{"id":12609,"date":"2025-02-03T10:12:03","date_gmt":"2025-02-03T09:12:03","guid":{"rendered":"https:\/\/www.gopay.com\/blog\/?p=12609"},"modified":"2025-06-30T14:43:29","modified_gmt":"2025-06-30T12:43:29","slug":"apple-pay-vladne-online-platbam-kartou-mate-ho-na-svem-e-shopu","status":"publish","type":"post","link":"https:\/\/www.gopay.com\/blog\/apple-pay-vladne-online-platbam-kartou-mate-ho-na-svem-e-shopu\/","title":{"rendered":"Apple Pay vl\u00e1dne online platb\u00e1m kartou. M\u00e1te ho na sv\u00e9m e-shopu?"},"content":{"rendered":"\n

Platby kartou p\u0159es Apple Pay a Google Pay v \u010cesku za\u017e\u00edvaj\u00ed raketov\u00fd r\u016fst a Apple Pay je jasn\u00fdm l\u00eddrem. To, co za\u010dalo jako jednoduch\u00fd zp\u016fsob placen\u00ed v kamenn\u00fdch obchodech, dnes hraje kl\u00ed\u010dovou roli i v e-commerce. A my to vid\u00edme jasn\u011b \u2013 podle na\u0161ich dat byla v roce 2024 u\u017e ka\u017ed\u00e1 p\u00e1t\u00e1 karetn\u00ed platba na internetu uhrazena p\u0159es Apple Pay. Google Pay sice zaost\u00e1v\u00e1, ale s 6% pod\u00edlem ukazuje, \u017ee rychl\u00e9 a pohodln\u00e9 zp\u016fsoby placen\u00ed online budou hr\u00e1t st\u00e1le v\u011bt\u0161\u00ed roli.<\/p>\n\n\n\n

M\u00e1te Apple Pay a Google Pay na sv\u00e9m e-shopu?<\/strong> Pokud ne, mo\u017en\u00e1 p\u0159ich\u00e1z\u00edte o z\u00e1kazn\u00edky.<\/p>\n\n\n\n

Pro\u010d platby p\u0159es Apple Pay a Google Pay dob\u00fdvaj\u00ed \u010desk\u00fd trh?<\/strong><\/h2>\n\n\n\n

P\u0159edstavte si z\u00e1kazn\u00edka, kter\u00fd chce rychle zaplatit. M\u00edsto zdlouhav\u00e9ho opisov\u00e1n\u00ed \u00fadaj\u016f sta\u010d\u00ed jedno potvrzen\u00ed Face ID nebo otisk prstu a je hotovo. \u017d\u00e1dn\u00e9 p\u0159episov\u00e1n\u00ed \u010d\u00edsla karty, \u017e\u00e1dn\u00e9 zdr\u017eov\u00e1n\u00ed. Jednoduchost a rychlost jsou kl\u00ed\u010dov\u00e9 \u2013 a pr\u00e1v\u011b to Apple Pay a Google Pay nab\u00edzej\u00ed.<\/strong><\/p>\n\n\n\n

Vid\u00edme to i na na\u0161ich \u010d\u00edslech:
\u2705 20 % karetn\u00edch plateb p\u0159es br\u00e1nu GoPay bylo v roce 2024 provedeno p\u0159es Apple Pay.
\u2705 Apple Pay meziro\u010dn\u011b vzrostl na dvojn\u00e1sobek oproti lo\u0148sku.<\/strong>
\u2705 Google Pay meziro\u010dn\u011b vzrostl o 69 % \u2013 i jeho popularita st\u00e1le roste.
\u2705 Celkov\u00fd po\u010det karetn\u00edch plateb p\u0159es GoPay se zv\u00fd\u0161il o 28 %.<\/p>\n\n\n\n

