{"id":2835,"date":"2017-08-24T11:20:49","date_gmt":"2017-08-24T09:20:49","guid":{"rendered":"https:\/\/blog.gopay.com\/?p=2835"},"modified":"2017-08-24T12:33:53","modified_gmt":"2017-08-24T10:33:53","slug":"jak-ceske-e-shopy-vidi-dobirku","status":"publish","type":"post","link":"https:\/\/www.gopay.com\/blog\/jak-ceske-e-shopy-vidi-dobirku\/","title":{"rendered":"Jak \u010desk\u00e9 e-shopy vid\u00ed dob\u00edrku?"},"content":{"rendered":"<p>Je dob\u00edrka nutn\u00e9 zlo, nebo ji maj\u00ed obchodn\u00edci r\u00e1di?<\/p>\n<p>Rozhodli jsme se, \u017ee tomu p\u0159ijdeme na kloub.<\/p>\n<p>Zeptali jsme se obchodn\u00edk\u016f, aby se s n\u00e1mi pod\u011blili o sv\u00e9 zku\u0161enosti s dob\u00edrkou.<\/p>\n<p>Co jsme zjistili?<\/p>\n<p><!--more--><\/p>\n<h3>Nab\u00edz\u00ed dob\u00edrku v\u0161echny e-shopy?<\/h3>\n<p>Dob\u00edrku nab\u00edz\u00ed p\u0159es <strong>devades\u00e1t procent<\/strong> \u010desk\u00fdch e-shop\u016f. Necht\u011bj\u00ed toti\u017e riskovat, \u017ee by mohli p\u0159ij\u00edt o svoje z\u00e1kazn\u00edky.<\/p>\n<p>Pouze <strong>dv\u011b procenta<\/strong> odv\u00e1\u017elivc\u016f dob\u00edrku v\u016fbec nenab\u00edz\u00ed. Jako d\u016fvod uv\u00e1d\u011bj\u00ed, \u017ee pro n\u011b dob\u00edrka p\u0159edstavuje zbyte\u010dn\u011b komplikovan\u00e9 \u0159e\u0161en\u00ed. Nav\u00edc jejich z\u00e1kazn\u00edci ji nepostr\u00e1daj\u00ed.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-2854\" src=\"https:\/\/blog.gopay.com\/wp-content\/uploads\/2017\/08\/dob\u00edrka-graf-1.png\" alt=\"\" width=\"738\" height=\"455\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/08\/dob\u00edrka-graf-1.png 738w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/08\/dob\u00edrka-graf-1-300x185.png 300w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/08\/dob\u00edrka-graf-1-610x376.png 610w\" sizes=\"(max-width: 738px) 100vw, 738px\" \/><\/p>\n<h3>\u00a0Pro\u010d podle e-shop\u016f z\u00e1kazn\u00edci dob\u00edrku pou\u017e\u00edvaj\u00ed?<\/h3>\n<p>Kdyby e-shopy m\u011bly popsat typick\u00e9 dob\u00edrk\u00e1\u0159e, \u0159ekli by o nich asi toto:<\/p>\n<ul>\n<li>jsou konzervativn\u00ed<\/li>\n<li>jsou ned\u016fv\u011b\u0159iv\u00ed<\/li>\n<li>jsou pohodln\u00ed<\/li>\n<li><img decoding=\"async\" class=\"alignnone size-full wp-image-2840\" src=\"https:\/\/blog.gopay.com\/wp-content\/uploads\/2017\/08\/dob\u00edrka-graf.png\" alt=\"\" width=\"742\" height=\"454\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/08\/dob\u00edrka-graf.png 742w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/08\/dob\u00edrka-graf-300x184.png 300w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/08\/dob\u00edrka-graf-610x373.png 610w\" sizes=\"(max-width: 742px) 100vw, 742px\" \/><\/li>\n<\/ul>\n<p>Pokud jsou z\u00e1kazn\u00edci l\u00e9ta zvykl\u00ed platit jen p\u0159es dob\u00edrku, je nad slunce jasn\u00e9, \u017ee neradi budou svoj\u00ed obl\u00edbenou platebn\u00ed metodu m\u011bnit.