{"id":3623,"date":"2017-12-14T14:46:06","date_gmt":"2017-12-14T13:46:06","guid":{"rendered":"https:\/\/blog.gopay.com\/?p=3623"},"modified":"2025-06-23T14:37:03","modified_gmt":"2025-06-23T12:37:03","slug":"petr-sigut-za-3-roky-chceme-mit-hlidacky-v-cele-stredni-evrope","status":"publish","type":"post","link":"https:\/\/www.gopay.com\/blog\/petr-sigut-za-3-roky-chceme-mit-hlidacky-v-cele-stredni-evrope\/","title":{"rendered":"Petr \u0160igut: Za 3 roky chceme m\u00edt hl\u00edda\u010dky v cel\u00e9 st\u0159edn\u00ed Evrop\u011b"},"content":{"rendered":"

„Chceme lidem uk\u00e1zat, \u017ee je norm\u00e1ln\u00ed nechat si hl\u00eddat d\u011bti“, \u0159\u00edk\u00e1 Petr \u0160igut, spoluzakladatel a CEO Hl\u00edda\u010dky.cz<\/a>, nejv\u011bt\u0161\u00edho port\u00e1lu na hl\u00edd\u00e1n\u00ed d\u011bt\u00ed, opatrov\u00e1n\u00ed mazl\u00ed\u010dk\u016f, \u00faklid dom\u00e1cnosti a nov\u011b i hl\u00edd\u00e1n\u00ed senior\u016f.<\/strong><\/p>\n

<\/p>\n

O tom, jak se takov\u00e1 slu\u017eba buduje, na jak\u00e9 p\u0159ek\u00e1\u017eky nar\u00e1\u017e\u00ed sd\u00edlen\u00e1 ekonomika a pro\u010d nesleduje konkurenci vypr\u00e1v\u00ed Petr v rozhovoru s GoPay.<\/strong><\/p>\n

GoPay: Jak jste se jako student IT dostal k vybudov\u00e1n\u00ed projektu Hl\u00edda\u010dky, nejv\u011bt\u0161\u00ed port\u00e1l na hl\u00edd\u00e1n\u00ed d\u011bt\u00ed, mazl\u00ed\u010dk\u016f, senior\u016f a \u00faklid dom\u00e1cnosti?<\/strong><\/p>\n

Prvotn\u00ed impulsem bylo to, \u017ee jsem si p\u0159edstavil situaci, kdy budu m\u00edt jednou vlastn\u00ed d\u011bti a d\u011bv\u010de, kter\u00e9 bude m\u00edt tu sm\u016flu se mnou ot\u011bhotn\u011bt:). \u0158ekl jsem si, \u017ee bych necht\u011bl, aby moje \u017eena musela \u017e\u00edt v zajet\u00ed poz\u016fstatku komunistick\u00e9ho syst\u00e9mu, kdy matka z\u016fst\u00e1v\u00e1 doma n\u011bkolik let s d\u00edt\u011btem, je na v\u0161echno sama a unaven\u00e1. Tak jsem za\u010dal googlit, jestli n\u011bco podobn\u00e9ho existuje i u n\u00e1s. V\u0161ichni zn\u00e1me, jak to chod\u00ed v americk\u00fdch filmech – p\u0159ijde sle\u010dna babysitterka, pohl\u00edd\u00e1 d\u011bti a rodi\u010de si mohou zaj\u00edt t\u0159eba do kina, a tak. Zjistil jsem, \u017ee slu\u017eby na hl\u00edd\u00e1n\u00ed, kter\u00e9 jsem tenkr\u00e1t na\u0161el, byly v hrozn\u00e9m stavu, po\u0159\u00e1dn\u011b ani nefungovaly. M\u011bl jsem pocit, \u017ee bychom to zvl\u00e1dli ud\u011blat jinak a l\u00edp, p\u0159etavit cel\u00fd ten koncept do online sv\u011bta. Tak jsem oslovil sv\u00e9 dva kolegy Davida Hrachov\u00e9ho a Va\u0161ka Kunu, se kter\u00fdmi jsme nad zalo\u017een\u00edm byznysu uva\u017eovali u\u017e del\u0161\u00ed dobu. Kluky to zaujalo a \u0161li do toho po hlav\u011b se mnou navzdory tomu, \u017ee jsme o tomto segmentu moc nev\u011bd\u011bli.<\/p>\n

GoPay: M\u011bli jste na rozjezd pen\u00edze od investora, nebo jste v\u0161echno financovali sami? A jak se v\u00e1m da\u0159\u00ed byznys financovat dnes?<\/strong><\/p>\n

