{"id":4032,"date":"2018-03-22T13:50:16","date_gmt":"2018-03-22T12:50:16","guid":{"rendered":"https:\/\/blog.gopay.com\/?p=4032"},"modified":"2025-06-23T14:36:04","modified_gmt":"2025-06-23T12:36:04","slug":"filip-podstavec-poslanim-marketing-mineru-je-usnadnit-lidem-praci","status":"publish","type":"post","link":"https:\/\/www.gopay.com\/blog\/filip-podstavec-poslanim-marketing-mineru-je-usnadnit-lidem-praci\/","title":{"rendered":"Filip Podstavec: Posl\u00e1n\u00edm Marketing Mineru je usnadnit lidem pr\u00e1ci"},"content":{"rendered":"

„Do konce roku chceme prorazit i v zahrani\u010d\u00ed“, \u0159\u00edk\u00e1 Filip Podstavec, uzn\u00e1van\u00fd online market\u00e9r a zakladatel \u00fasp\u011b\u0161n\u00e9ho start upu Marketing Miner<\/a>. N\u00e1stroj na z\u00edsk\u00e1v\u00e1n\u00ed dat si z\u00edskal velkou oblibu a je jedn\u00edm z nejpou\u017e\u00edvan\u011bj\u0161\u00edch<\/strong><\/p>\n

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v \u010cech\u00e1ch. Jak\u00e9 byly za\u010d\u00e1tky podnik\u00e1n\u00ed, co si mysl\u00ed o \u010desk\u00fdch marke\u0165\u00e1c\u00edch a co by poradil za\u010d\u00ednaj\u00edc\u00edm e-shop\u016fm, kter\u00e9 cht\u011bj\u00ed obst\u00e1t v tvrd\u00e9 konkurenci? O tom v\u0161em Filip vypr\u00e1v\u00ed v rozhovoru s GoPay.<\/strong><\/p>\n

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GoPay: Na \u00favod n\u00e1m Filipe prozra\u010f, co v\u0161echno je tvoj\u00ed pracovn\u00ed n\u00e1pln\u00ed? D\u011bl\u00e1\u0161 je\u0161t\u011b link building?<\/strong><\/p>\n

Doned\u00e1vna jsem se je\u0161t\u011b sna\u017eil link building a technick\u00e9 SEO d\u011blat, ale v sou\u010dasn\u00e9 dob\u011b u\u017e klienty na konzultace nem\u00e1m. U\u017e se v\u0161echno to\u010d\u00ed kolem Marketing Mineru a p\u0159edn\u00e1\u0161en\u00ed.<\/p>\n

O za\u010d\u00e1tc\u00edch podnik\u00e1n\u00ed a Marketing Mineru<\/h2>\n

GoPay: Jak se marketingov\u00fd konzultant dostane k zalo\u017een\u00ed n\u00e1stroje jako je Marketing Miner?<\/strong><\/p>\n

N\u00e1pad na Marketing Miner jsem m\u011bl u\u017e hodn\u011b dlouho. Cht\u011bl jsem vybudovat n\u011bco, v \u010dem za mnou z\u016fstane n\u011bjak\u00e1 hodnota. Na pr\u00e1ci v oblasti slu\u017eeb se mi nel\u00edb\u00ed, \u017ee dod\u011bl\u00e1m pr\u00e1ci, vyfakturuji sv\u016fj \u010das a pro dal\u0161\u00ed p\u0159\u00edjem pot\u0159ebuji novou pr\u00e1ci. Cht\u011bl jsem vytvo\u0159it n\u00e1stroj, kter\u00fd bude m\u00edt p\u0159idanou hodnotu a bude pracovat s\u00e1m za sebe. Tak\u017ee jsem vzal v\u0161echny svoje \u00faspory a za\u010dal je vkl\u00e1dat do vybudov\u00e1n\u00ed Marketing Mineru.<\/p>\n

GoPay: Kdy n\u00e1stroj vznikl a jak\u00e9 byly za\u010d\u00e1tky?<\/strong><\/p>\n

