{"id":13168,"date":"2026-11-05T10:09:54","date_gmt":"2026-11-05T09:09:54","guid":{"rendered":"https:\/\/www.gopay.com\/blog\/?p=13168"},"modified":"2026-11-05T10:18:05","modified_gmt":"2026-11-05T09:18:05","slug":"shrnuti-webinare-platby-primo-ve-vasem-kosiku","status":"publish","type":"post","link":"https:\/\/www.gopay.com\/blog\/shrnuti-webinare-platby-primo-ve-vasem-kosiku\/","title":{"rendered":"Shrnut\u00ed webin\u00e1\u0159e: Platby p\u0159\u00edmo ve va\u0161em ko\u0161\u00edku"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Nov\u00e9 GoPay API v4 a checkout integrace p\u0159in\u00e1\u0161ej\u00ed mo\u017enost spustit platebn\u00ed br\u00e1nu p\u0159\u00edmo v ko\u0161\u00edku e-shopu bez nutnosti p\u0159esm\u011brov\u00e1n\u00ed z\u00e1kazn\u00edka. Nov\u00e1 architektura stav\u00ed na samostatn\u00fdch entit\u00e1ch pro platby, refundace i platebn\u00ed odkazy, co\u017e zjednodu\u0161uje v\u00fdvoj, zvy\u0161uje bezpe\u010dnost a p\u0159in\u00e1\u0161\u00ed vy\u0161\u0161\u00ed konverze d\u00edky okam\u017eit\u00e9mu vyvol\u00e1n\u00ed platebn\u00edch metod jako Apple Pay nebo Google Pay. V\u0161echny novinky a praktick\u00e9 uk\u00e1zky jsme p\u0159edstavili na GoPay webin\u00e1\u0159i 3. 11. 2026.<br><br>Tento \u010dl\u00e1nek p\u0159in\u00e1\u0161\u00ed kompletn\u00ed p\u0159ehled: od anal\u00fdzy n\u00e1kupn\u00edch trend\u016f v \u010desk\u00e9m e-commerce p\u0159es architekturu nov\u00e9ho GoPay API a\u017e po technickou dostupnost pro jednotliv\u00e9 platformy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">P\u0159ehrajte si z\u00e1znam webin\u00e1\u0159e \ud83d\udc47<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"fitvid extra-bottom\"><iframe loading=\"lazy\" title=\"GoPay webin\u00e1\u0159 #7. Platby p\u0159\u00edmo ve va\u0161em ko\u0161\u00edku.\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/t2Yw8MLdulA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Jak plat\u00ed \u010desk\u00fd e-commerce: \u00dastup ru\u010dn\u00edho zad\u00e1v\u00e1n\u00ed karet i bankovn\u00edch tla\u010d\u00edtek<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Rozvoj platebn\u00edch metod v\u00fdrazn\u011b zrychluje. Z na\u0161ich intern\u00edch dat vypl\u00fdv\u00e1, \u017ee platby kartou si dlouhodob\u011b udr\u017euj\u00ed dominantn\u00ed pod\u00edl okolo 80 %, radik\u00e1ln\u011b se v\u0161ak m\u011bn\u00ed zp\u016fsob, jak\u00fdm z\u00e1kazn\u00edci kartu pou\u017e\u00edvaj\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Postupn\u011b miz\u00ed sc\u00e9n\u00e1\u0159e, kdy z\u00e1kazn\u00edk ru\u010dn\u011b opisuje \u00fadaje z plastov\u00e9 karty (pokles o t\u00e9m\u011b\u0159 30 procentn\u00edch bod\u016f). Naopak raketov\u011b rostou tokenizovan\u00e9 metody, jako jsou <strong>Apple Pay a Google Pay<\/strong>, kter\u00e9 dnes na platebn\u00ed br\u00e1n\u011b&nbsp; GoPay tvo\u0159\u00ed <strong>p\u0159es 54 % v\u0161ech karetn\u00edch transakc\u00ed<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vedle karetn\u00edch digit\u00e1ln\u00edch pen\u011b\u017eenek posiluje tak\u00e9 pod\u00edl QR plateb a PSD2 plateb, kter\u00e9 nahrazuj\u00ed klasick\u00e9 online bankovn\u00ed p\u0159evody. Z\u00e1kazn\u00edci o\u010dek\u00e1vaj\u00ed rychl\u00fd pr\u016fchod platbou na jedno kliknut\u00ed \u010di naskenov\u00e1n\u00ed, co\u017e se p\u0159\u00edmo prom\u00edt\u00e1 do \u00fasp\u011b\u0161nosti dokon\u010den\u00ed objedn\u00e1vky:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Apple Pay:<\/strong> \u00fasp\u011b\u0161nost dlouhodob\u011b dosahuje <strong>~96 %<\/strong><\/li>\n\n\n\n<li><strong>Google Pay:<\/strong> \u00fasp\u011b\u0161nost vzrostla nad <strong>93 %<\/strong><\/li>\n\n\n\n<li><strong>QR platba:<\/strong> \u00fasp\u011b\u0161nost p\u0159esahuje <strong>85 %<\/strong><\/li>\n\n\n\n<li><strong>Online bankovn\u00ed p\u0159evody:<\/strong> pokles pod\u00edlu z 21 % na 14 % b\u011bhem 4 let<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Provozovatel\u00e9 e-shop\u016f tak \u010del\u00ed jednozna\u010dn\u00e9mu \u00fakolu: eliminovat zbyte\u010dn\u00e9 p\u0159ek\u00e1\u017eky v ko\u0161\u00edku a nab\u00eddnout bezkontaktn\u00ed metody na prvn\u00edm m\u00edst\u011b.