{"id":318,"date":"2016-01-26T08:33:41","date_gmt":"2016-01-26T07:33:41","guid":{"rendered":"http:\/\/blog.gopay.com\/?p=318"},"modified":"2023-08-30T13:58:08","modified_gmt":"2023-08-30T11:58:08","slug":"mini-pruvodce-svetem-placeni-na-internetu","status":"publish","type":"post","link":"https:\/\/www.gopay.com\/blog\/mini-pruvodce-svetem-placeni-na-internetu\/","title":{"rendered":"Mini pr\u016fvodce sv\u011btem placen\u00ed na internetu"},"content":{"rendered":"

Vyzn\u00e1te se ve v\u0161ech platebn\u00edch metod\u00e1ch, kter\u00e9 v\u00e1m obchodn\u00edci p\u0159i placen\u00ed na internetu nab\u00edz\u00ed?\u00a0Jste si jisti, \u017ee nap\u0159\u00edklad p\u0159i placen\u00ed kartou, jsou pen\u00edze na va\u0161em \u00fa\u010dtu v bezpe\u010d\u00ed?<\/p>\n

<\/p>\n

V tomto \u010dl\u00e1nku se dozv\u00edte, jak funguj\u00ed z\u00e1kladn\u00ed typy online platebn\u00edch metod a sezn\u00e1m\u00edte se s jejich v\u00fdhodami i z\u00e1pory.<\/p>\n

Uk\u00e1\u017eeme v\u00e1m tak\u00e9, na co byste si m\u011bli d\u00e1t p\u0159i placen\u00ed na internetu pozor a jak nejl\u00e9pe ochr\u00e1n\u00edte va\u0161e platebn\u00ed \u00fadaje p\u0159ed zneu\u017eit\u00edm.<\/p>\n

Kdo je kdo ve sv\u011bt\u011b online plateb<\/h3>\n

Nejprve si poj\u010fme uk\u00e1zat,\u00a0kdo je kdo ve sv\u011bt\u011b online plateb.<\/p>\n

Nakupuj\u00edc\u00ed nebo z\u00e1kazn\u00edk je ka\u017ed\u00fd, kdo chce zaplatit online za zbo\u017e\u00ed nebo slu\u017eby u obchodn\u00edk\u016f. Obchodn\u00edk je zase ten, kdo p\u0159ij\u00edm\u00e1 platby od z\u00e1kazn\u00edk\u016f.<\/p>\n

Alfou a omegou placen\u00ed na internetu je bezpe\u010dn\u00e9 p\u0159esunut\u00ed pen\u011bz z \u00fa\u010dtu z\u00e1kazn\u00edka na \u00fa\u010det obchodn\u00edka, a to ve spr\u00e1vn\u00e9m mno\u017estv\u00ed a ve spr\u00e1vn\u00e9m \u010dase. T\u00edm se zab\u00fdvaj\u00ed zprost\u0159edkovatel\u00e9 plateb.<\/p>\n

Pat\u0159\u00ed mezi n\u011b banky, platebn\u00ed i karetn\u00ed instituce a tak\u00e9 takzvan\u00e9 platebn\u00ed br\u00e1ny<\/a>, kter\u00e9 sdru\u017euj\u00ed bankovn\u00ed i transak\u010dn\u00ed slu\u017eby do jednoho m\u00edsta, \u010d\u00edm\u017e z\u00e1kazn\u00edk\u016fm i obchodn\u00edk\u016fm placen\u00ed v\u00fdrazn\u011b usnad\u0148uj\u00ed.<\/p>\n

Obr\u00e1zek –\u00a0Platebn\u00ed br\u00e1na v online sv\u011bt\u011b\"Platebn\u00ed<\/a><\/em><\/p>\n

Pohodl\u00ed toti\u017e hraje p\u0159i placen\u00ed na internetu hned po bezpe\u010dnosti druhou nejd\u016fle\u017eit\u011bj\u0161\u00ed roli.<\/p>\n

