{"id":3923,"date":"2018-02-22T14:17:40","date_gmt":"2018-02-22T13:17:40","guid":{"rendered":"https:\/\/blog.gopay.com\/?p=3923"},"modified":"2023-08-30T13:04:29","modified_gmt":"2023-08-30T11:04:29","slug":"jak-jsme-nase-obchodniky-naucili-delat-seo-pro-e-shop","status":"publish","type":"post","link":"https:\/\/www.gopay.com\/blog\/jak-jsme-nase-obchodniky-naucili-delat-seo-pro-e-shop\/","title":{"rendered":"Jak jsme na\u0161e obchodn\u00edky nau\u010dili d\u011blat SEO pro e-shop"},"content":{"rendered":"<p>M\u00e1me za sebou dal\u0161\u00ed Online d\u00edlnu GoPay.<\/p>\n<p>Konala se 16.2. v Praze a se\u0161la se na n\u00ed stovka obchodn\u00edk\u016f GoPay, kte\u0159\u00ed se cht\u011bli nau\u010dit nov\u00e9 v\u011bci a posunout tak sv\u016fj byznys d\u00e1l.<\/p>\n<p><!--more--><\/p>\n<p>Co v\u0161echno se nau\u010dili, jak se jim akce l\u00edbila a jak\u00e1 jsou nejbizarn\u011bj\u0161\u00ed kl\u00ed\u010dov\u00e1 slova, kter\u00e1 lid\u00e9 hledaj\u00ed na \u010desk\u00e9m internetu?<\/p>\n\n<h2>Jak d\u011blat SEO pro e-shop?<\/h2>\n<p>T\u00e9matem Online d\u00edlny bylo SEO. P\u0159esn\u011bji to, jak d\u011blat SEO pro e-shop.<\/p>\n<p>P\u0159edn\u00e1\u0161ej\u00edc\u00edm byl fantastick\u00fd Pavel Pajkrt z <a href=\"http:\/\/www.h1.cz\/\" target=\"_blank\" rel=\"noopener noreferrer\">digit\u00e1ln\u00ed agentury H1<\/a>, kter\u00fd sv\u00fdm strhuj\u00edc\u00edm v\u00fdkonem uhranul v\u0161echny p\u0159\u00edtomn\u00e9 v s\u00e1le.<\/p>\n<p><img decoding=\"async\" class=\"alignleft wp-image-3934 size-full\" src=\"https:\/\/blog.gopay.com\/wp-content\/uploads\/2018\/02\/045_2DS9256_cs6_sRGB.jpg\" alt=\"online d\u00edlna gopay\" width=\"1600\" height=\"1031\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2018\/02\/045_2DS9256_cs6_sRGB.jpg 1600w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2018\/02\/045_2DS9256_cs6_sRGB-300x193.jpg 300w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2018\/02\/045_2DS9256_cs6_sRGB-768x495.jpg 768w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2018\/02\/045_2DS9256_cs6_sRGB-1024x660.jpg 1024w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2018\/02\/045_2DS9256_cs6_sRGB-610x393.jpg 610w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>Pavel na\u0161e \u00fa\u010dastn\u00edky provedl oblast\u00ed SEO od z\u00e1klad\u016f &#8211; vysv\u011btlil, pro\u010d je d\u016fle\u017eit\u00e9 pro e-shop, v \u010dem se li\u0161\u00ed od placen\u00fdch kampan\u00ed, kter\u00e9 str\u00e1nky byste m\u011bli indexovat, kdy\u017e m\u00e1te e-shop a kter\u00e9 naopak ne.<\/p>\n<p>V\u00edte nap\u0159\u00edklad, podle \u010deho Google vyhodnot\u00ed, \u017ee je web m\u00e9n\u011b kvalitn\u00ed?<\/p>\n<p>Pokud lid\u00e9 z webu odch\u00e1zej\u00ed tak, \u017ee kliknou na tla\u010d\u00edtko Zp\u011bt, Google takov\u00fd web vyhodnot\u00ed jako m\u00e9n\u011b kvalitn\u00ed a nebude jej \u0159adit na prvn\u00ed p\u0159\u00ed\u010dky v organick\u00e9m vyhled\u00e1v\u00e1n\u00ed.