{"id":158,"date":"2015-08-05T07:08:43","date_gmt":"2015-08-05T05:08:43","guid":{"rendered":"http:\/\/blog.gopay.com\/?p=158"},"modified":"2023-08-30T13:49:22","modified_gmt":"2023-08-30T11:49:22","slug":"nepodcenujte-e-mailove-kampane","status":"publish","type":"post","link":"https:\/\/www.gopay.com\/blog\/nepodcenujte-e-mailove-kampane\/","title":{"rendered":"Nepodce\u0148ujte e-mailov\u00e9 kampan\u011b!"},"content":{"rendered":"<p>\u017de jsou e-maily dnes p\u0159e\u017eitek? Mo\u017en\u00e1 byste byli p\u0159ekvapeni, jak mohou dob\u0159e fungovat jako prodejn\u00ed kan\u00e1l. Je ale nutn\u00e9 si uv\u011bdomit n\u011bkolik v\u011bc\u00ed, ne\u017e se bezhlav\u011b pust\u00edte do \u201espamov\u00e1n\u00ed\u201c v\u0161ech, co maj\u00ed e-mailovou adresu \u263a<\/p>\n<p><!--more--><\/p>\n<p><b>V souladu se z\u00e1konem a tak d\u00e1le\u2026<\/b><\/p>\n<p>Rozes\u00edlka takov\u00e9 e-mailov\u00e9 kampan\u011b, to je tak trochu alchymie. Je t\u0159eba \u0161petka d\u016fvtipu, zn\u00e1t sv\u016fj c\u00edl, m\u00edt spr\u00e1vn\u00e9ho pomocn\u00edka pro pos\u00edl\u00e1n\u00ed hromadn\u00e9 po\u0161ty a zn\u00e1t hranice, za kter\u00e9 bychom se nem\u011bli vyd\u00e1vat, proto\u017ee to jsou ji\u017e <a href=\"https:\/\/www.uoou.cz\/vismo\/zobraz_dok.asp?id_ktg=1493&amp;p1=1493\">temn\u00e9 ba\u017einy ileg\u00e1lna<\/a>. Kdy\u017e do nich sklouzneme, nejen \u017ee si po\u0161ramot\u00edme pov\u011bst, ale tak\u00e9 m\u016f\u017eeme vyfasovat tu\u010dnou pokutu. A \u0159ekn\u011bme si na rovinu. Nen\u00ed nic hor\u0161\u00edho, ne\u017e z\u00edsk\u00e1vat zp\u011bt d\u016fv\u011bru z\u00e1kazn\u00edk\u016f.<\/p>\n<p><b>Tak\u017ee co pot\u0159ebujeme?<\/b><\/p>\n<ul>\n<li>kvalitn\u00ed syst\u00e9m pro rozes\u00edlku e-mailov\u00fdch kampan\u00ed<\/li>\n<li>zaj\u00edmav\u00fd p\u0159edm\u011bt zpr\u00e1vy<\/li>\n<li>l\u00e1kav\u00e9 sd\u011blen\u00ed<\/li>\n<li>mo\u017enost se k odb\u011bru novinek p\u0159ihl\u00e1sit, ale tak\u00e9 se z n\u011bj odhl\u00e1sit<\/li>\n<li>komunikovat se z\u00e1kazn\u00edky pravideln\u011b, ale s m\u00edrou (v \u017e\u00e1dn\u00e9m p\u0159\u00edpad\u011b je nezahlcujte)<\/li>\n<\/ul>\n<p>Ale dost teorie. Vrhn\u011bme se rovnou na praxi. Proto\u017ee jsme v\u00e1m cht\u011bli uleh\u010dit f\u00e1zi v\u00fdb\u011bru vhodn\u00e9ho mailingov\u00e9ho syst\u00e9mu, otestovali pro v\u00e1s dva zn\u00e1m\u00e9 a obl\u00edben\u00e9 n\u00e1stroje.<\/p>\n<p><b>Rychle, jednodu\u0161e a \u010desky<\/b><\/p>\n<p>Pokud v\u00e1m d\u011bl\u00e1 probl\u00e9m angli\u010dtina, doporu\u010dujeme zabrousit do \u010desk\u00fdch vod a s\u00e1hnout po <a href=\"http:\/\/www.smartemailing.cz\">Smartemailingu<\/a>. M\u016f\u017eete si ho vyzkou\u0161et na 30 dn\u00ed zdarma, tak\u017ee budete m\u00edt dost \u010dasu ho d\u016fkladn\u011b prozkoumat a zjistit, jestli v\u00e1m bude vyhovovat. Pokud si v za\u010d\u00e1tku nebudete v\u011bd\u011bt rady, je tu pro v\u00e1s <a href=\"http:\/\/www.smartemailing.cz\/akademie\/\">syst\u00e9m n\u00e1vod\u016f a \u0161kolen\u00ed<\/a>, kter\u00e9 m\u016f\u017eete absolvovat on-line. Do Smartemailingu celkem jednodu\u0161e naimportujete v\u0161echny sv\u00e9 kontakty. Pak u\u017e sta\u010d\u00ed si za\u010d\u00edt hr\u00e1t se \u0161ablonami. Ob\u010das jsme museli v n\u011bkter\u00fdch p\u0159\u00edpadech chvilku t\u00e1pat a experimentovat, ale