{"id":12702,"date":"2025-05-14T08:52:00","date_gmt":"2025-05-14T06:52:00","guid":{"rendered":"https:\/\/www.gopay.com\/blog\/?p=12702"},"modified":"2026-02-17T09:07:02","modified_gmt":"2026-02-17T08:07:02","slug":"jak-cesti-a-slovensti-e-shopari-pouzivaji-ai-prohlednete-si-vysledky-unikatniho-gopay-pruzkumu","status":"publish","type":"post","link":"https:\/\/www.gopay.com\/blog\/jak-cesti-a-slovensti-e-shopari-pouzivaji-ai-prohlednete-si-vysledky-unikatniho-gopay-pruzkumu\/","title":{"rendered":"Jak \u010de\u0161t\u00ed a sloven\u0161t\u00ed e-shopa\u0159i pou\u017e\u00edvaj\u00ed AI? Prohl\u00e9dn\u011bte si v\u00fdsledky unik\u00e1tn\u00edho GoPay pr\u016fzkumu"},"content":{"rendered":"\n

Um\u011bl\u00e1 inteligence u\u017e d\u00e1vno nen\u00ed v\u00fdsadou velk\u00fdch technologick\u00fdch firem. St\u00e1le v\u00edce ji vyu\u017e\u00edvaj\u00ed i men\u0161\u00ed hr\u00e1\u010di na e-commerce sc\u00e9n\u011b. Pom\u00e1h\u00e1 jim tvo\u0159it marketingov\u00e9 kampan\u011b, odpov\u00eddat z\u00e1kazn\u00edk\u016fm, spravovat objedn\u00e1vky nebo dokonce analyzovat data. Ale jak p\u0159esn\u011b AI vypad\u00e1 v rukou obchodn\u00edk\u016f, kte\u0159\u00ed provozuj\u00ed vlastn\u00ed e-shop? Jak\u00fd je jej\u00ed skute\u010dn\u00fd p\u0159\u00ednos v ka\u017edodenn\u00edm provozu?<\/strong> Na to jsme se rozhodli odpov\u011bd\u011bt pomoc\u00ed pr\u016fzkumu mezi obchodn\u00edky, kte\u0159\u00ed vyu\u017e\u00edvaj\u00ed platebn\u00ed br\u00e1nu GoPay.<\/p>\n\n\n\n\n\n\n\n

Do pr\u016fzkumu se zapojilo 248 respondent\u016f z \u010ceska a Slovenska<\/strong>. 60 % z nich provozuje klasick\u00fd e-shop s fyzick\u00fdm zbo\u017e\u00edm, p\u0159es 11 % nab\u00edz\u00ed online slu\u017eby a 17 % vyr\u00e1b\u00ed a prod\u00e1v\u00e1 vlastn\u00ed produkty. Vzorek tvo\u0159ili p\u0159ev\u00e1\u017en\u011b men\u0161\u00ed podnikatel\u00e9 s t\u00fdmem 1 – 5 lid\u00ed a OSV\u010c (80 %)<\/strong> a v\u011bt\u0161ina z nich vyu\u017e\u00edv\u00e1 GoPay d\u00e9le ne\u017e 2 roky. Pr\u016fzkum tedy odr\u00e1\u017e\u00ed realitu ka\u017edodenn\u00ed e-commerce praxe a nezam\u011b\u0159uje se pouze na technologick\u00e9 nad\u0161ence.<\/p>\n\n\n\n

\"GoPay<\/a><\/figure>\n\n\n\n

AI jako pracovn\u00ed n\u00e1stroj, ne jako hra\u010dka<\/strong><\/h3>\n\n\n\n

\u010c\u00edsla mluv\u00ed jasn\u011b: 41 % obchodn\u00edk\u016f pou\u017e\u00edv\u00e1 AI ka\u017ed\u00fd den a dal\u0161\u00edch 36 % n\u011bkolikr\u00e1t t\u00fddn\u011b<\/strong>. Nej\u010dast\u011bji jim pom\u00e1h\u00e1 s marketingem, kde se st\u00e1v\u00e1 doslova nepostradateln\u00fdm pomocn\u00edkem: 80 % respondent\u016f uv\u00e1d\u00ed, \u017ee AI vyu\u017e\u00edv\u00e1 k tvorb\u011b obsahu, e-mail\u016f, reklam \u010di p\u0159\u00edsp\u011bvk\u016f na soci\u00e1ln\u00ed s\u00edt\u011b.<\/p>\n\n\n\n