Dostali jsme od pra\u017esk\u00e9ho akceler\u00e1toru StartupYard 200 tis\u00edc korun, tak\u017ee o \u017e\u00e1dnou masivn\u00ed finan\u010dn\u00ed injekci ne\u0161lo, dnes ji\u017e d\u00e1vaj\u00ed investici v\u011bt\u0161\u00ed. Od t\u00e9 doby jsme se bavili s n\u011bkolika investory tady v \u010cesku, ale nakonec jsme do ni\u010deho ne\u0161li. St\u00e1le plat\u00ed, \u017ee je 90 procent firmy v ruk\u00e1ch zakladatel\u016f (Petr \u0160igut, David Hrachov\u00fd a V\u00e1clav Kuna, pozn. redaktora<\/em>). Pro n\u00e1s je prim\u00e1rn\u00ed, aby firma rostla z hlediska obratu a jednak si v\u00e1\u017e\u00edme svobody, co m\u00e1me. Nemus\u00edme se nikomu zpov\u00eddat, m\u016f\u017eeme to d\u011blat po sv\u00e9m. J\u00e1 bych um\u0159el, kdybych musel m\u011bs\u00ed\u010dn\u011b pos\u00edlat n\u011bkomu Excel tabulku s n\u011bjak\u00fdmi \u010d\u00edsly a on by n\u00e1m podle nich ur\u010doval, co m\u00e1me d\u011blat.<\/p>\n

\"hlidacky\"<\/p>\n

Petr \u0160igut a David Hrachov\u00fd (vpravo)\u00a0<\/em><\/p>\n

GoPay: V jak velk\u00e9m t\u00fdmu jste Hl\u00edda\u010dky budovali a v jak velk\u00e9m t\u00fdmu fungujete dnes?<\/strong><\/p>\n

Ze startu jsme na to byli jen my t\u0159i a vlastn\u011b dlouho jsme takhle fungovali. Jak jsme za\u010d\u00ednali organicky r\u016fst, nab\u00edrali jsme lidi podle toho, jak bylo t\u0159eba. Dneska m\u00e1me t\u00fdm 7 lid\u00ed a jsem za to hrozn\u011b r\u00e1d, \u017ee dok\u00e1\u017eeme fungovat v tak mal\u00e9m po\u010dtu. V\u017edycky se sna\u017e\u00edme naj\u00edt ty nejlep\u0161\u00ed lidi. \u00dasp\u011b\u0161n\u011b spolupracujeme s n\u011bkolika lidmi i na d\u00e1lku, t\u0159eba na v\u00fdkonnostn\u00ed marketing m\u00e1me skv\u011bl\u00e9ho kolegu tam od v\u00e1s z \u010cesk\u00fdch Bud\u011bjovic.<\/p>\n

GoPay: M\u011bli jste od za\u010d\u00e1tku n\u011bjak\u00fd vzor v zahrani\u010d\u00ed, kter\u00fd jste cht\u011bli p\u0159en\u00e9st na \u010desk\u00fd trh, nebo jste v\u0161echno stav\u011bli podle vlastn\u00ed p\u0159edstavy?<\/strong><\/p>\n

Ze za\u010d\u00e1tku jsme moc nev\u011bd\u011bli, co p\u0159esn\u011b chceme d\u011blat. Teprve kdy\u017e jsme za\u010dali n\u011bco tvo\u0159it, objevili jsme v Americe podobn\u00e9 startupy. Inspirace tam samoz\u0159ejm\u011b prob\u00edh\u00e1, ale po\u0159\u00e1d to pot\u0159ebujeme upravovat pro \u010desk\u00fd trh. Paradoxn\u011b bych \u0159ekl, \u017ee to m\u00e1me t\u011b\u017e\u0161\u00ed ne\u017e v Americe. Tam jsou lid\u00e9 na podobn\u00e9 slu\u017eby hodn\u011b zvykl\u00ed a jde jen o to se k nim dostat. U n\u00e1s jde sp\u00ed\u0161 o to lidi edukovat a p\u0159esv\u011bd\u010dit je, aby v\u016fbec m\u011bli z\u00e1jem o hl\u00edd\u00e1n\u00ed d\u011bt\u00ed.<\/p>\n

Nejl\u00e9pe funguje klasick\u00fd lidsk\u00fd p\u0159\u00edb\u011bh<\/strong><\/span><\/p><\/blockquote>\n

GoPay: Jak se v\u00e1m da\u0159\u00ed takovou osv\u011btu d\u011blat? Jak rodi\u010de reaguj\u00ed?<\/strong><\/p>\n

Podle m\u011b nejl\u00e9pe funguje klasick\u00fd lidsk\u00fd p\u0159\u00edb\u011bh. Kdy\u017e rodiny okolo v\u00e1s za\u010dnou nad\u0161en\u011b \u0159\u00edkat, \u017ee slu\u017ebu vyu\u017e\u00edvaj\u00ed a jsou s n\u00ed spokojen\u00ed, za\u010dne se to postupn\u011b nabalovat a lid\u00e9 si pak za\u010dnou myslet, \u017ee je to norm\u00e1ln\u00ed. Lid\u00e9 si doporu\u010duj\u00ed slu\u017ebu mezi sebou, a t\u00edm p\u00e1dem j\u00ed v\u011b\u0159\u00ed. To je vlastn\u011b nejlep\u0161\u00ed cesta, jakou jsme mohli zvolit.<\/p>\n

\"hlidacky\"<\/p>\n

GoPay: Jsou pro v\u00e1s kladn\u00e9 recenze naprosto kl\u00ed\u010dov\u00e9 p\u0159i budov\u00e1n\u00ed d\u016fv\u011bry?<\/strong><\/p>\n