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Prezentace z webin\u00e1\u0159e ke sta\u017een\u00ed<\/h2>\n\n\n\n<div class=\"wp-block-file\"><a id=\"wp-block-file--media-2b772855-27ea-419e-90eb-d6ed2c55cc53\" href=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2026\/11\/GoPay-Webinar-7-Platebni-brana-v-kosiku.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">GoPay Webin\u00e1\u0159 #7 &#8211; Platebn\u00ed br\u00e1na v ko\u0161\u00edku<\/a><a href=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2026\/11\/GoPay-Webinar-7-Platebni-brana-v-kosiku.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-2b772855-27ea-419e-90eb-d6ed2c55cc53\">St\u00e1hnout<\/a><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>P\u0159\u00edm\u00e1 checkout integrace: Platba bez p\u0159esm\u011brov\u00e1n\u00ed<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hlavn\u00ed novinkou z pohledu u\u017eivatelsk\u00e9ho z\u00e1\u017eitku (UX) je mo\u017enost pln\u00e9 integrace platebn\u00ed br\u00e1ny GoPay do struktury e-shopu. V p\u0159edchoz\u00edm modelu (<em>redirect varianta<\/em>) byl z\u00e1kazn\u00edk p\u0159i platb\u011b p\u0159esm\u011brov\u00e1n na na\u0161i dom\u00e9nu. Nov\u00e9 \u0159e\u0161en\u00ed jej ponech\u00e1v\u00e1 po celou dobu n\u00e1kupu p\u0159\u00edmo na va\u0161em webu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Technicky tuto komunikaci zaji\u0161\u0165uj\u00ed na\u0161e klientsk\u00e9 SDK knihovny, kter\u00e9 v ko\u0161\u00edku bezpe\u010dn\u011b vykresl\u00ed karetn\u00ed formul\u00e1\u0159 nebo vyvolaj\u00ed dialogy platebn\u00edch metod. Karetn\u00ed data nikdy neproch\u00e1zej\u00ed skrze va\u0161e servery, co\u017e garantuje dodr\u017een\u00ed bezpe\u010dnostn\u00edch standard\u016f PCI DSS, ale z\u00e1rove\u0148 nevytv\u00e1\u0159\u00ed pocit opu\u0161t\u011bn\u00ed obchodu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Hlavn\u00ed prvky checkout integrace v ko\u0161\u00edku:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pln\u011b p\u0159izp\u016fsobiteln\u00fd design:<\/strong> Vzhled karetn\u00edho formul\u00e1\u0159e nastav\u00edte podle vizu\u00e1ln\u00ed identity e-shopu.<\/li>\n\n\n\n<li><strong>P\u0159\u00edm\u00e9 vyvol\u00e1n\u00ed pen\u011b\u017eenek:<\/strong> Apple Pay a Google Pay zobrazuj\u00ed syst\u00e9mov\u00e1 okna rovnou v ko\u0161\u00edku.<\/li>\n\n\n\n<li><strong>Variabiln\u00ed zobrazen\u00ed QR k\u00f3du:<\/strong> Instrukce pro platbu p\u0159evodem nebo QR k\u00f3d zobraz\u00edte v checkoutu.<\/li>\n\n\n\n<li><strong>Podpora mobiln\u00edch aplikac\u00ed:<\/strong> Stejn\u00e9 SDK knihovny a postupy funguj\u00ed pro nativn\u00ed aplikace v iOS i Androidu.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Architektura GoPay API v4: Samostatn\u00e9 entity a vy\u0161\u0161\u00ed stabilita<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nov\u00fd produkt nestoj\u00ed pouze na \u00faprav\u00e1ch frontendov\u00fdch prvk\u016f. Kompletn\u011b jsme p\u0159epracovali architekturu backendov\u00e9ho rozhran\u00ed z API v3 na <strong>API v4<\/strong>. Zat\u00edmco u star\u0161\u00ed verze byla centr\u00e1ln\u00ed entitou v\u00fdhradn\u011b platba, API v4 p\u0159istupuje k jednotliv\u00fdm objekt\u016fm jako k samostatn\u00fdm entit\u00e1m s vlastn\u00edmi identifik\u00e1tory.