{"id":3302,"date":"2017-10-12T10:18:41","date_gmt":"2017-10-12T08:18:41","guid":{"rendered":"https:\/\/blog.gopay.com\/?p=3302"},"modified":"2023-08-30T13:32:06","modified_gmt":"2023-08-30T11:32:06","slug":"usporadali-jsme-prvni-online-dilnu-jaka-byla","status":"publish","type":"post","link":"https:\/\/www.gopay.com\/blog\/usporadali-jsme-prvni-online-dilnu-jaka-byla\/","title":{"rendered":"Uspo\u0159\u00e1dali jsme prvn\u00ed Online d\u00edlnu. Jak\u00e1 byla?"},"content":{"rendered":"

Chceme na\u0161im obchodn\u00edk\u016fm pom\u00e1hat na cest\u011b ke skv\u011bl\u00fdm e-shop\u016fm.<\/p>\n

Proto jsme nastartovali nov\u00fd koncept \u0161kolen\u00ed, kter\u00e9 nese n\u00e1zev Online d\u00edlna GoPay.<\/p>\n

Minul\u00fd \u010dtvrtek se Online d\u00edlna konala poprv\u00e9.<\/p>\n

Jak to na \u0161kolen\u00ed vypadalo, co se obchodn\u00edci nau\u010dili a jak Online d\u00edlnu hodnot\u00ed?
\n<\/p>\n

\"online<\/p>\n

Co je Online d\u00edlna a jak \u010dasto ji po\u0159\u00e1d\u00e1me?<\/h2>\n

Online d\u00edlna je celodenn\u00ed \u0161kolen\u00ed se znalcem v oboru online marketingu. \u0160kolen\u00ed je ur\u010den\u00e9 pro v\u0161echny obchodn\u00edky, kte\u0159\u00ed pou\u017e\u00edvaj\u00ed platebn\u00ed br\u00e1nu GoPay.<\/p>\n

Prvn\u00ed Online d\u00edlna byla zdarma a uspo\u0159\u00e1dali jsme ji v konferen\u010dn\u00edm centru GreenPoint v Praze.<\/p>\n

N\u00e1v\u0161t\u011bvn\u00edci od n\u00e1s dostali malou pozornost v podob\u011b z\u00e1pisn\u00edku a propisky. Tak\u00e9 jsme se postarali o jejich pup\u00edky – sou\u010d\u00e1st\u00ed \u0161kolen\u00ed byl ob\u011bd, z\u00e1kusky, k\u00e1va a dal\u0161\u00ed n\u00e1poje.<\/p>\n

Online d\u00edlnu chceme po\u0159\u00e1dat ka\u017ed\u00e9 t\u0159i m\u011bs\u00edce.<\/p>\n

Jak\u00e1 je filozofie Online d\u00edlny?<\/h2>\n

V\u00edte, co posouv\u00e1 sv\u011bt kup\u0159edu?<\/p>\n

Je to vz\u00e1jemn\u00e9 sd\u00edlen\u00ed zku\u0161enost\u00ed.\u00a0E-shop\u016fm le\u017e\u00ed na bedrech spousta v\u011bc\u00ed, na kter\u00e9 je t\u0159eba db\u00e1t, kdy\u017e cht\u011bj\u00ed \u00fasp\u011b\u0161n\u011b prod\u00e1vat. PPC, SEO, reklamy na soci\u00e1ln\u00edch s\u00edt\u00edch, emailing, obsahov\u00fd marketing, apod. Jen\u017ee kde se tohle v\u0161echno nau\u010dit?<\/p>\n

Obchodn\u00edk\u016fm chceme pom\u00e1hat. Proto jsme p\u0159i\u0161li s Online d\u00edlnou – vzd\u011bl\u00e1vac\u00ed platformou v oblasti e-commerce a marketingu.<\/p>\n

