{"id":12565,"date":"2024-11-12T10:17:43","date_gmt":"2024-11-12T09:17:43","guid":{"rendered":"https:\/\/www.gopay.com\/blog\/?p=12565"},"modified":"2024-11-12T10:17:46","modified_gmt":"2024-11-12T09:17:46","slug":"usetrete-az-20-na-google-reklamach-s-gopay-a-skip-pay","status":"publish","type":"post","link":"https:\/\/www.gopay.com\/blog\/usetrete-az-20-na-google-reklamach-s-gopay-a-skip-pay\/","title":{"rendered":"U\u0161et\u0159ete a\u017e 20 % na Google reklam\u00e1ch s GoPay a Skip Pay"},"content":{"rendered":"\n<p>V GoPay v\u00edme, jak d\u016fle\u017eit\u00fd je pro v\u00e1s r\u016fst a efektivn\u00ed investice do marketingu. Proto jsme ve spolupr\u00e1ci se Skip Pay p\u0159ipravili mo\u017enost, jak u\u0161et\u0159it na reklam\u00e1ch v Google N\u00e1kupech a zv\u00fd\u0161it n\u00e1vratnost marketingov\u00fdch investic. D\u00edky <strong><a href=\"https:\/\/skippay.cz\/css-program\/\">CSS programu Skip Pay<\/a> m\u016f\u017eete sn\u00ed\u017eit n\u00e1klady na reklamu a\u017e o 20 %<\/strong> \u2013 a u\u0161et\u0159it tak v\u00fdznamnou \u010d\u00e1st sv\u00e9ho rozpo\u010dtu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Pro\u010d CSS program od Skip Pay?<\/strong><\/h3>\n\n\n\n<p>Skip Pay je n\u00e1\u0161 partner pro odlo\u017een\u00e9 platby a platby na t\u0159etinu, kter\u00e9 jsou v na\u0161\u00ed platebn\u00ed br\u00e1n\u011b nyn\u00ed dostupn\u00e9. Podrobnosti o t\u011bchto nov\u00fdch platebn\u00edch metod\u00e1ch najdete v na\u0161em \u010dl\u00e1nku <a href=\"https:\/\/www.gopay.com\/blog\/gopay-spousti-odlozene-platby-pres-twisto-a-skip-pay\/\">Spustili jsme odlo\u017een\u00e9 platby<\/a>.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><em>Z na\u0161\u00ed spolupr\u00e1ce se Skip Pay pro v\u00e1s plynou dal\u0161\u00ed v\u00fdhody, o kter\u00e9 se chceme s v\u00e1mi pod\u011blit. Jednou z nich je CSS program Skip Pay, kter\u00fd sni\u017euje n\u00e1klady na Google reklamy. V tomto \u010dl\u00e1nku si slu\u017ebu pop\u00ed\u0161eme a p\u0159edstav\u00edme.\u00a0P\u0159ipravili jsme pro v\u00e1s tak\u00e9 speci\u00e1ln\u00ed nab\u00eddku.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Co je CSS program od Skip Pay a jak funguje?<\/strong><\/h3>\n\n\n\n<p>CSS (Comparison Shopping Service) program od Skip Pay v\u00e1m sn\u00ed\u017e\u00ed n\u00e1klady na reklamu d\u00edky speci\u00e1ln\u00edmu partnerstv\u00ed s Googlem. Tento program sni\u017euje cenu za proklik (CPC) u produktov\u00fdch reklam v Google N\u00e1kupech, tak\u017ee dos\u00e1hnete na lep\u0161\u00ed pozice ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed, ani\u017e byste navy\u0161ovali sv\u016fj rozpo\u010det.<\/p>\n\n\n\n<p><strong>Mo\u017enosti programu Skip Pay<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Z\u00e1kladn\u00ed verze<\/strong>: P\u0159in\u00e1\u0161\u00ed slevu na CPC a mo\u017enost vstupu do aukce za v\u00fdhodn\u011bj\u0161\u00edch podm\u00ednek.<\/li>\n\n\n\n<li><strong>PRO verze<\/strong>: Nav\u00edc z\u00edsk\u00e1te podporu od marketingov\u00fdch specialist\u016f, kte\u0159\u00ed v\u00e1m pomohou optimalizovat kampan\u011b pro maxim\u00e1ln\u00ed efektivitu.<\/li>\n<\/ul>\n\n\n\n<p><strong>Speci\u00e1ln\u00ed nab\u00eddka pro GoPay obchodn\u00edky<\/strong>: Z\u00edskejte Z\u00e1kladn\u00ed verzi CSS programu na p\u016fl roku s 50% slevou a prvn\u00edm m\u011bs\u00edcem zdarma. Sta\u010d\u00ed v <a href=\"https:\/\/skippay.cz\/css-program\">registra\u010dn\u00edm formul\u00e1\u0159i Skip Pay<\/a> ozna\u010dit, \u017ee pou\u017e\u00edv\u00e1te GoPay.<\/p>\n\n\n\n<p><strong>Jak v\u00e1m CSS program pom\u016f\u017ee a pro\u010d zv\u00e1\u017eit zm\u011bnu poskytovatele?