Ano, \u0159ekl bych, \u017ee jsou. D\u016fv\u011bru ale trv\u00e1 vybudovat. Proces, kdy hl\u00edda\u010dka p\u0159ijde k v\u00e1m dom\u016f, sezn\u00e1m\u00ed se s d\u011btmi, v\u0161ichni si na sebe zvyknou a za\u010dne to fungovat je prost\u011b del\u0161\u00ed. \u010cas u n\u00e1s hraje obrovskou roli. Nefungujeme jako klasick\u00fd e-shop, kde si dneska objedn\u00e1te a z\u00edtra to m\u00e1te doma a hodnot\u00edte, jestli se v\u00e1m produkt l\u00edb\u00ed, nebo nel\u00edb\u00ed.<\/p>\n

GoPay: Hl\u00edda\u010dky vypadaj\u00ed jako slu\u017eba vhodn\u00e1 sp\u00ed\u0161 pro v\u011bt\u0161\u00ed m\u011bsta. Jak se v\u00e1m da\u0159\u00ed j\u00edt do region\u016f a men\u0161\u00edch m\u011bst?<\/strong><\/p>\n

V regionech se n\u00e1m da\u0159\u00ed hodn\u011b. Jsme nejv\u011bt\u0161\u00ed online slu\u017eba na hl\u00edd\u00e1n\u00ed d\u011bt\u00ed a d\u00edky integrovan\u00fdm map\u00e1m v na\u0161\u00ed aplikaci jsme schopni pokr\u00fdt i ty nejzapadlej\u0161\u00ed kouty republiky. Rodi\u010d si m\u016f\u017ee hl\u00edda\u010dky se\u0159adit podle vzd\u00e1lenosti a vybrat si z t\u011bch, co se nach\u00e1zej\u00ed nejbl\u00ed\u017e. Velk\u00e1 m\u011bsta pokryj\u00ed i okoln\u00ed satelity, tak\u017ee v podstat\u011b funguj\u00ed i sp\u00e1dov\u011b. V\u011bd\u011bli jsme, \u017ee spousta rodin bydl\u00ed v satelitech u velk\u00fdch m\u011bst, a proto jsme od za\u010d\u00e1tku cht\u011bli pojmout celou \u010ceskou republiku. Dneska je situace takov\u00e1, \u017ee byste m\u011bli naj\u00edt hl\u00edda\u010dku v jak\u00e9mkoliv kout\u011b republiky.<\/p>\n

GoPay: Va\u0161e slu\u017eba je zalo\u017een\u00e1 na placen\u00e9m \u010dlenstv\u00ed. Kolik plat\u00edc\u00edch u\u017eivatel\u016f dneska m\u00e1te?<\/strong><\/p>\n

Jsou to ni\u017e\u0161\u00ed desetitis\u00edce, kte\u0159\u00ed si \u010dlenstv\u00ed koupili a dlouhodob\u011b vyu\u017e\u00edvaj\u00ed. M\u011bs\u00ed\u010dn\u011b se n\u00e1m registruje 2 tis\u00edce nov\u00fdch rodin, co\u017e souvis\u00ed i s t\u00edm, \u017ee slu\u017ebu neust\u00e1le roz\u0161i\u0159ujeme. Za\u010d\u00ednali jsme s hl\u00edd\u00e1n\u00edm d\u011bt\u00ed, dneska tam m\u00e1me i hl\u00edd\u00e1n\u00ed mazl\u00ed\u010dk\u016f, \u00faklid dom\u00e1cnosti a ned\u00e1vno jsme spustili i hl\u00edd\u00e1n\u00ed senior\u016f.<\/p>\n

GoPay: O kter\u00e9 slu\u017eby maj\u00ed lid\u00e9 nejv\u011bt\u0161\u00ed z\u00e1jem?<\/strong><\/p>\n

Nejv\u011bt\u0161\u00ed penzum popt\u00e1vek tvo\u0159\u00ed hl\u00edd\u00e1n\u00ed d\u011bt\u00ed a \u00faklid dom\u00e1cnosti.<\/p>\n

GoPay: Kolik procent rodi\u010d\u016f \u010dlenstv\u00ed prodlu\u017euje? M\u00e1te sp\u00ed\u0161 jednor\u00e1zovky, nebo se v\u00e1m rodi\u010de opakovan\u011b vrac\u00ed?<\/strong><\/p>\n

