{"id":12413,"date":"2024-01-25T09:37:34","date_gmt":"2024-01-25T08:37:34","guid":{"rendered":"https:\/\/www.gopay.com\/blog\/?p=12413"},"modified":"2024-01-25T09:37:36","modified_gmt":"2024-01-25T08:37:36","slug":"povanocni-obdobi-je-plne-obchodnich-prilezitosti-vytezte-z-nich-maximum","status":"publish","type":"post","link":"https:\/\/www.gopay.com\/blog\/povanocni-obdobi-je-plne-obchodnich-prilezitosti-vytezte-z-nich-maximum\/","title":{"rendered":"Pov\u00e1no\u010dn\u00ed obdob\u00ed je pln\u00e9 obchodn\u00edch p\u0159\u00edle\u017eitost\u00ed \u2013 vyt\u011b\u017ete z nich maximum!"},"content":{"rendered":"\n

Rok 2023 byl pro spoustu e-shop\u016f n\u00e1ro\u010dn\u00fd. Vlivem rostouc\u00edch cen na ka\u017ed\u00e9m rohu se n\u011bkter\u00e9 z nich dr\u017eely zkr\u00e1tka a vy\u010dk\u00e1valy na lep\u0161\u00ed obdob\u00ed, jin\u00e9 v\u0161ak vyu\u017eily krizi ke sv\u00e9mu dobru. S tou spr\u00e1vnou strategi\u00ed je toti\u017e i b\u011bhem n\u00ed mo\u017en\u00e9 prosperovat. <\/strong>A\u0165 u\u017e je va\u0161e situace jak\u00e1koliv, nov\u00fd rok p\u0159in\u00e1\u0161\u00ed mnoho p\u0159\u00edle\u017eitost\u00ed, kter\u00e9 v\u00e1m mohou p\u0159in\u00e9st obrovsk\u00fd r\u016fst, ale tak\u00e9 dosa\u017een\u00ed va\u0161ich obchodn\u00edch sn\u016f.<\/p>\n\n\n\n

I kdy\u017e to m\u016f\u017ee p\u016fsobit naopak, \u0159ada z\u00e1kazn\u00edk\u016f je i v pov\u00e1no\u010dn\u00edm obdob\u00ed ochotna nakupovat \u2013 vyhled\u00e1vaj\u00ed toti\u017e pov\u00e1no\u010dn\u00ed v\u00fdprodeje. O t\u011bch si v \u010dl\u00e1nku popov\u00edd\u00e1me, a p\u0159id\u00e1me i n\u011bkolik tip\u016f, jak pracovat s va\u0161\u00edm skladem a hlavn\u011b inovovat, co\u017e je pro \u00fasp\u011bch v dne\u0161n\u00edm vysoce konkuren\u010dn\u00edm prost\u0159ed\u00ed naprostou nutnost\u00ed.<\/p>\n\n\n\n

Obdob\u00ed kolem nov\u00e9ho roku nen\u00ed mrtv\u00e9, ve skute\u010dnosti m\u00e1 obrovsk\u00fd potenci\u00e1l. <\/strong>Jestli\u017ee si zachov\u00e1te otev\u0159enou mysl a propracujete va\u0161i strategii, i vy z n\u011bj m\u016f\u017eete vyt\u011b\u017eit maximum. Rok 2024 pak pro v\u00e1s m\u016f\u017ee znamenat \u00e9ru, kdy roz\u0161\u00ed\u0159\u00edte pov\u011bdom\u00ed o va\u0161\u00ed zna\u010dce, oslov\u00edte nov\u00e9 z\u00e1kazn\u00edky a tak\u00e9 ve va\u0161\u00ed pr\u00e1ci najdete mnohem v\u00edce radosti ne\u017e kdy d\u0159\u00edve.<\/p>\n\n\n\n\n\n\n\n

Pov\u00e1no\u010dn\u00ed v\u00fdprodeje \u2013 alfa omega efektivn\u00edch novoro\u010dn\u00edch strategi\u00ed<\/h2>\n\n\n\n

