{"id":2699,"date":"2017-07-27T13:01:35","date_gmt":"2017-07-27T11:01:35","guid":{"rendered":"https:\/\/blog.gopay.com\/?p=2699"},"modified":"2023-08-30T13:30:27","modified_gmt":"2023-08-30T11:30:27","slug":"5-faktu-o-rumunske-ecommerce-kvuli-kterym-jsme-zacali-procesovat-lei","status":"publish","type":"post","link":"https:\/\/www.gopay.com\/blog\/5-faktu-o-rumunske-ecommerce-kvuli-kterym-jsme-zacali-procesovat-lei\/","title":{"rendered":"5 fakt\u016f o rumunsk\u00e9 e-commerce, kv\u016fli kter\u00fdm jsme za\u010dali procesovat lei"},"content":{"rendered":"<p>20 milion\u016f obyvatel, 9 milion\u016f potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f, obrat 42 miliard korun a hlad po zbo\u017e\u00ed s elektronikou nebo oble\u010den\u00edm.<\/p>\n<p>Rumunsk\u00e1 e-commerce nab\u00edr\u00e1 na obr\u00e1tk\u00e1ch a rok od roku hl\u00e1s\u00ed fantastick\u00e1 \u010d\u00edsla. Pr\u00e1v\u011b te\u010f je nejlep\u0161\u00ed doba sbalit v\u00e1\u0161 e-shop a vyrazit na Balk\u00e1n.<\/p>\n<p><!--more--><\/p>\n<p>Na cestu jsme v\u00e1m v\u0161echno pot\u0159ebn\u00e9 ji\u017e nachystali. Nau\u010dili jsme na\u0161\u00ed <strong>br\u00e1nu mluvit rumunsky<\/strong> a taky u\u017e um\u00edme <strong>procesovat rumunsk\u00e9 lei<\/strong>.<\/p>\n<p>Tak hur\u00e1 za dobrodru\u017estv\u00edm, balk\u00e1nsk\u00fd tygr u\u017e \u010dek\u00e1.<\/p>\n<p><em><img decoding=\"async\" class=\"aligncenter wp-image-2720 size-full\" src=\"https:\/\/blog.gopay.com\/wp-content\/uploads\/2017\/07\/rumunsko-infografika-gopay.png\" alt=\"rumunsko e-commerce \" width=\"1046\" height=\"1347\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/07\/rumunsko-infografika-gopay.png 1046w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/07\/rumunsko-infografika-gopay-233x300.png 233w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/07\/rumunsko-infografika-gopay-768x989.png 768w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/07\/rumunsko-infografika-gopay-795x1024.png 795w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/07\/rumunsko-infografika-gopay-610x786.png 610w\" sizes=\"(max-width: 1046px) 100vw, 1046px\" \/><\/em><\/p>\n<h3>A co n\u00e1m \u010d\u00edsla prozrazuj\u00ed?<\/h3>\n<h4>balk\u00e1nsk\u00fd tygr s\u00edl\u00ed<\/h4>\n<p><span style=\"font-weight: 400;\">Rumunsko je celkem po\u010detn\u00e1 zem\u011b, co\u017e znamen\u00e1, \u017ee zde m\u016f\u017eete ulovit mo\u0159e z\u00e1kazn\u00edk\u016f. P\u0159edpov\u011bdi do budoucna slibuj\u00ed rostouc\u00ed \u010d\u00edsla. Do roku 2021 bude online nakupovat rovnou 12,6 milion\u016f Rumun\u016f. Dnes jich je okolo 9 milion\u016f.<\/span><\/p>\n<div class=\"su-spoiler su-spoiler-style-fancy su-spoiler-icon-plus su-spoiler-closed\" data-scroll-offset=\"0\" data-anchor-in-url=\"no\"><div class=\"su-spoiler-title\" tabindex=\"0\" role=\"button\"><span class=\"su-spoiler-icon\"><\/span>Jak\u00e9 je HDP v Rumunsku?