{"id":2621,"date":"2017-07-21T12:56:08","date_gmt":"2017-07-21T10:56:08","guid":{"rendered":"https:\/\/blog.gopay.com\/?p=2621"},"modified":"2023-08-30T13:20:15","modified_gmt":"2023-08-30T11:20:15","slug":"10-chyb-pri-placeni-ktere-eshopy-opakuji-porad-dokola","status":"publish","type":"post","link":"https:\/\/www.gopay.com\/blog\/10-chyb-pri-placeni-ktere-eshopy-opakuji-porad-dokola\/","title":{"rendered":"10 chyb p\u0159i placen\u00ed, kter\u00e9 e-shopy opakuj\u00ed po\u0159\u00e1d dokola"},"content":{"rendered":"<p>Pro\u010d z\u00e1kazn\u00edci opou\u0161t\u00ed ko\u0161\u00edk?<\/p>\n<p>Na vin\u011b je <a href=\"https:\/\/blog.gopay.com\/wp-content\/uploads\/2017\/07\/d\u016fvody-opu\u0161t\u011bn\u00ed-ko\u0161\u00edku.png\" target=\"_blank\" rel=\"noopener noreferrer\">dlouh\u00e1 a komplikovan\u00e1 objedn\u00e1vka<\/a>.\u00a0Ka\u017ed\u00fd rok p\u0159iprav\u00ed e-shopy o miliony.<\/p>\n<p>O pen\u00edze p\u0159itom obchodn\u00edci \u010dasto p\u0159ich\u00e1z\u00ed \u00fapln\u011b zbyte\u010dn\u011b.\u00a0Opakuj\u00ed toti\u017e st\u00e1te stejn\u00e9 chyby, kter\u00e9 z\u00e1kazn\u00edk\u016fm komplikuj\u00ed placen\u00ed.<\/p>\n<p>Jak neh\u00e1zet z\u00e1kazn\u00edk\u016fm p\u0159i placen\u00ed klacky pod nohy?<\/p>\n<p><!--more--><\/p>\n<p>Sepsali jsme 10 nej\u010dast\u011bj\u0161\u00edch proh\u0159e\u0161k\u016f a uk\u00e1\u017eeme v\u00e1m, jak je napravit.<\/p>\n<h2>1. Na z\u00e1kazn\u00edky se \u0159\u00edt\u00ed lavina platebn\u00edch metod<\/h2>\n<p><span style=\"font-weight: 400;\">Komplikace nast\u00e1vaj\u00ed, kdy\u017e pot\u0159ebujete zobrazit velk\u00e9\u00a0mno\u017estv\u00ed platebn\u00edch metod. V\u00fdsledkem \u010dasto b\u00fdv\u00e1\u00a0nep\u0159ehledn\u00e1 d\u017eungle. <\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2623 size-full\" src=\"https:\/\/blog.gopay.com\/wp-content\/uploads\/2017\/07\/Obr\u00e1zek-1-moc-metod.png\" alt=\"zp\u016fsob platby\" width=\"815\" height=\"408\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/07\/Obr\u00e1zek-1-moc-metod.png 815w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/07\/Obr\u00e1zek-1-moc-metod-300x150.png 300w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/07\/Obr\u00e1zek-1-moc-metod-768x384.png 768w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/07\/Obr\u00e1zek-1-moc-metod-610x305.png 610w\" sizes=\"(max-width: 815px) 100vw, 815px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Z\u00e1kazn\u00edci by p\u0159itom m\u011bli na prvn\u00ed pohled\u00a0zjistit, jak\u00e9 platebn\u00ed metody nab\u00edz\u00edte. V\u00fdb\u011br proto mus\u00ed b\u00fdt co\u00a0nejjednodu\u0161\u0161\u00ed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u00edm rozhodn\u011b nechceme \u0159\u00edct, abyste najednou sv\u00e9 platebn\u00ed metody osekali a p\u0159estali n\u011bkter\u00e9 z nich nab\u00edzet. Ur\u010dit\u011b nab\u00edz\u00edte spoustu zaj\u00edmav\u00fdch metod &#8211; schovejte je v\u0161ak pod aktivn\u00ed odkaz, aby bylo mo\u017en\u00e9 jednotliv\u00e9 platebn\u00ed metody rozbalit.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2656 size-large\" src=\"https:\/\/blog.gopay.com\/wp-content\/uploads\/2017\/07\/aktivn\u00ed-odkaz-pro-platebn\u00ed-metody-1024x752.png\" alt=\"zobrazov\u00e1n\u00ed platebn\u00edch metod\" width=\"720\" height=\"529\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/07\/aktivn\u00ed-odkaz-pro-platebn\u00ed-metody-1024x752.png 1024w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/07\/aktivn\u00ed-odkaz-pro-platebn\u00ed-metody-300x220.png 300w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/07\/aktivn\u00ed-odkaz-pro-platebn\u00ed-metody-768x564.png 768w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/07\/aktivn\u00ed-odkaz-pro-platebn\u00ed-metody-610x448.png 610w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/07\/aktivn\u00ed-odkaz-pro-platebn\u00ed-metody.png 1168w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/p>\n<h2>2. Platebn\u00ed metody nejsou logicky se\u0159azen\u00e9<\/h2>\n<p>P\u0159i \u0159azen\u00ed platebn\u00edch metod nebu\u010fte p\u0159\u00edli\u0161 kreativn\u00ed. Nejedn\u00e1 se o propaga\u010dn\u00ed p\u0159\u00edsp\u011bvek na va\u0161i novou facebookovou kampa\u0148.