O \u010dem byla prvn\u00ed Online d\u00edlna?<\/h2>\n

Prvn\u00ed Online d\u00edlna<\/a> byla zam\u011b\u0159en\u00e1 na PPC kampan\u011b. Povolali jsme experta Jakuba Ka\u0161par\u016f z Lynt Services.\u00a0<\/a>Jakub je v ppc\u010dk\u00e1ch jako doma a m\u00e1 za sebou bohatou historii zku\u0161enost\u00ed s online marketingem.<\/p>\n

Co se \u00fa\u010dastn\u00edci Online d\u00edlny dozv\u011bd\u011bli?<\/h2>\n

Jakub obchodn\u00edk\u016fm uk\u00e1zal, jak spr\u00e1vn\u011b inzerovat na webu. Na pa\u0161k\u00e1l si vzal Google n\u00e1kupy, Adwords, Sklik, slovo se dostalo i na Google Analytics. Postupn\u011b odhaloval svoje triky a prozrazoval to nejd\u016fle\u017eit\u011bj\u0161\u00ed, \u010demu by e-shopy m\u011bly v\u011bnovat pozornost.<\/p>\n

S \u00fa\u010dastn\u00edky pak \u0159e\u0161il, kdy je vhodn\u00e9 rozpo\u010det na kampa\u0148 nav\u00fd\u0161it a jak \u010dasto kampan\u011b sledovat. Kuba nap\u0159\u00edklad vyp\u00edchl, jak moc jsou pro sestavov\u00e1n\u00ed \u00fasp\u011b\u0161n\u00fdch kampan\u00ed d\u016fle\u017eit\u00e1 data. Sv\u00fdmi slovy to pak shrnul takto: „Kampan\u011b, na rozd\u00edl od reklam, nejsou o pocitech. Jsou jen a jen o datech.“<\/em><\/p>\n

\"online<\/p>\n

Na\u0161i obchodn\u00edci se sezn\u00e1mili nap\u0159\u00edklad s pojmy jako PNO, AOV, a jak si d\u00edky nim spo\u010d\u00edtat maxim\u00e1ln\u00ed cenu, kterou si mohou dovolit d\u00e1t za proklik.<\/p>\n

Kuba mimo jin\u00e9 vysv\u011btloval druhy shod v Adwords a prozradil, jak\u00fd dotaz p\u0159i vyhled\u00e1v\u00e1n\u00ed v n\u00e1kupech je ten nejlep\u0161\u00ed: „Nejlep\u0161\u00ed dotaz je dotaz na konkr\u00e9tn\u00ed zbo\u017e\u00ed. T\u0159eba asics GT-1000<\/strong> je mnohem lep\u0161\u00ed dotaz ne\u017e boty na b\u011bh\u00e1n\u00ed<\/strong>. Z\u00e1kazn\u00edk toti\u017e hled\u00e1 konkr\u00e9tn\u00ed produkt a je velk\u00e1 \u0161ance, \u017ee ho skute\u010dn\u011b koup\u00ed.“\u00a0<\/em>P\u0159i vypl\u0148ov\u00e1n\u00ed kl\u00ed\u010dov\u00fdch slov Jakub rad\u00ed zam\u011b\u0159it se na konkr\u00e9tn\u00ed dotazy.<\/p>\n

\"online<\/p>\n

Jak\u00e1 byla nejcenn\u011bj\u0161\u00ed rada, o kterou se Jakub pod\u011blil?<\/h2>\n

Asi nejz\u00e1sadn\u011bj\u0161\u00ed v\u011bta, kter\u00e1 hezky shrnuje, pro\u010d vlastn\u011b PPC kampan\u011b pou\u017e\u00edvat, padla hned dopoledne: „Lid\u00e9 d\u016fv\u011b\u0159uj\u00ed p\u0159edev\u0161\u00edm zna\u010dce. Proto jsou alfou a omegou dobr\u00e9 recenze. Lid\u00e9 pak nakupuj\u00ed tam, kde to dob\u0159e znaj\u00ed. Recenze jsou mnohdy d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e web“.<\/em><\/p>\n

