{"id":13033,"date":"2026-06-08T12:54:00","date_gmt":"2026-06-08T10:54:00","guid":{"rendered":"https:\/\/www.gopay.com\/blog\/?p=13033"},"modified":"2026-06-08T13:10:23","modified_gmt":"2026-06-08T11:10:23","slug":"od-objednavky-k-platbe-a-zpet-mejte-cely-proces-pod-kontrolou","status":"publish","type":"post","link":"https:\/\/www.gopay.com\/blog\/od-objednavky-k-platbe-a-zpet-mejte-cely-proces-pod-kontrolou\/","title":{"rendered":"Od objedn\u00e1vky k platb\u011b a zp\u011bt. M\u011bjte cel\u00fd proces pod kontrolou"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Kdy\u017e z\u00e1kazn\u00edk ve va\u0161em e-shopu doklik\u00e1 a\u017e do ko\u0161\u00edku, vybral si produkt i dopravu, m\u00e1te z velk\u00e9 \u010d\u00e1sti vyhr\u00e1no. P\u0159esto pr\u00e1v\u011b v tomto momentu spousta objedn\u00e1vek sel\u017ee. Na vin\u011b b\u00fdvaj\u00ed drobn\u00e9, ale kritick\u00e9 p\u0159ek\u00e1\u017eky v samotn\u00e9m z\u00e1v\u011bru n\u00e1kupu \u2013 chyb\u011bj\u00edc\u00ed platebn\u00ed metoda, nep\u0159ehledn\u00fd v\u00fdb\u011br nebo zdlouhav\u00e9 zad\u00e1v\u00e1n\u00ed \u00fadaj\u016f na mobilu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Platebn\u00ed br\u00e1na u\u017e d\u00e1vno nen\u00ed jen technickou nutnost\u00ed na pozad\u00ed. P\u0159\u00edmo ovliv\u0148uje to, zda z\u00e1kazn\u00edk n\u00e1kup skute\u010dn\u011b dokon\u010d\u00ed. V GoPay dlouhodob\u011b sledujeme data z tis\u00edc\u016f e-shop\u016f a v\u00edme, kter\u00e9 detaily rozhoduj\u00ed o \u00fasp\u011b\u0161n\u00e9 platb\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V tomto \u010dl\u00e1nku se pod\u00edv\u00e1me na 5 konkr\u00e9tn\u00edch krok\u016f, jak checkout zrychlit, udr\u017eet d\u016fv\u011bru z\u00e1kazn\u00edka a minimalizovat po\u010det opu\u0161t\u011bn\u00fdch ko\u0161\u00edk\u016f.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#branding\">Udr\u017ete vizu\u00e1ln\u00ed a jazykovou konzistenci<\/a><\/li>\n\n\n\n<li><a href=\"#metody\">\u0160irok\u00fd v\u00fdb\u011br metod jako z\u00e1klad (neomezujte z\u00e1kazn\u00edky)<\/a><\/li>\n\n\n\n<li><a href=\"#predvyber\">P\u0159edvybran\u00e1 metoda \u0161et\u0159\u00ed drahocenn\u00e9 sekundy<\/a><\/li>\n\n\n\n<li><a href=\"#mobil\">Optimalizace pro mobily: Rychlost hraje prim<\/a><\/li>\n\n\n\n<li><a href=\"#zakaznik\">Komunikujte jasn\u011b a nenechte z\u00e1kazn\u00edka t\u00e1pat<\/a><\/li>\n<\/ol>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"branding\" class=\"wp-block-heading\"><strong>1. Udr\u017ete vizu\u00e1ln\u00ed a jazykovou konzistenci<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"405\" height=\"688\" src=\"https:\/\/site.gopaycdn.com\/blog\/wp-content\/uploads\/2026\/06\/55-metod-v-8-menach-a-19-jazycich.png\" alt=\"\" class=\"wp-image-13034\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2026\/06\/55-metod-v-8-menach-a-19-jazycich.png 405w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2026\/06\/55-metod-v-8-menach-a-19-jazycich-177x300.png 177w\" sizes=\"(max-width: 405px) 100vw, 405px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Z\u00e1kazn\u00edk b\u011bhem placen\u00ed podv\u011bdom\u011b vyhodnocuje, zda je proces bezpe\u010dn\u00fd. Pokud se po kliknut\u00ed na tla\u010d\u00edtko \u201eZaplatit\u201c ocitne v designov\u011b \u00fapln\u011b jin\u00e9m prost\u0159ed\u00ed, <strong>m\u016f\u017ee znejistit a z n\u00e1kupu vycouvat.