{"id":2381,"date":"2017-06-22T13:39:01","date_gmt":"2017-06-22T11:39:01","guid":{"rendered":"https:\/\/blog.gopay.com\/?p=2381"},"modified":"2017-08-24T15:47:19","modified_gmt":"2017-08-24T13:47:19","slug":"co-nas-5-milionu-plateb-naucilo-o-tom-jak-ziskat-vic-objednavek-v-e-shopu","status":"publish","type":"post","link":"https:\/\/www.gopay.com\/blog\/co-nas-5-milionu-plateb-naucilo-o-tom-jak-ziskat-vic-objednavek-v-e-shopu\/","title":{"rendered":"Co n\u00e1s 5 milion\u016f plateb nau\u010dilo o tom, jak z\u00edskat v\u00edc objedn\u00e1vek v e-shopu"},"content":{"rendered":"<p>Zn\u00e1te ten pocit?<\/p>\n<p>Brouzd\u00e1te po internetu. Jen tak. \u010cek\u00e1te, jestli v\u00e1m n\u011bco nepadne do oka.<\/p>\n<p>Najednou nab\u00eddka, na kterou nejde nekliknout &#8211; 3 tri\u010dka za cenu jednoho, va\u0161e obl\u00edben\u00e1 zna\u010dka, k tomu doprava zdarma p\u0159i objedn\u00e1n\u00ed je\u0161t\u011b dnes.<\/p>\n<p>Nad\u0161en\u011b klik\u00e1te na reklamu, l\u00e1dujete tri\u010dka\u00a0do ko\u0161\u00edku, objedn\u00e1vkou prolet\u00edte jak Usain Bolt 100metrovou trat\u00ed. U\u017e u\u017e se chyst\u00e1te zaplatit, kdy\u017e v tom\u2026 Zrada!<!--more--><\/p>\n<h2>Kde to jsEM?<\/h2>\n<p>Str\u00e1nka, na kter\u00e9 m\u00e1te zaplatit, nem\u00e1 s e-shopem nic spole\u010dn\u00e9ho. Sem \u017ee m\u00e1te zadat \u00fadaje z va\u0161\u00ed platebn\u00ed karty? Nen\u00ed to podvod?<\/p>\n<p>V\u00e1h\u00e1te. Nakonec str\u00e1nku zav\u00edr\u00e1te a n\u00e1kup i platbu rad\u011bji odkl\u00e1d\u00e1te.<\/p>\n<h2>Co se vlastn\u011b stalo?<\/h2>\n<p>E-shop, kter\u00fd v\u00e1s zl\u00e1kal, pos\u00edl\u00e1 p\u0159i placen\u00ed z\u00e1kazn\u00edky ze sv\u00e9 objedn\u00e1vky na str\u00e1nku platebn\u00ed br\u00e1ny. Ta m\u00e1 ale vlastn\u00ed design a na prvn\u00ed pohled z n\u00ed nen\u00ed z\u0159ejm\u00e9, \u017ee souvis\u00ed s e-shopem a va\u0161\u00ed platbou.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2453 size-full\" src=\"https:\/\/blog.gopay.com\/wp-content\/uploads\/2017\/06\/redirect-brana.png\" alt=\"redirect br\u00e1na\" width=\"379\" height=\"207\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/06\/redirect-brana.png 379w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/06\/redirect-brana-300x164.png 300w\" sizes=\"(max-width: 379px) 100vw, 379px\" \/><\/p>\n<p>A koho nezn\u00e1me, tomu neradi p\u0159ed\u00e1v\u00e1me citliv\u00e9 informace, zvl\u00e1\u0161\u0165 pokud jde nap\u0159\u00edklad o \u00fadaje z platebn\u00ed karty.<\/p>\n<div class=\"su-box su-box-style-default\" id=\"\" style=\"border-color:#016ab5;border-radius:5px;max-width:none\"><div class=\"su-box-title\" style=\"background-color:#349DE8;color:#FFFFFF;border-top-left-radius:3px;border-top-right-radius:3px\">Obava z placen\u00ed na internetu nen\u00ed ni\u010d\u00edm nov\u00fdm<\/div><div class=\"su-box-content su-u-clearfix su-u-trim\" style=\"border-bottom-left-radius:3px;border-bottom-right-radius:3px\">Podle \u00fadaj\u016f serveru <a href=\"https:\/\/www.statista.com\/statistics\/379508\/primary-reason-for-digital-shoppers-to-abandon-carts\/\" target=\"_blank\" rel=\"noopener noreferrer\">Statista<\/a>, kter\u00fd m\u011b\u0159\u00ed n\u00e1kupn\u00ed chov\u00e1n\u00ed na severoamerick\u00e9m trhu, je nejistota spojen\u00e1 se