{"id":12905,"date":"2026-01-13T14:59:04","date_gmt":"2026-01-13T13:59:04","guid":{"rendered":"https:\/\/www.gopay.com\/blog\/?p=12905"},"modified":"2026-01-14T10:20:36","modified_gmt":"2026-01-14T09:20:36","slug":"gopay-v-roce-2025-rychlejsi-platby-vyssi-konverze-a-stabilni-zaklad-pro-dalsi-rust","status":"publish","type":"post","link":"https:\/\/www.gopay.com\/blog\/gopay-v-roce-2025-rychlejsi-platby-vyssi-konverze-a-stabilni-zaklad-pro-dalsi-rust\/","title":{"rendered":"GoPay v roce 2025: rychlej\u0161\u00ed platby, vy\u0161\u0161\u00ed konverze a stabiln\u00ed z\u00e1klad pro dal\u0161\u00ed r\u016fst"},"content":{"rendered":"\n<p>Platebn\u00ed proces je dnes jedn\u00edm z nejkriti\u010dt\u011bj\u0161\u00edch m\u00edst cel\u00e9ho n\u00e1kupn\u00edho funnelu. Ka\u017ed\u00e1 vte\u0159ina nav\u00edc, ka\u017ed\u00fd zbyte\u010dn\u00fd krok \u2013 to v\u0161e m\u016f\u017ee rozhodnout o tom, jestli objedn\u00e1vka skon\u010d\u00ed zaplacen\u00e1, nebo opu\u0161t\u011bn\u00e1. Proto jsme si pro rok 2025 v GoPay stanovili jasnou prioritu: <strong>rychlost plateb<\/strong>. \ud83d\ude80<\/p>\n\n\n\n<p>V\u011bt\u0161ina na\u0161ich v\u00fdvoj\u00e1\u0159sk\u00fdch kapacit loni sm\u011b\u0159ovala pr\u00e1v\u011b sem. Zrychlili jsme, zjednodu\u0161ili a z\u00e1rove\u0148 jsme pos\u00edlili stabilitu cel\u00e9 br\u00e1ny. V\u00fdsledkem jsou konkr\u00e9tn\u00ed zm\u011bny, kter\u00e9 maj\u00ed p\u0159\u00edm\u00fd dopad na konverze, u\u017eivatelsk\u00fd komfort i provozn\u00ed efektivitu e-shop\u016f.<\/p>\n\n\n\n<p><strong>Meziro\u010dn\u011b se po\u010det plateb na platebn\u00ed br\u00e1n\u011b GoPay zv\u00fd\u0161il o 11,38 %<\/strong> a <strong>v pr\u016fb\u011bhu roku 2025 jsme zpracovali celkem 97 048 432 plateb<\/strong>. To jsou des\u00edtky milion\u016f situac\u00ed, ve kter\u00fdch rozhodovala rychlost, stabilita a jednoduchost placen\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>QR platba: okam\u017eit\u00e9 potvrzen\u00ed <\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.gopay.com\/cs\/qr-platba\/\">QR platby<\/a> pat\u0159\u00ed mezi nejrychleji rostouc\u00ed platebn\u00ed metody na trhu. I proto jsme je na GoPay platebn\u00ed br\u00e1n\u011b z\u00e1sadn\u011b vylep\u0161ili a nov\u011b je najdete mezi hlavn\u00edmi platebn\u00edmi metodami.<\/p>\n\n\n\n<p>Co to znamen\u00e1 v praxi?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u2714\ufe0f <strong>Okam\u017eit\u00e9 potvrzen\u00ed platby<\/strong> \u2013 notifikaci o \u00fasp\u011b\u0161n\u00e9 platb\u011b obdr\u017e\u00edte do 5 sekund<\/li>\n\n\n\n<li>\u2714\ufe0f <strong>Jednodu\u0161\u0161\u00ed proces pro z\u00e1kazn\u00edka<\/strong> \u2013 sta\u010d\u00ed naskenovat k\u00f3d a potvrdit platbu v bankovn\u00ed aplikaci<\/li>\n<\/ul>\n\n\n\n<p>Rychl\u00e9 a bezprobl\u00e9mov\u00e9 placen\u00ed sni\u017euje po\u010det nedokon\u010den\u00fdch objedn\u00e1vek. P\u0159esn\u011b tam, kde to d\u00e1v\u00e1 obchodn\u00edk\u016fm smysl.