{"id":13106,"date":"2026-10-06T08:56:49","date_gmt":"2026-10-06T06:56:49","guid":{"rendered":"https:\/\/www.gopay.com\/blog\/?p=13106"},"modified":"2026-10-06T14:24:52","modified_gmt":"2026-10-06T12:24:52","slug":"rychlejsi-brana-dostupnejsi-apple-pay-a-vice-qr-plateb-novinky-gopay-v-roce-2026","status":"publish","type":"post","link":"https:\/\/www.gopay.com\/blog\/rychlejsi-brana-dostupnejsi-apple-pay-a-vice-qr-plateb-novinky-gopay-v-roce-2026\/","title":{"rendered":"Rychlej\u0161\u00ed br\u00e1na, dostupn\u011bj\u0161\u00ed Apple Pay a v\u00edce QR plateb. Novinky GoPay v roce 2026"},"content":{"rendered":"\n

Rok 2026 je v GoPay ve znamen\u00ed rychlej\u0161\u00edch a jednodu\u0161\u0161\u00edch plateb. Spustili jsme novou samostatnou platebn\u00ed br\u00e1nu, roz\u0161\u00ed\u0159ili Apple Pay do dal\u0161\u00edch prohl\u00ed\u017ee\u010d\u016f, zjednodu\u0161ili PSD2 platby a d\u00e1l rozv\u00edjeli QR platbu.<\/p>\n\n\n\n

Prvn\u00ed v\u00fdsledky ukazuj\u00ed, \u017ee i zd\u00e1nliv\u011b mal\u00e9 zm\u011bny dok\u00e1\u017eou v\u00fdrazn\u011b ovlivnit zp\u016fsob, jak\u00fdm z\u00e1kazn\u00edci plat\u00ed.<\/p>\n\n\n\n

Platebn\u00ed br\u00e1na se otev\u0159e o p\u016fl sekundy rychleji<\/strong><\/h2>\n\n\n\n

V leto\u0161n\u00edm roce jsme nap\u0159\u00ed\u010d trhy spustili novou samostatnou platebn\u00ed br\u00e1nu. Je rychlej\u0161\u00ed, stabiln\u011bj\u0161\u00ed a jej\u00ed fungov\u00e1n\u00ed u\u017e nen\u00ed z\u00e1visl\u00e9 na cookies.<\/p>\n\n\n\n

Nejviditeln\u011bj\u0161\u00ed zm\u011bnou je rychlost jej\u00edho otev\u0159en\u00ed. Platebn\u00ed br\u00e1na se z\u00e1kazn\u00edkovi na\u010dte p\u0159ibli\u017en\u011b o p\u016fl sekundy rychleji.<\/strong> Pr\u00e1v\u011b p\u0159i p\u0159echodu k platb\u011b p\u0159itom z\u00e1le\u017e\u00ed na ka\u017ed\u00e9m okam\u017eiku, kdy z\u00e1kazn\u00edk nemus\u00ed \u010dekat.<\/p>\n\n\n\n

Po spu\u0161t\u011bn\u00ed jsme se zam\u011b\u0159ili tak\u00e9 na dal\u0161\u00ed optimalizaci a stabilitu. Upravili jsme nap\u0159\u00edklad restartov\u00e1n\u00ed plateb a fungov\u00e1n\u00ed br\u00e1ny se star\u0161\u00edmi integracemi.<\/p>\n\n\n\n

Apple Pay se prosazuje tak\u00e9 mimo Safari<\/strong><\/h2>\n\n\n\n

Apple Pay u\u017e nen\u00ed na po\u010d\u00edta\u010d\u00edch omezen\u00e9 pouze na prohl\u00ed\u017ee\u010d Safari<\/a>. Z\u00e1kazn\u00edci ho mohou vyu\u017e\u00edt tak\u00e9 v dal\u0161\u00edch podporovan\u00fdch desktopov\u00fdch prohl\u00ed\u017ee\u010d\u00edch a platbu n\u00e1sledn\u011b potvrdit pomoc\u00ed sv\u00e9ho za\u0159\u00edzen\u00ed Apple.<\/p>\n\n\n\n

Zm\u011bna se v pou\u017e\u00edv\u00e1n\u00ed slu\u017eby projevila velmi rychle. B\u011bhem jednoho m\u011bs\u00edce vzrostlo zastoupen\u00ed desktopu u Apple Pay z 0,1 % na 8 %.<\/strong> Mobiln\u00ed provoz a jeho konverze p\u0159itom z\u016fstaly beze zm\u011bny.<\/p>\n\n\n