<\/strong><\/p>\n\n\n\n<p>CSS syst\u00e9m zobrazuje produkty e-shop\u016f v Google N\u00e1kupech, kde si jich z\u00e1kazn\u00edci snadn\u011bji v\u0161imnou p\u0159i vyhled\u00e1v\u00e1n\u00ed. Spolupr\u00e1ce s CSS Partnerem je nutn\u00e1 pro zobrazen\u00ed produkt\u016f, p\u0159i\u010dem\u017e v\u00fdchoz\u00edm partnerem b\u00fdv\u00e1 Google. Mnoho obchodn\u00edk\u016f tak ani nev\u00ed, \u017ee CSS vyu\u017e\u00edvaj\u00ed.<\/p>\n\n\n\n<p>P\u0159echod k jin\u00e9mu CSS Partnerovi, jako je <a href=\"https:\/\/skippay.cz\/css-program\">Skip Pay<\/a>, v\u00e1m v\u0161ak m\u016f\u017ee v\u00fdrazn\u011b sn\u00ed\u017eit n\u00e1klady. Skip Pay, d\u00edky sv\u00e9mu partnerstv\u00ed s Googlem, pom\u00e1h\u00e1 obchodn\u00edk\u016fm l\u00e9pe vyu\u017e\u00edt rozpo\u010dty na reklamu \u2013 d\u00edky v\u00fdhodn\u011bj\u0161\u00ed pozici v aukc\u00edch toti\u017e snadn\u011bji dos\u00e1hnete na levn\u011bj\u0161\u00ed prokliky a zv\u00fd\u0161\u00edte viditelnost va\u0161ich produkt\u016f.<\/p>\n\n\n\n<p>Sta\u010d\u00ed tedy zm\u011bnit CSS Partnera, a efektivita va\u0161ich kampan\u00ed v Google N\u00e1kupech m\u016f\u017ee v\u00fdrazn\u011b nar\u016fst.<br><br><strong>Jak funguje CSS program od Skip Pay?<\/strong><br>Skip Pay, jako certifikovan\u00fd CSS partner Google, v\u00e1m pom\u00e1h\u00e1 sni\u017eovat n\u00e1klady na proklik (CPC) v Google N\u00e1kupech. Znamen\u00e1 to, \u017ee se p\u0159i stejn\u00e9 investici dostanete na v\u00edce kliknut\u00ed nebo naopak sn\u00ed\u017e\u00edte v\u00fddaje p\u0159i zachov\u00e1n\u00ed v\u00fdkonu reklamy.<\/p>\n\n\n\n<p><strong>Jednoduch\u00e1 integrace bez dal\u0161\u00edch z\u00e1vazk\u016f<br><\/strong>Do CSS programu Skip Pay m\u016f\u017eete vstoupit, ani\u017e byste museli vyu\u017e\u00edvat dal\u0161\u00ed slu\u017eby od Skip Pay. Sta\u010d\u00ed jen zm\u011bnit CSS partnera, ani\u017e by bylo nutn\u00e9 m\u011bnit spr\u00e1vu kampan\u00ed nebo zav\u00e1d\u011bt dal\u0161\u00ed \u00fapravy. Skip Pay se postar\u00e1 o hladkou integraci a p\u0159echod.<\/p>\n\n\n\n<p><strong>Speci\u00e1ln\u00ed sleva pro obchodn\u00edky s GoPay<br><\/strong>Z\u00edskejte 50% slevu na p\u016flro\u010dn\u00ed provoz Z\u00e1kladn\u00ed verze a prvn\u00ed m\u011bs\u00edc zdarma. V <a href=\"https:\/\/skippay.cz\/css-program\">registra\u010dn\u00edm formul\u00e1\u0159i Skip Pay<\/a> jen ozna\u010dte pol\u00ed\u010dko GoPay.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-vivid-cyan-blue-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/skippay.cz\/css-program\" target=\"_blank\" rel=\"noreferrer noopener\">Chci vyzkou\u0161et CSS program na m\u011bs\u00edc zdarma.<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>V\u00fdhody pro e-shopy s GoPay<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ni\u017e\u0161\u00ed n\u00e1klady na reklamu<\/strong>: Sn\u00ed\u017een\u00ed CPC a\u017e o 20 % v\u00e1m uvoln\u00ed ruce pro dal\u0161\u00ed marketingov\u00e9 aktivity.<\/li>\n\n\n\n<li><strong>Vy\u0161\u0161\u00ed pozice ve vyhled\u00e1v\u00e1n\u00ed<\/strong>: Va\u0161e produkty budou l\u00e9pe viditeln\u00e9 pro z\u00e1kazn\u00edky.<\/li>\n\n\n\n<li><strong>Snadn\u00e1 integrace<\/strong>: Do CSS programu se m\u016f\u017eete zapojit bez nutnosti zm\u011bny struktury kampan\u00ed \u010di dal\u0161\u00edch slu\u017eeb od Skip Pay.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Jak CSS program vyu\u017e\u00edt?<\/strong><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Registrace<\/strong>: Po\u017e\u00e1dejte o p\u0159\u00edstup do CSS programu Skip Pay jako obchodn\u00edk registrovan\u00fd u GoPay.