\u201eV d\u011bjin\u00e1ch e-commerce nen\u00ed mnoho technologi\u00ed, kter\u00e9 by byly tak rychle p\u0159ijat\u00e9 a sou\u010dasn\u011b tak praktick\u00e9 jako AI pro marketing. Kdy\u017e n\u011bkdo \u0159ekne, \u017ee mu ChatGPT u\u0161et\u0159il p\u016fl dne p\u0159i psan\u00ed newsletteru, nen\u00ed to v\u00fdjimka, ale standard,“<\/em> komentuje v\u00fdsledky CMO GoPay Jan Vodi\u010dka.<\/p>\n\n\n\n

\"GoPay<\/a><\/figure>\n\n\n\n

Krom\u011b marketingu obchodn\u00edci AI vyu\u017e\u00edvaj\u00ed pro tvorbu vizu\u00e1l\u016f (47 %), spr\u00e1vu e-shopu (21 %), komunikaci a podporu (19 %) nebo anal\u00fdzu dat a predikce (18 %)<\/strong>. Mnoho z t\u011bchto \u010dinnost\u00ed zab\u00edralo v minulosti hodiny \u010dasu. Dnes je obchodn\u00edk schopn\u00fd je zvl\u00e1dnout s minimem \u010dasov\u00fdch investic a v\u011bt\u0161\u00ed konzistenc\u00ed.<\/p>\n\n\n\n

Mezi konkr\u00e9tn\u00edmi n\u00e1stroji dominuje ChatGPT, Gemini a dal\u0161\u00ed gener\u00e1tory textu (94 %)<\/strong>, n\u00e1sledovan\u00e9 grafick\u00fdmi n\u00e1stroji jako Canva AI nebo Midjourney (47,4 %)<\/strong>. \u010c\u00e1st obchodn\u00edk\u016f sah\u00e1 tak\u00e9 po specializovan\u00fdch \u0159e\u0161en\u00edch pro SEO, automatizaci reklam nebo chatboty.<\/p>\n\n\n\n

Kolik \u010dasu AI skute\u010dn\u011b \u0161et\u0159\u00ed?<\/strong><\/h3>\n\n\n\n

Na tuto ot\u00e1zku m\u00e1me tak\u00e9 odpov\u011b\u010f: 44,8 % obchodn\u00edk\u016f uvedlo, \u017ee jim AI \u0161et\u0159\u00ed 1\u20135 hodin t\u00fddn\u011b<\/strong>. Dal\u0161\u00edch 13,8 % uv\u00e1d\u00ed \u0161et\u0159en\u00ed 6\u201310 hodin a 10,3 % dokonce v\u00edce ne\u017e 10 hodin t\u00fddn\u011b<\/strong>. To u\u017e nen\u00ed dopln\u011bk, ale re\u00e1ln\u00fd posun ve zp\u016fsobu, jak pracujeme.<\/p>\n\n\n\n

\u201ePro mal\u00e9 e-shopa\u0159e, kte\u0159\u00ed pracuj\u00ed sami nebo s mal\u00fdm t\u00fdmem, je AI zrychlova\u010d. Pom\u00e1h\u00e1 jim b\u00fdt efektivn\u011bj\u0161\u00ed tam, kde si d\u0159\u00edve museli vybrat: bu\u010f n\u011bco neud\u011blat v\u016fbec, nebo to odlo\u017eit. Te\u010f to zvl\u00e1dnou okam\u017eit\u011b a levn\u011bji,“<\/em> dod\u00e1v\u00e1 Jan Vodi\u010dka.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Co obchodn\u00edk\u016fm chyb\u00ed a co je od AI odrazuje?<\/strong><\/h3>\n\n\n\n