Co z toho plyne? \u010c\u00edm v\u00edc zjednodu\u0161\u00edte placen\u00ed, t\u00edm v\u00edc dokon\u010den\u00fdch objedn\u00e1vek z\u00edsk\u00e1te.<\/strong><\/p>\n\n\n\n

Apple Pay t\u00e1hne, Google Pay se dotahuje<\/h2>\n\n\n\n

Klasick\u00e1 platba kartou st\u00e1le vede, ale \u0159e\u0161en\u00ed jako Apple Pay a Google Pay rychle z\u00edsk\u00e1vaj\u00ed na popularit\u011b. Apple Pay je dnes v online transakc\u00edch u\u017e standardem a Google Pay ho n\u00e1sleduje. O\u010dek\u00e1v\u00e1me, \u017ee jejich vyu\u017eit\u00ed v dal\u0161\u00edch letech je\u0161t\u011b poroste.<\/p>\n\n\n\n

Obchodn\u00edci, kte\u0159\u00ed dnes neumo\u017e\u0148uj\u00ed tyto modern\u00ed zp\u016fsoby placen\u00ed, si zbyte\u010dn\u011b sni\u017euj\u00ed konverzn\u00ed pom\u011br. Kdy\u017e z\u00e1kazn\u00edk uvid\u00ed na platebn\u00ed br\u00e1n\u011b mo\u017enost zaplatit jedn\u00edm klikem, m\u00e1te daleko vy\u0161\u0161\u00ed \u0161anci, \u017ee objedn\u00e1vku dokon\u010d\u00ed.<\/p>\n\n\n\n

Bezpe\u010dnost a pohodl\u00ed na prvn\u00edm m\u00edst\u011b<\/strong><\/h2>\n\n\n\n

Rychlost nen\u00ed jedin\u00fd d\u016fvod, pro\u010d se platby p\u0159es Apple Pay a Google Pay st\u00e1vaj\u00ed standardem. Dne\u0161n\u00ed z\u00e1kazn\u00edci cht\u011bj\u00ed i maxim\u00e1ln\u00ed bezpe\u010dnost \u2013 a tu tyto metody poskytuj\u00ed.<\/p>\n\n\n\n

\ud83d\udccc Tokenizace chr\u00e1n\u00ed citliv\u00e9 \u00fadaje<\/strong> \u2013 re\u00e1ln\u00e9 \u010d\u00edslo karty se p\u0159i platb\u011b nikam nep\u0159en\u00e1\u0161\u00ed.
\ud83d\udccc Biometrick\u00e9 ov\u011b\u0159en\u00ed (Face ID, otisk prstu) nahrazuje zad\u00e1v\u00e1n\u00ed \u00fadaj\u016f<\/strong> \u2013 z\u00e1kazn\u00edk se nemus\u00ed b\u00e1t zneu\u017eit\u00ed karty.
\ud83d\udccc Men\u0161\u00ed pravd\u011bpodobnost opu\u0161t\u011bn\u00ed ko\u0161\u00edku<\/strong> \u2013 rychl\u00e9 a bezpe\u010dn\u00e9 placen\u00ed znamen\u00e1 vy\u0161\u0161\u00ed \u0161anci na dokon\u010den\u00ed objedn\u00e1vky.<\/p>\n\n\n\n

Co z toho plyne pro v\u00e1\u0161 byznys?<\/strong><\/h2>\n\n\n\n

\ud83d\udd39 Nab\u00eddn\u011bte Apple Pay a Google Pay co nejd\u0159\u00edve.<\/strong> P\u0159izp\u016fsobte se trendu, kter\u00fd z\u00e1kazn\u00edci u\u017e pova\u017euj\u00ed za samoz\u0159ejmost.
\ud83d\udd39 Z\u00edsk\u00e1te v\u00edce dokon\u010den\u00fdch objedn\u00e1vek.<\/strong> Na\u0161e data jasn\u011b ukazuj\u00ed, \u017ee z\u00e1kazn\u00edci rad\u011bji zaplat\u00ed zp\u016fsobem, kter\u00fd je pro n\u011b pohodln\u00fd.
\ud83d\udd39 Zv\u00fd\u0161\u00edte d\u016fv\u011bryhodnost sv\u00e9ho e-shopu.<\/strong> Platby p\u0159es Apple Pay a Google Pay jsou bezpe\u010dn\u00e9 a z\u00e1kazn\u00edci jim d\u016fv\u011b\u0159uj\u00ed.<\/p>\n\n\n\n