K \u010demu je platebn\u00ed br\u00e1na<\/h3>\n

P\u0159edstavte si nap\u0159\u00edklad, \u017ee by ve va\u0161em obl\u00edben\u00e9m e-shopu \u0161lo platit jenom bankovn\u00edm p\u0159evodem. Jak \u010dasto byste v n\u011bm nakupovali, kdybyste museli p\u0159i ka\u017ed\u00e9 objedn\u00e1vce zad\u00e1vat nov\u00fd bankovn\u00ed p\u0159\u00edkaz? Moc \u010dasto nejsp\u00ed\u0161 ne, \u017ee?<\/p>\n

Zkuste si tak\u00e9 p\u0159estavit, \u017ee m\u00e1te e-shop a chcete sv\u00fdm z\u00e1kazn\u00edk\u016fm pro pohodl\u00ed nab\u00eddnout co nejv\u00edce platebn\u00edch metod. Jak by se na takov\u00fd \u00fakol zatv\u00e1\u0159il v\u00e1\u0161 program\u00e1tor? Mo\u017en\u00e1 by se zaradoval, \u017ee z\u00edsk\u00e1 jistou pr\u00e1ci n\u011bkolik let dop\u0159edu. Ot\u00e1zkou je, jestli byste ho na tak dlouho bez p\u0159ij\u00edm\u00e1n\u00ed plateb dok\u00e1zali zaplatit.<\/p>\n

Obr\u00e1zek – S platebn\u00ed br\u00e1nou dok\u00e1\u017ee obchodn\u00edk snadno nab\u00eddnout v\u00edce platebn\u00edch metod najednou<\/em>\"Platebn\u00ed<\/a><\/p>\n

S platebn\u00ed br\u00e1nou v\u00e1m \u017e\u00e1dn\u00fd z popsan\u00fdch probl\u00e9m\u016f nevznikne. Kdy\u017e nakupujete, umo\u017en\u00ed v\u00e1m snadn\u011bji a rychleji zaplatit a kdy\u017e prod\u00e1v\u00e1te, nemus\u00edte zase programovat des\u00edtky platebn\u00edch \u0159e\u0161en\u00ed, a p\u0159esto je v\u0161echny m\u016f\u017eete nab\u00eddnout.<\/p>\n

Poj\u010fme se nyn\u00ed pod\u00edvat, jak funguj\u00ed nejobl\u00edben\u011bj\u0161\u00ed metody placen\u00ed na internetu<\/a>.<\/p>\n

Platba platebn\u00ed kartou online<\/h3>\n

Placen\u00ed kartami na internetu je st\u00e1le obl\u00edben\u011bj\u0161\u00ed. Je to d\u00e1no hlavn\u011b jednoduchost\u00ed a rychlost\u00ed platby i rostouc\u00edmi bezpe\u010dnostn\u00edmi opat\u0159en\u00edmi, d\u00edky kter\u00fdm pat\u0159\u00ed placen\u00ed kartami mezi nejbezpe\u010dn\u011bj\u0161\u00ed metody placen\u00ed na internetu v\u016fbec.<\/p>\n

P\u0159i placen\u00ed kartou online v\u00e1s e-shop p\u0159esm\u011bruje na platebn\u00ed br\u00e1nu nebo na zabezpe\u010denou str\u00e1nku. Potom sta\u010d\u00ed vyplnit 16m\u00edstn\u00e9 \u010d\u00edslo va\u0161\u00ed karty, datum platnosti, 3m\u00edstn\u00fd bezpe\u010dnostn\u00ed k\u00f3d a m\u00e1te hotovo.<\/p>\n

Obr\u00e1zek – Placen\u00ed kartou na platebn\u00ed br\u00e1n\u011b GoPay\"Platebn\u00ed<\/a> <\/em><\/p>\n

Zprost\u0159edkovatel platby, co\u017e je nej\u010dast\u011bji platebn\u00ed br\u00e1na, banka nebo karetn\u00ed asociace, p\u0159ed\u00e1 informaci o va\u0161\u00ed platb\u011b bance, kter\u00e1 kartu vystavila. Ta ji bu\u010f schv\u00e1l\u00ed, nebo zam\u00edtne. Informace o v\u00fdsledku n\u00e1sledn\u011b putuje zp\u011bt ke zprost\u0159edkovateli, kter\u00fd ji p\u0159ed\u00e1 obchodn\u00edkovi, kter\u00fd na z\u00e1klad\u011b toho m\u016f\u017ee vystavit objedn\u00e1vku.<\/p>\n