A pro\u010d n\u011bkte\u0159\u00ed obchodn\u00edci AI zat\u00edm v\u016fbec nepou\u017e\u00edvaj\u00ed? I na to jsme se zeptali. Z 16 odpov\u011bd\u00ed, kter\u00e9 jsme na tento dotaz obdr\u017eeli, nej\u010dast\u011bji zazn\u00edvalo, \u017ee obchodn\u00edci nemaj\u00ed \u010das se AI u\u010dit<\/strong> nebo j\u00ed nerozum\u00ed<\/strong>. Jin\u00ed zat\u00edm nevid\u00ed p\u0159\u00edm\u00fd p\u0159\u00ednos pro sv\u016fj obor<\/strong>, p\u0159\u00edpadn\u011b maj\u00ed obavy z technick\u00fdch nebo etick\u00fdch komplikac\u00ed. Tyto odpov\u011bdi potvrzuj\u00ed, \u017ee kl\u00ed\u010dem ke zv\u00fd\u0161en\u00ed adopce nen\u00ed jen lep\u0161\u00ed technologie, ale p\u0159edev\u0161\u00edm dostupn\u00e9 a lidsky vysv\u011btlen\u00e9 know-how<\/strong>.<\/p>\n\n\n\n

I kdy\u017e je AI popul\u00e1rn\u00ed, obchodn\u00edci v\u00ed, \u017ee m\u00e1 sv\u00e9 slabiny. Nej\u010dast\u011bji uv\u00e1d\u011bj\u00ed nedostate\u010dnou d\u016fv\u011bru ve v\u00fdsledky (49 %), slo\u017eitost napojen\u00ed na syst\u00e9my (46 %) a chyb\u011bj\u00edc\u00ed praktick\u00e9 uk\u00e1zky, jak AI pou\u017e\u00edt v jejich konkr\u00e9tn\u00edm oboru (44 %). To jsou pr\u00e1v\u011b ty faktory, kter\u00e9 br\u00e1n\u00ed \u0161ir\u0161\u00ed adopci \u2013 obchodn\u00edk chce n\u00e1stroj, kter\u00fd zvl\u00e1dne nasadit rychle, jednodu\u0161e a bez pot\u0159eby dlouh\u00e9ho studia dokumentace.<\/p>\n\n\n\n

N\u011bkte\u0159\u00ed by uv\u00edtali lep\u0161\u00ed podporu \u010de\u0161tiny, jin\u00ed si nejsou jisti pr\u00e1vn\u00edmi dopady v\u00fdstup\u016f (nap\u0159. autorsk\u00e1 pr\u00e1va \u010di GDPR). Nezanedbateln\u00e1 \u010d\u00e1st respondent\u016f p\u0159iznala, \u017ee by ocenili jednodu\u0161\u0161\u00ed ovl\u00e1d\u00e1n\u00ed a p\u0159\u00edstupn\u011bj\u0161\u00ed cenovou politiku n\u011bkter\u00fdch n\u00e1stroj\u016f.<\/p>\n\n\n\n

AI nenahrazuje lidi. Zat\u00edm.<\/strong><\/h3>\n\n\n\n

Jak obchodn\u00edci vid\u00ed budoucnost? T\u00e9m\u011b\u0159 polovina (47,8 %) o\u010dek\u00e1v\u00e1, \u017ee AI zrychl\u00ed a zp\u0159esn\u00ed pr\u00e1ci, ale lidsk\u00fd faktor z\u016fstane nenahraditeln\u00fd<\/strong>. Pro \u010dtvrtinu obchodn\u00edk\u016f je AI \u0161anc\u00ed zbavit se rutiny a v\u011bnovat se strategii. A pouze 2 % respondent\u016f pova\u017euj\u00ed AI za p\u0159ece\u0148ovanou bublinu. V\u011bt\u0161ina tedy v\u011b\u0159\u00ed v realistick\u00fd, ale optimistick\u00fd v\u00fdvoj.<\/p>\n\n\n\n

Co si obchodn\u00edci p\u0159ej\u00ed: Chyb\u011bj\u00edc\u00ed AI n\u00e1stroje podle e-shopa\u0159\u016f<\/strong><\/h3>\n\n\n\n