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tokenizace karet: jeden klik m\u00edsto p\u0159episov\u00e1n\u00ed \u00fadaj\u016f<\/strong><\/h2>\n\n\n\n<p>Opakovan\u00e9 n\u00e1kupy jsou kl\u00ed\u010dem k dlouhodob\u00e9 hodnot\u011b z\u00e1kazn\u00edka. A pr\u00e1v\u011b tady hraje <strong>tokenizace karet<\/strong> z\u00e1sadn\u00ed roli.<\/p>\n\n\n\n<p>Platebn\u00ed br\u00e1na GoPay dok\u00e1\u017ee nahradit \u010d\u00edslo platebn\u00ed karty z\u00e1kazn\u00edka bezpe\u010dn\u00fdm virtu\u00e1ln\u00edm tokenem. Ten si ulo\u017e\u00edte pro pou\u017eit\u00ed v\u00fdhradn\u011b ve va\u0161em e-shopu. P\u0159i dal\u0161\u00edm n\u00e1kupu pak z\u00e1kazn\u00edk zaplat\u00ed <strong>jedn\u00edm kliknut\u00edm<\/strong> \u2013 bez op\u011btovn\u00e9ho vypl\u0148ov\u00e1n\u00ed \u00fadaj\u016f.<\/p>\n\n\n\n<p>V\u00fdsledek?<\/p>\n\n\n\n<p>\u2714\ufe0f <strong>m\u00e9n\u011b t\u0159en\u00ed v checkoutu<\/strong><br>\u2714\ufe0f <strong>rychlej\u0161\u00ed platby<\/strong><br>\u2714\ufe0f <strong>v\u00edce dokon\u010den\u00fdch objedn\u00e1vek<\/strong><\/p>\n\n\n\n<p>Samoz\u0159ejm\u011b p\u0159i zachov\u00e1n\u00ed maxim\u00e1ln\u00ed \u00farovn\u011b bezpe\u010dnosti a souladu s kartov\u00fdmi sch\u00e9maty.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Stabiln\u011bj\u0161\u00ed a rychlej\u0161\u00ed platebn\u00ed br\u00e1na (i kdy\u017e to nen\u00ed vid\u011bt)<\/strong><\/h2>\n\n\n\n<p>Rychlost nen\u00ed jen o samotn\u00e9 platebn\u00ed metod\u011b. Velkou roli hraje i technick\u00fd stav cel\u00e9 platebn\u00ed br\u00e1ny.<\/p>\n\n\n\n<p>V roce 2025 jsme se proto zam\u011b\u0159ili tak\u00e9 na \u00fapravy \u201epod kapotou\u201c:<\/p>\n\n\n\n<p>\u2714\ufe0f <strong>zmen\u0161ili jsme datovou n\u00e1ro\u010dnost aplikace<\/strong><br>\u2714\ufe0f <strong>zrychlili na\u010d\u00edt\u00e1n\u00ed jednotliv\u00fdch krok\u016f platebn\u00edho procesu<\/strong><br>\u2714\ufe0f <strong>optimalizovali technick\u00e9 procesy na pozad\u00ed<\/strong><\/p>\n\n\n\n<p>Podle dat z n\u00e1stroj\u016f pro m\u011b\u0159en\u00ed v\u00fdkonnosti se n\u00e1m poda\u0159ilo posunout <strong>v\u00fdkonnost webov\u00e9 str\u00e1nky platebn\u00ed br\u00e1ny a ta se nyn\u00ed otev\u00edr\u00e1 o 0,5 s rychleji<\/strong>. Tyto zm\u011bny nejsou na prvn\u00ed pohled viditeln\u00e9, ale jsou z\u00e1sadn\u00ed pro dlouhodobou stabilitu, \u0161k\u00e1lovatelnost a bezchybn\u00fd provoz \u2013 a pr\u00e1v\u011b na ten jsme v GoPay dlouhodob\u011b \u201eposedl\u00ed\u201c.