{"id":189,"date":"2015-09-24T11:45:17","date_gmt":"2015-09-24T09:45:17","guid":{"rendered":"http:\/\/blog.gopay.com\/?p=189"},"modified":"2016-02-05T11:44:41","modified_gmt":"2016-02-05T10:44:41","slug":"5-tipu-jak-dokoncit-vice-objednavek-diky-platebni-brane","status":"publish","type":"post","link":"https:\/\/www.gopay.com\/blog\/5-tipu-jak-dokoncit-vice-objednavek-diky-platebni-brane\/","title":{"rendered":"5 tip\u016f, jak dokon\u010dit v\u00edce objedn\u00e1vek d\u00edky platebn\u00ed br\u00e1n\u011b"},"content":{"rendered":"<p>M\u00e1te n\u011bkdy pocit, \u017ee dokon\u010dit online obchod je neskute\u010dn\u00e1 d\u0159ina?<\/p>\n<p>Nejd\u0159\u00edv se pipl\u00e1te s produkty a s webem. Pak l\u00e1dujete pen\u00edze do reklamy a nah\u00e1n\u00edte z\u00e1kazn\u00edky, kde se d\u00e1.<\/p>\n<p>A kdy\u017e je nakonec p\u0159esv\u011bd\u010d\u00edte k n\u00e1kupu, po\u010det skute\u010dn\u011b dokon\u010den\u00fdch objedn\u00e1vek ve v\u00e1s m\u00edsto uspokojen\u00ed vyvol\u00e1v\u00e1 pochybnosti, jestli v\u00e1m to v\u0161echno stoj\u00ed za to.<\/p>\n<p>Nepropadejte panice. Nejste v tom sami. Lid\u00e9 na internetu nedokon\u010d\u00ed v pr\u016fm\u011bru <a href=\"http:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\">69 % v\u0161ech objedn\u00e1vek<\/a>. Kolik pen\u011bz nav\u00edc byste asi vyd\u011blali, kdybyste tento pom\u011br dok\u00e1zali srazit o 3, o 5 nebo dokonce o 10 procent? Snadno je m\u016f\u017eete m\u00edt. <!--more--><\/p>\n<p>V tomto \u010dl\u00e1nku v\u00e1m uk\u00e1\u017eu <b>5 snadn\u00fdch zp\u016fsob\u016f, kter\u00e9 v\u00e1m pomohou dokon\u010dit v\u00edce obchod\u016f<\/b> a to i bez p\u0159ekop\u00e1n\u00ed cel\u00e9 va\u0161\u00ed objedn\u00e1vky nebo obchodn\u00ed strategie.<\/p>\n<h3>Pro\u010d lid\u00e9 odpadaj\u00ed?<\/h3>\n<p><a href=\"http:\/\/www.statista.com\/statistics\/232285\/reasons-for-online-shopping-cart-abandonment\/\" target=\"_blank\">Podle statistik<\/a> <b>lid\u00e9 nedokon\u010d\u00ed objedn\u00e1vku nej\u010dast\u011bji kv\u016fli dodate\u010dn\u00fdm n\u00e1klad\u016fm<\/b> spojen\u00fdm nap\u0159\u00edklad s dopravou. Dal\u0161\u00edm d\u016fvodem je, \u017ee n\u00e1kup neberou v\u00e1\u017en\u011b a \u010dasto tak\u00e9 najdou lep\u0161\u00ed cenu u konkurence.<\/p>\n<p>Jestli nechcete v\u00e1\u0161 byznys dotovat, tyto d\u016fvody ne\u0159e\u0161te. T\u011b\u017eko p\u0159emluv\u00edte k n\u00e1kupu n\u011bkoho, kdo nem\u00e1 dost pen\u011bz, nebo nakupuje o\u010dima.<\/p>\n<p><i>Obr\u00e1zek &#8211; D\u016fvody, pro\u010d lid\u00e9 p\u0159ed\u010dasn\u011b opou\u0161t\u00ed objedn\u00e1vku. Ty v krou\u017eku m\u016f\u017eete za\u010d\u00edt m\u011bnit okam\u017eit\u011b.<\/i><br \/>\n<a href=\"http:\/\/blog.gopay.com\/wp-content\/uploads\/2015\/09\/blog01.