{"id":12861,"date":"2025-12-04T14:02:00","date_gmt":"2025-12-04T13:02:00","guid":{"rendered":"https:\/\/www.gopay.com\/blog\/?p=12861"},"modified":"2025-12-04T14:03:50","modified_gmt":"2025-12-04T13:03:50","slug":"zahrada-jezek-a-gopay-dokazuji-ze-pohodli-muze-byt-i-neviditelne","status":"publish","type":"post","link":"https:\/\/www.gopay.com\/blog\/zahrada-jezek-a-gopay-dokazuji-ze-pohodli-muze-byt-i-neviditelne\/","title":{"rendered":"Zahrada Je\u017eek a GoPay dokazuj\u00ed, \u017ee pohodl\u00ed m\u016f\u017ee b\u00fdt i neviditeln\u00e9"},"content":{"rendered":"\n

Kdy\u017e si v roce 2017 z\u00e1kazn\u00edk objednal na nov\u00e9m e-shopu ZahradaJe\u017eek.cz<\/strong> prvn\u00ed produkt \u2014 klasickou zahradn\u00ed konvi\u010dku \u2014 m\u011bl z toho zakladatel Jan Je\u017eek up\u0159\u00edmnou radost. \u201eAle bylo jasn\u00e9, \u017ee konvi\u010dkami firmu neu\u017eiv\u00edme,\u201c<\/em> vzpom\u00edn\u00e1 s \u00fasm\u011bvem.<\/p>\n\n\n\n

Brzy p\u0159i\u0161lo rozhodnut\u00ed zam\u011b\u0159it se na sklen\u00edky, kter\u00e9 se postupn\u011b staly jejich nejprod\u00e1van\u011bj\u0161\u00ed kategori\u00ed zbo\u017e\u00ed, a v pr\u016fb\u011bhu let se vypracovali na jedni\u010dku v prodeji zahradn\u00edch sklen\u00edk\u016f. E-shop se postupn\u011b osamostatnil od p\u016fvodn\u00ed firmy Ploty Dobr\u00fd, roz\u0161\u00ed\u0159il sortiment i o vlastn\u00ed zna\u010dky a dnes dosahuje obratu ve st\u0159edn\u00edch des\u00edtk\u00e1ch milion\u016f korun ro\u010dn\u011b<\/strong>.<\/p>\n\n\n\n

Za r\u016fstem stoj\u00ed i platebn\u00ed br\u00e1na GoPay<\/strong>, kter\u00e1 e-shopu pom\u00e1h\u00e1 dr\u017eet krok s o\u010dek\u00e1v\u00e1n\u00edm z\u00e1kazn\u00edk\u016f a z\u00e1rove\u0148 udr\u017eet cel\u00fd proces n\u00e1kupu jednoduch\u00fd a spolehliv\u00fd.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Jednoduch\u00e1 cesta ke GoPay<\/strong><\/h2>\n\n\n\n

Platebn\u00ed br\u00e1nu GoPay zavedli u\u017e p\u0159i spu\u0161t\u011bn\u00ed e-shopu. \u201eZ p\u0159edchoz\u00ed firmy jsme m\u011bli zku\u0161enost s jinou br\u00e1nou, ale cht\u011bli jsme n\u011bco jednodu\u0161\u0161\u00edho a spolehliv\u011bj\u0161\u00edho. Volba nakonec padla na GoPay,\u201c<\/em> popisuje Jan Je\u017eek.<\/p>\n\n\n\n

Integrace p\u0159es platformu Shoptet byla ot\u00e1zkou n\u011bkolika minut. \u201eJe to opravdu plug-and-play \u0159e\u0161en\u00ed. Po technick\u00e9 str\u00e1nce jsme nemuseli nic slo\u017eit\u011b nastavovat,\u201c<\/em> dopl\u0148uje provozn\u00ed \u0159editel Ji\u0159\u00ed Kutl\u00e1k.<\/p>\n\n\n

\n
\"Expedice<\/a><\/figure>\n<\/div>\n\n\n

<\/p>\n\n\n\n

E-shop postupn\u011b roz\u0161i\u0159oval p\u016fsoben\u00ed i do dal\u0161\u00edch zem\u00ed, nap\u0159\u00edklad na Slovensko<\/a> nebo do Ma\u010farska<\/a>. \u201eOce\u0148ujeme, \u017ee s r\u016fstem obratu jsme se u GoPay dost\u00e1vali na lep\u0161\u00ed podm\u00ednky. <\/em>N\u011bco jsme si samoz\u0159ejm\u011b museli vyjednat, ale \u0161lo to snadno a f\u00e9rov\u011b<\/em>,\u201c<\/em> dod\u00e1v\u00e1 Kutl\u00e1k.<\/p>\n\n\n\n