Jako v\u011bt\u0161ina e-shop\u016f se nyn\u00ed mo\u017en\u00e1 pot\u00fdk\u00e1te s \u00fatlumem va\u0161ich prodej\u016f. Aby se po va\u0161ich skladov\u00fdch z\u00e1sob\u00e1ch za\u010dalo op\u011bt pr\u00e1\u0161it, je v prvn\u00ed \u0159ad\u011b pot\u0159eba pochopit aktu\u00e1ln\u00ed n\u00e1kupn\u00ed chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f.<\/strong><\/p>\n\n\n\n

Lid\u00e9 nyn\u00ed aktivn\u011b vyhled\u00e1vaj\u00ed slevy a produkty, kter\u00e9 by si mohli koupit za pen\u00edze, je\u017e na\u0161li v ob\u00e1lce pod v\u00e1no\u010dn\u00edm stromkem. Jde tedy o skv\u011bl\u00e9 obdob\u00ed pro c\u00edlen\u00e9 kampan\u011b a akce na va\u0161e bestsellery.<\/p>\n\n\n\n

B\u011bhem V\u00e1noc va\u0161e marketingov\u00e1 komunikace pravd\u011bpodobn\u011b jela na pln\u00e9 obr\u00e1tky, nicm\u00e9n\u011b ani nyn\u00ed by nem\u011bla v\u00fdrazn\u011b zpomalit. Propagace pomoc\u00ed e-mailov\u00e9ho marketingu \u010di soci\u00e1ln\u00edch s\u00edt\u00ed a tvorba personalizovan\u00fdch doporu\u010den\u00ed by i nyn\u00ed m\u011bla hr\u00e1t prim. Abyste si tyto \u010dinnosti usnadnili, nebojte se vyu\u017e\u00edt s\u00edly um\u011bl\u00e9 inteligence, kter\u00e1 je st\u00e1le relevantn\u011bj\u0161\u00ed.<\/p>\n\n\n\n

Pus\u0165te se do tvorby v\u00fdhodn\u00fdch bal\u00ed\u010dk\u016f, slev na dal\u0161\u00ed n\u00e1kupy nebo kup\u00f3n\u016f. <\/strong>I d\u00edky t\u011bmto strategi\u00edm m\u016f\u017eete nal\u00e1kat nov\u00e9 z\u00e1kazn\u00edky, kte\u0159\u00ed mohou p\u0159edstavovat solidn\u00ed finan\u010dn\u00ed injekci pro v\u00e1\u0161 e-shop. A nejlep\u0161\u00ed na tom je, \u017ee pokud s va\u0161\u00edm e-shopem budou spokojeni, r\u00e1di se o svou zku\u0161enost pod\u011bl\u00ed s druh\u00fdmi v r\u00e1mci u\u017eivatelsk\u00fdch recenz\u00ed nebo osobn\u00edch doporu\u010den\u00ed. <\/p>\n\n\n\n

Prvn\u00ed t\u00fddny roku by tak\u00e9 m\u011bly prob\u00edhat ve znamen\u00ed doz\u00e1sobov\u00e1n\u00ed. Vlivem klidn\u011bj\u0161\u00edho obdob\u00ed se do n\u011bj \u0159ad\u011b e-shop\u016f nechce, proto na n\u00e1kup zbo\u017e\u00ed mnohdy vol\u00ed chytr\u00e9 financov\u00e1n\u00ed od Lemonero<\/a>. Naskladn\u011bn\u00ed by se v\u0161ak m\u011blo odr\u00e1\u017eet od dat \u2013 zam\u011b\u0159te se tedy hlavn\u011b na produkty, kter\u00e9 jdou na dra\u010dku i te\u010f. To m\u00e9n\u011b obl\u00edben\u00e9 naskladn\u011bte samoz\u0159ejm\u011b tak\u00e9, ale um\u00edr\u0148ujte se s n\u00edm.<\/strong><\/p>\n\n\n\n

A pokud chcete z pov\u00e1no\u010dn\u00edch v\u00fdprodej\u016f vyt\u011b\u017eit opravdu maximum, zva\u017ete p\u0159id\u00e1v\u00e1n\u00ed mal\u00fdch d\u00e1rk\u016f do ka\u017ed\u00e9 z\u00e1silky. I mal\u00e1 laskavost m\u016f\u017ee v\u00fdrazn\u011b podpo\u0159it z\u00e1kaznickou spokojenost, a tedy zv\u00fd\u0161it \u0161anci, \u017ee prob\u011bhne opakovan\u00fd n\u00e1kup.<\/p>\n\n\n\n