Sou\u010d\u00e1st\u00ed pr\u016fzkumu byla i otev\u0159en\u00e1 ot\u00e1zka na t\u00e9ma: Jak\u00fd AI n\u00e1stroj by v\u00e1m v podnik\u00e1n\u00ed pomohl, ale zat\u00edm neexistuje nebo o n\u011bm nev\u00edte? Mnoz\u00ed obchodn\u00edci zmi\u0148ovali konkr\u00e9tn\u00ed funkce, kter\u00e9 jim dnes chyb\u00ed \u2013 nap\u0159\u00edklad automatick\u00fd syst\u00e9m pro napojen\u00ed na e-shop a SEO<\/strong>, AI n\u00e1stroj na tvorbu nab\u00eddek podle z\u00e1kaznick\u00e9 komunikace<\/strong>, nebo \u00fa\u010detn\u00ed AI \u0159e\u0161en\u00ed kompletn\u011b propojen\u00e9 s ekonomick\u00fdm softwarem<\/strong>.<\/p>\n\n\n\n

Zazn\u011bly i velmi praktick\u00e9 n\u00e1vrhy jako:<\/p>\n\n\n\n

\u201ePl\u00e1nova\u010d reklam, kter\u00fd mi pom\u016f\u017ee automatizovat kampan\u011b nap\u0159\u00ed\u010d kan\u00e1ly.\u201c
\u201eLep\u0161\u00ed analytika, kter\u00e1 sama z\u00edsk\u00e1 data z m\u00fdch zdroj\u016f a navrhne akci.\u201c
\u201eAI oper\u00e1tor, kter\u00fd dok\u00e1\u017ee reagovat na dotazy z\u00e1kazn\u00edk\u016f a sleduje stav objedn\u00e1vek.“<\/em><\/p>\n\n\n\n

E-shopa\u0159i maj\u00ed jasnou p\u0159edstavu o tom, co by jim v podnik\u00e1n\u00ed pomohlo \u2013 a \u010dasto jde o konkr\u00e9tn\u00ed funkce, kter\u00e9 u\u017e dnes existuj\u00ed, ale nejsou pro n\u011b jednodu\u0161e dostupn\u00e9 nebo srozumiteln\u011b p\u0159edstaven\u00e9.<\/p>\n\n\n\n

\ud83d\udcca Vybran\u00e9 v\u00fdsledky z pr\u016fzkumu<\/h3>\n\n\n\n

N\u00ed\u017ee najdete konkr\u00e9tn\u00ed p\u0159ehled odpov\u011bd\u00ed na kl\u00ed\u010dov\u00e9 ot\u00e1zky, dopln\u011bn\u00fd o p\u0159ehledn\u00e9 grafy:<\/p>\n\n\n\n

<\/p>\n\n\n\n

\n
\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"

