{"id":3646,"date":"2017-12-21T09:23:28","date_gmt":"2017-12-21T08:23:28","guid":{"rendered":"https:\/\/blog.gopay.com\/?p=3646"},"modified":"2023-08-30T13:33:54","modified_gmt":"2023-08-30T11:33:54","slug":"jaky-byl-rok-2017-v-gopay","status":"publish","type":"post","link":"https:\/\/www.gopay.com\/blog\/jaky-byl-rok-2017-v-gopay\/","title":{"rendered":"Jak\u00fd byl rok 2017 v GoPay?"},"content":{"rendered":"

Zanedlouho se rozlou\u010d\u00edme s leto\u0161n\u00edm rokem a p\u0159iv\u00edt\u00e1me ten nov\u00fd.<\/p>\n

Nast\u00e1v\u00e1 ide\u00e1ln\u00ed doba ohl\u00e9dnout se a p\u0159ipomenout si, jak\u00fd ten rok vlastn\u011b byl.<\/p>\n

Co se n\u00e1m letos nejv\u00edc povedlo a na co jsme py\u0161n\u00ed?<\/p>\n

P\u0159ipravili jsme pro v\u00e1s p\u0159ehled toho nejd\u016fle\u017eit\u011bj\u0161\u00edho, co se v GoPay za leto\u0161n\u00ed rok odehr\u00e1lo.<\/p>\n

<\/p>\n\n

Leden<\/h2>\n

Bijeme se za spr\u00e1vn\u00fd \u010das odesl\u00e1n\u00ed datov\u00e9 zpr\u00e1vy do EET<\/h3>\n

Jen co za\u010dal rok 2017, u\u017e jsme m\u011bli po\u0159\u00e1dn\u011b napilno.<\/p>\n

\u010cesk\u00e1 e-commerce byla nas\u00e1kl\u00e1 t\u00e9matem EET a vedly se v\u00e1\u0161niv\u00e9 diskuze, zda bezhotovostn\u00ed platby dostanou v\u00fdjimku \u010di nikoliv. V lednu se v\u0161ak potvrdilo, \u017ee i bezhotovostn\u00ed platby v e-shopech budou spadat do evidence EET.<\/p>\n

Na konci ledna jsme se vydali na konferenci od APEKu, kde jsme debatovali o tom, kdy nast\u00e1v\u00e1 ten spr\u00e1vn\u00fd \u010das pro odesl\u00e1n\u00ed tr\u017eby do EET. Poda\u0159ilo se n\u00e1m finan\u010dn\u00ed spr\u00e1vu p\u0159esv\u011bd\u010dit, \u017ee by se tak m\u011blo d\u00edt a\u017e po zaplacen\u00ed objedn\u00e1vky. V p\u016fvodn\u00edm n\u00e1vrhu toti\u017e st\u00e1lo, \u017ee by se informace o tr\u017eb\u011b m\u011bla pos\u00edlat ihned po vyvol\u00e1n\u00ed platebn\u00ed br\u00e1ny, co\u017e je nesmysl.<\/p>\n

\u00danor<\/h2>\n

Lad\u00edme EET<\/h3>\n

V \u00fanoru jsme intenzivn\u011b makali na tom, aby na\u0161i obchodn\u00edci nez\u016fstali po\u010d\u00e1tkem b\u0159ezna na suchu a mohli tak tr\u017eby spr\u00e1vn\u011b evidovat.<\/p>\n

O tom, jak napojen\u00ed na EET bude vypadat, jsme psali \u010dl\u00e1nky<\/a>. Denn\u011b jsme dost\u00e1vali stovky dotaz\u016f ohledn\u011b fungov\u00e1n\u00ed EET.<\/p>\n

\"GoPay<\/p>\n

B\u0159ezen<\/h2>\n

Pom\u00e1h\u00e1me e-shop\u016fm s EET<\/h3>\n

V b\u0159eznu jsme spustili fin\u00e1ln\u00ed propojen\u00ed do EET.<\/p>\n

Rozhodli jsme se slu\u017ebu nab\u00edzet zdarma a tak to tak\u00e9 z\u016fstalo.<\/p>\n

K na\u0161emu velk\u00e9mu p\u0159ekvapen\u00ed jsme minul\u00fd t\u00fdden zjistili, \u017ee \u00dastavn\u00ed soud zru\u0161il povinnost<\/a> evidovat i bezhotovostn\u00ed platby. U\u017e to tak\u00e9 v\u00edte?<\/p>\n