N\u00e1stroj jsme poprv\u00e9 za\u010dali pou\u017e\u00edvat, je\u0161t\u011b kdy\u017e jsem byl v H1, co\u017e je n\u011bjak\u00fdch 6 let zp\u00e1tky. P\u016fvodn\u011b jsem Marketing Miner nezam\u00fd\u0161lel jako start up, ale tvo\u0159il jsem jej pro svoje kolegy, abych jim uleh\u010dil pr\u00e1ci. \u0158\u00edkali jsme tomu Podstavec tools a bylo to jednoduch\u00e9 API, skrz kter\u00e9 si p\u0159es Open Refine kolegov\u00e9 tahali data pro svoje anal\u00fdzy. Ale nebyl to Marketing Miner v takov\u00e9 podob\u011b jako dnes.<\/p>\n

GoPay: Tak\u017ee p\u016fvodn\u00ed my\u0161lenka byla, \u017ee chce\u0161 usnadnit sob\u011b a sv\u00fdm koleg\u016fm pr\u00e1ci. Kdy t\u011b ale napadlo, \u017ee bys to mohl za\u010d\u00edt prod\u00e1vat?<\/strong><\/p>\n

Kdy\u017e mi za\u010daly padat servery \ud83d\ude42 N\u00e1stroj jsem m\u011bl nasazen\u00fd na vlastn\u00edm VPS, kde jsem m\u011bl svoje dal\u0161\u00ed weby. N\u00e1stroj se mezi lidmi \u0161\u00ed\u0159il skrz word of mouth a najednou to za\u010dalo pou\u017e\u00edvat hodn\u011b lid\u00ed. Takhle mi spadlo t\u0159eba n\u011bkolik web\u016f, kter\u00e9m jsem m\u011bl na stejn\u00e9m serveru. Kdy\u017e jsem proch\u00e1zel logy, zjistil jsem, \u017ee velkou v\u011bt\u0161inu dotaz\u016f tvo\u0159\u00ed dotazy na API, kter\u00e1 jsem vytvo\u0159il pro tento n\u00e1stroj. To byl prvn\u00ed krok k tomu, abych zalo\u017eil registrace a vytvo\u0159il n\u011bjak\u00e9 API kl\u00ed\u010de, abych vid\u011bl, kolik dat tam kdo vytah\u00e1. Zjistil jsem, \u017ee ani registrace moc nepomohly zm\u00edrnit n\u00e1por, tak jsem t\u011bm lidem napsal, kolik by byli ochotn\u00ed mi za to d\u00e1t pen\u011bz, aby n\u00e1stroj mohli pou\u017e\u00edvat v ur\u010dit\u00e9m rozsahu. A takhle se z toho postupn\u011b vytvo\u0159ila verze placen\u00e9ho n\u00e1stroje, jakou zn\u00e1me dnes.<\/p>\n

GoPay: Z jak\u00fdch zem\u00ed va\u0161i u\u017eivatel\u00e9 poch\u00e1z\u00ed? Da\u0159\u00ed se v\u00e1m expandovat?<\/strong><\/p>\n

Velk\u00e1 v\u011bt\u0161ina u\u017eivatel\u016f je z \u010cech, dal\u0161\u00ed jsou Slov\u00e1ci a posledn\u00ed dobou i z Velk\u00e9 Brit\u00e1nie, kam se aktu\u00e1ln\u011b chyst\u00e1me expandovat. Na druhou stranu se n\u00e1m ale chce j\u00edt i do v\u00fdchodn\u00ed Evropy, proto\u017ee m\u00e1me koupen\u00e1 clickstream data pro celou v\u00fdchodn\u00ed Evropu, co\u017e je na\u0161e konkuren\u010dn\u00ed v\u00fdhoda. Tak\u017ee konkr\u00e9tn\u00ed zem\u011b asi ne\u0159eknu, ale v\u00edme, \u017ee expanzi chceme rozjet je\u0161t\u011b do konce leto\u0161n\u00edho roku.<\/p>\n

„Zaj\u00edm\u00e1 m\u011b, jestli tu slu\u017ebu d\u011bl\u00e1me skv\u011ble a jestli m\u00e1me spokojen\u00e9 u\u017eivatele. Rad\u011bji se budu soust\u0159edit na v\u00fdvoj produktu, ne\u017e na \u010d\u00edsla.“ <\/em><\/span><\/p><\/blockquote>\n