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-214\" src=\"http:\/\/blog.gopay.com\/wp-content\/uploads\/2015\/09\/blog01.png\" alt=\"D\u016fvody pro nedokon\u010den\u00ed objedn\u00e1vky\" width=\"761\" height=\"645\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2015\/09\/blog01.png 761w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2015\/09\/blog01-300x254.png 300w\" sizes=\"(max-width: 761px) 100vw, 761px\" \/><\/a><\/p>\n<p>Obrovsk\u00e9 mno\u017estv\u00ed p\u0159\u00edle\u017eitost\u00ed ale spo\u010d\u00edv\u00e1 v tom, jak dok\u00e1\u017eete z\u00e1kazn\u00edkovi placen\u00ed <b>usnadnit a zp\u0159\u00edjemnit<\/b>. A to je \u00fakol i pro va\u0161i platebn\u00ed br\u00e1nu. Co byste ji m\u011bli nau\u010dit?<\/p>\n<h3>1. Nab\u00eddn\u011bte maximum platebn\u00edch metod<\/h3>\n<p>V \u010cesku p\u016fsob\u00ed t\u00e9m\u011b\u0159 47 bank a vyd\u00e1no je zde p\u0159es 11 milion\u016f platebn\u00edch karet. Schv\u00e1ln\u011b, kolika zp\u016fsoby jde u v\u00e1s zaplatit?<\/p>\n<p>Mo\u017en\u00e1 v\u00e1m to p\u0159ipad\u00e1 jako malichernost, ale <a href=\"http:\/\/www.columnfivemedia.com\/work-items\/infographic-no-cart-left-behind-why-shoppers-arent-following-through-on-online-purchases\" target=\"_blank\">56 % z\u00e1kazn\u00edk\u016f o\u010dek\u00e1v\u00e1<\/a>, \u017ee si b\u011bhem objedn\u00e1vky budou moci vybrat z v\u00edce platebn\u00edch metod.<\/p>\n<p>Nejde p\u0159itom jen o platebn\u00ed karty nebo bankovn\u00ed p\u0159evody. St\u00e1le popul\u00e1rn\u011bj\u0161\u00ed jsou i <b>online platebn\u00ed tla\u010d\u00edtka<\/b>, kter\u00fdmi umo\u017en\u00edte va\u0161im z\u00e1kazn\u00edk\u016fm platit doslova <strong>na<\/strong> <b>jedno kliknut\u00ed<\/b>.<\/p>\n<p>Bu\u010fte proto velkorys\u00ed. \u010c\u00edm v\u00edce platebn\u00edch metod dok\u00e1\u017eete nab\u00eddnout, t\u00edm sp\u00ed\u0161 u v\u00e1s z\u00e1kazn\u00edci objedn\u00e1vku dokon\u010d\u00ed.<\/p>\n<h3>2. Nep\u0159esm\u011brov\u00e1vejte<\/h3>\n<p>Nad\u0159ete se, abyste dostali n\u00e1v\u0161t\u011bvn\u00edky na v\u00e1\u0161 web. Je\u0161t\u011b v\u00edce pr\u00e1ce m\u00e1te s produkty, designem i obsahem, kdy\u017e se sna\u017e\u00edte n\u00e1v\u0161t\u011bvn\u00edky zkonvertovat. Pro\u010d je tedy, kdy\u017e u\u017e v\u00e1m cht\u011bj\u00ed zaplatit, pos\u00edl\u00e1te pry\u010d?<\/p>\n<p>P\u0159esm\u011brov\u00e1n\u00edm snadno <b>naru\u0161\u00edte k\u0159ehk\u00fd vztah<\/b>, kter\u00fd si k v\u00e1m v\u00e1\u0161 z\u00e1kazn\u00edk b\u011bhem objedn\u00e1vky vytv\u00e1\u0159\u00ed. Prodlou\u017e\u00edte i d\u00e9lku platebn\u00edho procesu a zv\u00fd\u0161\u00edte tak riziko, \u017ee z\u00e1kazn\u00edk objedn\u00e1vku nedokon\u010d\u00ed.<\/p>\n<p><i>Obr\u00e1zek &#8211; Uk\u00e1zka Inline patebn\u00ed br\u00e1ny, kter\u00e1 umo\u017e\u0148uje platit bez p\u0159esm\u011brov\u00e1n\u00ed.