<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>Star\u00e9 rozhran\u00ed (API v3): Platba \u2500\u2500> (Ulo\u017een\u00ed karty \/ Refundace \/ Notifikace)\nNov\u00e9 rozhran\u00ed (API v4):\u00a0Platba\u00a0 |\u00a0 Ulo\u017een\u00ed karty\u00a0 |\u00a0 Refundace\u00a0 |\u00a0 Platebn\u00ed odkaz\u00a0 (samostatn\u00e1 ID)<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">Tato zm\u011bna p\u0159in\u00e1\u0161\u00ed v\u00fdrazn\u011b v\u011bt\u0161\u00ed flexibilitu p\u0159i \u0159\u00edzen\u00ed obchodn\u00edch proces\u016f:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ukl\u00e1d\u00e1n\u00ed karet bez okam\u017eit\u00e9 platby<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Kartu lze tokenizovat jako samostatn\u00fd \u00fakon (nap\u0159. p\u0159i registraci), ani\u017e by bylo nutn\u00e9 sou\u010dasn\u011b strhnout \u010d\u00e1stku. To usnad\u0148uje implementaci p\u0159edplatn\u00e9ho nebo n\u00e1kup\u016f na jedno kliknut\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Pokro\u010dil\u00e9 platebn\u00ed odkazy<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159es API vygenerujete jednor\u00e1zov\u00e9 odkazy (pro doplacen\u00ed objedn\u00e1vek) i trval\u00e9 odkazy se spravovatelnou expirac\u00ed, mo\u017enost\u00ed manu\u00e1ln\u00ed deaktivace a sledov\u00e1n\u00edm stavu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Kryptografick\u00e9 notifikace a polling<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Webhooks jsou nyn\u00ed kryptograficky podepsan\u00e9. V p\u0159\u00edpad\u011b technick\u00e9ho v\u00fdpadku v\u00e1\u0161 e-shop zme\u0161kan\u00e9 notifikace zp\u011btn\u011b vy\u010dte z pam\u011b\u0165ov\u00e9 fronty (backlogu).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u017d\u00e1dn\u00e9 dal\u0161\u00ed n\u00e1klady, okam\u017eit\u00e1 implementace a dostupnost<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159echod na API v4 nevy\u017eaduje dodate\u010dn\u00e9 finan\u010dn\u00ed investice \u2013 pou\u017eit\u00ed nov\u00e9ho rozhran\u00ed i checkout integrace nab\u00edz\u00edme <strong>bez jak\u00fdchkoliv p\u0159\u00edplatk\u016f<\/strong> v r\u00e1mci standardn\u00edho cen\u00edku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zp\u016fsob nasazen\u00ed z\u00e1vis\u00ed na vyu\u017e\u00edvan\u00e9 e-shopov\u00e9 platform\u011b:<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Typ \u0159e\u0161en\u00ed<\/strong><\/td><td><strong>Stav dostupnosti a postup<\/strong><\/td><\/tr><tr><td><strong>Vlastn\u00ed v\u00fdvoj \/ \u0158e\u0161en\u00ed na m\u00edru<\/strong><\/td><td>K dispozici <strong>okam\u017eit\u011b<\/strong>. Dokumentaci i SDK najdete na <a href=\"https:\/\/api-docs.gopay.com\/cs\/api\">https:\/\/api-docs.gopay.com\/cs\/api<\/a>. Implementace trv\u00e1 v\u00fdvoj\u00e1\u0159\u016fm v \u0159\u00e1du dn\u016f.<\/td><\/tr><tr><td><strong>Open-source (WooCommerce, PrestaShop apod.)<\/strong><\/td><td>Postupn\u011b aktualizujeme na\u0161e ofici\u00e1ln\u00ed pluginy pro tyto syst\u00e9my.<\/td><\/tr><tr><td><strong>Krabicov\u00e9 platformy (Shoptet, Shopify)<\/strong><\/td><td>Tyto platformy neumo\u017e\u0148uj\u00ed vno\u0159en\u00ed formul\u00e1\u0159\u016f do checkoutu. Zde z\u016fst\u00e1v\u00e1 pln\u011b funk\u010dn\u00ed standardn\u00ed redirect varianta.