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Apple Pay nov\u011b i mimo Safari<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-medium is-resized\"><a href=\"https:\/\/site.gopaycdn.com\/blog\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-13-at-13.37.08.png\"><img decoding=\"async\" width=\"219\" height=\"300\" src=\"https:\/\/site.gopaycdn.com\/blog\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-13-at-13.37.08-219x300.png\" alt=\"Apple Pay mimo prohl\u00ed\u017ee\u010d Safari na platebn\u00ed br\u00e1n\u011b GoPay\" class=\"wp-image-12907\" style=\"aspect-ratio:9\/16;object-fit:cover;width:250px\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-13-at-13.37.08-219x300.png 219w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-13-at-13.37.08-610x835.png 610w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-13-at-13.37.08.png 670w\" sizes=\"(max-width: 219px) 100vw, 219px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Jedna z nej\u010dast\u011bj\u0161\u00edch obchodnick\u00fdch i z\u00e1kaznick\u00fdch popt\u00e1vek je kone\u010dn\u011b realitou. Platebn\u00ed br\u00e1na GoPay nov\u011b <strong>zobrazuje Apple Pay i v ostatn\u00edch prohl\u00ed\u017ee\u010d\u00edch<\/strong>, nejen v Safari.<\/p>\n\n\n\n<p>D\u00edky tomu:<br><br>\u2714\ufe0f <strong>se zvy\u0161uje po\u010det z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed maj\u00ed Apple Pay k dispozici<\/strong><br>\u2714\ufe0f <strong>v\u00edce plateb se dokon\u010d\u00ed b\u011bhem n\u011bkolika vte\u0159in na iPhonu<\/strong><br>\u2714\ufe0f <strong>odpad\u00e1 zbyte\u010dn\u00e9 omezen\u00ed podle typu prohl\u00ed\u017ee\u010de<\/strong><\/p>\n\n\n\n<p>Dal\u0161\u00ed krok ke skute\u010dn\u011b univerz\u00e1ln\u00edmu a rychl\u00e9mu placen\u00ed.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Google Pay: o 85 % rychlej\u0161\u00ed ne\u017e b\u011b\u017en\u00e1 karetn\u00ed platba<\/strong><\/h2>\n\n\n\n<p>Z na\u0161ich dat vypl\u00fdv\u00e1, \u017ee klasick\u00e1 platba kartou s potvrzen\u00edm p\u0159es 3D Secure trv\u00e1 v pr\u016fm\u011bru <strong>132 vte\u0159in<\/strong>. Ka\u017ed\u00fd krok \u2013 vypl\u0148ov\u00e1n\u00ed \u00fadaj\u016f, p\u0159esm\u011brov\u00e1n\u00ed do banky, p\u0159ihl\u00e1\u0161en\u00ed \u2013 zvy\u0161uje riziko, \u017ee z\u00e1kazn\u00edk n\u00e1kup nedokon\u010d\u00ed.<\/p>\n\n\n\n<p>Platba p\u0159es <strong>Google Pay<\/strong> je oproti tomu v\u00fdrazn\u011b krat\u0161\u00ed:<\/p>\n\n\n\n<p>\u2714\ufe0f<strong> z\u00e1kazn\u00edk zvol\u00ed Google Pay<\/strong><br>\u2714\ufe0f <strong>vybere ulo\u017eenou kartu v Google Wallet<\/strong><br>\u2714\ufe0f <strong>potvrd\u00ed platbu biometricky<\/strong><br><\/p>\n\n\n\n<p>Hotovo. <a href=\"https:\/\/www.gopay.com\/blog\/diky-rychlejsimu-google-pay-dokoncite-skokove-vic-objednavek\/\">V pr\u016fm\u011bru za <strong>19 sekund<\/strong>.<\/a><\/p>\n\n\n\n<p><em>\u201eKa\u017ed\u00e1 vte\u0159ina nav\u00edc zvy\u0161uje riziko odchodu. 