{"id":12753,"date":"2025-08-06T13:10:38","date_gmt":"2025-08-06T11:10:38","guid":{"rendered":"https:\/\/www.gopay.com\/blog\/?p=12753"},"modified":"2025-09-02T13:52:44","modified_gmt":"2025-09-02T11:52:44","slug":"expedice-bez-cekani-gopay-zrychluje-byznys-pneumatiky-cz","status":"publish","type":"post","link":"https:\/\/www.gopay.com\/blog\/expedice-bez-cekani-gopay-zrychluje-byznys-pneumatiky-cz\/","title":{"rendered":"Expedice bez \u010dek\u00e1n\u00ed. GoPay zrychluje byznys Pneumatiky.cz"},"content":{"rendered":"\n<p>Spole\u010dnost ONIO s.r.o., provozovatel e-shopu <a href=\"http:\/\/www.pneumatiky.cz\">Pneumatiky.cz<\/a>, m\u00e1 za sebou v\u00edce ne\u017e dvacet let r\u016fstu. Od roku 2003, kdy za\u010d\u00ednali s prodejem pneumatik doslova z gar\u00e1\u017ee, se rozrostli do t\u0159\u00ed zem\u00ed \u2013 \u010ceska, Slovenska a Ma\u010farska. Dnes obsluhuj\u00ed desetitis\u00edce z\u00e1kazn\u00edk\u016f a u\u017e se jim poda\u0159ilo p\u0159ekro\u010dit i miliardov\u00fd obrat. V segmentu online prodeje pneumatik a disk\u016f jsou jedni\u010dkou na \u010desk\u00e9m trhu.<\/p>\n\n\n\n<p><em>\u201ePneumatiky a disky tvo\u0159\u00ed p\u0159ibli\u017en\u011b 90 % na\u0161eho obratu. Z\u00e1kazn\u00edk\u016fm nab\u00edz\u00edme nejen \u0161irok\u00fd sortiment, ale tak\u00e9 slu\u017ebu p\u0159ezut\u00ed vozu v partnersk\u00fdch pneuservisech \u2013 v\u010detn\u011b p\u0159\u00edm\u00e9ho doru\u010den\u00ed zakoupen\u00e9ho zbo\u017e\u00ed do servisu,\u201c<\/em> \u0159\u00edk\u00e1 <strong>Ing. Tom\u00e1\u0161 Vobeck\u00fd<\/strong>, finan\u010dn\u00ed \u0159editel spole\u010dnosti.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pod\u00edvejte se na p\u0159\u00edpadovou studii Pneumatiky.cz<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"fitvid extra-bottom\"><iframe loading=\"lazy\" title=\"Expedice bez \u010dek\u00e1n\u00ed. GoPay zrychluje byznys e-shopu Pneumatiky.cz\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/TmfBX3hc_yA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Automatizace, kter\u00e1 urychluje v\u0161e<\/strong><\/h3>\n\n\n\n<p>V prost\u0159ed\u00ed s v\u00fdraznou sez\u00f3nnost\u00ed je rychlost kl\u00ed\u010dov\u00e1. Z\u00e1kazn\u00edci \u010dasto pot\u0159ebuj\u00ed m\u00edt zbo\u017e\u00ed u sebe nebo v servisu co nejd\u0159\u00edve, ide\u00e1ln\u011b v \u0159\u00e1du hodin. Pr\u00e1v\u011b <strong>automatizace platebn\u00edho procesu<\/strong>, kterou umo\u017enila implementace <a href=\"https:\/\/www.gopay.com\/cs\/\">platebn\u00ed br\u00e1ny GoPay<\/a>, se uk\u00e1zala jako z\u00e1sadn\u00ed.<\/p>\n\n\n\n<p><em>\u201eJakmile z\u00e1kazn\u00edk zaplat\u00ed, informace se propad\u00e1 do na\u0161eho syst\u00e9mu a zbo\u017e\u00ed m\u016f\u017ee b\u00fdt okam\u017eit\u011b vychyst\u00e1no. V sez\u00f3n\u011b je to velk\u00e1 v\u00fdhoda,\u201c<\/em> potvrzuje Vobeck\u00fd.