<\/p>\n<p>I tady hraje hlavn\u00ed roli p\u0159ehlednost a logick\u00e9 uspo\u0159\u00e1d\u00e1n\u00ed. Proto je d\u016fle\u017eit\u00e9 zobrazit souvisej\u00edc\u00ed platebn\u00ed metody u sebe.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2680 size-full\" src=\"https:\/\/blog.gopay.com\/wp-content\/uploads\/2017\/07\/\u0161patn\u00e9-\u0159azen\u00ed-platebn\u00edch-metod.png\" alt=\"zp\u016fsob platby\" width=\"627\" height=\"373\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/07\/\u0161patn\u00e9-\u0159azen\u00ed-platebn\u00edch-metod.png 627w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/07\/\u0161patn\u00e9-\u0159azen\u00ed-platebn\u00edch-metod-300x178.png 300w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/07\/\u0161patn\u00e9-\u0159azen\u00ed-platebn\u00edch-metod-610x363.png 610w\" sizes=\"(max-width: 627px) 100vw, 627px\" \/><\/p>\n<p>Sta\u010d\u00ed jen p\u0159eskupit jejich po\u0159ad\u00ed a v ide\u00e1ln\u00edm p\u0159\u00edpad\u011b je i opticky odd\u011blit nap\u0159. podle toho, jestli prob\u00edhaj\u00ed online nebo offline.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2657 size-large\" src=\"https:\/\/blog.gopay.com\/wp-content\/uploads\/2017\/07\/\u0159azen\u00ed-platebn\u00edch-metod-1024x824.png\" alt=\"\" width=\"720\" height=\"579\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/07\/\u0159azen\u00ed-platebn\u00edch-metod-1024x824.png 1024w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/07\/\u0159azen\u00ed-platebn\u00edch-metod-300x241.png 300w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/07\/\u0159azen\u00ed-platebn\u00edch-metod-768x618.png 768w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/07\/\u0159azen\u00ed-platebn\u00edch-metod-610x491.png 610w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/07\/\u0159azen\u00ed-platebn\u00edch-metod.png 1126w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/p>\n<p>Pokud n\u011bkter\u00e9 metody zpoplat\u0148ujete (typicky dob\u00edrku), op\u011bt se sna\u017ete \u0159adit je pod sebe. Z\u00e1kazn\u00edci tak maj\u00ed lep\u0161\u00ed p\u0159ehled, kolik za jakou metodu zaplat\u00ed.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-2664 size-large aligncenter\" src=\"https:\/\/blog.gopay.com\/wp-content\/uploads\/2017\/07\/zarovn\u00e1n\u00ed-ceny-1024x364.png\" alt=\"\" width=\"720\" height=\"256\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/07\/zarovn\u00e1n\u00ed-ceny-1024x364.png 1024w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/07\/zarovn\u00e1n\u00ed-ceny-300x107.png 300w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/07\/zarovn\u00e1n\u00ed-ceny-768x273.png 768w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/07\/zarovn\u00e1n\u00ed-ceny-610x217.png 610w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/07\/zarovn\u00e1n\u00ed-ceny.png 1046w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/p>\n<h2>3.\u00a0P\u00edsmo je ne\u010diteln\u00e9<\/h2>\n<p><span style=\"font-weight: 400;\">P\u011bknou neplechu nad\u011bl\u00e1 i zd\u00e1nliv\u00e1 mali\u010dkost, jako je zarovn\u00e1n\u00ed textu, nebo form\u00e1t p\u00edsma.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">P\u0159ehlednosti a \u010ditelnosti ur\u010dit\u011b nepom\u00e1h\u00e1 kurz\u00edva a tit\u011brn\u00e1 velikost fontu. Vhodn\u011bj\u0161\u00ed je p\u00edsmo nechat bez kurz\u00edvy a jen tu\u010dn\u011b zv\u00fdraznit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dal\u0161\u00ed ne\u0161var nast\u00e1v\u00e1\u00a0u prezentace ceny.<\/span><br \/>\n<img decoding=\"async\" class=\"alignnone size-medium wp-image-2627 aligncenter\" src=\"https:\/\/blog.gopay.com\/wp-content\/uploads\/2017\/07\/Obr.-3-nezarovnan\u00e9-texty-300x259.png\" alt=\"\" width=\"300\" height=\"259\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/07\/Obr.-3-nezarovnan\u00e9-texty-300x259.png 300w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/07\/Obr.-3-nezarovnan\u00e9-texty-610x526.png 610w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/07\/Obr.-3-nezarovnan\u00e9-texty.png 618w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Ur\u010dit\u011b ji uv\u00e1d\u011bjte v kone\u010dn\u00e9m stavu v\u010detn\u011b DPH. Ale\u00a0nepi\u0161te informaci o DPH na ka\u017ed\u00fd \u0159\u00e1dek zvl\u00e1\u0161\u0165. Sta\u010d\u00ed, kdy\u017e ji um\u00edst\u00edte na jedno m\u00edsto, nap\u0159. pod v\u00fdpis v\u0161ech nab\u00edzen\u00fdch zp\u016fsob\u016f dopravy.