19 vte\u0159in m\u00edsto 132 vte\u0159in je rozd\u00edl, kter\u00fd obchodn\u00edk jednodu\u0161e zaznamen\u00e1 i v po\u010dtu dokon\u010den\u00fdch objedn\u00e1vek,\u201c<\/em> \u0159\u00edk\u00e1 Product Owner platebn\u00ed br\u00e1ny GoPay \u0160tefan F\u00f6ldesi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Skip Pay nov\u011b i na Slovensku<\/strong><\/h2>\n\n\n\n<p>Slovensk\u00fdm obchodn\u00edk\u016fm nyn\u00ed umo\u017e\u0148ujeme nab\u00eddnout <a href=\"https:\/\/www.gopay.com\/cs\/odlozene-platby\/\"><strong>platbu na t\u0159etiny od Skip Pay<\/strong>.<\/a> Z\u00e1kazn\u00edci si mohou rozlo\u017eit platbu do t\u0159\u00ed spl\u00e1tek bez nav\u00fd\u0161en\u00ed, e-shop p\u0159itom z\u00edsk\u00e1 pen\u00edze ihned.<\/p>\n\n\n\n<p>Hlavn\u00ed p\u0159\u00ednosy:<\/p>\n\n\n\n<p>\u2714\ufe0f <strong>ni\u017e\u0161\u00ed po\u010det opu\u0161t\u011bn\u00fdch ko\u0161\u00edk\u016f<\/strong><br>\u2714\ufe0f <strong>vy\u0161\u0161\u00ed pr\u016fm\u011brn\u00e1 hodnota objedn\u00e1vky<\/strong><br>\u2714\ufe0f <strong>minim\u00e1ln\u00ed z\u00e1t\u011b\u017e pro z\u00e1kazn\u00edk\u016fv rozpo\u010det<\/strong><br><br>Implementace je snadn\u00e1 a aktivace zabere jen n\u011bkolik minut p\u0159\u00edmo v platebn\u00ed br\u00e1n\u011b GoPay.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>GoPay a NFCtron: vstup do sv\u011bta eventov\u00fdch plateb<\/strong><\/h2>\n\n\n\n<p>Letos jsme tak\u00e9 zah\u00e1jili spolupr\u00e1ci s <strong>NFCtron<\/strong>. GoPay nyn\u00ed zaji\u0161\u0165uje platby p\u0159\u00edmo v jejich aplikaci, kterou vyu\u017e\u00edvaj\u00ed tis\u00edce n\u00e1v\u0161t\u011bvn\u00edk\u016f festival\u016f, koncert\u016f a kulturn\u00edch akc\u00ed v \u010cesku a na Slovensku.<\/p>\n\n\n\n<p>Platby kartou, Apple Pay i Google Pay \u2013 rychle, bezpe\u010dn\u011b a digit\u00e1ln\u011b.<br><br>Po\u0159adatel\u00e9 maj\u00ed jistotu. N\u00e1v\u0161t\u011bvn\u00edci pohodl\u00ed. Jeden syst\u00e9m, jedna platforma, jeden platebn\u00ed z\u00e1\u017eitek.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Kam m\u00ed\u0159\u00edme d\u00e1l: pl\u00e1n GoPay pro rok 2026<\/strong><\/h2>\n\n\n\n<p>Na v\u00fdvoji rozhodn\u011b nekon\u010d\u00edme. U\u017e te\u010f pracujeme na novink\u00e1ch, kter\u00e9 pl\u00e1nujeme postupn\u011b uv\u00e1d\u011bt v roce 2026:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u25b6\ufe0f <strong>mobiln\u00ed SDK pro platby v aplikac\u00edch<br><\/strong><\/li>\n\n\n\n<li>\u25b6\ufe0f <strong>bankovn\u00ed p\u0159evody bez p\u0159esm\u011brov\u00e1n\u00ed<br><\/strong><\/li>\n\n\n\n<li>\u25b6\ufe0f jednodu\u0161\u0161\u00ed pr\u016fchod <strong>PSD2 platbou<br><\/strong><\/li>\n\n\n\n<li>\u25b6\ufe0f podporu v\u00edce form\u00e1t\u016f <strong>QR plateb<br><\/strong><\/li>\n\n\n\n<li>\u25b6\ufe0f <strong>platbu kartou v ko\u0161\u00edku<br><\/strong><\/li>\n\n\n\n<li>\u25b6\ufe0f platbu Google Pay a Apple Pay <strong>bez p\u0159esm\u011brov\u00e1n\u00ed<\/strong><br><\/li>\n\n\n\n<li>\u25b6\ufe0f platebn\u00ed metodu <strong>CVAK<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Na\u0161\u00edm c\u00edlem z\u016fst\u00e1v\u00e1 tot\u00e9\u017e: pom\u00e1hat obchodn\u00edk\u016fm prod\u00e1vat v\u00edc d\u00edky rychl\u00fdm, spolehliv\u00fdm a modern\u00edm platb\u00e1m. D\u011bkujeme, \u017ee jste s n\u00e1mi.