<\/li>\n\n\n\n<li><strong>V\u00fdb\u011br verze<\/strong>: Zvolte si Z\u00e1kladn\u00ed nebo PRO verzi dle va\u0161ich pot\u0159eb.<\/li>\n\n\n\n<li><strong>Optimalizace kampan\u00ed<\/strong>: S verz\u00ed PRO z\u00edsk\u00e1te podporu odborn\u00edk\u016f, kte\u0159\u00ed v\u00e1m pomohou maximalizovat efekt CSS programu.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Nej\u010dast\u011bj\u0161\u00ed dotazy<\/strong><\/h3>\n\n\n\n<p><strong>Co se zm\u011bn\u00ed po zapojen\u00ed do CSS programu?<\/strong><strong><br><\/strong>Kampan\u011b budete spravovat stejn\u011b jako dosud. Jedinou zm\u011bnou je, \u017ee budou proch\u00e1zet p\u0159es Merchant Center Skip Pay, co\u017e sn\u00ed\u017e\u00ed CPC a\u017e o 20 % d\u00edky statusu Google CSS Partnera.<\/p>\n\n\n\n<p><strong>Jak dlouho trv\u00e1 integrace?<\/strong><strong><br><\/strong>P\u0159echod je rychl\u00fd \u2013 obvykle jej zvl\u00e1dnete b\u011bhem jednoho dne. Specialist\u00e9 ze Skip Pay v\u00e1m porad\u00ed s optim\u00e1ln\u00edm na\u010dasov\u00e1n\u00edm p\u0159echodu.<\/p>\n\n\n\n<p><strong>Je pot\u0159eba m\u00edt Skip Pay v ko\u0161\u00edku?<\/strong><strong><br><\/strong>Nen\u00ed. Va\u0161i z\u00e1kazn\u00edci ale ocen\u00ed mo\u017enost vyu\u017e\u00edt odlo\u017een\u00e9 platby Skip Pay p\u0159\u00edmo v GoPay platebn\u00ed br\u00e1n\u011b.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Vyzkou\u0161ejte CSS program od Skip Pay a GoPay<\/strong><\/h3>\n\n\n\n<p>Jste obchodn\u00edk s GoPay a chcete efektivn\u011bji vyu\u017e\u00edt sv\u016fj marketingov\u00fd rozpo\u010det? CSS program od Skip Pay v\u00e1m pom\u016f\u017ee dos\u00e1hnout lep\u0161\u00ed viditelnosti v Google N\u00e1kupech a zv\u00fd\u0161it n\u00e1vratnost va\u0161ich reklamn\u00edch investic.<\/p>\n\n\n\n<p><strong>Nem\u00e1te je\u0161t\u011b GoPay?<\/strong><br><a href=\"https:\/\/www.gopay.com\/cs\/platebni-brana\/\">Z\u00edskejte GoPay platebn\u00ed br\u00e1nu<\/a> a nab\u00eddn\u011bte sv\u00fdm z\u00e1kazn\u00edk\u016fm i mo\u017enost odlo\u017een\u00fdch plateb od Skip Pay.<\/p>\n\n\n\n<p>\ud83d\udc49 <strong>Klikn\u011bte na tla\u010d\u00edtko \u201eChci GoPay\u201c a registrujte se nez\u00e1vazn\u011b. B\u011bhem 3 pracovn\u00edch dn\u016f m\u016f\u017eete za\u010d\u00edt p\u0159ij\u00edmat platby.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-vivid-cyan-blue-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/www.gopay.com\/cs\/platebni-brana\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chci GoPay<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>V GoPay v\u00edme, jak d\u016fle\u017eit\u00fd je pro v\u00e1s r\u016fst a efektivn\u00ed investice do marketingu. Proto jsme ve spolupr\u00e1ci se Skip Pay p\u0159ipravili mo\u017enost, jak u\u0161et\u0159it na reklam\u00e1ch v Google N\u00e1kupech a zv\u00fd\u0161it n\u00e1vratnost marketingov\u00fdch investic. D\u00edky CSS programu Skip Pay m\u016f\u017eete sn\u00ed\u017eit n\u00e1klady na reklamu a\u017e o 20 % \u2013 a u\u0161et\u0159it tak v\u00fdznamnou \u010d\u00e1st<a class=\"read-more\" href=\"https:\/\/www.gopay.com\/blog\/usetrete-az-20-na-google-reklamach-s-gopay-a-skip-pay\/\">\u010c\u00edst d\u00e1le<\/a><\/p>\n","protected":false},"author":32,"featured_media":12567,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"coauthors":[73],"class_list":["post-12565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktuality-novinky-platebni-brana-gopay"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>U\u0161et\u0159ete a\u017e 20 % na Google reklam\u00e1ch s GoPay a Skip Pay | GoPay blog<\/title>\n<meta name=\"description\" content=\"U\u0161et\u0159ete v\u00fdznamnou \u010d\u00e1st sv\u00e9ho marketingov\u00e9ho rozpo\u010dtu. CSS program od Skip Pay a GoPay sni\u017euje n\u00e1klady na Google reklamu a\u017e o 20 %.