<\/p>\n<h2>4. Chyb\u00ed loga platebn\u00edch metod<\/h2>\n<p>Platebn\u00edch metod existuje hromada a pouh\u00fd slovn\u00ed popisek nesta\u010d\u00ed.<\/p>\n<p>V\u011bt\u0161ina lid\u00ed na internetu ne\u010dte, ale skenuje. Skenov\u00e1n\u00ed textu tolik nezam\u011bstn\u00e1v\u00e1 mozek a slou\u017e\u00ed k rychl\u00e9 orientaci.<\/p>\n<p>Nedok\u00e1\u017e\u00ed-li se z\u00e1kazn\u00edci na va\u0161em e-shopu rychle zorientovat v platebn\u00edch metod\u00e1ch, mohou b\u00fdt zmaten\u00ed, \u010di frustrovan\u00ed, v nejhor\u0161\u00edm p\u0159\u00edpad\u011b odejdou jinam.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-2665 size-full aligncenter\" src=\"https:\/\/blog.gopay.com\/wp-content\/uploads\/2017\/07\/nol-ogo.png\" alt=\"\" width=\"426\" height=\"223\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/07\/nol-ogo.png 426w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/07\/nol-ogo-300x157.png 300w\" sizes=\"(max-width: 426px) 100vw, 426px\" \/><\/p>\n<p>Online bankovn\u00ed tla\u010d\u00edtka nej\u010dast\u011bji vyu\u017e\u00edvaj\u00ed loga sv\u00fdch bank. Pokud tla\u010d\u00edtka nab\u00edz\u00edte, loga ur\u010dit\u011b p\u0159idejte. Z\u00e1kazn\u00edk\u016fm pom\u016f\u017eete dokon\u010dit objedn\u00e1vku rychleji.<\/p>\n<h2>5. Z\u00e1kazn\u00edky drt\u00ed informa\u010dn\u00ed tajfun<\/h2>\n<p>V p\u0159edchoz\u00edm bodu jsme si vysv\u011btlili, \u017ee pozorn\u00e9 \u010dten\u00ed se internetu vyh\u00fdb\u00e1 obloukem.<\/p>\n<p>P\u0159ehledn\u00e1 navigace objedn\u00e1vkov\u00fdm procesem se net\u00fdk\u00e1 jen vizu\u00e1ln\u00ed str\u00e1nky, ale z\u00e1le\u017e\u00ed i na obsahu.<\/p>\n<p>Pokud sv\u00e9 z\u00e1kazn\u00edky nech\u00e1te topit v z\u00e1plav\u011b textu, ve kter\u00e9 podrobn\u011b vysv\u011btlujete co znamen\u00e1 PPL, \u010di platba kartou, zad\u011bl\u00e1v\u00e1te si na mal\u00e9r.<\/p>\n<p><img decoding=\"async\" class=\"size-large wp-image-2630 aligncenter\" src=\"https:\/\/blog.gopay.com\/wp-content\/uploads\/2017\/07\/Obr.-5-spousta-info-1024x553.png\" alt=\"\" width=\"720\" height=\"389\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/07\/Obr.-5-spousta-info-1024x553.png 1024w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/07\/Obr.-5-spousta-info-300x162.png 300w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/07\/Obr.-5-spousta-info-768x415.png 768w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/07\/Obr.-5-spousta-info-610x330.png 610w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/07\/Obr.-5-spousta-info.png 1192w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/p>\n<p>Ur\u010dit\u011b je dobr\u00e9 sv\u00e9 z\u00e1kazn\u00edky informovat, co kter\u00fd zp\u016fsob platby nebo dopravy znamen\u00e1, av\u0161ak nenu\u0165te je \u010d\u00edst a p\u0159em\u00fd\u0161let v\u00edc, ne\u017e je zdr\u00e1vo.<\/p>\n<p>Informace m\u016f\u017eete \u0161ikovn\u011b skr\u00fdt pomoc\u00ed jednoduch\u00e9ho tooltipu. Tooltip m\u016f\u017ee m\u00edt symbol otazn\u00edku nebo mal\u00e9ho p\u00edsmene i. Kdy\u017e na n\u011bj z\u00e1kazn\u00edci najedou my\u0161\u00ed, zobraz\u00ed se jim pot\u0159ebn\u00e1 informace.<\/p>\n<p>Kdo si chce danou informaci p\u0159e\u010d\u00edst, ten j\u00ed bude v\u011bnovat pozornost, kdo o ni nestoj\u00ed, tomu tooltip jist\u011b p\u0159ek\u00e1\u017eet nebude.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-2659 size-full aligncenter\" src=\"https:\/\/blog.gopay.com\/wp-content\/uploads\/2017\/07\/tooltip.png\" alt=\"\" width=\"556\" height=\"199\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/07\/tooltip.png 556w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/07\/tooltip-300x107.png 300w\" sizes=\"(max-width: 556px) 100vw, 556px\" \/><\/p>\n<h2>6. Zad\u00e1v\u00e1n\u00ed karty je slo\u017eit\u00e9<\/h2>\n<p>P\u0159i platb\u011b kartou z\u00e1kazn\u00edci opisuj\u00ed \u010d\u00edslo karty, kter\u00e9 nen\u00ed zrovna nejkrat\u0161\u00ed.