To v\u0161e se odehraje v \u0159\u00e1du n\u011bkolika sekund, tak\u017ee obchodn\u00edk v\u00e1m m\u016f\u017ee t\u00e9m\u011b\u0159 okam\u017eit\u011b poslat objednan\u00e9 zbo\u017e\u00ed. Pen\u00edze za platbu p\u0159istanou na \u00fa\u010det obchodn\u00edka s odstupem n\u011bkolika dn\u00ed.<\/p>\n

D\u00edky technologick\u00fdm inovac\u00edm platebn\u00edch zprost\u0159edkovatel\u016f se placen\u00ed kartami online neust\u00e1le vyv\u00edj\u00ed a zjednodu\u0161uje.<\/p>\n

Obr\u00e1zek – Br\u00e1na GoPay se p\u0159izp\u016fsob\u00ed\u00a0za\u0159\u00edzen\u00ed, na kter\u00e9m plat\u00edte\"Mobiln\u00ed<\/a><\/em><\/p>\n

Platebn\u00ed br\u00e1na GoPay nap\u0159\u00edklad umo\u017e\u0148uje zapamatov\u00e1n\u00ed karty, tak\u017ee dal\u0161\u00ed platby je mo\u017en\u00e9 prov\u00e1d\u011bt doslova na jedno kliknut\u00ed<\/a> bez zdlouhav\u00e9ho opisov\u00e1n\u00ed karetn\u00edch \u00fadaj\u016f.<\/p>\n

S technologi\u00ed 3-D Secure zase odpadlo riziko zneu\u017eit\u00ed platebn\u00edch \u00fadaj\u016f p\u0159i ztr\u00e1t\u011b nebo kr\u00e1de\u017ei karty. Transakce jsou toti\u017e chr\u00e1n\u011bny pinem, bez n\u011bho\u017e nen\u00ed mo\u017en\u00e9 platbu potvrdit.<\/p>\n

Obr\u00e1zek – Loga, podle kter\u00fdch pozn\u00e1te, \u017ee obchodn\u00edk pou\u017e\u00edv\u00e1 technologie 3-D Secure\"3-D<\/a><\/em><\/p>\n

Platba online bankovn\u00edmi tla\u010d\u00edtky<\/h3>\n

Pokud jde o bezpe\u010d\u00ed a pohodl\u00ed p\u0159i placen\u00ed na internetu, bankovn\u00ed tla\u010d\u00edtka jsou spr\u00e1vnou volbou.<\/p>\n

B\u011bhem objedn\u00e1vky vyberete bankovn\u00ed tla\u010d\u00edtko va\u0161\u00ed banky a pot\u00e9 v\u00e1s platebn\u00ed br\u00e1na p\u0159esm\u011bruje do internetov\u00e9ho bankovnictv\u00ed. Zde na v\u00e1s bude \u010dekat p\u0159edvypln\u011bn\u00fd platebn\u00ed p\u0159\u00edkaz v\u010detn\u011b \u010d\u00edsla \u00fa\u010dtu obchodn\u00edka, variabiln\u00edho symbolu i \u010d\u00e1stky k zaplacen\u00ed.<\/p>\n

Bez starost\u00ed s vypl\u0148ov\u00e1n\u00edm platbu ode\u0161lete a obchodn\u00edk ji obdr\u017e\u00ed do n\u011bkolika minut od proveden\u00ed, tak\u017ee v\u00e1m m\u016f\u017ee zbo\u017e\u00ed okam\u017eit\u011b expedovat.<\/p>\n

Obr\u00e1zek – Loga online bankovn\u00edch tla\u010d\u00edtek, kter\u00e9 podporuje platebn\u00ed br\u00e1na GoPay\"Online<\/a><\/em><\/p>\n

