{"id":1250,"date":"2016-05-31T12:17:58","date_gmt":"2016-05-31T10:17:58","guid":{"rendered":"http:\/\/blog.gopay.com\/?p=1250"},"modified":"2023-08-30T13:25:29","modified_gmt":"2023-08-30T11:25:29","slug":"platebni-metody-ktere-vylepsi-placeni-na-kazdem-eshopu","status":"publish","type":"post","link":"https:\/\/www.gopay.com\/blog\/platebni-metody-ktere-vylepsi-placeni-na-kazdem-eshopu\/","title":{"rendered":"5 platebn\u00edch metod, kter\u00e9 vylep\u0161\u00ed placen\u00ed na ka\u017ed\u00e9m e-shopu"},"content":{"rendered":"

Existuj\u00ed des\u00edtky zp\u016fsob\u016f, jak p\u0159ij\u00edmat platby na internetu.<\/p>\n

Platit za zbo\u017e\u00ed i slu\u017eby se d\u00e1 hotovost\u00ed, kartou, bitcoinem, SMSkou a dokonce i starou dobrou slo\u017eenkou.<\/p>\n

Jak ale v z\u00e1plav\u011b platebn\u00edch metod vybrat ty, kter\u00e9 z\u00e1kazn\u00edk\u016fm usnadn\u00ed placen\u00ed a pomohou jim dokon\u010dit ka\u017edou objedn\u00e1vku?
\n<\/p>\n

Abychom v\u00e1m pomohli v rozhodov\u00e1n\u00ed, p\u0159ipravili jsme srovn\u00e1n\u00ed nejobl\u00edben\u011bj\u0161\u00edch platebn\u00edch metod.<\/p>\n

Najdete v n\u011bm, co na jednotliv\u00fdch metod\u00e1ch ocen\u00ed va\u0161i z\u00e1kazn\u00edci i kolik v\u00e1s bude st\u00e1t jejich spu\u0161t\u011bn\u00ed nebo provoz.<\/p>\n\n

Dob\u00edrka<\/h3>\n

\"Dob\u00edrka\"<\/a><\/p>\n

P\u0159edstavte si, \u017ee po\u0159izujete na obl\u00edben\u00e9m e-shopu mobil za 10 tis\u00edc. Zd\u00e1 se v\u00e1m starom\u00f3dn\u00ed platit za n\u011bj v hotovosti, a to a\u017e ve chv\u00edli, kdy v\u00e1m ho kur\u00fdr doru\u010d\u00ed?<\/p>\n

Jestli ano, pat\u0159\u00edte k men\u0161in\u011b. Dob\u00edrka je st\u00e1le nejpou\u017e\u00edvan\u011bj\u0161\u00ed zp\u016fsob<\/a>, jak lid\u00e9 v \u010cesku plat\u00ed za zbo\u017e\u00ed po\u0159\u00edzen\u00e9 online, a to je vlastn\u011b hlavn\u00ed d\u016fvod, pro\u010d by nem\u011bla chyb\u011bt ani na va\u0161em e-shopu.<\/p>\n

Z pohledu prod\u00e1vaj\u00edc\u00edho ale dob\u00edrka p\u0159in\u00e1\u0161\u00ed sp\u00ed\u0161e starosti.<\/p>\n

Mus\u00edte nap\u0159\u00edklad po\u010d\u00edtat s t\u00edm, \u017ee n\u011bkte\u0159\u00ed z\u00e1kazn\u00edci zaslan\u00e9 zbo\u017e\u00ed nep\u0159evezmou, proto\u017ee nemaj\u00ed takovou motivaci, jako ti, co za zbo\u017e\u00ed zaplatili p\u0159edem.<\/p>\n

P\u0159ipravte se proto na dodate\u010dn\u00e9 n\u00e1klady za zbyte\u010dnou dopravu i na nervy spojen\u00e9 s t\u00edm, aby se v\u00e1m nep\u0159evzat\u00e9 zbo\u017e\u00ed v po\u0159\u00e1dku vr\u00e1tilo.<\/p>\n