<\/p>\n<p>Pokud v\u00e1\u0161 formul\u00e1\u0159 neumo\u017e\u0148uje automatick\u00e9 mezery po 4 \u010d\u00edslic\u00edch, cel\u00fd proces z\u00e1kazn\u00edkovi rozhodn\u011b neuleh\u010dujete<\/p>\n<p>Co se stane, pokud formul\u00e1\u0159 automaticky neodd\u011bluje mezery?<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-2634 aligncenter\" src=\"https:\/\/blog.gopay.com\/wp-content\/uploads\/2017\/07\/Obr.-6-platba-kartou-\u0161patn\u011b.png\" alt=\"\" width=\"519\" height=\"157\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/07\/Obr.-6-platba-kartou-\u0161patn\u011b.png 519w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/07\/Obr.-6-platba-kartou-\u0161patn\u011b-300x91.png 300w\" sizes=\"(max-width: 519px) 100vw, 519px\" \/><\/p>\n<p>Z\u00e1kazn\u00edci se mohou p\u0159epsat, proto\u017ee zad\u00e1v\u00e1n\u00ed \u010d\u00edsla karty je nep\u0159ehledn\u00e9. P\u0159\u00edklad obt\u00ed\u017en\u00e9ho zad\u00e1v\u00e1n\u00ed karty, kter\u00fd vid\u00edme na obr\u00e1zku, na\u0161t\u011bst\u00ed na vznikl\u00e9 probl\u00e9my upozor\u0148uje pomoc\u00ed chybov\u00e9 hl\u00e1\u0161ky. I tak je ale pro z\u00e1kazn\u00edky nep\u0159\u00edjemn\u00e9, \u017ee mus\u00ed cel\u00fd proces zad\u00e1v\u00e1n\u00ed karty opakovat znovu.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2661 size-full\" src=\"https:\/\/blog.gopay.com\/wp-content\/uploads\/2017\/07\/inline-brana.png\" alt=\"gopay\" width=\"268\" height=\"377\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/07\/inline-brana.png 268w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/07\/inline-brana-213x300.png 213w\" sizes=\"(max-width: 268px) 100vw, 268px\" \/><\/p>\n<p>Chcete platbu kartou sv\u00fdm z\u00e1kazn\u00edk\u016fm je\u0161t\u011b v\u00edce zjednodu\u0161it? Informujte je o platb\u00e1ch na <a href=\"https:\/\/help.gopay.com\/cs\/s\/ig\">jedno kliknut\u00ed<\/a>.<\/p>\n<h2>7. Platbu nelze prov\u00e9st z mobilu<\/h2>\n<p>P\u0159es mobil dnes\u00a0plat\u00ed\u00a0<a href=\"http:\/\/tyinternety.cz\/e-commerce\/infografika-jak-a-co-cesi-nakupuji-na-internetu\/\">35 % z\u00e1kazn\u00edk\u016f<\/a>.<\/p>\n<p>V\u011bt\u0161ina lid\u00ed se v\u0161ak st\u00e1le na mobilech boj\u00ed platit kartou, anebo tak necht\u011bj\u00ed platit kv\u016fli neoptimalizovan\u00fdm formul\u00e1\u0159\u016fm.<\/p>\n<p>Pokud v\u00e1\u0161 objedn\u00e1vkov\u00fd formul\u00e1\u0159 nen\u00ed optimalizovan\u00fd pro mobily, p\u0159ich\u00e1z\u00edte o zm\u00edn\u011bn\u00fdch 35 procent z\u00e1kazn\u00edk\u016f. Nezapom\u00ednejte, \u017ee chytr\u00e9 mobily se staly nov\u00fdm lidsk\u00fdm org\u00e1nem, bez n\u011bho\u017e lid\u00e9 neum\u00ed \u017e\u00edt. Na mobilech si zbo\u017e\u00ed prohl\u00ed\u017eej\u00ed a rovnou jej i kupuj\u00ed.<\/p>\n<p>V GoPay na mobily mysl\u00edme, a proto m\u00e1me i mobiln\u00ed br\u00e1nu, kter\u00e1 si porad\u00ed i s mal\u00fdm displejem.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-2637 aligncenter\" src=\"https:\/\/blog.gopay.com\/wp-content\/uploads\/2017\/07\/mobile-brana-1-1.png\" alt=\"\" width=\"181\" height=\"372\" \/><\/p>\n<h2>8. Z\u00e1kazn\u00edci postr\u00e1daj\u00ed d\u016fle\u017eit\u00e9 informace<\/h2>\n<p>Nev\u011bd\u00ed va\u0161i z\u00e1kazn\u00edci, kolik budou platit za dopravu? Neznaj\u00ed rozd\u00edl mezi klasick\u00fdm a online bankovn\u00edm p\u0159evodem?\u00a0Pak z\u0159ejm\u011b n\u00e1kupn\u00ed ko\u0161\u00edk opust\u00ed.<\/p>\n<p>Sice apelujeme na to, abyste z\u00e1kazn\u00edky nezahltili velkou spoustou informac\u00ed, ale n\u011bkter\u00e9 byste p\u0159eci jen m\u011bli uv\u00e9st.<\/p>\n<p>Kter\u00e9 informace by\u00a0nem\u011bly chyb\u011bt?<\/p>\n<ul>\n<li>cena dopravy a platebn\u00ed metody<\/li>\n<li>o\u010dek\u00e1van\u00fd term\u00edn dod\u00e1n\u00ed<\/li>\n<li>m\u011bsta, ve kter\u00fdch je osobn\u00ed odb\u011br dostupn\u00fd<\/li>\n<li>jak\u00fdm zp\u016fsobem lze zaplatit p\u0159i osobn\u00edm odb\u011bru (hotov\u011b, kartou)<\/li>\n<li>kr\u00e1tk\u00e9 vysv\u011btlen\u00ed platebn\u00edch metod<\/li>\n<li>n\u00e1vod, jak pokra\u010dovat &#8211; pokud z\u00e1kazn\u00edci omylem nezvol\u00ed nap\u0159\u00edklad zp\u016fsob dopravy, zobrazte jim n\u00e1vod, co p\u0159esn\u011b maj\u00ed ud\u011blat<\/li>\n<\/ul>\n<h2>9. Popisky jsou p\u0159\u00edli\u0161 &#8222;popisn\u00e9&#8220;<\/h2>\n<p>P\u0159i vytv\u00e1\u0159en\u00ed text\u016f pro popis platebn\u00edch metod bu\u010fte co nejstru\u010dn\u011bj\u0161\u00ed. Hutn\u00e9 a dlouh\u00e9 popisy se \u0161patn\u011b \u010dtou, co\u017e pro z\u00e1kazn\u00edky op\u011bt znamen\u00e1 zbyte\u010dn\u00e9 p\u0159em\u00fd\u0161len\u00ed nav\u00edc.