Jak se to tedy stane, \u017ee lid\u00e9 e-shop d\u016fv\u011brn\u011b znaj\u00ed? Bez marketingov\u00fdch n\u00e1stroj\u016f se dnes e-shopa\u0159i neobejdou. E-shop mus\u00ed b\u00fdt na webu vid\u011bt. Tento probl\u00e9m \u0159e\u0161\u00ed pr\u00e1v\u011b PPC kampan\u011b.<\/p>\n

\"online<\/p>\n

Co na online d\u00edlnu \u0159\u00edkaj\u00ed sami \u00fa\u010dastn\u00edci?<\/h2>\n

Ohlasy od \u00fa\u010dastn\u00edk\u016f n\u00e1m vykouzlily \u00fasm\u011bv na tv\u00e1\u0159i:<\/p>\n

„Online d\u00edlna mi p\u0159ijde jako fajn akce, kdy d\u00e1v\u00e1te p\u0159\u00edle\u017eitost e-shop\u016fm nau\u010dit se n\u011bco nov\u00e9ho a t\u00edm d\u00e1v\u00e1te mo\u017enost, jak n\u00e1m zv\u00fd\u0161it zisk :)“<\/em>\u00a0– Hana \u017d\u010f\u00e1rsk\u00e1, Sareha.cz<\/p>\n

„Z\u00edskal jsem spoustu podn\u011btn\u00fdch informac\u00ed ze sv\u011bta profesion\u00e1ln\u00edho PPC, pro m\u011b osobn\u011b byl obsah \u0161it\u00fd na m\u00edru, tak\u017ee velk\u00e1 spokojenost. Jakub byl skv\u011bl\u00fd, v\u0161e bylo velmi p\u0159\u00edjemn\u00e9 a skv\u011ble zorganizovan\u00e9“. –\u00a0<\/em>Du\u0161an \u0160\u0165astn\u00edk, SimplyKids.cz<\/p>\n

„Nau\u010dil jsem se triky a pohledy, kter\u00e9 jsem v\u016fbec nev\u011bd\u011bl. PPC kampan\u011b v\u016fbec nepou\u017e\u00edv\u00e1m, d\u00edky specifikaci m\u00e9ho produktu, p\u0159esto jsem si doplnil informace s t\u00edm, co ji\u017e zn\u00e1m z inzerov\u00e1n\u00ed na FB. Po\u010d\u00edt\u00e1n\u00ed maxim\u00e1ln\u00ed mo\u017en\u00e9 nab\u00eddky reklamy byla velmi p\u0159\u00ednosn\u00e1“. –\u00a0<\/em>Daniel Li\u0161\u010da\u0159, czcoreshop.cz<\/p><\/blockquote>\n

\"online<\/p>\n

„Online d\u00edlna GoPay se konala v p\u0159\u00e1telsk\u00e9, odborn\u00e9 a profesion\u00e1ln\u00ed atmosf\u00e9\u0159e. Doporu\u010dil bych ji v\u0161em z\u00e1jemc\u016fm a r\u00e1d se z\u00fa\u010dastn\u00edm p\u0159\u00edpadn\u00fdch n\u00e1vazn\u00fdch Online d\u00edlen GoPay“<\/em>. – Pavel Ko\u0159\u00ednek, jedlehouby.cz<\/p>\n

„Akce byla super a pln\u00e1 u\u017eite\u010dn\u00fdch informac\u00ed. D\u00edky n\u00ed jsem kone\u010dn\u011b zjistil, jak spr\u00e1vn\u011b na ppc\u010dka. D\u00edky v\u00e1m i Jakubovi“. –\u00a0<\/em>Tom\u00e1\u0161 \u010cepek, amtoleje.cz<\/p><\/blockquote>\n

\"online<\/p>\n

<\/p>\n

D\u011bkujeme za mil\u00e1 slova<\/h2>\n

Brzy za\u010dneme sp\u0159\u00e1dat pl\u00e1ny na p\u0159\u00ed\u0161t\u00ed Online d\u00edlnu. Kouzlit sice neum\u00edme, ale budeme se sna\u017eit, aby byla je\u0161t\u011b lep\u0161\u00ed.<\/p>\n