<\/p>\n\n\n\n<p>Syst\u00e9m nyn\u00ed funguje <strong>pln\u011b automatizovan\u011b \u2013 od vytvo\u0159en\u00ed objedn\u00e1vky p\u0159es \u00fahradu a\u017e po expedici<\/strong>. Z\u00e1sadn\u00ed rozd\u00edl oproti minulosti je v tom, \u017ee <strong>u\u017e nen\u00ed nutn\u00e9 ru\u010dn\u011b dohled\u00e1vat platby<\/strong>, co\u017e \u0161et\u0159\u00ed \u010das i kapacity t\u00fdmu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Modern\u00ed platebn\u00ed metody zvy\u0161uj\u00ed konverzi<\/strong><\/h3>\n\n\n\n<p>D\u00edky GoPay e-shop <strong>rychle nasazuje nov\u00e9 platebn\u00ed metody<\/strong>, kter\u00e9 z\u00e1kazn\u00edci o\u010dek\u00e1vaj\u00ed \u2013 od <strong><a href=\"https:\/\/www.gopay.com\/cs\/apple-pay\/\">Apple Pay<\/a> a <a href=\"https:\/\/www.gopay.com\/cs\/google-pay\/\">Google Pay<\/a><\/strong> a\u017e po <strong><a href=\"https:\/\/www.gopay.com\/cs\/qr-platba\/\">platby pomoc\u00ed QR k\u00f3du<\/a><\/strong>. To zjednodu\u0161uje proces dokon\u010den\u00ed n\u00e1kupu a sni\u017euje odchody z ko\u0161\u00edku.<\/p>\n\n\n\n<p><em>\u201e<\/em><em>D\u0159\u00edve<\/em><em> jsme kv\u016fli technologick\u00e9mu dluhu nebyli schopni nov\u00e9 metody nasazovat v\u010das. Dnes je to ot\u00e1zka dn\u00ed \u2013 a z\u00e1kazn\u00edci to ocen\u00ed,\u201c<\/em> popisuje Vobeck\u00fd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>M\u00e9n\u011b storno objedn\u00e1vek = ni\u017e\u0161\u00ed n\u00e1klady<\/strong><\/h3>\n\n\n\n<p>Automatizace plateb p\u0159inesla vedle vy\u0161\u0161\u00ed rychlosti i dal\u0161\u00ed efekt \u2013 <strong>v\u00fdrazn\u00e9 sn\u00ed\u017een\u00ed po\u010dtu storen<\/strong>. Z\u00e1kazn\u00edci m\u00e9n\u011b \u010dasto opou\u0161t\u011bj\u00ed ko\u0161\u00edk nebo objedn\u00e1vku zru\u0161\u00ed z d\u016fvodu nejasn\u00e9ho pr\u016fb\u011bhu platby.<\/p>\n\n\n\n<p><em>\u201eS p\u0159edchoz\u00ed platebn\u00ed br\u00e1nou jsme museli \u0159e\u0161it nedokon\u010den\u00e9 platby ru\u010dn\u011b. Dnes se d\u00edky GoPay v\u0161e sp\u00e1ruje automaticky a my m\u00e1me jistotu, \u017ee objedn\u00e1vka m\u016f\u017ee j\u00edt do expedice bez prodlevy,\u201c<\/em> dopl\u0148uje CFO <a href=\"http:\/\/pneumatiky.cz\">pneumatiky.cz<\/a> Tom\u00e1\u0161 Vobeck\u00fd.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2025\/07\/NSC_6322_th.jpg\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2025\/07\/NSC_6322_th-1024x683.jpg\" alt=\"Nasazen\u00ed platebn\u00ed br\u00e1ny GoPay automatizovalo platebn\u00ed proces a expedice pneumatik prob\u00edh\u00e1 t\u00e9m\u011b\u0159 okam\u017eit\u011b.\" class=\"wp-image-12762\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2025\/07\/NSC_6322_th-1024x683.jpg 1024w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2025\/07\/NSC_6322_th-300x200.jpg 300w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2025\/07\/NSC_6322_th-768x512.jpg 768w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2025\/07\/NSC_6322_th-610x407.jpg 610w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2025\/07\/NSC_6322_th.