{"id":12889,"date":"2025-12-18T13:27:28","date_gmt":"2025-12-18T12:27:28","guid":{"rendered":"https:\/\/www.gopay.com\/blog\/?p=12889"},"modified":"2026-01-13T13:33:25","modified_gmt":"2026-01-13T12:33:25","slug":"vanocni-sezona-ecommerce-2025","status":"publish","type":"post","link":"https:\/\/www.gopay.com\/blog\/vanocni-sezona-ecommerce-2025\/","title":{"rendered":"\u010ce\u0161i letos nakupovali pozd\u011bji. Nejsiln\u011bj\u0161\u00ed e-commerce den p\u0159i\u0161el 15. prosince"},"content":{"rendered":"\n

V\u00e1no\u010dn\u00ed sez\u00f3na roku 2025 potvrdila v\u00fdznamn\u00e9 zm\u011bny v rytmu \u010desk\u00e9 e-commerce. Z\u00e1kazn\u00edci nakupuj\u00ed d\u00e9le, intenzivn\u011bji a posouvaj\u00ed sv\u00e1 rozhodnut\u00ed st\u00e1le bl\u00ed\u017ee ke sv\u00e1tk\u016fm. Platebn\u00ed br\u00e1na GoPay v tomto obdob\u00ed zpracovala rekordn\u00ed objemy transakc\u00ed a d\u00edky vysok\u00e9 provozn\u00ed stabilit\u011b a propustnosti zvl\u00e1dla i nejvy\u0161\u0161\u00ed z\u00e1t\u011b\u017e roku bez zpomalen\u00ed.<\/p>\n\n\n\n

V\u00e1no\u010dn\u00ed vrchol p\u0159i\u0161el a\u017e 15. prosince<\/strong><\/h3>\n\n\n\n

Nejsiln\u011bj\u0161\u00edm dnem sez\u00f3ny se stalo pond\u011bl\u00ed 15. 12. 2025<\/strong> s objemem 444 536 plateb<\/strong>. O rok d\u0159\u00edve padl vrchol 12. prosince s 433 381 platbami<\/strong>. Posledn\u00ed \u010dty\u0159i roky (2021\u20132024) p\u0159ich\u00e1zel v\u00e1no\u010dn\u00ed vrchol v\u017edy mezi 12. a 13. prosincem<\/strong>. Rok 2025 tak p\u0159edstavuje prvn\u00ed v\u00fdznamn\u011bj\u0161\u00ed posun za dlouh\u00e9 obdob\u00ed, a to sm\u011brem k pozd\u011bj\u0161\u00edmu datu.<\/p>\n\n\n\n

Obdob\u00ed od 10. do 15. prosince 2025<\/strong> p\u0159ineslo celkem 2 423 612 plateb<\/strong>, co\u017e je o t\u00e9m\u011b\u0159 40 tis\u00edc v\u00edce ne\u017e v roce 2024. Z\u00e1kazn\u00edci nakupovali intenzivn\u011bji a del\u0161\u00ed dobu, a to i p\u0159es v\u00edkendy, kde se v roce 2024 objevovaly v\u00fdrazn\u011bj\u0161\u00ed propady. Sez\u00f3na byla celkov\u011b stabiln\u011bj\u0161\u00ed a objemov\u011b siln\u011bj\u0161\u00ed.<\/p>\n\n\n\n

Desetimiliardov\u00e1 hranice padla u\u017e v listopadu<\/strong><\/h3>\n\n\n\n

Rok 2025 nebyl v\u00fdjime\u010dn\u00fd pouze posunem v\u00e1no\u010dn\u00edho vrcholu. U\u017e v listopadu platebn\u00ed br\u00e1na GoPay p\u0159ekro\u010dila m\u011bs\u00ed\u010dn\u00ed obrat 10 miliard korun<\/strong>. Celkov\u00fd objem \u010dinil 10,4 miliardy K\u010d<\/strong>, tedy v\u00fdsledek, na kter\u00fd bylo pot\u0159eba v roce 2024 \u010dekat a\u017e do prosince. Tento v\u00fdvoj potvrzuje rostouc\u00ed v\u00fdznam listopadov\u00fdch kampan\u00ed i celkov\u00e9ho zv\u00fd\u0161en\u00ed aktivity z\u00e1kazn\u00edk\u016f nap\u0159\u00ed\u010d cel\u00fdm \u010dtvrt\u00fdm kvart\u00e1lem.<\/p>\n\n\n\n

