{"id":12595,"date":"2025-01-16T14:09:54","date_gmt":"2025-01-16T13:09:54","guid":{"rendered":"https:\/\/www.gopay.com\/blog\/?p=12595"},"modified":"2025-01-17T13:46:29","modified_gmt":"2025-01-17T12:46:29","slug":"gopay-loni-pokorilo-10-miliard-kc-v-mesicnim-objemu-plateb","status":"publish","type":"post","link":"https:\/\/www.gopay.com\/blog\/gopay-loni-pokorilo-10-miliard-kc-v-mesicnim-objemu-plateb\/","title":{"rendered":"GoPay loni poko\u0159ilo 10 miliard K\u010d v m\u011bs\u00ed\u010dn\u00edm objemu plateb"},"content":{"rendered":"\n

\u010cesk\u00e9 Bud\u011bjovice, 15. ledna 2025<\/strong> \u2013 Rok 2024 byl rokem, kdy jsme spole\u010dn\u011b s na\u0161imi obchodn\u00edky p\u0159ekonali dal\u0161\u00ed hranice. Poprv\u00e9 v historii jsme v prosinci zpracovali platby v objemu 10 miliard korun za jedin\u00fd m\u011bs\u00edc<\/strong>. Celkov\u011b jsme za cel\u00fd rok dos\u00e1hli objemu 98,7 miliardy korun<\/strong>, co\u017e znamen\u00e1 meziro\u010dn\u00ed r\u016fst o 33 %<\/strong>. Tyto \u00fasp\u011bchy nejsou jen o \u010d\u00edslech \u2013 jsou d\u016fkazem na\u0161\u00ed spole\u010dn\u00e9 pr\u00e1ce a d\u016fv\u011bry, kterou n\u00e1m jako obchodn\u00edci d\u00e1v\u00e1te. P\u0159e\u010dt\u011bte si, jak\u00fd byl rok 2024 v GoPay a jak\u00e9 inovace a novinky pro v\u00e1s na leto\u0161n\u00ed rok p\u0159ipravujeme.<\/p>\n\n\n\n

Rekordn\u00ed objem zpracovan\u00fdch plateb<\/h3>\n\n\n\n

Nejv\u011bt\u0161\u00edm \u00fasp\u011bchem roku 2024 bylo p\u0159ekon\u00e1n\u00ed miln\u00edku m\u011bs\u00ed\u010dn\u00edho objemu zpracovan\u00fdch plateb. V prosinci jsme poprv\u00e9 v historii dos\u00e1hli 10 miliard K\u010d<\/strong>, p\u0159i\u010dem\u017e v listopadu jsme skon\u010dili t\u011bsn\u011b pod touto hranic\u00ed s hodnotou 9,96 miliardy K\u010d<\/strong>. Tyto v\u00fdsledky podtrhuj\u00ed rostouc\u00ed d\u016fv\u011bru obchodn\u00edk\u016f a z\u00e1kazn\u00edk\u016f v na\u0161e platebn\u00ed \u0159e\u0161en\u00ed.<\/p>\n\n\n\n

Siln\u00fd r\u016fst nap\u0159\u00ed\u010d kl\u00ed\u010dov\u00fdmi ukazateli<\/strong><\/h3>\n\n\n\n

Za cel\u00fd rok zpracovala platebn\u00ed br\u00e1na GoPay transakce v celkov\u00e9 hodnot\u011b 98,7 miliardy K\u010d<\/strong>, co\u017e p\u0159edstavuje 33% n\u00e1r\u016fst oproti roku 2023<\/strong> (74 miliard K\u010d). <\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Apple Pay a Google Pay: Obl\u00edbenost mobiln\u00edch plateb roste<\/strong><\/h3>\n\n\n\n