zneu\u017eit\u00edm platebn\u00edch \u00fadaj\u016f p\u00e1t\u00fdm nej\u010dast\u011bj\u0161\u00edm d\u016fvodem, pro\u010d z\u00e1kazn\u00edci nedokon\u010duj\u00ed objedn\u00e1vku. V \u010cesku m\u016f\u017ee b\u00fdt vliv nejistoty je\u0161t\u011b vy\u0161\u0161\u00ed, proto\u017ee \u010ce\u0161i jsou p\u0159i placen\u00ed velmi konzervativn\u00ed, o \u010dem\u017e sv\u011bd\u010d\u00ed to, \u017ee dob\u00edrka je st\u00e1le <a href=\"https:\/\/www.heurekashopping.cz\/pro-media\/tiskove-zpravy\/article\/kartou-online-platime-nejcasteji-knizky-na-pocitaci-ji-vyuzivame-trikrat-casteji-nez-v-mobilu-presto-20842\" target=\"_blank\" rel=\"noopener noreferrer\">nejpou\u017e\u00edvanej\u0161\u00ed platebn\u00ed metodou<\/a>.<\/div><\/div>\n<p>Zkuste si p\u0159edstavit, jak by situace dopadla, kdybyste platbu mohli dokon\u010dit, ani\u017e byste museli opustit e-shop.<\/p>\n<p>Nejistota z nezn\u00e1m\u00e9 str\u00e1nky by odpadla. Vy byste m\u011bli sv\u00e1 tri\u010dka a e-shop zisk z prodeje.<\/p>\n<h2>Nev\u011b\u0159\u00edte?<\/h2>\n<p>Jist\u011b. To, jestli z\u00e1kazn\u00edka na platebn\u00ed br\u00e1nu p\u0159esm\u011brujete, nebo ji zobraz\u00edte p\u0159\u00edmo nad objedn\u00e1vkou, nen\u00ed jedin\u00fd faktor, kter\u00fd rozhoduje o \u00fasp\u011b\u0161nosti dokon\u010den\u00fdch plateb.<\/p>\n<p>Velk\u00fd vliv m\u00e1 i odv\u011btv\u00ed, ve kter\u00e9m p\u016fsob\u00edte, sortiment, kter\u00fd prod\u00e1v\u00e1te, v\u00e1\u0161 brand, va\u0161e objedn\u00e1vka nebo zobrazen\u00edch platebn\u00edch metod. Svou roli hraje i vzhled platebn\u00ed br\u00e1ny, jej\u00ed pou\u017eitelnost nebo mo\u017enosti customizace z pohledu va\u0161\u00ed zna\u010dky.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2479 size-full\" src=\"https:\/\/blog.gopay.com\/wp-content\/uploads\/2017\/06\/inline-brana-01.png\" alt=\"GoPay \" width=\"379\" height=\"207\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/06\/inline-brana-01.png 379w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/06\/inline-brana-01-300x164.png 300w\" sizes=\"(max-width: 379px) 100vw, 379px\" \/><\/p>\n<p>Pokud ale vyb\u00edr\u00e1te platebn\u00ed br\u00e1nu, nebo \u0159e\u0161\u00edte, jak zv\u00fd\u0161it konverzn\u00ed v\u00fdkon va\u0161eho e-shopu, m\u011blo by b\u00fdt rozhodnut\u00ed, jestli p\u0159i placen\u00ed p\u0159esm\u011brov\u00e1vat nebo ne, jedn\u00edm z prvn\u00edch, kter\u00e9 ud\u011bl\u00e1te.<\/p>\n<p>Na p\u0159esm\u011brov\u00e1n\u00ed toti\u017e z\u00e1le\u017e\u00ed.<\/p>\n<h2>Chcete d\u016fkaz?<\/h2>\n<p>V GoPay nab\u00edz\u00edme dv\u011b varianty zobrazen\u00ed platebn\u00ed br\u00e1ny:<\/p>\n<ul>\n<li>s p\u0159esm\u011brov\u00e1n\u00edm (tzv. <a href=\"https:\/\/www.gopay.com\/cs\/typy-brany.html\" target=\"_blank\" rel=\"noopener noreferrer\">redirect br\u00e1na<\/a>),<\/li>\n<li>bez p\u0159esm\u011brov\u00e1n\u00ed (tzv. <a href=\"https:\/\/www.gopay.com\/cs\/typy-brany.html\" target=\"_blank\" rel=\"noopener noreferrer\">inline varianta<\/a>).<\/li>\n<\/ul>\n<p>Redirect br\u00e1na se z\u00e1kazn\u00edkovi zobraz\u00ed po p\u0159esm\u011brov\u00e1n\u00ed z e-shopu na novou str\u00e1nku. U inline br\u00e1ny z\u016fst\u00e1v\u00e1 z\u00e1kazn\u00edk po celou dobu placen\u00ed na e-shopu, kde nakupuje.