{"id":12130,"date":"2024-01-08T09:44:11","date_gmt":"2024-01-08T08:44:11","guid":{"rendered":"https:\/\/www.gopay.com\/blog\/?p=12130"},"modified":"2024-01-10T08:47:03","modified_gmt":"2024-01-10T07:47:03","slug":"jaky-byl-rok-2023-v-gopay","status":"publish","type":"post","link":"https:\/\/www.gopay.com\/blog\/jaky-byl-rok-2023-v-gopay\/","title":{"rendered":"Jak\u00fd byl rok 2023 v GoPay?"},"content":{"rendered":"\n

Nov\u00fd rok se rozjel na pln\u00e9 obr\u00e1tky a v GoPay se chyst\u00e1me na dal\u0161\u00ed etapu na\u0161\u00ed cesty. S t\u00edm p\u0159i\u0161el i \u010das zhodnotit, co jsme v uplynul\u00e9m roce dok\u00e1zali.<\/p>\n\n\n\n

Co nov\u00e9ho jsme v GoPay za\u017eili a jak\u00e9 kl\u00ed\u010dov\u00e9 ud\u00e1losti n\u00e1m minul\u00fd rok p\u0159inesl? P\u0159e\u010dt\u011bte si shrnut\u00ed roku 2023 v GoPay a nahl\u00e9dn\u011bte do na\u0161eho z\u00e1kulis\u00ed!<\/p>\n\n\n\n

Rok 2023 v \u010d\u00edslech<\/h2>\n\n\n\n

I v roce 2023 GoPay rostl. Dokonce o n\u011bco v\u00edce, ne\u017e v p\u0159edchoz\u00edch letech. <\/p>\n\n\n\n

Jedn\u00edm z vrchol\u016f bylo dosa\u017een\u00ed nov\u00e9ho miln\u00edku v po\u010dtu transakc\u00ed prost\u0159ednictv\u00edm GoPay platebn\u00ed br\u00e1ny. Na\u0161e platforma zpracovala 64 656 663 plateb, co\u017e p\u0159edstavuje r\u016fst o 54 % oproti p\u0159edchoz\u00edmu roku.<\/p>\n\n\n\n

Trendy v online placen\u00ed<\/h2>\n\n\n\n

Co bylo trendy v online placen\u00ed? Zkr\u00e1cen\u011b – mega jednoduch\u00e9 placen\u00ed.<\/p>\n\n\n\n

Z\u00e1kazn\u00edci \u017eenou platby z elektronick\u00fdch pen\u011b\u017eenek Apple Pay a Google Pay vp\u0159ed. Oproti ru\u010dn\u00edmu zad\u00e1n\u00ed karty dos\u00e1hly elektronick\u00e9 pen\u011b\u017eenky meziro\u010dn\u00edho r\u016fstu plateb o 5 %. <\/p>\n\n\n\n

Naplnila se tak na\u0161e \u00fanorov\u00e1 p\u0159edpov\u011b\u010f pro rok 2023 – Budoucnost online placen\u00ed je tady! Jak bude vypadat platba kartou v roce 2023?<\/a><\/p>\n\n\n\n

Ru\u010dn\u00edmu a \u00famorn\u00e9mu p\u0159e\u0165uk\u00e1v\u00e1n\u00ed \u00fadaj\u016f z platebn\u00edch karet zvon\u00ed um\u00edr\u00e1\u010dek. Z\u00e1kazn\u00edci cht\u011bj\u00ed platit rychle, jednodu\u0161e, na jedno kliknut\u00ed. I letos vst\u0159\u00edc tomuto trendu \u010dek\u00e1me \u00fabytek „ko\u017een\u00fdch pen\u011b\u017eenek“ ve prosp\u011bch elektronick\u00fdm. <\/p>\n\n\n\n

Novinky na br\u00e1n\u011b<\/h2>\n\n\n\n

Jak\u00e9 nov\u00e9 funkce a vylep\u0161en\u00ed na\u0161\u00ed GoPay br\u00e1ny jsme v roce 2023 stihli nasadit? Pod\u00edvejte se s n\u00e1mi na p\u0159ehled nejd\u016fle\u017eit\u011bj\u0161\u00edch novinek. <\/p>\n\n\n\n