GoPay: Jak\u00e1 je tvoje vize do budoucna? \u010ceho bys cht\u011bl s Marketing Minerem dos\u00e1hnout?<\/strong><\/p>\n

Cht\u011bl bych, aby byl Marketing Miner nejvyu\u017e\u00edvan\u011bj\u0161\u00edm n\u00e1strojem na t\u011bch trz\u00edch, kter\u00e9 jsme schopni pokr\u00fdt. V \u010cR tohle z v\u011bt\u0161\u00ed \u010d\u00e1sti spl\u0148ujeme. Na\u0161\u00edm aktu\u00e1ln\u00edm posl\u00e1n\u00edm je umo\u017enit SEO specialist\u016fm a konzultant\u016fm uleh\u010dit pr\u00e1ci a d\u011blat ji co nejl\u00e9pe. A pokud se n\u00e1m takov\u00e9ho stavu poda\u0159\u00ed dos\u00e1hnout v t\u011bch v\u011bt\u0161\u00edch st\u00e1tech, ve kter\u00fdch chceme b\u00fdt, tak to pro n\u00e1s bude obrovsk\u00fd \u00fasp\u011bch.<\/p>\n

GoPay: M\u00e1te n\u011bjak\u00fd byznys pl\u00e1n?<\/strong><\/p>\n

Do konce roku bychom cht\u011bli m\u00edt obrat 500 tis\u00edc korun m\u011bs\u00ed\u010dn\u011b. V roce 2019 bychom cht\u011bli v\u011bt\u0161inu obratu d\u011blat v zahrani\u010d\u00ed. Sp\u00ed\u0161 ne\u017e obrat a cashflow m\u011b zaj\u00edm\u00e1 pl\u00e1n zm\u011bn a funkcionalit, kter\u00e9 ud\u011blaj\u00ed n\u00e1stroj lep\u0161\u00edm nebo kter\u00e9 bychom cht\u011bli pokr\u00fdvat v zahrani\u010dn\u00edch st\u00e1tech. C\u00edle m\u00e1me rozmy\u0161len\u00e9 z hlediska produktu, co bychom cht\u011bli d\u011blat nebo co n\u00e1m zb\u00fdv\u00e1 p\u0159ipravit, ne\u017e \u00fapln\u011b z pohledu byznys pl\u00e1nu. Nejsem \u010dlov\u011bk, co by to cht\u011bl za ka\u017edou cenu ekonomicky sosat a jet jenom na \u010d\u00edsla. Nechci to d\u011blat tak, \u017ee bychom kv\u016fli dosa\u017een\u00ed KPI museli zdra\u017eovat ceny tarif\u016f nebo tla\u010dit obcho\u010f\u00e1ky k v\u011bt\u0161\u00edm v\u00fdkon\u016fm. Daleko v\u00edc m\u011b zaj\u00edm\u00e1, jestli tu slu\u017ebu d\u011bl\u00e1me skv\u011ble a jestli m\u00e1me spokojen\u00e9 u\u017eivatele. Rad\u011bji se budu soust\u0159edit na v\u00fdvoj produktu, ne\u017e na \u010d\u00edsla.<\/p>\n

GoPay: Jak\u00e9 pl\u00e1nujete produktov\u00e9 novinky?<\/strong><\/p>\n

Pl\u00e1nujeme toho hrozn\u011b moc \ud83d\ude42 V nejbli\u017e\u0161\u00ed dob\u011b chceme spustit sekci na kontrolu odkaz\u016f. Nov\u011b tak\u00e9 rozj\u00ed\u017ed\u00edme spolupr\u00e1ci s e-shopy. Pl\u00e1nujeme sekci, kter\u00e1 bude pravideln\u011b monitorovat data ze srovn\u00e1va\u010d\u016f. E-shopy tak budou dost\u00e1vat info o tom, jak\u00e9 maj\u00ed nap\u00e1rovan\u00e9 produkty, nebo mimo jin\u00e9 budou moct m\u011b\u0159it pozice ve srovn\u00e1va\u010d\u00edch.<\/p>\n