Bezpe\u010dnostn\u00ed rizika jsou zde minim\u00e1ln\u00ed, proto\u017ee p\u0159ed schv\u00e1len\u00edm platby se p\u0159ihl\u00e1s\u00edte do internetov\u00e9ho bankovnictv\u00ed a obchodn\u00edk se va\u0161im platebn\u00edm \u00fadaj\u016fm nijak nedostane.<\/p>\n

Nev\u00fdhodou online bankovn\u00edch tla\u010d\u00edtek je, \u017ee jde o pom\u011brn\u011b mladou platebn\u00ed metodu. Ne v\u0161echny banky ji nab\u00edz\u00ed a ty co ano, \u010dasto nemaj\u00ed sv\u00e1 bankovnictv\u00ed p\u0159ipraven\u00e1 na platby z mobiln\u00edch za\u0159\u00edzen\u00ed.<\/p>\n

Tak\u00e9 obchodn\u00edci, jejich\u017e platebn\u00ed br\u00e1ny online bankovn\u00ed tla\u010d\u00edtka um\u00ed, m\u00edvaj\u00ed n\u011bkdy rezervy v tom, jak tla\u010d\u00edtka z\u00e1kazn\u00edk\u016fm srozumiteln\u011b prezentovat.<\/p>\n

Platba bankovn\u00edm p\u0159evodem<\/h3>\n

I z t\u011bchto d\u016fvod\u016f se st\u00e1le p\u0159i placen\u00ed online m\u016f\u017eete setkat s klasick\u00fdm bankovn\u00edm p\u0159evodem.<\/p>\n

Princip je zpo\u010d\u00e1tku stejn\u00fd, jako u bankovn\u00edch tla\u010d\u00edtek. Po p\u0159ihl\u00e1\u0161en\u00ed do internetov\u00e9ho bankovnictv\u00ed ale mus\u00edte p\u0159\u00edkaz ru\u010dn\u011b zadat.<\/p>\n

Obr\u00e1zek – Bankovn\u00ed p\u0159evody, kter\u00e9 podporuje platebn\u00ed br\u00e1na GoPay\"Platebn\u00ed<\/a><\/em><\/p>\n

A pokud m\u00e1 obchodn\u00edk \u00fa\u010det u jin\u00e9 banky, ne\u017e vy, m\u016f\u017ee se platba a t\u00edm p\u00e1dem i odesl\u00e1n\u00ed zbo\u017e\u00ed k v\u00e1m, prot\u00e1hnout klidn\u011b i na n\u011bkolik dn\u00ed.<\/p>\n

Proto\u017ee jde o bezpe\u010dnou platebn\u00ed metodu, kterou nav\u00edc v\u011bt\u0161ina obchodn\u00edk\u016f snadno rozchod\u00ed, z\u016fst\u00e1v\u00e1\u00a0placen\u00ed online bankovn\u00edm p\u0159evodem st\u00e1le hojn\u011b roz\u0161\u00ed\u0159en\u00e9.<\/p>\n

Nov\u011b nastupuj\u00edc\u00ed online platebn\u00ed metody<\/h3>\n

Nejenom u e-shop\u016f se ale m\u016f\u017eete setkat s nov\u00fdmi zp\u016fsoby placen\u00ed online.<\/p>\n

Prost\u0159ednictv\u00edm metody superCASH nap\u0159\u00edklad m\u016f\u017eete platit za zbo\u017e\u00ed zakoupen\u00e9 na internetu v hotovosti na termin\u00e1lech spole\u010dnosti Sazka nebo na pobo\u010dk\u00e1ch \u010cesk\u00e9 po\u0161ty. Sta\u010d\u00ed p\u0159edlo\u017eit \u010d\u00e1rov\u00fd k\u00f3d, kter\u00fd\u00a0obdr\u017e\u00edte b\u011bhem platby.<\/p>\n

Obr\u00e1zek – Logo superCASH<\/em>\"superCASH\"<\/a><\/p>\n

D\u00edky slu\u017eb\u011b paysafecard zase m\u016f\u017eete platit p\u0159es p\u0159edplacenou kartu, ze kter\u00e9 se pen\u00edze ode\u0161lou po zad\u00e1n\u00ed 16m\u00edstn\u00e9ho k\u00f3du.\u00a0Karti\u010dky v r\u016fzn\u00fdch hodnot\u00e1ch p\u0159edplacen\u00e9ho kreditu se\u017eenete na\u00a0benz\u00ednov\u00fdch pump\u00e1ch a \u010dasto i v s\u00e1zkov\u00fdch kancel\u00e1\u0159\u00edch.<\/p>\n