<\/p>\n<p>Tak\u00e9 existuj\u00ed z\u00e1kazn\u00edci, kte\u0159\u00ed se st\u00e1le boj\u00ed, \u017ee naraz\u00ed na nepoctiv\u00e9ho obchodn\u00edka. Proto nejsou ochotni platit za zbo\u017e\u00ed p\u0159edem.<\/p>\n<p>Dal\u0161\u00ed p\u0159ek\u00e1\u017ekou k uskute\u010dn\u011bn\u00ed n\u00e1kupu jinou cestou ne\u017e dob\u00edrkou m\u016f\u017ee b\u00fdt fakt, \u017ee dopravci v\u011bt\u0161inou neumo\u017e\u0148uj\u00ed zaplatit kartou.<\/p>\n<p>E-shopy si tak\u00e9 mysl\u00ed, \u017ee volbou dob\u00edrky z\u00e1kazn\u00edci \u0161et\u0159\u00ed \u010das.<\/p>\n<h3>Co e-shop\u016fm na dob\u00edrce vyhovuje?<\/h3>\n<p>V\u00edce ne\u017e polovina dot\u00e1zan\u00fdch neshled\u00e1v\u00e1 na dob\u00edrce <strong>\u017e\u00e1dnou v\u00fdhodu<\/strong>.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-2849\" src=\"https:\/\/blog.gopay.com\/wp-content\/uploads\/2017\/08\/dob\u00edrka-graf-5.png\" alt=\"\" width=\"737\" height=\"450\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/08\/dob\u00edrka-graf-5.png 737w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/08\/dob\u00edrka-graf-5-300x183.png 300w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/08\/dob\u00edrka-graf-5-610x372.png 610w\" sizes=\"(max-width: 737px) 100vw, 737px\" \/><\/p>\n<p>I p\u0159esto se na\u0161li tac\u00ed, kte\u0159\u00ed ze sebe p\u0159ece jen n\u011bjak\u00e1 pozitiva vydolovali.<\/p>\n<p>N\u011bkter\u00e9 e-shopy oce\u0148uj\u00ed, \u017ee je dob\u00edrka jednoduch\u00e1 a mohou za\u010d\u00edt ihned expedovat. Jin\u00ed zase tvrd\u00ed, \u017ee na n\u00ed maj\u00ed n\u00edzk\u00e9 n\u00e1klady, proto\u017ee cenu dob\u00edrky zaplat\u00ed z\u00e1kazn\u00edk.<\/p>\n<h3>Co e-shop\u016fm na dob\u00edrce nejv\u00edce vad\u00ed?<\/h3>\n<p>E-shopy p\u0159edev\u0161\u00edm nemaj\u00ed r\u00e1di <strong>nep\u0159evzat\u00e9 z\u00e1silky<\/strong> a s nimi spojen\u00e9 <strong>n\u00e1klady<\/strong>. <div class=\"su-row\">\n<div class=\"su-column su-column-size-1-1\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<div class=\"su-animate\" style=\"opacity:0;-webkit-animation-duration:1.5s;-webkit-animation-delay:0.2s;animation-duration:1.5s;animation-delay:0.2s;\" data-animation=\"fadeInLeft\" data-duration=\"1.5\" data-delay=\"0.2\"><div class=\"su-box su-box-style-default\" id=\"\" style=\"border-color:#003399;border-radius:3px;max-width:none\"><div class=\"su-box-title\" style=\"background-color:#0066CC;color:#FFFFFF;border-top-left-radius:1px;border-top-right-radius:1px\">\u010ce\u0161i jsou milovn\u00edci dob\u00edrky, ale...