{"id":11862,"date":"2023-10-23T12:37:17","date_gmt":"2023-10-23T10:37:17","guid":{"rendered":"https:\/\/www.gopay.com\/blog\/?p=11862"},"modified":"2023-10-23T12:37:19","modified_gmt":"2023-10-23T10:37:19","slug":"jak-pracovat-s-rozpoctem-na-vanocni-reklamni-kampane","status":"publish","type":"post","link":"https:\/\/www.gopay.com\/blog\/jak-pracovat-s-rozpoctem-na-vanocni-reklamni-kampane\/","title":{"rendered":"Jak pracovat s rozpo\u010dtem na v\u00e1no\u010dn\u00ed reklamn\u00ed kampan\u011b?"},"content":{"rendered":"\n<p>V\u00e1no\u010dn\u00ed sv\u00e1tky s sebou p\u0159in\u00e1\u0161\u00ed celou \u0159adu p\u0159\u00edle\u017eitost\u00ed pro firmy v\u0161ech velikost\u00ed. Pro mnoho obchodn\u00edk\u016f b\u00fdv\u00e1 p\u0159edv\u00e1no\u010dn\u00ed obdob\u00ed p\u0159\u00edmo kl\u00ed\u010dov\u00e9. Lid\u00e9 toti\u017e aktivn\u011b hledaj\u00ed dokonal\u00e9 d\u00e1rky pro sv\u00e9 bl\u00edzk\u00e9 a jsou p\u0159ipraveni za n\u011b utratit nemal\u00e9 pen\u00edze. A proto firmy p\u0159ed n\u00e1stupem sv\u00e1tk\u016f do marketingov\u00fdch kampan\u00ed mnohdy investuj\u00ed v\u00edce ne\u017e za cel\u00fd rok.&nbsp;<\/p>\n\n\n\n<p>Mezi \u00fasp\u011b\u0161nou a prod\u011ble\u010dnou v\u00e1no\u010dn\u00ed kampan\u00ed v\u0161ak existuje tenk\u00e1 hranice. Aby se finance nejen vr\u00e1tily, ale tak\u00e9 p\u0159ev\u00fd\u0161ily po\u010d\u00e1te\u010dn\u00ed investici, <strong>je zapot\u0159eb\u00ed kreativita, propracovan\u00e1 strategie a promy\u0161len\u00e1 pr\u00e1ce s finan\u010dn\u00edmi prost\u0159edky<\/strong>.&nbsp;<\/p>\n\n\n\n<p>N\u00ed\u017ee se pod\u00edv\u00e1me na to, jak s rozpo\u010dtem na v\u00e1no\u010dn\u00ed reklamn\u00ed kampan\u011b pracovat, abyste se do\u010dkali maxim\u00e1ln\u00ed efektivity. Na\u0161e tipy v\u00e1m pomohou va\u0161e zdroje chyt\u0159e rozd\u011blit mezi jednotliv\u00e9 aktivity a zajistit, aby se ka\u017ed\u00e1 investovan\u00e1 koruna skute\u010dn\u011b po\u010d\u00edtala.<\/p>\n\n\n\n<!--more-->\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.gopay.com\/cs\/financovani\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/10\/1200x628-1-2-1024x536.jpg\" alt=\"\" class=\"wp-image-11869\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/10\/1200x628-1-2-1024x536.jpg 1024w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/10\/1200x628-1-2-300x157.jpg 300w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/10\/1200x628-1-2-768x402.jpg 768w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/10\/1200x628-1-2-610x319.jpg 610w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/10\/1200x628-1-2.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Ujasn\u011bte si c\u00edle v\u00e1no\u010dn\u00ed kampan\u011b<\/h2>\n\n\n\n<p>Z\u00e1kladem \u00fasp\u011bchu ka\u017ed\u00e9 marketingov\u00e9 kampan\u011b, a to nejen t\u00e9 v\u00e1no\u010dn\u00ed, je stanoven\u00ed jasn\u00fdch c\u00edl\u016f. Ty v\u00e1m <strong>pomohou nastavit a udr\u017eet spr\u00e1vn\u00fd sm\u011br kampan\u011b a tak\u00e9 pr\u016fb\u011b\u017en\u011b m\u011b\u0159it jej\u00ed \u00fa\u010dinnost<\/strong>. Vyhnete se tak tomu, \u017ee byste pokra\u010dovali ve financov\u00e1n\u00ed aktivit, kter\u00e9 nep\u0159in\u00e1\u0161ej\u00ed \u017e\u00e1dn\u00e9, nebo jen minim\u00e1ln\u00ed v\u00fdsledky.