u00ed o trochu soukrom\u00ed. Svi\u0161\u0165 je nav\u00edc maskotem zna\u010dky Chateau Marmot (marmot v angli\u010dtin\u011b znamen\u00e1 svi\u0161\u0165).<\/p>\n

Restaurace v e-mailu z\u00e1kazn\u00edky informuje, \u017ee aktualizovala sv\u00e9 podm\u00ednky soukrom\u00ed v souladu s na\u0159\u00edzen\u00edm a kdo nechce d\u00e1l e-maily odeb\u00edrat, m\u016f\u017ee se jednodu\u0161e odhl\u00e1sit.<\/p>\n

Urban Outfitters<\/h2>\n

\"gdpr<\/p>\n

Origin\u00e1ln\u00ed e-mail rozeslala i firma Urban Outfitters, kter\u00e1 prod\u00e1v\u00e1 oble\u010den\u00ed pro mlad\u00e9.<\/p>\n

Ti sv\u016fj GDPR e-mail pojali jako zpr\u00e1vu na messengeru, ve kter\u00e9 parafr\u00e1zuj\u00ed rozchod dvou partner\u016f.<\/p>\n

Ide\u00e1ln\u00ed uk\u00e1zka toho, jak zaujmout dne\u0161n\u00ed mlad\u00e9 publikum, kter\u00e9 na soci\u00e1ln\u00edch s\u00edt\u00edch \u017eije.<\/p>\n

Spotify<\/h2>\n

\"gdpr<\/p>\n

A na z\u00e1v\u011br pro v\u00e1s m\u00e1me tot\u00e1ln\u00ed \u00falet od Spotify.<\/p>\n

Spotify je hudebn\u00ed streamovac\u00ed slu\u017eba, kterou pou\u017e\u00edv\u00e1 u\u017e p\u0159es 70 milion\u016f plat\u00edc\u00edch u\u017eivatel\u016f<\/a>. Letos v kv\u011btnu Spotify sestavilo playlist p\u00edsn\u00ed, jejich\u017e n\u00e1zvy maj\u00ed co do \u010din\u011bn\u00ed se sb\u011brem osobn\u00edch \u00fadaj\u016f. I kdy\u017e se nejedn\u00e1 o \u017e\u00e1dn\u00fd e-mail, Spotify d\u00edky sv\u00e9 vtipn\u00e9 reakci na GDPR na n\u00e1\u0161 seznam ur\u010dit\u011b pat\u0159\u00ed.<\/p>\n

<\/p>\n

Jde to i jinak<\/h2>\n

Je vid\u011bt, \u017ee i z v\u00e1\u017en\u00e9ho t\u00e9matu jako je GDPR m\u016f\u017eete ud\u011blat slu\u0161nou marketingovou kampa\u0148, kdy\u017e dob\u0159e zn\u00e1te svou c\u00edlovku a kdy\u017e je va\u0161e zna\u010dka n\u011b\u010d\u00edm v\u00fdjime\u010dn\u00e1.<\/p>\n

Dal\u0161\u00ed v\u00e1rku podobn\u00fdch GDPR e-mail\u016f najdete na Pinterest<\/a>.<\/p>\n

A jak jste si s op\u011btovn\u00fdm z\u00edsk\u00e1n\u00edm k zas\u00edl\u00e1n\u00ed newsletter\u016f poradili vy?<\/p>\n

Pochlubte se n\u00e1m do koment\u00e1\u0159\u016f.<\/p>\n","protected":false},"excerpt":{"rendered":"

Chcete m\u00edt jistotu, \u017ee rozes\u00edl\u00e1te newslettery v souladu s GDPR? Potom byste m\u011bli od \u010dten\u00e1\u0159\u016f z\u00edskat potvrzen\u00ed, \u017ee o va\u0161e e-maily d\u00e1l stoj\u00ed. Zvl\u00e1\u0161\u0165 jestli jste je mezi odb\u011bratele p\u0159idali bez pou\u017eit\u00ed double opt-inu. Jak ale napsat e-mail, d\u00edky kter\u00e9mu si udr\u017e\u00edte co nejv\u00edce kontakt\u016f? Pro\u0161li jsme des\u00edtky newsletter\u016f, kter\u00e9 firmy kv\u016fli GDPR odes\u00edlaj\u00ed a\u010c\u00edst d\u00e1le<\/a><\/p>\n","protected":false},"author":8,"featured_media":4396,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"coauthors":[13],"class_list":["post-4346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-online-podnikani"],"acf":[],"yoast_head":"\n16 inspirativn\u00edch p\u0159\u00edklad\u016f, jak informovat odb\u011bratele newsletteru o GDPR | GoPay blog<\/title>\n<meta name=\"description\" content=\"Jak informovat odb\u011bratele newsletteru o GDPR? 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