Account updater – funkce roku 2023 <\/h3>\n\n\n\n

Revolu\u010dn\u00ed novinka, kter\u00e1 zachr\u00e1n\u00ed opakovan\u00e9 platby. To je Account updater, funkce, kterou jsme p\u0159edstavili lo\u0148sk\u00fd podzim.<\/p>\n\n\n\n

Jak Account Updater funguje? Automaticky aktualizuje \u00fadaje o platb\u00e1ch u opakovan\u00fdch plateb a tak\u00e9 u karet ulo\u017een\u00fdch v z\u00e1kaznick\u00e9m \u00fa\u010dtu (tzv. tokenizace) v p\u0159\u00edpad\u011b expirace karty nebo vyd\u00e1n\u00ed karty nov\u00e9. <\/p>\n\n\n\n

Od spu\u0161t\u011bn\u00ed funkce v \u0159\u00edjnu 2023 jsme ji\u017e aktualizovali t\u00e9m\u011b\u0159 1000 platebn\u00edch karet a zachr\u00e1nili platby v hodnot\u011b 75 000 CZK na 18 e-shopech.<\/p>\n\n\n\n

Zaujala v\u00e1s tato novinka? P\u0159e\u010dt\u011bte si detailn\u00ed popis i jak funkci z\u00edskat v \u010dl\u00e1nku zde<\/a>. <\/p>\n\n\n\n

GoPay Financov\u00e1n\u00ed pro slovensk\u00e9 obchodn\u00edky<\/h3>\n\n\n\n

Vychytan\u00e9 GoPay Financov\u00e1n\u00ed<\/a> jsme loni po \u00fasp\u011b\u0161n\u00e9m startu v tuzemsku spustili i pro slovensk\u00e9 obchodn\u00edky. <\/p>\n\n\n\n

V roce 2023 vyu\u017eilo GoPay Financov\u00e1n\u00ed p\u0159es 350 obchodn\u00edk\u016f z \u010ceska i Slovenska, kte\u0159\u00ed si p\u016fj\u010dili dohromady p\u0159es 100 milion\u016f korun. A proto m\u00e1me velkou radost, \u017ee jsme snadn\u00e9 a modern\u00ed financov\u00e1n\u00ed zp\u0159\u00edstupnili i pro slovensk\u00e9 obchodn\u00edky.<\/p>\n\n\n\n

Krom\u011b toho jsme loni GoPay Financov\u00e1n\u00ed zase o kus vytunili. Nov\u011b si d\u00e9lku spl\u00e1cen\u00ed nastav\u00edte dle sv\u00e9 pot\u0159eby na 3, 6, nebo 12 m\u011bs\u00edc\u016f. P\u016fj\u010dku tak\u00e9 m\u016f\u017eete nov\u011b splatit p\u0159ed\u010dasn\u011b a to zcela zdarma.<\/p>\n\n\n\n

Jak m\u016f\u017ee vyu\u017eit\u00ed GoPay Financov\u00e1n\u00ed vypadat v praxi? Inspirujte se p\u0159\u00edpadovou studi\u00ed<\/a> s e-shopem naturalprotein.cz.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Click to Pay pro slovensk\u00e9 z\u00e1kazn\u00edky<\/h3>\n\n\n\n

Do rozvoje produktu pro na\u0161e slovensk\u00e9 sousedy jsme se loni po\u0159\u00e1dn\u011b op\u0159eli. Dal\u0161\u00ed novinkou roku 2023 je spu\u0161t\u011bn\u00ed platebn\u00ed metody Click to Pay i pro slovensk\u00e9 z\u00e1kazn\u00edky. <\/p>\n\n\n\n

Click to Pay je elektronick\u00e1 pen\u011b\u017eenka, do kter\u00e9 si z\u00e1kazn\u00edk ulo\u017e\u00ed svoji platebn\u00ed kartu. S ulo\u017een\u00fdmi platebn\u00edmi kartami pak m\u016f\u017ee platit v e-shopech na jedno kliknut\u00ed bez p\u0159episov\u00e1n\u00ed \u00fadaj\u016f z platebn\u00ed karty.<\/p>\n\n\n\n