<\/p>\n<p>Abychom zjistili, kter\u00e1 z variant vede k vy\u0161\u0161\u00edmu po\u010dtu zaplacen\u00fdch objedn\u00e1vek, vzali jsme n\u00e1hodn\u00fd vzorek plateb za posledn\u00ed rok a spo\u010d\u00edtali na n\u011bm, kter\u00e1 varianta je v\u00fdkon\u011bj\u0161\u00ed.<\/p>\n<p>V\u00fdsledek?<\/p>\n<p>Rozd\u00edl mezi konverzn\u00edm v\u00fdkonem inline a redirect platebn\u00ed br\u00e1nou je 6,4 procentn\u00edho bodu.<\/p>\n<p>Jinak \u0159e\u010deno, z\u00e1kazn\u00edci, kte\u0159\u00ed platili bez p\u0159esm\u011brov\u00e1n\u00ed, dokon\u010dili o 9,3 % v\u00edc plateb.<\/p>\n[emaillocker id=&#8220;2461&#8243;] Pro zobrazen\u00ed dat klikn\u011bte <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/19PavC4ly9zgpmM196cpxSh9KtTAtTlys78C8sejB7CM\/pubhtml?gid=1705663080&amp;single=true\" target=\"_blank\" rel=\"noopener noreferrer\">SEM<\/a>.\u00a0[\/emaillocker]\n<p>&nbsp;<\/p>\n<h2>Z\u00e1v\u011br<\/h2>\n<p>Nam\u011b\u0159en\u00e1 data maj\u00ed sv\u00e9 slabiny. Nezohled\u0148uj\u00ed nap\u0159\u00edklad zp\u016fsob zobrazen\u00ed platebn\u00edch metod v objedn\u00e1vce, brand obchodn\u00edka, nebo technick\u00e9 \u0159e\u0161en\u00ed port\u00e1lu, na kter\u00e9m je br\u00e1na nasazena.<\/p>\n<p>S jistou m\u00edrou tolerance\u00a0a hlavn\u011b s ohledem na po\u010det plateb, kter\u00e9 jsme do m\u011b\u0159en\u00ed\u00a0zahrnuli, \u00a0v\u00e1m ale data mohou poslou\u017eit jako relevatn\u00ed vod\u00edtko, a to minim\u00e1ln\u011b pro rozhodnut\u00ed, kterou z variant platebn\u00ed br\u00e1ny GoPay byste m\u011bli\u00a0integrovat.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zn\u00e1te ten pocit? Brouzd\u00e1te po internetu. Jen tak. \u010cek\u00e1te, jestli v\u00e1m n\u011bco nepadne do oka. Najednou nab\u00eddka, na kterou nejde nekliknout &#8211; 3 tri\u010dka za cenu jednoho, va\u0161e obl\u00edben\u00e1 zna\u010dka, k tomu doprava zdarma p\u0159i objedn\u00e1n\u00ed je\u0161t\u011b dnes. Nad\u0161en\u011b klik\u00e1te na reklamu, l\u00e1dujete tri\u010dka\u00a0do ko\u0161\u00edku, objedn\u00e1vkou prolet\u00edte jak Usain Bolt 100metrovou trat\u00ed. U\u017e u\u017e se<a class=\"read-more\" href=\"https:\/\/www.gopay.com\/blog\/co-nas-5-milionu-plateb-naucilo-o-tom-jak-ziskat-vic-objednavek-v-e-shopu\/\">\u010c\u00edst d\u00e1le<\/a><\/p>\n","protected":false},"author":8,"featured_media":2469,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"coauthors":[],"class_list":["post-2381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktuality-novinky-platebni-brana-gopay"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Co n\u00e1s 5 milion\u016f plateb nau\u010dilo o tom, jak z\u00edskat v\u00edc objedn\u00e1vek v e-shopu<\/title>\n<meta name=\"description\" content=\"Vzali jsme vzorek plateb za posledn\u00ed rok a porovnali, jestli z\u00e1kazn\u00edci dokon\u010d\u00ed v\u00edc plateb s nebo bez p\u0159esm\u011brov\u00e1n\u00ed na platebn\u00ed br\u00e1nu. Co jsme zjistili?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gopay.com\/blog\/co-nas-5-milionu-plateb-naucilo-o-tom-jak-ziskat-vic-objednavek-v-e-shopu\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Co n\u00e1s 5 milion\u016f plateb nau\u010dilo o tom, jak z\u00edskat v\u00edc objedn\u00e1vek v e-shopu\" \/>\n<meta property=\"og:description\" content=\"Vzali jsme vzorek plateb za posledn\u00ed rok a porovnali, jestli z\u00e1kazn\u00edci dokon\u010d\u00ed v\u00edc plateb s nebo bez p\u0159esm\u011brov\u00e1n\u00ed na platebn\u00ed br\u00e1nu. Co jsme zjistili?