Platby kartou tvo\u0159\u00ed 80 % v\u0161ech online plateb<\/strong> a z\u016fst\u00e1vaj\u00ed nejpou\u017e\u00edvan\u011bj\u0161\u00edm zp\u016fsobem platby na internetu. Statistickou dominanci si v\u0161ak v platebn\u00ed br\u00e1n\u011b GoPay v roce 2024 zapsala metoda Apple Pay<\/strong>. U n\u00ed jsme zaznamenali 100% meziro\u010dn\u00ed n\u00e1r\u016fst<\/strong> a jej\u00ed obliba mezi z\u00e1kazn\u00edky i obchodn\u00edky st\u00e1le roste. Celkem bylo p\u0159es Apple Pay zpracov\u00e1no 20 % v\u0161ech kartov\u00fdch transakc\u00ed<\/strong> proveden\u00fdch p\u0159es platebn\u00ed br\u00e1nu GoPay. Dvojn\u00e1sobn\u00fd n\u00e1r\u016fst plateb p\u0159es Apple Pay je skv\u011blou zpr\u00e1vou pro obchodn\u00edky i plat\u00edc\u00ed z\u00e1kazn\u00edky, proto\u017ee tato metoda pat\u0159\u00ed k nejkonverzn\u011bj\u0161\u00edm na trhu. Google Pay <\/strong>si tak\u00e9 vedl v\u00fdborn\u011b. Po\u010det transakc\u00ed vzrostl o 69 % <\/strong>oproti p\u0159edchoz\u00edmu roku a pod\u00edl na online karetn\u00edch platb\u00e1ch dos\u00e1hl 6 %<\/strong>.<\/p>\n\n\n\n

Bezpe\u010dn\u011bj\u0161\u00ed a pohodln\u011bj\u0161\u00ed platby bez opisov\u00e1n\u00ed \u00fadaj\u016f<\/strong><\/h3>\n\n\n\n

Platby bez nutnosti ru\u010dn\u00edho zad\u00e1v\u00e1n\u00ed \u00fadaj\u016f z karty jsou st\u00e1le obl\u00edben\u011bj\u0161\u00ed. Tento bezpe\u010dn\u00fd proces nahrazuje citliv\u00e9 \u00fadaje karty jedine\u010dn\u00fdm tokenem, \u010d\u00edm\u017e chr\u00e1n\u00ed platbu p\u0159ed zneu\u017eit\u00edm. D\u00edky tomu jsou tyto metody nejen rychl\u00e9, ale i bezpe\u010dn\u00e9. Jednak to dokazuje n\u00e1r\u016fst po\u010dtu plateb p\u0159es Apple Pay a Google Pay, kter\u00e9 tokenizaci tak\u00e9 vyu\u017e\u00edvaj\u00ed a jednak tak\u00e9 klesaj\u00edc\u00ed pod\u00edl anonymn\u00edch plateb, kter\u00e9 vy\u017eaduj\u00ed opisov\u00e1n\u00ed \u00fadaj\u016f z karet. Zaznamenali jsme meziro\u010dn\u00ed pokles t\u011bchto plateb z 67,4 % na 60,8 %. <\/p>\n\n\n\n

Nov\u00e1 tokeniza\u010dn\u00ed slu\u017eba<\/h3>\n\n\n\n

V n\u00e1vaznosti na rostouc\u00ed oblibu platby ulo\u017eenou kartou jsme spustili pro na\u0161e obchodn\u00edky\u00a0novou tokeniza\u010dn\u00ed slu\u017ebu<\/strong>. D\u00edky n\u00ed mohou ukl\u00e1dat karty sv\u00fdch z\u00e1kazn\u00edk\u016f a zobrazit je se skute\u010dn\u00fdm obr\u00e1zkem p\u0159i dal\u0161\u00edm n\u00e1kupu. Z\u00e1kazn\u00edk tak zaplat\u00ed prakticky na jedno kliknut\u00ed. A kdy\u017e mu expiruje karta, d\u00edky tokenizaci nemus\u00ed\u00a0novou znovu ukl\u00e1dat. My token spoj\u00edme s novou kartou automaticky. <\/p>\n\n\n\n

Tento bezpe\u010dn\u00fd a modern\u00ed zp\u016fsob zpracov\u00e1n\u00ed plateb nejen chr\u00e1n\u00ed citliv\u00e9 \u00fadaje, ale z\u00e1rove\u0148 umo\u017e\u0148uje z\u00e1kazn\u00edk\u016fm rychlej\u0161\u00ed a pohodln\u011bj\u0161\u00ed opakovan\u00e9 platby.<\/strong> Nov\u00e1 slu\u017eba tak p\u0159isp\u00edv\u00e1 ke zlep\u0161en\u00ed z\u00e1kaznick\u00e9ho z\u00e1\u017eitku a podporuje vy\u0161\u0161\u00ed konverze.<\/p>\n\n\n\n