Hodn\u011b „z\u00e1bavy“ si u\u017eijete i s \u0159\u00edzen\u00edm cash flow. U dob\u00edrky toti\u017e dlouho trv\u00e1, ne\u017e pen\u00edze za prodan\u00e9 zbo\u017e\u00ed doraz\u00ed na v\u00e1\u0161 \u00fa\u010det. Standardn\u00ed doba se pohybuje mezi 3 a\u017e 5 dny od doru\u010den\u00ed zbo\u017e\u00ed. Kdy\u017e ale zbo\u017e\u00ed zas\u00edl\u00e1te nap\u0159\u00edklad na Slovensko, m\u016f\u017ee se prodleva prot\u00e1hnout klidn\u011b i na 2 t\u00fddny.<\/p>\n

Se\u010dteno podtr\u017eeno pokud spou\u0161t\u00edte nov\u00fd e-shop a va\u0161i zna\u010dku nikdo nezn\u00e1, nebo pokud do va\u0161\u00ed c\u00edlovky pat\u0159\u00ed star\u0161\u00ed a konzervativn\u011b zalo\u017een\u00ed lid\u00e9, je pro v\u00e1s dob\u00edrka nutnost\u00ed. Po\u010d\u00edtejte ale s t\u00edm, \u017ee budete tr\u00e1vit hodn\u011b \u010dasu nad dohled\u00e1v\u00e1n\u00edm vr\u00e1cen\u00fdch z\u00e1silek i p\u0159i dohled\u00e1v\u00e1n\u00ed pen\u011bz na va\u0161em \u00fa\u010dtu i v pokladn\u011b.<\/p>\n

Online bankovn\u00ed p\u0159evod<\/h3>\n

\"Online<\/a><\/p>\n

Jestli hled\u00e1te rychl\u00fd, bezpe\u010dn\u00fd a pohodln\u00fd zp\u016fsob, jak p\u0159ij\u00edmat platby na va\u0161em e-shopu, online bankovn\u00ed p\u0159evod (jinak \u0159e\u010deno platby p\u0159es online bankovn\u00ed tla\u010d\u00edtka) je tou pravou volbou.<\/p>\n

Z pohledu z\u00e1kazn\u00edka jde o jednu z v\u016fbec nejpohodln\u011bj\u0161\u00edch platebn\u00edch metod. Sta\u010d\u00ed, kdy\u017e zvol\u00ed tla\u010d\u00edtko sv\u00e9 banky, z e-shopu je p\u0159esm\u011brov\u00e1n do internetov\u00e9ho bankovnictv\u00ed a tam ode\u0161le p\u0159edvypln\u011bn\u00fd bankovn\u00ed p\u0159\u00edkaz.<\/p>\n

Jedin\u00e9, co mus\u00ed z\u00e1kazn\u00edk ru\u010dn\u011b vyplnit, jsou p\u0159ihla\u0161ovac\u00ed \u00fadaje do internetov\u00e9ho bankovnictv\u00ed a ov\u011b\u0159ovac\u00ed k\u00f3d, kter\u00fd banky standardn\u011b zas\u00edlaj\u00ed p\u0159es SMS na mobiln\u00ed telefon.<\/p>\n

Informaci o proveden\u00e9 platb\u011b z\u00edsk\u00e1 v\u00e1\u0161 e-shop prakticky okam\u017eit\u011b, a tak m\u016f\u017eete zbo\u017e\u00ed rychle p\u0159edat k doru\u010den\u00ed. Spokojen\u011bj\u0161\u00ed jste vy i z\u00e1kazn\u00edk.<\/p>\n