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Proto doporu\u010dujeme platebn\u00ed br\u00e1nu vizu\u00e1ln\u011b propojit s va\u0161\u00edm e-shopem \u2013 <strong>nahr\u00e1t na ni vlastn\u00ed logo a nastavit brandov\u00e9 barvy<\/strong>. S detaily v\u00e1m pom\u016f\u017ee n\u00e1\u0161 n\u00e1vod <em><a href=\"https:\/\/help.gopay.com\/cs\/tema\/mam-platebni-branu\/chci-pouzivat-gopay-obchodni-ucet\/nastaveni-platebni-brany\/jak-nastavim-logo-na-platebni-brane\">Jak nastav\u00edm logo na platebn\u00ed br\u00e1n\u011b GoPay?<\/a><\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"jazyk\">Stejn\u00e9 pravidlo plat\u00ed pro jazyk. Pokud z\u00e1kazn\u00edk nakupuje na \u010desk\u00e9m e-shopu a br\u00e1na na n\u011bj promluv\u00ed anglicky, p\u016fsob\u00ed to ned\u016fv\u011bryhodn\u011b. P\u0159i zalo\u017een\u00ed platby proto nezapom\u00ednejte spr\u00e1vn\u011b p\u0159ed\u00e1vat parametr <code>lang<\/code>. P\u0159esn\u00fd postup najdete v na\u0161\u00ed <a href=\"https:\/\/doc.gopay.cz\/#vytvareni-plateb__P%C5%99ed%C3%A1n%C3%AD%20jazyka\">technick\u00e9 dokumentaci.<\/a><\/p>\n\n\n\n<h2 id=\"metody\" class=\"wp-block-heading\"><strong>2. \u0160irok\u00fd v\u00fdb\u011br metod jako z\u00e1klad (neomezujte z\u00e1kazn\u00edky)<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jednou z nej\u010dast\u011bj\u0161\u00edch chyb je omezov\u00e1n\u00ed platebn\u00edch metod. Sto lid\u00ed znamen\u00e1 sto r\u016fzn\u00fdch preferenc\u00ed: n\u011bkdo ned\u00e1 dopustit na klasickou kartu, jin\u00fd vy\u017eaduje Apple Pay a dal\u0161\u00ed rad\u011bji otev\u0159e aplikaci sv\u00e9 banky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud u v\u00e1s z\u00e1kazn\u00edk nenajde zp\u016fsob platby, na kter\u00fd je zvykl\u00fd, rad\u011bji objedn\u00e1vku stornuje a odejde ke konkurenci. Doporu\u010dujeme proto nechat aktivn\u00ed v\u0161echny b\u011b\u017en\u00e9 rychl\u00e9 metody:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8211; Platebn\u00ed karty<\/li>\n\n\n\n<li>&#8211; Apple Pay a Google Pay<\/li>\n\n\n\n<li>&#8211; Rychl\u00e9 bankovn\u00ed p\u0159evody<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/site.gopaycdn.com\/blog\/wp-content\/uploads\/2026\/06\/image-13.png\"><img decoding=\"async\" width=\"417\" height=\"60\" src=\"https:\/\/site.gopaycdn.com\/blog\/wp-content\/uploads\/2026\/06\/image-13.png\" alt=\"Nab\u00eddn\u011bte z\u00e1kazn\u00edk\u016fm na platebn\u00ed br\u00e1n\u011b v\u0161echny b\u011b\u017en\u00e9 metody.\" class=\"wp-image-13056\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2026\/06\/image-13.png 417w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2026\/06\/image-13-300x43.png 300w\" sizes=\"(max-width: 417px) 100vw, 417px\" \/><\/a><\/figure>\n<\/div>\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"predvyber\" class=\"wp-block-heading\"><strong>3. P\u0159edvybran\u00e1 metoda \u0161et\u0159\u00ed drahocenn\u00e9 sekundy<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Skv\u011bl\u00fdm n\u00e1strojem