<br \/>\n<img decoding=\"async\" class=\"alignnone size-medium wp-image-2639 aligncenter\" src=\"https:\/\/blog.gopay.com\/wp-content\/uploads\/2017\/07\/Obr.-8-hutn\u00fd-popis-metod-1-300x271.png\" alt=\"\" width=\"300\" height=\"271\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/07\/Obr.-8-hutn\u00fd-popis-metod-1-300x271.png 300w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/07\/Obr.-8-hutn\u00fd-popis-metod-1-610x551.png 610w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/07\/Obr.-8-hutn\u00fd-popis-metod-1.png 613w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Uveden\u00fd obr\u00e1zek zn\u00e1zor\u0148uje probl\u00e9m p\u0159\u00edli\u0161 popisn\u00fdch n\u00e1zv\u016f platebn\u00edch metod.<\/p>\n<p>Elegantn\u011bj\u0161\u00ed \u0159e\u0161en\u00ed by vypadalo takto:<\/p>\n<ul>\n<li>P\u0159i p\u0159evzet\u00ed<\/li>\n<li>Platebn\u00ed kartou<\/li>\n<li>Online p\u0159evodem<\/li>\n<li>Klasick\u00fdm bankovn\u00edm p\u0159evodem<\/li>\n<\/ul>\n<h2>10. Doprava a platba se zobraz\u00ed a\u017e po vypln\u011bn\u00ed osobn\u00edch \u00fadaj\u016f<\/h2>\n<p>Nen\u00ed nic otravn\u011bj\u0161\u00edho, ne\u017e kdy\u017e z\u00e1kazn\u00edci mus\u00ed nejprve vyplnit osobn\u00ed \u00fadaje, a a\u017e pot\u00e9 mohou pokra\u010dovat v n\u00e1kupu.<\/p>\n<p>Co je na tom \u0161patn\u00e9ho?<\/p>\n<p>Z\u00e1kazn\u00edci cht\u011bj\u00ed m\u00edt p\u0159ehled o kone\u010dn\u00e9 cen\u011b co nejd\u0159\u00edve. Jakmile jde o pen\u00edze, jsou maxim\u00e1ln\u011b obez\u0159etn\u00ed a jak\u00e1koli nesn\u00e1ze je m\u016f\u017ee v n\u00e1kupu odradit.<\/p>\n<p>Nenech\u00e1vejte z\u00e1kazn\u00edky nejd\u0159\u00edve vypl\u0148ovat des\u00edtky \u00fadaj\u016f. V n\u00e1kupn\u00edm procesu by faktura\u010dn\u00ed \u00fadaje m\u011bly n\u00e1sledovat a\u017e za dopravou a platbou.<\/p>\n<p><!--more--><\/p>\n<h3>Kde hledat dobr\u00e9 rady?<\/h3>\n<p>Dobr\u00e9 rady v\u00e1m zadarmo poskytnou p\u0159edn\u00ed \u010de\u0161t\u00ed UX design\u00e9\u0159i a e-commerce specialisti, se kter\u00fdmi jsme d\u011blali <a href=\"https:\/\/blog.gopay.com\/jak-vylepsit-placeni-na-e-shopu\/\">anketu<\/a>.<\/p>\n<p>Nebo si osvojte pravidlo 3T: testujte, testujte, testujte.<\/p>\n<p>Napi\u0161te n\u00e1m do koment\u00e1\u0159\u016f, jak\u00e9 f\u00edgle se osv\u011bd\u010dily v\u00e1m.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pro\u010d z\u00e1kazn\u00edci opou\u0161t\u00ed ko\u0161\u00edk? Na vin\u011b je dlouh\u00e1 a komplikovan\u00e1 objedn\u00e1vka.\u00a0Ka\u017ed\u00fd rok p\u0159iprav\u00ed e-shopy o miliony. O pen\u00edze p\u0159itom obchodn\u00edci \u010dasto p\u0159ich\u00e1z\u00ed \u00fapln\u011b zbyte\u010dn\u011b.\u00a0Opakuj\u00ed toti\u017e st\u00e1te stejn\u00e9 chyby, kter\u00e9 z\u00e1kazn\u00edk\u016fm komplikuj\u00ed placen\u00ed. Jak neh\u00e1zet z\u00e1kazn\u00edk\u016fm p\u0159i placen\u00ed klacky pod nohy?<\/p>\n","protected":false},"author":8,"featured_media":7107,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"coauthors":[13],"class_list":["post-2621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-online-podnikani"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 chyb p\u0159i placen\u00ed, kter\u00e9 e-shopy opakuj\u00ed po\u0159\u00e1d dokola<\/title>\n<meta name=\"description\" content=\"Pro\u010d z\u00e1kazn\u00edci opou\u0161t\u00ed ko\u0161\u00edk? Proto\u017ee e-shopy opakuj\u00ed st\u00e1le stejn\u00e9 chyby. Sepsali jsme 10 nej\u010dast\u011bj\u0161\u00edch proh\u0159e\u0161k\u016f p\u0159i placen\u00ed i jak je napravit.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gopay.com\/blog\/10-chyb-pri-placeni-ktere-eshopy-opakuji-porad-dokola\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 chyb p\u0159i placen\u00ed, kter\u00e9 e-shopy opakuj\u00ed po\u0159\u00e1d dokola\" \/>\n<meta property=\"og:description\" content=\"Pro\u010d z\u00e1kazn\u00edci opou\u0161t\u00ed ko\u0161\u00edk? Proto\u017ee e-shopy opakuj\u00ed st\u00e1le stejn\u00e9 chyby. Sepsali jsme 10 nej\u010dast\u011bj\u0161\u00edch proh\u0159e\u0161k\u016f p\u0159i placen\u00ed i jak je napravit.