Um\u011bl\u00e1 inteligence u\u017e d\u00e1vno nen\u00ed v\u00fdsadou velk\u00fdch technologick\u00fdch firem. St\u00e1le v\u00edce ji vyu\u017e\u00edvaj\u00ed i men\u0161\u00ed hr\u00e1\u010di na e-commerce sc\u00e9n\u011b. Pom\u00e1h\u00e1 jim tvo\u0159it marketingov\u00e9 kampan\u011b, odpov\u00eddat z\u00e1kazn\u00edk\u016fm, spravovat objedn\u00e1vky nebo dokonce analyzovat data. Ale jak p\u0159esn\u011b AI vypad\u00e1 v rukou obchodn\u00edk\u016f, kte\u0159\u00ed provozuj\u00ed vlastn\u00ed e-shop? Jak\u00fd je jej\u00ed skute\u010dn\u00fd p\u0159\u00ednos v ka\u017edodenn\u00edm provozu? Na to jsme\u010c\u00edst d\u00e1le<\/a><\/p>\n","protected":false},"author":32,"featured_media":12703,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[84,67,34,83,82],"coauthors":[73],"class_list":["post-12702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktuality-novinky-platebni-brana-gopay","tag-ai-nastroje","tag-e-commerce","tag-gopay-brana","tag-pruzkum","tag-umela-inteligence"],"acf":[],"yoast_head":"\nJak \u010de\u0161t\u00ed a sloven\u0161t\u00ed e-shopa\u0159i pou\u017e\u00edvaj\u00ed AI? Prohl\u00e9dn\u011bte si v\u00fdsledky unik\u00e1tn\u00edho GoPay pr\u016fzkumu | GoPay blog<\/title>\n<meta name=\"description\" content=\"Jak obchodn\u00edci v \u010cesku a na Slovensku pou\u017e\u00edvaj\u00ed AI n\u00e1stroje? Prohl\u00e9dn\u011bte si v\u00fdsledky pr\u016fzkumu GoPay mezi 248 e-shopa\u0159i.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gopay.com\/blog\/jak-cesti-a-slovensti-e-shopari-pouzivaji-ai-prohlednete-si-vysledky-unikatniho-gopay-pruzkumu\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak \u010de\u0161t\u00ed a sloven\u0161t\u00ed e-shopa\u0159i pou\u017e\u00edvaj\u00ed AI? Prohl\u00e9dn\u011bte si v\u00fdsledky unik\u00e1tn\u00edho GoPay pr\u016fzkumu | GoPay blog\" \/>\n<meta property=\"og:description\" content=\"Jak obchodn\u00edci v \u010cesku a na Slovensku pou\u017e\u00edvaj\u00ed AI n\u00e1stroje? Prohl\u00e9dn\u011bte si v\u00fdsledky pr\u016fzkumu GoPay mezi 248 e-shopa\u0159i.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gopay.com\/blog\/jak-cesti-a-slovensti-e-shopari-pouzivaji-ai-prohlednete-si-vysledky-unikatniho-gopay-pruzkumu\/\" \/>\n<meta property=\"og:site_name\" content=\"GoPay blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gopay.cz\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-14T06:52:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-17T08:07:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2025\/05\/AI_pruzkum_blog2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jakub Janou\u0161ek\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@gopaycz\" \/>\n<meta name=\"twitter:site\" content=\"@gopaycz\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jakub Janou\u0161ek\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minut\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"Jakub Janou\u0161ek\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/jak-cesti-a-slovensti-e-shopari-pouzivaji-ai-prohlednete-si-vysledky-unikatniho-gopay-pruzkumu\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/jak-cesti-a-slovensti-e-shopari-pouzivaji-ai-prohlednete-si-vysledky-unikatniho-gopay-pruzkumu\\\/\"},\"author\":{\"name\":\"Jakub Janou\u0161ek\",\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/#\\\/schema\\\/person\\\/571564f6e467535fc1ea65004269859c\"},\"headline\":\"Jak \u010de\u0161t\u00ed a sloven\u0161t\u00ed e-shopa\u0159i pou\u017e\u00edvaj\u00ed AI? Prohl\u00e9dn\u011bte si v\u00fdsledky unik\u00e1tn\u00edho GoPay pr\u016fzkumu\",\"datePublished\":\"2025-05-14T06:52:00+00:00\",\"dateModified\":\"2026-02-17T08:07:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/jak-cesti-a-slovensti-e-shopari-pouzivaji-ai-prohlednete-si-vysledky-unikatniho-gopay-pruzkumu\\\/\"},\"wordCount\":1030,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/jak-cesti-a-slovensti-e-shopari-pouzivaji-ai-prohlednete-si-vysledky-unikatniho-gopay-pruzkumu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/AI_pruzkum_blog2.jpg\",\"keywords\":[\"AI