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gopay.com\/blog\/co-nas-5-milionu-plateb-naucilo-o-tom-jak-ziskat-vic-objednavek-v-e-shopu\/\" \/>\n<meta property=\"og:site_name\" content=\"GoPay blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gopay.cz\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-22T11:39:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-08-24T13:47:19+00:00\" \/>\n<meta name=\"author\" content=\"Jan Vodi\u010dka\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Co n\u00e1s 5 milion\u016f plateb nau\u010dilo o tom, jak z\u00edskat v\u00edc objedn\u00e1vek v e-shopu\" \/>\n<meta name=\"twitter:description\" content=\"Vzali jsme vzorek plateb za posledn\u00ed rok a porovnali, jestli z\u00e1kazn\u00edci dokon\u010d\u00ed v\u00edc plateb s nebo bez p\u0159esm\u011brov\u00e1n\u00ed na platebn\u00ed br\u00e1nu. Co jsme zjistili?\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/blog.gopay.com\/wp-content\/uploads\/2017\/06\/Blog.png\" \/>\n<meta name=\"twitter:creator\" content=\"@janvodicka\" \/>\n<meta name=\"twitter:site\" content=\"@gopaycz\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jan Vodi\u010dka\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"Jan Vodi\u010dka\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/co-nas-5-milionu-plateb-naucilo-o-tom-jak-ziskat-vic-objednavek-v-e-shopu\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/co-nas-5-milionu-plateb-naucilo-o-tom-jak-ziskat-vic-objednavek-v-e-shopu\\\/\"},\"author\":{\"name\":\"Jan Vodi\u010dka\",\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/#\\\/schema\\\/person\\\/54c208d22dce2bc3b92ce555f83b3172\"},\"headline\":\"Co n\u00e1s 5 milion\u016f plateb nau\u010dilo o tom, jak z\u00edskat v\u00edc objedn\u00e1vek v e-shopu\",\"datePublished\":\"2017-06-22T11:39:01+00:00\",\"dateModified\":\"2017-08-24T13:47:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/co-nas-5-milionu-plateb-naucilo-o-tom-jak-ziskat-vic-objednavek-v-e-shopu\\\/\"},\"wordCount\":736,\"commentCount\":9,\"image\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/co-nas-5-milionu-plateb-naucilo-o-tom-jak-ziskat-vic-objednavek-v-e-shopu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/Blog.png\",\"articleSection\":[\"Aktuality a novinky GoPay\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.gopay.com\\\/blog\\\/co-nas-5-milionu-plateb-naucilo-o-tom-jak-ziskat-vic-objednavek-v-e-shopu\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/co-nas-5-milionu-plateb-naucilo-o-tom-jak-ziskat-vic-objednavek-v-e-shopu\\\/\",\"url\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/co-nas-5-milionu-plateb-naucilo-o-tom-jak-ziskat-vic-objednavek-v-e-shopu\\\/\",\"name\":\"Co n\u00e1s 5 milion\u016f plateb nau\u010dilo o tom, jak z\u00edskat v\u00edc objedn\u00e1vek v e-shopu\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/co-nas-5-milionu-plateb-naucilo-o-tom-jak-ziskat-vic-objednavek-v-e-shopu\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/co-nas-5-milionu-plateb-naucilo-o-tom-jak-ziskat-vic-objednavek-v-e-shopu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/Blog.png\",\"datePublished\":\"2017-06-22T11:39:01+00:00\",\"dateModified\":\"2017-08-24T13:47:19+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/#\\\/schema\\\/person\\\/54c208d22dce2bc3b92ce555f83b3172\"},\"description\":\"Vzali jsme vzorek plateb za posledn\u00ed rok a porovnali, jestli z\u00e1kazn\u00edci dokon\u010d\u00ed v\u00edc plateb s nebo bez p\u0159esm\u011brov\u00e1n\u00ed na platebn\u00ed br\u00e1nu. Co jsme zjistili?