Duben<\/h2>\n

Spou\u0161t\u00edme nov\u00fd web<\/h3>\n

Tak dlouho jsme mluvili o novink\u00e1ch a redesignu zna\u010dky, a\u017e jsme si nad\u011blili men\u0161\u00ed d\u00e1rek – nov\u00fd web<\/a>.<\/p>\n

P\u0159i\u0161el na sv\u011bt v pr\u016fb\u011bhu dubna a hned n\u00e1m za\u010dal d\u011blat obrovskou radost.<\/p>\n

Je p\u0159ehledn\u011bj\u0161\u00ed ne\u017e ten p\u0159edchoz\u00ed a najdete na n\u011bm v\u0161echny d\u016fle\u017eit\u00e9 informace.<\/p>\n

\"\"<\/p>\n

Kv\u011bten<\/h2>\n

Poskytli jsme rozhovor serveru Pen\u00edze<\/h3>\n

Server Pen\u00edze.cz vyzpov\u00eddal Michala Babou\u010dka, CEO GoPay. Michal se v rozhovoru sv\u011b\u0159il, jak se dostal do sv\u011bta finan\u010dn\u00edch technologi\u00ed, jak\u00e9 platebn\u00ed metody si \u010ce\u0161i obl\u00edbili nebo co chyst\u00e1 pl\u00e1novan\u00e1 sm\u011brnice PSD2. Rozhovor si m\u016f\u017eete p\u0159e\u010d\u00edst zde<\/a>.<\/p>\n

\"\"<\/p>\n

\u010cerven<\/h2>\n

Zm\u011b\u0159ili jsme konverzn\u00ed v\u00fdkon inline a redirect varianty platebn\u00ed br\u00e1ny<\/h3>\n

Dlouho n\u00e1s zaj\u00edmalo, jak si v konverzn\u00edm pom\u011bru vede inline a redirect br\u00e1na.<\/p>\n

Vzali jsme vzorek 5 milion\u016f plateb a zkoumali jsme, u kter\u00e9 varianty je pravd\u011bpodobn\u011bj\u0161\u00ed, \u017ee z\u00e1kazn\u00edci platbu dokon\u010d\u00ed.<\/p>\n

A jak to dopadlo?<\/p>\n

Uk\u00e1zalo se, \u017ee inline varianta je o 9,3 procenta \u00fasp\u011b\u0161n\u011bj\u0161\u00ed<\/a>. Zkr\u00e1tka necel\u00fdch 10 procent z\u00e1kazn\u00edk\u016f dokon\u010d\u00ed platbu \u010dast\u011bji, kdy\u017e nejsou p\u0159esm\u011brov\u00e1ni z e-shopu pry\u010d, ale z\u016fst\u00e1vaj\u00ed na jeho str\u00e1nce po celou dobu placen\u00ed.<\/p>\n

Za\u010d\u00edn\u00e1me publikovat na blogu ka\u017ed\u00fd t\u00fdden<\/h3>\n

Kdo nic nep\u00ed\u0161e, jakoby nebyl.<\/p>\n

Cht\u011bli jsme na\u0161im obchodn\u00edk\u016fm dop\u0159\u00e1t ka\u017ed\u00fd t\u00fdden dobr\u00e9 \u010dtivo. Proto jsme za\u010dali n\u00e1\u0161 blog <\/a>v\u00edc ope\u010dov\u00e1vat a publikovat ka\u017ed\u00fd t\u00fdden.<\/p>\n

P\u00ed\u0161eme o tom, co je ve sv\u011bt\u011b online plateb nov\u00e9ho, na \u010dem zrovna pracujeme, nebo rad\u00edme e-shop\u016fm.<\/p>\n

\u010cervenec<\/h2>\n

Podruh\u00e9 jsme obh\u00e1jili status PCI DSS Level 1<\/h3>\n

Pro\u0161li jsme recertifikac\u00ed PCI DSS<\/a>, nejp\u0159\u00edsn\u011bj\u0161\u00edch bezpe\u010dnostn\u00edch po\u017eadavk\u016f kartov\u00fdch asociac\u00ed v sektoru platebn\u00edch karet.<\/p>\n

Nejvy\u0161\u0161\u00ed status jsme podruh\u00e9 \u00fasp\u011b\u0161n\u011b obh\u00e1jili.<\/p>\n

\"\"<\/p>\n

Zve\u0159ej\u0148ujeme p\u0159\u00edpadov\u00e9 studie<\/h3>\n

V l\u00e9t\u011b se na na\u0161em webu objevila nov\u00e1 sekce s n\u00e1zvem P\u0159\u00edpadov\u00e9 studie<\/a>.<\/p>\n