<\/div><div class=\"su-spoiler-content su-u-clearfix su-u-trim\"><a href=\"https:\/\/www.cia.gov\/library\/publications\/the-world-factbook\/geos\/ro.html\">HDP v Rumunsku<\/a>&nbsp;za rok 2016 \u010din\u00ed 4 biliony 158 miliard K\u010d. Mezi lety 2015 a 2016 rumunsk\u00e9 HDP vyrostlo o 5<strong>&nbsp;%<\/strong>. Pro zaj\u00edmavost:&nbsp;<a href=\"https:\/\/www.cia.gov\/library\/publications\/the-world-factbook\/geos\/ez.html\">\u010desk\u00e9 HDP<\/a>&nbsp;loni dos\u00e1hlo 4 bilion\u016f 315 miliard K\u010d, s meziro\u010dn\u00edm r\u016fstem 2,5 procenta. <\/div><\/div>\n<p>Nejv\u00edc do o\u010d\u00ed bij\u00edc\u00ed \u010d\u00edslo je v\u0161ak 30 procentn\u00ed n\u00e1r\u016fst obratu e-commerce za jedin\u00fd rok (mezi 2015 a 2016). \u017d\u00e1dn\u00e1 jin\u00e1 evropsk\u00e1 zem\u011b podobn\u011b \u00fa\u017easn\u00fd skok nehl\u00e1s\u00ed. Pro srovn\u00e1n\u00ed: \u010desk\u00e1 e-commerce vyrostla o <a href=\"https:\/\/www.heurekashopping.cz\/resources\/attachments\/p0\/3\/heurekaobrate-commerce2016cz.jpg\">19 procent<\/a>.<\/p>\n<h4>rumuni cht\u011bj\u00ed nakupovat online<\/h4>\n<p><span style=\"font-weight: 400;\">Rumuny nal\u00e1k\u00e1te na elektroniku, oble\u010den\u00ed, ale i v\u011bci do dom\u00e1cnosti nebo hra\u010dky a zbo\u017e\u00ed pro d\u011bti. Pr\u016fm\u011brn\u00e1 objedn\u00e1vka pro zbo\u017e\u00ed ve zm\u00edn\u011bn\u00fdch kategori\u00edch v roce 2016 byla n\u00e1sleduj\u00edc\u00ed:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">elektronika: 3 815 K\u010d<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">oble\u010den\u00ed: 921 k\u010d<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">pot\u0159eby pro dom\u00e1cnost: 2 706 K\u010d<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">d\u011btsk\u00e9 zbo\u017e\u00ed a hra\u010dky: 1 158 K\u010d<\/span><\/li>\n<\/ul>\n<p>Celkov\u011b m\u00e1 elektronika pod\u00edl 14,5 miliard korun a oble\u010den\u00ed 9,5 miliard korun.<\/p>\n<div class=\"su-spoiler su-spoiler-style-fancy su-spoiler-icon-plus su-spoiler-closed\" data-scroll-offset=\"0\" data-anchor-in-url=\"no\"><div class=\"su-spoiler-title\" tabindex=\"0\" role=\"button\"><span class=\"su-spoiler-icon\"><\/span>Jak\u00fd je aktu\u00e1ln\u00ed kurz?<\/div><div class=\"su-spoiler-content su-u-clearfix su-u-trim\"> \u010cesk\u00e1 n\u00e1rodn\u00ed banka hl\u00e1s\u00ed aktu\u00e1ln\u00ed prodejn\u00ed kurz 5,9. K\u00f3d rumunsk\u00e9ho leu je RON. <\/div><\/div>\n<h4>online platebn\u00edm metod\u00e1m postupn\u011b p\u0159ich\u00e1zej\u00ed na chu\u0165<\/h4>\n<p>Kdy\u017e p\u0159ijde na placen\u00ed, Rumuni preferuj\u00ed dob\u00edrku. Co se t\u00fd\u010de online metod, obl\u00edben\u00e9 jsou karty, mobiln\u00ed platby nebo e-pen\u011b\u017eenky.