Sledujte str\u00e1nku Online d\u00edlny<\/a> a n\u00e1\u0161 facebook<\/a> a twitter<\/a>, kam d\u00e1v\u00e1me aktuality ze z\u00e1kulis\u00ed nejv\u011bt\u0161\u00ed \u010desk\u00e9 platebn\u00ed br\u00e1ny. A samoz\u0159ejm\u011b d\u00e1l \u010dt\u011bte n\u00e1\u0161 blog<\/a>.<\/p>\n

Brzy tak\u00e9 zve\u0159ejn\u00edme video z akce a Jakubovu prezentaci.<\/p>\n","protected":false},"excerpt":{"rendered":"

Chceme na\u0161im obchodn\u00edk\u016fm pom\u00e1hat na cest\u011b ke skv\u011bl\u00fdm e-shop\u016fm. Proto jsme nastartovali nov\u00fd koncept \u0161kolen\u00ed, kter\u00e9 nese n\u00e1zev Online d\u00edlna GoPay. Minul\u00fd \u010dtvrtek se Online d\u00edlna konala poprv\u00e9. Jak to na \u0161kolen\u00ed vypadalo, co se obchodn\u00edci nau\u010dili a jak Online d\u00edlnu hodnot\u00ed?<\/p>\n","protected":false},"author":8,"featured_media":3327,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"coauthors":[13],"class_list":["post-3302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktuality-novinky-platebni-brana-gopay"],"acf":[],"yoast_head":"\nUspo\u0159\u00e1dali jsme prvn\u00ed Online d\u00edlnu. Jak\u00e1 byla? | GoPay blog<\/title>\n<meta name=\"description\" content=\"Chceme na\u0161im obchodn\u00edk\u016fm pom\u00e1hat na cest\u011b ke skv\u011bl\u00fdm e-shop\u016fm. Proto jsme nastartovali nov\u00fd koncept \u0161kolen\u00ed, kter\u00e9 nese n\u00e1zev Online d\u00edlna GoPay.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gopay.com\/blog\/usporadali-jsme-prvni-online-dilnu-jaka-byla\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Uspo\u0159\u00e1dali jsme prvn\u00ed Online d\u00edlnu. Jak\u00e1 byla?\" \/>\n<meta property=\"og:description\" content=\"PPC, SEO, reklamy na soci\u00e1ln\u00edch s\u00edt\u00edch, emailing, obsahov\u00fd marketing, apod. Chceme obchodn\u00edk\u016fm pom\u00e1hat tohle v\u0161echno se nau\u010dit. Proto jsme p\u0159i\u0161li s Online d\u00edlnou - vzd\u011bl\u00e1vac\u00ed platformou v oblasti e-commerce a marketingu.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gopay.com\/blog\/usporadali-jsme-prvni-online-dilnu-jaka-byla\/\" \/>\n<meta property=\"og:site_name\" content=\"GoPay blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gopay.cz\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-12T08:18:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-30T11:32:06+00:00\" \/>\n<meta name=\"author\" content=\"Jan Vodi\u010dka\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Uspo\u0159\u00e1dali jsme prvn\u00ed Online d\u00edlnu. Jak\u00e1 byla?\" \/>\n<meta name=\"twitter:description\" content=\"PPC, SEO, reklamy na soci\u00e1ln\u00edch s\u00edt\u00edch, emailing, obsahov\u00fd marketing, apod. Chceme obchodn\u00edk\u016fm pom\u00e1hat tohle v\u0161echno se nau\u010dit. Proto jsme p\u0159i\u0161li s Online d\u00edlnou - vzd\u011bl\u00e1vac\u00ed platformou v oblasti e-commerce a marketingu.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/blog.gopay.com\/wp-content\/uploads\/2017\/10\/online-dilna-cover1.png\" \/>\n<meta name=\"twitter:creator\" content=\"@janvodicka\" \/>\n<meta name=\"twitter:site\" content=\"@gopaycz\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jan Vodi\u010dka\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"Jan Vodi\u010dka\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/usporadali-jsme-prvni-online-dilnu-jaka-byla\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/usporadali-jsme-prvni-online-dilnu-jaka-byla\\\/\"},\"author\":{\"name\":\"Jan Vodi\u010dka\",\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/#\\\/schema\\\/person\\\/54c208d22dce2bc3b92ce555f83b3172\"},\"headline\":\"Uspo\u0159\u00e1dali jsme prvn\u00ed Online d\u00edlnu. Jak\u00e1 byla?