pro zv\u00fd\u0161en\u00ed konverz\u00ed je <strong>automatick\u00fd p\u0159edv\u00fdb\u011br platebn\u00ed metody podle za\u0159\u00edzen\u00ed<\/strong>, ze kter\u00e9ho z\u00e1kazn\u00edk nakupuje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud k v\u00e1m \u010dlov\u011bk p\u0159ich\u00e1z\u00ed z iPhonu \u010di iMacu, d\u00e1v\u00e1 smysl nab\u00eddnout mu jako v\u00fdchoz\u00ed mo\u017enost Apple Pay. Na mobiln\u00edch za\u0159\u00edzen\u00edch s Androidem zase jako prvn\u00ed p\u0159edvolte Google Pay. Tento chytr\u00fd krok m\u016f\u017eete snadno nastavit pomoc\u00ed parametru <code><a href=\"https:\/\/doc.gopay.cz\/#urceni-platebnich-metod\">default_payment_instrument<\/a><\/code>. Z\u00e1kazn\u00edk tak nemus\u00ed nic hledat a platbu potvrd\u00ed na jedno kliknut\u00ed.<\/p>\n\n\n\n<h2 id=\"mobil\" class=\"wp-block-heading\"><strong>4. Optimalizace pro mobily: Rychlost hraje prim<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Na mobiln\u00edch telefonech dnes prob\u00edh\u00e1 nadpolovi\u010dn\u00ed v\u011bt\u0161ina n\u00e1kup\u016f. Z\u00e1rove\u0148 je zde ale nejvy\u0161\u0161\u00ed riziko, \u017ee z\u00e1kazn\u00edk proces nedokon\u010d\u00ed, pokud je slo\u017eit\u00fd. Nikdo nechce na mal\u00e9m displeji zdlouhav\u011b opisovat \u0161estn\u00e1ctim\u00edstn\u00e9 \u010d\u00edslo karty a vypl\u0148ovat platnost.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>V mobiln\u00edm checkoutu jsou proto digit\u00e1ln\u00ed pen\u011b\u017eenky (Apple Pay, Google Pay) naprost\u00fdm standardem. <\/strong>Platba prob\u011bhne b\u011bhem n\u011bkolika sekund pomoc\u00ed otisku prstu nebo Face ID. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"qrplatba\">Skv\u011blou alternativou ke kart\u00e1m jsou tak\u00e9 <a href=\"https:\/\/doc.gopay.cz\/#qr-platba\">QR platby<\/a> \u2013 ty ocen\u00ed z\u00e1kazn\u00edci, kte\u0159\u00ed preferuj\u00ed mobiln\u00ed bankovnictv\u00ed, ale necht\u011bj\u00ed opisovat \u00fadaje z karty.<\/p>\n\n\n\n<h2 id=\"zakaznik\" class=\"wp-block-heading\"><strong>5. Komunikujte jasn\u011b a nenechte z\u00e1kazn\u00edka t\u00e1pat<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kritick\u00fdm momentem je samotn\u00e9 p\u0159esm\u011brov\u00e1n\u00ed na platbu a okam\u017eiky t\u011bsn\u011b po n\u00ed. Pokud z\u00e1kazn\u00edk po kliknut\u00ed na tla\u010d\u00edtko vid\u00ed jen b\u00edlou obrazovku a n\u011bkolik sekund se nic ned\u011bje, za\u010dne panika\u0159it. \u010casto klikne znovu (\u010d\u00edm\u017e m\u016f\u017ee platbu zdvojit) nebo str\u00e1nku zav\u0159e.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/site.gopaycdn.com\/blog\/wp-content\/uploads\/2026\/06\/image-5.png\"><img decoding=\"async\" width=\"1024\" height=\"612\" src=\"https:\/\/site.gopaycdn.com\/blog\/wp-content\/uploads\/2026\/06\/image-5-1024x612.png\" alt=\"\" class=\"wp-image-13037\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2026\/06\/image-5-1024x612.png 1024w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2026\/06\/image-5-300x179.png 300w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2026\/06\/image-5-768x459.png 768w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2026\/06\/image-5-610x365.png 