Najdete v n\u00ed nejen srovn\u00e1n\u00ed inline vs. redirect, ale i to, jak jsme dok\u00e1zali propojit fakturu s online platbou. Odte\u010f se z\u00e1kazn\u00edk\u016fm GoMobil plat\u00ed snadn\u011bji a nedoch\u00e1z\u00ed u nich k pr\u016ftah\u016fm se zaplacen\u00edm faktury.<\/p>\n

\"\"<\/p>\n

Srpen<\/h2>\n

Vyd\u00e1v\u00e1me se do sv\u011bta<\/h3>\n

Projet cel\u00fd sv\u011bt za 80 dn\u00ed ur\u010dit\u011b nepl\u00e1nujeme. Chceme ale, aby do 3 let s n\u00e1mi platila cel\u00e1 st\u0159edn\u00ed a v\u00fdchodn\u00ed Evropa online.<\/p>\n

A proto\u017ee jsme si Slovensko od\u0161krtli u\u017e p\u0159ed 3 lety, bylo na\u010dase zase n\u011bkam vyrazit.<\/p>\n

Vybrali jsme si sousedn\u00ed Polsko a d\u00e1le tak\u00e9 Ma\u010farsko. U Ma\u010far\u016f jsme se spojili s tam\u011bj\u0161\u00ed pobo\u010dkou \u010desk\u00e9ho dodavatele e-shopov\u00fdch \u0159e\u0161en\u00ed Bohemiasoft. V Polsku jsme to rozjeli smlouvami s des\u00edtkami bank, a tak nab\u00edz\u00edme 32 online tla\u010d\u00edtek. Pol\u00e1ci online tla\u010d\u00edtk\u016fm dychtiv\u011b fand\u00ed – je to jejich neojbl\u00edben\u011bj\u0161\u00ed platebn\u00ed metoda.<\/p>\n

P\u0159id\u00e1v\u00e1me nov\u00e9 jazyky br\u00e1ny<\/h3>\n

Kdo chce jezdit po sv\u011bt\u011b, mus\u00ed um\u011bt ciz\u00ed jazyky.<\/p>\n

Proto jsme hodn\u011b pilovali a na sklonku l\u00e9ta um\u011bla na\u0161e platebn\u00ed br\u00e1na plynn\u011b dal\u0161\u00ed 3 jazyky – rumunsky, bulharsky a chorvatsky.<\/p>\n

Z\u00e1\u0159\u00ed<\/h2>\n

Vystupujeme na ShopCampu<\/h3>\n

V z\u00e1\u0159\u00ed jsme si vzali do ruky mikrofon a publikum ShopCampu jsme zasv\u011btili do taj\u016f inline platebn\u00ed br\u00e1ny a konverz\u00ed.<\/p>\n

Jestli jste na ShopCampu nebyli, nezoufejte. Z\u00e1znam z p\u0159edn\u00e1\u0161ky si m\u016f\u017eete pustit zde<\/a>.<\/p>\n

\"\"<\/p>\n

P\u0159id\u00e1v\u00e1me dal\u0161\u00ed m\u011bny<\/h3>\n

V z\u00e1\u0159\u00ed jsme vedle chytr\u00e9ho pov\u00edd\u00e1n\u00ed za\u010dali procesovat dal\u0161\u00ed m\u011bny. Nov\u00e9 m\u011bny zapadaj\u00ed do konceptu zahrani\u010dn\u00ed strategie, a tak nep\u0159ekvap\u00ed, \u017ee jsme p\u0159idali rumunsk\u00e9 lei, bulharsk\u00e9 leva a chorvatsk\u00e9 kuny.<\/p>\n

\u0158\u00edjen<\/h2>\n

Po\u0159\u00e1d\u00e1me prvn\u00ed Online d\u00edlnu<\/h3>\n

V \u0159\u00edjnu jsme se potkali s 50 obchodn\u00edky GoPay na celodenn\u00edm \u0161kolen\u00ed PPC kampan\u00ed s n\u00e1zvem Online d\u00edlna<\/a>.<\/p>\n

Dostali jsme p\u011bknou v\u00e1rku nad\u0161en\u00fdch a pozitivn\u00edch ohlas\u016f<\/a>, za kter\u00e9 moc d\u011bkujeme a v\u00e1\u017e\u00edme si jich.<\/p>\n

Co se na\u0161i \u00fa\u010dastn\u00edci o PPC dozv\u011bd\u011bli m\u016f\u017eete vid\u011bt ve videu<\/a>.<\/p>\n

\"online<\/p>\n

m\u00e1me nov\u00e9 online tla\u010d\u00edtko<\/h3>\n

V \u0159\u00edjnu jsme nab\u00eddku platebn\u00edch metod o n\u011bco roz\u0161\u00ed\u0159ili.<\/p>\n