GoPay: Pro\u010d m\u00e1 Marketing Miner p\u0159irovn\u00e1n\u00ed „Data miningov\u00fd MacGyver pro online marke\u0165\u00e1ky?“<\/strong><\/p>\n

Richard Dean Anderson je jeden z m\u00fdch obl\u00edben\u00fdch herc\u016f, m\u00e1m ho moc r\u00e1d z MacGyvera a Hv\u011bzdn\u00e9 br\u00e1ny. U MacGyvera se mi l\u00edb\u00ed analogie, \u017ee z ni\u010deho nebo z m\u00e1la dok\u00e1\u017ee\u0161 ud\u011blat hodn\u011b, konkr\u00e9tn\u011b analyzovat hodn\u011b. Krom\u011b MacGyvera jsem, stejn\u011b jako cel\u00fd n\u00e1\u0161 t\u00fdm v Marketing Mineru, velk\u00fdm fanou\u0161kem seri\u00e1lu \u010cerven\u00fd trpasl\u00edk. Podle n\u011bj m\u00e1me pojmenovanou celou infrastrukturu. Front-end se jmenuje Holly, worke\u0159i jsou rob\u00edci, a tak.<\/p>\n

GoPay: Do tv\u00fdch dal\u0161\u00edch aktivit spad\u00e1 i p\u0159edn\u00e1\u0161en\u00ed. Jak jsi se k tomu dostal a jak\u00e1 je tvoje motivace?<\/strong><\/p>\n

Ono to p\u0159edn\u00e1\u0161en\u00ed souvis\u00ed s Marketing Minerem, \u010d\u00e1ste\u010dn\u011b ho t\u00edm i propaguji. P\u0159edn\u00e1\u0161en\u00ed m\u011b bav\u00ed, i kdy\u017e to nen\u00ed klasick\u00fd kon\u00ed\u010dek. Ale mus\u00edm \u0159\u00edct, \u017ee dodnes jsem z n\u011bho vystresovan\u00fd, je\u0161t\u011b po\u0159\u00e1d jsem se nenau\u010dil odbourat tr\u00e9mu. V \u010cech\u00e1ch maj\u00ed online marke\u0165\u00e1ci v\u00fdbornou komunitu a j\u00e1 jsem r\u00e1d, \u017ee jsem jej\u00ed sou\u010d\u00e1st\u00ed. Za tu dobu, co v n\u00ed jsem, mi dala stra\u0161n\u011b moc. C\u00edt\u00edm, \u017ee bych j\u00ed to m\u011bl tak\u00e9 vr\u00e1tit. P\u0159ijde mi f\u00e9r str\u00e1vit n\u011bjak\u00fd \u010das p\u0159edn\u00e1\u0161kou, kter\u00e1 komunit\u011b p\u0159ed\u00e1 hodnotu.<\/p>\n

O stavu online marketingu a e-shop\u016f v \u010cech\u00e1ch<\/h2>\n

GoPay: Kdy jsi s online marketingem za\u010d\u00ednal?<\/strong><\/p>\n

Za\u010d\u00ednal jsem v roce 2006, tak\u017ee se onlinu v\u011bnuju u\u017e 12 let \ud83d\ude42 Ze za\u010d\u00e1tku jsem ned\u011blal SEO, ale datov\u00e9ho analytika. Dneska u\u017e je datov\u00e1 analytika o n\u011b\u010dem jin\u00e9m, z tohoto pohledu jsem byl sp\u00ed\u0161e n\u011bco jako pseudoanalytik. Tenkr\u00e1t jsem d\u011blal pro jednu firmu, kde jsem se chytil v marketingov\u00e9m odd\u011blen\u00ed a za\u010dal pro n\u011b d\u011blat SEO. Zjistil jsem, \u017ee m\u011b SEO hrozn\u011b bav\u00ed, a \u017ee bych to cht\u011bl d\u011blat. Postupn\u011b se mi k tomu nabalil link building. Tohle v\u0161echno postupn\u011b vykrystalizovalo a\u017e v to, co d\u011bl\u00e1m dnes – \u0159\u00edd\u00edm start up.<\/p>\n