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gopay.com\/blog\/10-chyb-pri-placeni-ktere-eshopy-opakuji-porad-dokola\/\" \/>\n<meta property=\"og:site_name\" content=\"GoPay blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gopay.cz\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-21T10:56:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-30T11:20:15+00:00\" \/>\n<meta name=\"author\" content=\"Jan Vodi\u010dka\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"10 chyb p\u0159i placen\u00ed, kter\u00e9 e-shopy opakuj\u00ed po\u0159\u00e1d dokola\" \/>\n<meta name=\"twitter:description\" content=\"Pro\u010d z\u00e1kazn\u00edci opou\u0161t\u00ed ko\u0161\u00edk? Proto\u017ee e-shopy opakuj\u00ed st\u00e1le stejn\u00e9 chyby. Sepsali jsme 10 nej\u010dast\u011bj\u0161\u00edch proh\u0159e\u0161k\u016f p\u0159i placen\u00ed i jak je napravit.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/blog.gopay.com\/wp-content\/uploads\/2017\/07\/10chyb_02.png\" \/>\n<meta name=\"twitter:creator\" content=\"@janvodicka\" \/>\n<meta name=\"twitter:site\" content=\"@gopaycz\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jan Vodi\u010dka\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minut\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"Jan Vodi\u010dka\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/10-chyb-pri-placeni-ktere-eshopy-opakuji-porad-dokola\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/10-chyb-pri-placeni-ktere-eshopy-opakuji-porad-dokola\\\/\"},\"author\":{\"name\":\"Jan Vodi\u010dka\",\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/#\\\/schema\\\/person\\\/54c208d22dce2bc3b92ce555f83b3172\"},\"headline\":\"10 chyb p\u0159i placen\u00ed, kter\u00e9 e-shopy opakuj\u00ed po\u0159\u00e1d dokola\",\"datePublished\":\"2017-07-21T10:56:08+00:00\",\"dateModified\":\"2023-08-30T11:20:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/10-chyb-pri-placeni-ktere-eshopy-opakuji-porad-dokola\\\/\"},\"wordCount\":1328,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/10-chyb-pri-placeni-ktere-eshopy-opakuji-porad-dokola\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/10_chyb_eshopy.jpg\",\"articleSection\":[\"E-commerce a online podnik\u00e1n\u00ed\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.gopay.com\\\/blog\\\/10-chyb-pri-placeni-ktere-eshopy-opakuji-porad-dokola\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/10-chyb-pri-placeni-ktere-eshopy-opakuji-porad-dokola\\\/\",\"url\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/10-chyb-pri-placeni-ktere-eshopy-opakuji-porad-dokola\\\/\",\"name\":\"10 chyb p\u0159i placen\u00ed, kter\u00e9 e-shopy opakuj\u00ed po\u0159\u00e1d dokola\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/10-chyb-pri-placeni-ktere-eshopy-opakuji-porad-dokola\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/10-chyb-pri-placeni-ktere-eshopy-opakuji-porad-dokola\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/10_chyb_eshopy.jpg\",\"datePublished\":\"2017-07-21T10:56:08+00:00\",\"dateModified\":\"2023-08-30T11:20:15+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/#\\\/schema\\\/person\\\/54c208d22dce2bc3b92ce555f83b3172\"},\"description\":\"Pro\u010d z\u00e1kazn\u00edci opou\u0161t\u00ed ko\u0161\u00edk? Proto\u017ee e-shopy opakuj\u00ed st\u00e1le stejn\u00e9 chyby. Sepsali jsme 10 nej\u010dast\u011bj\u0161\u00edch proh\u0159e\u0161k\u016f p\u0159i placen\u00ed i jak je napravit.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/10-chyb-pri-placeni-ktere-eshopy-opakuji-porad-dokola\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.gopay.com\\\/blog\\\/10-chyb-pri-placeni-ktere-eshopy-opakuji-porad-dokola\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/10-chyb-pri-placeni-ktere-eshopy-opakuji-porad-dokola\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/10_chyb_eshopy.jpg\",\"contentUrl\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/10_chyb_eshopy.jpg\",\"width\":1200,\"height\":800,\"caption\":\"opu\u0161t\u011bn\u00fd ko\u0161\u00edk eshop\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/10-chyb-pri-placeni-ktere-eshopy-opakuji-porad-dokola\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"GoPay.com\",\"item\":\"https:\\\/\\\/www.gopay.com\\\/cs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dom\u016f\",\"item\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"10 chyb p\u0159i placen\u00ed, kter\u00e9 e-shopy opakuj\u00ed po\u0159\u00e1d dokola\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/\",\"name\":\"GoPay blog\",\"description\":\"\u010cl\u00e1nky, n\u00e1vody, srovn\u00e1n\u00ed z ze sv\u011bta e-commerce a online plateb.