\",\"datePublished\":\"2017-10-12T08:18:41+00:00\",\"dateModified\":\"2023-08-30T11:32:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/usporadali-jsme-prvni-online-dilnu-jaka-byla\\\/\"},\"wordCount\":986,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/usporadali-jsme-prvni-online-dilnu-jaka-byla\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/10\\\/online-dilna-cover1.png\",\"articleSection\":[\"Aktuality a novinky GoPay\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.gopay.com\\\/blog\\\/usporadali-jsme-prvni-online-dilnu-jaka-byla\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/usporadali-jsme-prvni-online-dilnu-jaka-byla\\\/\",\"url\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/usporadali-jsme-prvni-online-dilnu-jaka-byla\\\/\",\"name\":\"Uspo\u0159\u00e1dali jsme prvn\u00ed Online d\u00edlnu. Jak\u00e1 byla? | GoPay blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/usporadali-jsme-prvni-online-dilnu-jaka-byla\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/usporadali-jsme-prvni-online-dilnu-jaka-byla\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/10\\\/online-dilna-cover1.png\",\"datePublished\":\"2017-10-12T08:18:41+00:00\",\"dateModified\":\"2023-08-30T11:32:06+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/#\\\/schema\\\/person\\\/54c208d22dce2bc3b92ce555f83b3172\"},\"description\":\"Chceme na\u0161im obchodn\u00edk\u016fm pom\u00e1hat na cest\u011b ke skv\u011bl\u00fdm e-shop\u016fm. Proto jsme nastartovali nov\u00fd koncept \u0161kolen\u00ed, kter\u00e9 nese n\u00e1zev Online d\u00edlna GoPay.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/usporadali-jsme-prvni-online-dilnu-jaka-byla\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.gopay.com\\\/blog\\\/usporadali-jsme-prvni-online-dilnu-jaka-byla\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/usporadali-jsme-prvni-online-dilnu-jaka-byla\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/10\\\/online-dilna-cover1.png\",\"contentUrl\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/10\\\/online-dilna-cover1.png\",\"width\":800,\"height\":578,\"caption\":\"online dilna gopay\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/usporadali-jsme-prvni-online-dilnu-jaka-byla\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"GoPay.com\",\"item\":\"https:\\\/\\\/www.gopay.com\\\/cs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dom\u016f\",\"item\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Uspo\u0159\u00e1dali jsme prvn\u00ed Online d\u00edlnu. Jak\u00e1 byla?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/\",\"name\":\"GoPay blog\",\"description\":\"\u010cl\u00e1nky, n\u00e1vody, srovn\u00e1n\u00ed z ze sv\u011bta e-commerce a online plateb.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/#\\\/schema\\\/person\\\/54c208d22dce2bc3b92ce555f83b3172\",\"name\":\"Jan Vodi\u010dka\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/565051392e2c8925d0680f4210a39f8d5f56db15c96d96756924f1e4b263960a?s=96&d=mm&r=g505f63adc134ea94f1e5bbd4578a2b96\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/565051392e2c8925d0680f4210a39f8d5f56db15c96d96756924f1e4b263960a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/565051392e2c8925d0680f4210a39f8d5f56db15c96d96756924f1e4b263960a?s=96&d=mm&r=g\",\"caption\":\"Jan Vodi\u010dka\"},\"description\":\"Honza se v GoPay star\u00e1 o marketing a komunikaci. Rozhodn\u011b ho nesledujte na Twitteru.