<\/div><div class=\"su-box-content su-u-clearfix su-u-trim\" style=\"border-bottom-left-radius:1px;border-bottom-right-radius:1px\">P\u0159esto si ro\u010dn\u011b nevyzvednou zbo\u017e\u00ed v hodnot\u011b 6 miliard korun. E-shopy pak tahle &#8222;sranda&#8220; stoj\u00ed zhruba 500 milion\u016f. Pro mal\u00e9 prodejce mohou b\u00fdt n\u00e1klady na nep\u0159evzat\u00e9 z\u00e1silky likvida\u010dn\u00ed.<\/div><\/div> <\/div>\n<\/div><\/div>\n<\/div>Dot\u00e1zan\u00ed se n\u00e1m tak\u00e9 sv\u011b\u0159ili, \u017ee krom\u011b dodate\u010dn\u00fdch n\u00e1klad\u016f pro n\u011b nep\u0159evzat\u00e9 z\u00e1silky znamenaj\u00ed spoustu pr\u00e1ce nav\u00edc, nap\u0159. s op\u011btovn\u00fdm vybalov\u00e1n\u00edm zbo\u017e\u00ed.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-2844\" src=\"https:\/\/blog.gopay.com\/wp-content\/uploads\/2017\/08\/Dob\u00edrka-dotazn\u00edk.png\" alt=\"\" width=\"738\" height=\"459\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/08\/Dob\u00edrka-dotazn\u00edk.png 738w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/08\/Dob\u00edrka-dotazn\u00edk-300x187.png 300w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/08\/Dob\u00edrka-dotazn\u00edk-610x379.png 610w\" sizes=\"(max-width: 738px) 100vw, 738px\" \/><\/p>\n<p>Dob\u00edrka v\u0161ak nen\u00ed ani \u017e\u00e1dn\u00fd rychl\u00edk, kdy\u017e p\u0159ijde \u0159e\u010d na rychlost putov\u00e1n\u00ed pen\u011bz. Z\u00e1le\u017e\u00ed toti\u017e na tom, kdy si z\u00e1kazn\u00edci zbo\u017e\u00ed vyzvednou, co\u017e m\u016f\u017ee trvat klidn\u011b 14 dn\u00ed. Pot\u00e9 v\u0161ak obchodn\u00edci mus\u00ed \u010dekat na p\u0159ed\u00e1n\u00ed pen\u011bz od kur\u00fdra. Ve fin\u00e1le mohou pen\u00edze dorazit i 3 t\u00fddny po odesl\u00e1n\u00ed z\u00e1silky.<\/p>\n<h3>Cht\u011bj\u00ed e-shopy, aby lid\u00e9 platili p\u0159es dob\u00edrku m\u00e9n\u011b?<\/h3>\n<p>P\u0159es <strong>osmdes\u00e1t procent<\/strong> e-shop\u016f by ocenilo, kdyby lid\u00e9 platili <strong>dob\u00edrkou m\u00e9n\u011b<\/strong>. Zbytku dot\u00e1zan\u00fdch je vcelku fuk, jak u nich z\u00e1kazn\u00edci plat\u00ed.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-2852\" src=\"https:\/\/blog.gopay.com\/wp-content\/uploads\/2017\/08\/dob\u00edrka-graf-4-1.png\" alt=\"\" width=\"740\" height=\"453\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/08\/dob\u00edrka-graf-4-1.png 740w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/08\/dob\u00edrka-graf-4-1-300x184.png 300w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/08\/dob\u00edrka-graf-4-1-610x373.png 610w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/p>\n<h3>Jak e-shopy z\u00e1kazn\u00edky motivuj\u00ed k pou\u017eit\u00ed jin\u00e9 platebn\u00ed metody?<\/h3>\n<p>V\u00edce ne\u017e t\u0159etina dot\u00e1zan\u00fdch svoje z\u00e1kazn\u00edky nemotivuje k pou\u017e\u00edv\u00e1n\u00ed jin\u00e9 platebn\u00ed metody ne\u017e dob\u00edrky.