Bankovn\u00ed p\u0159evody: Stabiln\u00ed a d\u016fv\u011bryhodn\u00e1 volba<\/strong><\/h3>\n\n\n\n

Bankovn\u00ed p\u0159evody<\/strong> si udr\u017eely stabiln\u00ed popularitu. Jejich po\u010det vzrostl meziro\u010dn\u011b o 52 %. <\/strong>St\u00e1le plat\u00ed, \u017ee bankovn\u00ed p\u0159evody jsou <\/strong>pro mnoho z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed vy\u017eaduj\u00ed bezpe\u010dn\u00e9 a tradi\u010dn\u00ed zp\u016fsoby platby, preferovanou volbou.<\/p>\n\n\n\n

Odlo\u017een\u00e9 platby: \u00dasp\u011b\u0161n\u00fd start nov\u00e9 slu\u017eby<\/strong><\/h3>\n\n\n\n

V listopadu 2024 jsme spustili odlo\u017een\u00e9 platby<\/a><\/strong> ve spolupr\u00e1ci s poskytovateli SkipPay<\/strong> a Twisto<\/strong>. B\u011bhem pouh\u00fdch dvou m\u011bs\u00edc\u016f jsme zprost\u0159edkovali p\u0159es 4 tis\u00edce plateb.<\/strong> Odlo\u017een\u00e9 platby p\u0159in\u00e1\u0161ej\u00ed obchodn\u00edk\u016fm vy\u0161\u0161\u00ed konverze a pr\u016fm\u011brnou hodnotu objedn\u00e1vek, zat\u00edmco z\u00e1kazn\u00edk\u016fm poskytuj\u00ed flexibiln\u011bj\u0161\u00ed mo\u017enosti \u00fahrady.<\/p>\n\n\n\n

Bitcoin Lightning: Kryptom\u011bny na vzestupu<\/strong><\/h3>\n\n\n\n

V \u0159\u00edjnu 2024 jsme pot\u011b\u0161ili majitele kryptom\u011bn. D\u00edky implementaci technologie Bitcoin Lightning<\/a><\/strong>, kter\u00e1 nab\u00edz\u00ed rychl\u00e9 a levn\u00e9 zpracov\u00e1n\u00ed kryptom\u011bnov\u00fdch transakc\u00ed, do\u0161lo k n\u00e1r\u016fstu objemu kryptom\u011bnov\u00fdch plateb o 35 %<\/strong> oproti roku 2023. Bitcoin Lightning otev\u00edr\u00e1 nov\u00e9 p\u0159\u00edle\u017eitosti pro obchodn\u00edky, kte\u0159\u00ed cht\u011bj\u00ed nab\u00eddnout modern\u00ed a inovativn\u00ed zp\u016fsoby platby.<\/p>\n\n\n\n

\"GoPay<\/a><\/figure>\n\n\n\n

Vyj\u00e1d\u0159en\u00ed CEO Petra Va\u0148ka<\/strong><\/h3>\n\n\n\n

\u201eRok 2024 byl rokem rekord\u016f, ale p\u0159edev\u0161\u00edm potvrzen\u00edm, \u017ee vztah s na\u0161imi obchodn\u00edky je z\u00e1kladem na\u0161eho \u00fasp\u011bchu. Va\u0161e d\u016fv\u011bra, spolupr\u00e1ce a otev\u0159enost k inovac\u00edm n\u00e1m umo\u017enily p\u0159ekonat historick\u00e9 miln\u00edky a zav\u00e9st nov\u00e9 slu\u017eby, jako jsou odlo\u017een\u00e9 platby nebo Bitcoin Lightning. N\u00e1r\u016fst plateb p\u0159es Apple Pay a Google Pay spolu s poklesem anonymn\u00edch transakc\u00ed, kter\u00e9 vy\u017eaduj\u00ed ru\u010dn\u00ed zad\u00e1v\u00e1n\u00ed \u00fadaj\u016f z karty, jasn\u011b ukazuje, \u017ee obchodn\u00edci i z\u00e1kazn\u00edci preferuj\u00ed rychl\u00e9 a bezpe\u010dn\u00e9 metody chr\u00e1n\u011bn\u00e9 tokenizac\u00ed. Na\u0161e v\u00fdsledky nejsou jen o \u010d\u00edslech, ale p\u0159edev\u0161\u00edm o va\u0161\u00ed schopnosti vyu\u017e\u00edt technologie k r\u016fstu va\u0161eho byznysu. T\u011b\u0161\u00edme se na rok 2025, kdy spole\u010dn\u011b posuneme online platby zase o kousek d\u00e1l.\u201c
<\/em><\/p>\n\n\n\n