Dejte energii budov\u00e1n\u00ed va\u0161ich obchodn\u00edch vztah\u016f<\/h2>\n\n\n\n

V\u00e1no\u010dn\u00ed sez\u00f3na nen\u00ed chaotick\u00e1 pouze pro eshopisty, ale tak\u00e9 dodavatele. I ti mohou ud\u011blat chybu, a tak v p\u0159edv\u00e1no\u010dn\u00edm obdob\u00ed naskladnit\/vyrobit nedostatek zbo\u017e\u00ed. <\/strong>V nov\u00e9m roce u\u017e je v\u0161ak v\u011bt\u0161ina z nich zp\u011bt v akci \u2013 p\u0159ipravena na odb\u011br nov\u00fdch kus\u016f produkt\u016f.<\/p>\n\n\n\n

Zrovna nyn\u00ed \u0159ada z nich nab\u00edz\u00ed mno\u017estevn\u00ed slevy, kter\u00fdch je rozumn\u00e9 vyu\u017e\u00edt. A pokud zrovna v\u00e1\u0161 dodavatel slevy nenab\u00edz\u00ed, jste v ide\u00e1ln\u00ed pozici na vyjedn\u00e1van\u00ed. I on chce toti\u017e do nov\u00e9ho roku vkro\u010dit tou spr\u00e1vnou nohou, a tedy maximalizovat odb\u011br.<\/p>\n\n\n\n

Nezapom\u00ednejte v\u0161ak tak\u00e9 na budov\u00e1n\u00ed va\u0161ich obchodn\u00edch vztah\u016f. V takov\u00e9m p\u0159\u00edpad\u011b toti\u017e va\u0161i dodavatel\u00e9 mohou odbavovat va\u0161e popt\u00e1vky prioritn\u011b. <\/strong>Pamatujte, \u017ee v r\u00e1mci jedn\u00e1n\u00ed v\u017edy nejd\u00e1l zajdete s up\u0159\u00edmnost\u00ed, nic nezatajujte a vysv\u011btlete, pro\u010d mno\u017estevn\u00ed slevy zrovna nyn\u00ed pot\u0159ebujete.<\/p>\n\n\n\n

\n
Chci zafinancovat n\u00e1kup zbo\u017e\u00ed od dodavatele<\/a><\/div>\n<\/div>\n\n\n\n

<\/p>\n\n\n\n

Co takhle roz\u0161\u00ed\u0159it portfolio?<\/h2>\n\n\n\n

Nov\u00fd rok znamen\u00e1 novou p\u0159\u00edle\u017eitost, a to t\u0159eba tak\u00e9 v r\u00e1mci roz\u0161\u00ed\u0159en\u00ed va\u0161ich produktov\u00fdch \u0159ad. Pokud v\u00e1\u0161 st\u00e1vaj\u00edc\u00ed dodavatel nab\u00edz\u00ed v\u00edce produkt\u016f, ne\u017e aktu\u00e1ln\u011b nab\u00edz\u00edte, prove\u010fte anal\u00fdzu, zda by nemohly m\u00edt u va\u0161ich z\u00e1kazn\u00edk\u016f \u00fasp\u011bch. <\/strong>Tak\u00e9 se m\u016f\u017eete pod\u00edvat po \u00fapln\u011b nov\u00fdch konex\u00edch. Nejen\u017ee m\u016f\u017eete d\u00edky novink\u00e1m v sortimentu oslovit nov\u00e9 z\u00e1kazn\u00edky, ale tak\u00e9 pot\u011b\u0161it ty st\u00e1vaj\u00edc\u00ed.<\/p>\n\n\n\n

Nikdy se v\u0161ak do roz\u0161\u00ed\u0159en\u00ed nepou\u0161t\u011bjte v p\u0159\u00edpad\u011b, \u017ee nem\u00e1te d\u016fkladn\u011b provedenou anal\u00fdzu tr\u017en\u00edch trend\u016f a zp\u011btn\u00e9 vazby. Mohli byste tak toti\u017e p\u0159ij\u00edt o finan\u010dn\u00ed prost\u0159edky v nemal\u00e9m objemu. <\/strong>A takov\u00fd start roku byste ur\u010dit\u011b necht\u011bli.<\/p>\n\n\n\n