<\/p>\n<p><img decoding=\"async\" class=\"alignleft wp-image-3945 size-full\" src=\"https:\/\/blog.gopay.com\/wp-content\/uploads\/2018\/02\/059_2DS9271_cs6_sRGB.jpg\" alt=\"online d\u00edlna gopay\" width=\"1600\" height=\"1018\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2018\/02\/059_2DS9271_cs6_sRGB.jpg 1600w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2018\/02\/059_2DS9271_cs6_sRGB-300x191.jpg 300w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2018\/02\/059_2DS9271_cs6_sRGB-768x489.jpg 768w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2018\/02\/059_2DS9271_cs6_sRGB-1024x652.jpg 1024w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2018\/02\/059_2DS9271_cs6_sRGB-610x388.jpg 610w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<h2>Jak zjistit, co chci, Carlo Vivari a jak se to d\u011bl\u00e1?<\/h2>\n<p>Pavel se pod\u011blil o sb\u00edrku nejbizarn\u011bj\u0161\u00edch kl\u00ed\u010dov\u00fdch slov, kter\u00e1 lid\u00e9 hledaj\u00ed na internetu a n\u00e1ramn\u011b tak v\u0161echny pobavil.<\/p>\n<p>N\u011bkter\u00e1 z nich m\u016f\u017eete vid\u011bt na fotce pod t\u00edmto textem. \u010c\u00edslo v z\u00e1vorce ud\u00e1v\u00e1 po\u010det hled\u00e1n\u00ed za m\u011bs\u00edc na vyhled\u00e1va\u010di Google a Seznam dohromady.<\/p>\n<p>Mezi na\u0161e favority pat\u0159\u00ed &#8222;Jak zjistit, co chci&#8220;, nebo &#8222;Carlo Vivari&#8220;.<\/p>\n<p>Jestli i vy m\u00e1te v z\u00e1sob\u011b n\u011bjak\u00e1 vtipn\u00e1 a bizarn\u00ed kl\u00ed\u010dov\u00e1 slova, napi\u0161te n\u00e1m je do koment\u00e1\u0159\u016f. Nebo se s nimi m\u016f\u017eete pochlubit na&nbsp;<a href=\"https:\/\/twitter.com\/gopaycz\" target=\"_blank\" rel=\"noopener noreferrer\">Twitteru<\/a>&nbsp;&#8211; pou\u017eijte hashtag <strong>#bizzarekeywords<\/strong> &#8211; ud\u011bl\u00e1te tak Pavlovi radost.<\/p>\n<p><img decoding=\"async\" class=\"alignright wp-image-3927 size-full\" src=\"https:\/\/blog.gopay.com\/wp-content\/uploads\/2018\/02\/IMG_20180216_120426.jpg\" alt=\"online d\u00edlna gopay\" width=\"2448\" height=\"3264\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2018\/02\/IMG_20180216_120426.jpg 2448w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2018\/02\/IMG_20180216_120426-225x300.jpg 225w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2018\/02\/IMG_20180216_120426-768x1024.jpg 768w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2018\/02\/IMG_20180216_120426-610x813.jpg 610w\" sizes=\"(max-width: 2448px) 100vw, 2448px\" \/><\/p>\n<h2>Doprovodn\u00fd program a networking<\/h2>\n<p>Sou\u010d\u00e1st\u00ed akce byl i doprovodn\u00fd program. \u00da\u010dastn\u00edci se tak mohli t\u011b\u0161it na p\u0159edstaven\u00ed n\u00e1stroje <a href=\"https:\/\/www.collabim.cz\/\" target=\"_blank\" rel=\"noopener noreferrer\">Collabim<\/a> &#8211; nejpou\u017e\u00edvan\u011bj\u0161\u00edho n\u00e1stroje v \u010cech\u00e1ch. Vedle toho se dozv\u011bd\u011bli n\u011bco o vyhodnocov\u00e1n\u00ed dat v n\u00e1stroji Power BI, nebo si mohli zasout\u011b\u017eit o ro\u010dn\u00ed pou\u017e\u00edv\u00e1n\u00ed aplikace <a href=\"https:\/\/www.getbeyond.io\/cs\/\" target=\"_blank\" rel=\"noopener noreferrer\">Beyond<\/a> zdarma.<\/p>\n<h2>Co na Online d\u00edlnu \u0159\u00edkaj\u00ed \u00fa\u010dastn\u00edci?