<\/i><br \/>\n<a href=\"http:\/\/blog.gopay.com\/wp-content\/uploads\/2015\/09\/goshop.cz-DEMO-platba-objedn\u00e1vka.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-236\" src=\"http:\/\/blog.gopay.com\/wp-content\/uploads\/2015\/09\/goshop.cz-DEMO-platba-objedn\u00e1vka.png\" alt=\"Inline platevbn\u00ed br\u00e1na GoPay\" width=\"1151\" height=\"719\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2015\/09\/goshop.cz-DEMO-platba-objedn\u00e1vka.png 1151w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2015\/09\/goshop.cz-DEMO-platba-objedn\u00e1vka-300x187.png 300w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2015\/09\/goshop.cz-DEMO-platba-objedn\u00e1vka-1024x640.png 1024w\" sizes=\"(max-width: 1151px) 100vw, 1151px\" \/><\/a><\/p>\n<p>Nejv\u011bt\u0161\u00ed pot\u00ed\u017e s p\u0159esm\u011brov\u00e1n\u00edm ale je, \u017ee v z\u00e1kazn\u00edkovi vyvol\u00e1 pocit, \u017ee pen\u00edze neplat\u00ed v\u00e1m, ale n\u011bkomu, koho nezn\u00e1. Kdo z n\u00e1s v t\u00e9to situaci r\u00e1d vytahuje pen\u011b\u017eenku?<\/p>\n<p>Nastavte proto va\u0161i platebn\u00ed br\u00e1nu tak, aby z\u00e1kazn\u00edk mohl zaplatit p\u0159\u00edmo na va\u0161ich str\u00e1nk\u00e1ch. Oba si u\u017eijete m\u00e9n\u011b stresu.<\/p>\n<h3>3. Uji\u0161\u0165ujte<\/h3>\n<p>Placen\u00ed na internetu je spojen\u00e9 s poskytov\u00e1n\u00edm citliv\u00fdch osobn\u00edch i platebn\u00edch \u00fadaj\u016f. Jestli jste zn\u00e1mou a zavedenou zna\u010dkou, lid\u00e9 u v\u00e1s s placen\u00edm probl\u00e9m v\u011bt\u0161inou nemaj\u00ed. H\u016f\u0159e na tom jste, kdy\u017e teprve za\u010d\u00edn\u00e1te.<\/p>\n<p><a href=\"http:\/\/www.statista.com\/statistics\/232285\/reasons-for-online-shopping-cart-abandonment\/\" target=\"_blank\">Pro 17 % nakupuj\u00edc\u00edch<\/a> jsou obavy ze zneu\u017eit\u00ed platebn\u00edch \u00fadaj\u016f d\u016fvodem pro nedokon\u010den\u00ed objedn\u00e1vky. <a href=\"https:\/\/econsultancy.com\/blog\/11182-basket-abandonment-case-studies-and-tips-to-help-improve-your-conversion-rates\" target=\"_blank\">Podle jin\u00e9ho pr\u016fzkumu<\/a> tuto obavu sd\u00edl\u00ed a\u017e 68 % nakupuj\u00edc\u00edch. Na d\u016fv\u011bryhodnosti a pocitu bezpe\u010d\u00ed tedy rozhodn\u011b z\u00e1le\u017e\u00ed.<\/p>\n<p>Spojte proto va\u0161i platebn\u00ed br\u00e1nu se <b>zavedenou platebn\u00ed instituc\u00ed<\/b>, u kter\u00e9 budou m\u00edt va\u0161i z\u00e1kazn\u00edci jistotu, \u017ee jejich pen\u00edze doru\u010d\u00ed, jak m\u00e1.<\/p>\n<p><i>Obr\u00e1zek &#8211; Uji\u0161\u0165ovac\u00ed prvky, kter\u00e9 v pr\u016fb\u011bhu objedn\u00e1vky pou\u017e\u00edv\u00e1 levneElektro.cz<\/i><br \/>\n<a href=\"http:\/\/blog.gopay.com\/wp-content\/uploads\/2015\/09\/N\u00e1kupn\u00ed-ko\u0161\u00edk-levneELEKTRO.cz_.