<\/p>\n\n\n\n<p><strong>C\u00edle by m\u011bly b\u00fdt v souladu s va\u0161\u00ed celkovou obchodn\u00ed strategi\u00ed<\/strong> a odr\u00e1\u017eet to, \u010deho chcete b\u011bhem sv\u00e1te\u010dn\u00ed sez\u00f3ny dos\u00e1hnout. Nej\u010dast\u011bj\u0161\u00ed c\u00edl v\u011bt\u0161iny obchodn\u00edk\u016f je jasn\u00fd \u2013 zv\u00fd\u0161en\u00ed prodej\u016f. Stejn\u011b d\u016fle\u017eit\u00e9 v\u0161ak b\u00fdv\u00e1 tak\u00e9 \u0161\u00ed\u0159en\u00ed pov\u011bdom\u00ed o zna\u010dce, budov\u00e1n\u00ed vztah\u016f se z\u00e1kazn\u00edky nebo osloven\u00ed nov\u00fdch z\u00e1kazn\u00edk\u016f.<\/p>\n\n\n\n<p>Mnoho podnikatel\u016f se \u0159\u00edd\u00ed metodou <strong>SMART<\/strong>, co\u017e je akronym slo\u017een\u00fd z vlastnost\u00ed, kter\u00e9 by m\u011bly definovan\u00e9 c\u00edle spl\u0148ovat:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>konkr\u00e9tn\u00ed (<strong>S<\/strong>pecific),<\/li>\n\n\n\n<li>m\u011b\u0159iteln\u00e9 (<strong>M<\/strong>easurable),<\/li>\n\n\n\n<li>dosa\u017eiteln\u00e9 (<strong>A<\/strong>chievable),<\/li>\n\n\n\n<li>realistick\u00e9 (<strong>R<\/strong>ealistic),<\/li>\n\n\n\n<li>\u010dasov\u011b omezen\u00e9 (<strong>T<\/strong>ime-bound).<\/li>\n<\/ul>\n\n\n\n<p>Co to znamen\u00e1 v praxi? Nam\u00edsto toho, abyste si jednodu\u0161e \u0159ekli, \u017ee chcete zv\u00fd\u0161it prodeje, <strong>sv\u00e9mu c\u00edli d\u00e1te konkr\u00e9tn\u00ed podobu<\/strong> \u2013 nap\u0159\u00edklad \u017ee do konce prosince dos\u00e1hnete 20% n\u00e1r\u016fstu objedn\u00e1vek oproti p\u0159edchoz\u00edmu roku.<\/p>\n\n\n\n<p><strong>\u010c\u00e1st prost\u0159edk\u016f v t\u00e9to f\u00e1zi v\u011bnujte tak\u00e9 pr\u016fzkumu trhu<\/strong>, kter\u00fd v\u00e1m pom\u016f\u017ee definovat va\u0161i c\u00edlovou skupinu, a podle toho zvolit vhodn\u00e9 marketingov\u00e9 kan\u00e1ly a nastavit celkovou strategii. D\u00edky tomu budete schopni sv\u016fj rozpo\u010det rozd\u011blit tak, abyste va\u0161i v\u00e1no\u010dn\u00ed kampa\u0148 vyu\u017eili skute\u010dn\u011b na maximum.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vytvo\u0159te si rozpo\u010det <\/h2>\n\n\n\n<p>Jakmile m\u00e1te k dispozici data, na kter\u00fdch budete v\u00e1no\u010dn\u00ed strategii zakl\u00e1dat, m\u016f\u017eete se pustit do tvorby samotn\u00e9ho rozpo\u010dtu. Ne\u017e v\u0161ak za\u010dnete rozd\u011blovat prost\u0159edky, ud\u011blejte si jasnou p\u0159edstavu o tom, jak velkou \u010d\u00e1stku budete pot\u0159ebovat a kolik jste schopni do kampan\u011b investovat.<\/p>\n\n\n\n<p>Vych\u00e1zet m\u016f\u017eete z historick\u00fdch \u00fadaj\u016f o va\u0161ich p\u0159ede\u0161l\u00fdch v\u00e1no\u010dn\u00edch kampan\u00edch. Na z\u00e1klad\u011b nich m\u016f\u017eete i p\u0159edpokl\u00e1dat, jak velk\u00fd objem zbo\u017e\u00ed prod\u00e1te, a kolik na n\u011bm n\u00e1sledn\u011b vyd\u011bl\u00e1te. D\u00edky tomu snadn\u011bji ur\u010d\u00edte v\u00fd\u0161i investice tak, aby pro v\u00e1s nebyla ztr\u00e1tov\u00e1.