\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/co-nas-5-milionu-plateb-naucilo-o-tom-jak-ziskat-vic-objednavek-v-e-shopu\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.gopay.com\\\/blog\\\/co-nas-5-milionu-plateb-naucilo-o-tom-jak-ziskat-vic-objednavek-v-e-shopu\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/co-nas-5-milionu-plateb-naucilo-o-tom-jak-ziskat-vic-objednavek-v-e-shopu\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/Blog.png\",\"contentUrl\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/Blog.png\",\"width\":1716,\"height\":1148,\"caption\":\"GoPay e-shop\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/co-nas-5-milionu-plateb-naucilo-o-tom-jak-ziskat-vic-objednavek-v-e-shopu\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"GoPay.com\",\"item\":\"https:\\\/\\\/www.gopay.com\\\/cs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dom\u016f\",\"item\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Co n\u00e1s 5 milion\u016f plateb nau\u010dilo o tom, jak z\u00edskat v\u00edc objedn\u00e1vek v e-shopu\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/\",\"name\":\"GoPay blog\",\"description\":\"\u010cl\u00e1nky, n\u00e1vody, srovn\u00e1n\u00ed z ze sv\u011bta e-commerce a online plateb.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/#\\\/schema\\\/person\\\/54c208d22dce2bc3b92ce555f83b3172\",\"name\":\"Jan Vodi\u010dka\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/565051392e2c8925d0680f4210a39f8d5f56db15c96d96756924f1e4b263960a?s=96&d=mm&r=g505f63adc134ea94f1e5bbd4578a2b96\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/565051392e2c8925d0680f4210a39f8d5f56db15c96d96756924f1e4b263960a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/565051392e2c8925d0680f4210a39f8d5f56db15c96d96756924f1e4b263960a?s=96&d=mm&r=g\",\"caption\":\"Jan Vodi\u010dka\"},\"description\":\"Honza se v GoPay star\u00e1 o marketing a komunikaci. Rozhodn\u011b ho nesledujte na Twitteru.\",\"sameAs\":[\"https:\\\/\\\/x.com\\\/janvodicka\"],\"url\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/author\\\/jan-vodicka\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Co n\u00e1s 5 milion\u016f plateb nau\u010dilo o tom, jak z\u00edskat v\u00edc objedn\u00e1vek v e-shopu","description":"Vzali jsme vzorek plateb za posledn\u00ed rok a porovnali, jestli z\u00e1kazn\u00edci dokon\u010d\u00ed v\u00edc plateb s nebo bez p\u0159esm\u011brov\u00e1n\u00ed na platebn\u00ed br\u00e1nu. Co jsme zjistili?