Online bankovn\u00ed p\u0159evody dnes nab\u00edz\u00ed v\u011bt\u0161ina z nejv\u011bt\u0161\u00edch dom\u00e1c\u00edch bank. Ka\u017ed\u00e1 banka p\u0159i\u0159adila platb\u011b sv\u00e9 jm\u00e9no a logo. Online bankovn\u00ed p\u0159evod \u010cesk\u00e9 spo\u0159itelny se naz\u00fdv\u00e1 Platba 24. MojePlatba je n\u00e1zev pro bankovn\u00ed tla\u010d\u00edtko Komer\u010dn\u00ed banky a Raiffeisenbank pou\u017e\u00edv\u00e1 n\u00e1zev eKonto.<\/p>\n

Abyste nemuseli integrovat tla\u010d\u00edtko od ka\u017ed\u00e9 banky zvl\u00e1\u0161\u0165, m\u016f\u017eete vyu\u017e\u00edt slu\u017eby platebn\u00edch bran<\/a>, kter\u00e9 nab\u00edz\u00ed online bankovn\u00ed p\u0159evody v\u00edce bank v r\u00e1mci jedn\u00e9 integrace.<\/p>\n

Snad jedinou nev\u00fdhodou online bankovn\u00edho p\u0159evodu je, \u017ee ne v\u0161echny banky maj\u00ed internetov\u00e1 bankovnictv\u00ed p\u0159ipraven\u00e1 pro p\u0159ihl\u00e1\u0161en\u00ed z mobiln\u00edch telefon\u016f, co\u017e neprosp\u00edv\u00e1 n\u00e1kup\u016fm p\u0159es tablety a telefony.<\/p>\n

Online platba kartou<\/h3>\n

\"Online<\/a>P\u016fvab p\u0159i placen\u00ed kartou spo\u010d\u00edv\u00e1 v jednoduchosti. Sta\u010d\u00ed m\u00edt u sebe kartu a mobiln\u00ed telefon a pak u\u017e jen um\u011bt \u010d\u00edst a ps\u00e1t.<\/p>\n

Mo\u017en\u00e1 proto pat\u0159\u00ed online platby kartami ve sv\u011bt\u011b mezi v\u016fbec nejobl\u00edben\u011bj\u0161\u00ed platebn\u00ed metody na internetu<\/a> a jejich obliba roste<\/a> i v \u010cesku, a to hlavn\u011b mezi mlad\u00fdmi lidmi<\/a>.<\/p>\n

Oproti online bankovn\u00edmu p\u0159evodu p\u0159es bankovn\u00ed tla\u010d\u00edtko je platba kartou na e-shopu p\u0159ece jen o n\u011bco slo\u017eit\u011bj\u0161\u00ed. Z\u00e1kazn\u00edk mus\u00ed p\u0159i placen\u00ed spr\u00e1vn\u011b opsat 16m\u00edstn\u00e9 \u010d\u00edslo karty, datum vypr\u0161en\u00ed platnosti karty a 3m\u00edstn\u00fd k\u00f3d z rubu karty.<\/p>\n

Na druh\u00e9 stran\u011b platebn\u00ed br\u00e1ny si dnes um\u00ed \u00fadaje z karet zapamatovat, tak\u017ee probl\u00e9m s opisov\u00e1n\u00edm odpad\u00e1 a placen\u00ed je pro z\u00e1kazn\u00edky v\u00fdrazn\u011b pohodln\u011bj\u0161\u00ed. Dal\u0161\u00ed v\u00fdhodou je, \u017ee stejn\u011b jako u online bankovn\u00edho p\u0159evodu, z\u00edsk\u00e1 e-shop informaci o platb\u011b kr\u00e1tce po zaplacen\u00ed, co\u017e v\u00fdrazn\u011b zkracuje doru\u010dovac\u00ed dobu.<\/p>\n