M\u00e1me oboj\u00ed – jak jednor\u00e1zovky, tak vracej\u00edc\u00ed se u\u017eivatele. Rodi\u010de, kte\u0159\u00ed se vrac\u00ed, cht\u011bj\u00ed m\u00edt tu hl\u00edda\u010dku dlouhodob\u011b. To je vlastn\u011b ide\u00e1ln\u00ed stav – naj\u00edt si jednu. nebo dv\u011b hl\u00edda\u010dky, co perfektn\u011b zapadnou do rodiny a budou s rodinou spolupracovat dlouhodob\u011b. Pak se ale st\u00e1v\u00e1, \u017ee hl\u00edda\u010dky dlouhodob\u011b onemocn\u00ed, odjedou do zahrani\u010d\u00ed, vystuduj\u00ed nebo se provdaj\u00ed, a tak o n\u011b rodi\u010de p\u0159ijdou. Takov\u00ed rodi\u010de se k n\u00e1m vrac\u00ed a po\u0159izuj\u00ed \u010dlenstv\u00ed znova. Automaticky prodlu\u017eovan\u00e9 \u010dlenstv\u00ed vyu\u017e\u00edvaj\u00ed rodi\u010de, kte\u0159\u00ed jsou zvykl\u00ed pracovat s internetem, pou\u017e\u00edvaj\u00ed na\u0161e aplikace a v neposledn\u00ed \u0159ad\u011b cht\u011bj\u00ed vyu\u017e\u00edt benefitu v podob\u011b poji\u0161t\u011bn\u00ed na \u00faraz d\u00edt\u011bte.<\/p>\n

GoPay: Poji\u0161t\u011bn\u00edm d\u00edt\u011bte tedy motivujete rodi\u010de, aby \u010dlenstv\u00ed prodlu\u017eovali? Jak\u00e9 jsou dal\u0161\u00ed benefity?<\/strong><\/p>\n

Ano, tohle jednou z \u010dast\u00fdch motivac\u00ed. M\u00e1me smlouvu s \u010ceskou poji\u0161\u0165ovnou. Poji\u0161t\u011bn\u00ed je a\u017e do v\u00fd\u0161e 1 milionu korun. Mezi dal\u0161\u00ed v\u00fdhody \u010dlenstv\u00ed pat\u0159\u00ed i mo\u017enost hl\u00edda\u010dku rezervovat. Rodi\u010de tak nemusej\u00ed hl\u00edda\u010dk\u00e1m volat na mobil a riskovat, \u017ee jsou t\u0159eba ve \u0161kole a nejsou dostupn\u00e9. Takhle mohou rozhodit popt\u00e1vku mezi t\u0159eba 3 hl\u00edda\u010dky. Dneska jsou lid\u00e9 zvykl\u00ed vyu\u017e\u00edvat v\u00edc druh\u016f komunika\u010dn\u00edch kan\u00e1l\u016f na r\u016fzn\u00e9 v\u011bci.<\/p>\n

GoPay: Je \u010dlenstv\u00ed v\u00e1z\u00e1no na konkr\u00e9tn\u00ed slu\u017ebu?<\/strong><\/p>\n

\u010clenstv\u00ed plat\u00ed nap\u0159\u00ed\u010d v\u0161emi slu\u017ebami. Nechceme, aby za ka\u017edou jednotlivou slu\u017ebu museli lid\u00e9 platit zvl\u00e1\u0161\u0165. D\u00e1v\u00e1 to tak i smysl, nap\u0159. n\u011bkdo pot\u0159ebuje uklidit a k tomu ob\u010das vyven\u010dit psa. V t\u011bchto kombinac\u00edch je na\u0161e s\u00edla. Chceme, aby to ten u\u017eivatel m\u011bl co nejpohodln\u011bj\u0161\u00ed a v\u0161e v jednom.<\/p>\n

Nov\u00e9 slu\u017eby p\u0159id\u00e1v\u00e1me tak, abychom pojmuli cel\u00fd \u017eivotn\u00ed cyklus rodiny<\/h3>\n

GoPay: Ned\u00e1vno jste spustili hl\u00edd\u00e1n\u00ed senior\u016f. Jak\u00fd to m\u00e1 zat\u00edm ohlas? A pro\u010d jste se rozhodli za\u0159adit pr\u00e1v\u011b pro tuto slu\u017ebu do va\u0161eho portfolia?<\/strong><\/p>\n

V\u00edme, \u017ee hl\u00edd\u00e1n\u00ed senior\u016f bude extr\u00e9mn\u011b t\u011b\u017ek\u00e9 rozjet, je\u0161t\u011b n\u00e1ro\u010dn\u011bj\u0161\u00ed ne\u017e hl\u00edd\u00e1n\u00ed d\u011bt\u00ed, ale cht\u011bli jsme na\u0161e portfolio roz\u0161\u00ed\u0159it pr\u00e1v\u011b o tuto slu\u017ebu, kter\u00e1 se logicky nab\u00edzela. L\u00edb\u00ed se n\u00e1m \u0161k\u00e1la p\u0159\u00edb\u011bh\u016f. N\u011bkdo chce pomoci d\u011bdovi, kter\u00fd je smutn\u00fd po tom, co z\u016fstal s\u00e1m a pot\u0159ebuje pomoct nasb\u00edrat n\u011bjak\u00e9 ovoce na zahr\u00e1dce. Cht\u011bli jsme, aby rodina u n\u00e1s na\u0161la kompletn\u00ed p\u00e9\u010di, tak, jak vypad\u00e1 \u017eivotn\u00ed cyklus. Tak\u017ee t\u0159eba na za\u010d\u00e1tku je n\u011bkdo single a pot\u0159ebuje pohl\u00eddat psa, kdy\u017e jede na dovolenou, potom u\u017e m\u00e1 d\u011bti a pot\u0159ebuje hl\u00edd\u00e1n\u00ed, a nakonec m\u00e1 st\u00e1rnouc\u00ed rodi\u010de, se kter\u00fdmi chce pomoct. Takhle jsme to cht\u011bli cel\u00e9 zar\u00e1movat.<\/p>\n