GoPay pod k\u0159\u00eddly Worldline: Zm\u011bna licence a pr\u00e1vn\u00ed struktury<\/strong><\/h3>\n\n\n\n

GoPay je od roku 2020 sou\u010d\u00e1st\u00ed skupiny Worldline, jednoho z nejv\u011bt\u0161\u00edch poskytovatel\u016f platebn\u00edch \u0159e\u0161en\u00ed na sv\u011bt\u011b. Od 1. dubna 2025 bude GoPay Czech fungovat jako od\u0161t\u011bpn\u00fd z\u00e1vod mate\u0159sk\u00e9 spole\u010dnosti Worldline N.V. Tato zm\u011bna n\u00e1m umo\u017en\u00ed rychlej\u0161\u00ed zav\u00e1d\u011bn\u00ed inovac\u00ed a v\u011bt\u0161\u00ed stabilitu slu\u017eeb d\u00edky vyu\u017eit\u00ed technologick\u00e9ho a odborn\u00e9ho z\u00e1zem\u00ed skupiny. Pro na\u0161e obchodn\u00ed partnery se nic nem\u011bn\u00ed<\/strong> \u2013 v\u0161echny slu\u017eby, podpora i spolupr\u00e1ce z\u016fst\u00e1vaj\u00ed beze zm\u011bn. V\u00edce informac\u00ed najdete v na\u0161ich \u010dast\u00fdch ot\u00e1zk\u00e1ch k t\u00e9matu zm\u011bny.<\/a><\/p>\n\n\n\n

Nov\u00fd rok, nov\u00e1 adresa<\/strong><\/h3>\n\n\n\n

Od \u00fanora 2025 budeme doma na Senov\u00e1\u017en\u00e9m n\u00e1m\u011bst\u00ed v \u010cesk\u00fdch Bud\u011bjovic\u00edch<\/strong>. St\u011bhujeme se z obchodn\u00edho centra IGY. Na\u0161e nov\u00e9 kancel\u00e1\u0159e v budov\u011b hlavn\u00ed po\u0161ty nab\u00eddnou modern\u00ed z\u00e1zem\u00ed. Ka\u017ed\u00fd ze zam\u011bstnanc\u016f si zde najde sv\u016fj ide\u00e1ln\u00ed prostor \u2013 od otev\u0159en\u00fdch spole\u010dn\u00fdch prostor po klidn\u00e9 kancel\u00e1\u0159e a oddechov\u00e1 m\u00edsta. V srdci m\u011bsta a s v\u00fdhledem na ikonick\u00e9 panorama s \u010cernou v\u011b\u017e\u00ed z\u00edsk\u00e1me nejen inspiraci, ale i prost\u0159ed\u00ed, kter\u00e9 podtrhne n\u00e1\u0161 drive a chu\u0165 rozv\u00edjet online platebn\u00ed \u0159e\u0161en\u00ed.<\/p>\n\n\n\n

Inovace roku 2025: Rychlej\u0161\u00ed platby a je\u0161t\u011b lep\u0161\u00ed p\u00e9\u010de o obchodn\u00edky<\/strong><\/h3>\n\n\n\n