Velk\u00fd posun nastal i z pohledu bezpe\u010dnosti. V\u011bt\u0161ina bank dnes vyd\u00e1v\u00e1 platebn\u00ed karty, na kter\u00fdch jsou nastaveny limity pro platby na internetu. Karty jsou nav\u00edc v r\u00e1mci technologie 3D Secure sp\u00e1rov\u00e1ny s telefonn\u00edm \u010d\u00edslem jejich majitele. Ten platbu potvrd\u00ed jednor\u00e1zov\u00fdm k\u00f3dem, kter\u00fd mu p\u0159i placen\u00ed doraz\u00ed formou SMS do telefonu, tak\u017ee nehroz\u00ed riziko zneu\u017eit\u00ed karty v p\u0159\u00edpad\u011b jej\u00ed ztr\u00e1ty nebo odcizen\u00ed.<\/p>\n

Nasazen\u00ed platby kartou na v\u00e1\u0161 e-shop v\u00e1s u v\u011bt\u0161iny platebn\u00edch bran nebude nic st\u00e1t. Poplatky za jednotliv\u00e9 transakce maj\u00ed br\u00e1ny nastaveny podle objemu plateb, kter\u00e9 na kart\u00e1ch realizujete. V\u00fdchoz\u00ed cena za\u010d\u00edn\u00e1 okolo 2 % z objemu platby plus fixn\u00ed poplatek v \u0159\u00e1du jednotek korun za transakci.<\/p>\n

Bankovn\u00ed p\u0159\u00edkaz<\/h3>\n

\"Bankovn\u00ed<\/a>Kdyby hipste\u0159i vyhla\u0161ovali anketu o nejv\u00edc cool platebn\u00ed metodu na internetu, na bankovn\u00ed p\u0159\u00edkaz by si asi vsadil m\u00e1lokdo. Pokud by se ale po\u0159\u00e1dala sout\u011b\u017e, jak\u00e9 kdo zn\u00e1 platebn\u00ed metody, bankovn\u00ed p\u0159\u00edkaz by ur\u010dit\u011b pat\u0159il mezi nej\u010dast\u011bji zmi\u0148ovan\u00e9.<\/p>\n

Z\u00e1kazn\u00edci zkr\u00e1tka placen\u00ed p\u0159es bankovn\u00ed p\u0159\u00edkaz znaj\u00ed a jsou na n\u011bj zvykl\u00ed. Ne nadarmo je bankovn\u00ed p\u0159\u00edkaz prvn\u00ed mo\u017enost\u00ed ze v\u0161ech, kter\u00e9 Alza.cz p\u0159i placen\u00ed sv\u00fdm z\u00e1kazn\u00edk\u016fm nab\u00edz\u00ed.<\/p>\n

Rozchodit bankovn\u00ed p\u0159\u00edkaz na e-shopu nen\u00ed \u017e\u00e1dn\u00e1 v\u011bda. Sta\u010d\u00ed propisovat \u010d\u00edsla objedn\u00e1vek do automatick\u00fdch e-mailov\u00fdch \u0161ablon. Z\u00e1kazn\u00edk objedn\u00e1 a na e-mail mu doraz\u00ed informace k proveden\u00ed platby.<\/p>\n

Hor\u0161\u00ed u\u017e je to s t\u00edm, aby z\u00e1kazn\u00edk skute\u010dn\u011b zaplatil. Na rozmy\u0161len\u00ed a odstoupen\u00ed od obchodu m\u00e1 \u010dasu habad\u011bj. U platebn\u00edho p\u0159\u00edkazu proto po\u010d\u00edtejte s vy\u0161\u0161\u00edm pod\u00edlem nezaplacen\u00fdch objedn\u00e1vek. A to nen\u00ed nic p\u0159\u00edjemn\u00e9ho jak z pohledu cash flow tak z pohledu \u0159\u00edzen\u00ed z\u00e1sob.<\/p>\n