\"hlidacky\"<\/p>\n

GoPay: Pl\u00e1nujete roz\u0161\u00ed\u0159en\u00ed i do e-shopu? Mohli byste prod\u00e1vat d\u011btsk\u00e9 oble\u010den\u00ed, pot\u0159eby pro mazl\u00ed\u010dky, apod.<\/strong><\/p>\n

M\u00e1me rozjednan\u00e9 n\u011bjak\u00e9 partnerstv\u00ed s e-shopy, v r\u00e1mci strategie n\u011bjak\u00e9ho cross sellingu nebo upsellingu. Ale nen\u00ed to nic, \u010demu bychom v\u011bnovali n\u011bjak moc energie. Chceme se sp\u00ed\u0161 v\u011bnovat lad\u011bn\u00ed toho produktu jako takov\u00e9ho.<\/p>\n

Hl\u00edd\u00e1n\u00ed senior\u016f m\u00e1 pro n\u00e1s dlouhodob\u011b nejv\u011bt\u0161\u00ed potenci\u00e1l<\/h3>\n

GoPay: Kter\u00e1 ze slu\u017eeb je pro v\u00e1s nejd\u016fle\u017eit\u011bj\u0161\u00ed a m\u00e1 pro v\u00e1s nejv\u011bt\u0161\u00ed potenci\u00e1l?<\/strong><\/p>\n

Dlouhodob\u011b maj\u00ed nejv\u011bt\u0161\u00ed potenci\u00e1l senio\u0159i, proto\u017ee Evropa st\u00e1rne, ale to se tak bav\u00edme o horizontu 10 let. V sou\u010dasn\u00e9 dob\u011b je pro n\u00e1s nejd\u016fle\u017eit\u011bj\u0161\u00ed hl\u00edd\u00e1n\u00ed d\u011bt\u00ed a \u00faklid dom\u00e1cnosti. Ka\u017ed\u00e1 rodina, co m\u00e1 d\u011bti, pot\u0159ebuje uklidit a naopak.<\/p>\n

GoPay: Ve kter\u00fdch m\u011bs\u00edc\u00edch zaznamen\u00e1v\u00e1te nejv\u011bt\u0161\u00ed z\u00e1jem o hl\u00edd\u00e1n\u00ed d\u011bt\u00ed a ve kter\u00fdch zase naopak?<\/strong><\/p>\n

Pro n\u00e1s je nejv\u011bt\u0161\u00ed sezonou z\u00e1\u0159\u00ed, kdy nastupuj\u00ed d\u011bti do \u0161koly, rodina naj\u00ed\u017ed\u00ed na nov\u00fd re\u017eim, apod. Nejslab\u0161\u00ed sezonou jsou letn\u00ed pr\u00e1zdniny, kdy si to rodi\u010de um\u00ed za\u0159\u00eddit a hl\u00edd\u00e1n\u00ed od n\u00e1s nepot\u0159ebuj\u00ed.<\/p>\n

Na konkurenci se v\u016fbec ned\u00edv\u00e1me. V\u017edycky, kdy\u017e jsme se ji sna\u017eili sledovat, akor\u00e1t n\u00e1s to svedlo z cesty<\/strong><\/span><\/p><\/blockquote>\n

GoPay: Kdo je va\u0161e konkurence? A m\u00e1te v\u016fbec n\u011bjakou?<\/strong><\/p>\n

P\u0159izn\u00e1m se, \u017ee se na konkurenci v\u016fbec ned\u00edv\u00e1me. V\u00edm, \u017ee to zn\u00ed \u0161\u00edlen\u011b, ale v\u017edycky kdy\u017e jsme se sna\u017eili konkurenci sledovat, tak n\u00e1s to akor\u00e1t zdr\u017eelo nebo svedlo z cesty. Ve v\u0161ech slu\u017eb\u00e1ch, co nab\u00edz\u00edme, jsme v \u010cesku nejsiln\u011bj\u0161\u00ed. Sna\u017e\u00edme se to d\u011blat po sv\u00e9m. V\u00edm, \u017ee u n\u00e1s existuj\u00ed projekty, kter\u00e9 se sna\u017e\u00ed zasahovat i do na\u0161ich slu\u017eeb, ale ned\u011blaj\u00ed to t\u0159eba komplexn\u011b. Nyn\u00ed se inspirujeme v zahrani\u010d\u00ed, nap\u0159. u americk\u00e9ho Care.com, kte\u0159\u00ed funguj\u00ed ve 20 st\u00e1tech po cel\u00e9m sv\u011bt\u011b. Pro n\u00e1s je nejd\u016fle\u017eit\u011bj\u0161\u00ed lidi nadchnout a p\u0159esv\u011bd\u010dit je, \u017ee je norm\u00e1ln\u00ed nechat si hl\u00eddat d\u011bti, naj\u00edt si v\u00fdpomoc s \u00faklidem apod. V\u00edce n\u00e1s tr\u00e1p\u00ed lid\u00e9, kte\u0159\u00ed rad\u011bji z\u016fstanou sed\u011bt doma, ne\u017e aby si na\u0161li hl\u00edda\u010dku a mohli si odpo\u010dinout.<\/p>\n

