{"id":12088,"date":"2023-12-19T10:20:48","date_gmt":"2023-12-19T09:20:48","guid":{"rendered":"https:\/\/www.gopay.com\/blog\/?p=12088"},"modified":"2023-12-19T10:20:49","modified_gmt":"2023-12-19T09:20:49","slug":"kdy-cesi-nejvic-nakupuji-na-vanoce-black-friday-to-neni","status":"publish","type":"post","link":"https:\/\/www.gopay.com\/blog\/kdy-cesi-nejvic-nakupuji-na-vanoce-black-friday-to-neni\/","title":{"rendered":"Kdy \u010ce\u0161i nejv\u00edc nakupuj\u00ed na V\u00e1noce? Black Friday to nen\u00ed!"},"content":{"rendered":"\n

V\u00e1no\u010dn\u00ed obdob\u00ed je tradi\u010dn\u011b \u010dasem radosti, a p\u0159\u00edpravy na tuto ud\u00e1lost se samoz\u0159ejm\u011b neobejdou bez n\u00e1kup\u016f d\u00e1rk\u016f.<\/p>\n\n\n\n

I kdy\u017e je Black Friday spojen s velk\u00fdmi slevami a masivn\u00edm n\u00e1kupn\u00edm \u0161\u00edlenstv\u00edm, zd\u00e1 se, \u017ee tuzemsk\u00e9 z\u00e1kazn\u00edky st\u00e1le nech\u00e1v\u00e1 chladn\u00fdmi. Na\u0161e data ukazuj\u00ed, \u017ee \u010cern\u00fd p\u00e1tek nen\u00ed t\u00edm nejd\u016fle\u017eit\u011bj\u0161\u00edm dnem pro v\u00e1no\u010dn\u00ed n\u00e1kupy.<\/p>\n\n\n\n

Kdy \u010ce\u0161i nakupuj\u00ed v\u00e1no\u010dn\u00ed d\u00e1rky, kdy\u017e ne na Black Friday? <\/p>\n\n\n\n\n\n\n\n

N\u00e1kupn\u00ed m\u00e1nie na GoPay vrchol\u00ed a\u017e v prosinci<\/strong><\/h2>\n\n\n\n

Ka\u017edoro\u010dn\u00edm trendem jsou n\u00e1kupy v\u00e1no\u010dn\u00edch d\u00e1rk\u016f na posledn\u00ed chv\u00edli. Ruku na srdce, kdo sv\u011bdomit\u011b \u0159e\u0161\u00ed V\u00e1noce v n\u011bkolikam\u011bs\u00ed\u010dn\u00edm p\u0159edstihu? <\/p>\n\n\n\n

Listopad je tradi\u010dn\u011b ve znamen\u00ed postupn\u00e9ho r\u016fstu plateb, kter\u00e9 vrchol\u00ed v prvn\u00ed polovin\u011b prosince.<\/p>\n\n\n\n

Kter\u00fd den je ale ten nejv\u00edc top co se po\u010dtu proveden\u00fdch plateb p\u0159es GoPay br\u00e1nu t\u00fd\u010de? <\/p>\n\n\n\n

Letos si zlatou medaili odn\u00e1\u0161\u00ed pond\u011bl\u00ed 11.12., kdy prob\u011bhlo v\u00edce ne\u017e 200 000 plateb! Tuzem\u0161t\u00ed z\u00e1kazn\u00edci up\u0159ednost\u0148uj\u00ed oproti \u010dern\u00e9mu p\u00e1tku n\u00e1kupn\u00ed pond\u011bl\u00ed.\u00a0<\/p>\n\n\n\n

Tento trend se od lo\u0148ska nezm\u011bnil. V roce 2022 prob\u011bhlo nejv\u00edce plateb v cel\u00e9 v\u00e1no\u010dn\u00ed n\u00e1kupn\u00ed sez\u00f3n\u011b tak\u00e9 v pond\u011bl\u00ed, a to 12.12. s 140 000 dokon\u010den\u00fdmi platbami.<\/p>\n\n\n\n

Black Sunday is the new Black Friday<\/h2>\n\n\n\n

\u017de by \u010de\u0161t\u00ed spot\u0159ebitel\u00e9 Black Friday zcela ignorovali se ale \u0159\u00edct ned\u00e1. Obzvl\u00e1\u0161\u0165, kdy\u017e e-shopy z jednoho n\u00e1kupn\u00edho dne v pr\u016fb\u011bhu let ud\u011blaly slevov\u00fd v\u00edkend. A n\u011bkter\u00e9 obchody se py\u0161n\u00ed i cel\u00fdm „\u010dern\u00fdm t\u00fddnem“.<\/p>\n\n\n\n

Nen\u00ed tedy neobvykl\u00fd ani m\u00edrn\u00fd n\u00e1r\u016fst plateb o v\u00edkendu po \u010dern\u00e9m p\u00e1tku. Nicm\u00e9n\u011b samotn\u00fd Black Friday a\u017e takov\u00fd boom z hlediska po\u010dtu plateb nen\u00ed. <\/p>\n\n\n\n