Chcete m\u00edt Apple Pay na sv\u00e9m e-shopu? P\u0159idejte ho b\u011bhem p\u00e1r minut<\/strong>.<\/h3>\n\n\n\n

\u2705 Je\u0161t\u011b nem\u00e1te GoPay?
<\/strong>Zaregistrujte si \u00fa\u010det<\/a> a za\u010dn\u011bte p\u0159ij\u00edmat platby kartou, v\u010detn\u011b Apple Pay a Google Pay. K tomu z\u00edsk\u00e1te a\u017e 80 funkc\u00ed<\/strong>, kter\u00e9 v\u00e1m usnadn\u00ed online prodej.<\/p>\n\n\n\n

\u2705 Jste u\u017e na\u0161\u00edm klientem?
<\/strong>Sta\u010d\u00ed Apple Pay aktivovat ve sv\u00e9m GoPay obchodn\u00edm \u00fa\u010dtu<\/a> a odsouhlasit podm\u00ednky pou\u017e\u00edv\u00e1n\u00ed.<\/p>\n\n\n\n

\u2705 Rychl\u00e1 a snadn\u00e1 aktivace
<\/strong>Cel\u00fd proces zabere jen 5 minut<\/strong>. P\u0159ehledn\u00fd n\u00e1vod najdete v na\u0161em centru n\u00e1pov\u011bdy<\/strong> v \u010dl\u00e1nku Jak spustit Apple Pay na platebn\u00ed br\u00e1n\u011b?<\/a>.<\/p>\n\n\n\n

\u2705 M\u00e1te e-shop na m\u00edru?
<\/strong>Ve v\u00fd\u0161e uveden\u00e9m \u010dl\u00e1nku najdete i n\u00e1vod na integraci a spr\u00e1vn\u00e9 zobrazen\u00ed Apple Pay<\/strong>.
<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

\ud83d\udca1 Tip GoPay: Platba pomoc\u00ed Apple Pay je de facto platba platebn\u00ed kartou. Proto jsou poplatky u GoPay za platbu p\u0159es Apple Pay stejn\u00e9, jako poplatky za platbu kartou. Stejn\u011b tak jsou dostupn\u00e9 opakovan\u00e9 a p\u0159edautorizovan\u00e9 platby.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Platby kartou p\u0159es Apple Pay a Google Pay v \u010cesku za\u017e\u00edvaj\u00ed raketov\u00fd r\u016fst a Apple Pay je jasn\u00fdm l\u00eddrem. To, co za\u010dalo jako jednoduch\u00fd zp\u016fsob placen\u00ed v kamenn\u00fdch obchodech, dnes hraje kl\u00ed\u010dovou roli i v e-commerce. A my to vid\u00edme jasn\u011b \u2013 podle na\u0161ich dat byla v roce 2024 u\u017e ka\u017ed\u00e1 p\u00e1t\u00e1 karetn\u00ed platba na\u010c\u00edst d\u00e1le<\/a><\/p>\n","protected":false},"author":32,"featured_media":12610,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,40],"tags":[77,67,25,75],"coauthors":[73],"class_list":["post-12609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktuality-novinky-platebni-brana-gopay","category-platebni-metody-technologie","tag-apple-pay","tag-e-commerce","tag-online-platby","tag-platebni-metoda"],"acf":[],"yoast_head":"\nApple Pay vl\u00e1dne online platb\u00e1m kartou. 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