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/#\\\/schema\\\/person\\\/54c208d22dce2bc3b92ce555f83b3172\",\"name\":\"Jan Vodi\u010dka\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/565051392e2c8925d0680f4210a39f8d5f56db15c96d96756924f1e4b263960a?s=96&d=mm&r=g505f63adc134ea94f1e5bbd4578a2b96\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/565051392e2c8925d0680f4210a39f8d5f56db15c96d96756924f1e4b263960a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/565051392e2c8925d0680f4210a39f8d5f56db15c96d96756924f1e4b263960a?s=96&d=mm&r=g\",\"caption\":\"Jan Vodi\u010dka\"},\"description\":\"Honza se v GoPay star\u00e1 o marketing a komunikaci. Rozhodn\u011b ho nesledujte na Twitteru.\",\"sameAs\":[\"https:\\\/\\\/x.com\\\/janvodicka\"],\"url\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/author\\\/jan-vodicka\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"10 chyb p\u0159i placen\u00ed, kter\u00e9 e-shopy opakuj\u00ed po\u0159\u00e1d dokola","description":"Pro\u010d z\u00e1kazn\u00edci opou\u0161t\u00ed ko\u0161\u00edk? Proto\u017ee e-shopy opakuj\u00ed st\u00e1le stejn\u00e9 chyby. Sepsali jsme 10 nej\u010dast\u011bj\u0161\u00edch proh\u0159e\u0161k\u016f p\u0159i placen\u00ed i jak je napravit.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gopay.com\/blog\/10-chyb-pri-placeni-ktere-eshopy-opakuji-porad-dokola\/","og_locale":"cs_CZ","og_type":"article","og_title":"10 chyb p\u0159i placen\u00ed, kter\u00e9 e-shopy opakuj\u00ed po\u0159\u00e1d dokola","og_description":"Pro\u010d z\u00e1kazn\u00edci opou\u0161t\u00ed ko\u0161\u00edk? Proto\u017ee e-shopy opakuj\u00ed st\u00e1le stejn\u00e9 chyby. Sepsali jsme 10 nej\u010dast\u011bj\u0161\u00edch proh\u0159e\u0161k\u016f p\u0159i placen\u00ed i jak je napravit.","og_url":"https:\/\/www.gopay.com\/blog\/10-chyb-pri-placeni-ktere-eshopy-opakuji-porad-dokola\/","og_site_name":"GoPay blog","article_publisher":"https:\/\/www.facebook.com\/gopay.cz","article_published_time":"2017-07-21T10:56:08+00:00","article_modified_time":"2023-08-30T11:20:15+00:00","author":"Jan Vodi\u010dka","twitter_card":"summary_large_image","twitter_title":"10 chyb p\u0159i placen\u00ed, kter\u00e9 e-shopy opakuj\u00ed po\u0159\u00e1d dokola","twitter_description":"Pro\u010d z\u00e1kazn\u00edci opou\u0161t\u00ed ko\u0161\u00edk? Proto\u017ee e-shopy opakuj\u00ed st\u00e1le stejn\u00e9 chyby. Sepsali jsme 10 nej\u010dast\u011bj\u0161\u00edch proh\u0159e\u0161k\u016f p\u0159i placen\u00ed i jak je napravit.","twitter_image":"https:\/\/blog.gopay.com\/wp-content\/uploads\/2017\/07\/10chyb_02.png","twitter_creator":"@janvodicka","twitter_site":"@gopaycz","twitter_misc":{"Napsal(a)":"Jan Vodi\u010dka","Odhadovan\u00e1 doba \u010dten\u00ed":"8 minut","Written by":"Jan Vodi\u010dka"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.gopay.com\/blog\/10-chyb-pri-placeni-ktere-eshopy-opakuji-porad-dokola\/#article","isPartOf":{"@id":"https:\/\/www.gopay.com\/blog\/10-chyb-pri-placeni-ktere-eshopy-opakuji-porad-dokola\/"},"author":{"name":"Jan Vodi\u010dka","@id":"https:\/\/www.gopay.com\/blog\/#\/schema\/person\/54c208d22dce2bc3b92ce555f83b3172"},"headline":"10 chyb p\u0159i placen\u00ed, kter\u00e9 e-shopy opakuj\u00ed po\u0159\u00e1d dokola","datePublished":"2017-07-21T10:56:08+00:00","dateModified":"2023-08-30T11:20:15+00:00","mainEntityOfPage":{"@id":"https:\/\/www.gopay.com\/blog\/10-chyb-pri-placeni-ktere-eshopy-opakuji-porad-dokola\/"},"wordCount":1328,"commentCount":0,"image":{"@id":"https:\/\/www.gopay.com\/blog\/10-chyb-pri-placeni-ktere-eshopy-opakuji-porad-dokola\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/07\/10_chyb_eshopy.jpg","articleSection":["E-commerce a online podnik\u00e1n\u00ed"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.gopay.com\/blog\/10-chyb-pri-placeni-ktere-eshopy-opakuji-porad-dokola\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.gopay.com\/blog\/10-chyb-pri-placeni-ktere-eshopy-opakuji-porad-dokola\/","url":"https:\/\/www.gopay.com\/blog\/10-chyb-pri-placeni-ktere-eshopy-opakuji-porad-dokola\/","name":"10 chyb p\u0159i placen\u00ed, kter\u00e9 e-shopy opakuj\u00ed po\u0159\u00e1d dokola","isPartOf":{"@id":"https:\/\/www.gopay.