M\u00e9n\u011b voleb, v\u00edc pohodl\u00ed<\/strong><\/h2>\n\n\n\n

V za\u010d\u00e1tc\u00edch nab\u00edzela Zahrada Je\u017eek i modern\u00ed platebn\u00ed zp\u016fsoby \u2013 t\u0159eba mo\u017enost platby bitcoinem. \u201eP\u0159i\u0161lo n\u00e1m to zaj\u00edmav\u00e9, ale za \u010dty\u0159i roky s t\u00edm zaplatil jedin\u00fd \u010dlov\u011bk,\u201c<\/em> sm\u011bje se Jan Je\u017eek. Postupn\u011b proto e-shop z\u00fa\u017eil nab\u00eddku platebn\u00edch metod jen na ty, kter\u00e9 z\u00e1kazn\u00edci skute\u010dn\u011b vyu\u017e\u00edvaj\u00ed \u2013 hlavn\u011b platby kartou<\/strong>, bankovn\u00ed p\u0159evody<\/strong> a n\u011bkolik osv\u011bd\u010den\u00fdch bankovn\u00edch tla\u010d\u00edtek<\/strong>.<\/p>\n\n\n\n

\u201eChceme tam m\u00edt hlavn\u011b relevantn\u00ed platebn\u00ed metody. Nechceme z\u00e1kazn\u00edka zahlcovat volbami, chceme, aby platil jednodu\u0161e a bez zbyte\u010dn\u00e9ho p\u0159em\u00fd\u0161len\u00ed,\u201c <\/em>vysv\u011btluje Kutl\u00e1k.<\/p>\n\n\n\n

Apple Pay d\u00edky podn\u011btu od z\u00e1kazn\u00edka<\/strong><\/h2>\n\n\n\n

Z\u00e1sadn\u00ed zm\u011bna p\u0159i\u0161la s p\u0159id\u00e1n\u00edm Apple Pay<\/strong>. E-shop ji nezavedl kv\u016fli trendu, ale d\u00edky zp\u011btn\u00e9 vazb\u011b od z\u00e1kazn\u00edka. \u201eNapsal n\u00e1m p\u00e1n, \u017ee je moc spokojen\u00fd, ale \u017ee by v dne\u0161n\u00ed dob\u011b o\u010dek\u00e1val mo\u017enost zaplatit p\u0159es Apple Pay,\u201c<\/em> vzpom\u00edn\u00e1 Jan Je\u017eek.<\/p>\n\n\n\n

Od \u00fanora 2024 <\/strong>tak maj\u00ed z\u00e1kazn\u00edci Zahrady Je\u017eek mo\u017enost platit i touto metodou \u2013 a rychle si ji obl\u00edbili. Platby p\u0159es Apple Pay maj\u00ed vysokou \u00fasp\u011b\u0161nost<\/strong> a v p\u0159\u00edpad\u011b e-shopu ZahradaJezek.cz<\/a> je to 94,1 procenta. \u201eApple Pay lid\u00e9 pou\u017e\u00edvaj\u00ed \u010dasto. Je to v\u00edce ne\u017e 20 %  ze v\u0161ech plateb kartou. Pro z\u00e1kazn\u00edky je to nejjednodu\u0161\u0161\u00ed zp\u016fsob, jak n\u00e1kup dokon\u010dit b\u011bhem p\u00e1r vte\u0159in,\u201c<\/em> dod\u00e1v\u00e1 provozn\u00ed \u0159editel Ji\u0159\u00ed Kutl\u00e1k.<\/p>\n\n\n\n

Rychl\u00e1 platba, rychl\u00e1 expedice<\/strong><\/h2>\n\n\n\n

Zahrada Je\u017eek m\u00e1 syst\u00e9m nastaven\u00fd tak, \u017ee zaplacen\u00e1 objedn\u00e1vka okam\u017eit\u011b p\u0159ech\u00e1z\u00ed k vy\u0159\u00edzen\u00ed na sklad a p\u0159ipravuje se k odesl\u00e1n\u00ed. \u201eKdy\u017e z\u00e1kazn\u00edk zaplat\u00ed kartou, m\u00e1me informaci b\u011bhem p\u00e1r vte\u0159in. V ide\u00e1ln\u00edm p\u0159\u00edpad\u011b bal\u00edk je\u0161t\u011b ten den odj\u00ed\u017ed\u00ed, co\u017e z\u00e1kazn\u00edci oce\u0148uj\u00ed,\u201c<\/em> \u0159\u00edk\u00e1 Kutl\u00e1k.<\/p>\n\n\n\n

Pokud se platba nezda\u0159\u00ed, syst\u00e9m automaticky po\u0161le e-mail s vysv\u011btlen\u00edm a mo\u017enost\u00ed platbu zopakovat<\/strong> nebo zvolit jinou metodu. \u201eLid\u00e9 si \u010dasto sami v\u0161imnou, \u017ee jim transakce neprob\u011bhla, a hned zaplat\u00ed znovu. D\u00edky GoPay o t\u011bchto situac\u00edch v\u00edme a nemus\u00edme je ru\u010dn\u011b hl\u00eddat,\u201c<\/em> dopl\u0148uje Jan Je\u017eek.<\/p>\n\n\n