GoPay: Kdo t\u011b na za\u010d\u00e1tku inspiroval?<\/strong><\/p>\n

Na za\u010d\u00e1tku to byl ur\u010dit\u011b Marek Prokop. Nikdo jin\u00fd ne\u017e on u n\u00e1s SEO ned\u011blal, bylo to tenkr\u00e1t \u00fapln\u011b v plenk\u00e1ch. Jako prvn\u00ed psal o SEO \u010dl\u00e1nky a dodne\u0161ka ho obdivuji za jeho p\u0159ehled a schopnost vid\u011bt a\u017e za roh. Druh\u00fd \u010dlov\u011bk, kter\u00fd mi hodn\u011b pomohl, byl Pavel Ungr. Co se t\u00fd\u010de link buildingu, tam byl pro m\u011b velkou inspirac\u00ed Zden\u011bk Dvo\u0159\u00e1k.<\/p>\n

GoPay: Jak\u00e9 zdroje sleduje\u0161 dnes?<\/strong><\/p>\n

Mysl\u00edm si, \u017ee ve chv\u00edli, kdy \u010dlov\u011bk u\u017e m\u00e1 za sebou n\u011bjak\u00e9 z\u00e1klady a pot\u0159ebuje n\u011bco pokro\u010dil\u00e9ho, tak je ide\u00e1ln\u00ed sledovat zahrani\u010dn\u00ed zdroje. A zejm\u00e9na v oblasti technick\u00e9ho SEO. Ale mus\u00edm \u0159\u00edct, \u017ee za posledn\u00ed roky se to u n\u00e1s v t\u00e9hle oblasti v\u00fdrazn\u011b zlep\u0161ilo, vznik\u00e1 tady spousta edukace a smyslupln\u00fdch akc\u00ed. Kdy\u017e si ale tyto aktivity odmysl\u00edm, moc lid\u00ed, kte\u0159\u00ed by psali \u010dl\u00e1nky o technick\u00e9m SEO a link buildingu u n\u00e1s v \u010cech\u00e1ch nen\u00ed.<\/p>\n

„V \u010cech\u00e1ch jsme, co se t\u00fd\u010de technick\u00e9ho SEO a link buildingu, 2 roky pozadu za Amerikou.“ <\/em><\/span><\/p><\/blockquote>\n

GoPay: Je n\u011bjak\u00fd rozd\u00edl mezi market\u00e9ry v \u010cesku a ze zahrani\u010d\u00ed?<\/strong><\/p>\n

J\u00e1 si mysl\u00edm, \u017ee \u010de\u0161t\u00ed market\u00e9\u0159i jsou velmi \u0161ikovn\u00ed lid\u00e9. Probl\u00e9m je, \u017ee jsme omezeni relativn\u011b mal\u00fdm trhem, na kter\u00e9m je pouze 10 milion\u016f lid\u00ed. Proto je p\u0159\u00edstup k marketingu u n\u00e1s \u00fapln\u011b jin\u00fd ne\u017e v tom zahrani\u010d\u00ed. Kdy\u017e si t\u0159eba na anglick\u00e9m trhu linkbuilder nech\u00e1 monitorovat dotaz na nov\u00fd produkt, tak za m\u011bs\u00edc z\u00edsk\u00e1 stovky odkaz\u016f, t\u0159eba i na r\u016fzn\u00fdch f\u00f3rech, z \u010deho\u017e m\u016f\u017ee hodn\u011b t\u011b\u017eit. Kdy\u017e tohle ud\u011bl\u00e1m v \u010cesku, tak odchytnu jednu zm\u00ednku za dva m\u011bs\u00edce.<\/p>\n

GoPay: Co se t\u00fd\u010de trend\u016f v marketingu, nakolik dr\u017e\u00edme se zahrani\u010d\u00edm krok?<\/strong><\/p>\n