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>GoPay zvy\u0161uje \u00fasp\u011b\u0161nost dokon\u010den\u00fdch plateb<\/strong><\/h3>\n\n\n\n<p>Od implementace platebn\u00ed br\u00e1ny GoPay se e-shopu <strong>Pneumatiky.cz<\/strong> poda\u0159ilo zv\u00fd\u0161it <strong>\u00fasp\u011b\u0161nost dokon\u010den\u00fdch plateb o v\u00edce ne\u017e 5 %<\/strong>. Pro srovn\u00e1n\u00ed, pr\u016fm\u011br cel\u00e9 kategorie <em>AUTO-MOTO<\/em> ve stejn\u00e9m obdob\u00ed m\u00edrn\u011b klesl, zat\u00edmco pr\u016fm\u011br cel\u00e9ho e\u2011commerce trhu vzrostl p\u0159ibli\u017en\u011b o 2 %. <strong>Pneumatiky.cz tak rostou rychleji ne\u017e trh i jejich vlastn\u00ed segment<\/strong>, co\u017e potvrzuje, \u017ee optimalizace platebn\u00edho procesu s GoPay m\u00e1 m\u011b\u0159iteln\u00fd a dlouhodob\u00fd efekt.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Spolehliv\u00e9 partnerstv\u00ed v praxi<\/strong><\/h3>\n\n\n\n<p>Vedle technick\u00e9ho \u0159e\u0161en\u00ed si t\u00fdm Pneumatiky.cz cen\u00ed i p\u0159\u00edstupu GoPay. Rychl\u00e1 podpora, <strong>kvalitn\u00ed dokumentace a otev\u0159en\u00e1 komunikace<\/strong> pomohly p\u0159ekonat mnoho p\u0159ek\u00e1\u017eek hned v po\u010d\u00e1tku.<\/p>\n\n\n\n<p><em>\u201eIntegrace prob\u011bhla hladce a kdykoli jsme narazili na technick\u00fd probl\u00e9m, t\u00fdm GoPay reagoval rychle a profesion\u00e1ln\u011b. To pro n\u00e1s byla kl\u00ed\u010dov\u00e1 zku\u0161enost,\u201c<\/em> uzav\u00edr\u00e1 Vobeck\u00fd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Shrnut\u00ed p\u0159\u00ednos\u016f platebn\u00ed br\u00e1ny GoPay pro Pneumatiky.cz:<\/strong><\/h3>\n\n\n\n<p>\ud83d\ude80 <strong>Rychlej\u0161\u00ed expedice d\u00edky automatizaci plateb<\/strong><\/p>\n\n\n\n<p>\ud83e\uddfe <strong>Bezchybn\u00e1 p\u00e1rov\u00e1n\u00ed bez ru\u010dn\u00edch z\u00e1sah\u016f<\/strong><\/p>\n\n\n\n<p>\ud83d\udcb3 <strong>Nasazen\u00ed modern\u00edch platebn\u00edch metod (Apple Pay, Google Pay, QR platby)<\/strong><\/p>\n\n\n\n<p>\ud83d\uded2 <strong>Sn\u00ed\u017een\u00ed po\u010dtu stornovan\u00fdch objedn\u00e1vek<\/strong><\/p>\n\n\n\n<p>\ud83d\udcc8 <strong>R\u016fst tr\u017eeb a po\u010dtu zpracovan\u00fdch plateb <\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>GoPay \u2013 partner, kter\u00fd zrychluje v\u00e1\u0161 r\u016fst<\/strong><\/strong><\/h2>\n\n\n\n<p>P\u0159\u00edb\u011bh Pneumatiky.cz ukazuje, \u017ee i v siln\u011b sez\u00f3nn\u00edm a logisticky n\u00e1ro\u010dn\u00e9m oboru m\u016f\u017ee automatizace a spolehliv\u00e1 platebn\u00ed br\u00e1na p\u0159in\u00e9st z\u00e1sadn\u00ed zm\u011bnu. <strong>GoPay pom\u00e1h\u00e1 t\u00fdmu e-shopu Pneumatiky.cz zvl\u00e1dat exponovan\u00e1 obdob\u00ed, zefektiv\u0148ovat procesy a zlep\u0161ovat&nbsp;z\u00e1kaznick\u00fd z\u00e1\u017eitek.<\/strong> Pokud i vy hled\u00e1te partnera, kter\u00fd v\u00e1m pom\u016f\u017ee r\u016fst rychleji a bez v\u00fdpadk\u016f \u2013 <a href=\"https:\/\/www.gopay.com\/cs\/kontakt\/\">ozv\u011bte se n\u00e1m<\/a>. R\u00e1di budeme sou\u010d\u00e1st\u00ed i va\u0161eho p\u0159\u00edb\u011bhu.