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-223\" src=\"http:\/\/blog.gopay.com\/wp-content\/uploads\/2015\/09\/N\u00e1kupn\u00ed-ko\u0161\u00edk-levneELEKTRO.cz_.png\" alt=\"Bezpe\u010dnost\u00ed prvky v objedn\u00e1vce\" width=\"509\" height=\"78\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2015\/09\/N\u00e1kupn\u00ed-ko\u0161\u00edk-levneELEKTRO.cz_.png 509w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2015\/09\/N\u00e1kupn\u00ed-ko\u0161\u00edk-levneELEKTRO.cz_-300x46.png 300w\" sizes=\"(max-width: 509px) 100vw, 509px\" \/><\/a><\/p>\n<p>Pokud m\u016f\u017eete, uji\u0161\u0165ujte tak\u00e9 z\u00e1kazn\u00edky v pr\u016fb\u011bhu cel\u00e9 objedn\u00e1vky o jej\u00ed bezpe\u010dnosti. V tom v\u00e1m dob\u0159e poslou\u017e\u00ed certifik\u00e1ty, kter\u00e9 jste si vyslou\u017eili nebo loga certifika\u010dn\u00edch autorit, kter\u00e9 zast\u0159e\u0161uj\u00ed va\u0161i platebn\u00ed br\u00e1nu.<\/p>\n<h3>4. Noste stejn\u00fd dres<\/h3>\n<p>Lid\u00e9 se b\u011bhem nakupov\u00e1n\u00ed \u0159\u00edd\u00ed emocemi. Rozumem sv\u00e1 rozhodnut\u00ed pozd\u011bji ospravedl\u0148uj\u00ed. Vzhled a obsah va\u0161ich str\u00e1nek jsou hlavn\u00edmi spou\u0161t\u011b\u010di n\u00e1kupn\u00edch emoc\u00ed.<\/p>\n<p>Proto pokud design va\u0161\u00ed objedn\u00e1vkov\u00e9 str\u00e1nky dovedl z\u00e1kazn\u00edka k platb\u011b, pot\u0159ebujete, aby i placen\u00ed prob\u00edhalo ve stejn\u00fdch nebo <b>podobn\u00fdch kulis\u00e1ch<\/b>.<\/p>\n<p>Je to pochopiteln\u00e9. Z\u00e1kazn\u00edci spojuj\u00ed sv\u00e1 n\u00e1kupn\u00ed rozhodnut\u00ed s v\u00e1mi, tedy i s va\u0161\u00edm designem a va\u0161imi barvami. Pro\u010d by najednou m\u011bli poslat pen\u00edze n\u011bkomu, koho p\u0159edt\u00edm nikdy nevid\u011bli a kdo s va\u0161\u00edm designem nem\u00e1 nic spole\u010dn\u00e9ho?<\/p>\n<p>Platebn\u00ed br\u00e1nu proto <b>nastylujte do va\u0161ich barev<\/b> a p\u0159ilepte na ni i va\u0161e logo.<\/p>\n<p><i>Obr\u00e1zek &#8211; Nastylov\u00e1n\u00ed platebn\u00ed br\u00e1ny GoPay pro servery Lupa.cz a M\u011b\u0161ec.cz.<\/i><br \/>\n<a href=\"http:\/\/blog.gopay.com\/wp-content\/uploads\/2015\/09\/mesec-lupa1.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-234\" src=\"http:\/\/blog.gopay.com\/wp-content\/uploads\/2015\/09\/mesec-lupa1.jpg\" alt=\"Nastaven\u00ed vzhledu na platebn\u00ed br\u00e1n\u011b GoPay\" width=\"1000\" height=\"500\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2015\/09\/mesec-lupa1.jpg 1000w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2015\/09\/mesec-lupa1-300x150.jpg 300w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<h3>5. Myslete na mobily<\/h3>\n<p>M\u00e1te responzivn\u00ed web? Super. A co va\u0161e platebn\u00ed br\u00e1na? Zkusili jste ji proklikat na mobilu? Jestli ne, va\u0161i z\u00e1kazn\u00edci na tom budou podobn\u011b. A potom v\u00e1s ani responzivn\u00ed web nespas\u00ed.