<br><br>Po\u010d\u00edtejte p\u0159itom i s nep\u0159edv\u00eddateln\u00fdmi v\u00fddaji, jako je dodate\u010dn\u00e1 objedn\u00e1vka zbo\u017e\u00ed v p\u0159\u00edpad\u011b velk\u00e9ho odbytu nebo najmut\u00ed pracovn\u00ed posily, kdybyste objedn\u00e1vky nezvl\u00e1dali expedovat.<br>Pokud nem\u00e1te dostatek vlastn\u00edch prost\u0159edk\u016f na realizaci v\u00e1no\u010dn\u00ed kampan\u011b, m\u016f\u017eete vyu\u017e\u00edt GoPay financov\u00e1n\u00ed. Na realizaci va\u0161\u00ed strategie tak m\u016f\u017eete z\u00edskat a\u017e 1 500 000 K\u010d.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.gopay.com\/cs\/financovani\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/10\/1200x628-2-1024x536.jpg\" alt=\"\" class=\"wp-image-11868\" srcset=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/10\/1200x628-2-1024x536.jpg 1024w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/10\/1200x628-2-300x157.jpg 300w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/10\/1200x628-2-768x402.jpg 768w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/10\/1200x628-2-610x319.jpg 610w, https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/10\/1200x628-2.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Definujte n\u00e1klady na realizaci<\/h2>\n\n\n\n<p>Pro snadn\u011bj\u0161\u00ed orientaci v tom, kolik v\u00e1s v\u00e1no\u010dn\u00ed reklamn\u00ed kampa\u0148 bude st\u00e1t, je ide\u00e1ln\u00ed v\u00fddaje rozd\u011blit do n\u011bkolika skupin, a ke ka\u017ed\u00e9 z nich n\u00e1sledn\u011b alokovat pot\u0159ebnou \u010d\u00e1stku. Ur\u010dit\u011b by v\u00e1m na seznamu n\u00e1klad\u016f nem\u011bly chyb\u011bt tyto polo\u017eky:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>skladov\u00e9 z\u00e1soby<\/strong> \u2013 pokud chcete zv\u00fd\u0161it po\u010det objedn\u00e1vek, mus\u00edte tomu p\u0159izp\u016fsobit i sv\u016fj sklad, nikdo nebude \u010dekat, a\u017e zbo\u017e\u00ed op\u011bt naskladn\u00edte;<\/li>\n\n\n\n<li><strong>kreativn\u00ed tvorba<\/strong> \u2013 podklady pro va\u0161e reklamn\u00ed materi\u00e1ly v\u010detn\u011b grafick\u00fdch n\u00e1vrh\u016f, fotografi\u00ed, vide\u00ed a copywritingu, kter\u00e9 maj\u00ed za \u00fakol oslovit a p\u0159it\u00e1hnout z\u00e1kazn\u00edky;<\/li>\n\n\n\n<li><strong>medi\u00e1ln\u00ed prostor<\/strong> \u2013 n\u00e1kup reklamn\u00edho prostoru v online a p\u0159\u00edpadn\u011b i ti\u0161t\u011bn\u00fdch m\u00e9di\u00edch podle toho, jak\u00e9 jsou c\u00edle kampan\u011b a preference c\u00edlov\u00e9 skupiny;<\/li>\n\n\n\n<li><strong>digit\u00e1ln\u00ed reklama<\/strong> \u2013 n\u00e1kladov\u011b efektivn\u00ed volba, na seznamu polo\u017eek by m\u011bly b\u00fdt zejm\u00e9na PPC kampan\u011b, reklama na soci\u00e1ln\u00edch s\u00edt\u00edch, e-mailov\u00fd marketing a