\n
\"Zakladatel<\/a><\/figure>\n<\/div>\n\n\n

<\/p>\n\n\n\n

Pomoc s p\u0159\u00edpravou sez\u00f3ny<\/strong><\/h2>\n\n\n\n

E-shop m\u00e1 v\u00fdraznou sez\u00f3nnost \u2013 nejsiln\u011bj\u0161\u00ed m\u011bs\u00edce jsou jaro a za\u010d\u00e1tek l\u00e9ta. V obdob\u00ed s ni\u017e\u0161\u00ed popt\u00e1vkou vyu\u017eili mo\u017enost finan\u010dn\u00ed p\u016fj\u010dky prost\u0159ednictv\u00edm slu\u017eby GoPay Financov\u00e1n\u00ed od Lemonero.<\/a><\/strong> \u201eByla to pro n\u00e1s rychl\u00e1 a jednoduch\u00e1 cesta, jak ve slab\u0161\u00ed \u010d\u00e1sti roku finan\u010dn\u011b zajistit p\u0159edsez\u00f3nn\u00ed objedn\u00e1vky zbo\u017e\u00ed a p\u0159ipravit sklad na nadch\u00e1zej\u00edc\u00ed sezonu. Oce\u0148uji, \u017ee spl\u00e1tky se automaticky ode\u010d\u00edtaj\u00ed podle obratu a p\u016fj\u010dku lze kdykoli doplatit,\u201c<\/em> \u0159\u00edk\u00e1 Jan Je\u017eek.<\/p>\n\n\n\n

Z\u00e1v\u011brem<\/strong><\/h2>\n\n\n\n

Zahrada Je\u017eek pat\u0159\u00ed mezi \u010desk\u00e9 e-shopy, kter\u00e9 dokazuj\u00ed, \u017ee i technicky jednoduch\u00e9 \u0159e\u0161en\u00ed m\u016f\u017ee m\u00edt velk\u00fd dopad na v\u00fdkon. GoPay jim umo\u017e\u0148uje nab\u00edzet z\u00e1kazn\u00edk\u016fm pohodln\u00e9 platby bez zbyte\u010dn\u00fdch komplikac\u00ed a z\u00e1rove\u0148 udr\u017eet vysokou \u00fasp\u011b\u0161nost transakc\u00ed.<\/p>\n\n\n\n

\u201eNa platebn\u00ed br\u00e1nu se d\u00edv\u00e1me tak, \u017ee nejlep\u0161\u00ed je ta, o kter\u00e9 z\u00e1kazn\u00edk v\u016fbec nev\u00ed,\u201c<\/em> uzav\u00edr\u00e1 Jan Je\u017eek. \u201eA p\u0159esn\u011b tak to s GoPay m\u00e1me.\u201c<\/em><\/p>\n\n\n\n

\n
M\u00e1m z\u00e1jem o platebn\u00ed br\u00e1nu GoPay<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Kdy\u017e si v roce 2017 z\u00e1kazn\u00edk objednal na nov\u00e9m e-shopu ZahradaJe\u017eek.cz prvn\u00ed produkt \u2014 klasickou zahradn\u00ed konvi\u010dku \u2014 m\u011bl z toho zakladatel Jan Je\u017eek up\u0159\u00edmnou radost. \u201eAle bylo jasn\u00e9, \u017ee konvi\u010dkami firmu neu\u017eiv\u00edme,\u201c vzpom\u00edn\u00e1 s \u00fasm\u011bvem. Brzy p\u0159i\u0161lo rozhodnut\u00ed zam\u011b\u0159it se na sklen\u00edky, kter\u00e9 se postupn\u011b staly jejich nejprod\u00e1van\u011bj\u0161\u00ed kategori\u00ed zbo\u017e\u00ed, a v pr\u016fb\u011bhu let\u010c\u00edst d\u00e1le<\/a><\/p>\n","protected":false},"author":32,"featured_media":12863,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18],"tags":[79,67,34,25],"coauthors":[73],"class_list":["post-12861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pripadove-studie-rozhovory-gopay","tag-casestudy","tag-e-commerce","tag-gopay-brana","tag-online-platby"],"acf":[],"yoast_head":"\nZahrada Je\u017eek a GoPay dokazuj\u00ed, \u017ee pohodl\u00ed m\u016f\u017ee b\u00fdt i neviditeln\u00e9 | GoPay blog<\/title>\n<meta name=\"description\" content=\"Zahrada Je\u017eek a GoPay ukazuj\u00ed, jak m\u016f\u017ee e-shop r\u016fst d\u00edky rychl\u00fdm platb\u00e1m a chytr\u00e9 automatizaci. 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