kampa\u0148 jsme nakonec odeslali \ud83d\ude42 Co se n\u00e1m l\u00edb\u00ed je to, \u017ee m\u016f\u017eete okam\u017eit\u011b sledovat v\u00fdsledky kamapn\u011b. Celkov\u011b je to dost chytr\u00fd n\u00e1stroj. Um\u00ed pracovat s obr\u00e1zky, editovat kampa\u0148 v online HTML WYSIWYG editoru, pokro\u010dil\u00fd u\u017eivatel m\u016f\u017ee vyu\u017e\u00edt i HTML editace zdrojov\u00e9ho k\u00f3du a <a href=\"http:\/\/www.smartemailing.cz\/tabulka-funkci\/\">mnoho dal\u0161\u00edho<\/a>. Zkr\u00e1tka, jakmile p\u0159ekon\u00e1te prvn\u00ed \u00fatrapy, kdy v\u00e1m v n\u011bkter\u00fdch momentech m\u016f\u017ee p\u0159ij\u00edt n\u00e1stroj mali\u010dko neintuitivn\u00ed, m\u00e1te vyhr\u00e1no a m\u016f\u017eete sekat dal\u0161\u00ed mailingy jako Ba\u0165a cvi\u010dky.<\/p>\n<p><b>Chytr\u00fd \u0161impanz<\/b><\/p>\n<p>Je angli\u010dtina v\u00e1\u0161 obl\u00edben\u00fd jazyk? Pak s\u00e1hn\u011bte po <a href=\"http:\/\/mailchimp.com\">Mailchimpu<\/a>! Tohle chytr\u00e9 \u201czv\u00ed\u0159\u00e1tko\u201d v\u00e1m pom\u016f\u017ee vytv\u00e1\u0159et opravdu n\u00e1dhern\u00e9 mailingov\u00e9 kampan\u011b metodou drag-and-drop. Tedy tak, \u017ee prvek (a\u0165 u\u017e obr\u00e1zek, nebo blok s textem) uchop\u00edte, t\u00e1hnete na m\u00edsto, kam ho chcete um\u00edstit a pust\u00edte. Je to opravdu tak jednoduch\u00e9. Obsahuje mimo jin\u00e9 i velk\u00e9 mno\u017estv\u00ed ji\u017e nadefinovan\u00fdch \u0161ablon a definovan\u00fdch textov\u00fdch pol\u00ed, kter\u00e9 um\u00ed r\u016fzn\u00e9 vychyt\u00e1vky, jako je dopln\u011bn\u00ed osloven\u00ed, pole adresy atd. I kdy\u017e je Mailchimp jen v angli\u010dtin\u011b, je jeho ovl\u00e1d\u00e1n\u00ed opravdu intuitivn\u00ed. Pr\u00e1ci s n\u00edm zvl\u00e1dne i \u010dlov\u011bk, kter\u00fd um\u00ed anglicky jen p\u00e1r slov\u00ed\u010dek. Jak u\u017e n\u00e1zev napov\u00edd\u00e1, nau\u010d\u00ed se s n\u00edm pracovat opravdu i \u201ccvi\u010den\u00e1 opice\u201d. \ud83d\ude42 A je to v\u00e1\u017en\u011b pravda! Pokud u\u017e pat\u0159\u00edte do skupiny lid\u00ed, kte\u0159\u00ed se s angli\u010dtinou dok\u00e1\u017e\u00ed celkem obstojn\u011b poprat, m\u016f\u017eete vyu\u017e\u00edt i v Mailchimpu dob\u0159e p\u0159ipraven\u00e9 <a href=\"http:\/\/kb.mailchimp.com\/?_ga=1.247721920.69031116.1431272196\">n\u00e1pov\u011bdy a videon\u00e1vod\u016f<\/a>. A je\u0161t\u011b jedna dobr\u00e1 zpr\u00e1va, tenhle \u201cchlup\u00e1\u010d\u201d v\u00e1m dovol\u00ed pos\u00edlat <a href=\"http:\/\/mailchimp.com\/pricing\/\">mailingy zdarma<\/a>, a to a\u017e na 2 000 unik\u00e1tn\u00edch adres. V\u00e1\u017en\u011b.<\/p>\n<p><b>Emailing jednodu\u0161e&#8230;co dodat<\/b><\/p>\n<p>M\u00e1te ji\u017e s Mailchimpem i Smartemailingem sv\u00e9 zku\u0161enosti a zjistili jste, \u017ee to pro v\u00e1s nen\u00ed to prav\u00e9 o\u0159echov\u00e9? Pak zkuste s\u00e1hnout po syst\u00e9mu <a href=\"http:\/\/www.emailing-jednoduse.cz\/\">Emailing jednodu\u0161e<\/a>. Tenhle syst\u00e9m m\u00e1 opravdu p\u011bkn\u00fd\u00a0WYSIWYG\u00a0editor. Sdrce n\u00e1ro\u010dn\u00e9ho u\u017eivatele jenom zaples\u00e1. Ani u aplikace Emailing jednodu\u0161e pak nechyb\u00ed spousta vychyt\u00e1vek, kter\u00e9 v\u00e1m umo\u017en\u00ed vkl\u00e1dat do chystan\u00e9ho mailingu obr\u00e1zky, odkazy, tabulky&#8230;zkr\u00e1tka t\u00e9m\u011b\u0159 v\u0161e, na