Nebojte se inovovat<\/h2>\n\n\n\n

D\u011blat v\u011bci stejn\u00fdm zp\u016fsobem, ale o\u010dek\u00e1vat jin\u00fd v\u00fdsledek, je definic\u00ed \u0161\u00edlenstv\u00ed. Obzvl\u00e1\u0161t\u011b v dynamick\u00e9m e-commerce sv\u011bt\u011b je pot\u0159eba neust\u00e1le inovovat \u2013 a rok 2024 nebude jin\u00fd. <\/strong><\/p>\n\n\n\n

Prvn\u00ed t\u00fddny roku vyu\u017eijte ke zhodnocov\u00e1n\u00ed a pl\u00e1nov\u00e1n\u00ed va\u0161ich budouc\u00edch investic. Ty se mohou t\u00fdkat \u010dehokoliv, na co u\u017e m\u00e1te n\u011bjakou dobu z\u00e1lusk. Zat\u00edmco n\u011bkdo uva\u017euje nad expanz\u00ed vozov\u00e9ho parku, jin\u00fd se kouk\u00e1 po pokro\u010dil\u00fdch v\u00fdrobn\u00edch stroj\u00edch nebo ji\u017e zm\u00edn\u011bn\u00e9m roz\u0161\u00ed\u0159en\u00ed sortimentu. Nezapom\u00ednejte v\u0161ak na d\u016fkladn\u00e9 propo\u010d\u00edt\u00e1n\u00ed ROI<\/a>.<\/p>\n\n\n\n

Realizace takto markantn\u00edch krok\u016f se \u010dasto odkl\u00e1d\u00e1 kv\u016fli nedostatku prost\u0159edk\u016f. D\u00edky Lemonero v\u0161ak m\u016f\u017eete z\u00edskat vysoce dostupn\u00e9 financov\u00e1n\u00ed tvo\u0159en\u00e9 na m\u00edru e-shop\u016fm a jejich rozvoji. <\/strong>Nemus\u00edte tedy vlivem investic naru\u0161ovat sv\u00e9 cash flow. D\u00edky \u00fav\u011bru od Lemonero si m\u016f\u017eete za\u010d\u00edt plnit v\u0161echny obchodn\u00ed sny, kter\u00e9 a\u017e doposud z\u016fst\u00e1valy le\u017eet ladem.<\/p>\n\n\n\n

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Chci z\u00edskat prost\u0159edky na inovaci<\/a><\/div>\n<\/div>\n\n\n\n

<\/p>\n\n\n\n

Pro n\u011bkter\u00e9 e-shopy je pak na m\u00edst\u011b tak\u00e9 otev\u0159en\u00ed kamenn\u00e9 pobo\u010dky. Nemyslete si, \u017ee jim odzvonilo. <\/strong>\u0158ada z\u00e1kazn\u00edk\u016f je st\u00e1le preferuje oproti e-shop\u016fm. Nab\u00edz\u00ed toti\u017e jedine\u010dn\u00fd z\u00e1\u017eitek, kdy si zbo\u017e\u00ed mohou fyzicky ozkou\u0161et. Je\u0161t\u011b p\u0159ed n\u011bkolika lety n\u011bkte\u0159\u00ed marketingov\u00ed specialist\u00e9 p\u0159edpokl\u00e1dali, \u017ee fyzick\u00e9 prodejny naprosto zaniknou. To v\u0161ak pravd\u011bpodobn\u011b v\u016fbec nenastane, proto\u017ee lid\u00e9 za\u010d\u00ednaj\u00ed b\u00fdt internetov\u00fdm sv\u011btem p\u0159ehlceni, a tak je pro n\u011b n\u00e1v\u0161t\u011bva pobo\u010dky p\u0159\u00edjemn\u00fdm zpest\u0159en\u00edm.<\/p>\n\n\n\n