Black Friday p\u0159estal b\u00fdt rozhoduj\u00edc\u00edm dnem<\/strong><\/h3>\n\n\n\n

Black Friday byl kdysi dominantn\u00ed. V roce 2020 \u0161lo na platebn\u00ed br\u00e1n\u011b GoPay o nejv\u00fdkonn\u011bj\u0161\u00ed den cel\u00e9ho roku<\/strong>, a jeho vliv byl v e-commerce jasn\u011b patrn\u00fd. Od t\u00e9 doby v\u0161ak jeho role postupn\u011b sl\u00e1bne. Mezi lety 2021 a 2024 ztr\u00e1cel na v\u00fdznamu a v roce 2025 skon\u010dil a\u017e na 24. m\u00edst\u011b v po\u010dtu plateb v r\u00e1mci roku<\/strong>.<\/p>\n\n\n\n

Black Friday 2025 vy\u0161el na 29.11. a p\u0159inesl 328 935 plateb<\/strong>, co\u017e je pouze nepatrn\u00e9 meziro\u010dn\u00ed nav\u00fd\u0161en\u00ed proti roku 2024 a s ohledem na celoro\u010dn\u00ed v\u00fdsledky sp\u00ed\u0161e pr\u016fm\u011brn\u00fd v\u00fdkon. V obratu byl sice siln\u011bj\u0161\u00ed o 0,45 %<\/strong>, ale trend je z\u0159ejm\u00fd: promo obdob\u00ed se rozprost\u0159elo do cel\u00e9ho listopadu a Black Friday ji\u017e nen\u00ed jasn\u00fdm obchodn\u00edm vrcholem.<\/strong> Pro obchodn\u00edky je tak d\u016fle\u017eit\u011bj\u0161\u00ed spolehliv\u011b zvl\u00e1dnout dlouh\u00e9 obdob\u00ed zv\u00fd\u0161en\u00e9 popt\u00e1vky ne\u017e se soust\u0159edit na jedin\u00fd den.<\/p>\n\n\n

\n
\"Souhrnn\u00e1<\/a><\/figure>\n<\/div>\n\n\n

Siln\u011bj\u0161\u00ed v\u00fdsledky, plynulej\u0161\u00ed pr\u016fb\u011bh, stabiln\u00ed provoz<\/strong><\/h3>\n\n\n\n

V\u00e1no\u010dn\u00ed sez\u00f3na 2025 p\u0159inesla vy\u0161\u0161\u00ed pr\u016fm\u011brn\u00e9 denn\u00ed objemy, m\u00e9n\u011b v\u00fdrazn\u00e9 v\u00edkendov\u00e9 poklesy a celkov\u011b rovnom\u011brn\u011bj\u0161\u00ed pr\u016fb\u011bh ne\u017e v roce 2024. Z\u00e1kazn\u00edci nakupovali d\u00e9le a v\u00edce, a to i v pozd\u011bj\u0161\u00edch hodin\u00e1ch dne. S rostouc\u00edm tlakem na rychlost a spolehlivost plateb roste v\u00fdznam platebn\u00ed br\u00e1ny, kter\u00e1 dok\u00e1\u017ee zpracovat stovky tis\u00edc transakc\u00ed denn\u011b, a p\u0159itom zachovat plynul\u00e9 dokon\u010den\u00ed platebn\u00edch proces\u016f v ka\u017ed\u00e9m kroku.<\/p>\n\n\n\n

Z\u00e1v\u011br a doporu\u010den\u00ed pro obchodn\u00edky<\/strong><\/h3>\n\n\n\n