Obr\u00e1zek – Logo paysafecard<\/em>\"paysafecard\"<\/a><\/p>\n

Slu\u017eby jako m-platba nebo Premium SMS umo\u017enuj\u00ed platit drobn\u011bj\u0161\u00ed \u010d\u00e1stky pomoc\u00ed mobiln\u00edho telefonu.<\/p>\n

Obr\u00e1zek – Pou\u017e\u00edvan\u00e9 zobrazen\u00ed pro placen\u00ed p\u0159es mobiln\u00ed telefon slu\u017ebami m-platba a Premium SMS\"Premium<\/a><\/em><\/p>\n

Na jednoduch\u00e9 placen\u00ed online p\u0159es mobiln\u00ed aplikaci, kter\u00e1 si pamatuje platebn\u00ed i doru\u010dovac\u00ed \u00fadaje, se zam\u011b\u0159uje platebn\u00ed metoda Masterpass.<\/p>\n

Obr\u00e1zek \u00a0– Logo Masterpass\"Masterpass\"<\/a><\/em><\/p>\n

Rostouc\u00edmu z\u00e1jmu se t\u011b\u0161\u00ed i platby prost\u0159ednictv\u00edm virtu\u00e1ln\u00ed m\u011bny bitcoin.<\/p>\n

Obr\u00e1zek – Pr\u016fb\u011bh platby bitcoiny prost\u0159ednictv\u00edm syst\u00e9mu BitcoinPay a platebn\u00ed br\u00e1ny\u00a0GoPay\"Placen\u00ed<\/a><\/em><\/p>\n

P\u0159esto\u017ee spole\u010dn\u00fdm znakem nastupuj\u00edc\u00ed metod je snaha o maxim\u00e1ln\u00ed ochranu platebn\u00edch \u00fadaj\u016f a pohodl\u00ed a p\u0159i placen\u00ed, u v\u011bt\u0161iny obchodn\u00edk\u016f se zat\u00edm nej\u010dast\u011bji setk\u00e1te s tradi\u010dn\u00edmi metodami.<\/p>\n

Na co byste si u nich p\u0159i placen\u00ed online m\u011bli d\u00e1t pozor?<\/p>\n

Jak bezpe\u010dn\u011b platit na internetu?<\/h3>\n

Zn\u00ed to jako ot\u0159epan\u00e1 fr\u00e1ze, ale \u00fapln\u011b nejd\u016fle\u017eit\u011bj\u0161\u00ed je v\u011bd\u011bt, u koho nakupujete.<\/p>\n

U zaveden\u00e9ho a prov\u011b\u0159en\u00e9ho e-shopu v\u00e1m zneu\u017eit\u00ed platebn\u00edch \u00fadaj\u016f prakticky nehroz\u00ed.<\/p>\n

Je to d\u00e1no t\u00edm, \u017ee v\u011bt\u0161\u00ed a zaveden\u00e9 e-shopy pou\u017e\u00edvaj\u00ed k procesov\u00e1n\u00ed plateb platebn\u00ed br\u00e1ny, kter\u00e9 zpracov\u00e1vaj\u00ed ve\u0161ker\u00e9 citliv\u00e9 \u00fadaje za obchodn\u00edky. <\/span><\/p>\n

Proto br\u00e1ny mus\u00ed plnit p\u0159\u00edsn\u00e1 bezpe\u010dnostn\u00ed krit\u00e9ria, a to jak ze strany karetn\u00edch asociac\u00ed, tak i ze strany bankovn\u00edch regul\u00e1tor\u016f<\/span>.<\/p>\n

Obr\u00e1zek –\u00a0Kladn\u00e1 hodnocen\u00ed z\u00e1kazn\u00edk\u016f u zaveden\u00e9ho e-shopu\"Hodnocen\u00ed<\/a><\/em><\/p>\n