Pakli\u017ee budete provozovat jak e-shop, tak kamenn\u00fd obchod, z\u00edsk\u00e1te v\u00edce prodejn\u00edch kan\u00e1l\u016f, co\u017e je nezpochybiteln\u00e1 v\u00fdhoda.<\/strong><\/p>\n\n\n\n

Nenechte se zm\u00e1st \u2013 pov\u00e1no\u010dn\u00ed obdob\u00ed nen\u00ed mrtv\u00e9. Pouze se m\u011bn\u00ed z\u00e1kaznick\u00e9 chov\u00e1n\u00ed. Ka\u017ed\u00e1 sez\u00f3na disponuje sv\u00fdmi p\u0159\u00edle\u017eitostmi a ten, kdo z nich vyt\u011b\u017e\u00ed maximum, vyhr\u00e1v\u00e1.<\/p>\n\n\n\n

Prod\u00e1v\u00e1te toho nyn\u00ed mnohem m\u00e9n\u011b? Posvi\u0165te si na va\u0161i marketingovou strategii, kter\u00e1 s nejvy\u0161\u0161\u00ed pravd\u011bpodobnost\u00ed neodpov\u00edd\u00e1 aktu\u00e1ln\u00ed dob\u011b. Je na m\u00edst\u011b inspirovat se t\u00edm, co v\u00e1m fungovalo historicky, ale nikdy nedopus\u0165te, abyste zkostnat\u011bli. Na e-commerce poli byste si m\u011bli neust\u00e1le roz\u0161i\u0159ovat obzory \u2013 jedin\u011b tak vyniknete na trhu, kter\u00fd se konkurenc\u00ed jen hem\u017e\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"

Rok 2023 byl pro spoustu e-shop\u016f n\u00e1ro\u010dn\u00fd. Vlivem rostouc\u00edch cen na ka\u017ed\u00e9m rohu se n\u011bkter\u00e9 z nich dr\u017eely zkr\u00e1tka a vy\u010dk\u00e1valy na lep\u0161\u00ed obdob\u00ed, jin\u00e9 v\u0161ak vyu\u017eily krizi ke sv\u00e9mu dobru. S tou spr\u00e1vnou strategi\u00ed je toti\u017e i b\u011bhem n\u00ed mo\u017en\u00e9 prosperovat. A\u0165 u\u017e je va\u0161e situace jak\u00e1koliv, nov\u00fd rok p\u0159in\u00e1\u0161\u00ed mnoho p\u0159\u00edle\u017eitost\u00ed, kter\u00e9 v\u00e1m\u010c\u00edst d\u00e1le<\/a><\/p>\n","protected":false},"author":27,"featured_media":12420,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"coauthors":[51],"class_list":["post-12413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-online-podnikani"],"acf":[],"yoast_head":"\nPov\u00e1no\u010dn\u00ed obdob\u00ed je pln\u00e9 obchodn\u00edch p\u0159\u00edle\u017eitost\u00ed \u2013 vyt\u011b\u017ete z nich maximum! | GoPay blog<\/title>\n<meta name=\"description\" content=\"P\u0159ipad\u00e1 v\u00e1m, \u017ee je b\u011bhem pov\u00e1no\u010dn\u00edho obdob\u00ed mrtvo? Nemus\u00ed b\u00fdt, je v\u0161ak zapot\u0159eb\u00ed spr\u00e1vn\u011b oslovovat z\u00e1kazn\u00edky, pracovat se sv\u00fdm skladem a inovovat. Jak na to?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gopay.com\/blog\/povanocni-obdobi-je-plne-obchodnich-prilezitosti-vytezte-z-nich-maximum\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pov\u00e1no\u010dn\u00ed obdob\u00ed je pln\u00e9 obchodn\u00edch p\u0159\u00edle\u017eitost\u00ed \u2013 vyt\u011b\u017ete z nich maximum!\" \/>\n<meta property=\"og:description\" content=\"P\u0159ipad\u00e1 v\u00e1m, \u017ee je b\u011bhem pov\u00e1no\u010dn\u00edho obdob\u00ed mrtvo? Nemus\u00ed b\u00fdt, je v\u0161ak zapot\u0159eb\u00ed spr\u00e1vn\u011b oslovovat z\u00e1kazn\u00edky, pracovat se sv\u00fdm skladem a inovovat. 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