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-vivid-cyan-blue-background-color has-text-color has-background has-link-color has-medium-font-size has-text-align-center has-custom-font-size wp-element-button\" href=\"https:\/\/registration.gopay.com\/merchant\/1\">M\u00e1m z\u00e1jem o platebn\u00ed br\u00e1nu GoPay<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Platebn\u00ed proces je dnes jedn\u00edm z nejkriti\u010dt\u011bj\u0161\u00edch m\u00edst cel\u00e9ho n\u00e1kupn\u00edho funnelu. Ka\u017ed\u00e1 vte\u0159ina nav\u00edc, ka\u017ed\u00fd zbyte\u010dn\u00fd krok \u2013 to v\u0161e m\u016f\u017ee rozhodnout o tom, jestli objedn\u00e1vka skon\u010d\u00ed zaplacen\u00e1, nebo opu\u0161t\u011bn\u00e1. Proto jsme si pro rok 2025 v GoPay stanovili jasnou prioritu: rychlost plateb. \ud83d\ude80 V\u011bt\u0161ina na\u0161ich v\u00fdvoj\u00e1\u0159sk\u00fdch kapacit loni sm\u011b\u0159ovala pr\u00e1v\u011b sem. Zrychlili jsme, zjednodu\u0161ili<a class=\"read-more\" href=\"https:\/\/www.gopay.com\/blog\/gopay-v-roce-2025-rychlejsi-platby-vyssi-konverze-a-stabilni-zaklad-pro-dalsi-rust\/\">\u010c\u00edst d\u00e1le<\/a><\/p>\n","protected":false},"author":32,"featured_media":12921,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[34,25],"coauthors":[73],"class_list":["post-12905","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktuality-novinky-platebni-brana-gopay","tag-gopay-brana","tag-online-platby"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GoPay v roce 2025: rychlej\u0161\u00ed platby, vy\u0161\u0161\u00ed konverze a stabiln\u00ed z\u00e1klad pro dal\u0161\u00ed r\u016fst | GoPay blog<\/title>\n<meta name=\"description\" content=\"Zrychlili jsme, zjednodu\u0161ili a z\u00e1rove\u0148 jsme pos\u00edlili stabilitu platebn\u00ed br\u00e1ny. V\u00fdsledkem jsou konkr\u00e9tn\u00ed zm\u011bny, kter\u00e9 maj\u00ed p\u0159\u00edm\u00fd dopad na konverze, u\u017eivatelsk\u00fd komfort i provozn\u00ed efektivitu e-shop\u016f.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gopay.com\/blog\/gopay-v-roce-2025-rychlejsi-platby-vyssi-konverze-a-stabilni-zaklad-pro-dalsi-rust\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GoPay v roce 2025: rychlej\u0161\u00ed platby, vy\u0161\u0161\u00ed konverze a stabiln\u00ed z\u00e1klad pro dal\u0161\u00ed r\u016fst | GoPay blog\" \/>\n<meta property=\"og:description\" content=\"Zrychlili jsme, zjednodu\u0161ili a z\u00e1rove\u0148 jsme pos\u00edlili stabilitu platebn\u00ed br\u00e1ny. 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