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.gopay.com\/blog\/10-chyb-pri-placeni-ktere-eshopy-opakuji-porad-dokola\/#primaryimage"},"image":{"@id":"https:\/\/www.gopay.com\/blog\/10-chyb-pri-placeni-ktere-eshopy-opakuji-porad-dokola\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/07\/10_chyb_eshopy.jpg","datePublished":"2017-07-21T10:56:08+00:00","dateModified":"2023-08-30T11:20:15+00:00","author":{"@id":"https:\/\/www.gopay.com\/blog\/#\/schema\/person\/54c208d22dce2bc3b92ce555f83b3172"},"description":"Pro\u010d z\u00e1kazn\u00edci opou\u0161t\u00ed ko\u0161\u00edk? Proto\u017ee e-shopy opakuj\u00ed st\u00e1le stejn\u00e9 chyby. Sepsali jsme 10 nej\u010dast\u011bj\u0161\u00edch proh\u0159e\u0161k\u016f p\u0159i placen\u00ed i jak je napravit.","breadcrumb":{"@id":"https:\/\/www.gopay.com\/blog\/10-chyb-pri-placeni-ktere-eshopy-opakuji-porad-dokola\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gopay.com\/blog\/10-chyb-pri-placeni-ktere-eshopy-opakuji-porad-dokola\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/www.gopay.com\/blog\/10-chyb-pri-placeni-ktere-eshopy-opakuji-porad-dokola\/#primaryimage","url":"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/07\/10_chyb_eshopy.jpg","contentUrl":"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/07\/10_chyb_eshopy.jpg","width":1200,"height":800,"caption":"opu\u0161t\u011bn\u00fd ko\u0161\u00edk eshop"},{"@type":"BreadcrumbList","@id":"https:\/\/www.gopay.com\/blog\/10-chyb-pri-placeni-ktere-eshopy-opakuji-porad-dokola\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"GoPay.com","item":"https:\/\/www.gopay.com\/cs\/"},{"@type":"ListItem","position":2,"name":"Dom\u016f","item":"https:\/\/www.gopay.com\/blog\/"},{"@type":"ListItem","position":3,"name":"10 chyb p\u0159i placen\u00ed, kter\u00e9 e-shopy opakuj\u00ed po\u0159\u00e1d dokola"}]},{"@type":"WebSite","@id":"https:\/\/www.gopay.com\/blog\/#website","url":"https:\/\/www.gopay.com\/blog\/","name":"GoPay blog","description":"\u010cl\u00e1nky, n\u00e1vody, srovn\u00e1n\u00ed z ze sv\u011bta e-commerce a online plateb.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gopay.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Person","@id":"https:\/\/www.gopay.com\/blog\/#\/schema\/person\/54c208d22dce2bc3b92ce555f83b3172","name":"Jan Vodi\u010dka","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/565051392e2c8925d0680f4210a39f8d5f56db15c96d96756924f1e4b263960a?s=96&d=mm&r=g505f63adc134ea94f1e5bbd4578a2b96","url":"https:\/\/secure.gravatar.com\/avatar\/565051392e2c8925d0680f4210a39f8d5f56db15c96d96756924f1e4b263960a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/565051392e2c8925d0680f4210a39f8d5f56db15c96d96756924f1e4b263960a?s=96&d=mm&r=g","caption":"Jan Vodi\u010dka"},"description":"Honza se v GoPay star\u00e1 o marketing a komunikaci. Rozhodn\u011b ho nesledujte na Twitteru.","sameAs":["https:\/\/x.com\/janvodicka"],"url":"https:\/\/www.gopay.com\/blog\/author\/jan-vodicka\/"}]}},"_links":{"self":[{"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/posts\/2621","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/comments?post=2621"}],"version-history":[{"count":51,"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/posts\/2621\/revisions"}],"predecessor-version":[{"id":7110,"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/posts\/2621\/revisions\/7110"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/media\/7107"}],"wp:attachment":[{"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/media?parent=2621"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/categories?post=2621"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/tags?post=2621"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/coauthors?post=2621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}