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\"\"<\/a><\/figure>\n<\/div>\n\n\n
<\/div>\n\n\n\n

Roste tak\u00e9 celkov\u00e1 obliba platebn\u00ed metody Apple Pay. Jej\u00ed pod\u00edl na karetn\u00edch platb\u00e1ch se zv\u00fd\u0161il mezi roky 2024 a 2025 z 19 % na 25 %<\/strong>. Na konci z\u00e1\u0159\u00ed 2026 dosahoval pod\u00edl t\u00e9to platebn\u00ed metody na platebn\u00ed br\u00e1n\u011b GoPay ji\u017e 29 %<\/strong>.  V\u00fdsledky potvrzuj\u00ed, \u017ee z\u00e1kazn\u00edci d\u00e1vaj\u00ed p\u0159ednost zp\u016fsob\u016fm placen\u00ed, p\u0159i kter\u00fdch nemus\u00ed ru\u010dn\u011b zad\u00e1vat \u00fadaje z karty.<\/p>\n\n\n\n

Ulo\u017een\u00e1 karta usnadn\u00ed dal\u0161\u00ed n\u00e1kup<\/strong><\/h2>\n\n\n\n

Obchodn\u00edci mohou po integraci GoPay Card API nab\u00eddnout z\u00e1kazn\u00edk\u016fm bezpe\u010dn\u00e9 ulo\u017een\u00ed platebn\u00ed karty p\u0159\u00edmo ve sv\u00e9m e-shopu.<\/strong> P\u0159i dal\u0161\u00edm n\u00e1kupu u\u017e z\u00e1kazn\u00edk nemus\u00ed opisovat jej\u00ed \u00fadaje, kartu jednodu\u0161e vybere a zaplat\u00ed.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

<\/p>\n\n\n\n

Citliv\u00e9 \u00fadaje nahrazuje bezpe\u010dn\u00fd token<\/strong> pou\u017eiteln\u00fd pouze u konkr\u00e9tn\u00edho obchodn\u00edka. Spolu s tokenem z\u00edsk\u00e1 obchodn\u00edk tak\u00e9 digit\u00e1ln\u00ed obr\u00e1zek karty, kter\u00fd m\u016f\u017ee z\u00e1kazn\u00edkovi zobrazit v e-shopu pro jej\u00ed snadn\u00e9 rozpozn\u00e1n\u00ed. Pokud karta expiruje nebo se zm\u011bn\u00ed jej\u00ed \u00fadaje, token se automaticky aktualizuje.<\/strong> Opakovan\u00e9 n\u00e1kupy jsou tak rychlej\u0161\u00ed a pohodln\u011bj\u0161\u00ed, bez dal\u0161\u00edch poplatk\u016f za ulo\u017een\u00ed nebo pou\u017eit\u00ed karty.<\/p>\n\n\n\n

PSD2 platby nov\u011b zvl\u00e1dnou stejnou cestu v jednom kroku<\/strong><\/h2>\n\n\n\n

Zjednodu\u0161ili jsme tak\u00e9 pr\u016fb\u011bh PSD2 bankovn\u00edch plateb. Z\u00e1kazn\u00edk u\u017e u podporovan\u00fdch bank nemus\u00ed proch\u00e1zet dv\u011bma navazuj\u00edc\u00edmi kroky. Nov\u011b v\u0161e dokon\u010d\u00ed v jednom.<\/p>\n\n\n\n

Jednodu\u0161\u0161\u00ed pr\u016fchod sni\u017euje po\u010det m\u00edst, na kter\u00fdch m\u016f\u017ee z\u00e1kazn\u00edk platbu opustit, a zvy\u0161uje \u0161anci na jej\u00ed \u00fasp\u011b\u0161n\u00e9 dokon\u010den\u00ed.<\/strong><\/p>\n\n\n\n

Na n\u011bkter\u00fdch testovan\u00fdch bank\u00e1ch dosahuje nov\u00fd proces a\u017e dvojn\u00e1sobn\u00e9 konverze oproti p\u016fvodn\u00edmu \u0159e\u0161en\u00ed<\/strong>. V\u00fdsledky se mezi bankami li\u0161\u00ed, jednodu\u0161\u0161\u00ed cesta k dokon\u010den\u00ed platby ale ukazuje sv\u016fj p\u0159\u00ednos u\u017e nyn\u00ed.<\/p>\n\n\n\n