optimalizace pro vyhled\u00e1va\u010de (SEO);<\/li>\n\n\n\n<li><strong>ti\u0161t\u011bn\u00e9 materi\u00e1ly<\/strong> \u2013 nap\u0159\u00edklad bro\u017eury, let\u00e1ky a katalogy nebo speci\u00e1ln\u00ed obalov\u00e9 materi\u00e1ly s v\u00e1no\u010dn\u00ed t\u00e9matikou, p\u0159\u00edpadn\u011b tak\u00e9 n\u00e1klady na po\u0161tovn\u00e9 a baln\u00e9 t\u011bchto polo\u017eek;<\/li>\n\n\n\n<li><strong>person\u00e1l <\/strong>\u2013 v\u00fdplaty v\u0161ech pracovn\u00edk\u016f, kte\u0159\u00ed se na kampan\u00edch pod\u00edlej\u00ed, v\u010detn\u011b p\u0159\u00edpadn\u00e9 kr\u00e1tkodob\u00e9 pomocn\u00e9 s\u00edly, kter\u00e1 se postar\u00e1 o rychl\u00e9 odbaven\u00ed objedn\u00e1vek nebo z\u00e1kaznickou podporu b\u011bhem velk\u00e9ho vyt\u00ed\u017een\u00ed.<\/li>\n<\/ul>\n\n\n\n<p>Konkr\u00e9tn\u00ed v\u00fd\u0161i investice do ka\u017ed\u00e9 oblasti zakl\u00e1dejte na tvrd\u00fdch datech a va\u0161ich priorit\u00e1ch. Pe\u010dliv\u00fdm \u0159\u00edzen\u00edm t\u011bchto n\u00e1klad\u016f zajist\u00edte hladk\u00fd pr\u016fb\u011bh kampan\u011b a snadn\u011bji se p\u0159ibl\u00ed\u017e\u00edte k po\u017eadovan\u00fdm v\u00fdsledk\u016fm.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Monitorujte a jednejte pohotov\u011b<\/h2>\n\n\n\n<p>P\u0159ed spu\u0161t\u011bn\u00edm v\u00e1no\u010dn\u00ed reklamn\u00ed kampan\u011b je nezbytn\u00e9 stanovit si jasn\u00e9 kl\u00ed\u010dov\u00e9 ukazatele jej\u00ed v\u00fdkonnosti (KPI). S jejich pomoc\u00ed pak m\u016f\u017eete kampa\u0148 pr\u016fb\u011b\u017en\u011b monitorovat a v re\u00e1ln\u00e9m \u010dase upravovat tak, aby v\u00fdsledky odpov\u00eddaly va\u0161im c\u00edl\u016fm.&nbsp;<\/p>\n\n\n\n<p>Mezi nej\u010dast\u011bji pou\u017e\u00edvan\u00e9 KPI pat\u0159\u00ed nap\u0159\u00edklad m\u00edra konverze, v\u00fd\u0161e generovan\u00fdch zisk\u016f, m\u00edra prokliku (CTR), cena za konverzi (CPA), n\u00e1vratnost prost\u0159edk\u016f vlo\u017een\u00fdch do reklamy (ROAS), n\u00e1v\u0161t\u011bvnost webov\u00fdch str\u00e1nek nebo m\u00edra zapojen\u00ed z\u00e1kazn\u00edk\u016f (nap\u0159\u00edklad po\u010det hodnocen\u00ed, koment\u00e1\u0159\u016f a \u201elajk\u016f\u201c).<\/p>\n\n\n\n<p>D\u00edky definov\u00e1n\u00ed kl\u00ed\u010dov\u00fdch ukazatel\u016f v\u00fdkonnosti m\u016f\u017eete sledovat pokrok a m\u011b\u0159it \u00fasp\u011bch kampan\u011b a tak\u00e9 identifikovat slab\u00e9 oblasti. A co je nejd\u016fle\u017eit\u011bj\u0161\u00ed \u2013 <strong>sv\u00e1 sna\u017een\u00ed pak m\u016f\u017eete zakl\u00e1dat na datech, nikoli na domn\u011bnk\u00e1ch<\/strong>, d\u00edky \u010demu\u017e m\u016f\u017eete skute\u010dn\u011b maximalizovat n\u00e1vratnost va\u0161ich investic.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bu\u010fte p\u0159ipraven\u00ed na ne\u010dekan\u00e9 v\u00fddaje<\/h2>\n\n\n\n<p>Jak u\u017e jsme zm\u00ednili, v pr\u016fb\u011bhu v\u00e1no\u010dn\u00ed reklamn\u00ed kampan\u011b se mohou objevit tak\u00e9 dodate\u010dn\u00e9 v\u00fddaje. Pokud nechcete prome\u0161kat zaj\u00edmav\u00e9 p\u0159\u00edle\u017eitosti ani riskovat, \u017ee se v\u00e1m cel\u00fd syst\u00e9m za\u010dne hroutit kv\u016fli nepl\u00e1novan\u00fdm zm\u011bn\u00e1m, m\u011bli byste b\u00fdt na takov\u00e9 situace p\u0159ipraveni.