P\u0159idali jsme nov\u00e9 online tla\u010d\u00edtko – UniCredit Bank.<\/p>\n

Listopad<\/h2>\n

Nov\u00e1 funkce v API<\/h3>\n

U\u017e n\u011bjak\u00fd ten p\u00e1tek nab\u00edz\u00edme mo\u017enost, kdy obchodn\u00edk m\u016f\u017ee platbu tzv. p\u0159edautorizovat, a t\u00edm p\u00e1dem blokovat.<\/p>\n

Nov\u011b obchodn\u00edci mohou t\u00edmto zp\u016fsobem blokovat nam\u00edsto cel\u00e9 platby jej\u00ed \u010d\u00e1st.<\/p>\n

Jak to funguje a k \u010demu je to dobr\u00e9? \u010ct\u011bte \u010dl\u00e1nek zde<\/a>.<\/p>\n

Prosinec<\/h2>\n

Upravujeme HR str\u00e1nku<\/h3>\n

V oblasti lidsk\u00fdch zdroj\u016f jsme se posunuli zase o n\u011bco d\u00e1l.<\/p>\n

Nat\u00e1\u010deli jsme video se zam\u011bstnanci, fotili jsme se, po\u0159\u00eddili firemn\u00ed knihovnu a tak\u00e9 jsme upravili na\u0161\u00ed HR str\u00e1nku<\/a>. Mrkn\u011bte na ni, pr\u00e1v\u011b hled\u00e1me nov\u00e9 kolegy do t\u00fdmu.<\/p>\n

\"jobs<\/p>\n

<\/p>\n

Co chyst\u00e1me na rok 2018?<\/h2>\n

V leto\u0161n\u00edm roce jsme krom\u011b v\u00fd\u0161e zm\u00edn\u011bn\u00e9ho pracovali i na produktov\u00fdch novink\u00e1ch.<\/p>\n

I kdy\u017e nechceme bli\u017e\u0161\u00ed podrobnosti zat\u00edm troubit do sv\u011bta, n\u011bco m\u00e1lo v\u00e1m p\u0159ece jen prozrad\u00edme:<\/p>\n

    \n
  • V prvn\u00ed polovin\u011b roku \u010dek\u00e1 p\u0159ekvapen\u00ed na v\u0161echny, kdo s n\u00e1mi plat\u00ed p\u0159es mobil.<\/li>\n
  • Chyst\u00e1me se trochu p\u0159ikr\u00e1\u0161lit, a tak budeme upravovat na\u0161e logo a s n\u00edm souvisej\u00edc\u00ed vizu\u00e1l zna\u010dky.<\/li>\n
  • A v neposledn\u00ed \u0159ad\u011b pot\u011b\u0161\u00edme ty z v\u00e1s, kdo cht\u011bj\u00ed p\u0159ij\u00edmat platby p\u0159es GoPay nejen online.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

    Zanedlouho se rozlou\u010d\u00edme s leto\u0161n\u00edm rokem a p\u0159iv\u00edt\u00e1me ten nov\u00fd. Nast\u00e1v\u00e1 ide\u00e1ln\u00ed doba ohl\u00e9dnout se a p\u0159ipomenout si, jak\u00fd ten rok vlastn\u011b byl. Co se n\u00e1m letos nejv\u00edc povedlo a na co jsme py\u0161n\u00ed? P\u0159ipravili jsme pro v\u00e1s p\u0159ehled toho nejd\u016fle\u017eit\u011bj\u0161\u00edho, co se v GoPay za leto\u0161n\u00ed rok odehr\u00e1lo.<\/p>\n","protected":false},"author":8,"featured_media":3665,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"coauthors":[13],"class_list":["post-3646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktuality-novinky-platebni-brana-gopay"],"acf":[],"yoast_head":"\nJak\u00fd byl rok 2017 v GoPay? | GoPay blog<\/title>\n<meta name=\"description\" content=\"Rok 2017 se pomalu ch\u00fdl\u00ed ke konci, a tak je \u010das na kr\u00e1tk\u00e9 ohl\u00e9dnut\u00ed. P\u0159ipravili jsme seznam v\u011bc\u00ed, kter\u00e9 se n\u00e1m letos v GoPay povedly a m\u00e1me z nich radost.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gopay.com\/blog\/jaky-byl-rok-2017-v-gopay\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak\u00fd byl rok 2017 v GoPay?\" \/>\n<meta property=\"og:description\" content=\"Rok 2017 se pomalu ch\u00fdl\u00ed ke konci, a tak je \u010das na kr\u00e1tk\u00e9 ohl\u00e9dnut\u00ed. 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