Nov\u00e1 QR platba p\u0159inesla b\u011bhem m\u011bs\u00edce o 66 % v\u00edce transakc\u00ed<\/strong><\/h2>\n\n\n\n

QR platbu jsme upravili technicky i z pohledu jej\u00edho zobrazen\u00ed na platebn\u00ed br\u00e1n\u011b. Nov\u011b je dostupn\u00e1 p\u0159\u00edmo na karetn\u00edm formul\u00e1\u0159i, kde ji z\u00e1kazn\u00edk sn\u00e1ze najde a m\u016f\u017ee okam\u017eit\u011b pou\u017e\u00edt.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n
<\/div>\n\n\n\n

V\u00fdsledek se dostavil u\u017e b\u011bhem prvn\u00edho m\u011bs\u00edce. Po\u010det QR plateb vzrostl o 66 % a jejich konverze dosahuje 92 %.<\/strong><\/p>\n\n\n\n

Zobrazen\u00ed QR k\u00f3du nav\u00edc z\u00e1kazn\u00edka neuzamkne u jedn\u00e9 platebn\u00ed metody. Pokud si platbu rozmysl\u00ed, m\u016f\u017ee se vr\u00e1tit a zvolit jin\u00fd zp\u016fsob. Platnost QR platby jsme sou\u010dasn\u011b prodlou\u017eili a\u017e na \u010dty\u0159i dny.<\/p>\n\n\n\n

Roz\u0161\u00ed\u0159ili jsme tak\u00e9 mo\u017enosti jej\u00edho vyu\u017eit\u00ed v r\u00e1mci integrace. QR k\u00f3d a platebn\u00ed \u00fadaje lze z\u00edskat p\u0159es API a zobrazit je p\u0159\u00edmo v n\u00e1kupn\u00edm procesu obchodn\u00edka.<\/p>\n\n\n\n

V\u00edce nastaven\u00ed p\u0159\u00edmo v nov\u00e9 administraci<\/strong><\/h2>\n\n\n\n

Pokra\u010dujeme tak\u00e9 v rozvoji GoPay obchodn\u00edho \u00fa\u010dtu. Nastaven\u00ed platebn\u00edch metod je nov\u011b dostupn\u00e9 p\u0159\u00edmo v nov\u00e9m prost\u0159ed\u00ed administrace<\/a>, tak\u017ee nap\u0159\u00edklad p\u0159i schvalov\u00e1n\u00ed Apple Pay u\u017e nen\u00ed nutn\u00e9 p\u0159ech\u00e1zet do p\u016fvodn\u00ed administrace.<\/p>\n\n\n\n

Postupn\u011b tak p\u0159esouv\u00e1me dal\u0161\u00ed d\u016fle\u017eit\u00e9 funkce na jedno m\u00edsto a zjednodu\u0161ujeme ka\u017edodenn\u00ed spr\u00e1vu platebn\u00ed br\u00e1ny.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n
<\/div>\n\n\n\n

Nov\u00e9 GoPay API v4 je p\u0159ipraven\u00e9 k integraci<\/strong><\/h2>\n\n\n\n

V leto\u0161n\u00edm roce jsme zp\u0159\u00edstupnili tak\u00e9 novou generaci GoPay API v4<\/a>. Obchodn\u00edk\u016fm umo\u017e\u0148uje za\u010dlenit platbu kartou, Apple Pay, Google Pay i QR platbu p\u0159\u00edmo do ko\u0161\u00edku e-shopu. Z\u00e1kazn\u00edk tak m\u016f\u017ee zaplatit bez p\u0159esm\u011brov\u00e1n\u00ed na samostatnou str\u00e1nku platebn\u00ed br\u00e1ny.<\/p>\n\n\n\n

Platebn\u00ed \u010d\u00e1st lze barevnost\u00ed, logem a dal\u0161\u00edmi vizu\u00e1ln\u00edmi prvky p\u0159izp\u016fsobit zna\u010dce konkr\u00e9tn\u00edho projektu. P\u0159irozen\u011b tak navazuje na jeho prost\u0159ed\u00ed a z\u00e1kazn\u00edk b\u011bhem placen\u00ed neztr\u00e1c\u00ed kontext n\u00e1kupu.<\/p>\n\n\n