V p\u0159\u00edpad\u011b m\u00e9n\u011b zn\u00e1m\u00fdch nebo za\u010d\u00ednaj\u00edc\u00edch obchodn\u00edk\u016f se zam\u011b\u0159te na z\u00e1kaznick\u00e1 hodnocen\u00ed i na bezpe\u010dnostn\u00ed opat\u0159en\u00ed v samotn\u00e9m pr\u016fb\u011bhu platby.<\/p>\n

Pokud nap\u0159\u00edklad chcete platit kartou, ohl\u00eddejte si, \u017ee str\u00e1nka, na kter\u00e9 vypl\u0148ujete \u00fadaje z va\u0161\u00ed karty, pou\u017e\u00edv\u00e1 pro p\u0159enos informac\u00ed k obchodn\u00edkovi \u0161ifrov\u00e1n\u00ed.<\/p>\n

Pozn\u00e1te to podle toho, \u017ee adresa str\u00e1nky m\u00e1 v adresn\u00edm \u0159\u00e1dku va\u0161eho prohl\u00ed\u017ee\u010de na za\u010d\u00e1tku p\u00edsmena https. Pokud uvid\u00edte jen http, rad\u011bji \u00fadaje do str\u00e1nky nezad\u00e1vejte.<\/p>\n

Obr\u00e1zek – Jak poznat zabezpe\u010denou str\u00e1nku\"Jak<\/a><\/em><\/p>\n

Varov\u00e1n\u00edm tak\u00e9 je, pokud v\u00e1\u0161 prohl\u00ed\u017ee\u010d nahl\u00e1s\u00ed po p\u0159\u00edstupu na str\u00e1nku s platebn\u00edmi \u00fadaji probl\u00e9m s neplatn\u00fdm certifik\u00e1tem. Ani v tomto p\u0159\u00edpad\u011b rad\u011bji v placen\u00ed nepokra\u010dujte.<\/p>\n

V \u017e\u00e1dn\u00e9m p\u0159\u00edpad\u011b tak\u00e9 nikomu nepos\u00edlejte e-mailem ani jin\u00fdm zp\u016fsobem \u00fadaje z va\u0161\u00ed platebn\u00ed karty.<\/p>\n

Jak\u00e1 je va\u0161e nejobl\u00edben\u011bj\u0161\u00ed platebn\u00ed metoda na internetu?<\/h3>\n

Pro placen\u00ed na internetu plat\u00ed to sam\u00e9, co pro placen\u00ed v kamenn\u00fdch obchodech. Pokud za\u010dnete pochybovat o tom, komu pos\u00edl\u00e1te sv\u00e9 pen\u00edze, rad\u011bji jd\u011bte nakoupit jinam.<\/p>\n

Kde se v\u00e1m na internetu nejl\u00e9pe plat\u00ed a jakou platebn\u00ed vyu\u017e\u00edv\u00e1te nej\u010dast\u011bji?<\/p>\n

Zdroj \u00favodn\u00edho\u00a0obr\u00e1zku:\u00a0https:\/\/www.flickr.com\/photos\/clement127\/16583855727\/<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Vyzn\u00e1te se ve v\u0161ech platebn\u00edch metod\u00e1ch, kter\u00e9 v\u00e1m obchodn\u00edci p\u0159i placen\u00ed na internetu nab\u00edz\u00ed?\u00a0Jste si jisti, \u017ee nap\u0159\u00edklad p\u0159i placen\u00ed kartou, jsou pen\u00edze na va\u0161em \u00fa\u010dtu v bezpe\u010d\u00ed?<\/p>\n","protected":false},"author":8,"featured_media":375,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"coauthors":[13],"class_list":["post-318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktuality-novinky-platebni-brana-gopay"],"acf":[],"yoast_head":"\nMini pr\u016fvodce sv\u011btem placen\u00ed na internetu | GoPay blog<\/title>\n<meta name=\"description\" content=\"Vyzn\u00e1te se v platebn\u00edch metod\u00e1ch p\u0159i placen\u00ed na internetu? 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