n\u00e1stroje\",\"e-commerce\",\"GoPay Br\u00e1na\",\"pr\u016fzkum\",\"um\u011bl\u00e1 inteligence\"],\"articleSection\":[\"Aktuality a novinky GoPay\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.gopay.com\\\/blog\\\/jak-cesti-a-slovensti-e-shopari-pouzivaji-ai-prohlednete-si-vysledky-unikatniho-gopay-pruzkumu\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/jak-cesti-a-slovensti-e-shopari-pouzivaji-ai-prohlednete-si-vysledky-unikatniho-gopay-pruzkumu\\\/\",\"url\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/jak-cesti-a-slovensti-e-shopari-pouzivaji-ai-prohlednete-si-vysledky-unikatniho-gopay-pruzkumu\\\/\",\"name\":\"Jak \u010de\u0161t\u00ed a sloven\u0161t\u00ed e-shopa\u0159i pou\u017e\u00edvaj\u00ed AI? Prohl\u00e9dn\u011bte si v\u00fdsledky unik\u00e1tn\u00edho GoPay pr\u016fzkumu | GoPay blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/jak-cesti-a-slovensti-e-shopari-pouzivaji-ai-prohlednete-si-vysledky-unikatniho-gopay-pruzkumu\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/jak-cesti-a-slovensti-e-shopari-pouzivaji-ai-prohlednete-si-vysledky-unikatniho-gopay-pruzkumu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/AI_pruzkum_blog2.jpg\",\"datePublished\":\"2025-05-14T06:52:00+00:00\",\"dateModified\":\"2026-02-17T08:07:02+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/#\\\/schema\\\/person\\\/571564f6e467535fc1ea65004269859c\"},\"description\":\"Jak obchodn\u00edci v \u010cesku a na Slovensku pou\u017e\u00edvaj\u00ed AI n\u00e1stroje? Prohl\u00e9dn\u011bte si v\u00fdsledky pr\u016fzkumu GoPay mezi 248 e-shopa\u0159i.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/jak-cesti-a-slovensti-e-shopari-pouzivaji-ai-prohlednete-si-vysledky-unikatniho-gopay-pruzkumu\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.gopay.com\\\/blog\\\/jak-cesti-a-slovensti-e-shopari-pouzivaji-ai-prohlednete-si-vysledky-unikatniho-gopay-pruzkumu\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/jak-cesti-a-slovensti-e-shopari-pouzivaji-ai-prohlednete-si-vysledky-unikatniho-gopay-pruzkumu\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/AI_pruzkum_blog2.jpg\",\"contentUrl\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/AI_pruzkum_blog2.jpg\",\"width\":1200,\"height\":630,\"caption\":\"GoPay pr\u016fzkum: Jak \u010de\u0161t\u00ed a sloven\u0161t\u00ed e-shopa\u0159\u00ed pou\u017e\u00edvaj\u00ed n\u00e1stroje AI.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/jak-cesti-a-slovensti-e-shopari-pouzivaji-ai-prohlednete-si-vysledky-unikatniho-gopay-pruzkumu\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"GoPay.com\",\"item\":\"https:\\\/\\\/www.gopay.com\\\/cs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dom\u016f\",\"item\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Jak \u010de\u0161t\u00ed a sloven\u0161t\u00ed e-shopa\u0159i pou\u017e\u00edvaj\u00ed AI? Prohl\u00e9dn\u011bte si v\u00fdsledky unik\u00e1tn\u00edho GoPay pr\u016fzkumu\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/\",\"name\":\"GoPay blog\",\"description\":\"\u010cl\u00e1nky, n\u00e1vody, srovn\u00e1n\u00ed z ze sv\u011bta e-commerce a online plateb.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/#\\\/schema\\\/person\\\/571564f6e467535fc1ea65004269859c\",\"name\":\"Jakub Janou\u0161ek\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/db96e62f145d2fb14dc112d7dd3bd1d179df8bc580b6bae0733379f10db7f7de?s=96&d=mm&r=g6ffbc7664aad9c5e51205a8dab7f1958\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/db96e62f145d2fb14dc112d7dd3bd1d179df8bc580b6bae0733379f10db7f7de?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/db96e62f145d2fb14dc112d7dd3bd1d179df8bc580b6bae0733379f10db7f7de?s=96&d=mm&r=g\",\"caption\":\"Jakub Janou\u0161ek\"},\"description\":\"Jakub se v GoPay star\u00e1 o marketing a komunikaci.