\n
\"GoPay<\/a><\/figure>\n<\/div>\n\n\n
<\/div>\n\n\n\n

API v4 je p\u0159ipraven\u00e9 tak\u00e9 pro platby v mobiln\u00edch aplikac\u00edch a dal\u0161\u00ed digit\u00e1ln\u00ed platebn\u00ed sc\u00e9n\u00e1\u0159e. V\u00fdvoj\u00e1\u0159\u016fm jsou k dispozici technick\u00e1 dokumentace, uk\u00e1zkov\u00e9 k\u00f3dy, SDK knihovny a testovac\u00ed prost\u0159ed\u00ed pro p\u0159\u00edpravu a ov\u011b\u0159en\u00ed integrace.<\/p>\n\n\n\n

V\u00edce informac\u00ed najdete na str\u00e1nce Platebn\u00ed br\u00e1na v ko\u0161\u00edku<\/a>. V\u00fdvoj\u00e1\u0159i mohou p\u0159ej\u00edt p\u0159\u00edmo do dokumentace GoPay API v4<\/a>.<\/p>\n\n\n\n

Posouv\u00e1me online platby d\u00e1l<\/strong><\/h2>\n\n\n\n

Jednotliv\u00e9 novinky spojuje jeden c\u00edl: odstranit z placen\u00ed zbyte\u010dn\u00e9 p\u0159ek\u00e1\u017eky a zajistit z\u00e1kazn\u00edk\u016fm rychl\u00fd a plynul\u00fd pr\u016fchod cel\u00fdm platebn\u00edm procesem.<\/p>\n\n\n\n

Rychlej\u0161\u00ed otev\u0159en\u00ed br\u00e1ny, dostupn\u011bj\u0161\u00ed Apple Pay, jednodu\u0161\u0161\u00ed PSD2 proces, rostouc\u00ed vyu\u017eit\u00ed QR platby i nov\u00e9 mo\u017enosti integrace ukazuj\u00ed, \u017ee nejv\u011bt\u0161\u00ed rozd\u00edl \u010dasto vytv\u00e1\u0159ej\u00ed pr\u00e1v\u011b zm\u011bny v jednotliv\u00fdch kroc\u00edch platebn\u00ed cesty.<\/p>\n\n\n\n

V jejich zjednodu\u0161ov\u00e1n\u00ed budeme pokra\u010dovat i nad\u00e1le.<\/p>\n","protected":false},"excerpt":{"rendered":"

Rok 2026 je v GoPay ve znamen\u00ed rychlej\u0161\u00edch a jednodu\u0161\u0161\u00edch plateb. Spustili jsme novou samostatnou platebn\u00ed br\u00e1nu, roz\u0161\u00ed\u0159ili Apple Pay do dal\u0161\u00edch prohl\u00ed\u017ee\u010d\u016f, zjednodu\u0161ili PSD2 platby a d\u00e1l rozv\u00edjeli QR platbu. Prvn\u00ed v\u00fdsledky ukazuj\u00ed, \u017ee i zd\u00e1nliv\u011b mal\u00e9 zm\u011bny dok\u00e1\u017eou v\u00fdrazn\u011b ovlivnit zp\u016fsob, jak\u00fdm z\u00e1kazn\u00edci plat\u00ed. Platebn\u00ed br\u00e1na se otev\u0159e o p\u016fl sekundy rychleji V\u010c\u00edst d\u00e1le<\/a><\/p>\n","protected":false},"author":32,"featured_media":13115,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[34,25],"coauthors":[73],"class_list":["post-13106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktuality-novinky-platebni-brana-gopay","tag-gopay-brana","tag-online-platby"],"acf":[],"yoast_head":"\nRychlej\u0161\u00ed br\u00e1na, dostupn\u011bj\u0161\u00ed Apple Pay a v\u00edce QR plateb. Novinky GoPay v roce 2026 | GoPay blog<\/title>\n<meta name=\"description\" content=\"P\u0159esv\u011bd\u010dte se, \u017ee i zd\u00e1nliv\u011b mal\u00e9 zm\u011bny na platebn\u00ed br\u00e1n\u011b dok\u00e1\u017eou v\u00fdrazn\u011b ovlivnit zp\u016fsob, jak\u00fdm z\u00e1kazn\u00edci plat\u00ed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gopay.com\/blog\/rychlejsi-brana-dostupnejsi-apple-pay-a-vice-qr-plateb-novinky-gopay-v-roce-2026\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rychlej\u0161\u00ed br\u00e1na, dostupn\u011bj\u0161\u00ed Apple Pay a v\u00edce QR plateb. 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