GoPay: P\u0159em\u00fd\u0161l\u00edte o expanzi?<\/strong><\/p>\n

Ano, p\u0159em\u00fd\u0161l\u00edme. N\u00e1\u0161 syst\u00e9m je u\u017e na expanzi p\u0159ipraven\u00fd, m\u00e1me v\u00edc jazykov\u00fdch lokalizac\u00ed, apod. Te\u010f u\u017e m\u00e1me i beta verzi na Slovensku a p\u0159\u00ed\u0161t\u00ed rok to tam pl\u00e1nujeme v\u00edc rozjet. Celkov\u011b se soust\u0159ed\u00edme sp\u00ed\u0161 na st\u0159edn\u00ed a v\u00fdchodn\u00ed Evropu.<\/p>\n

GoPay: Jak d\u011bl\u00e1te marketing a co v\u00e1m nejl\u00edp funguje?<\/strong><\/p>\n

Pou\u017e\u00edv\u00e1me sp\u00ed\u0161 takov\u00fd mix v\u0161eho. D\u011bl\u00e1me v\u00fdkonnostn\u00ed marketing, SEO, facebookov\u00e9 kampan\u011b, apod. Ned\u00e1vno jsme d\u011blali brandov\u00e9 v\u011bci, nafotili jsme spoustu hezk\u00fdch fotek na web, a tak. V\u017edycky zkus\u00edme jednu v\u011bc, zjist\u00edme, jak funguje, a sna\u017e\u00edme se j\u00ed vylep\u0161it v dal\u0161\u00edm kroku. Pou\u017e\u00edv\u00e1me samoz\u0159ejm\u011b Google Analytics a Mixpanel, abychom byli schopn\u00ed v\u0161echno m\u011b\u0159it a z toho vych\u00e1zet. Nechceme jen tak blouznit nad n\u011b\u010d\u00edm, co neum\u00edme podchytit \u010d\u00edsly.<\/p>\n

GoPay: Co pl\u00e1nujete do budoucna, nap\u0159. do 3 let? Jak\u00e9 chyst\u00e1te produktov\u00e9 novinky?<\/strong><\/p>\n

Za 3 roky chceme pokr\u00fdvat celou st\u0159edn\u00ed Evropu. V \u010cesku chceme po\u0159\u00e1d zvy\u0161ovat marketing, to si mysl\u00edm, \u017ee se n\u00e1m i da\u0159\u00ed.
\nM\u00e1me hotovou novou mobiln\u00ed aplikaci, release je na spadnut\u00ed, do V\u00e1noc chceme, aby ji lid\u00e9 m\u011bli. P\u0159\u00ed\u0161t\u00ed rok pl\u00e1nujeme oslovit i firmy, nap\u0159. chceme j\u00edt za bankou, aby nakoupila \u010dlenstv\u00ed pro svoje zam\u011bstnance. Letos se n\u00e1m, alespo\u0148 si to mysl\u00edm, poda\u0159\u00ed zdvojn\u00e1sobit obrat, tak\u017ee na p\u0159\u00ed\u0161t\u00ed rok se hodn\u011b t\u011b\u0161\u00edm.<\/p>\n

GoPay: Jak\u00fd obrat m\u00e1te konkr\u00e9tn\u011b?<\/strong><\/p>\n

Loni jsme ud\u011blali n\u011bjak\u00fdch 6 milion\u016f korun, tak\u017ee kdy\u017e to zdvojn\u00e1sob\u00edme, bude to super. Ka\u017ed\u00fd rok se sna\u017e\u00edme j\u00edt o 100 procent nahoru.<\/p>\n

GoPay: Existuje n\u011bjak\u00e1 p\u0159ek\u00e1\u017eka, kter\u00e1 v\u00e1m byznys komplikuje?<\/strong><\/p>\n

Ano. Je to legislativn\u00ed r\u00e1mec v \u010cesku ohledn\u011b sd\u00edlen\u00e9 ekonomiky. S dal\u0161\u00edmi \u010desk\u00fdmi startupy jsme spoluzalo\u017eili projekt \u010cesk\u00e1 asociace sd\u00edlen\u00e9 ekonomiky<\/a>. Po\u0159\u00e1d se u n\u00e1s mluv\u00ed o Uberu, ale u\u017e se tolik nemluv\u00ed o hromad\u011b \u00fasp\u011b\u0161n\u00fdch \u010desk\u00fdch startup\u016f, zalo\u017een\u00fdch na sd\u00edlen\u00ed. Na\u0161e slu\u017eba umo\u017e\u0148uje p\u0159ivyd\u011blat si holk\u00e1m studentk\u00e1m, mamink\u00e1m na mate\u0159sk\u00e9, nebo babi\u010dk\u00e1m. Jedn\u00e1 se v\u0161ak o sm\u011b\u0161n\u00e9 \u010d\u00e1stky, kdy\u017e to porovn\u00e1m s klasick\u00fdm platem. Dnes je hrozn\u011b nejasn\u011b nastaven\u00e1 hranice mezi ob\u010dasn\u00fdm p\u0159iv\u00fdd\u011blkem a podnik\u00e1n\u00edm. V\u011b\u0159\u00edm, \u017ee se situace u n\u00e1s zlep\u0161\u00ed a p\u016fjdeme sm\u011brem, kter\u00fd navrhuje t\u0159eba Evropsk\u00e1 unie a dostaneme se tam, kde je dnes Estonsko.<\/p>\n