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gopay.com\/blog\/co-nas-5-milionu-plateb-naucilo-o-tom-jak-ziskat-vic-objednavek-v-e-shopu\/","og_locale":"cs_CZ","og_type":"article","og_title":"Co n\u00e1s 5 milion\u016f plateb nau\u010dilo o tom, jak z\u00edskat v\u00edc objedn\u00e1vek v e-shopu","og_description":"Vzali jsme vzorek plateb za posledn\u00ed rok a porovnali, jestli z\u00e1kazn\u00edci dokon\u010d\u00ed v\u00edc plateb s nebo bez p\u0159esm\u011brov\u00e1n\u00ed na platebn\u00ed br\u00e1nu. Co jsme zjistili?","og_url":"https:\/\/www.gopay.com\/blog\/co-nas-5-milionu-plateb-naucilo-o-tom-jak-ziskat-vic-objednavek-v-e-shopu\/","og_site_name":"GoPay blog","article_publisher":"https:\/\/www.facebook.com\/gopay.cz","article_published_time":"2017-06-22T11:39:01+00:00","article_modified_time":"2017-08-24T13:47:19+00:00","author":"Jan Vodi\u010dka","twitter_card":"summary_large_image","twitter_title":"Co n\u00e1s 5 milion\u016f plateb nau\u010dilo o tom, jak z\u00edskat v\u00edc objedn\u00e1vek v e-shopu","twitter_description":"Vzali jsme vzorek plateb za posledn\u00ed rok a porovnali, jestli z\u00e1kazn\u00edci dokon\u010d\u00ed v\u00edc plateb s nebo bez p\u0159esm\u011brov\u00e1n\u00ed na platebn\u00ed br\u00e1nu. Co jsme zjistili?","twitter_image":"https:\/\/blog.gopay.com\/wp-content\/uploads\/2017\/06\/Blog.png","twitter_creator":"@janvodicka","twitter_site":"@gopaycz","twitter_misc":{"Napsal(a)":"Jan Vodi\u010dka","Odhadovan\u00e1 doba \u010dten\u00ed":"4 minuty","Written by":"Jan Vodi\u010dka"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.gopay.com\/blog\/co-nas-5-milionu-plateb-naucilo-o-tom-jak-ziskat-vic-objednavek-v-e-shopu\/#article","isPartOf":{"@id":"https:\/\/www.gopay.com\/blog\/co-nas-5-milionu-plateb-naucilo-o-tom-jak-ziskat-vic-objednavek-v-e-shopu\/"},"author":{"name":"Jan Vodi\u010dka","@id":"https:\/\/www.gopay.com\/blog\/#\/schema\/person\/54c208d22dce2bc3b92ce555f83b3172"},"headline":"Co n\u00e1s 5 milion\u016f plateb nau\u010dilo o tom, jak z\u00edskat v\u00edc objedn\u00e1vek v e-shopu","datePublished":"2017-06-22T11:39:01+00:00","dateModified":"2017-08-24T13:47:19+00:00","mainEntityOfPage":{"@id":"https:\/\/www.gopay.com\/blog\/co-nas-5-milionu-plateb-naucilo-o-tom-jak-ziskat-vic-objednavek-v-e-shopu\/"},"wordCount":736,"commentCount":9,"image":{"@id":"https:\/\/www.gopay.com\/blog\/co-nas-5-milionu-plateb-naucilo-o-tom-jak-ziskat-vic-objednavek-v-e-shopu\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/06\/Blog.png","articleSection":["Aktuality a novinky GoPay"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.gopay.com\/blog\/co-nas-5-milionu-plateb-naucilo-o-tom-jak-ziskat-vic-objednavek-v-e-shopu\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.gopay.com\/blog\/co-nas-5-milionu-plateb-naucilo-o-tom-jak-ziskat-vic-objednavek-v-e-shopu\/","url":"https:\/\/www.gopay.com\/blog\/co-nas-5-milionu-plateb-naucilo-o-tom-jak-ziskat-vic-objednavek-v-e-shopu\/","name":"Co n\u00e1s 5 milion\u016f plateb nau\u010dilo o tom, jak z\u00edskat v\u00edc objedn\u00e1vek v e-shopu","isPartOf":{"@id":"https:\/\/www.gopay.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.gopay.com\/blog\/co-nas-5-milionu-plateb-naucilo-o-tom-jak-ziskat-vic-objednavek-v-e-shopu\/#primaryimage"},"image":{"@id":"https:\/\/www.gopay.com\/blog\/co-nas-5-milionu-plateb-naucilo-o-tom-jak-ziskat-vic-objednavek-v-e-shopu\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/06\/Blog.png","datePublished":"2017-06-22T11:39:01+00:00","dateModified":"2017-08-24T13:47:19+00:00","author":{"@id":"https:\/\/www.gopay.com\/blog\/#\/schema\/person\/54c208d22dce2bc3b92ce555f83b3172"},"description":"Vzali