<\/p>\n<p><a href=\"http:\/\/www.marketwired.com\/press-release\/88-americans-who-shop-on-their-smartphones-experience-negative-issues-with-30-never-1804012.htm\" target=\"_blank\">A\u017e t\u0159etina lid\u00ed<\/a>, kte\u0159\u00ed u v\u00e1s z\u00edskaj\u00ed negativn\u00ed zku\u0161enost b\u011bhem objedn\u00e1vky na mobilu nebo tabletu, se k v\u00e1m u\u017e znovu nevr\u00e1t\u00ed.<\/p>\n<p><b>Integrace responzivn\u00ed platebn\u00ed br\u00e1ny<\/b> p\u0159itom dnes u\u017e nen\u00ed nijak n\u00e1ro\u010dn\u00e1. A i kdyby &#8211; je lep\u0161\u00ed trocha \u00fasil\u00ed, ne\u017e bez pr\u00e1ce p\u0159ich\u00e1zet o pen\u00edze a objedn\u00e1vky.<\/p>\n<h3>Testujte a m\u011b\u0159te<\/h3>\n<p>V\u00fd\u010det v\u0161ech tip\u016f, jak zv\u00fd\u0161it po\u010det dokon\u010den\u00fdch objedn\u00e1vek nebude nikdy \u00fapln\u00fd. Uvedl jsem tipy a doporu\u010den\u00ed, kter\u00e1 jsou z pohledu po\u017eadavk\u016f na modern\u00ed platebn\u00ed br\u00e1nu nejd\u016fle\u017eit\u011bj\u0161\u00ed.<\/p>\n<p>Pokud se podle nich budete \u0159\u00eddit, ur\u010dit\u011b nezapome\u0148te ve\u0161ker\u00e9 \u00fapravy <b>testovat<\/b> a m\u011b\u0159te i jejich dopad.<\/p>\n<p><i>Jak bojujete pro nedokon\u010den\u00fdm objedn\u00e1vk\u00e1m vy?<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00e1te n\u011bkdy pocit, \u017ee dokon\u010dit online obchod je neskute\u010dn\u00e1 d\u0159ina? Nejd\u0159\u00edv se pipl\u00e1te s produkty a s webem. Pak l\u00e1dujete pen\u00edze do reklamy a nah\u00e1n\u00edte z\u00e1kazn\u00edky, kde se d\u00e1. A kdy\u017e je nakonec p\u0159esv\u011bd\u010d\u00edte k n\u00e1kupu, po\u010det skute\u010dn\u011b dokon\u010den\u00fdch objedn\u00e1vek ve v\u00e1s m\u00edsto uspokojen\u00ed vyvol\u00e1v\u00e1 pochybnosti, jestli v\u00e1m to v\u0161echno stoj\u00ed za to. Nepropadejte panice.<a class=\"read-more\" href=\"https:\/\/www.gopay.com\/blog\/5-tipu-jak-dokoncit-vice-objednavek-diky-platebni-brane\/\">\u010c\u00edst d\u00e1le<\/a><\/p>\n","protected":false},"author":8,"featured_media":244,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"coauthors":[],"class_list":["post-189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-online-podnikani"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 tip\u016f, jak dokon\u010dit v\u00edce objedn\u00e1vek | Blog GoPay<\/title>\n<meta name=\"description\" content=\"Uk\u00e1\u017eeme v\u00e1m 5 snadn\u00fdch zp\u016fsob\u016f, jak dokon\u010dit v\u00edce objedn\u00e1vek a to i bez p\u0159ekop\u00e1n\u00ed cel\u00e9 va\u0161\u00ed 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