Chceme zp\u0159ehlednit legislativu pro lidi, kte\u0159\u00ed si p\u0159ivyd\u011bl\u00e1vaj\u00ed ve sd\u00edlen\u00e9 ekonomice<\/h3>\n

GoPay: Jak\u00e9 jsou aktivity t\u00e9to asociace? O co konkr\u00e9tn\u011b se sna\u017e\u00ed?<\/strong><\/p>\n

V podstat\u011b se sna\u017e\u00ed o dv\u011b cesty. Jednak chceme zp\u0159ehlednit legislativu, aby byla jednodu\u0161\u0161\u00ed pro lidi, kte\u0159\u00ed si cht\u011bj\u00ed p\u0159ivyd\u011blat ve sd\u00edlen\u00e9 ekonomice. Druh\u00e1 cesta je, \u017ee chceme lidem uk\u00e1zat, \u017ee sd\u00edlen\u00e1 ekonomika jako takov\u00e1 funguje dob\u0159e a \u017ee tady v\u017edycky v n\u011bjak\u00e9 podob\u011b fungovala. Dnes se jenom p\u0159elila do online sv\u011bta.<\/p>\n

GoPay: Nevid\u00edte ale ve sd\u00edlen\u00e9 ekonomice n\u011bjak\u00e1 rizika, nap\u0159. zneu\u017e\u00edv\u00e1n\u00ed my\u0161lenky Airbnb, ze kter\u00e9 se rozjel v\u00fdhodn\u00fd a tvrd\u00fd byznys, sni\u017euj\u00edc\u00ed dostupnost bydlen\u00ed?<\/strong><\/p>\n

Rizika vid\u00edm samoz\u0159ejm\u011b ve v\u0161em, ale po\u0159\u00e1d z\u016fst\u00e1v\u00e1m fanou\u0161ek sd\u00edlen\u00e9 ekonomiky. Je vid\u011bt, \u017ee o takov\u00e9 slu\u017eby lid\u00e9 stoj\u00ed a cht\u011bj\u00ed je. M\u00e1 to samoz\u0159ejm\u011b sv\u00e9 v\u00fdhody a nev\u00fdhody, co\u017e se li\u0161\u00ed segment od segmentu. Nap\u0159. kdy\u017e pronajmu sv\u016fj byt na 3 dny v roce, tak je to \u00fapln\u011b v pohod\u011b, kdy\u017e ho pronaj\u00edm\u00e1m 300 dn\u00ed v roce, tak u\u017e asi spad\u00e1m do jin\u00e9 kategorie, kter\u00e1 by regulov\u00e1na b\u00fdt m\u011bla. Kdy\u017e se regulace dob\u0159e uchop\u00ed a nebudou to klasick\u00e9 sd\u00edlen\u00e9 zab\u00edjet, tak s nimi nem\u00e1m probl\u00e9m.<\/p>\n

Hl\u00edda\u010dky jsou projekt jednoduch\u00fd na pochopen\u00ed a nav\u00edc lidem pom\u00e1h\u00e1. To n\u00e1s na tom nejv\u00edc bav\u00ed<\/strong><\/span><\/p><\/blockquote>\n

GoPay: M\u00e1te v hlav\u011b n\u00e1pad na dal\u0161\u00ed projekty? M\u00e1te n\u011bjak\u00fd byznys sen, co si chcete splnit?<\/strong><\/p>\n

Rad\u011bji u\u017e dal\u0161\u00ed n\u00e1pady nevym\u00fd\u0161l\u00edm, aby m\u011b neodv\u00e1d\u011bly n\u011bkam jinam. N\u011bco v z\u00e1loze m\u00e1m, ale odkl\u00e1d\u00e1m to na neur\u010dito. Hl\u00edda\u010dky.cz m\u011b ur\u010dit\u011b neomrz\u00ed, dokud nebudeme alespo\u0148 v p\u00e1r st\u00e1tech Evropy.<\/p>\n

GoPay: Co v\u00e1s na hl\u00edda\u010dk\u00e1ch nejv\u00edc bav\u00ed?<\/strong><\/p>\n