Dal\u0161\u00ed nev\u00fdhodou je \u0161ponov\u00e1n\u00ed dodac\u00ed doby. Kv\u016fli prodlev\u00e1m mezi n\u00e1kupem a placen\u00edm, placen\u00edm a p\u0159ips\u00e1n\u00edm pen\u011bz na \u00fa\u010det a odesl\u00e1n\u00edm zbo\u017e\u00ed a jeho doru\u010den\u00edm, se n\u00e1kup m\u016f\u017ee prot\u00e1hnout i na t\u00fddny. Op\u011bt nic moc pro e-shop i z\u00e1kazn\u00edka.<\/p>\n

Elektronick\u00e1 pen\u011b\u017eenka<\/h3>\n

\"E-pen\u011b\u017eenky\"<\/a>PayPayl, GoPay nebo Skrill. Zn\u00e1te je? Jde o takzvan\u00e9 elektronick\u00e9 pen\u011b\u017eenky, kter\u00e9 umo\u017e\u0148uj\u00ed rychl\u00fd p\u0159esun pen\u011bz kamkoli, kdykoli – i na v\u00e1\u0161 \u00fa\u010det za zbo\u017e\u00ed z va\u0161eho e-shopu.<\/p>\n

Funguje to snadno. Z\u00e1kazn\u00edk po\u0161le pen\u00edze na \u00fa\u010det ve sv\u00e9 e-pen\u011b\u017eence a p\u0159es n\u00ed potom plat\u00ed na e-shopech, kter\u00e9 platby z dan\u00e9 pen\u011b\u017eenky p\u0159ij\u00edmaj\u00ed. V\u00fdhodou je rychlost platby – prob\u00edh\u00e1 okam\u017eit\u011b a tak\u00e9 jej\u00ed jednoduchost.<\/p>\n

Z\u00e1kazn\u00edk se nemus\u00ed p\u0159ihla\u0161ovat do bankovnictv\u00ed, ani vypl\u0148ovat karetn\u00ed nebo platebn\u00ed \u00fadaje. Platbu sta\u010d\u00ed potvrdit ov\u011b\u0159ovac\u00edm k\u00f3dem, kter\u00fd doraz\u00ed formou SMS na mobil z\u00e1kazn\u00edka.<\/p>\n

Nev\u00fdhodou e-pen\u011b\u017eenek je, \u017ee je p\u0159es v\u0161echny v\u00fdhody vyu\u017e\u00edv\u00e1 mal\u00e9 mno\u017estv\u00ed z\u00e1kazn\u00edk\u016f i e-shop\u016f. To se ale m\u016f\u017ee vzhledem k jednoduchosti a rychlosti placen\u00ed snadno zm\u011bnit.<\/p>\n

Z\u00e1v\u011br<\/h3>\n

Jak\u00e9 platebn\u00ed metody pou\u017e\u00edv\u00e1te na va\u0161em e-shopu vy? Pi\u0161te do koment\u00e1\u0159\u016f va\u0161e zku\u0161enosti.<\/p>\n","protected":false},"excerpt":{"rendered":"

Existuj\u00ed des\u00edtky zp\u016fsob\u016f, jak p\u0159ij\u00edmat platby na internetu. Platit za zbo\u017e\u00ed i slu\u017eby se d\u00e1 hotovost\u00ed, kartou, bitcoinem, SMSkou a dokonce i starou dobrou slo\u017eenkou. Jak ale v z\u00e1plav\u011b platebn\u00edch metod vybrat ty, kter\u00e9 z\u00e1kazn\u00edk\u016fm usnadn\u00ed placen\u00ed a pomohou jim dokon\u010dit ka\u017edou objedn\u00e1vku?<\/p>\n","protected":false},"author":8,"featured_media":1393,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"coauthors":[13],"class_list":["post-1250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-online-podnikani"],"acf":[],"yoast_head":"\n5 platebn\u00edch metod, kter\u00e9 vylep\u0161\u00ed placen\u00ed na ka\u017ed\u00e9m e-shopu | GoPay blog<\/title>\n<meta name=\"description\" content=\"\u0158e\u0161\u00edte, jak\u00e9 platebn\u00ed metody nab\u00eddnout na va\u0161em e-shopu? 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