co si vzpomenete. Nav\u00edc m\u00e1te k dispozici p\u0159ehledn\u00e9 statistiky \u00fasp\u011b\u0161nosti, kter\u00e9 v\u00e1m jasn\u011b pov\u00ed, kdy jste se trefili kampan\u00ed do z\u00e1jmu z\u00e1kazn\u00edk\u016f a kdy to byl krok vedle. A co je velk\u00e1 v\u00fdhoda? Opravdu se v n\u011bm neztrat\u00edte. Syst\u00e9m je p\u0159ehledn\u00fd a tak intuitivn\u00ed, \u017ee se v n\u011bm po p\u011bti minut\u00e1ch hrav\u011b zorientujete. Co je ale m\u00ednus? Neobsahuje \u017e\u00e1dn\u00e9 pou\u017eiteln\u00e9 \u0161ablony. Chcete je? Mus\u00edte zaplatit za jejich v\u00fdvoj, nebo m\u00edt \u0161ikovn\u00e9ho program\u00e1tora, kter\u00fd to ud\u011bl\u00e1 za v\u00e1s.<\/p>\n<p><b>Je dobr\u00e9 v\u011bd\u011bt, \u017ee jsme vzbudili z\u00e1jem\u2026<\/b><\/p>\n<p>A\u0165 u\u017e si vyberete kvalitn\u00ed \u010desk\u00fd Smartemailing, po Mailchimpu, Emailingu jednodu\u0161e, <a href=\"http:\/\/www.capterra.com\/email-marketing-software\/\">nebo jin\u00e9m n\u00e1stroji<\/a>, kter\u00fdch je na trhu nep\u0159ebern\u00e9 mno\u017estv\u00ed, nebudete litovat. Nejen, \u017ee si budete moci vytvo\u0159it sami nebo s pomoc\u00ed program\u00e1tora \u00fa\u017easnou mailingovou \u0161ablonu, kter\u00e1 odpov\u00edd\u00e1 va\u0161emu brandu, ale tak\u00e9 budete m\u00edt p\u0159ehled o tom, jak velk\u00e9 publikum jste sv\u00fdm sd\u011blen\u00edm zas\u00e1hli. Oba n\u00e1stroje toti\u017e um\u00ed zobrazit p\u0159ehlednou statistiku \u00fasp\u011b\u0161nosti e-mailu. Budete dokonce v\u011bd\u011bt, kter\u00fd v\u00e1\u0161 z\u00e1kazn\u00edk e-mail otev\u0159el a na jak\u00fd odkaz klikl. Ty, kter\u00e9 jste neoslnili, pak m\u016f\u017eete zkusit oslovit znovu. M\u016f\u017eete vyzkou\u0161et jin\u00fd, chytlav\u011bj\u0161\u00ed a zaj\u00edmav\u011bj\u0161\u00ed p\u0159edm\u011bt zpr\u00e1vy, jin\u00e9 obr\u00e1zky a text.<\/p>\n<p>Na co tedy je\u0161t\u011b \u010dek\u00e1te? Napl\u00e1nujte svou prvn\u00ed kampa\u0148, informujte z\u00e1kazn\u00edky o akci, kter\u00e1 u v\u00e1s pr\u00e1v\u011b prob\u00edh\u00e1. Nem\u00e1te co ztratit \ud83d\ude09<\/p>\n<p>A p\u0159\u00ed\u0161t\u011b m\u016f\u017eeme probrat trochu t\u00e9 teorie o tom, jak by m\u011bla vypadat struktura spr\u00e1vn\u00e9 e-mailov\u00e9 kampan\u011b.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u017de jsou e-maily dnes p\u0159e\u017eitek? Mo\u017en\u00e1 byste byli p\u0159ekvapeni, jak mohou dob\u0159e fungovat jako prodejn\u00ed kan\u00e1l. Je ale nutn\u00e9 si uv\u011bdomit n\u011bkolik v\u011bc\u00ed, ne\u017e se bezhlav\u011b pust\u00edte do \u201espamov\u00e1n\u00ed\u201c v\u0161ech, co maj\u00ed e-mailovou adresu \u263a<\/p>\n","protected":false},"author":8,"featured_media":160,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"coauthors":[13],"class_list":["post-158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-online-podnikani"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nepodce\u0148ujte e-mailov\u00e9 kampan\u011b! | GoPay blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gopay.com\/blog\/nepodcenujte-e-mailove-kampane\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nepodce\u0148ujte e-mailov\u00e9 kampan\u011b! | GoPay blog\" \/>\n<meta property=\"og:description\" content=\"\u017de jsou e-maily dnes p\u0159e\u017eitek? 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