\",\"url\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/author\\\/jakub-janousek\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Jak \u010de\u0161t\u00ed a sloven\u0161t\u00ed e-shopa\u0159i pou\u017e\u00edvaj\u00ed AI? Prohl\u00e9dn\u011bte si v\u00fdsledky unik\u00e1tn\u00edho GoPay pr\u016fzkumu | GoPay blog","description":"Jak obchodn\u00edci v \u010cesku a na Slovensku pou\u017e\u00edvaj\u00ed AI n\u00e1stroje? Prohl\u00e9dn\u011bte si v\u00fdsledky pr\u016fzkumu GoPay mezi 248 e-shopa\u0159i.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gopay.com\/blog\/jak-cesti-a-slovensti-e-shopari-pouzivaji-ai-prohlednete-si-vysledky-unikatniho-gopay-pruzkumu\/","og_locale":"cs_CZ","og_type":"article","og_title":"Jak \u010de\u0161t\u00ed a sloven\u0161t\u00ed e-shopa\u0159i pou\u017e\u00edvaj\u00ed AI? Prohl\u00e9dn\u011bte si v\u00fdsledky unik\u00e1tn\u00edho GoPay pr\u016fzkumu | GoPay blog","og_description":"Jak obchodn\u00edci v \u010cesku a na Slovensku pou\u017e\u00edvaj\u00ed AI n\u00e1stroje? Prohl\u00e9dn\u011bte si v\u00fdsledky pr\u016fzkumu GoPay mezi 248 e-shopa\u0159i.","og_url":"https:\/\/www.gopay.com\/blog\/jak-cesti-a-slovensti-e-shopari-pouzivaji-ai-prohlednete-si-vysledky-unikatniho-gopay-pruzkumu\/","og_site_name":"GoPay blog","article_publisher":"https:\/\/www.facebook.com\/gopay.cz","article_published_time":"2025-05-14T06:52:00+00:00","article_modified_time":"2026-02-17T08:07:02+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2025\/05\/AI_pruzkum_blog2.jpg","type":"image\/jpeg"}],"author":"Jakub Janou\u0161ek","twitter_card":"summary_large_image","twitter_creator":"@gopaycz","twitter_site":"@gopaycz","twitter_misc":{"Napsal(a)":"Jakub Janou\u0161ek","Odhadovan\u00e1 doba \u010dten\u00ed":"7 minut","Written by":"Jakub Janou\u0161ek"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.gopay.com\/blog\/jak-cesti-a-slovensti-e-shopari-pouzivaji-ai-prohlednete-si-vysledky-unikatniho-gopay-pruzkumu\/#article","isPartOf":{"@id":"https:\/\/www.gopay.com\/blog\/jak-cesti-a-slovensti-e-shopari-pouzivaji-ai-prohlednete-si-vysledky-unikatniho-gopay-pruzkumu\/"},"author":{"name":"Jakub Janou\u0161ek","@id":"https:\/\/www.gopay.com\/blog\/#\/schema\/person\/571564f6e467535fc1ea65004269859c"},"headline":"Jak \u010de\u0161t\u00ed a sloven\u0161t\u00ed e-shopa\u0159i pou\u017e\u00edvaj\u00ed AI? Prohl\u00e9dn\u011bte si v\u00fdsledky unik\u00e1tn\u00edho GoPay pr\u016fzkumu","datePublished":"2025-05-14T06:52:00+00:00","dateModified":"2026-02-17T08:07:02+00:00","mainEntityOfPage":{"@id":"https:\/\/www.gopay.com\/blog\/jak-cesti-a-slovensti-e-shopari-pouzivaji-ai-prohlednete-si-vysledky-unikatniho-gopay-pruzkumu\/"},"wordCount":1030,"commentCount":0,"image":{"@id":"https:\/\/www.gopay.com\/blog\/jak-cesti-a-slovensti-e-shopari-pouzivaji-ai-prohlednete-si-vysledky-unikatniho-gopay-pruzkumu\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2025\/05\/AI_pruzkum_blog2.jpg","keywords":["AI n\u00e1stroje","e-commerce","GoPay Br\u00e1na","pr\u016fzkum","um\u011bl\u00e1 inteligence"],"articleSection":["Aktuality a novinky GoPay"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.gopay.com\/blog\/jak-cesti-a-slovensti-e-shopari-pouzivaji-ai-prohlednete-si-vysledky-unikatniho-gopay-pruzkumu\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.gopay.com\/blog\/jak-cesti-a-slovensti-e-shopari-pouzivaji-ai-prohlednete-si-vysledky-unikatniho-gopay-pruzkumu\/","url":"https:\/\/www.gopay.com\/blog\/jak-cesti-a-slovensti-e-shopari-pouzivaji-ai-prohlednete-si-vysledky-unikatniho-gopay-pruzkumu\/","name":"Jak \u010de\u0161t\u00ed a sloven\u0161t\u00ed e-shopa\u0159i pou\u017e\u00edvaj\u00ed AI? Prohl\u00e9dn\u011bte si v\u00fdsledky unik\u00e1tn\u00edho GoPay pr\u016fzkumu | GoPay blog","isPartOf":{"@id":"https:\/\/www.gopay.