\",\"sameAs\":[\"https:\\\/\\\/x.com\\\/janvodicka\"],\"url\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/author\\\/jan-vodicka\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Uspo\u0159\u00e1dali jsme prvn\u00ed Online d\u00edlnu. Jak\u00e1 byla? | GoPay blog","description":"Chceme na\u0161im obchodn\u00edk\u016fm pom\u00e1hat na cest\u011b ke skv\u011bl\u00fdm e-shop\u016fm. Proto jsme nastartovali nov\u00fd koncept \u0161kolen\u00ed, kter\u00e9 nese n\u00e1zev Online d\u00edlna GoPay.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gopay.com\/blog\/usporadali-jsme-prvni-online-dilnu-jaka-byla\/","og_locale":"cs_CZ","og_type":"article","og_title":"Uspo\u0159\u00e1dali jsme prvn\u00ed Online d\u00edlnu. Jak\u00e1 byla?","og_description":"PPC, SEO, reklamy na soci\u00e1ln\u00edch s\u00edt\u00edch, emailing, obsahov\u00fd marketing, apod. Chceme obchodn\u00edk\u016fm pom\u00e1hat tohle v\u0161echno se nau\u010dit. Proto jsme p\u0159i\u0161li s Online d\u00edlnou - vzd\u011bl\u00e1vac\u00ed platformou v oblasti e-commerce a marketingu.","og_url":"https:\/\/www.gopay.com\/blog\/usporadali-jsme-prvni-online-dilnu-jaka-byla\/","og_site_name":"GoPay blog","article_publisher":"https:\/\/www.facebook.com\/gopay.cz","article_published_time":"2017-10-12T08:18:41+00:00","article_modified_time":"2023-08-30T11:32:06+00:00","author":"Jan Vodi\u010dka","twitter_card":"summary_large_image","twitter_title":"Uspo\u0159\u00e1dali jsme prvn\u00ed Online d\u00edlnu. Jak\u00e1 byla?","twitter_description":"PPC, SEO, reklamy na soci\u00e1ln\u00edch s\u00edt\u00edch, emailing, obsahov\u00fd marketing, apod. Chceme obchodn\u00edk\u016fm pom\u00e1hat tohle v\u0161echno se nau\u010dit. Proto jsme p\u0159i\u0161li s Online d\u00edlnou - vzd\u011bl\u00e1vac\u00ed platformou v oblasti e-commerce a marketingu.","twitter_image":"https:\/\/blog.gopay.com\/wp-content\/uploads\/2017\/10\/online-dilna-cover1.png","twitter_creator":"@janvodicka","twitter_site":"@gopaycz","twitter_misc":{"Napsal(a)":"Jan Vodi\u010dka","Odhadovan\u00e1 doba \u010dten\u00ed":"5 minut","Written by":"Jan Vodi\u010dka"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.gopay.com\/blog\/usporadali-jsme-prvni-online-dilnu-jaka-byla\/#article","isPartOf":{"@id":"https:\/\/www.gopay.com\/blog\/usporadali-jsme-prvni-online-dilnu-jaka-byla\/"},"author":{"name":"Jan Vodi\u010dka","@id":"https:\/\/www.gopay.com\/blog\/#\/schema\/person\/54c208d22dce2bc3b92ce555f83b3172"},"headline":"Uspo\u0159\u00e1dali jsme prvn\u00ed Online d\u00edlnu. Jak\u00e1 byla?","datePublished":"2017-10-12T08:18:41+00:00","dateModified":"2023-08-30T11:32:06+00:00","mainEntityOfPage":{"@id":"https:\/\/www.gopay.com\/blog\/usporadali-jsme-prvni-online-dilnu-jaka-byla\/"},"wordCount":986,"commentCount":0,"image":{"@id":"https:\/\/www.gopay.com\/blog\/usporadali-jsme-prvni-online-dilnu-jaka-byla\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/10\/online-dilna-cover1.png","articleSection":["Aktuality a novinky GoPay"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.gopay.com\/blog\/usporadali-jsme-prvni-online-dilnu-jaka-byla\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.gopay.com\/blog\/usporadali-jsme-prvni-online-dilnu-jaka-byla\/","url":"https:\/\/www.gopay.com\/blog\/usporadali-jsme-prvni-online-dilnu-jaka-byla\/","name":"Uspo\u0159\u00e1dali jsme prvn\u00ed Online d\u00edlnu. Jak\u00e1 byla? | GoPay blog","isPartOf":{"@id":"https:\/\/www.gopay.