N\u00e1kupn\u00ed z\u00e1vod o nejv\u00fdhodn\u011bj\u0161\u00ed n\u00e1kup odstartuje v p\u00e1tek. Sobota b\u00fdv\u00e1 z hlediska n\u00e1kup\u016f slab\u0161\u00ed, z\u00e1kazn\u00edky pravd\u011bpodobn\u011b opustil n\u00e1val n\u00e1kupn\u00edho entuziasmu. <\/p>\n\n\n\n

Strach z prome\u0161k\u00e1n\u00ed \u0161ance ale op\u011bt zavl\u00e1dne a v ned\u011bli z\u00e1kazn\u00edci vyu\u017e\u00edvaj\u00ed kon\u010d\u00edc\u00edch slevov\u00fdch nab\u00eddek – v ned\u011bli po\u010det plateb op\u011bt vzroste. Alespo\u0148 to n\u00e1m vypl\u00fdv\u00e1 z dat za posledn\u00ed dva roky.<\/p>\n\n\n\n

Jak si st\u00e1l leto\u0161n\u00ed Black Friday<\/h2>\n\n\n\n

Leto\u0161n\u00ed \u010cern\u00fd p\u00e1tek vy\u0161el na datum 24.11., kdy prob\u011bhlo 124 000 plateb. N\u00e1sledovala sobota 25.11. s poklesem na 92 849 plateb. Ned\u011ble je ve znamen\u00ed kon\u010d\u00edc\u00edch slev a tak\u00e9 n\u00e1r\u016fstu plateb – 26.11. prob\u011bhlo 134 400 plateb – to je dokonce v\u00edce ne\u017e na Black Friday.<\/p>\n\n\n\n

\u010cern\u00e1 ned\u011ble je dokonce nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed n\u00e1kupn\u00ed den cel\u00e9ho listopadu – v tento den toti\u017e prob\u011bhlo nejv\u00edce plateb v m\u011bs\u00edci.<\/p>\n\n\n\n

Stejn\u00fd pr\u016fb\u011bh jsme zaznamenali i v lo\u0148sk\u00e9m roce, p\u0159i\u010dem\u017e v p\u00e1tek 25.11. prob\u011bhlo 110 000 plateb, tradi\u010dn\u00ed sobotn\u00ed pokles na 82 650 plateb a n\u00e1kupn\u00ed ned\u011ble vzrostla na 118 600 plateb. Meziro\u010dn\u011b tak po\u010det proveden\u00fdch plateb vzrostl.<\/p>\n\n\n\n

I v minul\u00e9m roce prob\u011bhlo nejv\u00edce plateb z cel\u00e9ho listopadu pr\u00e1v\u011b na \u010dernou ned\u011bli. Meziro\u010dn\u011b je tento ten v po\u010dtu plateb dokonce o 13 % \u00fasp\u011b\u0161n\u011bj\u0161\u00ed.<\/p>\n\n\n\n

R\u016fst hl\u00e1s\u00ed i Shoptet<\/h2>\n\n\n\n

\u017de z\u00e1kazn\u00edci v listopadu st\u00e1le v\u00edce nakupuj\u00ed na Black Friday potvrzuj\u00ed i data zve\u0159ejn\u011bn\u00e1 Shoptetem<\/a>. A to i navzdory celkov\u00e9ho leto\u0161n\u00edho poklesu e-commerce. <\/p>\n\n\n\n

V meziro\u010dn\u00edm porovn\u00e1n\u00ed dos\u00e1hly mal\u00e9 a st\u0159edn\u00ed e-shopy n\u00e1r\u016fst prodej\u016f o 10 %. Celkov\u00fd obrat \u010desk\u00fdch e-shop\u016f na platform\u011b Shoptet pak dos\u00e1hl b\u011bhem tohoto jedin\u00e9ho dne celkov\u00e9ho obratu kolem 300 mili\u00f3n\u016f korun. <\/p>\n\n\n\n

Co je to Black Friday<\/h2>\n\n\n\n

Black Friday (v p\u0159ekladu \u010cern\u00fd p\u00e1tek) je obchodn\u00ed akce s p\u016fvodem ve Spojen\u00fdch st\u00e1tech. Datum nen\u00ed st\u00e1l\u00fd a ka\u017ed\u00fd rok se m\u011bn\u00ed – \u010cern\u00fd p\u00e1tek tradi\u010dn\u011b prob\u00edh\u00e1 n\u00e1sleduj\u00edc\u00ed den po D\u00edk\u016fvzd\u00e1n\u00ed (kter\u00e9 p\u0159ipad\u00e1 na \u010dtvrt\u00fd \u010dtvrtek listopadu). Tato ud\u00e1lost ohrani\u010duje za\u010d\u00e1tek v\u00e1no\u010dn\u00ed n\u00e1kupn\u00ed sez\u00f3ny a je spojena s masivn\u00edmi slevami nebo speci\u00e1ln\u00edmi nab\u00eddkami.<\/p>\n\n\n\n

