{"id":143,"date":"2015-06-09T10:00:16","date_gmt":"2015-06-09T08:00:16","guid":{"rendered":"http:\/\/blog.gopay.com\/?p=143"},"modified":"2023-08-30T13:48:42","modified_gmt":"2023-08-30T11:48:42","slug":"budovani-brandu","status":"publish","type":"post","link":"https:\/\/www.gopay.com\/blog\/budovani-brandu\/","title":{"rendered":"Budov\u00e1n\u00ed brandu"},"content":{"rendered":"<p>Podnik\u00e1te, nebo teprve uva\u017eujete o tom, \u017ee za\u010dnete? U\u017e jste si ud\u011blali pr\u016fzkum trhu a v\u00edte, \u017ee to, co budete lidem nab\u00edzet, je to prav\u00e9? U\u017e jste p\u0159em\u00fd\u0161leli o tom, jak chcete navenek p\u016fsobit? Zamyslete se nad t\u00edm, jak\u00e9 budete m\u00edt logo, jak bude vypadat v\u00e1\u0161 web p\u0159\u00edpadn\u011b\u00a0e-shop. A co n\u00e1zev? To v\u0161echno a mnohem v\u00edce vytv\u00e1\u0159\u00ed brand. Tedy n\u011bco, co ve sv\u00e9m celku tvo\u0159\u00ed zna\u010dku. P\u0159esn\u011b tu zna\u010dku, kterou chcete, aby si lid\u00e9 pamatovali. Aby si j\u00ed spojili s\u00a0pozitivn\u00edmi zku\u0161enostmi a pocity. Kdy\u017e u\u017e tedy za\u010d\u00edt, tak po\u0159\u00e1dn\u011b a systematicky. Ka\u017ed\u00fd detail toti\u017e dotv\u00e1\u0159\u00ed obraz o v\u00e1s a va\u0161em podnik\u00e1n\u00ed.<\/p>\n<p><!--more--><\/p>\n<p><b>Brand je jen pro velk\u00e9 firmy?<\/b><\/p>\n<p>\u0158ada lid\u00ed, kte\u0159\u00ed podnikaj\u00ed, to tak bohu\u017eel vn\u00edm\u00e1. Brand budovaly spole\u010dnosti s\u00a0velk\u00fdm marketingov\u00fdm rozpo\u010dtem, kter\u00e9 si na tuto oblast \u010dasto naj\u00edmali renomovan\u00e9 kreativn\u00ed agentury. Dnes u\u017e to tak d\u00edky bohu nen\u00ed. <b>I mal\u00e9 firmy maj\u00ed dnes d\u00edky mo\u017enostem, kter\u00e9 sk\u00fdt\u00e1 modern\u00ed doba, \u0161anci si vybudovat slu\u0161n\u00e9 pov\u011bdom\u00ed o zna\u010dce.<\/b> Dovoluje jim to internet a on-line reklama, soci\u00e1ln\u00ed s\u00edt\u011b a nep\u0159ebern\u00e9 mno\u017estv\u00ed free n\u00e1stroj\u016f na vytv\u00e1\u0159en\u00ed grafiky.<\/p>\n<p><b>Moje zna\u010dka = moje vizitka<\/b><\/p>\n<p>Tohle heslo si napi\u0161te na n\u011bjak\u00e9 viditeln\u00e9 m\u00edsto. Pokud bude va\u0161e zna\u010dka pro z\u00e1kazn\u00edky dob\u0159e \u010diteln\u00e1, bude se mnohem l\u00e9pe pamatovat. Nev\u00edte si rady a zrovna neopl\u00fdv\u00e1te rozpo\u010dtem, ze kter\u00e9ho byste si mohli dovolit pomoc odborn\u00edka? Pak plat\u00ed jedna rada. <b>Pod\u00edvejte se, jak to d\u011bl\u00e1 konkurence<\/b>. V\u017eijte se do role z\u00e1kazn\u00edka a polo\u017ete si n\u011bkolik ot\u00e1zek, kter\u00e9 v\u00e1m napov\u00ed, jestli tohle je ta spr\u00e1vn\u00e1 cesta.<\/p>\n<ul>\n<li>P\u016fsob\u00ed na v\u00e1s zna\u010dka pozitivn\u011b?<\/li>\n<li>Co jejich web? Co soci\u00e1ln\u00ed s\u00edt\u011b?<\/li>\n<li>Jak\u00e9 dal\u0161\u00ed komunika\u010dn\u00ed kan\u00e1ly vyu\u017e\u00edvaj\u00ed, aby se dostali se sv\u00fdm sd\u011blen\u00edm ke klientovi?<\/li>\n<\/ul>\n<p><b>Emoce, doporu\u010den\u00ed, p\u0159\u00edb\u011bhy\u2026<\/b><\/p>\n<p>To je, o\u010d v\u00a0dne\u0161n\u00ed dob\u011b b\u011b\u017e\u00ed. A v\u011b\u0159te, \u017ee k\u00a0tomu, <b>abyste v\u00a0lidech vyvolali emoce, nepot\u0159ebujete vysok\u00e9 \u010d\u00e1stky na reklamu<\/b>. Sta\u010d\u00ed m\u00edt trochu pod \u010depic\u00ed. Budujte brand tak, aby vyvol\u00e1val v\u00a0lidech emoce. Spojte va\u0161i zna\u010dku s\u00a0p\u0159\u00edb\u011bhy lid\u00ed, kte\u0159\u00ed u v\u00e1s nakoupili. Pokud budete od po\u010d\u00e1tku