V\u017edycky jsem cht\u011bl d\u011blat B2C, aby to zas\u00e1hlo co nejv\u00edc lid\u00ed a byl to projekt, co jde jednodu\u0161e vysv\u011btlit. Necht\u011bl jsem d\u011blat komplikovan\u00fd software pro firmy. Hl\u00edda\u010dky jsou jednoduch\u00e9 na pochopen\u00ed – na jedn\u00e9 stran\u011b jsou rodiny s d\u011btmi, a na druh\u00e9 jsou holky, co maj\u00ed d\u011bti r\u00e1dy. My spoj\u00edme ob\u011b strany dohromady. Nic slo\u017eit\u00e9ho v tom \u010dlov\u011bk nemus\u00ed z u\u017eivatelsk\u00e9ho hlediska hledat. Bav\u00ed n\u00e1s to d\u011blat tak, aby to lid\u00e9 jednodu\u0161e pochopili a pom\u00e1halo jim to.<\/p>\n

<\/p>\n

Petr \u0160igut <\/a>(31)\u00a0\"petr<\/h2>\n

Spoluzakladatel a CEO projektu Hl\u00edda\u010dky.cz<\/a>, kter\u00fd letos p\u0159es\u00e1hne obrat 6 milion\u016f korun. Spolu s dal\u0161\u00edmi startupy ned\u00e1vno zalo\u017eil \u010ceskou asociaci sd\u00edlen\u00e9 ekonomiky<\/a>, kter\u00e1 m\u00e1 za c\u00edl zp\u0159ehlednit legislativu pro lidi, kte\u0159\u00ed si cht\u011bj\u00ed p\u0159ivyd\u011blat ve sd\u00edlen\u00e9 ekonomice.<\/p>\n","protected":false},"excerpt":{"rendered":"

„Chceme lidem uk\u00e1zat, \u017ee je norm\u00e1ln\u00ed nechat si hl\u00eddat d\u011bti“, \u0159\u00edk\u00e1 Petr \u0160igut, spoluzakladatel a CEO Hl\u00edda\u010dky.cz, nejv\u011bt\u0161\u00edho port\u00e1lu na hl\u00edd\u00e1n\u00ed d\u011bt\u00ed, opatrov\u00e1n\u00ed mazl\u00ed\u010dk\u016f, \u00faklid dom\u00e1cnosti a nov\u011b i hl\u00edd\u00e1n\u00ed senior\u016f.<\/p>\n","protected":false},"author":8,"featured_media":3641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,18],"tags":[],"coauthors":[13],"class_list":["post-3623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-online-podnikani","category-pripadove-studie-rozhovory-gopay"],"acf":[],"yoast_head":"\nPetr \u0160igut: Za 3 roky chceme m\u00edt hl\u00edda\u010dky v cel\u00e9 st\u0159edn\u00ed Evrop\u011b | GoPay blog<\/title>\n<meta name=\"description\" content=\"Jak se buduje port\u00e1l Hl\u00edda\u010dky.cz, na jak\u00e9 p\u0159ek\u00e1\u017eky nar\u00e1\u017e\u00ed sd\u00edlen\u00e1 ekonomika a pro\u010d nesleduje konkurenci vypr\u00e1v\u00ed Petr \u0160igut v rozhovoru s GoPay\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gopay.com\/blog\/petr-sigut-za-3-roky-chceme-mit-hlidacky-v-cele-stredni-evrope\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Petr \u0160igut: Za 3 roky chceme m\u00edt hl\u00edda\u010dky v cel\u00e9 st\u0159edn\u00ed Evrop\u011b\" \/>\n<meta property=\"og:description\" content=\"Jak se buduje port\u00e1l Hl\u00edda\u010dky.cz, na jak\u00e9 p\u0159ek\u00e1\u017eky nar\u00e1\u017e\u00ed sd\u00edlen\u00e1 ekonomika a pro\u010d nesleduje konkurenci vypr\u00e1v\u00ed Petr \u0160igut v rozhovoru s GoPay\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gopay.com\/blog\/petr-sigut-za-3-roky-chceme-mit-hlidacky-v-cele-stredni-evrope\/\" \/>\n<meta property=\"og:site_name\" content=\"GoPay blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gopay.cz\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-14T13:46:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-23T12:37:03+00:00\" \/>\n<meta name=\"author\" content=\"Jan Vodi\u010dka\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Petr \u0160igut: Za 3 roky chceme m\u00edt hl\u00edda\u010dky v cel\u00e9 st\u0159edn\u00ed Evrop\u011b\" \/>\n<meta name=\"twitter:description\" content=\"Jak se buduje port\u00e1l Hl\u00edda\u010dky.cz, na jak\u00e9 p\u0159ek\u00e1\u017eky nar\u00e1\u017e\u00ed sd\u00edlen\u00e1 ekonomika a pro\u010d nesleduje konkurenci vypr\u00e1v\u00ed Petr \u0160igut v rozhovoru s GoPay\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/blog.gopay.com\/wp-content\/uploads\/2017\/12\/petr-sigut2-1.png\" \/>\n<meta name=\"twitter:creator\" content=\"@janvodicka\" \/>\n<meta name=\"twitter:site\" content=\"@gopaycz\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jan Vodi\u010dka\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"16 minut\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"Jan Vodi\u010dka\" \/>\n<script type=\"application\/ld+json\" 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