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.gopay.com\/blog\/usporadali-jsme-prvni-online-dilnu-jaka-byla\/#primaryimage"},"image":{"@id":"https:\/\/www.gopay.com\/blog\/usporadali-jsme-prvni-online-dilnu-jaka-byla\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/10\/online-dilna-cover1.png","datePublished":"2017-10-12T08:18:41+00:00","dateModified":"2023-08-30T11:32:06+00:00","author":{"@id":"https:\/\/www.gopay.com\/blog\/#\/schema\/person\/54c208d22dce2bc3b92ce555f83b3172"},"description":"Chceme na\u0161im obchodn\u00edk\u016fm pom\u00e1hat na cest\u011b ke skv\u011bl\u00fdm e-shop\u016fm. Proto jsme nastartovali nov\u00fd koncept \u0161kolen\u00ed, kter\u00e9 nese n\u00e1zev Online d\u00edlna GoPay.","breadcrumb":{"@id":"https:\/\/www.gopay.com\/blog\/usporadali-jsme-prvni-online-dilnu-jaka-byla\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gopay.com\/blog\/usporadali-jsme-prvni-online-dilnu-jaka-byla\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/www.gopay.com\/blog\/usporadali-jsme-prvni-online-dilnu-jaka-byla\/#primaryimage","url":"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/10\/online-dilna-cover1.png","contentUrl":"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/10\/online-dilna-cover1.png","width":800,"height":578,"caption":"online dilna gopay"},{"@type":"BreadcrumbList","@id":"https:\/\/www.gopay.com\/blog\/usporadali-jsme-prvni-online-dilnu-jaka-byla\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"GoPay.com","item":"https:\/\/www.gopay.com\/cs\/"},{"@type":"ListItem","position":2,"name":"Dom\u016f","item":"https:\/\/www.gopay.com\/blog\/"},{"@type":"ListItem","position":3,"name":"Uspo\u0159\u00e1dali jsme prvn\u00ed Online d\u00edlnu. Jak\u00e1 byla?"}]},{"@type":"WebSite","@id":"https:\/\/www.gopay.com\/blog\/#website","url":"https:\/\/www.gopay.com\/blog\/","name":"GoPay blog","description":"\u010cl\u00e1nky, n\u00e1vody, srovn\u00e1n\u00ed z ze sv\u011bta e-commerce a online plateb.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gopay.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Person","@id":"https:\/\/www.gopay.com\/blog\/#\/schema\/person\/54c208d22dce2bc3b92ce555f83b3172","name":"Jan Vodi\u010dka","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/565051392e2c8925d0680f4210a39f8d5f56db15c96d96756924f1e4b263960a?s=96&d=mm&r=g505f63adc134ea94f1e5bbd4578a2b96","url":"https:\/\/secure.gravatar.com\/avatar\/565051392e2c8925d0680f4210a39f8d5f56db15c96d96756924f1e4b263960a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/565051392e2c8925d0680f4210a39f8d5f56db15c96d96756924f1e4b263960a?s=96&d=mm&r=g","caption":"Jan Vodi\u010dka"},"description":"Honza se v GoPay star\u00e1 o marketing a komunikaci. Rozhodn\u011b ho nesledujte na Twitteru.","sameAs":["https:\/\/x.com\/janvodicka"],"url":"https:\/\/www.gopay.com\/blog\/author\/jan-vodicka\/"}]}},"_links":{"self":[{"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/posts\/3302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/comments?post=3302"}],"version-history":[{"count":18,"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/posts\/3302\/revisions"}],"predecessor-version":[{"id":3328,"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/posts\/3302\/revisions\/3328"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/media\/3327"}],"wp:attachment":[{"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/media?parent=3302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/categories?post=3302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/tags?post=3302"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/coauthors?post=3302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}