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-vivid-cyan-blue-background-color has-text-color has-background has-link-color has-medium-font-size has-text-align-center has-custom-font-size wp-element-button\" href=\"https:\/\/registration.gopay.com\/merchant\/1\">M\u00e1m z\u00e1jem o platebn\u00ed br\u00e1nu GoPay<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spole\u010dnost ONIO s.r.o., provozovatel e-shopu Pneumatiky.cz, m\u00e1 za sebou v\u00edce ne\u017e dvacet let r\u016fstu. Od roku 2003, kdy za\u010d\u00ednali s prodejem pneumatik doslova z gar\u00e1\u017ee, se rozrostli do t\u0159\u00ed zem\u00ed \u2013 \u010ceska, Slovenska a Ma\u010farska. Dnes obsluhuj\u00ed desetitis\u00edce z\u00e1kazn\u00edk\u016f a u\u017e se jim poda\u0159ilo p\u0159ekro\u010dit i miliardov\u00fd obrat. V segmentu online prodeje pneumatik a disk\u016f<a class=\"read-more\" href=\"https:\/\/www.gopay.com\/blog\/expedice-bez-cekani-gopay-zrychluje-byznys-pneumatiky-cz\/\">\u010c\u00edst d\u00e1le<\/a><\/p>\n","protected":false},"author":32,"featured_media":12756,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18],"tags":[79,67,25],"coauthors":[73],"class_list":["post-12753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pripadove-studie-rozhovory-gopay","tag-casestudy","tag-e-commerce","tag-online-platby"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Expedice bez \u010dek\u00e1n\u00ed. GoPay zrychluje byznys Pneumatiky.cz | GoPay blog<\/title>\n<meta name=\"description\" content=\"\u26a1 Rychl\u00e1 platba. Okam\u017eit\u00e9 sp\u00e1rov\u00e1n\u00ed. Automatick\u00e9 vychyst\u00e1n\u00ed objedn\u00e1vky. E-shop Pneumatiky.cz p\u0159e\u0161el na platebn\u00ed br\u00e1nu GoPay a cel\u00fd proces se zrychlil.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gopay.com\/blog\/expedice-bez-cekani-gopay-zrychluje-byznys-pneumatiky-cz\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Expedice bez \u010dek\u00e1n\u00ed. GoPay zrychluje byznys Pneumatiky.cz | GoPay blog\" \/>\n<meta property=\"og:description\" content=\"\u26a1 Rychl\u00e1 platba. Okam\u017eit\u00e9 sp\u00e1rov\u00e1n\u00ed. Automatick\u00e9 vychyst\u00e1n\u00ed objedn\u00e1vky. E-shop Pneumatiky.cz p\u0159e\u0161el na platebn\u00ed br\u00e1nu GoPay a cel\u00fd proces se zrychlil.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gopay.com\/blog\/expedice-bez-cekani-gopay-zrychluje-byznys-pneumatiky-cz\/\" \/>\n<meta property=\"og:site_name\" content=\"GoPay blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gopay.cz\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-06T11:10:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-02T11:52:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2025\/07\/Pneumatiky-blog.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jakub Janou\u0161ek\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@gopaycz\" \/>\n<meta name=\"twitter:site\" content=\"@gopaycz\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jakub Janou\u0161ek\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"Jakub Janou\u0161ek\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/expedice-bez-cekani-gopay-zrychluje-byznys-pneumatiky-cz\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/expedice-bez-cekani-gopay-zrychluje-byznys-pneumatiky-cz\\\/\"},\"author\":{\"name\":\"Jakub Janou\u0161ek\",\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/#\\\/schema\\\/person\\\/571564f6e467535fc1ea65004269859c\"},\"headline\":\"Expedice bez \u010dek\u00e1n\u00ed. 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