<\/h2>\n<blockquote>\n<p style=\"text-align: right;\"><em><span style=\"color: #000000;\">&#8222;Akce byla perfektn\u011b zorganizovan\u00e1 a p\u0159edn\u00e1\u0161ej\u00edc\u00ed se projevil jako opravdov\u00fd machr ve sv\u00e9m oboru i v um\u011bn\u00ed p\u0159edn\u00e9st a vysv\u011btlit sv\u00e9 my\u0161lenky poslucha\u010d\u016fm. Moc p\u011bkn\u00e1 akce. D\u00edky moc.&#8220;<\/span><\/em><br \/>\n<em><span style=\"color: #000000;\"> Pavel Z\u00e1ruba<\/span><\/em><\/p>\n<p style=\"text-align: right;\"><span style=\"color: #000000;\"><em>&#8222;Online d\u00edlna mi pomohla vysv\u011btlit spoustu souvislost\u00ed spojen\u00fdch se SEO.&#8220;<\/em><\/span><br \/>\n<span style=\"color: #000000;\"><em> Ji\u0159\u00ed N\u00e1dvorn\u00edk<\/em><\/span><\/p>\n<p style=\"text-align: right;\"><em><span style=\"color: #000000;\">&#8222;Pavel Pajkrt byl skv\u011bl\u00fd, jeho pr\u00e1ce byla profesion\u00e1ln\u00ed, pod\u00e1n\u00ed poutav\u00e9 a z\u00e1\u017eivn\u00e9. R\u00e1di se op\u011bt n\u011bkdy z\u00fa\u010dastn\u00edme podobn\u00e9 Online d\u00edlny v budoucnu.&#8220;<\/span><\/em><br \/>\n<em><span style=\"color: #000000;\"> Karel Karmasin<\/span><\/em><\/p>\n<\/blockquote>\n<p><img decoding=\"async\" class=\"alignleft wp-image-3932 size-full\" src=\"https:\/\/blog.gopay.com\/wp-content\/uploads\/2018\/02\/090_2DS9291_cs6_sRGB.jpg\" alt=\"online d\u00edlna gopay\" width=\"1600\" height=\"1092\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2018\/02\/090_2DS9291_cs6_sRGB.jpg 1600w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2018\/02\/090_2DS9291_cs6_sRGB-300x205.jpg 300w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2018\/02\/090_2DS9291_cs6_sRGB-768x524.jpg 768w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2018\/02\/090_2DS9291_cs6_sRGB-1024x699.jpg 1024w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2018\/02\/090_2DS9291_cs6_sRGB-610x416.jpg 610w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignleft wp-image-3936 size-full\" src=\"https:\/\/blog.gopay.com\/wp-content\/uploads\/2018\/02\/028_D3S1042_cs6_sRGB-1.jpg\" alt=\"online d\u00edlna gopay\" width=\"1600\" height=\"1006\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2018\/02\/028_D3S1042_cs6_sRGB-1.jpg 1600w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2018\/02\/028_D3S1042_cs6_sRGB-1-300x189.jpg 300w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2018\/02\/028_D3S1042_cs6_sRGB-1-768x483.jpg 768w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2018\/02\/028_D3S1042_cs6_sRGB-1-1024x644.jpg 1024w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2018\/02\/028_D3S1042_cs6_sRGB-1-610x384.jpg 610w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignleft wp-image-3940 size-full\" src=\"https:\/\/blog.gopay.com\/wp-content\/uploads\/2018\/02\/071_2DS9276_cs6_sRGB.jpg\" alt=\"online d\u00edlna gopay\" width=\"1600\" height=\"1001\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2018\/02\/071_2DS9276_cs6_sRGB.jpg 1600w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2018\/02\/071_2DS9276_cs6_sRGB-300x188.jpg 300w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2018\/02\/071_2DS9276_cs6_sRGB-768x480.jpg 768w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2018\/02\/071_2DS9276_cs6_sRGB-1024x641.jpg 