{"id":12939,"date":"2026-02-18T12:54:23","date_gmt":"2026-02-18T11:54:23","guid":{"rendered":"https:\/\/www.gopay.com\/blog\/?p=12939"},"modified":"2026-02-18T12:56:56","modified_gmt":"2026-02-18T11:56:56","slug":"reknihy-vyuzivaji-gopay-financovani-ktere-se-prizpusobuje-obratu","status":"publish","type":"post","link":"https:\/\/www.gopay.com\/blog\/reknihy-vyuzivaji-gopay-financovani-ktere-se-prizpusobuje-obratu\/","title":{"rendered":"Reknihy vyu\u017e\u00edvaj\u00ed GoPay Financov\u00e1n\u00ed, kter\u00e9 se p\u0159izp\u016fsobuje obratu"},"content":{"rendered":"\n

Reknihy pat\u0159\u00ed mezi nejrychleji rostouc\u00ed \u010desk\u00e9 e-shopy s p\u0159e\u010dten\u00fdmi knihami. Jejich c\u00edlem je d\u00e1t knih\u00e1m druh\u00fd \u017eivot a z\u00e1rove\u0148 budovat udr\u017eiteln\u00fd byznys, kter\u00fd zvl\u00e1d\u00e1 rychl\u00fd r\u016fst. Aby mohly reagovat na nov\u00e9 p\u0159\u00edle\u017eitosti ve spr\u00e1vn\u00fd \u010das a nenechaly se brzdit cash-flow, za\u010daly vyu\u017e\u00edvat GoPay Financov\u00e1n\u00ed od Lemonero.<\/strong><\/p>\n\n\n\n

D\u00edky flexibiln\u00edmu financov\u00e1n\u00ed spl\u00e1cen\u00e9mu p\u0159\u00edmo z obratu e-shopu z\u00edskaly Reknihy rychl\u00fd p\u0159\u00edstup k prost\u0159edk\u016fm bez zbyte\u010dn\u00e9 administrativy.<\/strong><\/p>\n\n\n\n

Rychle rostouc\u00ed e-shop s n\u00e1roky na cash-flow<\/strong><\/h3>\n\n\n\n

Reknihy funguj\u00ed jako klasick\u00fd e-shop, ale s unik\u00e1tn\u00edm modelem v\u00fdkupu a dal\u0161\u00edho prodeje knih. Z\u00e1kazn\u00edci jednodu\u0161e nahraj\u00ed hromadnou fotku knih, po\u0161lou je zdarma na sklad Reknih a o cel\u00fd proces prodeje se pak star\u00e1 t\u00fdm e-shopu.<\/p>\n\n\n\n

Pr\u00e1v\u011b rychlost v\u00fdkupu, zpracov\u00e1n\u00ed a dal\u0161\u00edho prodeje klade vysok\u00e9 n\u00e1roky na cash-flow. S rostouc\u00edm objemem objedn\u00e1vek a sez\u00f3nnost\u00ed bylo st\u00e1le d\u016fle\u017eit\u011bj\u0161\u00ed m\u00edt mo\u017enost jednat rychle \u2013 bez \u010dek\u00e1n\u00ed na schv\u00e1len\u00ed tradi\u010dn\u00edho financov\u00e1n\u00ed.<\/strong><\/p>\n\n\n\n

\u201eJsou momenty, kdy vid\u00edme jasnou p\u0159\u00edle\u017eitost k r\u016fstu, ale zrovna jsme ve slab\u0161\u00ed \u010d\u00e1sti roku,\u201c <\/em>popisuje situaci Tade\u00e1\u0161 Kula, zakladatel a technick\u00fd \u0159editel Reknih.<\/p>\n\n\n

\n
\"Zakladatel<\/a>
Zakladatel Reknih Tade\u00e1\u0161 Kula<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

Pro\u010d GoPay Financov\u00e1n\u00ed od Lemonero<\/strong><\/h3>\n\n\n\n

O mo\u017enosti financov\u00e1n\u00ed se Reknihy dozv\u011bd\u011bly p\u0159\u00edmo v administraci GoPay<\/strong>, kterou dlouhodob\u011b vyu\u017e\u00edvaj\u00ed. Rozhodnut\u00ed vyzkou\u0161et GoPay Financov\u00e1n\u00ed od Lemonero<\/strong> bylo rychl\u00e9 \u2013 odpov\u00eddalo tempu, na kter\u00e9 jsou zvykl\u00e9.<\/p>\n\n\n\n

Rozhoduj\u00edc\u00edmi faktory byly:<\/p>\n\n\n\n

\u2714\ufe0f rychl\u00fd a jednoduch\u00fd proces bez zbyte\u010dn\u00e9 administrativy
\u2714\ufe0f v\u00fd\u0161e financov\u00e1n\u00ed odpov\u00eddaj\u00edc\u00ed aktu\u00e1ln\u00edmu v\u00fdkonu e-shopu
\u2714\ufe0f spl\u00e1cen\u00ed formou procenta z obratu m\u00edsto fixn\u00edch spl\u00e1tek
\u2714\ufe0f p\u0159\u00edm\u00e9 napojen\u00ed na platebn\u00ed br\u00e1nu GoPay<\/p>\n\n\n\n