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.gopay.com\/blog\/jak-cesti-a-slovensti-e-shopari-pouzivaji-ai-prohlednete-si-vysledky-unikatniho-gopay-pruzkumu\/#primaryimage"},"image":{"@id":"https:\/\/www.gopay.com\/blog\/jak-cesti-a-slovensti-e-shopari-pouzivaji-ai-prohlednete-si-vysledky-unikatniho-gopay-pruzkumu\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2025\/05\/AI_pruzkum_blog2.jpg","datePublished":"2025-05-14T06:52:00+00:00","dateModified":"2026-02-17T08:07:02+00:00","author":{"@id":"https:\/\/www.gopay.com\/blog\/#\/schema\/person\/571564f6e467535fc1ea65004269859c"},"description":"Jak obchodn\u00edci v \u010cesku a na Slovensku pou\u017e\u00edvaj\u00ed AI n\u00e1stroje? Prohl\u00e9dn\u011bte si v\u00fdsledky pr\u016fzkumu GoPay mezi 248 e-shopa\u0159i.","breadcrumb":{"@id":"https:\/\/www.gopay.com\/blog\/jak-cesti-a-slovensti-e-shopari-pouzivaji-ai-prohlednete-si-vysledky-unikatniho-gopay-pruzkumu\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gopay.com\/blog\/jak-cesti-a-slovensti-e-shopari-pouzivaji-ai-prohlednete-si-vysledky-unikatniho-gopay-pruzkumu\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/www.gopay.com\/blog\/jak-cesti-a-slovensti-e-shopari-pouzivaji-ai-prohlednete-si-vysledky-unikatniho-gopay-pruzkumu\/#primaryimage","url":"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2025\/05\/AI_pruzkum_blog2.jpg","contentUrl":"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2025\/05\/AI_pruzkum_blog2.jpg","width":1200,"height":630,"caption":"GoPay pr\u016fzkum: Jak \u010de\u0161t\u00ed a sloven\u0161t\u00ed e-shopa\u0159\u00ed pou\u017e\u00edvaj\u00ed n\u00e1stroje AI."},{"@type":"BreadcrumbList","@id":"https:\/\/www.gopay.com\/blog\/jak-cesti-a-slovensti-e-shopari-pouzivaji-ai-prohlednete-si-vysledky-unikatniho-gopay-pruzkumu\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"GoPay.com","item":"https:\/\/www.gopay.com\/cs\/"},{"@type":"ListItem","position":2,"name":"Dom\u016f","item":"https:\/\/www.gopay.com\/blog\/"},{"@type":"ListItem","position":3,"name":"Jak \u010de\u0161t\u00ed a sloven\u0161t\u00ed e-shopa\u0159i pou\u017e\u00edvaj\u00ed AI? Prohl\u00e9dn\u011bte si v\u00fdsledky unik\u00e1tn\u00edho GoPay pr\u016fzkumu"}]},{"@type":"WebSite","@id":"https:\/\/www.gopay.com\/blog\/#website","url":"https:\/\/www.gopay.com\/blog\/","name":"GoPay blog","description":"\u010cl\u00e1nky, n\u00e1vody, srovn\u00e1n\u00ed z ze sv\u011bta e-commerce a online plateb.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gopay.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Person","@id":"https:\/\/www.gopay.com\/blog\/#\/schema\/person\/571564f6e467535fc1ea65004269859c","name":"Jakub Janou\u0161ek","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/db96e62f145d2fb14dc112d7dd3bd1d179df8bc580b6bae0733379f10db7f7de?s=96&d=mm&r=g6ffbc7664aad9c5e51205a8dab7f1958","url":"https:\/\/secure.gravatar.com\/avatar\/db96e62f145d2fb14dc112d7dd3bd1d179df8bc580b6bae0733379f10db7f7de?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/db96e62f145d2fb14dc112d7dd3bd1d179df8bc580b6bae0733379f10db7f7de?s=96&d=mm&r=g","caption":"Jakub Janou\u0161ek"},"description":"Jakub se v GoPay star\u00e1 o marketing a komunikaci.","url":"https:\/\/www.gopay.com\/blog\/author\/jakub-janousek\/"}]}},"_links":{"self":[{"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/posts\/12702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/comments?post=12702"}],"version-history":[{"count":16,"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/posts\/12702\/revisions"}],"predecessor-version":[{"id":12938,"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/posts\/12702\/revisions\/12938"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/media\/12703"}],"wp:attachment":[{"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/media?parent=12702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/categories?post=12702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/tags?post=12702"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.gopay.com\/blog\/wp-json\/wp\/v2\/coauthors?post=12702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}