Pokud budu mluvit za SEO a link building, tak si mysl\u00edm, \u017ee jsme tak dva roky pozadu za Amerikou. Kdy\u017e se kouknu do jihov\u00fdchodn\u00ed Asie, kde jsem n\u011bjakou dobu byl a m\u00e1m odtud zku\u0161enosti, tak bych \u0159ekl, \u017ee startupy jsou p\u0159ed n\u00e1mi a tradi\u010dn\u00ed firmy zase za n\u00e1mi. Ka\u017edop\u00e1dn\u011b je tam obrovsk\u00e1 popt\u00e1vka po marke\u0165\u00e1c\u00edch, podobn\u011b jako u n\u00e1s po program\u00e1torech. To, \u017ee jsme pozadu, je ale dan\u00e9 i zpo\u017ed\u011bn\u00edm co se t\u00fd\u010de uv\u00e1d\u011bn\u00ed novinek na \u010desk\u00fd trh. Kdy\u017e t\u0159eba Google vypust\u00ed n\u011bco nov\u00e9ho, tak to otestuje na men\u0161\u00edch st\u00e1tech, a pak jde prim\u00e1rn\u011b po Americe. Tak\u017ee to kolikr\u00e1t ani nen\u00ed na\u0161e chyba, \u017ee ty novinky adaptujeme pozd\u011bji. My prost\u011b nem\u00e1me mo\u017enost se k nim dostat d\u0159\u00edv.<\/p>\n

GoPay: Co trendy a e-shopy? Je to u nich podobn\u00e9 jako u marketingu? Jsou tak\u00e9 dva roky pozadu?<\/strong><\/p>\n

Tady je d\u016fle\u017eit\u00e9 \u0159\u00edct, o jak\u00e9 novinky by m\u011blo j\u00edt. Pokud to jsou inovace v r\u00e1mci prodej\u016f, jako t\u0159eba kdy\u017e Amazon spust\u00ed obchod Amazon Go, tak jde sp\u00ed\u0161e o pokusy velk\u00fdch hr\u00e1\u010d\u016f a takov\u00e9 novinky se t\u011b\u017eko p\u0159ev\u00e1d\u00ed do mal\u00fdch st\u00e1t\u016f jako jsme my. Tak\u017ee op\u011bt n\u00e1s limituje velikost trhu. Pokud ale jde o marketing, jsme hrozn\u011b ovlivn\u011bni vysokou penetrac\u00ed e-shop\u016f v \u010cech\u00e1ch. Tak\u017ee od toho se odv\u00edj\u00ed i podm\u00ednky na\u0161eho trhu. Jako spot\u0159ebitel\u00e9 jdeme hlavn\u011b po cen\u011b, to m\u00e1me spole\u010dn\u00e9 se Slov\u00e1ky a Pol\u00e1ky. Proto u n\u00e1s hraj\u00ed prim cenov\u00e9 srovn\u00e1va\u010de, kter\u00e9 t\u0159eba v zahrani\u010d\u00ed tolik nevid\u00ed\u0161.<\/p>\n

„Bez kvalitn\u00edho supportu, z\u00e1kaznick\u00e9 p\u00e9\u010de a dopravy m\u00e1 e-shop velmi malou \u0161anci usp\u011bt.“<\/span><\/em><\/p><\/blockquote>\n

GoPay: Co bys doporu\u010dil za\u010d\u00ednaj\u00edc\u00edm e-shop\u016fm, kter\u00e9 cht\u011bj\u00ed prorazit v konkurenci 40 tis\u00edc e-shop\u016f?<\/strong><\/p>\n