Je to skv\u011bl\u00e1 alternativa, pokud z\u00e1kazn\u00edk nechce vyu\u017e\u00edt Google a Apple Pay a ani ulo\u017een\u00ed platebn\u00ed karty na GoPay br\u00e1n\u011b, ale st\u00e1le si p\u0159eje zaplatit jednodu\u0161e a na jedno kliknut\u00ed.<\/p>\n\n\n\n

PSD2 p\u0159evody pro slovensk\u00e9 banky <\/h3>\n\n\n\n

A posledn\u00ed vylep\u0161en\u00ed, kter\u00e9 jsme v roce 2023 p\u0159inesli slovensk\u00fdm z\u00e1kazn\u00edk\u016fm, jsou PSD2 p\u0159evody pro slovensk\u00e9 banky. <\/p>\n\n\n\n

Nov\u011b mohou t\u00edmto typem zrychlen\u00e9ho bankovn\u00edho p\u0159evodu zaplatit i klienti slovensk\u00e9 \u010cSOB, Fio banky, Komer\u010dn\u00ed banky, mBank, Raiffeisenbank, Slovensk\u00e1 sporite\u013e\u0148a, Prima banka, Tatra banka, UniCredit Bank a V\u00daB.<\/p>\n\n\n\n

Roz\u0161\u00ed\u0159ilo se tak na\u0161e portfolio nab\u00eddky rychl\u00fdch bankovn\u00edch p\u0159evod\u016f. D\u00edky tomu si ka\u017ed\u00fd z\u00e1kazn\u00edk snadno vybere svoji obl\u00edbenou platebn\u00ed metodu.<\/p>\n\n\n\n

Zjednodu\u0161ili jsme placen\u00ed kartou<\/strong><\/strong><\/h3>\n\n\n\n

V \u00fasil\u00ed za co nejhlad\u0161\u00ed placen\u00ed kartou jsme pokra\u010dovali i letos. Nasadili jsme n\u011bkolik vylep\u0161en\u00ed, kter\u00e9 vylep\u0161uj\u00ed z\u00e1kaznick\u00fd z\u00e1\u017eitek z placen\u00ed.<\/p>\n\n\n\n

Jednou z novinek je mo\u017enost ulo\u017eit platebn\u00ed kartu p\u0159i placen\u00ed nejen do GoPay br\u00e1ny, ale i do Click to Pay pen\u011b\u017eenky. Z\u00e1rove\u0148 pokud ji\u017e z\u00e1kazn\u00edk m\u00e1 Click to Pay, platebn\u00ed br\u00e1na nov\u011b u\u017eivatele rozpozn\u00e1 a rovnou mu nab\u00eddne mo\u017enost zvolit n\u011bkterou z ulo\u017een\u00fdch platebn\u00edch karet. D\u00edky tomu z\u00e1kazn\u00edk zaplat\u00ed rychleji a pohodln\u011bji.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Nov\u00e9 integra\u010dn\u00ed moduly <\/h3>\n\n\n\n

Ani po integra\u010dn\u00ed str\u00e1nce jsme nezah\u00e1leli a p\u0159inesli integra\u010dn\u00ed moduly pro 3 e-shopov\u00e9 rozhran\u00ed – pro PrestaShop, WooCommerce a OpenCart.<\/p>\n\n\n\n

S nov\u00fdmi moduly si mohou u\u017eivatel\u00e9 t\u011bchto rozhran\u00ed snadno integrovat platebn\u00ed br\u00e1nu GoPay do sv\u00e9ho e-shopu bez slo\u017eit\u00e9ho programov\u00e1n\u00ed. Sta\u010d\u00ed si nainstalovat modul a spustit platebn\u00ed br\u00e1nu.<\/p>\n\n\n\n

V\u00e1no\u010dn\u00ed n\u00e1lada na platebn\u00ed br\u00e1n\u011b<\/h3>\n\n\n\n

A na konec jsme o V\u00e1noc\u00edch op\u011bt platebn\u00ed br\u00e1nu obl\u00e9kli do sv\u00e1te\u010dn\u00edho kab\u00e1tku.<\/p>\n\n\n\n