Tak\u00e9 v roce 2025 p\u0159ineseme spoustu inovac\u00ed, kter\u00e9 zjednodu\u0161\u00ed va\u0161e podnik\u00e1n\u00ed. Zav\u00e1d\u00edme Salesforce CRM<\/strong>, kter\u00fd n\u00e1m umo\u017en\u00ed efektivn\u011bji pe\u010dovat o v\u00e1s, na\u0161e obchodn\u00edky, a poskytovat rychlej\u0161\u00ed a kvalitn\u011bj\u0161\u00ed z\u00e1kaznickou podporu. Hned na za\u010d\u00e1tku roku spust\u00edme podporu QR plateb<\/strong>. Optimalizujeme v\u00fdkon platebn\u00ed br\u00e1ny GoPay<\/strong>, aby byla je\u0161t\u011b rychlej\u0161\u00ed a spolehliv\u011bj\u0161\u00ed. Nav\u00edc v\u00e1s \u010dek\u00e1 spu\u0161t\u011bn\u00ed nov\u00e9ho prost\u0159ed\u00ed administrace<\/strong> s p\u0159ehledn\u011bj\u0161\u00edm ovl\u00e1d\u00e1n\u00edm a praktick\u00fdmi funkcemi, kter\u00e9 v\u00e1m u\u0161et\u0159\u00ed \u010das p\u0159i spr\u00e1v\u011b va\u0161ich plateb. A o dal\u0161\u00edch chystan\u00fdch novink\u00e1ch v\u00e1s budeme informovat v pr\u016fb\u011bhu cel\u00e9ho roku 2025.<\/p>\n\n\n\n

T\u011b\u0161\u00edme se na spole\u010dn\u00e9 \u00fasp\u011bchy v roce 2025<\/strong><\/h3>\n\n\n\n

Rok 2024 p\u0159inesl v GoPay rekordy, r\u016fst i v\u00fdznamn\u00e9 zm\u011bny. Nez\u016fst\u00e1v\u00e1me ale st\u00e1t na m\u00edst\u011b. V roce 2025 chceme ud\u011blat v\u0161e pro to, abychom v\u00e1m pomohli dos\u00e1hnout je\u0161t\u011b v\u011bt\u0161\u00edch \u00fasp\u011bch\u016f. P\u0159ipravujeme nov\u00e9 funkce, vylep\u0161en\u00ed plateb a n\u00e1stroje, kter\u00e9 v\u00e1m otev\u0159ou dal\u0161\u00ed mo\u017enosti. Spole\u010dn\u011b budeme pokra\u010dovat v cest\u011b za nov\u00fdmi miln\u00edky.

D\u011bkujeme
T\u00fdm GoPay<\/p>\n","protected":false},"excerpt":{"rendered":"

\u010cesk\u00e9 Bud\u011bjovice, 15. ledna 2025 \u2013 Rok 2024 byl rokem, kdy jsme spole\u010dn\u011b s na\u0161imi obchodn\u00edky p\u0159ekonali dal\u0161\u00ed hranice. Poprv\u00e9 v historii jsme v prosinci zpracovali platby v objemu 10 miliard korun za jedin\u00fd m\u011bs\u00edc. Celkov\u011b jsme za cel\u00fd rok dos\u00e1hli objemu 98,7 miliardy korun, co\u017e znamen\u00e1 meziro\u010dn\u00ed r\u016fst o 33 %. Tyto \u00fasp\u011bchy nejsou\u010c\u00edst d\u00e1le<\/a><\/p>\n","protected":false},"author":32,"featured_media":12598,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,5],"tags":[67,25],"coauthors":[73],"class_list":["post-12595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktuality-novinky-platebni-brana-gopay","category-e-commerce-online-podnikani","tag-e-commerce","tag-online-platby"],"acf":[],"yoast_head":"\nGoPay loni poko\u0159ilo 10 miliard K\u010d v m\u011bs\u00ed\u010dn\u00edm objemu plateb | GoPay blog<\/title>\n<meta name=\"description\" content=\"Poprv\u00e9 v historii GoPay v prosinci zpracovalo platby v objemu 10 miliard korun za jedin\u00fd m\u011bs\u00edc. Celkov\u011b jsme za cel\u00fd rok dos\u00e1hli objemu 98,7 miliardy korun, co\u017e znamen\u00e1 meziro\u010dn\u00ed r\u016fst o 33 %.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gopay.com\/blog\/gopay-loni-pokorilo-10-miliard-kc-v-mesicnim-objemu-plateb\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GoPay loni poko\u0159ilo 10 miliard K\u010d v m\u011bs\u00ed\u010dn\u00edm objemu plateb | GoPay blog\" \/>\n<meta property=\"og:description\" content=\"Poprv\u00e9 v historii GoPay v prosinci zpracovalo platby v objemu 10 miliard korun za jedin\u00fd m\u011bs\u00edc. 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