Rok 2025 na platebn\u00ed br\u00e1n\u011b GoPay potvrdil, \u017ee v\u00e1no\u010dn\u00ed sez\u00f3na se m\u011bn\u00ed: \u0161pi\u010dka se posouv\u00e1, celkov\u00e9 objemy rostou a n\u00e1kupn\u00ed aktivita je rozprost\u0159ena do del\u0161\u00edho obdob\u00ed. Obchodn\u00edci, kte\u0159\u00ed se t\u011bmto zm\u011bn\u00e1m p\u0159izp\u016fsobuj\u00ed, z\u00edsk\u00e1vaj\u00ed v\u00fdhodu \u2014 a kl\u00ed\u010dov\u00fdm prvkem t\u00e9to adaptace je spolehliv\u00e1 platebn\u00ed infrastruktura.<\/p>\n\n\n\n

Pokud GoPay zat\u00edm nepou\u017e\u00edv\u00e1te, je vhodn\u00e1 chv\u00edle za\u010d\u00edt. Kvalitn\u00ed platebn\u00ed br\u00e1na dok\u00e1\u017ee p\u0159\u00edmo zv\u00fd\u0161it v\u00e1\u0161 obrat, sn\u00ed\u017eit po\u010det nedokon\u010den\u00fdch plateb a zajistit, \u017ee z ka\u017ed\u00e9ho siln\u00e9ho dne vyt\u011b\u017e\u00edte maximum. V\u00e1no\u010dn\u00ed sez\u00f3na 2025 to jasn\u011b potvrdila.<\/strong><\/p>\n\n\n\n

\n
M\u00e1m z\u00e1jem o platebn\u00ed br\u00e1nu GoPay<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

V\u00e1no\u010dn\u00ed sez\u00f3na roku 2025 potvrdila v\u00fdznamn\u00e9 zm\u011bny v rytmu \u010desk\u00e9 e-commerce. Z\u00e1kazn\u00edci nakupuj\u00ed d\u00e9le, intenzivn\u011bji a posouvaj\u00ed sv\u00e1 rozhodnut\u00ed st\u00e1le bl\u00ed\u017ee ke sv\u00e1tk\u016fm. Platebn\u00ed br\u00e1na GoPay v tomto obdob\u00ed zpracovala rekordn\u00ed objemy transakc\u00ed a d\u00edky vysok\u00e9 provozn\u00ed stabilit\u011b a propustnosti zvl\u00e1dla i nejvy\u0161\u0161\u00ed z\u00e1t\u011b\u017e roku bez zpomalen\u00ed. V\u00e1no\u010dn\u00ed vrchol p\u0159i\u0161el a\u017e 15. prosince Nejsiln\u011bj\u0161\u00edm dnem\u010c\u00edst d\u00e1le<\/a><\/p>\n","protected":false},"author":32,"featured_media":12891,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[67,25,83,64],"coauthors":[73],"class_list":["post-12889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-online-podnikani","tag-e-commerce","tag-online-platby","tag-pruzkum","tag-zajimavosti"],"acf":[],"yoast_head":"\n\u010ce\u0161i letos nakupovali pozd\u011bji. Nejsiln\u011bj\u0161\u00ed e-commerce den p\u0159i\u0161el 15. prosince | GoPay blog<\/title>\n<meta name=\"description\" content=\"V\u00e1no\u010dn\u00ed sez\u00f3na roku 2025 potvrdila v\u00fdznamn\u00e9 zm\u011bny v rytmu \u010desk\u00e9 e-commerce. Z\u00e1kazn\u00edci nakupuj\u00ed d\u00e9le, intenzivn\u011bji a posouvaj\u00ed sv\u00e1 rozhodnut\u00ed st\u00e1le bl\u00ed\u017ee ke sv\u00e1tk\u016fm.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gopay.com\/blog\/vanocni-sezona-ecommerce-2025\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u010ce\u0161i letos nakupovali pozd\u011bji. Nejsiln\u011bj\u0161\u00ed e-commerce den p\u0159i\u0161el 15. prosince | GoPay blog\" \/>\n<meta property=\"og:description\" content=\"V\u00e1no\u010dn\u00ed sez\u00f3na roku 2025 potvrdila v\u00fdznamn\u00e9 zm\u011bny v rytmu \u010desk\u00e9 e-commerce. 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