1024w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2018\/02\/071_2DS9276_cs6_sRGB-610x382.jpg 610w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignleft wp-image-3941 size-full\" src=\"https:\/\/blog.gopay.com\/wp-content\/uploads\/2018\/02\/014_2DS9217_cs6_sRGB-1.jpg\" alt=\"\" width=\"1600\" height=\"1099\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2018\/02\/014_2DS9217_cs6_sRGB-1.jpg 1600w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2018\/02\/014_2DS9217_cs6_sRGB-1-300x206.jpg 300w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2018\/02\/014_2DS9217_cs6_sRGB-1-768x528.jpg 768w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2018\/02\/014_2DS9217_cs6_sRGB-1-1024x703.jpg 1024w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2018\/02\/014_2DS9217_cs6_sRGB-1-610x419.jpg 610w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<h2>O \u010dem bude p\u0159\u00ed\u0161t\u00ed Online d\u00edlna?<\/h2>\n<p>Tak to je zat\u00edm ve hv\u011bzd\u00e1ch.<\/p>\n<p>T\u00e9ma \u0161kolen\u00ed si ur\u010duj\u00ed \u00fa\u010dastn\u00edci sami &#8211; podle toho, o jak\u00e9 maj\u00ed nejv\u00edce z\u00e1jem. Ve h\u0159e jsou t\u00e9mata jako obsahov\u00fd marketing, reklama na soci\u00e1ln\u00edch s\u00edt\u00edch, optimalizace konverzn\u00edho pom\u011bru nebo remarketing.<\/p>\n<p>Ka\u017edop\u00e1dn\u011b informace o dal\u0161\u00edm \u0161kolen\u00ed GoPay najdete na <a href=\"https:\/\/www.gopay.com\/cs\/online-dilna.html\" target=\"_blank\" rel=\"noopener noreferrer\">webu Online d\u00edlny<\/a>.<br \/>\nPS: V\u00edce fotek z Online d\u00edlny najdete na na\u0161em <a href=\"https:\/\/www.facebook.com\/pg\/gopay.cz\/photos\/?tab=album&amp;album_id=10157181324379937\" target=\"_blank\" rel=\"noopener noreferrer\">Facebooku<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00e1me za sebou dal\u0161\u00ed Online d\u00edlnu GoPay. Konala se 16.2. v Praze a se\u0161la se na n\u00ed stovka obchodn\u00edk\u016f GoPay, kte\u0159\u00ed se cht\u011bli nau\u010dit nov\u00e9 v\u011bci a posunout tak sv\u016fj byznys d\u00e1l.<\/p>\n","protected":false},"author":8,"featured_media":3957,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"coauthors":[13],"class_list":["post-3923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-online-podnikani"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak jsme na\u0161e obchodn\u00edky nau\u010dili d\u011blat SEO pro e-shop | GoPay blog<\/title>\n<meta name=\"description\" content=\"Jak d\u011blat SEO pro e-shop bylo t\u00e9ma dal\u0161\u00ed Online d\u00edlny GoPay. Online d\u00edlna GoPay je celodenn\u00ed \u0161kolen\u00ed s expertem na online marketing a za zlomek b\u011b\u017en\u00e9 ceny.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gopay.com\/blog\/jak-jsme-nase-obchodniky-naucili-delat-seo-pro-e-shop\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak jsme na\u0161e obchodn\u00edky nau\u010dili d\u011blat SEO pro e-shop | GoPay blog\" \/>\n<meta property=\"og:description\" content=\"Jak d\u011blat SEO pro e-shop bylo t\u00e9ma dal\u0161\u00ed Online d\u00edlny GoPay. 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