Prim\u00e1rn\u011b by se m\u011bly odli\u0161it. T\u011b\u017eko p\u0159ijde n\u011bkdo, kdo bude d\u011blat e-shop s\u00e1m a bude m\u00edt takov\u00fd kapit\u00e1l, aby mohl konkurovat velik\u00e1n\u016fm na trhu. To znamen\u00e1 naj\u00edt si n\u011bjakou v\u011bc, ve kter\u00e9 bude unik\u00e1tn\u00ed a kter\u00e9 hlavn\u011b rozum\u00ed, co\u017e st\u00e1le hodn\u011b e-shop\u016f podce\u0148uje. E-shopy by si m\u011bly d\u00e1vat z\u00e1le\u017eet na supportu, doprav\u011b, atd. A to jak velk\u00e9, tak i ty mal\u00e9. Pokud mi e-shop nen\u00ed schopen poradit ve v\u00fdb\u011bru produktu, nen\u00ed pro m\u011b d\u016fv\u011bryhodn\u00fd a o koupi ztr\u00e1c\u00edm z\u00e1jem. D\u00edky tomu, \u017ee m\u00e1m na v\u00fdb\u011br z dal\u0161\u00edch tis\u00edc\u016f e-shop\u016f, snadno si najdu ten, kter\u00fd moje po\u017eadavky spl\u0148uje a je schopen se o m\u011b postarat. Bez kvalitn\u00edho supportu, z\u00e1kaznick\u00e9 p\u00e9\u010de a dopravy m\u00e1 e-shop velmi malou \u0161anci usp\u011bt.<\/p>\n

GoPay: Na z\u00e1v\u011br n\u00e1m pov\u011bz, jak vypad\u00e1 v\u00e1\u0161 marketingov\u00fd mix. Jak se vlastn\u011b d\u011bl\u00e1 marketing marketingov\u00e9mu n\u00e1stroji?<\/strong><\/p>\n

Zn\u00e1\u0161 to r\u010den\u00ed \u201ckov\u00e1\u0159ova kobyla…\u201d? \ud83d\ude42 Mus\u00edm se p\u0159iznat, \u017ee n\u00e1\u0161 marketing od za\u010d\u00e1tku stoj\u00ed na word of mouth. Tak\u017ee si to lidi mezi sebou \u0159eknou a takhle se o n\u00e1s dozv\u00eddaj\u00ed. \u010cas od \u010dasu zaplat\u00edme p\u0159\u00edsp\u011bvek na Facebooku, nebo n\u011bkde p\u0159edn\u00e1\u0161\u00edm. A to je cel\u00e9.<\/p>\n

<\/p>\n

Filip Podstavec<\/a> (30) \"filip<\/h2>\n

Jeden z nejv\u011bt\u0161\u00edch \u010desk\u00fdch odborn\u00edk\u016f na technick\u00e9 SEO a link building. Je zakladatelem online n\u00e1stroje Marketing Miner<\/a>, kter\u00fd pom\u00e1h\u00e1 online market\u00e9r\u016fm z\u00edsk\u00e1vat data, pot\u0159ebn\u00e1 pro jejich ka\u017edodenn\u00ed pr\u00e1ci. N\u00e1stroj se chyst\u00e1 roz\u0161\u00ed\u0159it i do zahrani\u010d\u00ed. Jako jedin\u00fd \u010cech p\u0159edn\u00e1\u0161el na Marketing Festivalu.<\/a> Miluje MacGyvera, Hv\u011bzdnou br\u00e1nu a \u010cerven\u00e9ho trpasl\u00edka. Jeho \u017eivotn\u00ed motto je „To get what you want in your life, help many other people get what they want<\/em>.“<\/p>\n","protected":false},"excerpt":{"rendered":"

„Do konce roku chceme prorazit i v zahrani\u010d\u00ed“, \u0159\u00edk\u00e1 Filip Podstavec, uzn\u00e1van\u00fd online market\u00e9r a zakladatel \u00fasp\u011b\u0161n\u00e9ho start upu Marketing Miner. N\u00e1stroj na z\u00edsk\u00e1v\u00e1n\u00ed dat si z\u00edskal velkou oblibu a je jedn\u00edm z nejpou\u017e\u00edvan\u011bj\u0161\u00edch<\/p>\n","protected":false},"author":8,"featured_media":4055,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18],"tags":[],"coauthors":[13],"class_list":["post-4032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pripadove-studie-rozhovory-gopay"],"acf":[],"yoast_head":"\nFilip Podstavec: Posl\u00e1n\u00edm Marketing Mineru je usnadnit lidem pr\u00e1ci | GoPay blog<\/title>\n<meta name=\"description\" content=\"Jak vznikl Marketing Miner, nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed \u010desk\u00fd n\u00e1stroj na z\u00edsk\u00e1v\u00e1n\u00ed dat? 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