Oproti p\u0159ede\u0161l\u00e9 verzi jsme v\u00edce zv\u00fdraznili v\u00e1no\u010dn\u00ed prvky, aby z\u00e1kazn\u00edky po\u0159\u00e1dn\u011b naladily na sv\u00e1te\u010dn\u00ed atmosf\u00e9ru.
I nov\u00e1 v\u00e1no\u010dn\u00ed verze platebn\u00ed br\u00e1ny pro\u0161la n\u00e1ro\u010dn\u00fdm testov\u00e1n\u00edm, abychom m\u011bli jistotu, \u017ee snese opravdovou v\u00e1no\u010dn\u00ed n\u00e1kupn\u00ed hore\u010dku.<\/p>\n\n\n\n

V\u00e1no\u010dn\u00ed ozdobi\u010dky jsme tradi\u010dn\u011b ponechali na br\u00e1n\u011b a\u017e do sv\u00e1tku T\u0159\u00ed kr\u00e1l\u016f, kdy V\u00e1noce ofici\u00e1ln\u011b kon\u010d\u00ed. <\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Ud\u00e1losti roku<\/h2>\n\n\n\n

Rok 2023 n\u00e1m p\u0159inesl i n\u011bkolik v\u00fdznamn\u00fdch ud\u00e1lost\u00ed. Jak\u00e9 miln\u00edky byly nejv\u00fdrazn\u011bj\u0161\u00ed? <\/p>\n\n\n\n

GoPay z\u00edskal nov\u00e9ho CEO<\/h3>\n\n\n\n

Nejd\u016fle\u017eit\u011bj\u0161\u00ed zm\u011bna prob\u011bhla na vedouc\u00ed pozici, kdy ot\u011b\u017ee veden\u00ed GoPay p\u0159evzal Petr Van\u011bk. Do\u0161lo tak k prvn\u00ed velk\u00e9 zm\u011bn\u011b po cel\u00fdch 10 letech, kdy st\u00e1l v \u010dele GoPay Michal Babou\u010dek.<\/p>\n\n\n\n

Pod Michalov\u00fdm veden\u00edm jsme se za deset let vyhoupli ze start-upov\u00e9ho fintech projektu mezi p\u0159edn\u00ed poskytovatele on-line plateb, p\u0159ekonali hranici 18 000 obsluhovan\u00fdch obchodn\u00edk\u016f, v roce 2022 jsme zprocesovali rekordn\u00edch 40 mili\u00f3n\u016f plateb, z\u00edskali jsme certifik\u00e1t nejvy\u0161\u0161\u00ed \u00farovn\u011b bezpe\u010dnostn\u00edho standardu PCI DSS a licenci \u010cNB k poskytov\u00e1n\u00ed PSD2 slu\u017eeb.<\/p>\n\n\n\n

Michal skute\u010dn\u011b nasadil vysokou la\u0165ku a je nyn\u00ed na Petrovi hranice na\u0161eho v\u00fdvoje posouvat sm\u011brem vp\u0159ed. Ambice i energie mu k tomu skute\u010dn\u011b nechyb\u00ed.<\/p>\n\n\n\n

Jak\u00e1 je Petrovo historie v GoPay, jak\u00e9 m\u00e1 s GoPay ambice a kam si p\u0159eje spole\u010dnost posunout? P\u0159e\u010dt\u011bte si tiskovou zpr\u00e1vu<\/a> s p\u0159edstaven\u00edm nov\u00e9ho CEO.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Uspo\u0159\u00e1dali jsme prvn\u00ed GoPay Webin\u00e1\u0159<\/h3>\n\n\n\n

Loni jsme si tak\u00e9 st\u0159ihli jednu malou premi\u00e9ru a uspo\u0159\u00e1dali v\u016fbec prvn\u00ed GoPay webin\u00e1\u0159. A jeho \u00fasp\u011bch n\u00e1s skute\u010dn\u011b p\u0159ekvapil. <\/p>\n\n\n\n

Na on-line ud\u00e1lost dorazilo p\u0159es 70 \u00fa\u010dastn\u00edk\u016f ze 100 registrovan\u00fdch! <\/p>\n\n\n\n