&nbsp;<\/p>\n\n\n\n<p>Nejbezpe\u010dn\u011bj\u0161\u00ed cestou je tvorba pohotovostn\u00edho fondu, kter\u00fd bude sou\u010d\u00e1st\u00ed va\u0161eho rozpo\u010dtu a do kter\u00e9ho s\u00e1hnete pr\u00e1v\u011b v t\u011bchto situac\u00edch. Jako z\u00e1lo\u017en\u00ed pl\u00e1n m\u016f\u017eete vyu\u017e\u00edt tak\u00e9 <a href=\"https:\/\/www.gopay.com\/cs\/financovani\/\" target=\"_blank\" rel=\"noreferrer noopener\">GoPay Financov\u00e1n\u00ed<\/a>. D\u00edky rychl\u00e9mu a snadn\u00e9mu vy\u0159\u00edzen\u00ed m\u016f\u017eete za\u010d\u00edt nep\u0159edv\u00eddan\u00e9 situace \u0159e\u0161it prakticky okam\u017eit\u011b.&nbsp;<\/p>\n\n\n\n<p>Sv\u011bt v\u00e1no\u010dn\u00edch reklamn\u00edch kampan\u00ed tak trochu p\u0159ipom\u00edn\u00e1 bitevn\u00ed pole, a proto je efektivn\u00ed \u0159\u00edzen\u00ed rozpo\u010dtu kl\u00ed\u010dov\u00fdm p\u0159edpokladem k dosa\u017een\u00ed \u00fasp\u011bchu. To v\u0161ak nezahrnuje pouze rozd\u011blov\u00e1n\u00ed finan\u010dn\u00edch prost\u0159edk\u016f, ale p\u0159edev\u0161\u00edm pr\u00e1ci s daty a pl\u00e1nov\u00e1n\u00ed aktivit na z\u00e1klad\u011b p\u0159edem definovan\u00fdch c\u00edl\u016f.<\/p>\n\n\n\n<p>Spr\u00e1vn\u011b vytvo\u0159en\u00e1 strategie pak slou\u017e\u00ed jako vod\u00edtko nap\u0159\u00ed\u010d celou kampan\u00ed od za\u010d\u00e1tku a\u017e do konce a pom\u00e1h\u00e1 p\u0159edej\u00edt zbyte\u010dn\u00fdm finan\u010dn\u00edm ztr\u00e1t\u00e1m. Pom\u016f\u017ee v\u00e1m maximalizovat zisky a proplout v\u00e1no\u010dn\u00ed sez\u00f3nou s jistotou. Ve fin\u00e1le si m\u016f\u017eete zajistit stabiln\u00ed z\u00e1kladnu z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed se k v\u00e1m budou r\u00e1di vracet nejen o sv\u00e1tc\u00edch, ale kdykoli b\u011bhem roku.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>V\u00e1no\u010dn\u00ed sv\u00e1tky s sebou p\u0159in\u00e1\u0161\u00ed celou \u0159adu p\u0159\u00edle\u017eitost\u00ed pro firmy v\u0161ech velikost\u00ed. Pro mnoho obchodn\u00edk\u016f b\u00fdv\u00e1 p\u0159edv\u00e1no\u010dn\u00ed obdob\u00ed p\u0159\u00edmo kl\u00ed\u010dov\u00e9. Lid\u00e9 toti\u017e aktivn\u011b hledaj\u00ed dokonal\u00e9 d\u00e1rky pro sv\u00e9 bl\u00edzk\u00e9 a jsou p\u0159ipraveni za n\u011b utratit nemal\u00e9 pen\u00edze. A proto firmy p\u0159ed n\u00e1stupem sv\u00e1tk\u016f do marketingov\u00fdch kampan\u00ed mnohdy investuj\u00ed v\u00edce ne\u017e za cel\u00fd rok.&nbsp; Mezi \u00fasp\u011b\u0161nou<a class=\"read-more\" href=\"https:\/\/www.gopay.com\/blog\/jak-pracovat-s-rozpoctem-na-vanocni-reklamni-kampane\/\">\u010c\u00edst d\u00e1le<\/a><\/p>\n","protected":false},"author":27,"featured_media":11867,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"coauthors":[51],"class_list":["post-11862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-online-podnikani"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak pracovat s rozpo\u010dtem na v\u00e1no\u010dn\u00ed reklamn\u00ed kampan\u011b? | GoPay blog<\/title>\n<meta name=\"description\" content=\"Chcete p\u0159edej\u00edt ne\u00fasp\u011b\u0161n\u00fdm investic\u00edm do v\u00e1no\u010dn\u00edch reklamn\u00edch kampan\u00ed? 