610w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2026\/06\/image-5.png 1430w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>B\u011bhem zpracov\u00e1n\u00ed platby v\u017edy zobrazte jasnou informaci<\/strong> (nap\u0159. pomoc\u00ed animovan\u00e9ho loadingu nebo textu <em>\u201eZaji\u0161\u0165ujeme bezpe\u010dn\u00e9 p\u0159esm\u011brov\u00e1n\u00ed na platebn\u00ed br\u00e1nu&#8230;<\/em>\u201c). Stejn\u011b srozumiteln\u00fd mus\u00ed b\u00fdt i n\u00e1vrat na e-shop \u2013 z\u00e1kazn\u00edk mus\u00ed okam\u017eit\u011b vid\u011bt jasn\u00e9 potvrzen\u00ed, \u017ee platba prob\u011bhla v po\u0159\u00e1dku a objedn\u00e1vka se zpracov\u00e1v\u00e1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Shrnut\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dokonal\u00fd checkout nestoj\u00ed na jedn\u00e9 revolu\u010dn\u00ed funkci, ale na odstran\u011bn\u00ed drobn\u00fdch t\u0159ec\u00edch ploch. \u010c\u00edm m\u00e9n\u011b p\u0159ek\u00e1\u017eek z\u00e1kazn\u00edkovi do cesty postav\u00edte a \u010d\u00edm m\u00e9n\u011b ho nech\u00e1te p\u0159em\u00fd\u0161let, t\u00edm d\u0159\u00edve uvid\u00edte pen\u00edze na sv\u00e9m \u00fa\u010dtu. <strong>Spoustu t\u011bchto vylep\u0161en\u00ed p\u0159itom v GoPay zvl\u00e1dnete nastavit b\u011bhem n\u011bkolika minut.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kdy\u017e z\u00e1kazn\u00edk ve va\u0161em e-shopu doklik\u00e1 a\u017e do ko\u0161\u00edku, vybral si produkt i dopravu, m\u00e1te z velk\u00e9 \u010d\u00e1sti vyhr\u00e1no. P\u0159esto pr\u00e1v\u011b v tomto momentu spousta objedn\u00e1vek sel\u017ee. Na vin\u011b b\u00fdvaj\u00ed drobn\u00e9, ale kritick\u00e9 p\u0159ek\u00e1\u017eky v samotn\u00e9m z\u00e1v\u011bru n\u00e1kupu \u2013 chyb\u011bj\u00edc\u00ed platebn\u00ed metoda, nep\u0159ehledn\u00fd v\u00fdb\u011br nebo zdlouhav\u00e9 zad\u00e1v\u00e1n\u00ed \u00fadaj\u016f na mobilu. Platebn\u00ed br\u00e1na u\u017e d\u00e1vno nen\u00ed<a class=\"read-more\" href=\"https:\/\/www.gopay.com\/blog\/od-objednavky-k-platbe-a-zpet-mejte-cely-proces-pod-kontrolou\/\">\u010c\u00edst d\u00e1le<\/a><\/p>\n","protected":false},"author":34,"featured_media":13041,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[40],"tags":[77,67,75],"coauthors":[88],"class_list":["post-13033","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-platebni-metody-technologie","tag-apple-pay","tag-e-commerce","tag-platebni-metoda"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Od objedn\u00e1vky k platb\u011b a zp\u011bt. M\u011bjte cel\u00fd proces pod kontrolou | GoPay blog<\/title>\n<meta name=\"description\" content=\"Jak pracovat v checkoutu e-shopu se stavem platby, notifikacemi a ne\u00fasp\u011b\u0161n\u00fdmi platbami? Praktick\u00e1 doporu\u010den\u00ed GoPay, kter\u00e1 pom\u00e1haj\u00ed udr\u017eet objedn\u00e1vky v e-shopu pod kontrolou a zvy\u0161ovat jejich \u00fasp\u011b\u0161n\u00e9 dokon\u010den\u00ed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gopay.com\/blog\/od-objednavky-k-platbe-a-zpet-mejte-cely-proces-pod-kontrolou\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Od objedn\u00e1vky k platb\u011b a zp\u011bt. 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