\u201eU rychle rostouc\u00edho e-shopu je z\u00e1sadn\u00ed, aby protistrana jednala stejnou rychlost\u00ed jako my. A p\u0159esn\u011b to GoPay Financov\u00e1n\u00ed od Lemonero spl\u0148uje,\u201c<\/em> dopl\u0148uje Tade\u00e1\u0161 Kula.<\/p>\n\n\n\n

Financov\u00e1n\u00ed b\u011bhem minut, ne t\u00fddn\u016f<\/strong><\/h3>\n\n\n\n

\u017d\u00e1dost o financov\u00e1n\u00ed odeslaly Reknihy p\u0159\u00edmo z administrace GoPay. Zvolily po\u017eadovanou \u010d\u00e1stku, podepsaly dokumenty a bylo hotovo. Cel\u00fd proces \u2013 v\u010detn\u011b ov\u011b\u0159en\u00ed doklad\u016f \u2013 zabral p\u0159ibli\u017en\u011b 15 minut.<\/strong><\/p>\n\n\n\n

Velkou v\u00fdhodou je tak\u00e9 automatick\u00e9 spl\u00e1cen\u00ed z tr\u017eeb p\u0159es GoPay. Spl\u00e1tky se p\u0159izp\u016fsobuj\u00ed obratu e-shopu, tak\u017ee nen\u00ed pot\u0159eba nic aktivn\u011b hl\u00eddat ani pl\u00e1novat fixn\u00ed spl\u00e1tky v obdob\u00edch ni\u017e\u0161\u00edch tr\u017eeb.<\/p>\n\n\n

\n
\"Reknihy<\/a><\/figure>\n<\/div>\n\n\n

R\u016fst ve spr\u00e1vn\u00fd \u010das<\/strong><\/h3>\n\n\n\n

GoPay Financov\u00e1n\u00ed od Lemonero pomohlo Reknih\u00e1m p\u0159edev\u0161\u00edm zrychlit rozhodov\u00e1n\u00ed a realizaci r\u016fstov\u00fdch p\u0159\u00edle\u017eitost\u00ed. D\u00edky okam\u017eit\u00e9mu p\u0159\u00edstupu k financ\u00edm<\/strong> mohou reagovat ve chv\u00edli, kdy to d\u00e1v\u00e1 nejv\u011bt\u0161\u00ed smysl \u2013 a\u0165 u\u017e jde o pos\u00edlen\u00ed cash-flow, investice do technologi\u00ed nebo podporu marketingu.<\/p>\n\n\n\n

Podle jejich odhadu financov\u00e1n\u00ed p\u0159isp\u011blo ke zv\u00fd\u0161en\u00ed obratu v jednotk\u00e1ch procent. Kl\u00ed\u010dovou roli p\u0159itom sehr\u00e1la \u00faspora \u010dasu a odstran\u011bn\u00ed prodlev, kter\u00e9 jsou b\u011b\u017en\u00e9 u tradi\u010dn\u00edch forem financov\u00e1n\u00ed.<\/p>\n\n\n\n

GoPay Financov\u00e1n\u00ed od Lemonero<\/a> pl\u00e1nuj\u00ed Reknihy vyu\u017e\u00edvat i do budoucna \u2013 v\u017edy, kdy\u017e bude pot\u0159eba jednat rychle a vyu\u017e\u00edt p\u0159\u00edle\u017eitost bez zbyte\u010dn\u00fdch brzd.<\/p>\n\n\n\n

\n
Nez\u00e1vazn\u011b vyzkou\u0161et GoPay Financov\u00e1n\u00ed<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Reknihy pat\u0159\u00ed mezi nejrychleji rostouc\u00ed \u010desk\u00e9 e-shopy s p\u0159e\u010dten\u00fdmi knihami. Jejich c\u00edlem je d\u00e1t knih\u00e1m druh\u00fd \u017eivot a z\u00e1rove\u0148 budovat udr\u017eiteln\u00fd byznys, kter\u00fd zvl\u00e1d\u00e1 rychl\u00fd r\u016fst. Aby mohly reagovat na nov\u00e9 p\u0159\u00edle\u017eitosti ve spr\u00e1vn\u00fd \u010das a nenechaly se brzdit cash-flow, za\u010daly vyu\u017e\u00edvat GoPay Financov\u00e1n\u00ed od Lemonero. D\u00edky flexibiln\u00edmu financov\u00e1n\u00ed spl\u00e1cen\u00e9mu p\u0159\u00edmo z obratu e-shopu z\u00edskaly\u010c\u00edst d\u00e1le<\/a><\/p>\n","protected":false},"author":32,"featured_media":12944,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18],"tags":[79,67,78,68,25],"coauthors":[73],"class_list":["post-12939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pripadove-studie-rozhovory-gopay","tag-casestudy","tag-e-commerce","tag-financovani","tag-gopay-financovani","tag-online-platby"],"acf":[],"yoast_head":"\nReknihy vyu\u017e\u00edvaj\u00ed GoPay Financov\u00e1n\u00ed, kter\u00e9 se p\u0159izp\u016fsobuje obratu | GoPay blog<\/title>\n<meta name=\"description\" content=\"E-shop Reknihy z\u00edskal d\u00edky flexibiln\u00edmu financov\u00e1n\u00ed od GoPay rychl\u00fd p\u0159\u00edstup k prost\u0159edk\u016fm bez 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