<\/p>\n<p>P\u0159es \u0161edes\u00e1t procent se sna\u017e\u00ed a d\u011bl\u00e1 v\u0161e pro to, aby se lid\u00e9 nau\u010dili platit jinak ne\u017e dob\u00edrkou.<\/p>\n<p>Mezi takov\u00fdmi e-shopy fr\u010d\u00ed <strong>doprava zdarma p\u0159i platb\u011b p\u0159edem<\/strong>. E-shopy tak\u00e9 r\u00e1di poskytuj\u00ed ostatn\u00ed platebn\u00ed metody (mimo dob\u00edrku) zdarma.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-2850\" src=\"https:\/\/blog.gopay.com\/wp-content\/uploads\/2017\/08\/dob\u00edrka-graf-6.png\" alt=\"\" width=\"737\" height=\"446\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/08\/dob\u00edrka-graf-6.png 737w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/08\/dob\u00edrka-graf-6-300x182.png 300w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/08\/dob\u00edrka-graf-6-610x369.png 610w\" sizes=\"(max-width: 737px) 100vw, 737px\" \/><\/p>\n<p>Dob\u00edrku obchodn\u00edci tvrd\u011b <strong>zpoplat\u0148uj\u00ed<\/strong>. N\u011bkte\u0159\u00ed z dot\u00e1zan\u00fdch dokonce nev\u00e1haj\u00ed cenu dob\u00edrky postupn\u011b navy\u0161ovat, aby z\u00e1kazn\u00edky nadobro odradili.<\/p>\n<p><!--more--><\/p>\n<h3>a jak proti dob\u00edrce bojujete vy?<\/h3>\n<p>Dob\u00edrka p\u0159in\u00e1\u0161\u00ed obchodn\u00edk\u016fm <strong>spoustu starost\u00ed nav\u00edc<\/strong>. Vedle toho je tak\u00e9 projevem ned\u016fv\u011bry v e-shop.<\/p>\n<p>St\u00e1le je v\u0161ak nejpou\u017e\u00edvan\u011bj\u0161\u00ed platebn\u00ed metodou a obchodn\u00edk\u016fm tak nezb\u00fdv\u00e1, ne\u017e ji ti\u0161e trp\u011bt.<\/p>\n<p>Na\u0161t\u011bst\u00ed ale existuj\u00ed i jin\u00e9 <a href=\"https:\/\/blog.gopay.com\/souboj-platebnich-metod-dobirka-vs-online-platba-kartou\/\">platebn\u00ed metody<\/a>, kter\u00e9 p\u0159in\u00e1\u0161\u00ed spokojenost jak z\u00e1kazn\u00edk\u016fm, tak obchodn\u00edk\u016fm.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Je dob\u00edrka nutn\u00e9 zlo, nebo ji maj\u00ed obchodn\u00edci r\u00e1di? Rozhodli jsme se, \u017ee tomu p\u0159ijdeme na kloub. Zeptali jsme se obchodn\u00edk\u016f, aby se s n\u00e1mi pod\u011blili o sv\u00e9 zku\u0161enosti s dob\u00edrkou. Co jsme zjistili?<\/p>\n","protected":false},"author":8,"featured_media":2907,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"coauthors":[13],"class_list":["post-2835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktuality-novinky-platebni-brana-gopay"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak \u010desk\u00e9 e-shopy vid\u00ed dob\u00edrku? | GoPay blog<\/title>\n<meta name=\"description\" content=\"Co n\u00e1m o dob\u00edrce prozradili sami obchodn\u00edci? A pro\u010d p\u0159es osmdes\u00e1t procent e-shop\u016f nem\u016f\u017ee dob\u00edrku ani c\u00edtit? 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