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud pl\u00e1nujete p\u0159echod na nov\u00e9 rozhran\u00ed a pot\u0159ebujete z\u00edskat p\u0159\u00edstupov\u00e9 \u00fadaje pro testovac\u00ed prost\u0159ed\u00ed sandboxu, sta\u010d\u00ed kontaktovat na\u0161i integra\u010dn\u00ed podporu na e-mailu: <a href=\"mailto:in*******@***ay.cz\" title=\"This contact has been encoded by Anti-Spam by CleanTalk. Click to decode. To finish the decoding make sure that JavaScript is enabled in your browser.\" data-original-string=\"gJr0IQHSGauzDL9xDU3PIw==42fId24HWspzV+UJ6BR7gNwHaXE5\/pNTfLrTMNgEDx\/YAE=\"><span \n                data-original-string='lcWsb4NBpVjHQO49sydHGA==42f1lEGZ9xvRvikJ8wCpoCUPJNO+yyw94PBpXwCjE1HLHc='\n                class='apbct-email-encoder'\n                title='This contact has been encoded by Anti-Spam by CleanTalk. Click to decode. To finish the decoding make sure that JavaScript is enabled in your browser.'>in<span class=\"apbct-blur\">*******<\/span>@<span class=\"apbct-blur\">***<\/span>ay.cz<\/span><\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nov\u00e9 GoPay API v4 a checkout integrace p\u0159in\u00e1\u0161ej\u00ed mo\u017enost spustit platebn\u00ed br\u00e1nu p\u0159\u00edmo v ko\u0161\u00edku e-shopu bez nutnosti p\u0159esm\u011brov\u00e1n\u00ed z\u00e1kazn\u00edka. Nov\u00e1 architektura stav\u00ed na samostatn\u00fdch entit\u00e1ch pro platby, refundace i platebn\u00ed odkazy, co\u017e zjednodu\u0161uje v\u00fdvoj, zvy\u0161uje bezpe\u010dnost a p\u0159in\u00e1\u0161\u00ed vy\u0161\u0161\u00ed konverze d\u00edky okam\u017eit\u00e9mu vyvol\u00e1n\u00ed platebn\u00edch metod jako Apple Pay nebo Google Pay. V\u0161echny novinky a<a class=\"read-more\" href=\"https:\/\/www.gopay.com\/blog\/shrnuti-webinare-platby-primo-ve-vasem-kosiku\/\">\u010c\u00edst d\u00e1le<\/a><\/p>\n","protected":false},"author":32,"featured_media":13170,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[40],"tags":[67,25],"coauthors":[73],"class_list":["post-13168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-platebni-metody-technologie","tag-e-commerce","tag-online-platby"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Shrnut\u00ed webin\u00e1\u0159e: Platby p\u0159\u00edmo ve va\u0161em ko\u0161\u00edku | GoPay blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gopay.com\/blog\/shrnuti-webinare-platby-primo-ve-vasem-kosiku\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shrnut\u00ed webin\u00e1\u0159e: Platby p\u0159\u00edmo ve va\u0161em ko\u0161\u00edku | GoPay blog\" \/>\n<meta property=\"og:description\" content=\"Nov\u00e9 GoPay API v4 a checkout integrace p\u0159in\u00e1\u0161ej\u00ed mo\u017enost spustit platebn\u00ed br\u00e1nu p\u0159\u00edmo v ko\u0161\u00edku e-shopu bez nutnosti p\u0159esm\u011brov\u00e1n\u00ed z\u00e1kazn\u00edka. Nov\u00e1 architektura stav\u00ed na samostatn\u00fdch entit\u00e1ch pro platby, refundace i platebn\u00ed odkazy, co\u017e zjednodu\u0161uje v\u00fdvoj, zvy\u0161uje bezpe\u010dnost a p\u0159in\u00e1\u0161\u00ed vy\u0161\u0161\u00ed konverze d\u00edky okam\u017eit\u00e9mu vyvol\u00e1n\u00ed platebn\u00edch metod jako Apple Pay nebo Google Pay. V\u0161echny novinky a\u010c\u00edst d\u00e1le\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gopay.com\/blog\/shrnuti-webinare-platby-primo-ve-vasem-kosiku\/\" \/>\n<meta property=\"og:site_name\" content=\"GoPay blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gopay.cz\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-05T09:09:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-05T09:18:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2026\/11\/1200x630-7.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jakub Janou\u0161ek\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@gopaycz\" \/>\n<meta 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