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Inspirujte se na\u0161imi tipy a vyu\u017eijte ka\u017edou korunu strategicky a efektivn\u011b.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.gopay.com\/blog\/wp-content\/uploads\/2023\/10\/3.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@gopaycz\" \/>\n<meta name=\"twitter:site\" content=\"@gopaycz\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tamara Koschantov\u00e1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minut\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"Tamara Koschantov\u00e1\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/jak-pracovat-s-rozpoctem-na-vanocni-reklamni-kampane\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/jak-pracovat-s-rozpoctem-na-vanocni-reklamni-kampane\\\/\"},\"author\":{\"name\":\"Tamara Koschantov\u00e1\",\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/#\\\/schema\\\/person\\\/3c924fab9558501c2bf0d8fca72b4cdb\"},\"headline\":\"Jak pracovat s rozpo\u010dtem na v\u00e1no\u010dn\u00ed reklamn\u00ed kampan\u011b?\",\"datePublished\":\"2023-10-23T10:37:17+00:00\",\"dateModified\":\"2023-10-23T10:37:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/jak-pracovat-s-rozpoctem-na-vanocni-reklamni-kampane\\\/\"},\"wordCount\":1462,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/jak-pracovat-s-rozpoctem-na-vanocni-reklamni-kampane\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/3.jpg\",\"articleSection\":[\"E-commerce a online podnik\u00e1n\u00ed\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.gopay.com\\\/blog\\\/jak-pracovat-s-rozpoctem-na-vanocni-reklamni-kampane\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/jak-pracovat-s-rozpoctem-na-vanocni-reklamni-kampane\\\/\",\"url\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/jak-pracovat-s-rozpoctem-na-vanocni-reklamni-kampane\\\/\",\"name\":\"Jak pracovat s rozpo\u010dtem na v\u00e1no\u010dn\u00ed reklamn\u00ed kampan\u011b? | GoPay blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/jak-pracovat-s-rozpoctem-na-vanocni-reklamni-kampane\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/jak-pracovat-s-rozpoctem-na-vanocni-reklamni-kampane\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/3.jpg\",\"datePublished\":\"2023-10-23T10:37:17+00:00\",\"dateModified\":\"2023-10-23T10:37:19+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.gopay.com\\\/blog\\\/#\\\/schema\\\/person\\\/3c924fab9558501c2bf0d8fca72b4cdb\"},\"description\":\"Chcete p\u0159edej\u00edt ne\u00fasp\u011b\u0161n\u00fdm investic\u00edm do v\u00e1no\u010dn\u00edch reklamn\u00edch kampan\u00ed? 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