jsme vzorek plateb za posledn\u00ed rok a porovnali, jestli z\u00e1kazn\u00edci dokon\u010d\u00ed v\u00edc plateb s nebo bez p\u0159esm\u011brov\u00e1n\u00ed na platebn\u00ed br\u00e1nu. Co jsme zjistili?","breadcrumb":{"@id":"https:\/\/www.gopay.com\/blog\/co-nas-5-milionu-plateb-naucilo-o-tom-jak-ziskat-vic-objednavek-v-e-shopu\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gopay.com\/blog\/co-nas-5-milionu-plateb-naucilo-o-tom-jak-ziskat-vic-objednavek-v-e-shopu\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/www.gopay.com\/blog\/co-nas-5-milionu-plateb-naucilo-o-tom-jak-ziskat-vic-objednavek-v-e-shopu\/#primaryimage","url":"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/06\/Blog.png","contentUrl":"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2017\/06\/Blog.png","width":1716,"height":1148,"caption":"GoPay e-shop"},{"@type":"BreadcrumbList","@id":"https:\/\/www.gopay.com\/blog\/co-nas-5-milionu-plateb-naucilo-o-tom-jak-ziskat-vic-objednavek-v-e-shopu\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"GoPay.com","item":"https:\/\/www.gopay.com\/cs\/"},{"@type":"ListItem","position":2,"name":"Dom\u016f","item":"https:\/\/www.gopay.com\/blog\/"},{"@type":"ListItem","position":3,"name":"Co n\u00e1s 5 milion\u016f plateb nau\u010dilo o tom, jak z\u00edskat v\u00edc objedn\u00e1vek v e-shopu"}]},{"@type":"WebSite","@id":"https:\/\/www.gopay.com\/blog\/#website","url":"https:\/\/www.gopay.com\/blog\/","name":"GoPay blog","description":"\u010cl\u00e1nky, n\u00e1vody, srovn\u00e1n\u00ed z ze sv\u011bta e-commerce a online plateb.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gopay.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Person","@id":"https:\/\/www.gopay.com\/blog\/#\/schema\/person\/54c208d22dce2bc3b92ce555f83b3172","name":"Jan Vodi\u010dka","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/565051392e2c8925d0680f4210a39f8d5f56db15c96d96756924f1e4b263960a?s=96&d=mm&r=g505f63adc134ea94f1e5bbd4578a2b96","url":"https:\/\/secure.gravatar.com\/avatar\/565051392e2c8925d0680f4210a39f8d5f56db15c96d96756924f1e4b263960a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/565051392e2c8925d0680f4210a39f8d5f56db15c96d96756924f1e4b263960a?s=96&d=mm&r=g","caption":"Jan Vodi\u010dka"},"description":"Honza se v GoPay star\u00e1 o marketing a komunikaci. Rozhodn\u011b ho nesledujte na Twitteru.","sameAs":["https:\/\/x.com\/janvodicka"],"url":"https:\/\/www.gopay.com\/blog\/author\/jan-vodicka\/"}]}},"_links":{"self":[{"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/posts\/2381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/comments?post=2381"}],"version-history":[{"count":83,"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/posts\/2381\/revisions"}],"predecessor-version":[{"id":2917,"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/posts\/2381\/revisions\/2917"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/media\/2469"}],"wp:attachment":[{"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/media?parent=2381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/categories?post=2381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/tags?post=2381"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/coauthors?post=2381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}