budov\u00e1n\u00ed brandu spojovat s\u00a0budov\u00e1n\u00edm kvalitn\u00edch vztah\u016f se z\u00e1kazn\u00edky, mnohon\u00e1sobn\u011b se v\u00e1m to vr\u00e1t\u00ed. Doporu\u010den\u00ed je toti\u017e hodn\u011b siln\u00e1 zbra\u0148 proti konkurenci \u263a V\u011bd\u011bli jste, \u017ee <b>m\u00e9n\u011b ne\u017e 10% lid\u00ed v\u011b\u0159\u00ed reklam\u011b<\/b>, kterou n\u011bkde vid\u00ed, ale <b>t\u00e9m\u011b\u0159 80% lid\u00ed d\u00e1 na osobn\u00ed doporu\u010den\u00ed <\/b>n\u011bkoho, kdo u\u017e si produkt \u010di slu\u017ebu vyzkou\u0161el?<\/p>\n<p><b>Co je sexy, to p\u0159itahuje pozornost<\/b><\/p>\n<p>\u017de nev\u00edte, jak je to my\u0161leno? V\u0161imli jste si, \u017ee dne\u0161n\u00edmu marketingu vl\u00e1dnou fotky? Produkty na nich vypadaj\u00ed l\u00e1kav\u011b. J\u00eddlo a pit\u00ed chcete okam\u017eit\u011b ochutnat, do b\u011b\u017eeck\u00fdch bot se obout a ub\u011bhnout maraton. Doslova chcete sednout za volant toho \u00fa\u017easn\u00e9ho nov\u00e9ho auta a vyrazit na v\u00fdlet. Chcete otestovat ten nov\u00fd \u00fa\u017easn\u011b designov\u00fd mobil. Takhle to prost\u011b funguje. <b>Pamatujete? Emoce!<\/b> M\u00e1te produkt nebo slu\u017ebu, kterou lze zv\u011b\u010dnit na fotografii? Do toho. Nebojte se k\u00a0publikov\u00e1n\u00ed pou\u017e\u00edt t\u0159eba <b>Instagram<\/b> nebo <b>Facebook<\/b>, nic v\u00e1s to nestoj\u00ed. A pokud neprod\u00e1v\u00e1te nic hmatateln\u00e9ho, pak vyu\u017eijte s\u00edlu referen\u010dn\u00edho p\u0159\u00edb\u011bhu. Vyv\u00edj\u00edte nap\u0159\u00edklad skv\u011bl\u00fd software, kter\u00fd lidem usnadn\u00ed \u017eivot? Oslovte ty, kter\u00fdm u\u017e pomohl a kte\u0159\u00ed jsou s\u00a0va\u0161\u00edm \u0159e\u0161en\u00edm spokojeni.<\/p>\n<p>A nezapome\u0148te na jednu v\u011bc. \u010c\u00edm v\u00edce budete vid\u011bt, t\u00edm l\u00e9pe se va\u0161\u00ed zna\u010dce povede.<\/p>\n<p>Na\u010derpejte tedy inspiraci a jd\u011bte do podnik\u00e1n\u00ed po hlav\u011b. A pokud u\u017e jste tak daleko, \u017ee m\u00e1te prosperuj\u00edc\u00ed web \/ e-shop, pak myslete na pohodl\u00ed klient\u016f a dop\u0159ejte jim <a href=\"http:\/\/www.platebnibrana.cz\">platby za va\u0161e produkty a slu\u017eby na jedno kliknut\u00ed<\/a> \ud83d\ude09<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Podnik\u00e1te, nebo teprve uva\u017eujete o tom, \u017ee za\u010dnete? U\u017e jste si ud\u011blali pr\u016fzkum trhu a v\u00edte, \u017ee to, co budete lidem nab\u00edzet, je to prav\u00e9? U\u017e jste p\u0159em\u00fd\u0161leli o tom, jak chcete navenek p\u016fsobit? Zamyslete se nad t\u00edm, jak\u00e9 budete m\u00edt logo, jak bude vypadat v\u00e1\u0161 web p\u0159\u00edpadn\u011b\u00a0e-shop. A co n\u00e1zev? To v\u0161echno a mnohem<a class=\"read-more\" href=\"https:\/\/www.gopay.com\/blog\/budovani-brandu\/\">\u010c\u00edst d\u00e1le<\/a><\/p>\n","protected":false},"author":8,"featured_media":145,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"coauthors":[13],"class_list":["post-143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-online-podnikani"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Budov\u00e1n\u00ed brandu | GoPay blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gopay.com\/blog\/budovani-brandu\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Budov\u00e1n\u00ed brandu | GoPay blog\" \/>\n<meta property=\"og:description\" content=\"Podnik\u00e1te, nebo teprve uva\u017eujete o tom, \u017ee za\u010dnete? 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