V posledn\u00edch letech se trend roz\u0161\u00ed\u0159il i do dal\u0161\u00edch zem\u00ed. V tuzemsku Black Friday zako\u0159enil natolik, \u017ee n\u011bkter\u00e9 obchody po\u0159\u00e1daj\u00ed slevov\u00e9 akce pod t\u00edmto n\u00e1zvem i n\u011bkolikr\u00e1t do roka. Nen\u00ed ani obvykl\u00e9 vymezen\u00ed slevov\u00fdch nab\u00eddek jen na p\u00e1tek – Black Friday prob\u00edh\u00e1 v \u010desk\u00fdch obchodech tradi\u010dn\u011b po cel\u00fd v\u00edkend.<\/p>\n","protected":false},"excerpt":{"rendered":"

V\u00e1no\u010dn\u00ed obdob\u00ed je tradi\u010dn\u011b \u010dasem radosti, a p\u0159\u00edpravy na tuto ud\u00e1lost se samoz\u0159ejm\u011b neobejdou bez n\u00e1kup\u016f d\u00e1rk\u016f. I kdy\u017e je Black Friday spojen s velk\u00fdmi slevami a masivn\u00edm n\u00e1kupn\u00edm \u0161\u00edlenstv\u00edm, zd\u00e1 se, \u017ee tuzemsk\u00e9 z\u00e1kazn\u00edky st\u00e1le nech\u00e1v\u00e1 chladn\u00fdmi. Na\u0161e data ukazuj\u00ed, \u017ee \u010cern\u00fd p\u00e1tek nen\u00ed t\u00edm nejd\u016fle\u017eit\u011bj\u0161\u00edm dnem pro v\u00e1no\u010dn\u00ed n\u00e1kupy. Kdy \u010ce\u0161i nakupuj\u00ed v\u00e1no\u010dn\u00ed\u010c\u00edst d\u00e1le<\/a><\/p>\n","protected":false},"author":27,"featured_media":12067,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"coauthors":[51],"class_list":["post-12088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-online-podnikani"],"acf":[],"yoast_head":"\nKdy \u010ce\u0161i nejv\u00edc nakupuj\u00ed na V\u00e1noce? Black Friday to nen\u00ed! | GoPay blog<\/title>\n<meta name=\"description\" content=\"I kdy\u017e je Black Friday spojen s velk\u00fdmi slevami a masivn\u00edm n\u00e1kupn\u00edm \u0161\u00edlenstv\u00edm, na\u0161e data ukazuj\u00ed, \u017ee \u010cern\u00fd p\u00e1tek nen\u00ed t\u00edm nejd\u016fle\u017eit\u011bj\u0161\u00edm dnem pro v\u00e1no\u010dn\u00ed n\u00e1kupy. Kdy \u010ce\u0161i nakupuj\u00ed v\u00e1no\u010dn\u00ed d\u00e1rky, kdy\u017e ne na Black Friday?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gopay.com\/blog\/kdy-cesi-nejvic-nakupuji-na-vanoce-black-friday-to-neni\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kdy \u010ce\u0161i nejv\u00edc nakupuj\u00ed na V\u00e1noce? Black Friday to nen\u00ed! | GoPay blog\" \/>\n<meta property=\"og:description\" content=\"I kdy\u017e je Black Friday spojen s velk\u00fdmi slevami a masivn\u00edm n\u00e1kupn\u00edm \u0161\u00edlenstv\u00edm, na\u0161e data ukazuj\u00ed, \u017ee \u010cern\u00fd p\u00e1tek nen\u00ed t\u00edm nejd\u016fle\u017eit\u011bj\u0161\u00edm dnem pro v\u00e1no\u010dn\u00ed n\u00e1kupy. Kdy \u010ce\u0161i nakupuj\u00ed v\u00e1no\u010dn\u00ed d\u00e1rky, kdy\u017e ne na Black Friday?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gopay.com\/blog\/kdy-cesi-nejvic-nakupuji-na-vanoce-black-friday-to-neni\/\" \/>\n<meta property=\"og:site_name\" content=\"GoPay blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gopay.cz\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-19T09:20:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-19T09:20:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/12\/ashkan-forouzani-sUlR4Iul-9c-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1671\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tamara Koschantov\u00e1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@gopaycz\" \/>\n<meta name=\"twitter:site\" content=\"@gopaycz\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tamara Koschantov\u00e1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"Tamara Koschantov\u00e1\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/kdy-cesi-nejvic-nakupuji-na-vanoce-black-friday-to-neni\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/kdy-cesi-nejvic-nakupuji-na-vanoce-black-friday-to-neni\\\/\"},\"author\":{\"name\":\"Tamara Koschantov\u00e1\",\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/#\\\/schema\\\/person\\\/3c924fab9558501c2bf0d8fca72b4cdb\"},\"headline\":\"Kdy \u010ce\u0161i nejv\u00edc nakupuj\u00ed na V\u00e1noce? 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