<\/p>\n<h4>desktop por\u00e1\u017e\u00ed mobil<\/h4>\n<p>50 procent rumunsk\u00fdch z\u00e1kazn\u00edk\u016f p\u0159ijde na e-shop p\u0159es mobil. Jen 6 procent objedn\u00e1vku dokon\u010d\u00ed, 87 procent zvol\u00ed rad\u011bji desktop. Mo\u017en\u00e1 to znamen\u00e1, \u017ee rumunsk\u00e9 e-shopy nejsou tak \u010dasto optimalizovan\u00e9 pro mobily. Pokud je v\u00e1\u0161 e-shop na mobily p\u0159ipraven, je to v\u00fdhoda pro v\u00e1s.<\/p>\n<h4>black friday je fajn den<\/h4>\n<p><span style=\"font-weight: 400;\">Na Black Friday si e-shopy v Rumunsku mnou ruce. Aby taky ne, v\u017edy\u0165 jen tento den Rumuni utrat\u00ed p\u0159es 3 miliardy korun, co\u017e pro e-shopy znamen\u00e1 n\u00e1r\u016fst tr\u017eeb o 30 procent.<\/span><\/p>\n<h4>s\u00ed\u0165 e-shop\u016f se rozr\u016fst\u00e1<\/h4>\n<p>E-shopy zde rostou jako houby po de\u0161ti. Zat\u00edmco v roce 2015 jejich po\u010det byl okolo 4 300, v roce 2016 Rumuni nakupovali v 5 tis\u00edc\u00edch e-shopech.<br \/>\n<div class=\"su-spoiler su-spoiler-style-fancy su-spoiler-icon-plus su-spoiler-closed\" data-scroll-offset=\"0\" data-anchor-in-url=\"no\"><div class=\"su-spoiler-title\" tabindex=\"0\" role=\"button\"><span class=\"su-spoiler-icon\"><\/span>Kde se dozv\u00edm v\u00edc?<\/div><div class=\"su-spoiler-content su-u-clearfix su-u-trim\"><a href=\"http:\/\/www.gpec.ro\/blog\/en\/\">GPeC<\/a>, co\u017e je zkratka pro Gala Premiilor eCommerce, je asociace, kter\u00e1 se zab\u00fdv\u00e1 anal\u00fdzou rumunsk\u00e9 e-commerce, n\u011bco jako APEK u n\u00e1s. Po\u0159\u00e1d\u00e1 i konference.&nbsp;Nebo mrkn\u011bte na str\u00e1nku&nbsp;<a href=\"https:\/\/www.ecommerce-europe.eu\/\">European Ecommerce<\/a>, kter\u00e1 analyzuje cel\u00fd evropsk\u00fd trh.&nbsp;<\/div><\/div>\n<p><!--more--><\/p>\n<h3>rumunsko &#8211; ZEM\u011a, KTER\u00c1 \u010cEK\u00c1 NA V\u00c1\u0160 E-SHOP<\/h3>\n<p>Rumunsku se zkr\u00e1tka ned\u00e1 odolat a rozhodn\u011b se vyplat\u00ed tamn\u00ed e-commerce sledovat.<\/p>\n<p>A jak Rumunsko okouzlilo v\u00e1s?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>20 milion\u016f obyvatel, 9 milion\u016f potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f, obrat 42 miliard korun a hlad po zbo\u017e\u00ed s elektronikou nebo oble\u010den\u00edm. Rumunsk\u00e1 e-commerce nab\u00edr\u00e1 na obr\u00e1tk\u00e1ch a rok od roku hl\u00e1s\u00ed fantastick\u00e1 \u010d\u00edsla. Pr\u00e1v\u011b te\u010f je nejlep\u0161\u00ed doba sbalit v\u00e1\u0161 e-shop a vyrazit na Balk\u00e1n.<\/p>\n","protected":false},"author":8,"featured_media":2731,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"coauthors":[13],"class_list":["post-2699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-online-podnikani"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 fakt\u016f o rumunsk\u00e9 e-commerce, kv\u016fli kter\u00fdm jsme za\u010dali procesovat lei<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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