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gopay.com\/blog\/usetrete-az-20-na-google-reklamach-s-gopay-a-skip-pay\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"U\u0161et\u0159ete a\u017e 20 % na Google reklam\u00e1ch s GoPay a Skip Pay | GoPay blog\" \/>\n<meta property=\"og:description\" content=\"U\u0161et\u0159ete v\u00fdznamnou \u010d\u00e1st sv\u00e9ho marketingov\u00e9ho rozpo\u010dtu. CSS program od Skip Pay a GoPay sni\u017euje n\u00e1klady na Google reklamu a\u017e o 20 %.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gopay.com\/blog\/usetrete-az-20-na-google-reklamach-s-gopay-a-skip-pay\/\" \/>\n<meta property=\"og:site_name\" content=\"GoPay blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gopay.cz\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-12T09:17:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-12T09:17:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2024\/11\/usetrete-20-google-ads.png\" \/>\n\t<meta property=\"og:image:width\" content=\"825\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jakub Janou\u0161ek\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@gopaycz\" \/>\n<meta name=\"twitter:site\" content=\"@gopaycz\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jakub Janou\u0161ek\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"Jakub Janou\u0161ek\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/usetrete-az-20-na-google-reklamach-s-gopay-a-skip-pay\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/usetrete-az-20-na-google-reklamach-s-gopay-a-skip-pay\\\/\"},\"author\":{\"name\":\"Jakub Janou\u0161ek\",\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/#\\\/schema\\\/person\\\/571564f6e467535fc1ea65004269859c\"},\"headline\":\"U\u0161et\u0159ete a\u017e 20 % na Google reklam\u00e1ch s GoPay a Skip Pay\",\"datePublished\":\"2024-11-12T09:17:43+00:00\",\"dateModified\":\"2024-11-12T09:17:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/usetrete-az-20-na-google-reklamach-s-gopay-a-skip-pay\\\/\"},\"wordCount\":1030,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/usetrete-az-20-na-google-reklamach-s-gopay-a-skip-pay\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/usetrete-20-google-ads.png\",\"articleSection\":[\"Aktuality a novinky GoPay\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.gopay.com\\\/blog\\\/usetrete-az-20-na-google-reklamach-s-gopay-a-skip-pay\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/usetrete-az-20-na-google-reklamach-s-gopay-a-skip-pay\\\/\",\"url\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/usetrete-az-20-na-google-reklamach-s-gopay-a-skip-pay\\\/\",\"name\":\"U\u0161et\u0159ete a\u017e 20 % na Google reklam\u00e1ch s GoPay a Skip Pay | GoPay blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/usetrete-az-20-na-google-reklamach-s-gopay-a-skip-pay\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/usetrete-az-20-na-google-reklamach-s-gopay-a-skip-pay\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/usetrete-20-google-ads.png\",\"datePublished\":\"2024-11-12T09:17:43+00:00\",\"dateModified\":\"2024-11-12T09:17:46+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/#\\\/schema\\\/person\\\/571564f6e467535fc1ea65004269859c\"},\"description\":\"U\u0161et\u0159ete v\u00fdznamnou \u010d\u00e1st sv\u00e9ho marketingov\u00e9ho rozpo\u010dtu. 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