Pokud v\u00e1m online setk\u00e1n\u00ed uteklo, m\u016f\u017eete si p\u0159ehr\u00e1t z\u00e1znam z webin\u00e1\u0159e<\/a>. <\/p>\n\n\n\n

I tento rok pl\u00e1nujeme webin\u00e1\u0159e po\u0159\u00e1dat – prvn\u00ed prob\u011bhne u\u017e 6. \u00fanora. Nenechte si novoro\u010dn\u00ed webin\u00e1\u0159 o trendech v placen\u00ed pro rok 2024 uj\u00edt! Registrovat se m\u016f\u017eete zde<\/strong><\/a>. <\/p>\n\n\n\n

Byli jsme na Reshoperu<\/h3>\n\n\n\n

I loni v kv\u011btnu jste n\u00e1s mohli potkat na e-commerce veletrhu Reshoper<\/a> a popov\u00eddat si o trendech v online placen\u00ed. <\/p>\n\n\n\n

D\u011bkujeme v\u0161em, kte\u0159\u00ed se za n\u00e1mi zastavili a t\u011b\u0161\u00edme se na dal\u0161\u00ed ro\u010dn\u00edky!<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Co n\u00e1s \u010dek\u00e1 v nov\u00e9m roce<\/h2>\n\n\n\n

I letos budeme tvrd\u011b makat, abychom GoPay platebn\u00ed br\u00e1nu i na\u0161e slu\u017eby maxim\u00e1ln\u011b vylep\u0161ili. <\/p>\n\n\n\n

Rok 2024 bude pln\u00fd novinek – pl\u00e1nujeme nap\u0159\u00edklad spustit dlouho o\u010dek\u00e1van\u00e9 odlo\u017een\u00e9 platby, online onboarding nov\u00fdch obchodn\u00edk\u016f, p\u0159edstav\u00edme zbrusu nov\u00e9 rozhran\u00ed obchodn\u00edho \u00fa\u010dtu s nov\u00fdmi funkcemi, offline bankovn\u00ed p\u0159evod pro Ma\u010farsko a Rumunsko a tak\u00e9 PSD2 platby Rumunsko.<\/p>\n\n\n\n

A to je teprve za\u010d\u00e1tek! Sledujte na\u0161i produktovou roadmapu<\/a>, aby v\u00e1m tenhle rok \u017e\u00e1dn\u00e1 novinka neutekla!<\/p>\n\n\n\n

\u2728 D\u011bkujeme za va\u0161i podporu \u2728<\/h2>\n\n\n\n

A na konec v\u00e1m cel\u00fd GoPay t\u00fdm moc d\u011bkuje za podporu v pr\u016fb\u011bhu cel\u00e9ho uplynul\u00e9ho roku. Bez v\u00e1s bychom nebyli tam, kde jsme te\u010f.<\/p>\n","protected":false},"excerpt":{"rendered":"

Nov\u00fd rok se rozjel na pln\u00e9 obr\u00e1tky a v GoPay se chyst\u00e1me na dal\u0161\u00ed etapu na\u0161\u00ed cesty. S t\u00edm p\u0159i\u0161el i \u010das zhodnotit, co jsme v uplynul\u00e9m roce dok\u00e1zali. Co nov\u00e9ho jsme v GoPay za\u017eili a jak\u00e9 kl\u00ed\u010dov\u00e9 ud\u00e1losti n\u00e1m minul\u00fd rok p\u0159inesl? P\u0159e\u010dt\u011bte si shrnut\u00ed roku 2023 v GoPay a nahl\u00e9dn\u011bte do na\u0161eho z\u00e1kulis\u00ed!\u010c\u00edst d\u00e1le<\/a><\/p>\n","protected":false},"author":27,"featured_media":12306,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"coauthors":[51],"class_list":["post-12130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktuality-novinky-platebni-brana-gopay"],"acf":[],"yoast_head":"\nJak\u00fd byl rok 2023 v GoPay? | GoPay blog<\/title>\n<meta name=\"description\" content=\"Jak\u00e9 novinky a d\u016fle\u017eit\u00e9 ud\u00e1losti n\u00e1m uplynul\u00fd rok p\u0159inesl? 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